NEWS NEWS
Village
The
Mayoral Entrepreneurial Winner
6 - 12 March 2018
Cape Whale Coast
NEW MAYOR
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BUSINESS EXPLORER
Inauguration
PAGE 3
SCHOOL NEWS
All the week’s action
PAGE 19
PAGE 9
This was the view that greeted The Village NEWS photographer, Taylum Meyer, when she went for a hike on Hoy’s Koppie on Saturday evening. The smoke from the Duineveld fire near Franskraal, which had been raging since Friday afternoon, hovers on the horizon. See more on P5.
Renewed focus on Whale Coast Tourism De Waal Steyn The marketing of the Cape Whale Coast as one of the preferred destinations in South Africa will gain renewed attention with the restructuring of the local tourism sector. According to Mayor Dudley Coetzee the centralisation of the marketing of the region will lead to a uniform approach in order
to attract more visitors. “Where in the past we had four different tourism offices looking after the marketing of their specific areas by means of grants paid by the Municipality to them, we will now centralise that function under Cape Whale Coast Tourism (CWCT). The staff at the local tourism offices will remain in place to offer assistance to local tourism businesses and tourists in each area.” According to Coetzee the
restructuring of tourism has been included as one of the priorities in the Integrated Development Plan of the Municipality and the process will be concluded during the 2018/’19 financial year. CWCT Manager, Frieda Lloyd, says the tourism landscape has undergone massive changes in the last few years and it is time to look at new and innovative ways to promote the region. “Gone are the days of visitors
relying on Visitor Information Centres to do their bookings. These days the majority of bookings and travel arrangements are made via the internet.
hand information on local activities and venues as well providing information on investment opportunities. They are like the ‘switchboard’ of a town,” says Lloyd.
“The information centres, however, still have an important role to play as places where visitors can come to get local information. This is not restricted to the handing over of brochures and telephone numbers but can include first-
According to her the new structure will afford them the opportunity to roll out a uniform marketing plan for the Whale Coast. The marketing strategy needs a collaborative approach and new way of thinking – away from ‘what’s
good only for me and my town’ to a mindset that if the destination marketing attracts visitors to my region my business will benefit. The first foray into this group effort has already paid dividend when the CWCT was rewarded with free exhibition space at the upcoming World Trade Market Africa show in recognition of the collective success of all the tourism offices in marketing the Whale Coast online.