10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

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10 Defining Marketing Trends That Will Help Increase The Effectiveness of B2B Marketing

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A B2B Marketing campaign, by definition, is between one company and another, and not a communication directed towards any individual. But the company being targeted is represented by an individual, not a faceless entity. The communication needs to not only convince that individual, but also provide him with adequate USPs to be able to convince the others in the decision making hierarchy.

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• B2B marketing is indeed directed at an organization, but we expect it to become more effective if the recipient gets a personalized experience in the messaging.

• More and more B2B marketers will increase the use of data visualization, both in their content, and also to assess the effectiveness of campaigns.

• Outside the formal marketing efforts by an organization, the advocacy of their own employees on social media platforms will become an important part of digital B2B marketing.

• B2B marketing will increasingly embrace the use of interactive communication where the recipient also participates in the promotional drive with greater engagement.

• In addition to the B2B Data visualization mentioned earlier, a lot of analytics will be used in the coming years by digital marketers.

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• “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sage frog CEO and Cofounder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all.

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