NEWS
Hermanus
The
News You Can Use
Issue 10
12 JANUARY 2016
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4 MIMOSA ROAD, INDUSTRIAL AREA, HERMANUS TEL: 028-312 2280 • 028 312 1380 / EMAIL: ccsplant@telkomsa.net
Record season
Help buy a bike
The festive season has come and gone but one thing that most, if not all, residents can agree on is that our town and beaches were filled with visitors from all over the world, all of whom enjoyed the gems that the Overstrand area has on offer. “Hermanus was abuzz with activity and visitors enjoyed the best summer weather in many years,” says Frieda Lloyd, PR manager of Hermanus Tourism. “We presented a full, exciting and varied programme this festive season to suit all interests and ensure that Hermanus remains a top holiday destination.” According to business owners many achieved record turnover in sales. “This is largely due to the record number of visitors coming through town,” says Frieda. Read more in our business roundup on page 4. Japie Spandiel who has been faithfully delivering mail in Hermanus for the past 30 years has been left without wheels since his trusty red steed after years of service finally gave up the ghost. Japie, who has become somewhat of a mail legend in town for his friendliness and his dedication to his work, cycles every day from his home in Mount Pleasant to the Post Office where he collects the mail before starting his delivery route. However, Japie’s red Post Office bicycle broke down and he has resorted to using a bicycle that he is loaning from a family member as the Post Office does not have the funds to buy him a new one. This bicycle is not as big and well equipped as his old bike. Upon hearing this the Facebook pages I Love Hermanus, Whale Coast FM and The Hermanus News have decided to work together to raise funds to buy Japie a new bicycle. Japie is going on leave on the 18th of January and we would love to surprise him by presenting him with a brand new red bike when he comes back from leave. We are appealing to residents and businesses in Hermanus to donate R20 (the cost of a cup of coffee) so that we can buy him a new bike. Donations, no matter how big or small would be much appreciated. Deposits can be made into the Whale Coast FM account. Bank: Nedbank Account Name: Breakthrough Adventures Account: Cheque Acc 134 5044 585 Branch Code: 134512 Ref: Postman Fund
General consensus settled on a later start to the festive trade but all agree that once the tourists arrived they were not shy to spend their time and money at the local eateries, shops and wineries. Gardean Lucas of Hermanus Tourism commented that visitors generally stayed for shorter periods this year with self-catering accommodation being popular and selling out very early – before December started. According to Frieda visitors are increasingly seeking experiences and like to be active and on the move. “In line with general tourism trends Hermanus has seen an increase in cyclists eager to explore the natural beauty of the Overberg while on holiday. The second Colour Run, wine and craft markets and special events provided choice for socialising and keeping spirits high.” More people, more wine sales. This was the general feedback from Hermanus wineries. The dirt road to Domaine des Dieux, Creation and Ataraxia has been tarred and this improvement contributed to an increase in traffic. Hermanus Wine Hoppers’ hop-on-hop-off service played another critical role in increasing the number of visitors looking for a fine bottle of wine. “Tasting rooms were well prepared for the season,” says Frieda. “Wineries employed more staff, extended their opening hours and hosted special events. Sumaridge hosted a jazz evening and a Carols by Candlelight concert in addition to picnics on the lawn in front of the winery. The wine route food scene expanded with Whalehaven introducing a food truck weekend, wine and food pairing options and a daily menu offered in the tasting room. Creation expanded their wine serving area into their cellar. This gave visitors a novel opportunity of tasting wines amongst wine tanks and winemaking equipment. The majority of visitors were South African with international travellers increasing.” The season was not all-smooth sailing and various fires kept the fire-
fighting teams busy. One of the fires threatened the Hemel-en-Aarde vineyards but fortunately no buildings or vineyards were damaged. Winemaker Gordon Newton Johnson mentioned that Newton Johnson’s grapes were in a development phase where a wax layer protected the grapes against smoke damage. Spookfontein’s vineyards were also at great risk but again they were thankfully unaffected by the fire.
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During the festive season Hermanus Tourism undertook two campaigns to encourage ongoing interest in our town. Continuous activity on social media shared many images of Hermanus to inspire return visits and tempt more people to make the trip. “Ask Me I’m a Local is the most recent Hermanus campaign which received unprecedented support,” says Frieda. “Local residents and swallows showed a sprightly interest in promoting our town by buying yellow badges printed with the Ask Me slogan from the Hermanus Tourism Bureau. The badges clearly communicated that the individuals wearing them were willing and able to assist anyone who might have queries about the town. The badges were sold out, and before the start of the season, the town’s parking marshals also attended training sessions to equip them with the information required to direct visitors.” This campaign, which kicked off early in December, was not only aimed at the festive season but will be extended to run throughout 2016.
Hermanus Toyota 028 312 1177
Working hand-in-hand with Ask Me I’m a Local, the #myhermanus campaign is driven by activity on social media platforms such as Instagram and Twitter. “Hashtags (#) categorise social media posts according to content and are critical to connect and engage with social media users based on a common theme or interest, in this case being Hermanus,” explains Frieda. “A total of 153 images were posted on Instagram. The Old Harbour, Hermanus FynArts Sculptures and vineyards were popular scenes photographed regularly. It is encouraging to see how local businesses have also promoted the #myhermanus campaign.