Dubai International Boat Show Post Show Report 2019

D u ba i I n t e r nat i o na l B Oat s h ow 26 FEB - 2 MAR 2019 D u ba i Ca na l , J u m e i r a h

e l tt i l a live

L e t ' s

a l l

POST SHOW REPORT 2019

CONTENTS

Show Buzz

5

Exhibitor profile

6

VISITOR PROFILE

8

LET THE STATS DO THE TALKING...

10

INSANELY COOL WATER TOYS

12

WHOA MOMENTS AT THE SHOW

14

MAKING WAVES

18

SPONSORS & PARTNERS

2

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

20

Dubai International BOat show 2019

3

SHOW BUZZ

Anchoring the region's biggest

marine and lifestyle show

The 27th edition of the Dubai International Boat Show drew to a close with an action-packed weekend entertaining tens of thousands of visitors. It once again proved itself to be the ideal platform for sales and memorable visitor experiences for the entire marine industry.

Exhibitors and partners showcased all-new breath-taking superyachts, fishing and sailing boats, the latest diving equipment, water stunts and aquabike championships plus innovative marine technology.

His Highness Sheikh MohammEd bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

MERAAS’ DUBAI HARBOUR mega project on the shores of the Arabian Gulf was unveiled to the public on the first day of the show. The project features a range of luxury towers on what will be the largest marina in the Middle East.

STOP PRESS! This will be the show's new home for future editions!

26,911

His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum

Visitors

Crown Prince of Dubai and Chairman of Dubai Executive Council sets the 27th edition of The Dubai International Boat Show in motion.

845

Brands & Companies

6

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

450

Boats on Display

38

Global & Regional Launches

27

th

Edition

1.5 billion AED

worth of boats on show

Dubai International BOat show 2019

5

TOP 5 BIGGEST EXHIBITING COUNTRIES

EXHIBITOR PROFILE Leisure Crafts & Yachts Naval Architects & Designers Boating Mechanics Electrical Safety Equipment & Interiors Support Services

71

New exhibitors

50

UK ITALY USA

Countries represented

The Netherlands

UAE

Retail Estate, Marinas And Ports Holidays Charters & Tourism Navigation & Communication Boating Construction Repair & Equipment Lifestyle PRODUCTS Water Sports & Adventure Sports Fishing BOATS & Equipment Sailing BOATS & Equipment Diving Equipment & Destinations Retail Outlets Supercars

83 % 41 %

of exhibitors view the Middle East as a high growth potential market in the next 2 years

of exhibitors attracted 20+ High quality leads at the show

SECTORS

Marina Display

(Boats over 15m)

Outdoor Display

(Small & medium sized boats)

We have generated a great amount of leads throughout the week with some really strong interest in our yachts.

Sophie Hotz Relationship Manager, Dominator (Austria)

Equipment Supplies & Services

Dive MENA Expo

Water sports / Sailing / Fishing

Marine Luxury

We have received a lot of interest in our fleet over all the five days of the show and are happy to report that we have made strong sales during the course of the Dubai International Boat Show.

AloĂŻs Vieujot Manager, ENATA (UAE)

C-level job titles attendance

We really enjoyed the show, we had an unexpected number of visitors and potential buyers as well. People were interested in our boats and we have some confirmed orders already.

+62%

Souad Cherifi Managing Partner, Fast Marine (UAE)

year-on-year 6

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

We’ve made a lot of new contacts of potential customers and key leaders in the industry. We can see the market here is very stable; there is a huge interest for yachts and catamarans.

Karolina Paszkiewicz-Kolacz PR & Marketing Director, Sunreef Yachts (Poland)

Captains attendance at the show increased by

59%

versus 2018 Dubai International BOat show 2019

7

VISITOR PROFILE

26,911

VIP’S ULTRA/HIGH NET WORTH INDIVIDUALS

Visitors from 151 nationalities

YACHT & BOAT OWNERS TRADE BUYERS

5,000 +

MEDIA DISTRIBUTORS/DEALERS

VIP’S

CAPTAINS & CREWS NAVAL COAST GUARDS

1,300+

LEISURE MARINE & LIFESTYLE ENTHUSIASTS

Trade visitors

I’m here to see what I can add to my own boat. I love fishing and being out on the water, so I’m looking at the new trends & boats that I am likely to go for!

I am here to see the fishing boats and fishing equipment and I’m looking to buy. Not all boat shows cover fishing, so we are lucky that the Dubai Boat Show does.

Mohamed Abu-Baker first time visitor from KSA

Abdallah Rothman Dubai resident buyer

TOP 5 VISITOR COUNTRIES

Did you know?

56 %

of visitors were looking to buy at the show

38 %

of visitors postponed their intention to buy marine products to wait for the show

34 %

of the show attendance comes from VIPs seeking to buy a boat

UAE

Kuwait

Bahrain

KSA

Oman

Top 5 Trade Buyer countrieS

UAE

UK

Italy

KSA

22

of visitors coming from overseas were looking to buy boats and marine equipment

35 %

9%

NAVAL ENGINEERING/ARCHITECT

9%

REPAIR/REFIT YARD

8%

INTERIOR DESIGN

4%

boatshowdubai.com

47 %

of trade visitors postponed their purchases to wait for Boat Show

43 %

of trade visitors successfully established a new business supplier at the show

#dubaiboatshow

61 %

of trade visitors were first time attendees

51

of trade visitors only attend the Dubai International Boat Show and no other Boat Show

33 %

BOAT/YACHT BUILDER

Dubai International BOat show 2019

Purchase a boat Purchase boat equipment & services To see the latest trends and technologies Network with peers

DEALER/RETAIL DISTRIBUTION/WHOLESALER

MARINA

10

1.

2.

3.

4.

France

TRADE VISITOR PROFILE %

Top reasons to visit the show

%

46

% of trade

visitors were international

Dubai International BOat show 2019

9

LET THE STATS DO THE TALKING...

WEALTH IN THE REGION 1/3 of the world’s population lives

4TH-Dubai’s position in

the world’s list of cities with the biggest inflow of

4 HOURS

HIGH NET-WORTH INDIVIDUALS

MARITIME INDUSTRY

2,000

The MENA region has the 2nd highest fleet to BILLIONAIRE ratio

1

people worth at least $ M moved to the UAE last year

flying distance from Dubai

27%

Maritime sector contribution to Dubai’s GDP IS AT 7%

Increase of

13%

of the ULTRA-WEALTHY (US$50M+) in the Middle East are from the UAE

$12 TRILLION is the value of wealth growth in the Middle East & Africa by 2021

of yachts over 40m are owned by Middle Eastern Owners

63m

MIDDLE EAST

(US$50M+) in the Middle East by 2022

12.6%

The average length of yachts owned by Middle Eastern owners is the highest in the world at

HNWIs’ have a strong endorsement for the GCC as a wealth management region. The UAE specifically is highly rated by regional HNWIs above all other GCC countries.

ULTRA-WEALTHY

Dubai ranks first in the Middle East and 9th in world’s top maritime capitals in 2019

(AED 26.9 BILLION)

9,090 4.4%

$1,526bn 4.8%

Number of

Total

ULTRA-WEALTHY

WEALTH

Dubai continues to strengthen its importance, attractiveness and competitiveness as it bids to become among top five of world’s best maritime centres by 2024

The luxury market in the Middle East and Africa is projected to reach a whopping

$15.1 billion

by 2022 at a remarkable compound annual growth rate of

7% is the growth in the size of the world’s superyacht fleet over the past three years in the Middle East & Africa

2022-Dubai is well on track to become one of the world’s most important maritime destinations with an influx of waterfront projects already underway including Dubai Harbour

5.6% Sources: Dubai Media Office, SYBAss annual economic report, World Ultra Wealth Report (Wealth-X), GCC Wealth Insight Report 2018 by Emirates Investment Bank, Global Wealth 2018 by Boston Consulting Group, 2018 Global Powers of Luxury Goods report released by Deloitte, Global Data Report

12

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

Dubai International BOat show 2019

13

FOILER FLIES IN

FLY LIKE THE WIND

World’s 1st flying yacht with the ability to glide 1.5m above water at 40 knots.

Designed for those who want to fly faster, higher and further, combining the latest design and high-tech materials to deliver the winning edge.

INSANELY COOL

WATER TOYS! 41%

What is a day at sea if there are no water toys? There is so much more fun to be had on the water with some of the most inventive, exciting and cool water toys. An array of the trendiest marine tech and innovations made their presence at the show!

of visitors want to see even more water toys and equipment at the show.

BEST WATER TOYS FOR FUN IN THE SUN!

47%

THE FUTURE OF WATER SPORTS? New motorized surfboard flies over the water and the waves, sitting half a metre above the water line.

AWAKE RAVIK The visitors were the right level of quality to fit our product very well. We will be looking forward to the 2020 edition and hope to be able to come back for many years to come!

High speed electric surfboard with an engine that goes 56 km/h with a wireless hand-held throttle.

Gustav Kjellberg Marketing Manager, Awake (Sweden)

of VIP’s want to see the latest trends and technologies.

Seabob

THE WORLD’S FASTEST UNDERWATER SCOOTER Hold on tight as the agile water sled glides you through the waves and dives below the surface giving you the ride of your life.

12

Dubai International BOat show 2019

boatshowdubai.com

Fliteboard #dubaiboatshow

Dubai International BOat show 2019

13

FIESTAS AT THE MARINA

MOMENTS AT THE SHOW

We were proud to welcome skippers and crew at the Official Pre-Race Reception for the “2019 Dubai to Muscat Offshore Sailing Race”

100+ ATTENDEES

GLOBAL TECH DISRUPTORS IN BOATING FACE OFF IN DUBAI

FIRST TIME IN DUBAI!

Built around 12 catchy 5 minute presentations. The event offered designers, naval architects and boat builders the chance to show their fresh and creative work, ideas or concepts.

100+ 12

delegates

speakers

20 1

slides in 20 seconds

location

speakers included

46

%

Ken Hickling Sherpa 63

Celebrating Kuwaiti National Day!

Daan Pol Founder & Designer, Ortega Submersibles

more Kuwaiti's attended the show

NETWORKING EVENTS

Captain Sean Meagher

LOCAL MUSIC SENSATION LAYla KARDAN

GREAT CATCH!

CEO Awards

The Indian CEO Awards honoured top CEO’s that made vital contributions to business across the region

14

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

150

With serious prize money up for grabs the DIMC hosted the finals of the Dubai Fishing Competition open to anyone with rods, reels or handlines!

C-LEVEL GUESTS

Dubai International BOat show 2019

15

DIVE POOL

NIKKI BEACH

Diving equipment was the most purchased product at the show

It was a really great experience to be part of this year’s show. The location proved to be key in attracting great crowds to our stand and we very much look forward to taking part in the next edition.

It’s a great atmosphere! I love seeing the biggest and best boats every year. I love being out on the sea, so this is always an event I come to. I’m very much looking forward to next year’s edition already.

Partners

Isabella Murgu General Manager Nikki Beach Dubai

Ahmed Khalid Emirati, Abu Dhabi resident

32%

MARINE ART GALLERY

of DIVE MENA visitors purchased

Showcasing a curated collection of exquisite originals. It was a special presentation of art, sculptures and one-off pieces from illustrious artists from around the world.

27%

of visitors were interested in Diving

Supporting Partners

AND THEY’RE OFF! Sailing enthusiasts weren't forgotten either with the Dubai to Muscat Offshore Sailing Race. A flotilla of stunning sailing yachts set off from the Dubai Canal for an adrenaline-filled race all the way to the Omani capital.

WATER SPORTs COMPETITIONS

Supporting Partners

WATER SPORTS VILLAGE

DIVE TRACKS DIVE Tracks saw international diving superstars like Ernst Van Der Poll and Ali Bin Thalith talk about their amazing exploration and films plus underwater photographer Imran Ahmad talked about his stunning art from under the sea.

Taster sessions included kitesurfing, sailing, SUP, kayaking and many more.

Supported by

AQUABIKING CHAMPIONSHIP 16

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

Dubai International BOat show 2019

17

MAKING WAVES

8

MILLION EMAILS DEPLOYED

11.5M

IMPRESSIONS IN OUR DIGITAL CAMPAIGN DRIVING 100K+ USERS

5.9M 387K

IMPRESSIONS

ENGAGEMENTS +400% VS 2018

18

Dubai International BOat show 2019

3

+ MILLION SMS SENT

Social Engagements

+800% 20%

INCREASE IN UNIQUE USERS TO THE WEBSITE

12%

1.9M 266K

2.5M+ reach through Newspaper advertising (online & print)

INCREASE IN PAGE VIEWS

IMPRESSIONS

1.5K+ Radio spots, 60+ liners, competitions across GCC + live broadcasts and road shows!

ENGAGEMENTS

boatshowdubai.com

versus the 2018 campaign

#dubaiboatshow

PR campaign was worth

$4.1m and had a total

circulation coverage of

563M Dubai International BOat show 2019

19

WE PARTNER WITH

BIG NAMES SPONSORS & PARTNERS Organised by

20

Dubai International BOat show 2019

boatshowdubai.com

#dubaiboatshow

Dubai International BOat show 2019

21

BOOK YOUR SPACE NOW Contact the team +971 4 308 6620/6324 BECOME A SPONSOR Contact: Sunita Khatri +971 4 308 6204 Sunita.khatri@dwtc.com

“Our participation in this year’s Dubai International Boat Show provided us with the ideal platform to present the marina at Dubai Harbour by Meraas, a 1,100-berth maritime project that will set a new gold standard for the maritime industry. Meraas is committed to supporting the progress of the maritime industry in the region, and to positioning Dubai as a regional hub for yachting. We believe that our partnership with Dubai International Boat Show only cements this association with the sector.”

His Excellency Abdulla Ahmed Al Habbai Group Chairman, Meraas

SEE YOU NEXT YEAR 10 – 14 March 2020

22

Dubai International BOat show 2019

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Dubai International BOat show 2019

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