META MALL SHOP BEYOND
Style Guide
PRESENTED BY
Vikram Singh
Welcome to the Meta Mall Style Guide
Meta Mall redefines shopping by blending virtual reality, AI, and blockchain to create an immersive and interactive retail experience. This brand guide ensures that all our visual and communication elements maintain consistency, reflecting our futuristic vision. Explore our core design principles, typography, color palette, and branding assets to bring the Meta Mall experience to life across all platforms. Let’s build the future of shopping together.
The future of shopping is not just digital—it’s immersive. At Meta Mall, we bridge the gap between innovation and experience, redefining how people explore, shop, and interact in the virtual world.
About Us
Brand Mission Brand Values
Meta Mall is redefining the future of shopping by blending virtual reality, AI-driven personalization, and seamless digital transactions. We aim to create an immersive shopping universe where users explore, interact, and purchase effortlessly, from anywhere in the world.
Meta Mall is redefining the future of shopping by blending virtual reality, AI-driven personalization, and seamless digital transactions. We aim to create an immersive shopping universe where users explore, interact, and purchase effortlessly, from anywhere in the world.
Introduction
A strong brand identity is key to standing out in the digital space. This guide provides a cohesive structure for Meta Mall’s branding, ensuring consistency across all touchpoints—digital, print, and interactive experiences. From logo usage to typography, color schemes, and imagery, every element contributes to creating a seamless and futuristic shopping experience.
By following these guidelines, we maintain a clear, engaging, and recognizable brand presence that resonates with our audience. This document serves as a reference for designers, marketers, and developers, ensuring that Meta Mall’s visual identity remains innovative, immersive, and aligned with our core values.
“A strong brand identity is the foundation of a seamless experience.”
02 Brand Logo
The Meta Mall logo represents innovation, connectivity, and the future of virtual shopping. Its sleek, futuristic typography and dynamic design elements reflect the brand’s core identity of seamless digital experiences. The use of gradient neon hues symbolizes technological advancement and immersive engagement in the virtual space.
Logo Mark
The Meta Mall logo is designed to be sleek, modern, and futuristic, representing the seamless integration of virtual shopping and technology. It ensures brand recognition across various platforms and
Logo Variations
The Meta Mall logo comes in multiple variations to ensure versatility and adaptability across different platforms and media. Each version is designed for specific use cases, ensuring optimal readability and brand consistency. These variations include horizontal, vertical,Gray scale, badge-style, and icon-only formats, allowing seamless integration across digital and print applications.
Logo Background Color Version
To maintain optimal visibility and brand integrity, the Meta Mall logo is designed to adapt to different backgrounds. The primary logo should be used on light or neutral backgrounds, while the alternate versions ensure legibility on dark or colored backgrounds. For high-contrast or special design requirements, monochrome versions in neon blue and white are available. Always use the appropriate logo variation to maintain brand recognition and consistency.
“Versatility in design ensures a consistent and recognizable brand identity.”
03 Brand Color
Meta Mall’s brand colors are inspired by the dynamic and futuristic nature of virtual shopping. The neon blue and pink gradient symbolizes innovation, digital transformation, and immersive experiences. These colors establish a bold identity and ensure high visibility across digital and print media.
Color Palette
Neon Blue
Brand Color
Meta Mall’s color palette is designed to create a futuristic and immersive shopping experience. The bold neon hues symbolize innovation and digital transformation, ensuring high visibility and engagement across platforms.
R:0 || G:174 || B:239
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Neon Pink
R: 236 || G:0|| B:146
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“Colors
speak louder than words. They define emotions, energy, and engagement.”
Dark Background
R:10 || G:15 || B:29
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Color Hierarchy
Brand Color
Primary colors should be used for key branding elements such as logos, CTAs, and headers. Secondary and tertiary colors are used for backgrounds, text, and supporting eleC:100 || M:0 || Y:0 || K:0
“Primary colors establish identity; secondary colors enhance the experience.”
C:0 || M:100 || Y:0 || K:0
C:90 || M:85 || Y:70 || K:75
04 Typography
Typography is a key element in maintaining the brand’s futuristic and digital aesthetic. The selected fonts ensure a seamless blend of modernity, readability, and high-tech sophistication across all digital and print applications.
Primary Typography
ORBITRON
Orbitron is the primary typeface for Meta Mall. It conveys a clean, futuristic, and technology-driven brand identity.
Usage: Headlines, Subheadings, and Call-to-Actions (CTAs).
Styles: Light, Regular, Medium, Bold.
Characteristics: Geometric, sleek, and modern with a digital appeal.
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For improved readability in body text and paragraphs, Montserrat (or an alternative clean sans-serif font) is used.
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05 Mockup
Mockups play a crucial role in visualizing the application of the Meta Mall brand across digital and physical mediums. These representations showcase the brand identity in real-world scenarios, ensuring consistency across platforms, from mobile applications to signage and packaging.
Branded Assets
Brand Identity
Mockups play a crucial role in visualizing Meta Mall’s branding across digital and physical platforms. From VR headsets to apparel, each application ensures consistency, futuristic aesthetics, and brand recognition. These mockups showcase how the brand adapts seamlessly across various touchpoints, enhancing user engagement and immersive experiences.
“Seeing is believing—mockups bring concepts to life before reality does.”
Business Card
Stationery
Meta Mall’s business card embodies a futuristic and professional aesthetic, ensuring brand recognition. The front features the logo with the website, while the back includes key contact details and a QR code for instant digital access.
Logo + Website
Contact details + QR Code
06 Photography
Meta Mall’s visuals are crafted to immerse users in a digital-first shopping experience. High-contrast imagery, neon lighting, and futuristic compositions define our photographic style. Each image should tell a story, blending technology with creativity to engage audiences.
Image Gallery
Meta Mall’s visual identity is built on the foundation of authenticity and immersive engagement. By integrating cutting-edge VR, AI, and digital interaction, our brand ensures a seamless connection between users and the future of shopping.
“The Most Powerful Element In Advertising Is The Truth.”
Our visuals are more than just aesthetics—they are experiences. Each creative piece reflects Meta Mall’s mission: blurring the lines between reality and the digital realm. The vibrant neon hues, futuristic typography, and interactive elements embody our commitment to redefining digital retail.
“The Most Powerful Element In Advertising Is The Truth.”
From promotional banners to social media campaigns, every Meta Mall visual asset follows a structured design system. This approach ensures that all marketing materials, digital ads, and immersive content remain cohesive, delivering a unified experience that reinforces our brand’s futuristic essence.
PRESENTED BY
Vikram Singh