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4HIS LARGE BUILDING IS AN EXHIBITION SPACE FOR TWELVE PREFABRICATED MODEL HOUSES 4HE DIFFERENT MODELS ARE JUXTAPOSED IN THE INTERIOR OF A GLASS BOX WHICH MAKES CHOOSING AMONG THE ALTERNATIVES EASIER FOR THE CUSTOMERS 4HEY CAN ACTUALLY CONTRIBUTE TO THE DESIGN OF THEIR FUTURE RESIDENCES BY COMBINING ELEMENTS OF VARIOUS MODELS )N THE PAST READY MADE HOUSES WERE PUT ON THE MARKET BY GIGANTIC PREFABRICATED HOUSE MANUFACTURERS AND THEIR ARCHITECTS WITHOUT ALLOWING FOR INDIVIDUAL INVOLVEMENT AND VARIATIONS !S BUYING A HOUSE IS USU ALLY A ONCE IN A LIFETIME EVENT +UMA CONSIDERED IT IMPORTANT TO MAKE THE PROCESS AS CUSTOMER FRIENDLY AS
POSSIBLE PRESENTING WITH HIS PROJECT A NEW CONCEPT FOR MARKETING THE HOUSES AS WELL AS PROVIDING AN APPROPRI ATE EXHIBITION SPACE FOR THIS PURPOSE 4HE GLASS FACADE OF THE 0AINT (OUSE "UILDING IS DESIGNED TO REnECT THE OBJECTS ON SALE IN A UNIQUE WAY THE APPLIED STAINLESS STEEL PLATE mTTINGS DIVIDE THE GLASS PLATES BEHIND TRANSFORMING THE FACADE INTO A KIND OF COMPUTER SCREEN ONTO WHICH THE ABSTRACT IMAGES OF THE HOUSES ARE PROJECTED 4HE UNIFORM GLASS FACADE IS GIVEN A SPECKLED APPEARANCE BY THE ELLIPSOID HOLES THAT ARE PUNCHED IN THE STEEL STRUCTURE WHICH SUPPORTS THE FACADE 4HE VOLUME IS THUS TRANSFORMED INTO A SEEMINGLY WEIGHTLESS STRUCTURE