MAY 2025 / RETINAWORLD CONGRESS

Magazine Visualiza, 2025

Magazine Visualiza, 2025

Magazine RevistaVisualiza, Visualiza,2025 2024

RETINAWORLD CONGRESS We are pleased to share that Dr. Andrea Cárdenas represented Visualiza at the prestigious Retina World Congress, a leading global event that brings together leading experts in retinal science and surgery.

On this occasion, Dr. Cárdenas was invited to present on the unique challenges faced by retinal surgeons in countries like Guatemala, as well as the strategies we have developed to overcome them and provide quality care to our patients, even in resource-limited settings.

Magazine Visualiza, 2025

Being part of an event of this magnitude represents an immense honor and a valuable opportunity to showcase the work being done in our region. Dr. Cárdenas’ participation reaffirms the importance Visualiza places on remaining at the forefront of research and knowledge within the international scientific communities.

Magazine Visualiza, 2025

PROFESSIONAL DEVELOPMENT The Visualiza Academy fellows continue to make steady progress in their training, reaching new heights every day. This progress is a reflection of the students’ constant effort, discipline, and, above all, the committed support of their teachers and coaches, who play a fundamental role in their professional development.

The impact of this training goes beyond the classroom and operating room: it translates into a direct improvement in the care our patients receive. The training of highly qualified specialists not only elevates the quality of medical care but also represents a profound change in the eye health of our community.

We thank the entire teaching staff for their dedication and leadership, essential pillars for continuing to transform lives through excellent medical education.

Magazine Visualiza, 2025

ACADEMIC TRAINING During the most recent conference with Dr. Bouchard, professor and posterior segment specialist at Loyola University, first-year students from the academic training program participated. Both presented successful clinical cases, managed by the Anterior Segment and Retina departments.

Las presentaciones fueron bien recibidas y destacaron por su claridad y contenido clínico relevante. Este resultado fue posible gracias al compromiso y la orientación brindada por los subespecialistas de ambos departamentos, quienes acompañaron de cerca a los estudiantes en la preparación de sus ponencias.

We deeply appreciate the support provided by the Anterior Segment and Retina teams, whose collaboration was key to the academic and training success of the students in this participation.

Magazine Visualiza, 2025

Our collaborators had the opportunity to nominate the extraordinary Mother who, with her dual vocation, inspires with strength, love, and dedication to living our values.

La Madre reconocida fue

Licda. Vanessa Cetina

Administradora de Vincent Pescatore.

Magazine Visualiza, 2025

As part of the Mother’s Day celebration, the company had the honor of paying special tribute and presenting a gift to our employees who perform their dual roles as mothers and committed professionals with dedication, vocation, and dedication.

Magazine Visualiza, 2025

Magazine Visualiza, 2025

Frida Kahlo brand activations in private and social opticians During the month of May, in celebration of Mother’s Day, successful activations were carried out in optical stores across both the private and social channels featuring the renowned Frida Kahlo brand. The primary objective of these actions was to strengthen the brand’s presence and contribute to increased sales during this special season.

The Frida Kahlo brand, inspired by the iconic Mexican artist, is distinguished by its unique style, full of color, personality, and details that pay homage to art, culture, and authenticity. Each frame reflects Frida’s essence, fusing contemporary design with traditional elements that connect with those seeking to express their individuality through their optical accessories.

As part of the activation, an exclusive

promotion was offered: with the purchase of any Frida Kahlo frame, customers would receive a beautiful designer bag with the brand’s logo, ideal for complementing their style and carrying a piece of Frida’s art wherever they go.

Magazine Visualiza, 2025

These actions generated an excellent reception from patients, increasing interest and turnover in the brand’s products, and strengthening the emotional bond with consumers on a date as significant as Mother’s Day.

Magazine Visualiza, 2025

Strengthening the knowledge and experience of our Optical Advisors

During the month of May, training sessions were held for optical advisors to strengthen their knowledge and provide them with new tools that will allow them to improve the customer service experience and optimize sales strategies, especially regarding ophthalmic frames and sunglasses.

These training sessions were led by various suppliers, who shared key information about their brands, highlighting their products’ distinctive features, benefits for users, the materials used in the manufacture of their rings, and, above all, valuable sales tips designed to facilitate personalized recommendations.

Each training session provided an opportunity for our advisors to delve deeper into the added value of each brand, better understand the ideal customer profile, and acquire effective techniques to communicate product attributes more clearly and convincingly.

These training sessions reflect our ongoing commitment to service excellence and the importance of keeping our teams up-to-date and motivated to face the challenges of the optical market with knowledge and confidence.

Magazine Visualiza, 2025

We thank all suppliers for their active participation and our advisors for their enthusiasm and willingness to continue growing professionally.

Magazine Visualiza, 2025

Visualiza expands its portfolio with new brands In line with our commitment to innovation and continuous improvement, at Visualiza we are pleased to announce the addition of new brands to our ophthalmic product portfolio, with a special focus on frames that combine design, functionality, and style for all tastes.

The new brands joining our portfolio are: Aeropostale, Annie Marii, Wilson, Tatto, Argos Luxury, Pinnacle Eyewear, and Prime Image. Each brings unique value to the catalog, allowing us to offer greater diversity in styles, materials, and price ranges, tailored to the different preferences and needs of our patients.

Magazine Visualiza, 2025

Aeropostale: a brand recognized for its youthful, modern, and accessible style.

Annie Marii: feminine elegance with sophisticated details.

Wilson: ideal for those seeking functionality and durability, with a sporty and contemporary design.

Tatto: a fresh, bold, and urban offering.

Argos Luxury: luxury and distinction in every design, for those who value exclusivity.

Pinnacle Eyewear: a brand committed to innovation and quality in every model.

Prime Image: classic and versatile style, designed for a broad and demanding audience.

This brand expansion not only strengthens our market position but also reaffirms our commitment to excellence, offering our customers products that align with the latest trends in optical fashion, while maintaining quality and affordability.

We continue to work constantly to remain at the forefront of the optical sector, providing visual solutions that combine visual health, aesthetics, and confidence.

Magazine Visualiza, 2025

Transforming Lives Through Eye Health:

VISUAL COMMITMENT IN HUEHUETENANGO Several community outreach sessions were held in Huehuetenango, with the goal of providing specialized ophthalmological care to low-income people. The activities included consultations, cataract and pterygium screening, and education on eye disease prevention.

These sessions are key to detecting vision problems early, especially in students, improving their performance and quality of life. They also promote equitable access to eye care and encourage preventive eye care in vulnerable communities.

Magazine Visualiza, 2025

TOTONICAPÁN PRESENT IN THE COMMUNITY In celebration of Mother’s Day, on May 10, Visualiza Totonicapán participated in a special event organized in conjunction with the COINTEC R.L. Cooperative at La Unión Park. The goal was to publicize the center’s location and services, bringing eye care to more families in the area.

Likewise, on May 14, a workshop was held at the Xantún Mixed Official School, where patients with various vision conditions were treated. Thanks to this intervention, cases of cataracts and pterygium were identified for timely follow-up at the Vision Center.

Magazine Visualiza, 2025

A MONTH OF VISUAL IMPACT IN COBÁN This month, the Cobán Vision Center remained active with various community outreach events and activities, reaffirming its commitment to eye health in the region.

As part of the Community Outreach Events, the eye health of 88 people in Río Dulce was assessed, thanks to the valuable support of the sub-mayor’s office and the collaboration of community leaders. Children, youth, and seniors benefited from diagnostics and guidance for their eye care.

Magazine Visualiza, 2025

We were also present at one of the region’s most important events: the Cobán Expo 21K. From the Paseo Imperial, we shared information, handed out tickets and promotional materials, connecting with hundreds of participants and promoting eye care.

In addition, with great pride and excitement, we celebrated a significant achievement: We restored light to 100 eyes!

Patients who recovered their vision thanks to interventions performed at the Vision Center, reminding us of the importance of our work and motivating us to continue transforming lives.

These activities reflect Visualiza’s ongoing efforts to bring eye care services to the entire community with empathy, commitment, and excellence.

Magazine Visualiza, 2025

On May 19, 2025, a significant event was held at the Barrio La Caridad Official School, located in San Francisco, Petén. The main objective of the activity was to identify the visual needs of students in this rural community.

During the event, several students were evaluated, and three were identified as having severely impaired visual acuity. Thanks to timely intervention, the process began to provide them with the necessary care and resources to improve their quality of life and academic performance.

This initiative was made possible thanks to the support and collaboration of various volunteers and organizations committed to the visual health and well-being of the San Francisco school community.

Magazine Visualiza, 2025

TRAINING AND

DEVELOPMENT

VALUES WORKSHOP: SOLIDARITY Promote an organizational culture based on solidarity among all employees, strengthening a sense of team spirit, empathy, and mutual support, in order to build a more humane work environment committed to patient well-being.

FINAL PRACTICE: TECHNICAL KNOWLEDGE IN OPTICS Evaluate the effective application of technical knowledge acquired during optics training, including topics such as light and anatomy, pathologies, refractive errors, lens materials and types, facial measurements, and contingency methods, through practical situations that demonstrate the competencies of optical executives, optometrists, and laboratory staff. This is done to ensure the quality of care and service offered.

GENERAL KNOWLEDGE OF THE OPERATING ROOM To provide nursing staff with essential general knowledge about the operating room environment, protocols, equipment, and roles, in order to strengthen their training, promote patient safety, and optimize teamwork in the surgical area.

Magazine Visualiza, 2025

SELECTIVE SURGERIES IN TELEMEDICINE Train optometrists in the identification, guidance, and follow-up of cases eligible for elective surgery through the use of telemedicine, strengthening their skills to work in an integrated manner with surgical teams, optimizing patient referrals, and ensuring timely, safe, and high-quality eye care for patients.

SUPPLY: FROM TRANSACTIONAL TO STRATEGIC Strengthen the skills of the warehouse team to shift from an operational and transactional approach to strategic supply management, promoting proactive planning, process optimization, interdepartmental collaboration, and data-driven decision-making to generate greater value for Visualiza.

PAYMENT DESIGN AND MANAGEMENT (SAP BUSINESS) Train the finance team in the efficient use of the SAP Business One payments module, focusing on the design, configuration, and management of payment processes, in order to optimize financial execution, ensure transaction accuracy, and strengthen internal control and accounting traceability.

Magazine Visualiza, 2025

FIXED ASSETS AND BUDGETS (SAP BUSINESS) Train the finance team in fixed asset and budget management within the SAP Business One system, strengthening their skills to properly record, control, and analyze assets in Visualiza, as well as to plan, execute, and monitor budgets, ensuring more efficient and accurate financial management aligned with the organization’s strategic objectives.

OPHTHALMOLOGICAL FINDINGS THAT SAVE LIVES To raise awareness and train ophthalmologists, anesthesiologists, and internal medicine physicians on the identification of ophthalmological findings that may indicate serious or life-threatening systemic pathologies, promoting timely interdisciplinary care that contributes to early diagnosis, comprehensive treatment, and improved clinical outcomes for patients in Visualiza

PREOPERATIVE EVALUATION OF OPHTHALMOLOGY PATIENTS To strengthen the competencies of ophthalmologists, anesthesiologists, and internal medicine physicians in the comprehensive preoperative evaluation of ophthalmology patients, in order to identify clinical risks, optimize the patient’s general condition before surgery, and ensure safe, coordinated, and high-quality care in the surgical setting.

Magazine Visualiza, 2025

INTERNAL MEDICINE COUNSELING To provide counselors with the basic knowledge of internal medicine necessary to properly guide patients through the counseling process, facilitating an understanding of their medical conditions, the importance of preoperative evaluation, and the care required for safe and successful surgery.

PHARMACY PLAN Identify the therapeutic use of all medications on the Visualiza general list, ensuring efficient patient care and proper pharmacy management. This includes understanding the main indications and precautions to guide patients and ensure the proper use of prescribed medications, as well as identifying and recognizing the legislation and regulations related to pharmaceutical establishments issued by the MSPAS.

Magazine Visualiza, 2025

Magazine Visualiza, 2025