When the content is in relation to your subscriber’s interest, you are on the verge of building a long-term business relationship.Reasons for customizing your messages based on Segments: E-mail marketing done in the right way builds the best relationship and certainly improves the conversion rate. There is a pretty obvious difference between segmented and non-segmented e-mail database. Segmentation won’t allow sending the right information to the wrong audience. It just doesn’t work out as expected.
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