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CHINESE Hello March Grows Stronger

FACE TO FACE Rahul Sharma Co-Founder, Micromax Infomatics & Young Li Head-IBD, Alibaba Mobile Business Group

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Editorpage

firstcall

obile handset has become the most ubiquitous device ever invented by humans. As per the latest data, 75% of the world population or 5 out of 7.5 billion

editoriAL

humans are now connected with mobile handsets. It took

Pankaj Mohindroo |

13 years since the launch of first commercial mobile

Shelley Vishwajeet | editor

handset in 1983 to reach the first billion. The last billion was achieved in less than 4 years. In India, over 88% of households now have a mobile handset. By 2019, entire India and that includes around 55,000 villages that are yet to be on the mobile map will also get mobile connectivity. It’s indeed been an incredible journey for this amazing handheld

editor-in-chief

ramesh Kumar raja | Assistant editor haider Ali Khan | Senior correspondent nijhum rudra | correspondent Vanshika Malhotra | reporter

device, opening up never before thought possibilities. Starting with

deSiGn

communication, mobile handset has now become the device of choice

Ajit Kumar Parashar | Sr. Graphic designer

and numero uno facilitator for realizing Digital India dream where access to bank, health services, education, certificates and plethora of other services are now accessible via your palm. The future is right here. But future possibilities remain immense. It only requires out-of-the-box thinking. In this regard, the just expressed view of Telstra CTO Hakan Eriksson that drones be treated as ‘Flying Mobile Phones’ has added to the excitement and opens up a whole new world of possibilities. Eriksson’s remarks comes against the backdrop of rising regulatory and safety concerns regarding the misuses of this ‘carrier of future’ which has been acting as bottlenecks in unleashing drones’ humungous potentials. Eriksson has contended that treating drones as ‘Flying Mobile Phones’ and putting a SIM card in them will give drones an identity while connecting them to a regulated database. This will take care of many regulatory concerns as it will make it easier to track and regulate them. His suggestions definitely make lots of sense and could unleash the full potential of drones for common uses such as goods delivery, remote observation, traffic control, work progress etc. Your magazine celebrates ideas, innovation and brings you the most relevant insights on market and industry trends. In this issue too leading

MArKetinG Puja Mohindroo | Manager - business Sandeep Kumar | Sr. Manager – Marketing

oPerAtionS K. rajagopalan | Advisor-Legal, Accounts & Administration deepak Kohli | Manager – Accounts Varun Lama | Sr. Manager – human resources b. G. Mathur | Manager- Production

circULAtion bhupender Singh bisht | Manager – circulation

AdViSorY boArd bejon Misra rajan Mathews S.d. Saxena

thought leaders and industry honchos have shared their valuable views

Subhash chandra

which would be worth your time.

Sunil dutt

It’s festive season now in India and adding to the flavor, it’s been raining new devices coupled with tempting discounts. The time to buy

Sonu bhasin Uvaraj natarajan

a new handset is now! My Mobile team joins you in celebration. Keep Celebrating, Keep Reading!

Get in toUch Editorial : shelley@mymobile.co.in Marketing : sandeep@mymobile.co.in Circulation : bhupender@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 edited, published, printed and owned by Pankaj Mohindroo, Published from flat no. 25, first floor, Shankar Market, connaught Place, new delhi – 110001. Printed at ht Media Ltd. b-2, Sector 63, noida.

Pankaj Mohindroo editor-in-chief

04 | OCTOBER 2017

the publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. the opinions and the views contained in this publication are not necessarily those of the publishers. readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. the ownership of trademarks is acknowledged.

Volume Xii, issue X, october 2017

MYMOBILE

contents

54 Style Notes 10 12 14 16 22 109

LETTERS CELL SPEAK RUMOR MILL NEWS BIG NEWS MY GUIDE

28 JUST IN Get a close look at new mobile

FACE TO FACE: Interviews with business/

grounds from rivals

53 PERSONALITY Ren Zhengfei – Founder & CEO, Huawei Technologies

06 | OCTOBER 2017

worthy OS rivals - Android 8.0

Rahul Sharma – Co-Founder,

Oreo & iOS 11

Micromax Infomatics

Burn Tests

Hardip Singh – Executive Director, Optiemus Infracom

SAMSUNG GALAXY NOTE 8

IVOOMI ME3S

LENOVO K8 NOTE

LG Q6

VIVO 7 PLUS

MICROMAX CANVAS INFINITY

INTEX AQUA LIONS 3

INFOCUS TURBO 5 PLUS

KULT BEYOND

LEPHONE W2

Limited

Sanjay Kalirona – CEO & Director, Comio India

Sachin Batra – Chief Marketing Officer, ZTE India

Young Li – Head, International Business Department, Alibaba

Chinese OEMS led by Huawei are wresting more

An insight into the latest

industry leaders

devices now in the market

50 LEAD STORY

58 TECH TALK

Mobile Business Group

Rajesh Kakrania – Founder & CEO, I-Smart Mobile Technology Pvt Ltd

134

Sanjeev Bhardwaj – Founder CMD, ERD Group

MYMOBILE

What's Inside

contents 86 BAZAAR BARGAIN

culinary fantasies with

buy today

much ease

Where business leaders share their thoughts Towards insights-driven

MARKET INSIGHT 100 104

102

gadgets and accessories, from

bounces back

generation laptops

Server market sees positive

148 VANTAGE POINT

doctorinsta.com – Online expert

– Pradipto Chakrabarty, Regional Director, CompTIA India

medical consultation anytime,

Online Marketing: The 10

anywhere

Things That Matter – Telecommerce INC

The latest and the best of Bluetooth speakers to next

APPTASTIC

Managing Director-South Asia,

Rishi Mehta, Founder, Krish

136 ADD ONS

Have You Secured Your Mobile?

smartphones – Nikhil Mathur, GfK – South Asia

Digital Driver

USA smartphone market

growth

approach to marketing

Apps that let you fulfill all your

Four phones which are smart

BY INVITATION –

132

103

Desiclik.Com – A Fantastic online Indian Bazaar for Desi Americans

SPECIAL FEATURES 94

The latest from Apple’s coveted stable

106 TECH TRENDZ Hybrid Cloud: The New

106 104

109

Total number of pages = 150

06 | AUGUST 2017

MYMOBILE

Inbox

letters

not be aware of the whole

Mobile, love to read the

insight about any latest

gadgets, mobiles and apps

mobile or technology but

more often in the magazine

what we get from it, which is

rather than going to any

My Mobile has been my

very helpful and deep. I am

website. The main source of

boredom buster during long

a regular reader of your

our tech content comes

trips and journeys. We get

magazine and I also

from My Mobile magazine.

all the information about the

recommend it to my friends

The unmatched quality of

apps and new features

and family. It is a must have

the product keeps it in a

running onto our handsets.

for those who want to get

different league altogether.

You guys always do in-

useful and correct

Just-ins, Consumer and

depthstory. Waiting for your

My trust and passion of

information.

Industry Insights always

next issue.

reading My Mobile keeps on

—Pradeep Kumar, Lucknow

come handy. An ideal tech

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FACE TO FACE Kenichiro Hibi Managing Director, Sony India

Web Series Redefining Entertainment PHONE OF THE MONTH

HONOR 8 PRO

increasing as the topics

section. —Rakesh Dev Singh, Delhi

—Namrata, Bengaluru

magazine should follow your The best way to get

which you have been

My Mobile has been

covering these days are

associated with me since I

wonderful like the last issue

was in my college and has

of September (Acche Din

been a part of my growing

The August issue’s editorial

their prices is My Mobile.

Now) has been very

up. I am very fond of this

was well elaborated and very

The kind of collective

informative, well timed and

unique and informative

timely as people had this

information available in My

properly researched one. All

magazine present in the

tendency to keeping away

Guide section of the

the major mobile players

country. Since I am a

from the selfie phones in the

magazine is very helpful,

have been included in this

dedicated reader since my

market but not the case

especially for a customer

coverage. While the Big

young age, I have been

anymore. The selfie phones

and reader like me. We get

News and Consumer

admired as the one who

are the hot favorite now. The

all the brands, their

Insights are wholesome

knows everything in my

burn tests, chief speak and

specifications and price

informative, the Bazaar

friends and neighbors about

games you did were pretty

range at the same place.

Bargain helps us to know

mobile and technology. I

good. It has been my guide

Rather than flipping through

the latest price of the

want to thank the whole

to all the tech queries and

the entire magazine, one

already launched products

team of My Mobile for their

hence developing my

would get the idea about any

on which we could get the

continuous support.

knowledge as a consumer. I

particular mobile.

best bargain. My best

—Ravinder Singh, Punjab

wishes to My Mobile team —Sneha, New Delhi

footsteps. —Nilesh Jayant, Mumbai

knowledge about all the available mobile devices and

want you to include more

—Praveen, Nashik n

gadgets and mobiles in your We, as the regular reader

Burn Test

and subscriber of My Dear My Mobile team, it gives me an immense knowledge of mobile ecosystem which you guys deliver through the magazine and it’s simply brilliant. I would also suggest you to add few more devices and gadgets like you did of Honor 8 Pro in your burn tests. Majority of readers or the users might

10 | oCToBeR 2017

e ave th

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ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

MYMOBILE

cellspeak

Quotes

“Some things are completely private, should not come in public. I would like to gently remind, all the companies dealing with data, that if any data of an individual is released by name you will suffer consequence unless there is specific consent of person whose data you are seeking to make public” — Ravi Shankar Prasad, Union IT Minister, while launching a nation-wide hackathon in New Delhi

“India is the most robust and dynamic growth market in telecom. The sector is undergoing some temporary stress but it is seeing big time consolidation. India’s big telecom growth in data is yet to come as for all new services such as e-commerce, digital payments, tele-health, teleeducation”

— Aruna Sundararajan, Telecom Secretary, in an interview to a newspaper

“We have already committed USD 10 million investment in India this year. Later in the year, we plan to bring Sharp brand of phones to India. This shows how we are committed to the country and that we want to be a long term player”

— Zhongsheng Luo, Global CEO, InFocus Mobile, at an event in New Delhi

“We are trying to make the interaction easier with businesses... WhatsApp Business is designed for small businesses and addresses the three challenges of lack of a business profile, managing messages at scale and managing customers at one place”

— Matt Idema, COO, WhatsApp, in an interview to a business daily

12 | OCTObEr 2017

“The new (telecom) policy will be forward looking and current challenges of new technologies such as Internet of Things (IoT) and Artificial Intelligence (AI) will be taken care of. ‘Internet to All’ will be the basic principle and to give a boost to telecom manufacturing would be a key factor”

— Manoj Sinha, Telecom Minister, in a interaction with ET

MYMOBILE

RumouR mill

Talk

HTC U11 Plus speculated to launch soon Although Google and HTC recently entered into a strategic agreement, with the former buying a percentage of the HTC workforce, this doesn’t stop HTC from widening its smartphone portfolio (as of now at least), as the company is planning to unveil a new smartphone, reportedly called the HTC U11 Plus. According to a report by French site Frandroid, the smartphone, codenamed Ocean Master, is likely to be a part of the HTC U11 family, and could be a bezel-less one. The purported HTC U11 Plus is expected to sport a 5.99inch JDI Quad HD display with an aspect ratio rated at 18:9. The device could be powered by Qualcomm Snapdragon 835 mobile platform, coupled with 4GB or 6GB of RAM. There could either 64GB or 128GB internal storage option. It is speculated to house a 12MP rear and an 8MP front-facing camera. The device is expected to make its entry in November in China.

14 | OCTOBER 2017

in Tech Corners

Huawei ‘Rhone’ could come with four cameras

Airtel in talks to launch 4G smartphone priced at Rs 2,500

Even as Huawei is all set to unveil its Mate 10 and Mate 10 Pro soon, the Chinese tech major is now reported to be in the developmental process of a new smartphone with the codename ‘Rhone’ for which the rumours have started lining up. If a post on Chinese micro-blogging site Weibo is to be believed, the ‘Rhone’ could be the company’s first ever smartphone to house two pairs of camera sensors, at the front as well as at the back. However, the camera configurations are still not out. Additionally, the purported device is expected to be powered by the company’s own Kirin 659 processor, and could come with a battery capacity rated at 3280mAh. What other features the smartphone will offer, still remain behind the doors. Therefore stay tuned for further updates. The Mate 10 and Mate 10 Pro will be launched at an event in Munich on October 16.

In order to take on Reliance Jio, India’s largest telecom operator Airtel is in talks with multiple handset makers to bring a 4G smartphone for a price as low as Rs 2,500-2,700. While Mukesh Ambani-led Jio has announced plans to offer Internet-enabled feature phone for a refundable deposit of Rs 1,500, Airtel is placing its bet on a full-fledged smartphone as it believes people would be ready to shell out a little more to get a loaded handset. According to reports quoting a source familiar with the development, the new 4G smartphone - that will debut around Diwali - will come bundled with Airtel’s 4G connection and attractive data and voice plan to woo mass market customers. The planned dual SIM 4G Android smartphone will reportedly have a 1GB RAM, sport a four inch display, dual camera, VoLTE calling and a longer battery life. n

team@mymobile.co.in

MYMOBILE

M O B I L E S

d Go beyon A... with KAR

ga 2 KARA Me

tures ecial Fea Other Sp ow, Marshmall e Android 6.0 on, 4G Volt Identificati t n ri , rp io e d g a R in F FM on Tracker, ti o M y, d d le o b B a En Metal alled, UNI st n -i re P s App G Support OT TG O

YEAR

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KBR TRADING PVT. LTD. Head Off: E-33, Prashant Vihar, Delhi- 110005. Tel: 011-25757636. E-mail: thukral51@yahoo.co.in Factory: Plot No. 351, Phase-V, EHTP, HSIIDC, Sector-56, Sonipat, Kundli-Haryana-101028 Sales Office: 8A/21G, W.E.A. Karol Bagh, Delhi-110005. E-mail: kannav.thukral@karamobiles.in, Mob: +91 9811988088

What’s Up

newsbits HTC handsets to come with pre-installed Hungama Music, Hungama Play

Digital entertainment platform Hungama recently entered into a partnership with smartphone maker HTC to offer an exclusive, unparalleled entertainment experience for HTC users. Hungama’s music and video destinations - Hungama Music and Hungama Play will be available as preembedded services on HTC’s range of current and upcoming series, along with an exclusive free trial of the apps for a period of three months and one month respectively. Offering a range of latest and trending songs along with curated playlists and a live radio experience, the Hungama Music library consists of over ten million songs and music videos while Hungama Play offers over 8,000 blockbuster Bollywood, Hollywood and Regional movies. “We are excited to partner with Hungama and provide our customers with a daily dose of entertainment that can be delivered and enjoyed seamlessly on our devices,” said Faisal Siddiqui, President - South Asia, HTC. Microsoft launches Outlook add-ins for Android

Following the launch of add-ons for Outlook on iOS, Microsoft is rolling them out for Android customers with Outlook.com and

16 | OCTOBER 2017

Office 365 commercial email accounts. The launch will bring several add-ins from iOS to Android including Evernote, Microsoft Dynamics 365, Microsoft Translator, Nimble, OnePlaceMail, Outlook Customer Manager, Smartsheet and Trello. The company will also launch new add-ins for Outlook such as Wrike, JIRA, MeisterTask, Gfycat and MojiLala across web, Windows, Mac, iOS and Android platforms. Wrike, JIRA and MeisterTask are software made for teams which make responding to work emails faster and easier on the go. Gfycat and MojiLala will allow users to add reaction GIFs and stickers in their emails. Users can go to Outlook Settings, then click Add-ins and tap the plus sign next to the apps to enable them. Huawei launches ‘Watch 2’ with 4G support in 3 variants

Huawei has launched the next generation ‘Watch 2’ in India at a starting price of Rs 20,999. The Watch 2 is IP68 dust and water resistant and comes with a round 1.2inch face and interchangeable bands. The defining feature of the watch is 4G LTE support which allows it to send texts, take calls and more without needing to be tethered to a smartphone. The Huawei Watch 2 has been launched in three variants - Sports (Bluetooth) for Rs 20,999, Classic (Bluetooth) for Rs 25,999 and the Sports(4G) variant for Rs 29,999. The Huawei Watch 2 runs on the latest version of Android Wear (2.0) and comes in two models. The Classic model comes with a metal chassis and features a hybrid leather band which has leather on top and jointed rubber on the bottom. The Sports variant on the other hand has a far sportier design. LTE is exclusive to the Sports variant. WhatsApp’s ‘unsend’ feature to be rolled out soon The much anticipated “unsend” feature of

WhatsApp is rolling out soon to all users. As per WABetaInfo, a fan site that tests new WhatsApp features early, the messaging app is finally testing the “Delete for Everyone” feature. With this feature, the users will be able to recall or unsend texts, images, videos, GIFs, documents, quoted messages and even status replies within a five-minute window. However, messages that have already been read or sent more than five minutes ago cannot be recalled through this feature. The feature will be available for both the Android and iOS platforms. “WhatsApp has added in beta the possibility to edit messages that you already sent. It is actually disabled by default and it’s under development,” an earlier WABetaInfo’s tweet read. The users will be able to edit only recent messages and not the old ones. With over 1.2 billion monthly active users, WhatsApp is available in more than 50 different languages around the world and in 10 Indian languages. Facebook to introduce Instant Videos feature

In an effort to help users watch videos onthe go without consuming data, Facebook has been testing an innovative video feature, dubbed the Instant Videos. The feature will

MYMOBILE

What’s Up

newsbits have the potential to download and cache videos directly from Facebook while it is on Wi-Fi/mobile internet, which further helps users to watch them later without internet consumption. customers will witness lightning bolt icons on pre-loaded videos. Facebook is carrying out this testing to helps users to save their data and watch more videos. In this new feature, Facebook has a hosted content set-up that helps to load and download much faster than mobile websites. It is a far better way to read instant articles and they have to wait longer for a publisher’s article to come into sight. As videos load much slower than a page, publishers will be more interested to appear in here to have more visibility. According to a special report from techcrunch, Instant Video test is available to a small percentage of Android users. Google Feed revamped in India

Google has added some changes to its Feed section (which got introduced in 2012) in India. the new redesigned Google Feed is available for both the Android as well as ioS users. the new Feed, using machine learning algorithms by Google, will list down various things in the form of cards such as news, sports, highlights, music, videos and more. It, in accordance with the users’ interests and trending topics, will showcase stuff at the top. Additionally, the users can click on the ‘Follow’ option in order to get a daily dose of various topics, and can easily ‘Unfollow’ if the interest changes. News available on Google is now deeper, with related articles listed down along with any particular news story. Additionally, the new Google Feed is available both in english and Hindi languages. Airtel joins hands with Korea’s SK Telecom to create India’s best network India’s largest telecommunications services

18 | october 2017

from Hollywood, bollywood and local movies along with exclusive series, to customers. this basket of entertainment will be available on Vodafone Play, Vodafone’s onestop entertainment destination to enjoy streaming of content; be it Live tV, popular shows, latest movies or trending music videos.

provider Airtel today forged a strategic partnership with Korea’s largest telecommunications company SK telecom under which, Airtel will leverage SK telecom’s expertise to build the most advanced telecom network in India. the partnership will work across several areas including developing bespoke software to dramatically improve network experience, leveraging advanced digital tools including machine learning, big data and building customized tools to improve network planning based on every customer’s device experience. the two companies will also collaborate on an on-going basis to evolve standards for 5G, Network Functions Virtualization (NFV), Software-defined Networking (SDN) and Internet of things (Iot), and jointly work towards building an enabling ecosystem for the introduction of these technologies in the Indian context. Vodafone Play partners HOOQ to strengthen video content catalogue

YouTube gets new logo, introduces more features

Google-owned Youtube has refreshed its iconic logo and introduced some major design changes to its desktop and mobile apps. Unlike minor tweaks, this is the biggest change the Youtube logo has received over the years. the logo ditches the red colour inside the “tube” part of the name and places the now familiar play icon to the left side of the Youtube name. Google says the change allows the Youtube logo to work better “across a variety of devices, even on smallest of screens”. As per reports, the service is also getting a new typeface, colour scheme and several major changes to the look, feel and functionality of its desktop and mobile app. earlier this year, Youtube had made a major change to its desktop website which delivered a cleaner interface and new features such as a “dark mode” for night-time viewing. Microsoft ‘Pix’ camera app uses AI to let you scan documents better

trends indicate that Indians are fast adopting mobile phones as their first screen for entertainment. A recent report indicates that time-spent on smartphones jumped by 16 per cent in the period Jan-March 2017 over the previous quarter largely driven by a strong demand for social media platforms and entertainment apps. ever responsive to the needs of a super-connected customer base, Vodafone India has joined hands with HooQ, Asia’s first premium video-ondemand service, to offer unlimited streaming of over thousands of hours of entertainment

technology major Microsoft has updated its ‘Pix’ camera application for ioS devices which now lets users take better scans of documents, whiteboards and business cards too. From the beginning, ‘Pix’ app

MYMOBILE

What’s Up

newsbits used artificial intelligence (AI) technology to choose and optimise photographs and apply a range of filters. this time the app would deploy AI technology for documents too. the updated camera app automatically detects whiteboards, documents and business cards in real time and intelligently adjusts camera settings for these types of photos. once the shutter clicks, the app uses AI to improve the image, such as cropping edges, boosting colour and tone, sharpening focus and tweaking the angle to render the image in a straight-on perspective. Facebook Messenger now has 1.3 bn monthly active users

over 1.3 billion people around the world are now using Facebook Messenger every month, the company announced recently. the Messenger surpassed the one billion monthly active users (MAUs) mark in July 2016. the growth of Messenger now puts the app at par with Facebook-owned WhatsApp which also has 1.3 billion MAUs. the growth comes as Messenger and WhatsApp both have taken concrete steps towards monetisation. “We have rolled out ‘Instant Games’ more broadly and bringing ‘Messenger Lite’ to more countries. We also redesigned the Inbox so that all of your favourite features are front and centre making it easier to connect,” the Messenger post read. Facebook announced in June that it has nearly two billion monthly active users. Facebook-owned Instagram has 700 million monthly users, 200 million of which are using its ‘Stories’ feature every day. AI-powered news feed lands on Opera Mini for iPhone tech firm opera has released a new version of its mobile browser app, opera Mini, for

20 | october 2017

iPhone users. the revamped user interface features a news feed on its start page and helps users get the news four times faster than the previous version. An artificial intelligent (AI) news engine is also rolling out to selected countries, including India, bringing the latest and most insightful news to the user without any effort setting it up. opera’s AI news engine uses real-time intelligence ranking, powered by machine learning and deep learning. once the user starts engaging with news content, it will begin defining a unique user profile by accumulating news categories and publisher domains the user clicks on. the news engine analyzes the user’s interest through a deep learning model that understands what each user is engaged with. Airtel Payments Bank launches UPI enabled digital payments

UPI payments. For UPI based payments and transfers, customers are not required to furnish their bank details to enable transactions. customers can also use MyAirtel app (bank section) to scan any UPI Qr code for making merchant payments. online and offline merchants can leverage Airtel Payments bank as a payment mode to accept payments seamlessly from their customers. Uber introduces In-app chat, multidestination features

ridesharing app Uber recently announced a phased roll out of two new features, namely ‘In-app chat’ and ‘multi-destination’. the in-app chat feature aims to help riders and driver partners get in touch with one another to provide information such as their exact location. As a result, coordinating the pickup can be faster and cost effective, since they don’t have to switch between apps or incur call charges. the multidestination feature, on the other hand, enables riders to add multiple stops along their route. Whether it’s a ride to the airport and the rider needs to pick up a friend enroute, or going home after dinner, and need to drop off a loved one on the way, it’s easier than ever to pick up and drop off your friends or family along the way. Paytm Mall to give small stores tech boost to expand their businesses

Airtel Payments bank has become the first payments bank in India to integrate the UPI on its digital platform. this will add to customer choice and convenience for making secure digital payments to online/ offline merchants and making instant money transfers to any bank account in India. In January this year, bharti Airtel launched Payments bank in India to enable transactions on digital platforms. the initiative will allow bank customers to link their bank accounts on bhim app and make

India is home to millions of small and medium businesses. these micro entrepreneurs form the backbone of the country’s retail ecosystem, but often struggle to expand their businesses. Paytm Mall, owned by Paytm e-commerce Pvt Ltd, has focused on democratizing online access

by putting technology in the hands of these trusted offline shopkeepers. It has enabled thousands of local shops with mobile

MYMOBILE

technology and Qr codes, enhancing their capabilities in marketing, logistics and inventory management. by enlisting small stores on Paytm Mall, the company is enhancing the abilities of local shopkeepers to serve a wider set of customers and unlock the consumption potential of customers in tier II and tier III cities. these store-owners will also be offered online store managers and GSt training, allowing them to generate additional sales by accepting round-theclock orders even as their physical stores close. Rooter makes it to one of the top 10 sports apps on Google Play

Adding yet another feather to its cap, sports engagement app rooter has broken into the top 10 sports apps on Google Play. rooter achieved the milestone for the first time on September 6, on the back of the massive disruption it has created in the way sports fans connect with each other during a live tournament. over 75% of the rooter user base is under 32 years, while the average daily in-app engagement per user at present is more than 12 minutes, which is one of the highest in the world. rooter has been on a spectacular growth curve since its launch and currently has over 3 lakh users on its platform. Leading bollywood actor boman Irani made his debut as an investor with rooter recently. Kraftly to offer free dedicated website to every seller

to reinforce the growth of small scale sellers

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and homepreneurs, online marketplace Kraftly recently rolled-out its MySite feature for free to all the sellers associated with the platform. It has created a simple platform to design, integrate, and support a free dedicated website for every seller. these websites will empower the small-scale sellers to run their own complete featurerich website and increase visibility and discoverability for their brand. Demand for MySite exceeded expectations with over 1200 sellers opting for this feature in the past three months. With a MySite for every micro shop on the platform, sellers can quickly drive traffic to their websites and not compete with a big pool of similar products on the marketplace. this will allow sellers to market their own websites without fearing that their marketing efforts could get diluted towards other products. US firm IT By Design opens office in Noida, to create 200 IT jobs US based global It infrastructure support firm It by Design (ItbD) is expanding its network in India with an investment of USD 2 million. Minister of State for Youth Affairs and Sports rajyavardhan Singh rathore inaugurated a new office of ItbD in Noida recently. this expansion, as per ItbD ceo Sunny Kaila, is the result of PM Narendra Modi’s assurances to American ceos investing in India during his visit to Washington, Dc in June this year. rathore, also a former olympian, said, “Prime Minister Modi is a great visionary who started various programmes and schemes to make India the most favourable nation for global businesses and investors. India’s efforts in reforming the taxation and licensing policies are well appreciated by economists all over the world, and we are keen to pursue our commitments.” Udacity launches data foundation nanodegree certification program Learning platform Udacity has introduced data foundation nanodegree certification program. the company is primarily targeting engineering students and working professionals who are interested in the field of data. Students and professionals undertaking the program will be able to learn new data skills that have applications

in all industries. they will be able to collect, organize and analyze data using excel, SQL and tableau, and make data driven decisions based on analytics. “the program is perfect for beginners who are new to data and its myriad usages. With this, we also commenced the launch of our Data challenge to identify our best students who will be entitled as ‘Udacity data expert’ and avail scholarships,” said Ishan Gupta of Udacity.

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Visa, BillDesk extend BharatQR services to over 300 million consumers

Visa, the global leader in payments technology and billDesk, India’s leading electronic payments company, recently announced successful enablement of 50 large service providers for bharatQr payments acceptance in a short span of a month, thus extending the digital payment facility to potentially over 300 million consumers. Some key merchants enabled include tata AIG, Act broadband, reliance energy, Gujarat Gas, MtNL, Aircel, tata Power, Pune Municipal corporation, and calcutta electricity Supply spanning services such as utilities, internet, phone, DtH, insurance, and government services. t.r. ramachandran, Group country Manager, India and South Asia, Visa, said, “the core idea that binds technology and payments is simplicity and convenience, and Qr code is a great example.” bharat Qr is a secure, network-agnostic, and device less interface that enables customers to make payments using their bank apps on smartphones. n team@mymobile.co.in

october 2017 | 21

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Govt giving final touch to cyber security standards for phones

he government is finalising cyber security standards for mobile he said that 44 universities and colleges have been identified in this phones in India. Addressing an Assocham event in New Delhi regard. “We are going to begin cyber security educational course as recently, ravi Shankar Prasad, the Union Minister for It & electronics a big learning ground to make good graduates for future requirement,” and Law & Justice, said, “Let me tell all mobile manufacturing units said Prasad adding that cyber security education is going to become that your product must be security-compliant, there shall be no a very good job giving education. compromise on that.” He also said that It and electronics department the Union Minister also said that there have been three phases had issued notice to most of the mobile companies manufacturing of growth of India’s It industry, whereby in phase one Indian It smartphones, they were asked to furnish companies became the ‘toast of the details related to cyber security. “I am very world’ while in phase two international keen that cyber security initiative of India giants like Amazon, Google, Facebook, must become a lesson for the world.” He twitter and others came to India informed that in last three years 93 mobile considering it a huge market. “the third manufacturing factories have come up in phase is that of India’s domestic It India with Noida emerging as a big hub for initiative, startup movement which is mobile manufacturing where 32 such growing very fast with 3-4 startups factories have come up. He also said that coming up every day,” said Prasad. “We cyber enabled security testing is going to have about 5000 startups in India today – Ravi Shankar Prasad, become a big initiative in India. “We need and many of them are becoming unicorn Union Minister for It & electronics low-cost cyber technology and low-cost companies i.e. rs 1,000 crore companies well qualified cyber auditors.” like Flipkart and others, this digital Highlighting the various initiatives being undertaken by the ecosystem of India is going to rise and no one can stop this march,” government with regards to cyber security, Prasad said “every digitally he added. connected industry must have cyber security officers who must be the minister informed that since November 8, 2016, the able to tell you what precautions you must take in an industry and transactions of bHIM app and rupay have increased from 3,700 business to keep cyber criminals at bay that is what we are insisting.” transactions per day to 5.4 lakh transactions per day while in terms the government is also insisting all banks to have cyber security of value it has risen from rs 1.93 crore per day to rs 87 crore per auditors. “We are unleashing a big challenge to have cyber security day. He further said that India’s digital economy which is today worth training, drills for officers, judges and policemen,” he added. talking $500 million has the potential to become $1 trillion in the coming about the need to create human resource in field of cyber knowledge, 4-5 years as digital highway of India is growing very fast. n

“Let me tell all mobile manufacturing units that your product must be securitycompliant, there shall be no compromise on that”

22 | october 2017

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Testing mandatory for telecom equipment from October 2018 A ll telecom equipment used by operators will have to undergo mandatory testing and get certified by authorised agencies as per specified norms from october 1, 2018. According to a Dot notification, “Any telegraph used or capable of being used with any telegraph established, maintained or worked under the licence granted by the central government... shall have to undergo prior mandatory testing and certification in respect of parameters as determined by the telegraph authority from time to time. telecom networks in the country are governed under Indian telegraph Act. the act defines telegraph as any appliance, instrument, material etc capable of use for transmission or reception of signals, writing, images and sounds or intelligence of any nature by wire, visual or radiowaves. “these rules may be called the Indian telegraph (Amendment) rules, 2017...they shall come into force on october 1, 2018,” the notification said. the order mandates equipment makers to get their products tested and certified from the agency or body authorised by the Dot before selling or importing them in India. “the fee charged for testing carried out by the telegraph authority from the person who offers the telegraph for testing shall not exceed rs 50 lakh as specified by the notification,” the order

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said. the notification bars telecom operators from using untested and uncertified equipment. the order exempts equipment imported for the purpose of research and development, sample for the test and certification or demonstration in the country. It also exempts equipment that personally accompanied on inward foreign travel to India for personal use in the country and are not prohibited under domestic laws. n

Over 25% mobile numbers linked to Aadhaar so far E ven as the government pushes ahead with plans to link all mobile numbers with the unique identification number by next February, over a quarter of the SIM cards in the country have been linked to Aadhaar. According to data from the Unique Identification Authority of India provided to et, there was an estimated 128 crore mobile phone connections in the country as of July and 33.8 crore SIM cards have either been issued or linked by telecom operators using Aadhaar e-KYc – meaning a customer’s fingerprint was taken to authenticate identity. this

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translates to 25% of mobile phone customers in India complying so far. As of July, 7.55 crore of the 35.01 crore subscribers of bharti Airtel, the country’s biggest telecom operator, had got their Aadhaar linked to their SIMs, data from UIDAI showed. the numbers for Idea cellular stand at 7.99 crore out of 26.08 crore connections and for Vodafone India, there were 4.5 crore of 25.9 crore subscribers. reliance Jio Infocomm, which started services a year ago and issued new connections through Aadhaar e-KYc, has 10.78 crore of 12.32 crore connections linked. For Aircel, the figure was 1.16 crore of 9.43 crore users. Aadhaar mobile linkage is being done as per orders of the Supreme court passed in February this year in the Lokniti Foundation case. All SIM cards have to be verified with Aadhaar within a year from the date of judgement so criminals, fraudsters and terrorists cannot use the issued SIMs. the Department of telecommunications approved Aadhaar e-KYc for new SIM cards in August 2016 to help customers get them activated within a few minutes instead of one or two days through normal documents. the Unique Identification Authority of India said sharing one’s fingerprint with the telecom operator will not compromise an individual’s privacy. n

october 2017 | 23

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bignews

Google joins mobile payments I nternet major Google has forayed into the payment space in India with the launch of a payment solution, called ‘tez’. Google released the app on the Android as well as the Apple App store. the app allows users to do financial transactions like sending money, receiving payments directly into their bank accounts and paying bills. the users can link the app to their bank accounts and the platform is built on the government’s Unified Payment Interface (UPI). Union Finance Minister Arun Jaitley formally launched the app in the National capital. caesar Sengupta, VP, Next billion Users, Google, said that tez is Google’s made for India payment product and payments will be an area where India will leapfrog the West. tez will be available in seven Indian languages including bengali and Marathi. Google has partnered with four banks -- Axis bank, HDFc bank, IcIcI bank and State bank of India (SbI). Google has launched a feature called cash Mode where one can pay without sharing bank details or phone number. the technology called audio Qr code works like Near Field communication and uses ultrasound wave to connect two phones through the phone’s microphone and speaker. Digital payments have got a huge push post the government’s demonitisation exercise in November last year and according to government estimates digital economy has the potential to go up to

$1 trillion in the next few years. over the last one year, the payment space in India has become very exciting with several large players, including truecaller, Samsung, Amazon, Flipkart and Uber foraying into it. Apple is also said to be working on a payments solution for India. n

Skipping unsolicited calls can save India $414 million every year T he mobile users in India can save approximately 63 million hours a year by ignoring spam calls -- assuming the average length of a spam call as 30 seconds, an analysis by online phonebook company truecaller finds out. While putting together the list of top 20 spam-plagued countries, India ranked number one globally in a 2017 survey. “India slides in first with the average truecaller user

24 | october 2017

receiving 22.6 spam calls per month. tying in for second place is the United States and brazil with an estimated 20.7 calls per user each month,” the report said. While time is money, it was found if one were to convert the time saved from blocking spam calls into productivity gains, Indian economy will have a projected annual gain of $414 million, the analysis estimates. According to tarun Pathak, associate director at counterpoint research, “In the digital age, it’s easy to access contact details of individuals online. Users give permission to third party apps to access basic details making it easy for spammers to get hold of large databases of contacts.” the explosive growth of smartphone and feature phones in India only means that the spam call base would increase in the future. the Sweden-based company recently introduced caller ID and payment services to feature phones in India. India’s spam call issue lies with operators and financial services many of whom are seeking to provide special offers for free data, or unlimited calls, the report said. In sharp contrast, spam calls in the US are dominated by nuisance and scam calls. “Financial services and debt collectors are a big category that is spamming US users,” the report said. n

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Reliance Jio effect: Rise in sales of dual SIM phones M arket research agency Velocity Mr released their latest study conducted among mobile users in the country recently. one of the trends that the study discovered was that two thirds of the respondents had purchased a dual SIM phone to take advantage of the reliance offer in the past year. the study was conducted among over 2000 respondents to understand user sentiment and their views about reliance Jio and other players in this volatile market segment. the study was conducted across the cities of Delhi, Mumbai, bangalore, Kolkata, Hyderabad, Pune, Ahmadabad and Kochi through an online Panel Poll of respondents in the age group of 18 to 45 with a male to female ratio of 70:30. Jio’s free offer stayed for a year before they announced their monthly plans. this would have definitely helped drive sales of dual SIM handsets. two-thirds of the people had purchased a dual SIM phone after getting a free offer from reliance Jio, while half of the people are using mobile network service of Jio followed by Airtel, Vodafone and Idea. Majority of the Jio consumers are still using prepaid connection as opposed to established brands which have almost a quarter of the customers subscribing to their postpaid plans. Almost all of them have bought a new SIM card from Jio, and friends have

subscribed to free offer from Jio last year followed by siblings. With regards to the Jio 4G handset, almost all of respondents are aware of the rs 1500 Jio 4G VoLte phone offer. 75 per cent of the people will consider purchasing the Jio 4G feature phone, while three-fifths of the people are willing to consider rs 309 per month plan followed by rs 153 per month plan. n

Airtel finally launches VoLTE services in India T o counter reliance Jio’s monopoly in the 4G VoLte segment in India, Airtel, the country’s largest telecom operator, has finally launched its much awaited Voice over Lte (VoLte) services in Mumbai. the company plans to roll out VoLte across the country over the next few months. customers can call any mobile, landline network using Airtel VoLte. there will be no additional data charges for VoLte and calls will be billed as per existing plan or packs benefits. What truly differentiates Airtel VoLte is the seamless connectivity enabled by Airtel’s wide 4G network coverage. even in the case of non-availability of 4G, Airtel VoLte calls will

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automatically fall back on 3G/2G network to ensure that customers continue to stay connected at all times. Airtel VoLte will also allow customers to continue with their data sessions at 4G speeds while the call is in progress. Abhay Savargaonkar, Director – Networks, bharti Airtel, said, “this is a significant milestone in Airtel’s network transformation journey under Project Leap. Airtel has built a world-class 4G network across India and with the VoLte compatible device ecosystem beginning to mature, we believe it’s the right time to enable VoLte calling as part of our service portfolio. over the next few months, we will rapidly accelerate the deployment of VoLte to cover all key geographies to bring HD quality calling to our customers. We keenly look forward to our device partners enabling Airtel VoLte on their smartphones.” Airtel has also deployed 4G Advanced carrier Aggregation technology in Mumbai that enables data speeds of up to 135 Mbps by combining spectrum capacities in 2300 Mhz (tD Lte) and 1800 Mhz (FD Lte). n

october 2017 | 25

What’s Up

bignews

Xiaomi brings fitness band in partnership with Hrithik Roshan I

n a bid to replicate its success in the wearables segment too, chinese smartphone maker Xiaomi has partnered HrX, the active lifestyle brand co-owned by bollywood actor Hrithik roshan, to launch a new edition of its Mi fitness band. Priced at rs 1,299, the Mi band - HrX edition are available on Mi.com and Mi Home stores and also across Flipkart, Amazon, and Myntra. Xiaomi Vice President and India Managing Director Manu Jain said, “Indians are becoming more fitness conscious and this category is at an extremely dynamic stage. the Mi band is a great fit in the category as reflected by the great response received for the Mi band 2.” this is the first time Xiaomi launched a product line on a celebrity globally. “When we met Hrithik few months back, he had showed great interest in fitness products and gave a lot of inputs. Xiaomi and HrX have lot of commonalities as brands, the most important being making products and technology affordable,” said Jain. Mi band - HrX edition will have a battery life of over 23 days on a single charge, oLeD display and can monitor steps, calories burnt and sleep patterns. It supports display notifications for incoming calls or text messages as well. However, the new edition does not have a heart rate monitor that the Mi band 2 featured. Quoting market tracker IDc’s data, Xiaomi said 3.5 million units

of Mi band 2 were sold in the April-June 2017 quarter. Xiaomi was the numero uno wearable vendor with market share of 13.4 per cent in the said quarter. In the Indian market, Xiaomi had a 10.1 per cent share of the wearable market in the January-March quarter of 2017, ranking number two after GoQii. Shipment details of the second quarter for India market are yet to be announced. n

5G India Forum launched I n order to boost the local ecosystem towards the implementation of 5G technology in India, the cellular operators Association of India has officially launched the ‘5G India Forum’. the forum aims to bring together the different voices of the Indian telecommunications, mobility and connectivity eco-system, in order to become the leading force in the development of next generation communications. rajan S Mathews, Director General, coAI, said, “Adoption of 5G will require substantial investment in

26 | october 2017

more downstream innovation than previous generations of communications systems. New business ecosystems are expected to emerge in which multiple players will meet, compete, collaborate and work together, at the same time. the 5G India Forum will serve as a strategic national initiative which will address key concerns of all stakeholders, seek inputs from private, public, small and large companies, to meet the challenge of making 5G a reality in India, at globally competitive timelines synergising with the world.” the 5G India Forum will contribute to national policy on 5G along with Department of telecommunication (Dot) and build consensus amongst all the entities involved, including private and government. the first priority will be to prepare a vision and a roadmap for the way forward. the forum will also help identify vertical application domains, and use cases which would benefit from 5G and associated challenges as well as the societal, economic, environmental, business and technological benefits obtainable by an early adoption of 5G. the forum will prepare input documents as well as a platform for facilitating continuous dialogue on key issues such as standardisation, technology development, spectrum availability, deployment scenarios and international engagements. the 5G is no longer a choice, it is an imperative for the future and India of tomorrow, especially when it comes to Internet of things (Iot), M2M, connected homes, devices and a connected ecosystem. n

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Govt plans WiFi for all panchayats by March 2018 I n an attempt to cover nearly 5.5 lakh villages with WiFi facility by March 2019, the government is giving shape to an ambitious plan estimated to be around rs 3,700 crore. the government expects to start broadband services with about 1,000 megabit per second (1 gbps) across 1 lakh gram panchayats by the end of this year. earlier, the plan was to provide 100 megabit per second connectivity to village panchayats, but under the new bharatNet, the broadband speed has been enhanced 10 times to 1 gigabit per second at every panchayat level. “1 lakh wifi will be used under bharatNet service. the other 1.5 lakh need not be on bharatNet from Day 1. once we complete bharatNet, we will integrate all wifi backward to the bharatNet,” telecom Secretary Aruna Sundararajan said recently. At download speed of 1 gbps, a user can theoretically download a video equivalent to the size of a general bollywood movie in about 2 seconds. Under the new telecom policy, the government will focus on linking some 40,000 villages and increase availability of regular Internet access facility to 70 crore people, from 30 crore, by 2022.

the telecom secretary termed bharatNet as “extremely crucial” for meeting new goal of the government -- Internet services for all. Data shared by telecom Minister Manoj Sinha showed that Internet service has started in 33,430 gram panchayats as of September 6. As of July 2017, 2,21,925 kilometres of optical fibre cable (oFc), covering 1,00,299 gram panchayats, were laid and 25,426 GPs provided with broadband connectivity. the government, Sundararajan said, has already completed optical fibre rollout in 1 lakh GPs and is installing electronic equipment for commissioning of broadband services. the government has set a target to complete bharatNet project by March 2019. n

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Mobile subscriber base at 948.54 million as of August I ndia’s private telecom service providers had a total of 948.54 million subscribers at the end of August 2017, said the cellular operators Association of India. the numbers include those of the new entrant reliance Jio at the end of July 2017 (As per trAI data). the apex industry association representing leading telecom, Internet, technology and Digital Services companies in the country, said that amongst the companies bharti Airtel continued to hold the top position, with 29.63% market share, closely followed by Vodafone India, which reported 208.14 million, while Idea cellular ended August with 191.06 million subscribers. the report, which also provides mobile subscriber numbers across the individual circles, showed that UP (east) circle remained at the

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top with a total of 84.07 million subscribers, while Kerala reported the maximum subscriber additions, amongst the circles, ending the month at 0.17 million subscribers. Airtel remains the market leader in 13 circles, followed by Vodafone in five and Idea in three, the data showed. rajan S Mathews, Director General, coAI, said, “the telecom industry is contributing significantly to the Indian economy. the industry has ensured that Government’s Digital India programme reaches the farthest corners of the country and everyone reaps the benefit of new communication technologies. We envision an empowered society where every individual participates in the economic growth of the country.” Mobile connectivity and data services have played a pivotal role in bridging the digital divide and moving India towards a truly equitable and democratic nation. the telecom industry, therefore, deserves urgent relief and an immediate intervention to encourage policy and regulatory stability, and facilitate growth, innovation and investment. the industry remains committed towards working for a fully connected and digitally empowered India and furthering the PM’s vision. We remain hopeful for some serious and sustainable relief from IMG, added Mathews. n

october 2017 | 27

What’s Up

bignews Beware: A malware stealing money through mobile phones detected in India

new malware Xafecopy trojan has been detected in India which steals money through victims’ mobile phones, cyber security firm Kaspersky said in a report. Around 40 per cent of target of the malware has been detected in India. “Kaspersky Lab experts have uncovered a mobile malware targeting the WAP billing payment method, stealing money through victims’ mobile accounts without

their knowledge,” the report said. Xafecopy trojan is disguised as useful apps like batteryMaster, and operates normally. the trojan secretly loads malicious code onto the device. once the app is activated, the Xafecopy malware clicks on web pages with Wireless Application Protocol (WAP) billing - a form of mobile payment that charges costs directly to the user’s mobile phone bill. After this the malware silently subscribes the phone to a number of services, the report said. the process also does not require user to register a debit or credit card or set up a user-name and password. the malware uses technology to bypass ‘captcha’ systems designed to protect users by confirming the action is being performed by a human. In the captcha system, websites show a set of some letter or numbers which are required to be manually filled by the user. Xafecopy hit more than 4,800 users in 47 countries within the space of a month, with 37.5 per cent of the attacks detected and blocked by Kaspersky Lab products targeting India, followed by russia, turkey and Mexico. experts at Kaspersky Lab have found traces showing that cyber criminals gang promulgating other trojans are sharing malware code among themselves. Kaspersky Lab, Managing Director- South Asia, Altaf Halde said that Android users need to be extremely cautious in how they download apps. n

Selfies can help spot early signs of pancreatic cancer

n a big breakthrough, scientists at the University of Washington have developed an app that could allow people to easily screen for pancreatic cancer simply by snapping a smartphone selfie. the app named ‘biliScreen’ uses a smartphone camera, computer vision algorithms and machine learning tools to detect increased bilirubin levels in a person’s sclera, or the white part of the eye. one of the earliest symptoms of pancreatic cancer, as well as other diseases, is jaundice, a yellow discoloration of the skin and eyes caused by a buildup of bilirubin in the blood. In adults, the whites of the eyes are more sensitive than skin to changes in bilirubin levels, which can be an early warning sign for pancreatic cancer or hepatitis. the ability to detect signs of jaundice when bilirubin levels are minimally elevated could enable an entirely new screening programme for at-risk individuals. According to lead author Alex Marikakis, “the problem with pancreatic cancer is that by the time you’re symptomatic, it’s frequently too late.” In a statement released by the university, Mariakakis said, “the hope is that if people can do this simple test once a month -- in the privacy of their own homes -- some might catch the disease early enough to undergo treatment that could save their lives.” In an initial clinical study of 70 people, the app -- used in conjunction with a 3D printed box that controls the eye’s exposure to light -- correctly identified cases of concern 89.7 per

28 | october 2017

cent of the time, compared to the blood test currently used. biliScreen is designed to be an easy-to-use, non-invasive tool that could help determine whether someone ought to consult a doctor for further testing. n

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‘BlueBorne’ malware spreads, 5bn Bluetooth devices at risk I nternet security firm Armis Labs have found “blueborne”, a new malware that targets devices via bluetooth and over five billion such devices globally are at risk. “blueborne” allows attackers to take control of devices, access corporate data and networks, penetrate secure “air-gapped” networks, and spread malware laterally to adjacent devices, the researchers at the Armis noted. “bluetooth attacks such as a recent set of attack vectors ‘blueborne’ depend on the availability of the bluetooth device as well as close physical proximity,” said reports quoting Vitaly Kamluk, Senior Antivirus expert, Kaspersky Lab. the new vector spreads through the air and is capable of causing eight related zero-day vulnerabilities, four of which are classified as critical. It poses threat to major mobile, desktop and Iot operating systems that includes Android, ioS, Windows and Linux and the devices using them. “regardless of the security features on your device, the only way to completely prevent attackers from exploiting your device is to power off your device’s bluetooth function when you’re not using it. Not putting it into an invisible or undetectable mode,” Kamluk was quoted as saying. According to reports, Apple’s ioS hasn’t been affected by “blueborne’s” flaws since the 2016 ioS 10 release and Microsoft patched the bugs in Windows in July. Meanwhile, Google

is working on releasing a patch but this can take significant time. blueborne is particularly dangerous because it doesn’t require a UrL link to open, or a file to download, or for the device to even be on the Internet to be infected by malware. It spreads locally via bluetooth, and the hacker does not need to pair with the device to infect it. n

East Sun Electronics India eyes strong growth E ast Sun electronics India, a joint venture between Shenzhen east Sun electronics co. Ltd (china) and the Pune based bora Group (India), is expecting strong growth on the basis of rising demand for its mobile chargers. the JV had entered into business

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in May 2016 and currently sales 7-8 lakh chargers per month. the company has a state-ofthe-art manufacturing facility spread over 55,000 sq feet with a production capacity of 30 million chargers at chakan, Pune – one of the leading industrial regions in India. backed by research and development team in china for all designs and development, it is hoping to become the top three charger supplier in India soon and double up its supply orders, according to Prashant bora, ceo of the company. It is also in advanced talk with leading brands to become their preferred oeM supplier. n team@mymobile.co.in

october 2017 | 29

First Look

justin Xiaomi Mi A1 More bang for bucks

utting all the rumours and speculations to rest, Xiaomi recently

sensors, coming with various camera features such as beautify

launched the Mi A1 at an event in India. the smartphone has

3.0, Smart beauty, Portrait mode to create the bokeh effect for

been launched as part of the company’s Global event, and has its

DSLr-like pictures and 2x optical zoom. there is a 5-megapixel

main highlight in the form of dual cameras at the back, for the

front-facing camera.

claimed ‘picture perfect photography’. the dual camera module comprises two 12-megapixel camera

Another attraction is that the Mi A1 (furthering Google’s Android one experience) has been launched in collaboration with Google. the collaboration has led to the birth of Mi A1, Xiaomi’s first smartphone to come with stock Android. the smartphone runs the latest Android Nougat and will get upgraded to the Android 8.0 oreo by the end of 2017. It also comes with the support of Google Assistant and other Google apps. In terms of the hardware specs, the Mi A1 spans 5.5-inch and comes with full HD resolution, protected by corning Gorilla Glass. the smartphone is powered by an octa-core Qualcomm Snapdragon 625 mobile platform. the smartphone is backed by a 3080mAh battery. the Mi A1 is equipped with 4Gb of rAM and 64Gb of internal storage. the device is accompanied by a rearmounted fingerprint sensor and 10V smart power amplifier for enhanced audio performance. Additionally, the Mi A1 comes with dual graphite sheet for easy heat dissipation. It comes with USb type-c port. the Xiaomi Mi A1 comes with a price tag of rs 14,999 and is available via Mi.com, Flipkart and Mi Home Stores. the full metal body Mi A1 comes in black, Gold and rose Gold colour variants. n

30 | october 2017

MYMOBILE

Nubia M2 Play A camera-centric device

teâ&#x20AC;&#x2122;s sub-brand Nubia has rolled out a new budget smartphone, dubbed the M2 Play in its M series in India.

the smartphone was initially announced in china in June

this year. the smartphone is a camera-focused one housing a 13megapixel primary snapper with Sony cMoS, hybrid focus

at the front. the Nubia M2 Play is available for rs 8,999 in a single black colour, exclusively on Amazon India. n

First Look

justin

and LeD flash, with the front facing camera rated at 5-megapixel featuring 84-degree wide-angle lens. It comes with various camera features such as clone camera 2.0, Macro camera 2.0, DNG camera 2.0, beauty mode and HDr 4.0. In terms of the technical specifications, the Nubia M2 Play sports a 5.5-inch HD display with a layer of 2.5D curved glass, and is powered by 64-bit octa-core Qualcomm Snapdragon 435 chipset with Adreno 505 GPU. the device has 3Gb of rAM and 32Gb of onboard storage which can be further extended to up to 128Gb with the use of a memory card. the smartphone is backed by a 3000mAh battery and runs Android 7.1.1 Nougat with Nubia UI 5.0 on top. the Nubia M2 Play comes with dual SIM card slots, and has various connectivity options such as 4G Lte, Wi-Fi 802.11 ac, bluetooth v4.1 Le, GPS, and GLoNASS. the smartphone is also accompanied by a fingerprint scanner, embedded in the home button

www.mymobileindia.com

october 2017 | 31

First Look

justin

Lenovo K8, K8 Plus The one you can afford easily

fter recently unveiling the K8 Note, chinese tech giant Lenovo

has come up with the K8 Plus and the K8 smartphones in

India. Starting with the K8 Plus, the smartphone sports a 5.2-inch full HD display protected by corning Gorilla Glass and is powered by octa-core Mediatek Helio P25 processor, coupled with 3Gb of rAM. the device comes with 32Gb of inbuilt storage which supports expandability via memory card up to 128Gb. A 4Gb rAM variant for the K8 Plus will be made available by the company during Diwali.

the smartphone, much like the K8 Note houses 13-megapixel and 5-megapixel dual cameras at the back, while the front facing shooter stands at 8-megapixel with Party Flash. the device has a huge 4000mAh battery capacity and runs Android 7.1.1 Nougat. It also comes with a rear-mounted fingerprint scanner. It comes with Dolby Atmos audio system for enhanced audio experience. the Lenovo K8, on the other hand, has most of the K8 Plusâ&#x20AC;&#x2122;s specs, except for the Mediatek Helio P20 processor and a single 13-megapixel rear and 8-megapixel front cameras the K8 comes with. the Lenovo K8 Plus comes in Venom black and Fine Gold colour options. While price and availability details for the Lenovo K8 are still not known, the Lenovo K8 Plus is priced at rs 10,999 and is available exclusively on Flipkart. n

32 | october 2017

MYMOBILE

10.or E A good entry-level phone

new entrant in the Indian smartphone market, 10.or (tenor)

primary shooter with cMoS sensor, LeD flash and PDAF, while

has launched its first smartphone, dubbed the 10.or e in

the front-facing camera is rated at 5-megapixel. the device is

India. the budget smartphone will be available exclusively via

backed by a huge 4000mAh battery and runs Android 7.1.2

Amazon India.

Nougat, which the company claims will soon be upgraded to the

Speaking of the technical specifications, the 10.or e comes

latest Android 8.0 oreo.

with a 5.5-inch full HD display and is powered by Qualcomm

the 10.or e is also accompanied by a fingerprint scanner at

Snapdragon 430 processor. the smartphone comes in two rAM/

the back which is expected to unlock the device in just 0.2

roM configurations- 2Gb of rAM/16Gb of internal storage and

seconds. the 10.or e also comes equipped with various Amazon

3Gb of rAM/32Gb roM, both the options coming with the

apps.

option to expand up to 128Gb with the use of a microSD card.

the 10.or e comes in Aim Gold and beyond black colour

on the camera front, the 10.or e houses a 13-megapixel

options, and costs rs 7,999 (2Gb rAM/16Gb roM) and rs

First Look

justin

8,999 (3Gb rAM/32Gb roM). n

www.mymobileindia.com

october 2017 | 33

First Look

justin

Panasonic P9 Made for smooth multitasking experience

xpanding its P series portfolio,

Panasonic has added another

smartphone to the P series family, the all new P9. the smartphone comes with 12.7cm (5) HD with Asahi IPS display, the tough screen glass that gives long-life and unbeatable display durability and protects it from unwanted scratches. Panasonic P9 is packed with Quick Switching that enables you to shuffle between the most recently used apps and Quick reply that brings the ability to reply to a message directly from its notification without opening the app fully. the phone is powered by 1.1 GHz quad-core processor and 1Gb rAM, which allows the user to use multiple apps and games without any lag. on the software front, the smartphone runs on the latest Android Nougat 7.0, providing a better user experience. there is 16Gb of inbuilt storage but users can store all their data, music, photographs with expandable storage up to 32 Gb thereby eliminating the need for deleting any data when storage reaches its full capacity. Panasonic P9 comes with 8MP F2.0 rear camera and 5MP F2.4 front camera for those brilliant eye catching pictures and selfies, so that the best of you goes on social media. the phone weighs just 144 gm with battery and holds a powerful battery capacity of 2210mAh, making the user worry free when on the go. Priced at rs 6,290, the all new P9 provides a smooth multi-tasking experience.n

34 | october 2017

MYMOBILE

First Look

justin iVOOMi Me3, Me3s The shatterproof smartphone

hinese smartphone brand iVooMi recently launched two new budget smartphones, known as the Me3 and

the Me3s at an event in India. both the Me3 and the Me3s come with a 5.2-inch HD IPS 2.5D curved glass display, with the display being shatter-proof. the smartphones are powered by 64-bit quad-core Mediatek processors, and are backed by 3000mAh batteries each with turbo battery power saver

featuring LeD flash. the Me3s on the other hand, features

mode and Fast charging 2.0 tech. the Me3 and he Me3s

a 13-megapixel primary shooter with LeD flash and an

run Android 7.0 Nougat out-of-the-box.

8-megapixel front snapper with, also with LeD flash. both

the Me3 is equipped with 2Gb of rAM and 16Gb of

the smartphones are accompanied by various camera

internal storage, while the Me3s comes with 3Gb of rAM

features such as HDr mode, beauty mode and

and 32Gb of roM, both the smartphones coming with the

autofocus.

option to expand up to 128Gb with the use of a memory card. In the camera department, the Me3 houses an 8-megapixel rear as well as front camera, both the cameras

www.mymobileindia.com

the iVooMi Me3 and the Me3s come in Midnight black, champagne Gold and teal blue colours. both the smartphones are available exclusively via Flipkart for rs 5,499 and rs 6,499, respectively. n

october 2017 | 35

First Look

justin Oppo A71 Inherits core Oppo photography technology

ppo has come up with a new mid-budget smartphone, known as the A71. the smartphone comes with a

metallic unibody design, and a 5.2-inch tFt HD resolution display (1280 x720 pixels). Dimensions of the oppo A71 are 148.1mm x 73.8mm x 7.6mm. the smartphone has a Mediatek Mt6750 octa-core processor clocked at 1.5GHz and coupled with 3Gb rAM. oppo is offering 16Gb storage on this phone, which is expandable to 256Gb on the camera front, oppo A71 gets a 13MP rear camera and the front camera is 5MP with Flash LeD. the phone comes with a 3000mAh battery and runs Android Nougat 7.1.2 with the companyâ&#x20AC;&#x2122;s own color oS 3.1 UI on top. oppoâ&#x20AC;&#x2122;s camera app also comes with beautify 4.0 feature on the front camera. the phone also supports fast charging. the UI offers features like split-screen, eye protection display etc as well. oppo A71 is a dual SIM (GSM and GSM) smartphone that accepts Nano-SIM and Nano-SIM. connectivity options include Wi-Fi, GPS, bluetooth, USb otG, 3G and 4G. Sensors on the phone include compass Magnetometer, Proximity sensor, Accelerometer and Ambient light sensor. the smartphone is priced at rs 12,990 and is available in Gold and black colour options on Flipkart, Amazon, Paytm and offline stores. n

36 | october 2017

MYMOBILE

HP Pro 8 ‘Made for India’ tablet

ewlett-Packard has launched a new tablet that would meet

the tablet is powered by a 6000mAh large battery and is

the requirements of central and state governments. Dubbed

backed by a quad core Mediatek 8735 chipset. With a 2Gb rAM,

Pro 8, the new HP tablet will administer the distribution of subsidy

the Pro 8 has a memory of 16Gb and can be expanded via microSD

via Aadhar authentication and also provide additional paybacks

card till 64Gb. It operates on Android Marshmallow operating

associated to government schemes.

system includes sensors like accelerometer, ambient light sensor,

With a resolution of 1280 x 800 pixels, the new HP Pro 8 tablet

gyroscope, and proximity sensor.

sports an 8-inch IPS display with a bright 500-nit and 10 point

the tablet is aimed at ensuring efficient delivery of subsidised

multi-touch option. For Aadhar-based verification, there’s a top-

food products under the Public Distribution System (PDS),

notch finger print and iris scanner is located and most importantly,

comprehensive monitoring of various healthcare initiatives and

the product has the potential to support 22 Indian vernacular

several other flagship programmes run by the central and state

languages. For further security, the tablet features thermal printer

governments.

and magnetic-stripe reader for financial transactions and bar code

First Look

justin

the product is available in India at a price of rs 19,374. n

scanner for inventory management.

www.mymobileindia.com

october 2017 | 37

First Look

justin NUU X5, M3, Q626 & Q500 Affordable product lineup

ong Kong and Miami-based handset maker NUU Mobile

camera. the smartphones pack Sony camera lens and have

recently marked its entry into India with the launch of

dual Lte SIM slots.

four VoLte-enabled smartphones ranging from rs 9,999 to rs 15,999. talking about the technical specifications, the newly

connectivity options on the board include Wi-Fi 802.11 b/g/n, bluetooth 4.0, microUSb 2.0, FM, GPS, among others.

launched devices – X5, M3, Q626 and Q500 – run on Android

NUU X5, the company’s flagship offering in the mid-range

7.0 Nougat and are powered by a 1.5GHz octa-core processor

category, features a zinc-aluminium alloy casing and features

Mediatek Mt6750t along with 3Gb of rAM and 32Gb of

a fingerprint sensor on the back. the second one, M3, is

internal memory, which is expandable up to 128Gb.

wrapped in a metal body for a smooth finish. NUU Q626, the

In the camera department, the X5 comes with 13MP rear

third device features a glass front and back for a premium

camera and 5MP selfie camera while the M3, Q626 and

look. the last one, Q500 is the cheapest of the lot and features

Q500 are equipped with 8MP rear camera and 5MP selfie

a metal body. these smartphones are available offline in different colour options, including Sapphire blue, Jet black, Matte black and Silver. n

38 | october 2017

MYMOBILE

First Look

justin

Spice V801 Stylishly designed budget smartphone

pice Devices, a sub-brand of transsion Holdings, recently

equipped with an 8-megapixel auto focus rear and front

introduced Spice V801 in India. the aesthetically designed

camera with flash, the Spice V 801 enables users to effortlessly

and powerful V801 is the flagship product which will represent

take beautiful panoramic, wide angle view images. Additionally,

the brand in sub 8K category.

with advanced image processing 8MP camera, an f/2.0 aperture,

the phone is packed in an 8.3 mm sleek design. Spice V801 is backed by a powerful 3Gb rAM and 16Gb internal memory

the Spice V801 provides great selfie moments to users with premium features like beauty Mode, Facemask etc.

expandable up to 32Gb. Powered by 1.25Ghz quad-core

the V801 further comes equipped with fingerprint sensor

Mediatek processor and Mali t720 GPU and Android 7.0

technology that provides user with secure, smooth, accessible

operating system, the Spice V801 offers a swift, sassy and

and effortless functionality while navigating through the

fluidic experience to its users with multitasking between

device.

applications. the dual SIM smartphone is backed by a 2700mAh

the smartphone is priced at rs 7,999. As a part of Spiceâ&#x20AC;&#x2122;s

Li-Polymer battery which provides uninterrupted usage and

unique service proposition, the newly launched V801 is under

standby of up to 270 hours.

1-year replacement warranty. n

www.mymobileindia.com

october 2017 | 39

First Look

justin InFocus Snap 4, Turbo 5 Plus Camera-focused smartphones

S-based InFocus has launched two new budget smartphones,

back, rated at 13-megapixel and 5-megapixel, respectively with

dubbed the Snap 4 and the turbo 5 Plus for the Indian market.

autofocus, dual LeD flash, with a 5-megapixel front camera. the

both the smartphones have the camera departments as their

device comes with a 5.5-inch In-cell IPS 2.5D curved glass display

highlights.

and is powered by the same processor as the Snap 4. It is equipped

Starting with the Snap 4, the smartphone is touted to be Indiaâ&#x20AC;&#x2122;s first handset to come with four cameras. the device houses dual

with 3Gb of rAM and 32Gb of internal storage, expandable up to 64Gb with the use of a memory card.

cameras, rated at 13-megapixel and 8-megapixel, respectively,

the turbo 5 Plus sources power from a huge 4850mAh battery

while on the back too, there is a dual camera setup with both the

and runs Android 7.0 Nougat. there is also a fingerprint sensor at

camera sensors standing at 8-megapixel. the smartphone supports

the front.

camera features such as autofocus, LeD flash on the back and Digital Zoom. In terms of the technical specs, the Snap 4 sports a 5.2-inch

the InFocus Snap 4 and the turbo 5 Plus are priced at rs 11,999 and rs 8,999, respectively and are available exclusively on Amazon India. n

on-cell IPS 2.5D curbed glass display and is powered by Mediatek Mt6750 processor. It comes with 4Gb of rAM and 64Gb of inbuilt storage which can be further expanded up to 128Gb via a memory card. It is backed by a 3000mAh battery and runs Android 7.0 Nougat. the smartphone is also accompanied by a fingerprint scanner. coming to the turbo 5 Plus, the device features dual cameras at the

40 | october 2017

MYMOBILE

YU Yureka 2 An all-rounder smartphone

icromax subsidiary YU televentures has launched

a new smartphone, dubbed the Yureka 2 in India.

the smartphone sports a 5.5-inch Full HD display with a resolution of 1920 x 1080 pixels. there is a 2.5D glass

coating on front. It sports a metal unibody design.

First Look

justin

In terms of the technical specifications, Yu Yureka 2 is powered by an octa-core Qualcomm Snapdragon 625 processor with 4Gb rAM and 64Gb internal storage. It supports fingerprint scanner as well. the smartphone is backed by a 3930mAh battery, and supports Qualcommâ&#x20AC;&#x2122;s 3.0 quick charge technology. It runs Android Marsmallow. In the camera department, Yu Yureka 2 features a 16MP rear camera and an 8MP front shooter. Features include night mode, beauty mode, multi shots, and auto focus. on the connectivity front, the dual SIM smartphone features Wi-Fi, bluetooth, GPS/ A-GPS, 3.5mm headphone jack, and micro USb. the device comes bundled with fast charger that supports Quick charge 3.0 technology. the Yureka 2 follows Yu Yureka black smartphone which was launched by the company in June. Priced at rs 11,999, the device is exclusively available on Flipkart.n

www.mymobileindia.com

october 2017 | 41

First Look

justin Kult Gladiator Building a cult of its own

omestic mobile brand Kult has launched a new 4Genabled smartphone, dubbed the Gladiator that

appears at a price of rs 6,999 and is available exclusively on Amazon.in. Kult Gladiator comes with a screen size of 5.5-inch oN-ceLL HD IPS display supported with a 2.5D curved glass, offering consumers a rich viewing experience. It is powered by a 4000mAh battery. the smartphone has 3Gb rAM and in-built 32Gb roM with an expandable memory of additional 32Gb (supports 3 Slots: 2 SIM slots + 1 Micro SD slot), that ensures that users have their world in the palm of their hands. the premium and sleek design finish further add elegance to this device. the fingerprint

sensor

has

multipurpose usage- It can unlock the device and can also unlock and open selected applications, answer calls, play and pause music and movies, turn off the alarm and also scroll the home page. the 1.25GHz, 64bit quad core Mediatek processor with ArM Mali 650 MHz GPU ensures smooth performance while playing high-end games or watching videos or multitasking. Kult Gladiator sports a stunning 13MP rear AF camera with LeD flash to capture moments and 8MP selfie camera with LeD selfie flash, which enables users to take better, sharper and smarter pictures. the camera comes equipped with beauty and other performance enhancing features. Kult Gladiator comes with a pre-installed Amazon app, Amazon Prime Videos, opera mini, Go2pay to recharge/Pay mobile bill. n

42 | october 2017

MYMOBILE

First Look

justin Asus ZenFone 4 Selfie Series Selfie siblings on the block

aiwanese smartphone maker Asus has launched its ZenFone 4

Asus ZenFone 4 Selfie ZD553KL: the smartphone sports 5.5-inch

Selfie series in India. the series includes ZenFone 4 Selfie

HD display. It runs on Android Nougat-based ZenUI and is powered

(dual-camera version), ZenFone 4 Selfie (single rear camera) and

by Qualcomm Snapdragon 430 octa-core processor coupled with

ZenFone 4 Selfie Pro. the smartphones are priced at rs 14,999,

4Gb of rAM. It comes with 64Gb of built-in storage and supports

rs 9,999 and rs 23,999 respectively. the ZenFone 4 Selfie

expandable storage up to 2tb via microSD. the smartphone also

smartphones are exclusively available on Flipkart.

sports dual cameras on the front. It has a 20-megapixel sensor with

Asus ZenFone 4 Selfie Pro ZD552KL: the smartphone comes with

f/2.0 aperture and softlight LeD flash and another 8-megapixel

a 5.5-inch full HD AMoLeD display. It runs on Android Nougat-

wide-angle sensor. It has a 16-megapixel rear facing camera with

based ZenUI and is powered by Qualcomm Snapdragon 625 octa-

LeD flash and phase detection auto-focus.

core processor coupled with 4Gb of rAM. It boasts of 64Gb of

ASUS ZenFone 4 Selfie ZB553KL: the Zb553KL variant comes

built-in storage and supports expandable storage up to 2tb via

with a 5.5-inch HD display. It runs on Android Nougat-based ZenUI

microSD. the ZenFone 4 Selfie Pro has two cameras on the front

and is powered by Qualcomm Snapdragon 430 octa-core processor

for selfies. the set-up consists of 24-megapixel sensor and

coupled with 3Gb of rAM. the smartphone comes with 32Gb of

5-megapixel wide-angle front-facing camera. on the back, the

built-in storage and supports expandable storage up to 2tb via

smartphone has 16-megapixel camera with Sony image sensor. the

microSD. It has a 13-megapixel front facing camera with f/2.0

rear camera is capable of shooting 4K videos at 30fps .

aperture and 13-megapixel rear camera with f/2.0 aperture. n

www.mymobileindia.com

october 2017 | 43

First FirstLook Look

justin

Panasonic Eluga Ray 500, Eluga Ray 700 Power-packed camera phones

dvancing in the world of imaging, Panasonic India has launched two camera specific smartphones â&#x20AC;&#x201C; eluga ray 500 and eluga

ray 700. Eluga Ray 500: the companyâ&#x20AC;&#x2122;s first dual camera phone (13MP and 8MP rear camera) eluga ray 500 features a 5-inch HD IPS display with a sleek 2.5D curved design. It is powered by 1.25 GHz quad core processor and a 3Gb rAM for a seamless performance. It is a real powerhouse with 4000mAh battery ensuring longer operations without any worry of frequent charging. Eluga Ray 700: the stylish eluga ray 700 has 5.5 inch FHD IPS 2.5D curved display which ensures crystal clear clarity and an enhanced output. the display protection of corning Gorilla Glass 3 protects the phone screen from damages. the eluga ray 700 lets

the user see the world in all its glory with the 13MP Sony IMX 258 rear camera lens with Phase Detection Auto focus (PDAF) and capture beautiful and stunning selfies even in low light with the 13MP front camera with flash. the eluga ray 700 is packed with 5000mAh Li-Po gigantic battery with quick charging time, which ensures longer usage without a charge. Powered by a 1.3 GHz octa core processor and 3Gb rAM, this masterpiece ensures quick access to internet and smartphone operations anywhere, anytime. the intelligent Front-Fingerprint scanner (FPS) present in both eluga ray 500 and eluga ray 700 secures all your information with encryption chip level security. Memory wise, both these devices are packed with 3Gb of rAM and 32Gb of internal memory which is also further expandable up to 128Gb via micro SD card slot. the smartphones run on Android 7.0 Nougat and provide connectivity options like 4G VoLte, Lte, 3G, Wi-Fi, bluetooth and GPS. the two power packed entrants in the eluga series are priced at rs 8,999 (eluga ray 500) and rs 9,999 (eluga ray 700) respectively. they are exclusively available on Flipkart. n

44 | october 2017

MYMOBILE

Nubia Z17 mini The limited edition variant

ubia has unveiled a new limited edition variant of the

based on Android 6.0 Marshmallow, running the companyâ&#x20AC;&#x2122;s

recently launched Z17 mini smartphone in India. the new

Nubia UI 4.0 oS. the device is topped with several connectivity

limited edition of the Z17 mini is priced at rs 21,499 and is

options such as Wi-Fi 802.11 b/g/n/ac, bluetooth v4.2, GPS,

available exclusively on Amazon India.

GLoNASS, and bDS. It is also accompanied by a rear-mounted

the new variant is the bumped up variant of the existing

First Look

justin

fingerprint sensor. n

Z17 mini, coming with Qualcomm Snapdragon 653 processor, increased 6Gb of rAM and 128Gb of internal storage. It is also available in a new Aurora blue colour option. other specs remain the same. the Nubia Z17 mini comes with a 5.2-inch full HD display with a layer of corning Gorilla Glass, and a pixel density of 424ppi. In the camera department, the Nubia Z17 mini houses 13-megapixel dual rear cameras with Sony IMX258 sensors, the companyâ&#x20AC;&#x2122;s NeoVision 6.0 tech, and an image sensor, while the front facing camera is rated at 16-megapixel featuring 5p lens and 80-degree wide angle lens. the smartphone is backed by a 2950mAh battery and is

www.mymobileindia.com

october 2017 | 45

First Look

justin Gionee X1 Truly transformative

n a bid to keep its grip tight in the budget smartphone market, Gionee launched its X1 handset in India recently. talking about the technical specs, the Gionee X1 runs

Android 7.0 Nougat out of the box with an overlaid Amigo 4.0 UI. It has a 5-inch HD (720x1280 pixels) display and is powered by a quad-core Mediatek Mt6737 processor, clubbed with 2Gb rAM. the phone is equipped with a finger print sensor and is backed by a 3000mAh battery. As far as storage is concerned, the X1 has a 16Gb inbuilt storage, which can be expanded using a microSD card (up to 256Gb). there is an 8MP rear camera along with dual-tone LeD flash. For selfie lovers, thereâ&#x20AC;&#x2122;s an 8MP camera on the front. on the connectivity front, the Gionee X1 supports 4G Lte networks, micro USb, Wi-Fi, bluetooth and 3.5mm headphone jack. the smartphone is priced at rs 8,999 and is up for grabs from select offline retailers. It is available in black and Gold colour options. the handset also comes with certain offers. on buying the Gionee X1, Airtel users will get up to 10Gb data per month for up to six recharges. buyers will also be receiving Paytm cashback vouchers, wherein they will get rs 250 cashback on purchase of rs 350 and above from Paytm mall. n team@mymobile.co.in

46 | october 2017

MYMOBILE

The smartphone revolution didnâ&#x20AC;&#x2122;t happen by accident. First, it took Qualcomm to create technology that enables your smartphone to do all those things you depend on every day. Like putting breaking news into the palm of your hand.

Limelight

lead story

Chinese Hello March Grows Stronger CHINESE OEMS LED BY HUAWEI ARE WRESTING MORE GROUNDS FROM RIVALS BUT ABSENCE OF STAR MODELS COULD BE THEIR UNDOING

By Shelley Vishwajeet

uawei surpassed Apple in

the chinese vendor, a hat-trick for Huawei

Discussing this key competitive

global smartphone sales

is on the cards. the continuing good show

development, counterpoint’s research

consistently for June and

by other chinese vendors such as oppo and

Director Peter richardson, notes, “this is a

July, according to the latest

Vivo too shows that chinese are in there

significant milestone for Huawei, the largest

research from counterpoint’s Market Pulse

for a long haul globally. In Q1 too, it were

chinese smartphone brand with a growing

for July 2017. of course, this was before

chinese makers only which had shown

global presence. It speaks volumes for this

the launch of Apple 8 but then the writing

double digit growth while old war horses

primarily network infrastructure vendor on

on the wall has been becoming clearer

such as Samsung and Apple had struggled

how far it has grown in the consumer mobile

and much to the discomfort of previous

with near flat growth, though they continue

handset space in the last three to

undisputed leaders like Samsung and

to be leaders by a fair margin in terms of

four years. the global scale

Apple. With August sales looking strong for

total shipment.

Huawei has been able to achieve can

Monthly Market Pulse: Global Smartphone Sales Share 0% Samsung

Apple

Huawei

30.0%

20.0%

10.0%

Jul-17

Jun-17

Apr-17

May-17

Mar-17

Jan-17

Feb-17

Dec-16

Oct-16

Nov-16

Sep-16

Jul-16

Aug-16

Jun-16

Apr-16

May-16

Mar-16

Jan-16

Feb-16

Dec-15

Oct-15

Nov-15

Sep-15

Jul-15

Aug-15

Jun-15

0.0%

Source : Counterpoint Research

50 | october 2017

MYMOBILE

be attributed to its consistent investment

notes, “the growth of chinese brands is

in r&D and manufacturing, coupled with

an important trend which no player in the

aggressive marketing and sales channel

mobile ecosystem can ignore. chinese

expansion.”

brands with their dominant position in

Mr richardson adds, “While this streak

key markets such as china, europe, Asia

could be temporary, considering the annual

and Latin America have restricted the

iPhone refresh is just around the corner, it

growth prospects for leading global brands

nevertheless underscores the rate at which

such as Samsung and Apple. chinese

Huawei has been growing. However, a weak

brands are growing swiftly thanks not only

presence in the South Asian, Indian and

to smartphone design, manufacturing

North American markets limits Huawei’s

capability and rich feature sets, but also

potential in the near-to mid-term to take a

by out-smarting and out-spending rivals

sustainable second place position behind

in sales channels, go-to-market and

Samsung. Huawei is over-dependent on

marketing promotion strategies.”

its home market china where it enjoys the

Mr Pathak adds, “Huawei, oppo, Vivo

leadership position and operator-centric

and Xiaomi have successfully gained

markets in europe, Latin America and

access to key supply chain partners,

Middle east.” Mr richardson’s statement

which has allowed them to launch designs

was made before Apple’s much awaited

with bezel-free, full displays, Augmented

anniversary launch of iPhone 8.

reality, in-house chipsets and advanced

talking about future prospects and other findings, counterpoint’s Associate Director tarun Pathak,

camera features, that have kept them

Limelight

lead story

“The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion” – Peter Richardson, research Director, counterpoint research toe-to-toe with rivals. chinese vendors have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.” However, there is a word of caution from counterpoint’s Senior Analyst Pavel Naiya. “While Huawei climbed to world’s second largest brand overall, it is surprising to see none of its models break into top ten rankings. this is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse

october 2017 | 51

www.mymobileindia.com

Limelight

lead story Market Pulse : July 2017 Global Smartphone Model Sales Market Share (0%) 4.0% 2.9%

2.1%

2.0%

1.8%

1.7%

1.6%

1.4% 1.2%

Apple iPhone7

Apple iPhone7 Plus

Oppo R11

Oppo A57

Samsung Galaxy S8

Xiaomi Redmi Note 4X

Samsung Galaxy S8 Plus

Apple iPhone6

Samsung Galaxy J7 Prime

Source : Counterpoint Research

“While Huawei climbed to world’s second largest brand overall, it is surprising to see none of its models break into top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition, something Huawei badly needs if it is continue to gain share”

continued to drive its flagship momentum with iPhone 7 & 7 Plus; still the world’s best-selling models. oPPo has been one of the fastest growing brands globally thanks to the popularity of models including the flagship oPPo r11 and the mid-tier oPPo A57 that captured third and fourth spots respectively. these were followed by Samsung’s flagship Galaxy S8, Xiaomi redmi Note 4X and Samsung Galaxy S8+. Apple’s 32Gb refresh of the venerable iPhone 6 enabled it to regain momentum during the month, with popularity across prepaid markets to edge out Samsung’s Galaxy J7. n

– Pavel Naiya, Senior Analyst, counterpoint research portfolio allows Huawei to fight on multiple

range like oppo and Xiaomi – putting more

fronts, it does little to build overall brand

muscle behind fewer products,” points out

recognition, something Huawei badly

Mr Naiya.

needs if it is continue to gain share. While

commenting on the best-selling

Huawei has trimmed its portfolio, it likely

models in the month of July, Senior

needs to further streamline its product

Analyst, Pavel Naiya highlighted, “Apple

52 | october 2017

shelley@mymobile.co.in

MYMOBILE

personality

Ren Zhengfei Founder and CEO of Huawei Technologies WITH ANNUAL REVENUE IN EXCESS OF USD 75 BILLION, THE SHENZHEN HEADQUARTERED HUAWEI TECHNOLOGIES CO LTD IS TODAY WORLD’S LARGEST TELECOMMUNICATION EQUIPMENT MANUFACTURER, HAVING OVERTAKEN ERICSSON IN 2012. IT IS ALSO WORLD’S THIRD LARGEST SMARTPHONE MAKER BY SHIPMENT. THE CORPORATION WAS FOUNDED IN 1987 BY REN ZHENGFEI, A FORMER ENGINEER WITH CHINESE ARMY. MR ZHENGFEI CONTINUES TO LEAD THE GIANT CORPORATION TO NEWER HEIGHTS EVEN TODAY. HERE ARE SOME CORE AND SOME NOT SO KNOWN FACTS ABOUT THE LEGENDARY ENTREPRENEUR.

born on october 25, 1944 into a rural family where both parents were school teachers, ren Zhengfei spent his primary and middle school years in a remote mountainous town in Guizhou Province.

In 1963, he studied at the chongqing Institute of civil

ren retired from the army in 1983 when the chinese government disbanded the entire engineering corps. He then worked in the logistics service base of the Shenzhen South Sea oil corporation.

As he was dissatisfied with his job, he decided to establish Huawei

After graduation, he was employed

with a capital of chinese Yuan

in the civil engineering industry

21,000 in 1987. He became the

military’s engineering corps as a soldier tasked to establish the Liao Yang chemical Fiber Factory. Subsequently, ren had taken positions as a technician, an engineer, and was lastly promoted

“If we can adhere to the principles of ‘gaining might from a small hole and obtaining benefits from one source’, Huawei will not be the next to fall. However, if we diverge from these principles, Huawei will probably be the next to fall”

a professional role equivalent to a Deputy regimental chief. because of his outstanding performance, ren was invited to attend the National Science conference in 1978 and the 12th National congress of the communist Party of

www.mymobileindia.com

ceo of Huawei in 1988 and has held the title ever since. n

“Huawei is like a big tortoise. In the past 25 years, we have crawled along, not seeing the flowers on the road. While many people have become rich, riding on the rising economy over the last two decades, we still are on our journey of hard work and dedication”

Hurun report listed ren as the 556th richest person in china in 2013 with private assets of approximately USD590 million.

as a Deputy Director, which was

china in 1982.

engineering and Architecture.

until 1974 when he joined the

Quotes

time Magazine included ren Zhengfei in its list of 100 most influential people of 2005.

ren holds just 1.42% of the shares of Huawei as most of the share are held by employees, but retains a firm grip on the company due to his contribution and vision. n team@mymobile.co.in

october 2017 | 53

In Conversation

face to face

“For Micromax, the focus is always on democratising technology for the masses” MICROMAX HAS ONCE AGAIN BECOME VERY AGGRESSIVE BY LAUNCHING A SLEW OF NEW SMARTPHONES TO REGAIN ITS PAST GLORY AND LOST GROUNDS. THE HOME-GROWN BRAND IS TAKING ON THE CHINESE OEMS TO CREATE A PRODUCT DIFFERENTIATION WITH THE BEST OF SPECS WHICH CAN EASILY FIT INTO THE INDIAN POCKETS AND GEL WITH TODAY’S CONSUMERS. RAHUL SHARMA, CO-FOUNDER, MICROMAX INFOMATICS, SHARED HIS VISION FOR THE BRAND AND THE EMERGING MARKET DYNAMICS WITH HAIDER ALI KHAN OF MY MOBILE. How different is YU from Micromax in terms

For Micromax, the focus always is on

of brand philosophy, products offerings and

democratising technology for the masses.

target audience? Or are they basically two

We will keep bringing in trends that are in

sides of the same coin? We have a Dual

line with consumer demand and introduce

brand strategy and that is aligned with

them at fairly competitive pricing. Canvas

market dynamics. Micromax will play to its

Infinity and DuaL range of phones is a

strengths and will have a major offline play

testimony of the same. Both these products

and Yu will be a complete online brand.

have disrupted the price segments with

For Yu, which is targeted at the new age

impeccable product offerings.

netizens, we have introduced some of the

50 | august 2017

most iconic smartphones and they have

Micromax has just launched its bezel-less

been well received by the consumers. Early

18:9 display smartphone, Infinity, which is

this year in May 2017, we extended our

being priced very strategically. How upbeat

YuREKa range and launched YuREKa

are you about this new launch and what would

Black exclusively with Flipkart, which

be the market size you will be aiming at? as

received an overwhelming response

we had earlier mentioned that in 2017 our

from our consumers. this month

focus would be all about providing solutions

itself we announced the

to the consumers that help them use

launch of another iconic

their phones as a life hack. We are clearly

Yureka smartphone-

working towards 4 key trends including

Yureka 2, which went on

battery, camera, security and screen. If

sale exclusively during

we talk about our innovation in battery

Flipkart’s Big Billion Day.

front, then we launched Micromax Canvas

We are expecting similar

Juice that has a battery backup of 4,000

exciting response from

mah and gives the talk time of 14 hours

our consumers for Yureka

and up to 514 hours of standby time. In

2 as well.

security and camera, we came up with Dual

MYMOBILE

Asset Building

5 which is the first ever smartphone to be introduced with a Bank-level independent

From just one factory in Rudrapur, we

security chip that provides independent storage for your fingerprint and password information. Moreover, with a safe switch and an integrated panic button, the phone ensures your phone has always protected and your passwords a well-kept secret. going with our product strategy, we are now focusing on screens and we recently introduced Micromax Canvas Infinity which is the world’s most affordable, 18:9 Infinity display smartphone. the quest of bezel-less phones has become now a new trend. the demand for larger-screen smartphones is expected to grow manifold in the coming years, as the new age consumers want to do a lot more with their

have built our assets and today are a

“Going with our product strategy, we are now focusing on screens and we recently introduced Micromax Canvas Infinity which is the world’s most affordable, 18:9 Infinity display smartphone”

large contributor to government’s Make in India initiative. We now have additional 3 factories at telangana, Bhiwadi and the one near completion in Madhya Pradesh. all these investments happened in 2016 and are testimony to our commitment to the business. We are hiring third party contract manufacturers and claiming Make in India. We are totally committed to it and today have one of the biggest manufacturing infrastructures in the country, making us less dependent on any external factors for our requirements. therefore, while we continue to see big players entering the Indian market, we believe Micromax is set

smartphones today. From enjoying games

to take the big leap of being the top player

to watching movies, videos etc., and the

2 years. From a category perspective,

smartphones are the new companion of

the mid-premium (10-20K) segment

the consumers. targeting to disrupt the

has grown rapidly from 17% in 2015 to

mid-range price segment, Canvas Infinity

25% in H1, 2016 - we expect it to grow

Diversifying

is built to enhance the viewing experience

to nearly 30%. Micromax did not have a

the core thought process is being in the

of the consumers and give them a never

portfolio here and this is a virgin, untapped,

business of screens. after mobiles and

in the country and growing our international dominance as well.

seen before full vision 18:9 display. the

profitable segment for us. For us therefore

tablets, the television category had not

device packs in powerful features and is

the task was to look at this situation either

seen a fresh idea for a long time. CRts

a perfect confluence of exemplary display,

from a short-term perspective or a long-

were being replaced with LCDs and LEDs

superlative camera and ideal performance

term strategy. We took some conscious

and the market potential to get new users

at an extremely attractive price.

business decisions.

was huge. Micromax introduced LED

therefore, we are aligning our product

the entry level smartphones has always

televisions in 2013 and today is the 5th

roadmap as per the industry trends and

been our strength and we observed that

largest tV brand in India. With an aim to be

focusing on massifying the technology

category was slowing for the first time.

a consumer electronics brand, Micromax

and bringing in newer innovations for our

While, we had already locked in our

is now expanding its footprint into newer

consumers.

product portfolio until september 2016,

product categories (LED, tablets, laptops,

true to our culture, we started to work on

aCs, accessories) and expects its non-

Micromax has been almost gone unnoticed

products that would be in line with the

mobility product segment to contribute

for last one year. What were the reasons

market demand but had to push these

about 25% to the overall business, offering

behind that solitary phase? 2016 was a year

post Demonetization. We also took this

consumers more innovative products and

of surprises. after 2008, this year was

opportunity to overhaul our service network

build a stronger business case in the

most abuzz with so many new entrants in

and we have completely brought down the

consumer electronics segment.

the category, announcing new products.

open issues and dramatically improved

the year surprised the category with 4g

our response time - this is reflecting in

Startup Program

uptake like never before. No one had

market and consumer feedback as well as

over the past one year, the entire industry

anticipated that 4g, both as a service

sentiment analysis. along with services,

has seen our focus on software services as

and as handsets would see the amount

we also concentrated in making our assets

we have invested in some of the growing

of surge that it did. It was also interesting

strong by diversifying and invested in some

services start-ups including transerv, Ixigo,

to see that the mid- premium category

valuable startups program that has details

MiMedia, gaana, HealthifyMe, scandid to

grew this year, which wasn’t the case last

in the following:

name a few. We plan to create differentiation

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In Conversation

face to face

oCtoBER 2017 | 55

In Conversation

face to face for the brand by offering services which

we felt that this category will consolidate.

days of its launch. Hence, we are further

empower users to do much more with their

We clearly saw this trend to continue in

working towards fulfilling the need gap

smart devices. You have already seen this

2017 as well. In the beginning of the

for our consumers and with the expansion

transformation in the form of aRouND-

year we aligned our product roadmap as

of Bharat series we believe that we will

our single screen platform that aggregates

per the industry trends. all our products

truly drive the next phase of smartphone

information from various popular apps

are aesthetically positioned and we are

adoption in the country.

across categories like Food, travel (Flights,

focusing on 4 key trends in the next 2 years:

Buses, trains and Hotels), shopping, cabs,

Camera:screens:Battery: and security.

Cricket, News and Weather and publishes

We are now further expanding our Bharat series portfolio with the launch of three new Bharat smartphones - Bharat-2

it in a native environment on the device. We

Don’t you think that your Bharat series will

Plus, Bharat-3 and Bharat-4 which will

are the first and only brand in India that is

be too late to hit the market especially when

be available in retail stores from mid-

thinking about simplifying users lives and

there is a new disruptor in the market, i.e, Jio

september onwards. With the expansion

bringing out the most common tasks that

phones? there are more than 400 million

of this series, we are also aiming at helping

people perform on their phones and helping

feature phone users who are waiting to

the migration from feature phones to

them do it easily and more conveniently; be

upgrade to smartphones that give them

smartphones much faster than the usual.

it ordering food, or comparison shopping the

best in class experience without straining

web, without installing a plethora of apps.

their budgets. the exceptional acceptance

Micromax’s strength has been its after

additionally, we strengthened our

sales service. Would you like to resurrect

International foray and we have built

it to the next level? For any growing brand,

providing quality service must be the key. “From just one (already no. 2 in Russia, top 3 in all In 2016, we had more than 30 million factory in Rudrapur, we have other international markets including active consumer base and even if a built our assets and today are a Nepal, sri Lanka, and Bangladesh). percentage of that faces any product since the launch in mid Feb in issue, it’s a huge number. large contributor to government’s Middle East, we are already our service team took the Make in India initiative. We now have available by local distribution challenge to improve the additional 3 factories at Telangana, in 8 countries (including uaE, situation. For 800 front end Bahrain, and Kuwait), No other engineers who were stationed in Bhiwadi and the one near completion in brand has been spread/accepted the service centres, he needed Madhya Pradesh. All these investments so fast during launch. soon we to build their capabilities and happened in 2016 and are will be moving to other markets skills. transparent mechanisms like Egypt and West africa etc. were initiated to strengthen and give testimony to our commitment In the last one year the Chinese OEMs more power to these engineers. We to the business” almost took over the Indian manufacturers introduced a Project called “PRoMIsE” astrong international business foundation

and market in every segment. How did you

in october’16 to track individual work,

respond to it and what would be your move to

create a transparent system and improve

counter the stiff competition? It’s not about

of Bharat-2 (we have sold 2 million Bharat

service by end of December’16. a tracker

painting the town in a colour or bombarding

2 smartphones since its launch in april)

was made for the engineers and they are

the users with one message. For us it is more

is a testimony of our vision and proves

rated on four qualities – Process, speed,

about creating best in class experience by

that there is a huge appetite for budget

Cost and Csat. this was a tracker that

working on our backend strategy. Hence,

VoLtE smartphones amongst the Indian

scored them on a daily basis and month

we have completely revamped our product

consumers. If we see, we have always been

end they were put into 4 categories that

strategy and moved up the value chain. In

making moves towards the changing trends

were – golden, green, Yellow and Red.

terms of pricing, we felt that there will be

of the Indian smartphone market. We have

With the help of such processes in the

a consolidation in the 10-20K segment.

successfully sold 2 million units of Bharat

system, by November’16 there were only

In 2016, the mid premium segment i.e.

2 smartphones in the last 5 months. the

13% products that were coming back

the 10-20 K segment jumped to 25%

smartphone was an instant hit with the

from the service centres and rest were all

of the category as compared to 17% in

consumers as we sold more than half a

serviced in the centres either on the same

2015 which is a clear 89% growth. and

million smartphones of Bharat 2 within 50

day or in 7 days. Below are some facts and

56 | oCtoBER 2017

MYMOBILE

affordable 4g VoLtE device with 1.3 gHz Quad core processor, a 1300 mah battery, running on the android Marshmallow, and is attractively priced at Rs. 3499/-. We have sold more than 2 million Bharat 2 devices

“The exceptional acceptance of Bharat-2 (we have sold 2 million Bharat 2 smartphones since its launch in April) is a testimony of our vision and proves that there is a huge appetite for budget VoLTE smartphones amongst the Indian consumers”

since the launch and have expanded the Bharat range with Bharat 2 Plus, Bharat 4 and Bharat 5. In addition to this, as the Indian handset and telecom industry has undergone dynamic shift; the focus of consumers is shifting from just the hardware, to overall connected experience. our Micromax Canvas 2 which is the world’s cheapest

figures for reference –

infinity Cup for India vs sri Lanka 2017

Turn Around Time:

oDI wherein we presented shikhar Dhawan

with an airtel sIM to provide unlimited

with the company’s much anticipated

calling and data experience. Not just

• Customer service done on the same

Canvas Infinity smartphone who was the

these to ensure consistent migration we

man of the match.

have been coming up with compelling

day – 68% • Customer service done in 7 days - 90%

Corning gorilla glass 5 smartphone comes

use case scenarios for our consumers. We

• Open Calls - In October’15 there were

Does Micromax need a brand ambassador

partnered with google for the Vdeo range to

34% open calls and In January’17 there

like it did previously? Based on our portfolio

create awareness around the benefits of the

were only 7%.

and market demand, we plan our marketing

video calling experience. and the results

• Open Calls - In October’15 there were

campaigns. We are a youth centric brand

that we have been able to drive with the

34% open calls and In January’17 there

and we won’t just hire a brand ambassador

same are phenomenal. We have not only

were only 7%.

and paint the town with their pictures. It

been successful in our drive to familiarise

is much more than that for us, it’s about

Indians to video calling but have also built

Micromax has been associated with many

building connect; it is about what makes

a strong use case, setting an example for

cricketing tournaments in the past. Did that pay

the brand stand out.

the industry to follow. google Duo saw 20%

for you and to what extent in creating a brand

activations and conversions on the Vdeo

value? Cricket is not just another sport that

How did this new data war by telcos have

series which is more than that for some of

is played in the country; it is above religion,

helped a brand like Micromax? I won’t call

the top apps in the country. With all this

an emotion that connects people across

it a data war; it is the data revolution in

and a lot more, we will be able to make the

gender, religion and any kind of diversity.

the country. 2016 saw a whirlwind of

evolution from feature to smartphones in

one of the biggest cricketing tournaments

changes in terms of technology with all

the country faster.

wherein we invested was- IPL. IPL being

the telcos focusing on 4g VoLtE with Jio

one of the biggest cricketing events in the

coming in. a market which took 3 years

What would be the new product lineage

country has garnered a dedicated audience

for the consumers to migrate from 2g to

coming from Micromax and YU and where

therefore becoming an important platform

3g; leapfrogged to 4g in just 6 months.

do they fit (segment)? We will continue to

for any brand to feature in. additionally,

Hence, we at Micromax as well focused

grow our affordable smartphone segment

considering the duration of the event-

on to coming up with devices which will

of both our Micromax and Yu portfolios.

which is a period of 60 days, it ensured

enable the next phase of smartphone

We will be launching new products in 4-5k

a consistent message being delivered and

adoption in the country by hand holding

segment in Bharat series and under 10k-

driven across platforms which helped the

consumers to upgrade from feature phones

15K segment, you will see some more

brandandour strategic investment in IPL

to smartphones. some such example is

compelling products in this segment.

helped us grow by 17%.

our Bharat series, which is aimed at first

We will be expanding our Dual range and

Recently, just ahead the launch of

generation smartphone users in the country

YuREKa series in mid premium segment

Micromax Canvas Infinity, we partnered

who still haven’t migrated from a feature

as well. n

with BCCI and came up with Micromax

phone. Bharat 2 was one of the most

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In Conversation

face to face

haider@mymobile.co.in

oCtoBER 2017 | 57

Trendz

tech talk

The Cool Dudes AN INSIGHT INTO THE LATEST WORTHY OS RIVALS - ANDROID 8.0 OREO & IOS 11

By Vanshika Malhotra

mongst the various pieces of tech we expect to see each year, our eyes gaze upon the mandatory launch of the new operating system by the arguably huge tech companies- Apple and Google. this year too, we get to our mitts on the mouth watering Android 8.0 oreo and the ioS 11. While the former is another iteration of the sweet-tooth satisfying treats we get from Google, ioS 11 is apt enough to make the overall Apple experience worthy.

So, this time around, we put both the oS under the graceful limelight, and find out what’s new and exciting we get to see because of the new gems.

Android 8.0 Oreo: Following its long-run tradition of naming its operating system after sugary bites, Google this time has the yummy oreo for us in the form of the oS version 8.0. the cookie, dressed in a cape, is deemed smarter, faster and more powerful: • The OS is expected to move as swiftly as a deer, with the ability to boot the devices two times faster and minimize the background activities much faster. • Now we get the power by Google to automatically fill up forms or necessary information within apps, with the use of the new Autofill feature. • And yes, the compatible devices can now have the Picture-in-Picture mode which allows them to view any video along with performing other tasks on their smartphones. • Android 8.0 has provided us with an improved

emoticons, in abundance due to the introduction

notification channel, with notification popping up

of new ones. other than this, there are a couple of

in the form of notification dots. the users can click

improvements and APIs coming along with Android

them to access the apps the notification dots belong

oreo.

to and can swipe them off to clear them. Android Instant apps feature helps us access various apps from the browser itself, dismissing the need to actually install them. • This time, Android Oreo is safer, equipping our devices with safety tools comprising Google Play Protect (which can even scan apps we don’t have) and the battery saver mode, which will save the life of the battery in difficult situations. • And, we have our expression companions-

58 | october 2017

In addition to the pool of aforementioned exiting features, we also have a Android Oreo: Google Pixel and Nexus smartphones, Sony’s devices which includes the Xperia X, the Xperia X Performance, the Xperia XZ, the Xperia X compact, the Xperia XZ Premium, the Xperia XZs, the Xperia XA1, the Xperia XA1 Ultra, the Xperia touch, the recently unveiled Xperia XA1 Plus and the Xperia XZ1 and the Xperia XZ1 compact. Motorola smartphones such as the Moto Z, the Moto Z Droid, the Moto Z Force Droid, the Moto Z Play, the Moto Z Play Droid, the Moto Z2 Play, the Moto Z2 Force edition, the Moto X4, the Moto G5, the Moto G5 Plus, the Moto G5S, and the Moto G5S Plus. And the list continues to be filled.

MYMOBILE

are Here in Town iOS 11: cupertino-based Apple, at its yearly affair, WWDc introduced the new operating system which it calls ioS 11. Well, the oS, unlike Android’s sugar-coated newbies, comes with a plain name, yet has the herculean features attached to it. Let’s find out what new ioS 11 has to offer for its range of devices: • The new OS, with its new features has enhanced the Camera app. Using the camera is now fun as the users can now create loops

• The introduction of Apple’s new operating system has led to the all-new, revamped App Store, which makes surfing apps easy and

Trendz

tech talk

convenient, along with the improvement in Apple Music, allowing users to share his or her playlists with others. • iOS 11 has also added changes to the messages app which includes a new app drawer for easy access to stickers, emojis, and games. • Our in-house beloved Siri has also seen some improvements; Siri is more intelligent with the help of improved machine learning and artificial intelligence. So, it can play music, set timer, send a message, knows your habit and suggests in accordance with it, and what not. • And, there is the new AirPlay 2 which will make controlling the audio system at home easy, using your iPhone. • How can we forget the control centre, which could not be left aloof when it comes to changes? the control centre can now be customized, the new Lock Screen displays all the notifications with just a swipe up, and there is now a Do Not Disturb feature which will notify people when your are driving to avoid distractions. • Also, we get the detailed maps, ability to type with one hand with the enablement of closely placed keys on the keypad, and the ability to sign up to the Apple ID by placing two ioS devices closely, all at our disposal. Apple certainly doesn’t stop here. there are many more features it is bringing with the iPads as well. So, the iPad users can search, organize and browse files under a single ‘Files app’ roof. Dock is now new with added multi-tasking features such as Slide over and Split-screen features. then there is the new Drag and Drop feature

(much like GIFs) out of Live Photos, create reverse videos, and apply the Long exposure effect to the photos which could once be a DSLr’s business. Additionally, there is a new range of professional filters to be applied to the images clicked.

which allows users to move various kinds of media and text from one app to another. The Apple Pencil has also been improved; it now lets users mark PDFs or screenshots quickly. Scribble down notes simply by tapping on the lock screen. Also, handwritten words can now be searched. the new Document scanner automatically scans any documents, followed by the cropping of the edges

list of smartphones compatible with both the Android 8.0 Oreo and iOS 11: iOS 11: Given the restricted availability of Apple’s, we have a short list of devices supporting ioS 11, which consists of iPhone X, iPhone 8, iPhone 8

and removal of glares. Augmented reality has also been paid attention to with the introduction of the ArKit app. n

Plus, iPhone 7, iPhone 7 Plus, iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPhone Se, iPhone 5s, 12.9-inch iPad Pro 2nd generation, 12.9-inch iPad Pro 1st generation, 10.5-inch iPad Pro, 9.7-inch iPad Pro, iPad Air 2, iPad Air, iPad 5th generation, iPad mini 4, iPad mini 3, and lastly the iPad mini 2 iPod touch 6th generation. vanshika@mymobile.co.in

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october 2017 | 59

In Conversation

face to face

“Will Be Launching New Affordable BlackBerry Smartphones In Coming Months” BLACKBERRY HAS BEEN RE-INVENTING ITSELF WITH ANDROID PLATFORM TO REGAIN THE LOST GROUND AND TAKE ON THE FIERCE COMPETITION IN DIFFERENT MARKETS ACROSS THE WORLD. IN THIS ENDEAVOUR, BLACKBERRY RECENTLY INTRODUCED KEYONE LIMITED EDITION BLACK FOR THE INDIAN BUYERS. HARDIP SINGH, EXECUTIVE DIRECTOR, OPTIEMUS INFRACOM LIMITED, WHICH DESIGN AND SELLS BLACKBERRY SMARTPHONES IN INDIA,

SPOKE WITH HAIDER ALI KHAN OF MY MOBILE ABOUT THE ICONIC BRAND AND ITS JOURNEY AHEAD. EXCERPTS… What would be your strategies for the

smartphone with dual SIM functionality

smartphones locally in India. This will

Indian market which despite being a big

in India.

always help us to provide world class

one remains price sensitive and a highly

Optiemus Infracom’s licensing

products to our customers at a very

competitive one? Do we expect few more

agreement with BlackBerry allows us

competitive price. Priced at Rs 39,990,

devices or price cut for the upcoming festive

to design and manufacture BlackBerry

the BlackBerry KEYone Limited Edition

season in India? With the recent launch of

Black offers class-leading android

BlackBerry KEYone Limited Edition Black,

smartphone experience combined with

we are offering BlackBerry secure Android

unrivalled productivity, security and

smartphone at a compelling price to

ease of use, the hallmarks of BlackBerry

customers who understand the need

Smartphone.

to protect their information from evergrowing mobile security threats. Along

What are some of the key aspects on

with this, BlackBerry KEYone Limited

which BlackBerry and Optiemus will

Edition Black is the first BlackBerry

focus on the upcoming models? We have received good response from our consumers with BlackBerry KEYone and want to continue the momentum. Customers have really liked the smartphone and have shared very positive reviews across all the platforms. We want to continue and will be launching new affordable BlackBerry smartphones in the coming months keeping the millennials in mind but, at the same time not diverting from our core base of offering most secure smartphones.

MYMOBILE

an impressive design. It combines a touch display with a physical keyboard to give users more effective screen space for typing than a typical 5.5-inch all-touch smartphone. In addition, BlackBerry KEYone also offers the security of a fingerprint sensor built directly into the keyboard spacebar for added functionality and security. Even going ahead, we’ll be aligning our products as per market requirements without compromising on the core

“Going ahead, we’ll be aligning our products as per market requirements without compromising on the core advantage BlackBerry smartphones enjoy”

advantage BlackBerry smartphones enjoy. How do you position yourself from the huge competition from the Chinese and Korean brands in India? By partnering

We have got the iconic brand in a new Avatar. How confident are you that BlackBerry will

In Conversation

face to face

script a new chapter with Android? We would be offering customers amazing Android experience along with BlackBerry’s legendry security and convenience. BlackBerry smartphone customers will have access to millions of play store apps in the most secure mobile environment. DTEK by BlackBerry enables users to automatically monitor their OS and apps to know when their privacy could be at risk and to take action to improve it. The DTEK app also tracks applications and notifies when someone is: taking pictures or videos without the user’s knowledge, turning the microphone on, sending a text message, or accessing the contacts or location. BlackBerry KEYone Limited Edition Black, specially designed for the Indian consumer’s requirements in mind has dual SIM functionality. We have got a good response so far from the consumers and are sure

“We would be offering customers amazing Android experience along with BlackBerry’s legendry security and convenience. BlackBerry smartphone customers will have access to millions of play store apps in the most secure mobile environment”

that we will be able to continue offering

with BlackBerry, we want to ensure that we can offer the most secure Android smartphone experience to the Indian consumers along with customization as per domestic requirements. BlackBerry secure smartphone will always keep us ahead of competition when it comes to offering best mobile security, this combined with unrivalled productivity and ease of use will always give us an edge over other smartphone brands. We think in days to come; data security will be one of the biggest

the best combination of BlackBerry’s

bezel-less, larger screen, dual camera set-up,

challenges among the smartphone

legendary security and Optiemus’s

etc., BlackBerry came up with QWERTY

users and BlackBerry’s legendry DTEK

manufacturing, servicing and distribution

keypad making the screen shorter. Do you

security app puts us way ahead of

capabilities.

think it will work in future or you’re planning

competition for securing customer’s

to change accordingly? BlackBerry KEYone

privacy. n

When every other player in market is going for

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is built to offer the best in durability with

haider@mymobile.co.in

OCTOBER 2017 | 61

In Conversation

face to face

“We are here to create remarkable hardware & software for our end consumers” COMIO, A NEW NAME IN THE INDIAN MOBILE ECOSYSTEM HAS LAUNCHED ITS INITIAL SERIES OF ENTRY SEGMENT SMARTPHONES IN THE MARKET. BEING BACKED BY THE CHINA’S TOPWISE COMMUNICATIONS, AN ODM, COMIO WOULD BE TARGETING THE YOUTHS IN TIER 2 AND 3 TOWNS WHO ASPIRE FOR MORE IN POCKET-FRIENDLY DEVICES. SANJAY KALIRONA, CEO & DIRECTOR AT COMIO INDIA, SHARED HIS THOUGHTS WITH HAIDER ALI KHAN ON HIS

FUTURE STRATEGIES ABOUT THE BRAND COMIO.

What are the advantages will Comio have over

advantages as a manufacturer in china

the other ODMs? the comio brand has been

and have a stronger management team in

originated from topwise communications,

India. Hence, we can clearly see comio’s

acceptance in the Indian market. What would be your target audience and how

which is one of the most successful and widely known oDMs in china. Having experience in manufacturing for over 12 years in the industry, we have a complete control on mobile ecosystem in terms of design, r&D, software development and manufacturing. We also have an experience of Indian market for the past 6-7 years which gives us an in depth understanding of the Indian market. India is the second largest market for smartphones and we are here to create remarkable hardware & software for our end consumers. We use comprehensive and advanced testing equipment for testing devices. Why did Comio decide of selling of smartphones in India when it’s already making devices for many players in the market? the future strategy of topwise communications is to grow from oDM to oeM and we are looking to establish comio as a top brand in major markets including India. We have many

62 | october 2017

“We have launched our campaign, “Don’t listen Kar Daal” which is inspired by the youth of today that are willing to take on risks and go beyond the ordinary. Designed to connect with youth of our nation, Comio smartphones aim to empower them with the power of highest memory, camera, battery life and tons of features” MYMOBILE

face to face warranty within six months of purchase to supplement the one-year + 100 days’ extra manufacturer warranty. Any successful brand needs a good after-sale service. How will you tackle this issue? comio will be highly focused at ensuring that our consumers get the best products and are supported by its elaborate, well equipped and efficient team of service personnel. Spread across the country, coMIo will have over 400 service touch points and offer a satisfying solution for all the post-purchase needs. We believe in providing stylish design and better user-experience to consumer and hope that people will be happy to use our devices. through coMIo, we are giving power in hands of youth to connect to the world using comio smartphone. What expertise will you bring to the brand Comio? At comio whatever we do, we keep our target audience in mind and create will you approach them? Youth from semi

brands not only in terms of hardware but

our devices and policies accordingly. the

metros and smaller cities is our target

software as well. Possessing a great sales

primary idea is to establish comio as the

audience and we are focusing on targeted

support, we are targeting mid segment

most preferable smartphone brand in mid-

communication to reach out to them. We

smartphone market which ranges from

segment market. Hence, we ensure that

are going to be heavily present on digital

6,000 to 10,000. talking about the

all our stakeholders right from distributors,

promotions where the ‘youth of today’ is

features, all our devices are packed with

dealers, employees, to customers feel

active. Also, we are planning various on

32 Gb internal memory showcasing metal

happy while associating with comio. our

ground activities to engage with our target

body, long battery life and 8-13 MP camera.

priority is to focus on the offline industry

audience like college festivals, music

All comio smartphones are equipped with

while maintaining market hygiene.

events and various other initiatives.

security features such as anti-theft and

We have launched our campaign, ‘Don’t

anti-virus. every smartphone user keeps

Do you also need a face to promote your

listen KarDaal’ which is inspired by the

their important data, such as financial

brand Comio? Initially, we are focusing on

youth of today that are willing to take on

transactions, family photographs etc., the

establishing comio basis the strength of our

risks and go beyond the ordinary. Designed

security features help to lock the devices,

smartphone and though various marketing

to connect with the youth of our nation,

wipe the date remotely in case of theft.

initiatives. Also, we are concentrating

comio smartphones aim to empower

coMIo is also offering its customers

on digital marketing and promotions by

them with the power of highest memory,

a very special after-sales service. coMIo

associating with internet/ youtube stars

camera, battery life and tonsof features.

will be offering 30 days DoA, a special

who will be promoting our products among

the campaign will connect with the youth

buy back and upgrade offer allowing you to

youth. We have launched our campaign,

through social media channels and on-

upgrade your old smartphone. the coMIo

‘Don’t listen KarDaal’ which is inspired

ground activations.

upgrade offer, allows you an assured 40%

by the youth of today that are willing to

return on your old coMIo phone (Not more

take on risks and go beyond the ordinary.

Why would anyone buy Comio smartphones

than 12 months old) which will be given if

the campaign will connect with the youth

when there are lots of players in the market?

you want to upgrade you existing coMIo

through social media channels and on-

Do you have any differentiating factor over

phone. Additionally, all smartphones come

the rest? comio is different from all other

with a free one-time screen replacement

ground activations. n haider@mymobile.co.in

www.mymobileindia.com

october 2017 | 63

In Conversation

face to face

“We are a technology brand, capable of providing right specs at right price” ZTE CORPORATION IS A GLOBAL MAJOR IN TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY AND IS AMONG THE TOP FIVE MOBILE HANDSET MANUFACTURERS IN ITS HOME COUNTRY CHINA AND HAS ALSO BEEN DOING REALLY WELL IN USA. NUBIA IS ALSO A SUBSIDIARY BRAND OF ZTE. IN INDIA, ZTE HAS BEEN STRIVING HARD TO REPLICATE ITS SUCCESS IN OTHER GEOGRAPHIES. TO STRENGTHEN ITS EFFORTS, ZTE BROUGHT IN THE SEASONED TELECOM PROFESSIONAL SACHIN BATRA AS CHIEF MARKETING OFFICER OF ZTE INDIA LAST AUGUST. IN AN INTERACTION WITH NIJHUM RUDRA & VANSHIKA MALHOTRA, MR BATRA EXPLAINS THE STRATEGY AND EFFORTS BEING PUT IN BY ZTE TO INCREASE ITS MARKET SHARE AND MINDSHARE IN THE LARGE BUT HIGHLY COMPETITIVE INDIAN MOBILE HANDSET SPACE. and sales in the Indian market place?

ZTE is basically into entry level smart phones.

Currently, we are not spending anything on

Do you think, with LTE enabled feature phones

the marketing because first of all we are

being bundled with Jio and other service

a technology brand, capable of providing

providers planning to replicate the same, the

right specs at right price. For example,

entry level smartphone segment could come

when we launched the Blade A2 Plus in

under serious pressure or do you see it as an

February this year, with a 5.5-inch full HD

opportunity for the consumers to upgrade to

Octro processor MediaTek processor, 4GB+

smart devices in double quick time? Firstly,

32GB, 5000mAh battery with fingerprint

we are not into entry level smartphones.

and Uni metal body, there was no product

So, we have two main series, namely, the

at a price point of Rs 11,999. It was not we

Blade series and the Axon series. The Blade

got the deception to the pricing; we gave

series starts from affordable to affordable

You took over as the CMO in August 2016 and

the customer the product at right price. So,

premium, and if we talk about the price

it’s been a year now. Are you satisfied with ZTE

whatever marketing we wanted to spend we

point, it starts from Rs 7,000 and goes up

performance after taking over? Since I joined

reduced the price of the product and gave

to Rs 19,000. Secondly, the Axon series

in the year 2016, we launched our first

to the customers. The tie when smartphone

is more into the premium segment which

product on Flipkart, which was the Blade

was not available below Rs 16,000, we at

is a flagship product for ZTE. So it will not

A2 Plus. This was followed by a couple of

that time gave a product at Rs 12,000.

dent us anywhere in getting a feature phone

launches into offline space where we never

This is what exactly I am talking about. So

enabled with LTE devices and we would

had a presence and is doing exceptionally

we don’t have a marketing strategy in place

like to stick to the affordable to affordable

well for us. At least, this can be deemed as

currently, having said that we will not have

premium category. And this is what exactly

something satisfactory since I joined.

it. We will certainly have a complete plan

our future products are all about.

in terms of marketing, but we will do it in a What have been ZTE’s recent market

right way not the way the competitors are

While the sister brand Nubia appears to have

strategies/initiatives to increase its reach

doing it today.

created a fair mindshare, ZTE may not be up

64 | OCTOBER 2017

MYMOBILE

channels – any preference i.e offline or online? Is there any exclusive partner for online distribution? There is no preference because it all depends on with which partner we form our alliance which can deliver speediest and profitable outputs for which we are forming our marketing strategies as well. What innovation plans ZTE has for India?

“We have two main series – the Blade series is affordable to affordable premium and Axon series more into the premium segment which is a flagship product for ZTE”

Do you plan to be a part of the government initiatives such as ‘Make in India’ and ‘Smart Cities’? Yes 100% and the good part is that ZTE has been in India since 1999 one of the oldest Chinese companies, if I have to put it in simple terms. So we are already aligned with multiple projects with government of India. So we will

there. Your view please! Globally, our focus

always be a part of all kinds of initiatives

was mainly on B2B category which is why

taken by the government. Make in

you haven’t seen much of ZTE in India.

India would only happen once we have

Since Nubia was a sub brand of ZTE only,

sustainable volumes to talk about. Just by

so we were focusing on consumer space.

minimal numbers can’t do Make in India

Nubia was as a B2B business for us so

that is already in discussion, we are serious

that’s the reason you have seen more of

about it and once we see a sustainable

Nubia and not ZTE there. Now by this year

business coming in we certainly will see

or in the beginning of 2018, you will see

Make In India coming.

more of ZTE products in India. Your biggest competitors are your own Chinese brands and they are spending humungous amount on visibility and brand promotion – committing 100s of crores for high profile properties/celebrities association. So where do you figure in this fiercely high stake game?

“We plan to launch our products at the right price point with no involvement of any marketing spends”

Do you plan any celebrity associations? Our

Since phone devices is just another division of massive ZTE Corporation, are you planning to introduce other products/services of ZTE Corp in India or are you already doing it? Please enlighten. If it’s not available in India it’s not available globally as well. ZTE has got one in terms of technology filing our patents; ZTE is a leader in it. In 5G technology, ZTE

exact strategy for 2017 has been very clear;

Which are the states where you are doing quite

has the filed the largest amount of patents

we plan to launch our products at the right

well? Since we don’t have much of presence

compared to every other smartphone

price point with no involvement of any

in India, therefore it is inappropriate to

brands. We have already showcased our

marketing spends. We will certainly bank

consider states as a different entity. We have

devices in MWC Barcelona recently in

upon media or our PR partners who will help

done some soft launches in North India and

February 2017. And we are ahead in

to reach out to the end users to understand

have started in West India. We have closed

terms of technology. Our slogan earlier was

ZTE as a complete brand. Having said

our distribution for PAN India and need to

“Tomorrow never waits “now our slogan is

that, 2018 will be the year when we start

feed them with the devices when they are

“Leading 5G innovations” so we are talking

developing our marketing strategies to have

back to the markets. So our strategy is to

about 5G now. So tomorrow the moment

more presence in India because then we

focus on more of an offline as well as online,

the technology is in we are ready devices

will have a complete product portfolio for

which will kind of be exclusive.

with available n

which marketing will be required. No, we don’t plan on any celebrity association.

www.mymobileindia.com

In Conversation

face to face

Please tell us more about your distributions

nijhum@mymobile.co.in vanshika@mymobile.co.in

OCTOBER 2017 | 65

Tried & Tested

burntest

SamSung galaxy note 8 Take Note of 8!

amsung has begun

and smiling once again as the

But this does not mean that

phone reminded of infinity

where it had left

Note 8 is getting some rave

the phone isn’t amazing, it

with the curves it has. On

after the success

reviews across the different

is.In one word it could be said

the left of the phone there

of their flagship

geographies where it has been

that the Galaxy Note 8 is an

are volume rocker and the

smartphones Galaxy S8 and

launched.It was launched

extension of S8 with more

Bixby launcher, the power

S8 Plus. The South-Korean

in India on the day when its

features such as dual rear lens

button is on the right side of

technology giant has yet again

immediate competitor Apple

and advanced S Pen.

the phone. On the top it has

brought its next flagship

was launching its range of

called the Galaxy Note 8,

products in US. I wasn’t that

Design

extending its Note series after

amazed with the first look

Now, you have to admit that

there are audio jack, USB-

the debacle which have had

as I have been using S8 and

love at first sight happens and

port, speaker grille and S Pen

happened with Note 7. It has

it’s more or less on the same

it’s true with Samsung Galaxy

cabinet. The back of Samsung

all the reasons to be happy

lines when it comes to design.

Note 8. The 6.3-inches of

Galaxy Note 8 is shinier and

display with a very thin bezel

glossy glasssurface which

looks stunning especially

adds to the rich premium

while checking the photos

looks of the phone. The glass

which you have clicked with

back allows wireless charging.

this phone. The edges of this

The Note 8 is water resistant

66 | OcTOBer 2017

got the hybrid SIM tray and on the bottom of the device

Tried & Tested

burntest

verdict to IP68 standards, which can withstand 1.5 meters of submersion. The screen as the Samsung calls it ‘Infinity screen’ literally proves it worth and the mammoth size of it really looks gorgeous and beautiful, especially when the screen is on always on mode, in hands at night. It is going to sway

Looks

09 /10

Cameras

10 /10

Flagship Design excellent

Performance

Ample for a day

Battery

Outstanding

Value For Money

Too good to think of money

OVERALL

09 /10 10 /10 10 /10

this trend such as Micromax.

have used in S8. The phone

The massive 6.3-inch of

comes with 6GB of rAM

display gives the amazing

and 64GB of internal storage

viewing experience, whether

which can be expanded also

you’re watching movies or

via microSD cardupto 256GB.

playing games. The curved

The performance of the

edges make it look more

device is simply unmatched.

astonishing. You can swipe use

It delivers on all parameters

the right edge of the phone for

of multitasking, thus making

customization of your favorite

it a perfect device in the town

apps and contacts.

right now. We have had played

The Samsung Galaxy

96%

high graphics games to check

Note 8 has a Quad HD Super

the output and the results were

the attention and perspective

AMOLeD screen with a

brilliant.

towards Samsung. The

resolution of 2960X1440

fingerprint sensor is placed

pixels with 521 pixels per inch

Nougat 7.1.1 compatible

(ppi).The screen has the ratio

and everything is at ease with

of 18:5:9 which give perfect

Note 8. Despite using multiple

video viewing experience

windows simultaneously the

without the black bars.The

phone responded smoothly

games are going to get more

and in quick time.

on the back in the same row along with the camera and the flash. But, you might end up touching the lens more often than not while trying to unlock the device. I didn’t

PROS camera, Processor, Display

COnS No radio

(For detailed specifications, please refer to My Guide)

like the placing of fingerprint scanner as was the case with S8. Samsung should

hand or in pocket.

exciting with this device. The

The Note 8 is Android

screen is certainly its USP

Cameras

combined with S Pen and dual

The Galaxy Note 8 sports two

rear lens.

12MP rear camera with f/1.7

have thought on this while

Display

designing. It also has the face

The display is just next to

Platform

recognition to go with that.

infinity when you compare it to

The Samsung Galaxy Note 8

tone LeD flash and autofocus,

There’s also a sensitive home

smartphones and not tablets.

runs on the same platform,

images are perfectly exposed

button icon built on the bottom

The company has stretched

i.e, Samsung’s exynos

with the lens.The camera

of the screen. With 195grams

an inch more as compared

8895 processor with 10nm

also has features such as

of weight the phone doesn’t

to S8 and now many more

processor which is equivalent

Geo-tagging, simultaneous

bother you either, whether in

OeMs have started following

to Snapdragon 835 which they

4K video and 9MP image

www.mymobileindia.com

and f/2.4, with fast focus, 2x optical zoom, PDAF, dual

OcTOBer 2017 | 67

Tried & Tested

burntest recording, touch focus, face/

device to last for a day, easily.

from the thin stylus which

keyboard and mouse.

smile detection, Auto HDr,

Being a Super AMOLeD

has been used on Note

Samsung Galaxy S8 will

panorama mode to name a

phone it tends to last longer

phones and the Samsung

also come with Samsung

few. The dual lens produces

than the usual. While the idea

chromebook Pro. The S Pen

Pay support that means you

some of the excellent and

behind 3,300 mAh cell could

has a clickable side button

can actually pay using your

brilliantly exposed images.

be the company wanted it to

for bringing up the familiar

mobile phone at almost all

The selfie lens is of

look sleek and lightweight

Air command tools. There are

card accepting shops. It does

8MP with f/1.7, optical

at the same time,though it’s

also three newer functions

perform the entire task with

image stabilization, and it

enough for a normal user like

in the S Pen as well which

Andoid 7.1.1, exynos 8895

does shoots 4K videos. The

me. What I liked in battery is

are Translate, Magnify and

and ample storage.The Note 8

cameras work perfectly fine

that Samsung has overcome

Glance. One of the interesting

has increased the ease of use

in sync with the phone and

the problem of heating with

aspects of the S Pen is that it

with its S Pen which is making

give some stunning shots,

Note 8 like it used to be in

does not need to be charged

a comeback in the Note

particularly the night shots.

S8. I have used the device

and does not roll away

devices. It also comes pre-

The image does not pixilate on

for quite long in one go but it

constantly as it has two flatter

embedded with SamsungPay

zooming either to an extent.

does not showed any signs of

sides and a clip. You can write

for digital transactions. The

I have zero doubt that this

heating.

notes even without waking up

smartphone also comes with

the screen, send live messages

one time screen replacement

as GIF and juggle across

warranty as well.

phone will disappoint any of the selfie-lover or any amateur

S Pen

photographer.

Samsung has yet again

the apps using the S Pen. It

added the S Pen with Note

increases the interaction level

Conclusion

8 measuring 9.4 mm in

with the device.

The phone clearly emerges

Battery The Samsung Galaxy Note

diameter, ensuring a stable

8 gets power from a 3,300

and comfortable grip. There is

Bixby

mAh battery, which is

advancement which could be

The company has retained

stunning features the

enough for the large screen

noticed in the tip of the S Pen

its own AI known as Bixby

Samsung Galaxy Note 8 wins

as they have narrowed the tip

much like the Siri and Google

the heart in every domain. The

Assistant. It can be instantly

only problem it might face is

to 0.7mm for the clearest,

as a winner at the moment. With high end specs and

accessed with the dedicated

the price which is rs 67,900,

handwriting.

button on the left side.

but,it’s not a mass product

The S Pen is

The software will know the

either and the company would

an upgrade

context of what you’re doing

expect a good sale from this

in order to help better. It can

marvelous product during

also recognize and provide

the festive season in India.

information for landmarks and

certainly! It’s going to change

products while or after using

the fortune for Samsung and

the camera using Bixby Vision.

its Note series, worldwide

most natural

Performance The Note 8 is the first phone

despite of tough competition with its arch rival Apple’s new launches. n

to come with Bluetooth 5.0, which gives a better range and the ability to deliver audio to two different Bluetooth devices at the simultaneously. It also supports Samsung DeX,a dock whichcan help turning the phone into a Pc with the help of a monitor,

68 | OcTOBer 2017

haider@mymobile.co.in

MYMOBILE

burntest

Tried & Tested

iVOOMi Me3s

the one which can’t be shattered

ith a logo

volume rocker, the bottom end

meaning

and the left-hand side are left

‘too deep’,

bare.

chinese

In totality, the looks and the

Cameras

mobile company iVooMi

comfort level is above average,

the camera

recently entered the

however, there is nothing

department

Indian market with budget

unique about the smartphone.

houses a

smartphones sporting arguably

13-megapixel

good specs sheet. Latest

Display

inclusions in the list are the

the screen of the device is

with LeD flash and

iVooMi Me3 and the Me3s

rated 5.2-inch, with full HD

an 8-megapixel front snapper

smartphones, both coming with

resolution. It comes with a layer

with, also with LeD flash.

the display as its USP, being

of 2.5D curved glass. And,

Starting with the rear snapper,

shatterproof. I got the elder

here we have the highlight of

my first impression would have

fine, however, at times were

sibling, the Me3s for review,

the smartphone, which can’t

been very negative had I not

unresponsive. the smartphones

removed the plastic covering

lacks a fingerprint sensor which

which protected the camera

can be termed as one of the

07 /10

sensor. the output produced

drawbacks.

average. the images produced

3,000mAh battery with turbo

were blurred out and over

battery power saver mode and

saturated. the same is the case

Fast charging 2.0 tech, which

painted in champagne Gold (with two other colour options, namely, the teal blue and

primary shooter

Verdict Looks

Midnight black), and here is

Decent

the review of the device:

Cameras

07 /10

Design

Performance

08 /10

In terms of the design, the

Battery

08 /10

with the front facing camera,

has lasted for a single day with

which failed to bring out the

a an average usage. the device

08 /10

details of the picture and

got charged in an hour or so. the

processed the picture. Amongst

device runs Android 7.0 Nougat

this, the shutter speed has been

out-of-the-box. Additionally, the

below average.

smartphone comes with a few

budget Me3s too, has nothing extraordinary about it. the smartphone, clad in metal, follows the same design ethos as any other smartphones in or

Average

Above average Good enough for a day

Value For Money A fine option

OVERALL

76%

out its price bracket. Upfront,

Performance

at the top we can find a camera for selfies and video calling, coupled with an assortment of the usual sensors and an LeD flash. At the chin, there are customary three capacitive buttons. At the back, at the top left we can easily find the

by the rear sensor has been

PROS

COnS

Shatterproof display

Lacks a fingerprint scanner

(For detailed specifications, please refer to My Guide)

the Me3s is backed by a

pre-added apps.

the Me3s is powered by a

Conclusion

64-bit quad-core Mediatek

the iVooMi Me3s, with a price

processor and comes equipped

tag of rs 6,499 is basically

with 3Gb of rAM and 32Gb of

an entry-level offering. the

roM, with the option to expand

devices has its own set of

up to 128Gb with the use of a

pros and cons, however, is apt

memory card. to recall, the only

enough to be able to make it

difference between the Me3

to our shopping bag. but it

an LeD flash, beneath which

be shattered. So, we tested

and the Me3s is the rAM/roM

would face tough competition

is the company’s logo, housed

the smartphone by throwing it

configuration, which in the

from the likes of Moto c Plus

comfortably in the middle. the

from adequate heights, and it

latter’s case is more. In terms

which sports a bigger battery

speaker grille lies at the bottom

passed the breakability test with

of the performance, the device

rated at 4,000mAh and the

end at the back. While the

flying colours. Apart from the

has performed just fine. From

Xiaomi redmi 4A with a better

top end contains the 3.5mm

shatter resistance, the display

ever day tasks, to getting our

13-megapixel rear camera

audio jack and USb port with

is adequately bright and colours

hands on the games, the usage

and processor, all falling in the

the right-hand side comprising

and finely portrayed. the

experience has been average.

same price range. n

power on/off button as well as a

viewing angles were fine too.

the touch responses have been

primary camera sensor with

www.mymobileindia.com

vanshika@mymobile.co.in

october 2017 | 69

Tried & Tested

burntest

LENOVO K8 NOTE Value for Money Smartphone!

enovo has been

interested in. the new Lenovo

Design

phone is having capacitive

known to deliver

K8 note could be seen as

When it comes about the looks

navigation buttons and the

a power packed

a modified and upgraded

the new Lenovo K8 Note is

selfie camera is on top at the

smartphone

version of the previous launch

having a metal body and it is

front side aligned with LeD

especially for those who loves

of Lenovo K6. If the users

having the aluminium 6000

flash. At the back there lies

entertainment and loves to

admired the Lenovo K6 they

material which is to give users

the rear camera with its Dual

take clear selfies and images

will for sure praise the new

a better feel while holding

LeD flash. the back of the

plus those who likes to have

Lenovo K8 Note. With the

the device. the display size

device is having the fingerprint

a device which can last for

Lenovo K8 Note, the company

measures 5.50 inch and it

sensor as well providing the

long. the launch of K8 Note

is also switching to a stock

has corning Gorilla Glass

users an advantage to unlock

comprises all the aspects

Android experience, leaving

spread across the front edges

the device instantly. on top of

which the buyers would be

the Vibe Pure UI entirely.

to protect the device from any

the device there are antenna

damage

the back is also supporting

witness

the logo of the company. on

ever. Lenovo K8

the left side of the phone there are the volume rockers. there

Note has an

are also SIM slots allocated for

anti-fingerprint

the dual SIM and for microSD

coating on the screen providing the users an advantage

card. At the bottom of the device there is the micro USb port sharing the bottom with

of not cleaning the

speaker grille on either side.

device regularly. At the

to give the users the amazing

front of the device the

70 | october 2017

bands and at bottom as well.

if it will

sound experience the phone is

MYMOBILE

capable of supporting of Dolby

featuring 64 Gb of storage

Atmos Audio enhancement.

allowing users to store any

on the top there lies a 3.5mm

media or application with no

audio jack. the size and weight

worries back in mind of getting

of the phone fits in the hand

the device burden up from the

of the users very comfortably.

files endearing the space in

to add on the all attracting

your phone. With Lenovo K8

features the Lenovo K8 Note is

Note the worry of storage is also

having a water repellent design

reduced, and thatâ&#x20AC;&#x2122;s not the end

which helps it to survive light

of it the storage can further be

splashes but it does not mean

expanded upto 128 Gb with

that it is completely water

the help of microSd card. the

repellent.

new Lenovo K8 Note runs on

Platform the Lenovo K8 Note is powered by deca-core

VErdicT Looks

08 /10

Cameras

09 /10

Performance

09 /10

Battery

09 /10

Value For Money

10 /10

Generic design Very good Smooth throughout too much Well justified

the users to enjoy non-stop hours of entertainment. the charging of the device is fast as well because in the box the device carries a fast charger which will charge the device rapidly. the K8 Note features 4G

OVERALL

90%

with VoLte (voice over Lte). Lte cat 6 speed means that you can get up to 300Mbps download speeds and up to 50Mbps upload speeds

the latest update of Android

if your carrier offers that

operating system which is

kind of performance. other

Android 7.1.1 Nougat.

connectivity features

Mediatek Helio X23 (Mt6797)

Camera

Soc having four cores clocked

the Lenovo K8 Note is

at 1.4GHZ, another four cores

featuring dual camera

at 1.85GHz, and two cores

feature which is basically the

PROS camera, Processor

COnS basic design

(For detailed specifications, please refer to My Guide)

include Wi-Fi 802.11 ac and bluetooth 4.1. the device contains various interesting features which make the device desirable

at 2.3GHz. the rAM of the

companyâ&#x20AC;&#x2122;s first smartphone

device is powerful as well,

to offer dual camera feature.

possessing 4Gb of rAM which

there is a 13 megapixel

conditions are whether it is

is powerful enough to make you

primary sensor and a 5

light or dim. every detail of the

Conclusion

deal with your daily tasks with

megapixel depth sensor for

image is taken clearly whether

overall, it could be said that

no worries of letting users down

creating a bokeh effect. the

it is selfie or any image taken

the Lenovo K8 Note is doing

in mid of any task. the rAM

front camera is for sure to

from the rear camera.

justice with its price tag at

supports and it also allows you

astonish selfie lovers with its

to enjoy high graphic games

13 megapixel camera which

Battery

as well. the processor and

has its own LeD flash. the

the battery power is immense

performance without hurting

rAM makes you enjoy any

dual lens system pairs a 13

as well which is at whooping

too much on your pocket. the

applications and games with

megapixel primary sensor with

power 4,000mAh. the battery

smartphone performs majority

ease at any time no matter

5 megapixel secondary sensor

is non removable in nature. the

of tasks with ease. With dual

what application and game you

on the back. All the camera

power of the battery can take

lens and capable processor the

are opting for. When it comes

feature of Lenovo K8 allows

you through your day without

Lenovo K8 Note could be your

about roM of the device

the users take pictures clear

charging the phone at short

next smartphone. n

the new Lenovo K8 Note is

and sharp no matter what the

times. the power battery allows

www.mymobileindia.com

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like having theatre Max Vr support.

rs 13,999. It is a phone which can deliver power and

haider@mymobile.co.in

october 2017 | 71

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LG Q6

A crisp Display Smartphone

G has been there in

have reviewed the LG Q6 for our

the Indian market for

readers. enjoy readingâ&#x20AC;Ś

quite some time and it does understand

Design

the market sentiments. It is one

the LG Q6 is featuring a full

of the few consumer durables

vision display which measures

companies which are present here

5.5 inch and screen resolution of

in the smartphone sector also like

2160x1080. the screen display

Samsung and Sony. the company

is amazing no doubt about that

recently came up with new launch

plus the protection is enhanced

called LG Q6. the company in its

with Gorilla Glass but it doesnâ&#x20AC;&#x2122;t

new LG Q6 is featuring full vision

have 2.5D curve glass protection

display with slim screen borders to attract the customers. It does attract you with its crisp display. We

which is not usually seen in the smartphones of this range which is a disadvantage of the LG Q6. the phone is also lacking the notification LeD which is usually not seen in the smartphones of the range which LG Q6 is having. Above the screen there is front camera and sensors and below it is having the LG logo. the volume rockers and the power knob is on the left side of the phone. It is having different slots for microSD card and the Nan SIM cards. on bottom of the device there is micro USb port which is not type-c port and it is disappointing in LG Q6 and mono speaker at the back. the LG Q6 uses 7000 series aluminium frame. the back

72 | october 2017

MYMOBILE

verdict 08 /10

recognises the face of the user.

Cameras

08 /10

Battery

Performance

08 /10

Attractive when on

of the device is not of metal

users phone remotely to fix

which is present in most of the

problems, a portal for themes

smartphones making the back

and general news about LG

of the device more prone to

products called LG Smart

Satisfactory

scratches.

World, and Smart Doctor

Battery

which lets users check battery,

Ample for a day

08 /10

storage and rAM usage.there

Value For Money

07 /10

Platform LG Q6 hasSnapdragon 435

is a feature in LG Q6 called

platform and 64 bit octa-core

Game battery saver which

Soc processor with eight ArM

when used is supposed to

cortex-A53 cores reaching

reduce the resolution of games

a maximum clock speed of

to save power.

1.4GHz. the processor in the

clicks well

too much for the specs

OVERALL

78%

LG Q6 is having 13 megapixel

processor is not powerful as it

rear camera, a powerful camera

is supposed to be with such

to let you capture good quality

price but it is powerful enough

of photos. the Q6 camera

to make the device to take the

viewfinder has DSLr style

tasks with ease. the rAM of

green squares to represent

the device is of 3Gb which

autofocus points. the pictures

fingerprint sensor which is

take away the pressure of the

clicked even in dim lights are

major setback of this phone.

processor. LG Q6 is having 32

clear and crispy. the LG Q6 is

the phone do have face

Gb of roM and can further be

featuring 5 megapixel camera

recognition but when you

expanded up to 200 Gb with

front camera which gives

need to use your phone in

the help of microSD card. the

selfies with good qualities but

hurry then the face recognition

rAM makes the multitasking

the front camera could have

security feature might delay

very easy and it also let you

been little bit more enhanced

you a bit. the face recognition

play games swiftly. LG Q6 is

by improving the pixel size.

feature can add other person’s

running on the latest Android

the videos can be recorded in

face as well to unlock the

operating system which

1080p quality by LG Q6. there

phone by ‘Improve face

Android 7.1.1 Nougat.

is Steady recording toggle

recognition’. the LG Q6

in the settings which helps

doespossess a way to make

stabilise footage of video.

recognition more secure with

doubt. the charging seems not to be up to expectations meaning it does not have fast charging in it. the battery easily manages the

there are other connectivity

PROS Display

COnS Fingerprint scanner

(For detailed specifications, please refer to My Guide)

features as well like bluetooth 4.2, Wi-Fi b/g/n, USb-otG. there is FM radio as well. the phone supports 4G VoLte in its both SIMs and it supports Indian 4G bands.

a feature called ‘Advanced

old device, there is remote

Performance

call service which lets an LG

In the area of lacking features,

low lights the face recognition

customer care agent control

the LG Q6 is also lacking

security feature will let you

www.mymobileindia.com

made to last long without any

surfing.

one expect from the phone, the

to help migrate data from an

life of 3,000mAh which is

messaging and Youtube

Camera

apps like LG mobile switch

the LG Q6 hasample battery

daily requirements of calls,

price range of 14,990 is not

the LG Q6 includes stock

down as it does not properly

Looks

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face recognition’. In case of

Conclusion overall, the LG Q6 is a smart looking device which is provided by the full vision display, the device is well built and it the size allows you to handle the device with one hand only. the LG Q6 besides its looks and design lacks the fingerprint sensor, USb type-c port and notification light on the phone. the 14,999 INr priced smartphone has many strong competitors like redmi Mi A1, Moto G5s and Samsung J7 Prime in that fray. n haider@mymobile.co.in

october 2017 | 73

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ViVo 7 PLUS A Selfie beast!

he Dongguan,

who love to see new changes

in the competitive market,

As the Vivo smartphones

china-based

and upgrades with every

then they were completely

are known for their powerful

smartphone

upcoming smartphone. If the

mistaken because Vivo has

front and rear cameras the

giant is yet again

users thought that after Vivo

yet again launched a new

new launch of Vivo 7 Plus

ready to thrill the smartphone

V5 series the company has

thrilling masterpiece with the

is attracting the users with

lovers and the inquisitors

come to rest and at peace

introduction of Vivo 7 Plus.

its massive 24 megapixel front camera which has soft Moonlight Glow. Weâ&#x20AC;&#x2122;ve got the device for review.

Design the main highlight as mentioned is the camera but it does not end there because the Vivo 7 Plus is having a 5.99 inch HD display with 18:9 aspect ratio. Despite its display size the phone is very comfortable to operate and to use even with one hand, plus the weight of the device is light as well (160 grams) to make users to carry it and use it with ease. the protection of the display is provided by corning Gorilla Glass 3 and for enhancing the protection the 2.5D curved glass is acting like cheery on top, so minor scratches and falls are easily handled. the display is almost bezel less on the side, with 2.15mm bezels. the rear side of the phone is having the fingerprint sensor which

74 | october 2017

MYMOBILE

can be used to unlock the device. below the sensor there lies the logo of the company. the rear side is having 16 MP rear camera. on the front

VerdicT Looks

elegant

Cameras

side of the device there is the

canâ&#x20AC;&#x2122;t ask for more

powerful selfie camera with

Performance

24 megapixel aligned with

Not as a Flagship

the selfie flash and the other

Battery

sensors. the bottom of the device is having 3.5mm audio jack, USb 2.0 port along with headphone jack. overall when it comes about looks the

Sufficient for a day

Value For Money bit overpriced

OVERALL

09 /10

delightful cameras and the trend is continuing in Vivo 7 Plus as well. the new Vivo 7

10 /10

Plus is having the dual front shooter which can be used for

08 /10

blurring and wide selfie angles. the front camera is so powerful

08 /10

which is not easily available in other smartphones. It gives you clarity and images which are

07 /10

84%

for to make you fell in love with the Vivo 7 Plus. the video calls with the selfie camera of Vivo

Vivo 7 plus is really a phone

7 Plus will delight the users.

that will amaze the users with

the selfie enthusiasts are for

its full vision display that gives

sure will be looking for the

wider display view for playing games or for watching any videos.

Platform

PROS camera

COnS Processor

(For detailed specifications, please refer to My Guide)

When it comes to the

new Vivo 7 Plus because if you love taking selfies Vivo 7 Plus is the best option to opt for. the images captured by the front camera are so sharp that every detail is well captured no

processor and performance,

is can be adequate storage

matter whether you are taking

the Vivo 7 Plus is having 1.8

for your media or application

selfies at night or in bright

GHz Qualcomm octa-core

and further if you want to

daylight. the face beauty of

Snapdragon 450 cPU and

increase the storage it could be

the Vivo smartphones is also

4Gb ensures a smooth and

increased as well with the help

upgraded to the new Face

powerful performance. this

of micro SD card upto 256 Gb.

beauty 7.0 which uses a new

wasnâ&#x20AC;&#x2122;t expected from Vivo

the music of Vivo 7 Plus

algorithm to brighten up and

when the phone is having 24

has fully upgraded AK4376A

offer a more even complexion

MP selfie camera as it takes

Hi-Fi audio chip which takes

in your selfies. At the back,

time to process the image.

mobile audio technology to

the smartphone is having a

the gaming experience is nice

new levels. the Vivo 7 Plus has

16 megapixel primary shooter

if not great and the display

features like smart split 3.0

enabled with LeD flash which

gives users wider screen so

and app clone as well which

is to give clear and sharp

that every detail of the game

helps us to operate multiple

images no matter where you

is visible. the new Vivo 7

social accounts.

take pictures and no matter in

Plus runs Funtouch oS 3.2

which condition dim or dark.

based on the Android 7.1

Camera

Nougat. the Vivo 7 Plus is

the main attraction of the Vivo

Battery

featuring 64 Gb of roM which

phones are their powerful and

the battery of the Vivo

www.mymobileindia.com

7 Plus is non removable battery having the power of 3,225mAh battery. the battery is undoubtedly sufficient enough to take the the device for whole day and there will

Tried & Tested

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be no hurry for charging the device even after the whole day use. the charging is rapid as well because it has the fast charger to boost up the battery in short time. the connectivity options include 4G, Wi-Fi 802.11 a/b/g/n/ac, bluetooth 4.2, GPS. the device is dual SIM supporting smartphone which is common nowadays plus it supports the 4G Indian bands. the sensors include in device are like light sensor, proximity sensor, accelerometer, compass, gyroscope.

Conclusion the Vivo 7 Plus surprises with its 24 MP selfie camera with Moonlight flash and large screen, yet there are more 18:9 display smartphones in the market like Micromax canvas Infinity and LG Q6 and both of them are almost half of its price. Priced at rs 21,990, this new smartphone can be your selfie supplement. n haider@mymobile.co.in

october 2017 | 75

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MicroMax canvas infinity A Good Package

icromax is well known company in the Indian market

for its smartphones and their reasonable pricing. the company has provided a new option for the aspiring buyers with its latest launch canvas Infinity. Micromax canvas Infinity featuresa 5.7 inch display with 18:9 aspect ratio. the smartphone maker has included all the aspects keeping in mind the current trending demand of the market like the selfie and large display. the smartphone is just costing around rs 9,999 and itâ&#x20AC;&#x2122;s all set to provide the thrill within such price range with its infinity display. Weâ&#x20AC;&#x2122;ve reviewed the device for you. Here it goes:

Design When it is about the looks of the phone Micromax do consider and tries to redefine it with its latest editions, the same goes for new Micromax canvas infinity. the smarphone has a metal body with the fingerprint scanner at the back to let you unlock the device and access the application just with a single touch of your finger. the rear side of the body is featuring the rear camera setup easily. It sports top and bottom antenna bands and has the speaker setup at the back as well. on the front of the device there are capacitive buttons, and the audio jack which is of 3.5mm and is on the top edge of the device. At the bottom of the device there is

76 | october 2017

MYMOBILE

Micro USb port. the attracting and the luring aspect of Micromax canvas Infinity is its 18:9 aspect ratio displaywhich

expanded up

fits the 5.7 inch screen in

to 128 Gb with the

a frame. the phone is quite

help of microSD card. the

light and very comfortable

Micromax canvas Infinity

while holding the device and

runs on Android 7.1.2 Nougat

well. the camera

is easily operable with one

which is the latest update of

mode gives you a real

hand despite its size. the

the operating system and later

time bokeh effect and re-

volume rockers and the power

this year it will be getting the

Focus option which is an effect

button is on the right side of

oreo update. the additional

to let you select the focus area

the device. the phone has the

layer of My Launcher UI makes

after shooting, allowing you to

removable back cover as well.

the device sluggish.

click pictures that seem to be

gets its fuel from a

taken on the macro mode of

Display

Camera

Micromax canvas Infinity has

the 16 Gb selfie camera is

is also having auto scene

5.7 inch HD IPS display with

yet another highlight of the

detection mode support.

720x1440 resolution and

device. the device sports a 16

with the screen ratio of 18:9.

megapixel selfie camera with

Battery

the display of the device is

soft selfie flash. the camera

the Micromax canvas Infinity

something which you will

is having f/2.0 aperture, 5P

find noticeable in the device.

lens, and face beauty modes

the screen is protected by

which is for sure to give you

2.5D curved glass coating

amazing pictures. the selfie

preventing any damage like

taken in the low lights are also

scratches or sudden fall of the

very sharp and clear because

device. the display for sure

to selfie flash enabled with the

will give you HD experience of

device. the selfie enthusiast

watching any video.

will find this phone appealing

Platform

because of the focus put on the selfie aspect of the

Micromax canvas Infinity

smartphone. the phone comes

is powered by 1.4GHz

with Super Pixel which clicks

Qualcomm Snapdragon 425

multiple pictures at the same

Soc processor. the device is

time and combines them to

having 3 Gb of DDr3 rAM.

give you higher resolution and

With the average processor

more details. the phone does

the Infinity fails to live upto

not stop with just its selfie

the gaming experience we

camera the thrill continues

could have had with such

with its 13 megapixel rear

large display. the smartphone

camera. the rear camera has

has 32 roM for your files.

sensor with selfie support and

Further the storage can be

also having f/2.0 aperture as

www.mymobileindia.com

an SLr camera. the camera

Looks

07 /10

Cameras

09 /10

Performance

08 /10

Battery

07 /10

Value For Money

08 /10

Very impressive

Good enough

Needed more

A nice buy

OVERALL

to last for a day at least. We could have got some more strength to it as it has got the big screen to consume the power. the device is Dual SIM supporting device with both the SIM being micro SIMs and both the SIMs support 4G. there is different slot

verdict Modest design

2,900 mAh battery. the battery is decent enough

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for microSD card which is an advantage while choosing this smartphone because mostly the phones donot have this feature. there are other connectivity features as well like Wi-Fi 802.11b/g/n, bluetooth, GPS, AGPS, and otG support (up to 64Gb).

Conclusion the Micromax canvas Infinity possesses features of some of the high-end flagship

78%

smartphones in the entry segment price but there are flaws as well. the average processor could be a worry for

PROS big Display, camera

COnS Processor

(For detailed specifications, please refer to My Guide)

the device as the brands like redmi are way ahead in specs within the same price point. Yet it cannot be overlooked like YU black. n haider@mymobile.co.in

october 2017 | 77

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Intex AquA LIons 3 A King-sized battery Phone!

ntex is one of the most preferred mobile phone brandsin the Indian market you will find especially in

the entry segment smartphones as well as its feature phones. the reason for its usage on large scale is its low costing smartphones with great power and performance. Intex Aqua Lions 3, the recent launch of the company is an example of that, which is not just attracting the customers with its reasonable price but with its powerful battery backup also.

Design the new Intex Aqua Lions 3 is having display of 5.00 inch screen and resolution of 720 pixels by 1280 pixels to give the users a good feel while using the smartphone. the volume rockers and the power button is on the right side of the device to easily turn off the screen or to increase the volume while playing any song or video. on the front side of the device there is the front camera on the top and below the screen are the capacitive keys. the rear side is having the logo in the middle and there is rear camera with LeD flash. the front camera is also having the selfie flash to allow the users to take selfies even in dark conditions. on the top of the device there is USb port for charging and also headphone jack. the new Intex Aqua Lions 3 supports 4G Indian bands to let the users to avail the benefits of 4G and the latest offers given various network companies. the

78 | october 2017

MYMOBILE

smartphone has a surprising

Android 7.0 Nougat. the latest

giving all the important aspects

non removable. Although

element in it which is the Auto

oS availability in the device

in reasonable price. there

while using internet and some

call record feature.

makes you use the latest

are beautification modes as

games the battery seems

android updates for various

well in the front cameras. there

to drain rapidly but there is

applications.

is auto face detection mode

nothing much to concern about

as well.

because the battery power

Platform the Intex Aqua Lions 3 is powered by 1.25 GHz quad

Camera

core processor. the processor

When it comes about the

Battery

in the price range of the Intex

latest trends and having

one of the main attracting

Aqua Lions 3 is quite satisfying

cameras which can give you

highlights of the device its

Connectivity

to make you handle tasks of the

clear images, the new Intex

powerful battery which is of

the Intex Aqua Lions 3 is Dual

phone. the processor allows

Aqua Lions 3 might satisfy the

4,000mAh. the battery power

SIM smartphone supporting

you to run the apps smoothly

users with its rear and front

is immense making the device

4G Indian bands. the other

but sometimes the big

cameras. the rear camera is

last long and the battery is

connectivity options include

applications do make you wait

of 8 megapixel and the front

for sometimes to get the device

camera is of 8 megapixel as

running. there is 2 Gb of rAM

well and the highlights of the

available in the Intex Aqua

device in its camera section is

Lions 3 and together with the

the availability of flash on both

processor it will make you run

the cameras letting you use

applications with less worries

the device in any condition.

of getting the device slow in

the rear camera which is of 8

between. the external storage

megapixel gives clearimages.

is of 16Gb letting the users

It takes clear shots in daylight

store reasonable amounts of

and the flash helps to take

apps and other stuffs like mp3

equivalent amount of shots

songs and video songs. the

even in the dim lights. on

external storage can further

some occasions the flash may

be expanded up to 128Gb

sometimes blurs the images

the Intex Aqua Lions 3 gives a

with the help of microSD card.

but it could be said the rear

mix bag of decent specs. the

overall the processor and the

camera is satisfactory when

phone has a good battery life,

rAM are sufficient for the price

it comes about capturing the

tag which the smartphone is

images and memories. the

PROS

front camera is of 8 megapixel

battery

having. the Intex Lions Aqua 3

as well with selfie flash which is

is running on the Android

joy for the selfie lovers because

operating system which is the

the price tag of thisdevice is

www.mymobileindia.com

can give long hour of fun and entertainment.

verdIct Looks

07 /10

Cameras

07 /10

Performance

08 /10

Battery

09 /10

Generic design

Quite Manageable

Very neat

Stands out

Value For Money A Pro device

OVERALL

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7.5 /10

77%

Wi-Fi, GPS, bluetooth, USb otG, Headphones. there are other sensors as well like G-Sensor, Proximity Sensor and Light sensor. the availability of such sensors gives the device upper hand when compared to other smartphones of this price range. Intex Aqua Lions 3 comes pre-loaded with Qr code, Xender, Gaana and Amazon Prime Video too.

Conclusion

usually needed by the users in

COnS Processor

(For detailed specifications, please refer to My Guide)

that segment for music and FM radio. the camera performance can also be justified in this price range. n haider@mymobile.co.in

october 2017 | 79

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InFocus Turbo 5 PLus An affordable Duet

oxconn-backed

smartphone, dubbed the turbo

at the back and second is the

However, there is nothing

smartphone maker

5+ in India. the smartphone

huge battery which powers the

so out-of-the box about the

InFocus, adding

is a new member of the budget

device. So, the smartphone

design for us, and the device

onto its list of

segment, with its highlights

is all set for a litmus test, and

is heavy (mainly due to the

smartphones, has launched

being divided into two; first

here are the results:

huge battery it houses). the

the successor to the turbo 5

the dual camera setup seen

Design

device has been easy to use; however, the weight always

So I got the Matte black

bothered me during the usage.

turbo 5+ for review, and

talking about the aesthetics,

the device is pretty much

the smartphone at the back

appealing at the first sight.

features dual cameras, placed horizontally at the top left corner, with dual LeD flash placed next to it. Going downwards, we can find the â&#x20AC;&#x2DC;InFocusâ&#x20AC;&#x2122; logo in the middle, and a single antenna band at the bottom end. At the front, are the regular front camera and the mixture of the usual sensors, with the physical home button at the bottom which also acts as a fingerprint scanner for the device. At the bottom end, are placed the speaker grille and a USb port, while the top end is home to a 3.5mm audio jack. At the left-hand side is the dedicated SIM card holder, while on the right there is a combination of volume rocker and a power on and off button. So, my score for the design department is 8/10; the device feels good on the hands, but I so wished it wasnâ&#x20AC;&#x2122;t obese.

Cameras When we talk about dual cameras, our very first thought is the bokeh effect created as well as an awesome performance delivery. So starting with the primary

80 | october 2017

MYMOBILE

burntest cameras, the smartphone has twins at the back, each rated at 13-megapixel and

verdIcT Looks

08 /10

Cameras

Decent performance

07 /10

camera in almost all possible conditions, and I wasn’t really

Performance

08 /10

5-megapixel, with autofocus and dual LeD flash. I tested the

impressed with the result I got. the smartphone processed the

Looks good

Above average

Battery

output way too much, making

Sufficient enough

08 /10

it appear much like a painting.

Value For Money

08 /10

the bokeh created wasn’t so impressive either. the bokeh actually encircled the subject

can be a daily driver

OVERALL

78%

of the image instead of blurring out the background. the front camera is a 5-megapixel one, and again,

PROS

the resultant picture was just

Huge battery

average. the front camera did not over saturate the picture, but the pictures turned out

COnS Heavy

(For detailed specifications, please refer to My Guide)

to be grainy. Among the performance by both the

is an added advantage. there

camera sensors, the shutter

is also the Adaptive brightness

speed of the device was

feature which when turned

average too.

on, adjusts the brightness of

around with the boredom

Nougat which has been smooth

the display in accordance with

busters (games), and much

throughout, barring the use of

cameras could have been

the surrounding conditions.

more, got done with ease.

bloatware in the smartphone.

slightly better, they being the

overall, the display of the

However, the touch appeared

main highlight of the turbo 5+.

smartphone is above average.

to be problematic at times

Conclusion

Display

Performance

with it being unresponsive.

the InFocus turbo 5+, with a

the audio quality too, was fine

price tag of rs 8,999 has been

the screen of the turbo 5+

Among the aforementioned

enough. Additionally, there is a

pitched as a total daily driver

spans 5.5-inch and the display

specifications, the smartphone

fingerprint scanner, embedded

by the company, with added

panel is natured to be In-cell

is powered by a Mediatek

in the home button, and has

features the tech world is

IPS, with a covering of 2.5D

Mt6750 processor, and gets its

been snappy throughout,

growing crazy about. However,

curved glass on top. During my

multi-tasking capabilities from

however, has been inconsistent

the smartphone is still not

usage period, the display hasn’t

3Gb of rAM. the device is

too.

there yet. Left alone all the

really been a substance of

equipped with 32Gb of internal

irritation. the colours produced

storage, which comes with the

smartphone has a battery

too; there is a huge battery

have been rich, and the screen

option to expand up to 64Gb

capacity of 4,850mAh, which

and at a competitive price, the

was subject to adequate

with the use of a microSD card.

this time has been toned down

device can be considered as a

brightness. the viewing angles

the smartphone, performed

as compared to its predecessor

daily driver. the turbo 5+, with

have been fine too, however,

quite fine during its burn

which possessed a 5,000mAh

all its might, stands against

the display is slightly reflective.

test. the day-to-day tasks

battery. the battery fueled

the likes of the Xiaomi redmi

the smartphone also offers

which includes social media

itself in almost an hour, and

4, with better cameras, and

the MiraVision feature which

surfing, window shopping

worked out through a day

Yu Yureka black with a better

allows users to optimize the

(which turns into shopping),

and at times even more. the

processor. n

display picture quality, which

clicking pictures, playing

smartphone runs Android 7.0

So, in my opinion, the

www.mymobileindia.com

coming to the battery, the

cons, we have pros

vanshika@mymobile.co.in

october 2017 | 81

Tried & Tested

burntest

KULT BEYOND A Promising Handset

ult is the new

Design

display and home button in

beyond comes with black

telecom brand

the Kult beyond is the latest

the centre, there is camera in

metal body giving the device

in the Indian

launch of the company. the

the centre of the front side of

an attracting look.

smartphone

Kult beyond logo is something

the phone display with LeD

market. the company first

interesting design on the rear

flashlight. on the top of the

Display

entered the Indian market in

side of the phone and it is on

device there is USb port for

the Kult beyond comes with a

the year of 2015 and launched

the lower side of the phone.

charging purpose which is

5.2 inch touch screen display

its first Android phone in the

When it comes about the rear

not quite often seen in the

which has a resolution of

same year only called Kult 10.

side of the phone, the device is

smartphones of recent times,

720 pixels by 1280 pixels.

the Kult beyond seemed to

having fingerprint sensor and

the top is also having audio

the display size of Kult

be designed for the first time

13 megapixel camera. the

jack as well. the

beyond in the price range

buyers targeting the budget

front of the device is having

Kult

which it possess is luring

segment market.

two capacitive keys on the

82 | october 2017

the users with its screen

MYMOBILE

With such battery backup the worry of charging on regular span of time also goes down. the charging of the device is powered by a rapid charger which has the capability to charge the device in short span of time, so one can be assured that the phone wonâ&#x20AC;&#x2122;t let you down easily.

resolution provides you a nice

system which is Android 7.0

It is powered by 3,000 mAh

experience in case of viewing

nougat allowing the users to get

non removable battery giving

any documents or watching any

the benefits of latest update of

the phone boost of power.

video on the phone. It has 2.5D

the android operating system.

the battery power of the

Glass as well providing the

device is quite impressive

protection to the screen from

Camera

any scratch or minor damage.

the Kult beyond has two

phone throughout the day

the size of the phone is easy

impressive cameras to attract

without having the thought

to hold and operate and feels

the users to let them click

of battery getting low easily

sturdy when you hold it.

amazing pictures in any

or charging the device on

condition. It has 13 MP front

regular occasions. It gives you

camera with LeD and screen

non- stop hour of enjoyment

the Kult beyond is powered

flash which means that you

whether you are playing game

by 1.2GHz processor which is

do not have to worry about the

or you are enjoying movies.

meant to deal with the running

condition or about the lighting

applications and other tasks

of the environment in which

of the phone with ease by

you are clicking selfie because

reducing the workload. the

the LeD screen flash always

device carries a 3 Gb rAM

lets you to take a clear and

which is capable of dealing

crispy image no matter what

with any process reducing

the conditions are. So for selfie

the pressure amount on the

lovers it is quite an attracting

processor and as well as on

feature. the rear camera is of

the battery life of the device.

13 megapixel with LeD Flash

the 3 Gb of rAM is quite good

so you can shoot amazing

enough to let you have a good

pictures at day and even at

gaming experience as well.

night as well. the cameras

the Kult beyond has 32 Gb of

are quite good giving you clear

could be nice beginning

roM which is quite enough to

and crispy images even in the

OVERALL

store large files and videos and

dim lightings. the camera

thatâ&#x20AC;&#x2122;s not all, the storage can

app features a face beauty

further be expanded adding

mode and you can adjust the

32 Gb more with the help

exposure, white balance, anti-

of microSD card giving you

flicker and anti-shake.

Platform

enough space to store anything you wish for. the Kult beyond is having the latest update the Android

www.mymobileindia.com

Battery the Kult beyond possesses an impressive battery power.

allowing the users to use the

vErDicT Looks

08 /10

Cameras

07 /10

Performance

07 /10

Battery

08 /10

Decently poised

Satisfactory results

Manages well

Sufficient with specs

Value For Money

08 /10

76%

Connectivity the Kult beyond is capable of carrying dual SIM cards both being GSM. It accepts Nano SIM card in its one SIM slot and one micro SIM card slot

Tried & Tested

burntest

is there which can be used to place microSD card in it. the Kult beyond supports 4G in first SIM slot and the device is capable of supporting Indian 4G band networks. the connectivity options include Wi-Fi, GPS, bluetooth, as well. the phone also included headphones of 3.5mm. the Kult beyond is lacking some sensors as well which is hard to expect in the device with the price tag which Kult beyond is having. Sensors like magnetometer, proximity sensor, accelerometer, ambient light sensor, gyroscope, barometer, temperature sensors are not found in Kult beyond.

Conclusion the Kult beyond is being marketed by the optiemusInfracom which also sells blackberry in India. the

PROS Design, camera

COnS Multitasking

(For detailed specifications, please refer to My Guide)

budget segment smartphone has the capabilities of being a decent companion for your daily need. n haider@mymobile.co.in

october 2017 | 83

Tried & Tested

burntest

LEPHONE W2

A pocket-friendly competent smartphone!

84 | october 2017

MYMOBILE

he Indian

there is the headphone jack

system, lacking the latest

heated up while charging but it

smartphone market

and at the bottom of the device

upgrade of Android operating

returns to its normal self, so itâ&#x20AC;&#x2122;s

is full of devices

is the USb port. the speaker

system 7.0.

not much to worry about.

with attracting

is placed at the back of the

Camera

Connectivity

the new Lephone W2 has a 2

the W2 is a dual SIM with

MP rear camera with LeD Flash

both the SIM GSM type and

features and price tags, so the Lephone thought to reach every

device.

section of the society belonging

Display

to every socio economic

the phone comes with a 4.5

and 0.3 MP VGA front camera.

both the SIM trays are micro

status with its smartphones

inch touchscreen display with

the rear camera enables to

which means Lephone W7

possessing a reasonable

a resolution of 480x854 pixels

take clear images and its flash

accepts micro sim cards. the

price tag. the new Lephone

which is quite good to fit the

enables it to take shots in the

device is 4G supportive and

W2 is the latest launch of

display. the screen is protected

darkalso. the front camera is

both the SIM in device are

the company which is the

with the glass shield which is

quite average but users can

capable of supporting 4G(with

basically aimed at reaching the

normal glass protection but

take selfies with filters available

support for band 40 used by

customers who are in double

powerful enough to protect the

in the camera section.

some Lte networks in India).

mind to choose which mobile

device.

to opt for in a reasonable and lower price range. We have got

Platform

the device, golden color variant for our readers. Happy to share the review with you allâ&#x20AC;Ś

the device also supports 3G

Battery

in its both SIM section. this

the Lephone W2 is powered

network capability of this in

the Lephone W2is powered

by a 1,500mAh battery and is

such price range is a bonus to

by1.3GHz quad-core processor

pretty good to make the device

users who can use 4G in both

letting the device to handle

last long without the concern of

the SIM.

the task with less pressure

charging the phone on regular

and allowing the device to

span of time and plugging

tthe Lephone W2is available

run smoothly. the rAM of the

the charger, but the battery

GPS, bluetooth and USb

in variation of gold color, black,

device is 1Gb providing power

drains up while using heavy

otG. the device is loaded

rose gold white and pink colors

to the phone but the rAM

applications. the device do get

with various sensors as well

which are quite an attractive

seems to be quite average

color to look at and the pink

because in present time there

variant is kept in mind to

are hardly any phones who

attract the female customers.

offers 1 Gb of rAM. the device

the design of the device is

gets heated up on using some

such that it fits in the hand

large sized applications. the

perfectly allowing the user to

device is packed with 8 Gb of

use the device with one hand

internal storage meaning you

only. the power button as well

can have various apps as well

Fine-tuned

as the volume knobs is on the

as good amount of movies and

Battery

right side of the device. on

music which could easily be

enough for a day

topof the front side there is

stored in the device and can

Value For Money

Design

vErdicT Looks

08 /10

Cameras

07 /10

Nice and Sturdy

Satisfies oneâ&#x20AC;&#x2122;s needs

Performance

08 /10 07 /10 08 /10

other connectivity specifications include Wi-Fi,

including Proximity sensor, Accelerometer and Ambient light sensor as well making the device capable of attracting customers in Indian market. In the sensor zone the device lacks some sensors as well like gyroscope, compass, barometer and temperature sensor as well.

Conclusion

front camera and in the bottom

be further expanded upto 32

evenly justified

of the screen there is capacitive

Gb with microSd card making

button with navigation keys

the device more efficient and

OVERALL

on its both sidesgiving the

a desirable smartphone in

smartphone. the device in

users to do multi-tasking. the

the growing Indian market of

its price tag provides all the

rear side of the device has 2

mobile phones which can give

MP camera with LeD flash.

you so much advantage and

PROS

features available in such price

Display, Memory

on top the device

range. the device is running on Android 6.0 Marshmallow operating

www.mymobileindia.com

Tried & Tested

burntest

For a phone which cost just

76%

about rs 4,000, Lephone W2, is surprisingly well performing

essential features which the

COnS Front camera

(For detailed specifications, please refer to My Guide)

users might want to see in their smartphone. this could be a nice companion for your daily needs. n team@mymobile.co.in

october 2017 | 85

Great Deals

mobilesensex

bazaar bargain Samsung Galaxy S8+ (6GB RAM) the Galaxy S8+ sports a 6.2-inch QuadHD+ (2960x1440) â&#x20AC;&#x2DC;Infinity Displayâ&#x20AC;&#x2122; with 529ppi pixel density. Powered by an octa-core exynos Series 9 processor, the smartphone comes with 12MP dual-pixel camera with f/1.7 aperture and oIS along with an 8MP autofocus camera with f/1.7 aperture. It has 128Gb storage which can be further expanded up to 256Gb via a microSD card. the smartphone comes with iris scanner, fingerprint scanner, facial recognition, IP68 certification for dust and water resistance. It is backed by 3500mAh battery with fast charging support. Some of the connectivity options include Wi-Fi, NFc, USb type-c, GPS and bluetooth 5.0. n

Launched at: rs 29,999 Current Price: rs 25,999

OnePlus 3T

(6GB RAM, 64GB ROM)

Launched at: rs 74,900 Current Price: rs 64,900

86 | october 2017

the onePlus 3t features a 5.5-inch HD optic AMoLeD display, with the corning Gorilla Glass 4 protection. It is powered by 2.35GHz Qualcomm Snapdragon 821 chipsets and Adreno 530 GPU. the smartphone comes with oxygen operating System and runs on Android Nougat 7.1.1. the device has a 16MP rear camera and a 16MP front camera. It is provided with a fingerprint scanner on the home button and houses a 3600mAh non-removable battery. For connectivity, it has dash charging support, type c port, Dual SIM, 4G VoLte, Wi-Fi, bluetooth 4.2, NFc and GPS. It measures 152.7 x 74.7 x 7.35 mm and weighs approximately 158 grams. n

MYMOBILE

Great Deals

mobilesensex

Vivo V5 Plus the smartphone features a 5.5-inch HD display of 720x1280 pixel resolution and is powered by a 2GHz octa-core Qualcomm Snapdragon 625 processor, paired with 4Gb of rAM. It offers 32Gb of internal storage, with support for microSD cards of up to 128Gb in size. the Vivo V5 Plus runs Android 6.0 Marshmallow, skinned with the company’s own Funtouch oS. Packing a 3055mAh battery, the V5 Plus comes with dual selfie cameras at the front. one has a 20MP module with Sony IMX376 sensor and f/2.0 aperture, while the other has an 8MP module. the smartphone sports a 16MP rear camera as well. n

Launched at: rs 39,990 Current Price: rs 29,990

HTC U Play the smartphone features a 5.2-inch FHD display with a resolution of 1920×1080 pixels. Powered by an octa-core Mediatek Helio P10 processor, the phone has 4Gb rAM and 64Gb of internal memory which can be further expanded up to 2tb via a microSD card slot. It has a 16MP primary camera with optical image stabilisation (oIS) and comes packing Laser Autofocus and Phase Detection AutoFocus (PDAF). the phone sports a 16MP shooter on the front. there’s a 2500mAh battery powering the smartphone which runs on Android 7.0 Nougat. It also comes with the AIbased Htc Sense companion software. n Launched at: rs 27,980 Current Price: rs 22,990

team@mymobile.co.in (Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

www.mymobileindia.com

october 2017 | 87

Guest Column

by InvItatIon

Towards insights driven approach to marketing smartphones By Nikhil Mathur

emember the discussion

relentless hammering of smartphone

With demonetisation, and even more

about, 1, 2, 3 or 4 screens?

brands during major sports events such as

with the adoption of GSt across India on

Well, let’s fast track to a

the Icc, IPL cricket matches, or the colorful

the 1/7/2017, the focus has increased

market which is ahead of

shop branding. beside the technology itself,

on distribution, and that as well hit

the curve, India. the global smartphone

what is also pushed are focused usage

smartphones. With 80% of a consumer

industry has been steadily developing

model such as selfies, video streaming, all

accessing the internet through his phone,

and growing in penetration. the growth

of it underpinned with attractive pricing of

but also 80% of the market still sold

has opened up volumes, but in selected

course.

through shops, channel distribution, online

markets, it has opened up in competition.

Don’t expect India to be a cheap market;

Whereas the initial stages were in high-

it is a value for money market. the consumer

equipment markets such as North America

is extremely aware of what he can get at

the question is on the actual churn, the

and europe, the boost and manufacturers’

what price point, and his choice will be

replacement of the smartphone, what are

focus now chiefly turned to other markets

made on all component of the “package”.

the critical points to look for, for consumers

for alternate avenues for growth. With

Your pricing will be your image.

that won’t purchase new phones on a

and offline, is a key factor to fuel growth and drive sales.

smartphone penetration maturing in many

whim. With new models and brands being

developed markets, continued growth in

introduced to the marketplace at a faster

rate, the window of opportunity to get all “To stay makes India an attractive market to device these dimensions right is shortening, and relevant, marketers will manufacturers. sales opportunities have to be focalized Smartphones in India occupy need to leverage all the tools laser-sharp. on the advertisement a very unique marketing niche. front, this explains short-burst, less at their disposal. For example, From the initial meeting gambit, lengthy advertising campaigns, where it is not rare to see people marketing mix modeling evaluates focused specifically on new product opening up by stacking 2 or even 3 launches. the marketing campaigns’ smartphones, to a not-so-unusual the window for commercial practise of having a “live” feature margins has hence a tendency to performance across different phone for usage and a “display” reduce as well. With these rapidly media channels – both smartphone for show, your phone is at decreasing timelines and ever higher the heart of the individual presentation stakes, the success of any brand online and offline” the world’s third largest smartphone market

and representation.

Strong branding is key, as shows the

88 | october 2017

campaign depends on the effective use of market intelligence to communicate and

MYMOBILE

market your products.

and brands. For example, innovative tech

showing no signs of letting up. Instagram

products benefit more from digital media

takes 15-second videos that look a lot like

advertising instead of traditional media

commercials. they’re part of the marketing

to stay relevant, marketers will need to

advertising. Apart from media channels, it

mix and offer brands the sort of reach they

leverage all the tools at their disposal. For

is also vital to ensure that the format and

only got a few times a year on television. to

example, marketing mix modeling evaluates

timing of your campaign is aligned to your

that end, social will just be folded into the

the marketing campaigns’ performance

objectives – whether this is to boost sales

broader marketing discipline. Gone are the

across different media channels – both

in the short term or build brand equity for

days of vanilla advertising; now brands think

online and offline. the crucial insights

the longer term.

of storytelling, branded content and digital

Staying Relevant

enable marketers to strategies and allocate

Here’s where marketing mix modeling,

advertising. the new-age advertising goes

the appropriate budgets to generate

through a correlational analysis of point

beyond the product and its specifications.

maximum return on investment (roI).

of sales data and marketing campaign

In today’s landscape, “connected

research intelligence will also help to

performance, can give accurate insights

consumers” are constantly seeking

support a brand’s marketing goals in the

on synergies and roI measurement across

compelling experiences. to be successful,

short and long term.

channels and media. by understanding

a product or service needs to be intuitive,

As the tech market is relatively

exactly which of your promotions work, you

usable and engaging while creating

mature, it makes it increasingly difficult

have the power to simulate the outcome

memorable experiences. With research

to differentiate products from those of

of sales optimize your activity for each

intelligence, brands can leverage user

the competition. today, although it is still

channel.

insights to improve their product design,

possible to promote just the features of a

Guest Column

by InvItatIon

concept and prototype, to build and sustain

product, it is more effective for advertising

Emerging Trends

campaigns to focus on product benefits and

over the next five years we’ll also see

“connected consumers” are exposed to

compelling brand experiences, to cater to

traditional channels like radio and television

more advertising messages than before and

“connected consumers”. there’s been an

open themselves up to receive marketing

have shorter attention spans. this makes it

explosion in the consumption of online

assets programmatically. today, social

more important for brands to know exactly

‘on-demand’ viewing across Asia Pacific,

media platforms such as Facebook make

where, when and how to reach this group

creating new media moments that didn’t

substantial money on advertising and it’s

of audience. n

positive customer experiences. Additionally,

exist in a traditional marketing world. therefore, as marketers, it is essential to determine what to advertise, but it is more crucial to understand how your target customers react to communications. our research tells us that the contribution made by different media varies by industry

www.mymobileindia.com

The author is Managing Director, GfK – South Asia. GfK is a trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. For more on GFK please visit: http://www.gfk.com/en-sg/about-gfk/about-gfk/

october 2017 | 89

In Conversation

face to face

“UCWeb is guided by its mission to connect people” DESPITE INDIA BEING THE WORLD’S SECOND LARGEST INTERNET MARKET AFTER CHINA, A HUGE MAJORITY REMAINS UNCONNECTED! BUT GOOD NEWS IS THAT WITH INCREASING SMARTPHONE PENETRATION, LTE FEATURE PHONES AND A SHARP DROP IN DATA COST, THE MIGRATION TO DIGITAL CONNECTIVITY WILL BE SWIFT. STILL, ISSUES LIKE SLOW INTERNET SPEED AND ERRATIC CONNECTIVITY HAMPER DIGITAL EXPERIENCE. IN THIS SCENARIO, YOUNG LI, HEAD-INTERNATIONAL BUSINESS DEPARTMENT, ALIBABA MOBILE BUSINESS GROUP, EXPLAINS TO

NIJHUM RUDRA HOW UCWEB ENHANCES DIGITAL EXPERIENCE AND CONTENT DISCOVERY DESPITE TECHNICALLY CONSTRAINED ENVIRONMENT.

MYMOBILE

What are some of the challenges Indian

which make a meaningful difference to

sharp surge of 30% whereas content

customers are facing these days when it

their lives. We utilise technology, use data

with a photograph or pictorial depiction

comes to accessing high-speed internet?

compression to enable faster downloads

has worked 1.7 times better than its

The next wave of growth in India’s internet

and cloud computing technology which

counterpart.

penetration is expected to come from Tier

facilitate faster page downloads without

Apart from limited bandwidth

II and Tier III cities, enabled by wireless

attracting stiff download charges from

availability, content distribution and

mobile internet. The preference of the

mobile carriers.

accessibility is the new challenge faced

Indian consumers towards vernacular and

Our focus is to build and enhance user

by the industry. The key driver to further

regional language content is constantly

base in India. The success and adoption

growth is the affordability of data. This will

on the upswing, with 93 per cent of the

rates so far have been encouraging and

crystallize further adoption by new mobile

time spent on videos in Hindi and other

going forward our focus will remain on

Internet users and prompt existing users

regional languages.

to utilise more data.

But, compared to China, India is

UCWeb has also been setting new

still at a nascent stage. There are many

trends under the UC We-Media program

challenges and obstacles. Shortage of

where people get an opportunity to create,

content creation is the most critical one.

to write, share thoughts and engage with

According to our data, there are at least

their followers on UC News. Celebrities

400,000 self-publishers in India already,

including Manish Paul (the host of Jhalak

but content creation is still far less

Dikhla Jaa), dancer Lauren Gottlieb

than enough to meet the user demand,

and author Chetan Bhagat have joined

especially in the niche categories.

We-Media platform in the past to write

Meanwhile, the content quality is uneven, making it difficult for the users to pick up high-quality articles from thousands of news feeds within their limited time of reading. Third, the traffic distribution is inconsistent as well. Those top media or KOLs take up most of the traffic, while some of the good long-tail contents are not getting the traffic they deserve. Last and the most important one is the inefficiency in monetization. The traditional methods of monetization majorly depends on the Ad profit sharing, but the truth is that if the traffic is not good enough then there is a very rare chance that a publisher will make the profit they deserve. And even if the traffic is good,

exclusive content on UC News.

“There are more than 600 mn mobile users and 20 mn content creators in China. India currently has 371 mn mobile users with miniscule contribution from self-publishing. With a yawning demand-supply gap, the self-publishing industry in India is set for a major leap”

the whole transaction chain prevents the

Where do you see yourself? Do you have any plans of expanding your services in Indiaand globally? 2016 has been a landmark year for UCWeb’s India journey with the launch of UC News, scores of partnerships and scaling the 100 mn user mark. UC News has witnessed an astounding success since its launch in June 2016 and is currently one of the fastest growing news and content aggregator app on Google Play. The app has crossed 100 Million Monthly Active Users (MAUs) in India and Indonesia as of April 2017. We are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News.

writers from making the profit to his/her

localisation of product with a view to drive

Just to give you a perspective, there

maximum potential.

deeper content and service integration,

are more than 600 mn mobile users

making UC Browser the super application

and 20 mn content creators in China.

on a handset.

India currently has 371 mn mobile

How’s your company tackling those painpoints and offering state-of- the-art internet

According to UCWeb content trends,

users with miniscule contribution from

services in India? UCWeb in every market

photo and video-related content draws

self-publishing. With a yawning demand-

is guided by its mission to connect people.

higher engagement and significantly

supply gap, the self-publishing industry

We want to be the window through which

outperforms content without any images.

in India is set for a major leap, emulating

people access information, opportunities

Video content on mobile has seen a

growth in the China market.

www.mymobileindia.com

In Conversation

face to face

OCTOBer 2017 | 91

In Conversation

face to face Leading the user-generated content

Can you please elucidate your evolution of

Information Feeds, non-conventional

ecosystem in India, UC News recently

from a mobile browsing tool to a content

News Feeds – including blog posts,

announced The We-Media reward

distribution platform? With the changing

independent write ups, imagery feeds,

Plan 2.0 for self-publishers, bloggers

mobile internet landscape, UCWeb has

videologs, short video content and more

& independent writers with an initial

adopted a strategy of becoming a content

have become a huge hit. In the near

investment of 50 Million INr. The

distribution platform from being a browsing

future, more professionally trained content

program has seen major success in other

tool by engaging and aggregating diverse

contributors will establish themselves as

countries and aims to bring viewpoints

form of content on its platforms – UC

“We-Media”, a collective term for those

from celebrities, bloggers, key influencers

Browser and UC News.

who turn themselves into independent

or a common man to a single platform.

With growth in consumption of

media brands. UCWeb is investing 2 Billion INr for driving content distribution in India over the next 3 years. UCWeb will be inviting more content providers to join We Media program, helping them increase traffic, earn followers and monetize their content. UC Browser is now the preferred option for mobile browsing and an ideal platform for accessing different kinds of content. Please describe your success story and increasing market share in India? UCWeb is a leading provider of mobile internet software technology and services. We are a part of Alibaba Group and motivated by the mission to provide better mobile internet experience to billions of users around the world. Our product portfolio includes mobile browsing services (UC Browser) application and game distribution platform (9Apps), and a mobile traffic platform (UC Union) amongst others. In the 6 years that UCWeb has been in India, UC Browser has transformed from being the largest mobile browser to a leading content distribution platform. UCWeb is taking several steps to increase its appeal amongst the user base by offering localized content and services, UC Cricket and UC News being one of the many. We also want to be a platform for more app

“We want to be the window through which people access information, opportunities which make a meaningful difference to their lives”

serving content or experiences. Apart from our app store, 9Apps, which also resides in the browser apart from being a native App, there are inbuilt apps such as video and audio player as well. With UC News we intend to aggregate

92 | OCTOBer 2017

MYMOBILE

local content and offer a single window

content in the past year. And the new hot

to the world for content creators as well

concept is Short Videos (Videos under

as the consumers. Our goal is to provide

2 minutes duration). Short Videos are

more time on videos than any other

regional language support.

www.mymobileindia.com

“Our new strategy is From Tool to Content. We will focus on content aggregation going forward based on our successful partnership for UC Browser, UC Cricket and UC News”

nijhum@mymobile.co.in

OCTOBer 2017 | 93

Innovation

Special feature

From the Garden of Cupertino HERE IS ALL THE LOWDOWN YOU WANTED TO KNOW ABOUT THE LATEST FROM APPLE’S COVETED STABLE

By Vanshika Malhotra & Nijhum Rudra

pple Inc, the iconic tech

Need Is Love’), has given birth to its 2017

company founded by the trio

iteration of iPhone models- the iPhone 8,

of Steve Jobs, Steve Wozniak

the iPhone 8 Plus and the most anticipated

and Ronald Wayne recently

iPhone X. The official Apple event was held

unleashed a slew of devices aimed at

for the very first time at Steve Jobs Theatres

retaining its leadership as innovator and of

in Cupertino.

course to retain its number one slot as the

Putting the innumerous leaks and

largest information technology company in

speculations to rest, we have the 2017

the world by revenue. So here we give a

iPhones with us. Starting with the

deep look on Apple’s latest!

iPhone 8 and the iPhone 8 Plus, both

iPhone X, iPhone 8 and iPhone 8 Plus

the smartphones come with A11 Bionic chipset, run iOS 11, support the rumoured Qi wireless charging and Apple’s venture

A decade ago, Apple’s baby iPhone was

into AR capabilities. The iPhone 8 sports

born, and 2017 being its 10th anniversary,

a 4.7-inch Retina HD True Tone display,

Apple (with the backdrop singing ‘All You

while the iPhone 8 Plus features a 5.5-inch Retina HD True Tone one. In the camera department, the iPhone 8 houses a 12-megapixel rear shooter with optical image stabilisation, and the iPhone 8 Plus on the other hand, is home to dual rear cameras, both rated at 12-megapixel each. The iPhone 8 Plus supports Portrait mode for Bokeh, in addition to which there is the new Portrait lighting which allows users to change the lighting of the image clicked. There is a 7-megapixel front shooter with Retina flash. Both the smartphones come in 64GB and 256GB internal storage options and gold, silver and space grey colour variants. The devices will be up for grabs starting September 23. The iPhone 8 costs $699 (around Rs 44,700), while the iPhone

94 | OCTOBER 2017

8 Plus is priced at $799 (around Rs 51,200). Proving the previous rumours right, Apple has brought the high-end iPhone, dubbed the iPhone X to the stage. The iPhone X is the company’s first to sport OLED display panel spanning 5.8-inch, which the company calls Super Retina display. The smartphone is now a part of ‘bezel-less display’ bandwagon, featuring edge-to-edge screen. The smartphone, made of glass, comes with vertically placed dual rear cameras, each standing at 12-megapixel, featuring dual OIS and quad-LED dual-tone flash. The iPhone X too, is compatible with the Portrait and Portrait lighting mode, for the rear as well as the front camera sensors. The front camera is rated at 7-megapixel with Retina flash. Among all, the iPhone X has killed the physical home button it had, and replaced the Touch ID with Face ID, meant to unlock the device with facial recognition using A11 neural engine and TrueDepth camera

MYMOBILE

system at the front. Face ID also supports

4K will also offer 4K HDR content from

home videos and photos from iPhone or

payments through Apple Pay, third-party

popular video services, including Netflix

iPad instantly to the TV using AirPlay

apps, and the newly introduced Animoji

and Amazon Prime Video, coming soon.

from your iOS devices.

which is controlled by users’ faces, to make

The TV app will be available in Australia

• With support for AirPlay 2, coming later

chats more fun.

and Canada, in addition to the US. And, by

this year, Apple TV can control multiple

the end of the year, it will expand to France,

AirPlay 2-compatible speakers as well as

Germany, Norway, Sweden and the UK.

your home theater speakers to create the

The iPhone X too, comes with A11 chipset, run iOS 11, and has wireless charging and AR capabilities. It is expected

Apple TV 4K starts at $179 (US) for

to deliver a battery life 2 hours more than

32GB or $199 (US) for 64GB, joining

the iPhone 7 Plus. There are two ROM

Apple TV (4th generation) 32GB at $149

Apple Smartwatch Series 3

variants of the iPhone X, namely, 64GB

(US), available from apple.com and Apple

Apple also launched the much-awaited

and 256GB. The iPhone X (available in

Stores, as well as through select Apple

Apple watch series 3, the predecessor to

Space Grey and Silver colour options) will

Authorized Resellers and carriers.

smartwatch series 2. The Digital Crown of

begin shipping in November 3 for $999 (around Rs 64,000).

ultimate home music experience.

The device is powered by a cutting-edge

the watch is now finished in a red accent,

A10X Fusion processor, which is also used

which is rather smart. This is limited to the

in iPad Pro. Some of the additional features

cellular models; the GPS-only models still

the AirPower charger which allows users

of the TV include:

have the Digital Crown in the same colour

to charge the newly introduced iPhones,

• Built-in high-performance 4K video

as the case. Along with Silver and space

AirPods and Apple Watch, all together. The

scaler makes HD content look better than

new charger will be available in 2018.

ever on a 4K TV.

Furthermore, Apple has also introduced

Apple 4K TV HDR

• Always outputting to the highest resolution possible allows viewers to get

Along with its flagship iPhone X, iPhone

the most out of their TV, whether it’s an

8 and 8 Plus smartphone, the Cupertino

older HDTV or the latest 4K Dolby Vision

tech firm Apple has launched the premium

OLED.

Apple TV 4K furnished with both 4K and

• Automatic detection of a 4K TV’s

High Dynamic Range (HDR) experience.

capabilities optimizes setup for the best

According Apple, the new TV will offer

quality picture.

crystal clear pictures and top-notch sounds quality to the customers, thereby providing

Apple TV at Home

a state-of-the-art cinematic experience.

• Users can share recent photos and videos

Along with rich-colours, users can also

from your iPhone and iPad, including the

chose a range of 4K movies on iTunes section

best Memories, with friends and family

and the users of iTunes will automatically

on the biggest screen, with iCloud on

black variant, the new Apple smartwatch

receive updates of all the latest 4K HDR

Apple TV.

also appears in gold aluminum finish and

movies on its platform. The Apple TV

Innovation

Specialfeature

• It’s also simple to send movies, TV shows,

a new Nike plus colours. It has supplemented the classic (and rather expensive) white ceramic watch with a new dark grey ceramic model. This is paired with a new two-tone Sport Band. Users can access internet in the watch even if they forget to carry the iphone with them. There’s no physical SIM - it’s an electronic SIM or eSIM that’s one percent of the size of a traditional SIM - and the display acts as the antenna, both the transmitting and receiving element n vanshika@mymobile.co.in nijhum@mymobile.co.in

www.mymobileindia.com

OCTOBER 2017 | 95

by InvItatIon

Online Marketing

10 Things That Matter

RISHI MEHTA SHARES HIS SUCCESS MANTRA FOR BECOMING A SUCCESSFUL ONLINE MARKETER WITH MY MOBILE READERS

f you’re reading this, chances are

a product category that is yet untapped, and

based on that, list as many search keywords

that you are contemplating starting

make sure your product is unique compared

as you can, including typos.Use everything

your own online business.

to other sellers’ products. When I searched

related to your product.

Marketplaces like Flipkart,

for umbrellas online, all I could see were Marketing on Marketplaces: Majority

Amazon and Snapdeal are giving

boring black and floral umbrellas. I wanted

tremendous opportunities to young

to change it. I wanted to see cool doodles

of startups that set up shop online expect

students, housewives as well as small shop

on the umbrella that could make one feel

the listing process would be immediately

owners to scale their businesses and earn

connected to the rains. No one in India had

followed by hundreds of orders. but, there

good money. However, there are various

done this before. but the idea connected to

is no magic to make that happen. You have

factors that one needs to look at before

the audience.

to make it happen. You have to stand apart

starting up an online business. Without

think of a commonplace product – could

and be discovered in a heavily crowded

these in mind, one could dig deep into

be anything around you and then work on

virtual mall. It’s very difficult to market your

losses.

how you could make it different so that it is

product on marketplaces as you actually

more valuable than other sellers reselling it.

don’t interact with your customer. You have

to promote the spirit of entrepreneurship

Invest in good design as it has the power to

to think smart and focus on making your

and share my experiences on what I did

turn something that was once just practical

products visible. Do this by taking utmost

that made me succeed in my online

and impersonal into something meaningful

care and listing every minute detail about

business. What worked for me may not

and captivating.

the product while filling excel sheets at

My only motive in writing this article is

the time of listing. Go through seller help

work for you, but I can assure you that if Don’t underestimate the power of search

guides on each marketplace.

you follow the 10 principles listed below,

chances are, you will not lose any money.

keywords - Use search keywords to your

Make a detailed plan. Invest in an

advantage: No one knows you exist online.

ace photographer, as photography is all

Try and sell something unique: Let’s

customers buy from a ‘Flipkart’ or an

you have to lure your customers in. Make

start with the obvious. there are 10,000

‘Amazon.’ they search for the product they

photography your differentiator. Ninety per

bags and 20,000 tshirtsalready listed on

want and are given a bouquet of options,

cent of your marketing will be done when

marketplaces. If you start out with these

based on various factors and codes, search

you’re at the stage of listing the product.

products and think that your design is

keywords being an important one. Getting

better than the designs of those already

into the mind of the customer by figuring out

listed, chances are you’re wrong. It will be

what you would search for if you wanted to

Investing in the right resources is crucial in

difficult for you to even get discovered. Find

buy something is a good way to go about it.

beating your competition. think about what

96 | october 2017

Think a step ahead of your competition:

MYMOBILE

your competitors think. Go a step ahead

by promoting their products. Make them

a person with an idea that needed to be

and beat them at it.You have to compete

believe in your potential and convince

executed. Likewise, I have got huge orders

with existing sellers. You know what it is

them you mean business. Politeness and

confirmed via mail but the buyer chickens

being online. Majority of the sellers on

humility go a long way, as well!

out at the last moment. I was frustrated but

marketplaces are shopkeepers who have

realised I couldn’t control the situation. I Persevere. Keep the ‘AajPooja, kal

a set pattern and employees. these are

the ones who may not invest in design and

koi Dooja’ attitude with your failures: be

photography as they do it as a business

realistic. Not every girl you meet will like

on the side and follow a more traditional

you. Likewise, not every business meeting

approach. You shouldn’t: use innovative

will be a successful one. As you may move

and sell them stories: Don’t pay extravagant

ideas and disrupt the traditional sellers.

on from one failed love interest, do the

sums of money to bloggers, in the hopes

Use social media to your advantage. Make

same while dealing with business as well,

that they will sell it to the audience. Instead,

use of the digital knowledge you have, that

by focusing on the next sale instead of

aim at them making recommendations.

your competition doesn’t.

mourning the failed previous one.

Make people who are influential speak

focused my attention on sellingmy stock through some other channel. Play around with the media. Be persistent

Contact employees of marketplaces

there will always be roadblocks but one

about your product. Gift them what you

and stay in touch with them: Use all social

must learn to skirt past them and move on.

make. Make them like and believe in your

media platforms, such as Facebook,

the road has not been smooth for me. I have

idea.

LinkedIn and twitter to get in touch

faced a lot of failure. once, after intense

For my product, I got free press and got

with them.Youshould call the product

persuasion, I managed to crack a meeting

featured in leading dailies such as DNA,

managers/category managers and show

with a category manager from a reputed

Mid Day, Ht café, Free Press Journal

them you’re enthusiastic about your

ecommercecompany. After a long wait,

etc. I didn’t sell them my product. I sold

product. Appreciate them for doing their

I managed to meet her, but the margins

them my story. the press always looks for

job well and make them believe in your

and commissions the company was asking

good stories. Package your story with a bit

product as they will be crucial in getting

for along with the minimum quantity it

of masala and hand it over to them. be

it promoted. A lot of marketplaces help

required were astoundingly huge. the deal

persistent, but not clingy. Find journalists

creative entrepreneurs increase their sales

failed. It was a big company and I was just

online and mail them your story and

www.mymobileindia.com

Guest Column

by InvItatIon

october 2017 | 97

Guest Column

by InvItatIon pictures of your products.

Differentiation from the market comes from

differentiating your product. Make the best

Do follow ups, especially at lunchtime,

getting hit. The more setbacks you face, the

quality, best designed product available.

which is when you are most likely to get

lesser your competition: When you set out to

You don’t have any control over the outcome

a response. Don’t be disheartened if you

do something unique, you’ll find roadblocks

but you do have control over your actions.

don’t get any. Focus on making a better

in each and every step. Get hit. Face the

Do your actions, let the outcome take care

story if rejected. If you don’t go after what

problems instead of giving up. We live in a

of itself. Don’t chase fortune. Let fortune

you want, you’ll never have it. If you don’t

lazy world. We live in a world where everyone

chase you.

ask, the answer is always no. If you don’t

wantsinstantaneous success, name, fame

And finally… Please always remember

step forward, you’re always in the same

and money. Don’t be that person. I cherish

people who judge you do not pay your bills.

place.

each difficulty. the moredifficulties I face

So shrug them off. Don’t get affected by

in conquering it translates to the lesser the

people who judge you. Do what you believe

Keep “Paai Paai ka Hisaab”. Do your

competition from those who thought about

in and brush away all the negativity. When

math. Don’t underestimate cost of returns:

the same idea as me but didn’t execute

I wasn’t successful, some people used to

business is accounts. Keep accounts for

it. If it was easy, everyone would do it.

laugh behind my back, think I’m crazy and

everything, right from the little things like

competition is killed by sweating yourself

humiliate me.

the tape used to package the product, to

on the field, working hard and staying strong

Now the same people call me and

the train ticket you bought to make a cold

where others would have given up. It is really,

ask for tips on how to make it big online.

really difficult to

Pray and do good karma. You never

make products

know who your next client is. You haven’t

like how I do.

seen, shaken hands, negotiated or

entrepreneurship

interacted with him/her. When a notification

makes you tired.

suddenly pops up on your phone, informing

but there’s a lot

you that someone has placed an order, it’s

of good waiting

one of the best feelings ever. You must

on the other side.

wait for it. You have no control over it.

Get yourself tired.

Meanwhile, do some good karma. I had a

that’s where you’ll

faith strengthening experience in the first

meet yourself.

half of June. the sales wasn’t picking up.

the roads were flooded due to heavy rains Fortune is like

due to which I couldn’t make it to the office.

a flirt – she will

I was very stressed out and hadn’t slept

run away from you

well for days. I just got out of my house,

call in person. recovering your costs is of

when you want her badly, but if you are not

without an umbrella, like a seven year old,

primary importance. Don’t sell too low with

interested in her, she will come chasing you

wanting to dance in the rain. I looked above,

the hope of getting more orders. Getting

– Swami Vivekananda: Majority of people

thanked the heavens for the wonderful rains

20 orders where you earn rs200 per order

selling on marketplaces get paranoid if

and for giving me the opportunity to live my

is better than getting 50 orders where you

they don’t get good sales within a month

dreams.

earn rs100 per order. Don’t underestimate

and think that it is just a waste of time.

When I had got out of the house, at

the cost of returns. Add 10 per cent of your

they do not get sales because they are too

2 pm, I had 20 unfulfilled orders. When

selling price to your cost price as cost of

bothered about the outcome and do not

I came back at 4 pm, I had 245

returns while calculating the total cost of

spend sufficient time on the process. I have

unfulfilled orders. this is the magic of

your product. be frugal. It is very important

always believed that if you let something be,

ecommerce. n

and difficult to keep track of payments.

it will come to you slowly. treat money as a

even if your sales are good, if you don’t keep

by product. While it is important to see that

track of payments, you’ll lose money. We

you’re not losing any, it’s more important

have worked hard to create a system in our

to create a value proposition when you

accounts that tracks the payment of each

start. Don’t get obsessed with money.

and every order. Don’t be lazy in doing the

Don’t worry thinking about why you haven’t

same. You should know where your money

got x number of orders in a particular day.

comes from.

Invest the same time in marketing and in

98 | october 2017

The author is the founder of ‘Krish Telecommerce INC’ and brings with him 20 plus years of sales, distribution and marketing experience across telecom industry and retail sector verticals. Krish Telecommerce focuses on online, international trade and omnicommerce businesses.

MYMOBILE

International

market insight

USA Smartphone Market Bounces Back ZTE IMPRESSES AS LEADING OEMS TIGHTEN THEIR GRIP WHILE SHIPMENT GROWS 14% YOY IN Q2

inally, the good news for

among smartphone vendors, research

smartphone markers but

Director, Jeff Fieldhack, noted, “the top

not for all! According

5 Oem suppliers samsung, Apple, LG,

to the latest research

Zte, and tCL’s combined market share

from Counterpoint’s market monitor

grew from 88% last year to over 91%

program, Us Q2 smartphone shipment grew impressively by 14% YoY while top five Oems have tightened their

Q2 2017: USA Smartphone OEM Shipment Share %

grip by cornering 91% market share. the strong growth came following the weak 2nd quarter of 2016, the slowest quarter of last year. Operators such as

4.8% 11.5%

Verizon, t-mobile, tracfone and Oems such as samsung, Zte drove most of

31.3%

15.4%

the smartphone shipment growth during the quarter. the uptick was helped by solid

28.2%

results in both postpaid and prepaid markets. On the postpaid side, phone

this quarter. Chinese

net adds were almost 1.25million.

vendor Zte led the

t-mobile dominated the postpaid

way growing 36%

phone adds followed by Verizon

with successful

which saw a surprise uptick

prepaid sales within

after a lull last year.

three major carriers

Commenting on

and particularly

the competitive

strong growth within

environment

national retail channels. Zte is the number one brand in the channels with 21% share outside of the top four

Chinese vendor ZTE led the way growing 36% with successful prepaid sales. ZTE is the number one brand in the channels with 21% share outside of the top four carriers. This growth can be attributed to a broader portfolio from ZTE catering to most of the consumer segments within the fast growing low to mid-tier prepaid markets. The company offers competitive specs, low price points and variants designed for operators” – Jeff Fieldhack, research Director, Counterpoint research

52 | september 2017

MYMOBILE

struggled in the Us or have not attempted to enter.” mr Fieldhack added, “LG, after over-

Market Summary n

shipping last quarter, was down 14% QoQ, but still grew a healthy 24% YoY inching its market share to 15% level. LG G6 volumes have been a disappointment for the

company, but K-series devices remain go-to within multiple channels. the race for the

“Bringing back ‘Unlimited Data’ plans helped Verizon gain this quarter, the largest carrier by subscribers. AT&T and Sprint have their work cut out as they feel a squeeze from T-Mobile and Verizon postpaid brands as well as healthy growth in prepaid segment from Tracfone and unlocked open channel players” – Archana Srinivasan, research Analyst, Counterpoint research

third spot has been closer than ever, as Zte looks to close the gap with LG in coming

quarters. LG will need its upcoming flagship V30 to drive some halo effect offsetting the so far disappointing LG G6 sales. there are two battles ensuing with a flagship battle

between Apple and samsung and a low to mid-tier battle between Zte and LG.” Commenting on the top two brands,

research Director, Neil shah, highlighted. “Apple-samsung together have added another percentage of share growing to 60%

of the Us market. samsung experienced 20% growth overcoming Gs8 / 8plus shortages. Its mid and entry portfolio also

gained share within prepaid channels and national retail. Apple smartphone volumes grew just over 10% as iphone promos helped alleviate a postpaid slowdown prerefresh. the company also added prepaid subs with a new low point of sale price of UsD49 of its older 5s model. 5s, 6s and

Samsung regained the top position with 31% market share with healthy sell-in for S8 series though Samsung exited with slightly higher inventory overall Apple remains to be stronger than last year with iPhone 7 and older iPhone models driving demand up 10% YoY in postpaid and prepaid channels respectively US market upgrades should continue to grow through the end of the year due to Apple, Samsung, and other flagships launching The US market is very competitive. All carriers have unlimited data plan offerings, but only T-Mobile has seen data revenues increase Service revenue declines could flatten by end of 2017 as the postpaid base trends to 90% on unsubsidized plans Despite growing competition, look for T-Mobile to continue to win the majority of phone net adds through 2017. All carriers are attempting to pull in 5G rollouts. But first, they will be deploying unlicensed LTE, LAA, mmWave, and small cells in addition to GB LTE To reduce costs, all carriers are growing their digital presence. This could affect non-carrier online sales growth prospects

the se models with refreshed memory

research Analyst, Archana srinivasan,

capacities together accounted for almost

highlighted, “the quarter represented what

30% of the total iphone shipments in Q2

a competitive market the Us has become.

2017.”

After many quarters of t-mobile dominating

motorola’s volumes dropped 2% YoY.

phone adds, the rest made improvements—

carriers. this growth can be attributed to a

However, the launch of the Z Force 2 across

especially Verizon.” Verizon remained the

broader portfolio from Zte catering to most

carriers will help. the major carriers are

number one channel in terms of smartphone

of the consumer segments within the fast

promoting ‘moto mods’ (modular battery,

shipments and activations with 22% share

growing low to mid-tier prepaid markets.

speaker, projector accessories) at launch.

closely followed by t-mobile. the gap has

the company offers competitive specs,

the flagship launch could provide a halo

narrowed considerably over the past couple

low price points and variants designed for

effect for its entry devices, which have

of years. bringing back “Unlimited Data”

operators. the range and price points of

been successful selling in open channels.

plans helped Verizon gain this quarter, the

popular models is broad. the company had

Google pixel had 0.3% market share in

largest carrier by subscribers. At&t and

a successful quarter selling the Zte Cymbal

the Us market. the upcoming launch, if

sprint have their work cut out as they feel a

flip feature phone as well as the 6” inch

expanded across channels like the Z Force

squeeze from t-mobile and Verizon postpaid

phablet Zte max XL. It’s surprising to see a

2 and with sufficient supply, should be help

brands as well as healthy growth in prepaid

Chinese company charting growth whereas

Google carve out share in the important

segment from tracfone and unlocked open

other successful Chinese brands such as

premium smartphone market.

channel players.” n

Huawei, OppO, vivo, and Xiaomi either have

www.mymobileindia.com

Commenting on the growth story,

International

market insight

team@mymobile.co.in

OCtOber 2017 | 101

Software

apptastic

DesiClik.Com

A Fantastic Online Indian Bazaar for Desi Americans

pecially founded to ease the craving for desi goods and all Indian stuffs under the sun for Indians living in the USA,

Desiclik.com is a one stop online Indian shopping bazaar with

many shops and makes it easy for consumers to be able to buy unique Indian products without visiting a physical bazaar, worrying about the local language or having the right bargaining skill. Little wonder, the site has become the largest one stop online Indian shopping bazaar based in the USA. the website focuses on promoting desi (South Asian) products mainly India by bringing all local stores together. Visiting this portal is like going to a local bazaar in India, but with the convenience of doing it from your home or office. You can buy retail or wholesale from many different sellers and still complete your entire purchase in one easy checkout process, instead of having to pay each individual shop separately. And the product range is really large: from ethnic Indian apparel, traditional jewelry, accessories, handicrafts, groceries, pooja items, unique traditional gifts for wedding, birthday & festivals to even fresh Indian sweets & snacks, you can shop for almost everything that you associate with India and crave when in distant land. the site Desiclik, the largest US-based vertical e-commerce marketplace specialising in Indian products, is now eyeing India to capitalise on its gift-driven sales. Desiclick is targeting clientele in metros such as bengaluru, Hyderabad and Ahmedabad. co-founded by Deepak Agarwal and Sadhana bothra, the site is now aiming to expand its footprint in India specially targeting metros such as bengaluru, Hyderabad and Ahmedabad â&#x20AC;&#x201C; cities which have strong links with US via their relatives and friends. n

106 | october 2017

MYMOBILE

Software

apptastic

doctorinsta.com

Online expert medical consultation anytime, anywhere

e are living in an age where time is at a premium while

thorough review of clinical experience, training, licensure and

medical emergency can strike anytime. And that is where

submitted questionnaire. Doctors are then subjected to a McI

Doctor Insta’s USP of providing qualified medical consultation

(Medical council of India) verification standard and background

anywhere, anytime sounds comes really handy. co-founded by

screen. After this, the doctors go through telemedicine training,

Amit Munjal, a former investment banker who is also the ceo of

a live interview and mock patient case with medical leadership on

this venture, Doctor Insta strives to bridge the gap between doctors

the Doctor Insta video platform. the platform also keeps an eye

and patients through a digital channel pertaining to primary

on their performance, knowledge, chair-side manners and quality

healthcare service. Doctor Insta aims to provide best-in-class

of care. this takes place in multiple forms including patient and

telemedicine experience to empower people helping them in

peer ratings. the patient rates each and every visit.

leading healthy lifestyles, enhance productivity and reduce infection rate Anytime Anywhere. the consultations are for a really wide range of medical

expertise: General Medical consultation, Sexologists, Dermatologists, Diabetes Specialist, Gynecologists, Pediatricians, Psychologists, Dieticians, other Specialists

conditions and at rs 400 per consultation, it is something that

For conditions: cough/cold/Flu/Allergies, Diabetes, travel,

won’t pinch anyone’s pocket. option is there for both phone or

Sports Injuries, Diarrhea & Vomiting, eye conditions, Pediatric

video visits. Prescription is made available by email as well through

triage, Skin & Dermatology, Warts, Sexual Disorders/ StDs,

your online account online or in your app.

erectile Dysfunction, Premature ejaculation, Menstrual Disorders,

And if you wondering who are Doctor Insta’s physicians and

Urinary Incontinence, Anxiety, Stress, Depression, Alcohol &

health specialists, then they have a rigorous process to select them

Substance Abuse, Family conflicts, relationship Problems and

as their panelist. As per Doctor Insta, the initial selection of doctors

many others n

involves an interview with our medical leadership as well as a

www.mymobileindia.com

team@mymobile.co.in

october 2017 | 103

Study

market insight

Server Market Sees Positive Growth WORLDWIDE SERVER SHIPMENTS GREW 2.4 PERCENT IN THE SECOND QUARTER OF 2017 WHILE REVENUE GREW 2.8 PERCENT

n the second quarter of 2017,

produced some growth compared with

Asia/Pacific because of data center

worldwide server revenue increased

the first quarter on a global level, with

infrastructure build-outs, mostly in

2.8 percent year over year, while

varying regional results,” points out

china. the second is ongoing hyperscale

shipments grew 2.4 percent from

Jeffrey Hewitt, research Vice President

data center growth that is exhibited in

the second quarter of 2016, according

at Gartner. “the growth for the quarter

the self-build/oDM (original design

to Gartner, Inc.

is attributable to two main factors. the

manufacturer) segment,” explains

first is strong regional performance in

Hewitt.

“the second quarter of 2017

Worldwide: Server Vendor Revenue Estimates, 2Q17 (U.S. Dollars) Company

2Q17 Revenue

2Q17 Market Share (%)

2Q16 Revenue

2016 Market share (%)

2Q17 - 2Q16 Growth (%)

HPE

3,204,569,547

23.0

3,536,530,453

26.1

-9.4

Dell EMC

2,776,347,626

19.9

2,594,180,873

19.1

7.0

IBM

963,279,264

6.9

1,226,947,968

9.1

-21.5

Cisco

866,450,000

6.2

858,924,000

6.3

0.9

Huawei

845,543,611

6.1

535,946,936

4.0

57.8

5,281,754,345

37.9

4,801,420,134

35.4

10.0

13,937,944,394

100.0

13,553,950,355

100.0

2.8

Others Total

Source : Gartner (September 2017)

104 | october 2017

MYMOBILE

Worldwide: Server Vendor Shipments Estimates, 2Q17 2Q17 (Units) Company

2Q17 Shipments

2Q17 Market Share (%)

2Q16 Shipments

2016 Market share (%)

2Q17 - 2Q16 Growth (%)

Dell EMC

492,854

17.5

529,135

19.2

-6.9

HPE

483,203

17.1

529,488

19.2

-8.7

Huawei

176,426

6.2

139,866

5.1

26.1

Inspur Electronics

158,373

5.6

120,417

4.4

31.5

Lenovo

145,655

5.2

235,267

8.5

-38.1

Others

1,367,176

48.4

1,203,525

43.6

13.6

Total

2,823,688

100.0

2,757,697

100.0

2.4

Study

market insight

Source : Gartner (September 2017)

“The growth for the quarter is attributable to two main factors. The first is strong regional performance in Asia/Pacific because of data center infrastructure buildouts, mostly in China. The second is ongoing hyperscale data center growth that is exhibited in the self-build/ODM segment” – Jeffrey Hewitt, research Vice President at Gartner

category wise, x86 servers increased 2.5 percent in shipments and 6.9 percent in revenue. rISc/Itanium Unix servers fell globally for the period — down 21.4 percent in shipments and 24.9 percent in vendor revenue compared with the same quarter last year. the ‘other’ cPU category, which is primarily mainframes, showed a decline of 29.5 percent in revenue. Hewlett Packard enterprise (HPe) continued to lead in the worldwide server market based on revenue. Despite a decline of 9.4 percent, the company posted USD3.2 billion in revenue for a total share of 23 percent for the second quarter of 2017 (see table 1). Dell eMc maintained the number 2 position with 7 percent growth and 19.9 percent market share. Huawei experienced the highest growth in the quarter with 57.8 percent. In server shipments, Dell eMc maintained the number one position in the second quarter of 2017 with 17.5 percent market share (see table 2). HPe secured the second spot with 17.1 percent of the market. Inspur electronics experienced the highest growth in shipments with 31.5 percent, followed by Huawei with 26.1 percent growth.n team@mymobile.co.in

www.mymobileindia.com

october 2017 | 105

Study

tech trendz

Hybrid Cloud:

The New Digital Driver A JOINT STUDY BY MICROSOFT AND ZINNOV SAYS THAT HYBRID CLOUD DEPLOYMENT IS NOT ONLY BECOMING THE NORM BUT COULD ALSO RESULT IN COST SAVINGS BETWEEN 5% AND 30% FOR AN ENTERPRISE

Microsoft-Zinnov study has

of workloads moving from private data

operational efficiencies (42 percent), and

revealed that the hybrid cloud

centre to public cloud infrastructure),

enabling companies to respond to and

market in India is not only fast

based on the output of its proprietary cost

meet customer expectations more readily

becoming a new standard for

modeller. As per the modeller, the hybrid

(40 percent).

delivery of digital transformation but with

cloud solution offered by Microsoft Azure

substantial cost as well as organizational

is the most economical.

Highlighting the need for hybrid cloud, Meetul Patel, General Manager, Marketing

benefits, Indian enterprises are increasingly

As per the survey conducted as part of

& Operations, Microsoft said, “Many

intensifying their reliance on a hybrid cloud

this study, over 40 percent of enterprises

organizations have existing investments

setup.

have planned or are planning to build a

in IT infrastructure and business-specific

The report observed that hybrid cloud

hybrid cloud infrastructure or transform

needs to keep parts of it on their own

deployment at a steady rate could result

their existing IT infrastructure. The primary

premises. At the same time, the cloud

in cost savings of anywhere between 5%

reasons cited for adopting hybrid cloud

presents an incredible opportunity to

and 30% for an enterprise (depending

solutions include, lowering total cost of

improve RoI, develop innovative solutions,

on the growth of virtual machines in an

ownership (54 percent), facilitating

and respond rapidly to changing business

enterprise’s data centre and a proportion

innovation (42 percent), enhancing

demands. The hybrid model is a ‘best of all worlds’ option that allows customers to benefit from the cloud on their own terms”. According to Pari Natarajan, CEO, Zinnov, “Hybrid cloud is becoming the

“As per the survey conducted as part of this study, over 40 percent of enterprises have planned or are planning to build a hybrid cloud infrastructure or transform their existing IT infrastructure” MYMOBILE

Study

tech trendz

“The hybrid model is a ‘best of all worlds’ option that allows customers to benefit from the cloud on their own terms” – Meetul Patel, General Manager, Marketing & Operations, Microsoft

governance structures, said the study.

across large-tier IT service providers,

Zinnov analysed more than 50 global

mid-tier IT service providers, Hosters and

cloud channel partners and found that

Telcos, Digital Marketing, and Platform

hybrid cloud deployments constituted

bPO companies.

45-50% of their overall cloud business.

The growth of the cloud industry

These channel partners are distributed

has been spurred by the funding and investments in cloud tech startups, which have increased exponentially. In 2016, the cloud market saw an estimated 370+ deals with the average investments growing at CAGR 15% between 2012-2016. The hybrid cloud deals accounted for 45-50%

preferred deployment model across

of the total cloud deals that happened

sectors. Industries where the impact

from 2012 to 2016, and these primarily

of digital transformation is the highest

focused on storage, automation as well as

are the ones that are adopting hybrid

hybrid cloud management solutions.

cloud at an accelerated pace. However,

In addition, there has also been an

enterprises need to select a hybrid cloud

increase in the cloud-specific acquisitions,

provider that can provide them with the right migration tools to enable seamless relocation of existing services - between dedicated private cloud and public cloud infrastructures - without lengthy or unplanned disruption to live service.” According to the report, adopting a hybrid cloud model requires transformational change in the way companies interact with their IT and business. There is a need to enable employees with competence in contract management, as hybrid cloud deployment models involve interaction with third party cloud providers. Members within the organization need to be skilled to handle any exigency involving the cloud service provider. Therefore, training is needed to facilitate employees within the organization to familiarize themselves with the new business processes and

www.mymobileindia.com

“Hybrid cloud is becoming the preferred deployment model across sectors. Industries where the impact of digital transformation is the highest are the ones that are adopting hybrid cloud at an accelerated pace” – Pari Natarajan, CEO, Zinnov

growing at 35% CAGR from 2012 to 2016 with an average investment jump of 81.25%. In 2016 alone, there have been 115 cloud-specific acquisitions with the likes of CenturyLink shelling out USD 34 billion for Level 3 Communication, a provider of Data Center Connectivity and Cloud. Rapid growth in internet adoption – fueled by government initiatives like demonetization and GST, growth of mobile data (the number of mobile developers is estimated to double from the current 300,000 by 2020), and digital transformation, led by the emergence of disruptive start-ups, especially in areas such as fintech, e-commerce, SaaS, are stated to be the key reasons for this development. n team@mymobile.co.in

OCTObER 2017 | 107

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MY GUIDE While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us.

(Last updated on Sep 22, 2017)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, exDelhi. The prices may vary on account of promo tional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

Model

Pride 350

IS-100L Selfie

Display (inches/res)

2.8-inch

1.8 inch

Dimension (mm)

131 x 58 x 10.2

NEW

112x46.5x13.5

IS-203 Plus

NEW

IS-201 Plus

NEW

IS-206 DJ

IS-204 Flip

IS-202i Xtraa

2.4 inch

2.4/-

126x53x10

123x51x12.8

120x51.8x15.8

121.34x52.02x14.71

Weight (grams)

100

Processor/RAM

Spreadtrum 6531DA/NA

ARM926EJ-S Core 312MHz

ST 6531

ARM926EJ-S Core 312MHz

Operating system

Nucleus

Storage/Expandable

32+32MB

32MB/32MB/8GB

Rear/Front Camera

1.3 MP/NA

0.8MP/0.8MP

0.8MP

1,800

1000

2G/3G/4G

Yes/No/No

Dual SIM

Battery (mAh)

Music Player/FM Launch Price Rs.

110g ARM926EJ-S Core 312MHz

32MB/32MB/8GB 32MB/32MB/16GB 32MB/32MB/16GB

32MB/32MB/8GB

1.3MP

1.3MP/No

1000

2000

1,200

850

2,700

YES/NO/NO

Yes/No/No

Yes

YES

Yes

Yes/Yes

YES

Yes

Launched

1,549

745

828

1,049

1,110

1,440

1,099

UP TO RS. 2,499

Rs. 2,500 â&#x20AC;&#x201C; Rs. 5,999

MODELS

UP TO RS. 2,499

PARAMETERS

ITEL

LEPHONE

HONOR

Smart Selfie it5231

Sleek 9

Honor Bee

2.4/ 240 x 320

1.8

2.4

4.5/ 854 x 480

Dimension (mm)

124.5 x 54 x 11.4

112*46.5*13.9

123 x 51.8 x 14.9

100 x 42 x 13.4

134.3 x 66.7 X 10

Weight (grams)

102

170

Processor/RAM

360MHz/64Mb

312MHz /32MB

ST SC 7732/1GB

Android OS, v4.4

64MB/32GB

32MB / 32GB

8GB/32GB

0.1 MP

8MP/2MP

Model Display (inches/res)

Operating system Storage/Expandable

0.08MP/0.3MP

Digital Camera

0.3 MP

Digital Camera/ Digital Camera

1900

1000

1450

2,500

800

1,730

2G/3G/4G

Yes/No/No

Yes/Yes/No

Dual SIM

Yes

YES

Yes

Yes/Yes

YES

Yes/Yes

May, 2016

August '2016

OCTOBER' 2016

May, 2015

1,335

674

950

999

1,325

4,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

110 I OCTOBER 2017

MYMOBILE

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

HITECH

PARAMETERS

Model

IN-FOCUS

INTEX

Amaze S9

Air A8

Bingo 10 (M415)

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

4.5 /-

5.0/ 540 x 960

4.5/ 480 x 854

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

Display (inches/res) Dimension (mm)

140 x 66.88 x 9.65

Weight (grams)

150

152

140

152

150

120

150

Processor/RAM

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

Operating system

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Storage/Expandable

4GB/32GB

8GB/32GB

16GB/32GB

8GB/ 32GB

Rear/Front Camera

5MP/2MP

8MP/2MP

5MP/5MP

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

1,400

2,000

2,300

2500

1,800

2,200

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

April, 2016

March, 2016

February,2016

June, 2016

May, 2016

2,999

4,999

4,399

5,499

3,999

5,599

Battery (mAh)

Music Player/FM Launch Price Rs.

140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

INTEX

PARAMETERS

Model Display (inches/res) Dimension (mm)

I-SMART

LYF

Power Pro it1410

Wish it1507

Wish it1407

Flame 1

4/ 800 x 480

5/854 x 480

4/WVGA/TN

"4.5/854 x 480"

124.1x64.2x9.8

144x73.4x9.2

124x64.7x12.2

144.4 x 73 x 8.5

125 x 64.3 x 10.9

132.6 x 66.2 x 9.3

136

151

138

Quad core, 1.2 GHz/512MB

QS 210/1GB

Aqua Classic 2

5/480/854

4/480/800

145.2x72.6x10.9

Weight (grams)

ITEL

IS-i1

NEW

qcta-core/1GB

quad-core/1GB

SC9832/1GB

Dual core, 1.3 GHz/512MB

Operating system

Android 6.0

6.0 Marshmallow

Android4.4

Android 5.1

Storage/Expandable

8GB/32GB

1GB/8GB/32GB

8GB/32GB

8GB/128GB

Rear/Front Camera

5MP/2MP

2MP/2MP

8MP/5MP

2.0MP/0.3MP

5.0MP/2.0MP

2.0MP/0.3MP

5MP/5MP

2200

1800

2200

2,800

2,400

1500mAh, Li-ion

2,000

2G/3G/4G

Yes/Yes/No

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Launched

May, 2016

April, 2016

April.2016

February, 2015

4,740

3,339

5,063

2,989

5,499

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

4,600

3,333

OCTOBER 2017 I 111

MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

LYF

MICROMAX

VIDEOCON

Wind 7i

Canvas Juice 3 Q393

Canvas Spark 3

Canvas Bolt Selfie

Delite11

Astra Metal 4G

Astra Colors 4G

Display (inches/res)

5/1280x720

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5/1280x720

5/480X854

5/720X1280

Dimension (mm)

143.5x72x8.7

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

Weight (grams)

156

151

171

182 Spreadtrum

Model

Processor/RAM

QS 210/1GB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Quad-core/1GB

1.5Ghz Quadcore ARM

Operating system

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

8GB/128GB

8GB/32GB

1GB/8GB

8MP/5MP

8MP/2MP

8MP/5MP

5MP/5MP

5MP/2MP

5MP/5MP

2,250

4,000

2,500

1,750

3,000

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

March, 2016

May, 2016

Launched

4,171

4,848

4,849

5,840

5,553

6,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch

4,999

Price Rs.

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

ZIOX

PARAMETERS

Astra NXT+

Zi-34

Astra Prism

Astra Zing

Astra Zoom

Astra Zing+

Astra NXT

4 inch

3.5 inch

5 inch

4 inch

5 inch

4 inch

Dimension (mm)

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

124X64X10.1

125 x 64 x 10.2

146.4X73.6X10.1

125X65X10

Weight (grams)

130

108

119

105

107

110

Model Display (inches/res)

Processor/RAM

512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore Android 6.0

Android 4.4.2

Android 6.0

1GB/8GB

256 MB/512 MB

512 MB/4GB

512MB/4GB

512MB/8GB

512MB/4GB

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

0.4MP/0.3MP

0.3MP/5MP

2MP/0.3MP

2,000

1,200

1,700

1,400

1,450

2,000

1,600

2G/3G/4G

Yes/Yes/No

Dual SIM

Yes

Music Player/FM

Yes

Launched

3,703

2,993

3,813

3,653

3,703

4,323

3,603

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

112 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

ZIOX

PARAMETERS

Model Display (inches/res) Dimension (mm)

ASUS

CELKON

COOLPAD

Zenfone Max

Zenfone C ZC451CG

Q550

Note 3 Lite

Astra NXT 4G

Astra Force 4G

Zenfone 2 Laser ZE550KL

4 inch

5 inch

5.5/720 x 1280

5.5/ 720 x 1280

4.5/480 x 854

5.0/720 x 1280

123.5 x 64.2 x 10.5

144 x 73.5 x 10

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

136.5 x 67 x 10.9

145.6 x 71.8 x 8

140.8 x 70.4 x 8.9

111

Weight (grams)

172

170

202

150

149

141

SC9832A Quad-core ARM

QS 410/2GB

QS 615/ 2GB, 3GB

IA Z2520/ 1GB

Broadcom/2GB

MT6735/3GB

Processor/RAM

SC9832A Quadcore ARM

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 4.4

Android Kitkat 4.4.2

Android 5.1

Storage/Expandable

4GB/512MB

1GB/16GB

16GB/128GB

16GB/32GB, 64GB

8GB/64GB

16GB/32GB

Rear/Front Camera

2MP/0.3MP

5MP/5MP

13MP/5MP

5MP/0.3MP

8MP/2MP

13MP/5MP

1,450

3,000

5,000

2,100

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Yes/Yes

Launched

August, 2015

May, 2016

January, 2015

2,014

January, 2016

3,599

6,053

9,299

9,325/ 12,999

5,499

7,499

6,999

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COOLPAD

PARAMETERS

GIONEE

Mega 2.5D

Note 3 Plus

Mega 3

Note 3

Note 3s

Note 5 Lite

5.5/720x1280

5.5/1080x1920

5.5/1280x720

5.5/720 x 1280

5.5/1920x1080

5/1280X970

5.0/720x1280

Dimension (mm)

153x77x8

151.9 x 77 x 9.3

154.4x76.8x8.35

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

141

168

171

150

167

148

Processor/RAM

Quad core/3GB

MT6753/3GB

octa-core/2GB

MT6753/3GB

octa-core/3GB

MT6735/3GB

Quad-core/2GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.1

Android6.0

Android 6.0

Storage/Expandable

16GB/32GB

16GB/64GB

32GB/32GB

16GB

8MP/8MP

13MP/5MP

8MP/8MP

13MP/5MP

13MP/8MP

8MP/5MP

2,500

3,000

3,050

3,000

2,500

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

August, 2016

May, 2016

November,2016

October, 2015

November,2016

March, 2017

December,2016

6,999

8,999

6,999

8,999

9,999

8,199

9,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 113

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

HONOR

PARAMETERS

HITECH

IN-FOCUS

INTEX

Model

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

Aqua S7

Display (inches/res)

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

5/720x1280

Dimension (mm)

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

Weight (grams)

160

152

146

158

155

150

Processor/RAM

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

3,100

4,000

3,500

2,500

2,600

3,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/-

Yes/Yes

Yes

October, 2016

February, 2016

June, 2015

December, 2015

July, 2015

September, 2016

9,999

8,499

6,999

8,999

9,999

9,499

Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

142.5x72.5x8.7

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

156 x 76.8 x 7.25 153.70 x 76.20 x 6.99

INTEX

PARAMETERS

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

NEW

5/HD IPS, MiraVision, cast screen

Wish it1512

Power Pro it1553

5/FWVGA/TN

5.5)

143x72x8.65

138.5x69.5x9.8

4.5/ 480 x 854

5/ 720 x 1280

5.0-inch/480 x 854

Dimension (mm)

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

Weight (grams)

130

146

155

170

186

Processor/RAM

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 5.1

Android 4.4.2

Marshmallow 6.0

Android 6.0

Android 5.1

Storage/Expandable

8GB/ 32GB

16GB/ 32GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

16GB/32GB

Rear/Front Camera

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

8.0MP/2.0MP

1,900

2,200

2,100

2,500

3,000

2,500

5,050

2G/3G/4G

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/Yes

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

6,499

8,999

6,499

6,999

9,990

6,000

7,290

Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

114 I OCTOBER 2017

5.0/720 x 1280

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

ITEL

PARAMETERS

KARA

LAVA

LEPHONE

Selfie Pro it1511

Mega 4

Mega 2

X10

Pixel V2

X50+

W12

5.0/1280 x 720

5.0/HD IPS

5.0/ 720 x 1280

5.5/1280x720

5.0/1280X720

Dimension (mm)

138.5 x 69.5 x 9.8

152.4 x 77.1 x 9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155 x 71.8 x 8.85

145.2 x 72.4 x 10

Weight (grams)

184

133

128

155

148

Quad core/1GB

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

1.3GHz Quad Core

Operating system

Android 6.0

Android 5.1

Android 6.0

Storage/Expandable

8GB/32GB

1GB/16GB

2GB/16GB

16GB/32GB

32GB/32GB

1GB/16GB/32GB

8.0MP/2.0MP

8MP/2MP

13MP/5MP

13MP/8MP

8MP/5MP

8MP/2MP

2,500

2,000

3,000

2,900

2,500

2,800

2,000

2G/3G/4G

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

152.4X77.1X9.5

Yes

"Yes "

Yes/Yes

Yes

Yes/Yes

Yes

April, 2016

Launched

November, 2015

September, 2015

6,999

7,499

9,099

9,999

8,499

Model Display (inches/res)

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

6,399

9,199

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

Launched

LEPHONE

PARAMETERS

W11

Model

W7+

NEW

LENOVO W7

NEW

K5 Plus

K3 Note

K6 Power

5.0/1280X720

5.0/1280X720 IPS

5.0/854X480

4.5/854X480

5.0/1080 x 1920

5.5/1080 x 1920

5.0/1920x1080

Dimension (mm)

144 x 72.4 x 9.5

143.6 x 72.5 x 9.1

143.6 x 72.5 x 10

134.5 x 68 x 10.2

142 x 71 x 8.2

152.6 x 76.2 x 8

141.9 x 70.3 x 9.3

Weight (grams)

161

151

177

126

142

150

145

QS616/2GB

MT6752 /2GB

QS 430/3GB

Android 5.1

Android 5.0

Android 6.0

Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android 6.0, Marshmallow

Android 6.0

Android 6.0, Marshmallow

1GB/16GB/32GB

1 GB/8 GB

1GB/8GB/32GB

16GB/32GB

32GB/128GB

8MP/2MP

5MP/5MP

5MP/2MP

2MP/VGA

13MP/5MP

13MP/8MP

2,000

1,800

2,000

1,500

2750

2,900

4,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/No

Yes/Yes/Yes

Launched

April, 2016

March, 2015

November,2016

6,999

5,999

4,999

4,499

8,499

9,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 115

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res) Dimension (mm)

LYF

MICROMAX

Wind 5

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

Canvas Unite 4 Pro

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

5.0/ 1280 x 720

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Quad core/ 2GB

Operating system

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Storage/Expandable

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

16GB/32GB

Rear/Front Camera

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

8MP/5MP

2,000

2,125

2,500

2,000

2,900

3,900

2G/3G/4G

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

June, 2016

January, 2016

June, 2016

May, 2016

November, 2015

June, 2016

6,599

8,690

6,999

7,499

9,999

7,499

Weight (grams) Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

137

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

MICROMAX

MOTOROLA

NOKIA

PANASONIC

SAMSUNG

Model

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

P55 Max

Galaxy J1 4G

Galaxy On5

Display (inches/res)

4.8/720 x 1280

5.0/720x1280

5/5.5/1280x720

5.0/1280X720

5.5/1280x720

4.3/480x800

5.0/720 x 1280

143.4x71.4x8.4

152 x 72.6 x 8.7

129x68.2x8.9

142.3 x 72.1 x 8.5

144.5x72x9.3/ 155x77.5x9.55

Dimension (mm)

5.1mm thick

144.4x72x9.9

Weight (grams)

137

150,/181

180

131

149

Processor/RAM

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

MTK6737

Quad-core/1GB

Quad-core/1.5GB

Operating system

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 4.4 KitKat

Android 5.1

Storage/Expandable

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

3GB/16GB

4GB/256GB

8GB/128GB

Rear/Front Camera

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

13MP/5MP

5MP/2MP

8MP/5MP

2,000

2,800

28,00/5,000

2,650

5,000

2,050

2,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Launch

2,015

September, 2016

August, 2017

July, 2017

August, 2017

Januray 2017

October, 2015

Price Rs.

8,387

8,999

8,999/9,999

9,499

8,499

6,890

7,490

Battery (mAh)

Music Player/FM

116 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

SAMSUNG

PARAMETERS

TCL

XIAOMI

Model

Galaxy On 5 Pro

Galaxy J2 (2016)

Galaxy J2 Pro (2016)

TCL 560

TCL 562

Redmi 2 Prime

Redmi 3S/ 3s Prime

Display (inches/res)

5.0/ 1280 x 720

5.0/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

5.0/1280X720

Dimension (mm)

142.3 x 72.1 x 8.5

142.4 x 71.1 x 8.0

142.4x71.1x8

152x77x8

Weight (grams)

149

138

156

150

133

144

Processor/RAM

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

QS 430/ 2GB, 3GB

Operating system

Android 6.0

Android 4.4

Android 6.0

Storage/Expandable

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

16GB, 32GB/128GB

8MP/5MP

13MP/5MP

8MP/2MP

13MP/5MP

2,600

2,500

2,960

2,200

4,100

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2016

July,2016

July, 2016

July,2016

August, 2015

August, 2016

7,990

9,750

9,490

6,999

9,999

6,999

6,999/ 8,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5

XIAOMI

PARAMETERS

VIDEOCON

Redmi Note Prime

Redmi Note 3

Redmi 3s Plus

Redemi Note 4

Graphite2

Graphite1

Delite21

5.5/720 x 1280

5.5/1080 x 1920

5.0/1280x720

5.5/1080X1920

4.5/1280x720

5.0/1280x720

Dimension (mm)

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

137.55X70.28X10

136.76X69X10

146.66X74.3X10.52

Weight (grams)

185

164

144

165

129

127

151

Processor/RAM

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB, 4GB

Quad-core/1GB

Quad-core/2GB

Operating system

Android 4.4

Android 5.0.2

Android 6.0

Storage/Expandable

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

8GB/64GB

16GB/32GB

Rear/Front Camera

13MP/5MP

16MP/5MP

13MP/5MP

5MP/2MP

8MP/2MP

3,100

4,000

4000/4100

4,100

2,000

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes (Hybrid)

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

December, 2015

March, 2016

October,2016

January, 2017

7,999

9,999/ 11,999

9,499

9,999

6,299

6,499

7,200

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 117

MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

ZEN

ZOPO

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

ZP331

5.0/1280x720

5.0/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

4.5/ 854 x 480

Dimension (mm)

144.5X73.14X9.74

144.31X73X10

Weight (grams)

153

186

128

143

August,2016

113

Processor/RAM

Quad-core/2GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Quad core/1GB

Operating system

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

32GB/64GB

8GB/32GB

16GB/32GB

8 GB/64 GB

Rear/Front Camera

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

5 MP/2 MP

3,000

4,000

3,000

2,000

2,230

2,900

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/Yes

September, 2015

May, 2015

August, 2016

7,999

9,990

6,300

6,499

6,999

7,500

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

133 x 65.7 x 8.5

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

PARAMETERS

Model Display (inches/res)

ZTE

ASUS

COOLPAD

Blade V6

Zenfone 2 (2GB/4GB)

Zenfone Selfie

Zenfone 3 lazer

Zenfone 3 Max(ZC520TL)

Zenfone 3S Max (ZC521TL)

Coolpad Note 5

5.0/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

5.5/1920x1080

5.2/1280x720

5.2/1280X720

5.5/1920x1080

149x76x7.9

149x73.7x8.55

Dimension (mm)

142X69.5X6.8

Weight (grams)

122

170

Processor/RAM

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

QS 430.4GB

Quad-core/3GB

Octa-core/3GB

QS 617/4GB

Operating system

Android 5.1

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

32GB/128GB

32GB/32GB

32GB2TB

32GB/64GB

152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8

16GB,32GB/128GB 16GB,32GB/128GB

148

13MP/5MP

13MP/13MP

13MP/8MP

13MP/5MP

13MP/8MP

2,500

3,000

4,100

5,000

4,010

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes/Yes

Yes/No

Yes/Yes

July, 2016

March, 2015

August, 2015

October,2016

November,2016

feb 20917

October, 2016

9,999

13,999, 18,999

10,999/ 16,999

18,999

12,999

14,999

10,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

118 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

Model Display (inches/res) Dimension (mm)

COOLPAD

GIONEE

HONOR

HTC

Cool 1

F 103 Pro

Marathon M5 Lite

Honor 5C

Honor 5X

Honor 6X

Desire 630

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

143 x 69.9 x 8.5

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5

Weight (grams)

173

142

182

156

158

162

140

Processor/RAM

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Android 6.0

Android 5.1

Android 6.0

Android 5.1.1

Android 6.0

32GB

16GB/128GB

32GB/128GB

16GB/128GB

32GB/64GB

16GB/2TB

13MP/8MP

13MP/5MP

8MP/5MP

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

4,000

2,400

4,000

3,000

3,340

2,200

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes/No

January, 2017

July, 2016

December, 2015

June, 2016

January, 2016

Jnauray 2017

February, 2016

13,999

11,999

13,000

10,999

12,999

14,990

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

Model Display (inches/res)

INFOCUS

KARA

LAVA

Epic 1

Mega 1

Le 1S

LEECO Le 2

Phab 2

LENOVO

5.5/1920x1080

5.5/-

5.5/720x1280

5.5/1080x1920

5.5/ 1920 x 1080

6.4/1920x1080

5.5/1080x1920

175x89.5x6.89

153.67 X 76.45 X 9.14

151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7

Vibe K4 Note

153x76x8.4

152.4X77.1X9.5

Weight (grams)

184

153

169

153

225

158

Processor/RAM

Decca-core/3GB

1.5GHz Quad Core(64bit)

Quad core/3GB

"MT H X10/3GB"

QS 652/ 3GB

MTK8735/3GB

MT 6753/3GB

Operating system

Android 6.0

Android 5.1

Android 6.0

Android 5.1.

Storage/Expandable

32GB/128GB

3GB/32GB

16GB/32GB

32GB/No

32GB/128GB

16GB/128GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

16MP/8MP

13MP/5MP

3,000

4,000

3,000

4,050

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes/Yes

Yes

Yes/No

Yes/Yes

Yes

November,2016

Launched

January, 2016

June, 2016

December,2016

January, 2016

12,999

11,299

10,999

11,999

Dimension (mm)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 119

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

K8 Note

LYF

K 10

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

5.5/1920x1080

5.3/1280 x 720

Dimension (mm)

143.3 x 70.8 x 7.8

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

155.5x77.6x7.9

146.6x74.8x8.8

Weight (grams)

132

229

165

218

180

153

140

QS 617/3GB

QS 410/2GB

Model Display (inches/res)

NEW

Processor/RAM

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 5.0

Android 6.0

Android 7.1.1

Android 6.0

Android 5.0

Storage/Expandable

32GB/128GB

32GB/64GB

32GB/128GB

32GB/64GB/256GB

32GB/128GB

16GB/32GB

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

16MP/8MP

13MP/5MP

2,420

3,500

4,050

4,000

3,200

2,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes

Yes/Yes

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

October,2016

January, 2016

12,999

14,999

13,499

14,999

12,999

13,099

12,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

MICROMAX

MOTOROLA

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Moto G4

Moto G4 Plus

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.0/720 x 1280

5.5/ 1920 x 1080

5.5/ 1920X1080

Dimension (mm)

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

142.1 x 72.4 x 11.6

153 x 76.6 x 7.9

153X76.6X9.8

Weight (grams)

120

163

155

Processor/RAM

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

QS 617/2GB

QS 617/2GB,3GB

Operating system

Android 6.0

Android 5.0

Android 5.1

Android 5.1.1

Android 6.0.1

Android 6.1

Storage/Expandable

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16GB/128GB

16GB, 32GB/128GB

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

16MP/5MP

2,300

3,000

2,470

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/No

Yes

July, 2016

May, 2015

May, 2016

2,015

May, 2016

May,2016

12,990

13,869

13,999

9,999

12,499

13,499/ 14,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

MOTOROLA

NOKIA

NUBIA

PANASONIC

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

Eluga Note

Eluga Arc

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5.0/1920x1080

5.5/1920x1080

5.5/ 1920 x 1080

4.7/720x1280

Dimension (mm)

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

146.00x74.50 8.10

139 x 67 x 8.10

Weight (grams)

155

138

190

142

130

Processor/RAM

QS 625 Octa-core

QS 430

QS/3GB

MTK P10/3GB

Octa Core/3GB

QS 410/2GB

Operating system

Android 7.0

Android 7.1.1

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

32GB/32GB

16GB/32GB

Rear/Front Camera

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

16MP/5MP

8MP/5MP

3,000

2,800

5,000

3,000

1,800

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Music Player/FM

Yes

Yes/Yes

March, 2017

July, 2017

October,2016

December,2016

July, 2016

April,2016

14,999

12,899

14,999

12,999

11,999

13,290

12,490

Model Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PANASONIC

PARAMETERS

SAMSUNG

Model

Eluga Pulse X

Eluga A3/A3 Pro NEW

Galaxy On7

Galaxy J5

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

Display (inches/res)

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

Dimension (mm)

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

Weight (grams)

152

161

171

146

158

171

Processor/RAM

Quad-core/3GB

Quad-core/1.5GB

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/128GB

16GB/32GB/128GB

8GB/128GB

8GB/200GB

16GB/128GB

13MP/5MP

13MP/8MP

13MP/5MP

8MP/2MP

13MP/5MP

3,000

4,000

3,000

2,600

4,000

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes

Yes/Yes

Yes/No

Yes/Yes

March, 2017

August, 2017

October, 2015

June, 2015

July, 2016

May, 2016

2,015

10,990

11,290/12,790

11,990

11,390

13,400

13,990

14,250

Rear/Front Camera Battery (mAh)

Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 121

MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

VIDEOCON

VIVO

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

Cube3

Y51L

Y55L

Display (inches/res)

5.0/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

5.0/1280x720

5.0/ 540x960

5.2/1280x720

Dimension (mm)

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

143

171

130

203

152.5

157

142

Processor/RAM

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Quad-core/3GB

QS 410/2GB

QS 430/2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0.2

Android 6.0

Storage/Expandable

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

32GB/64GB

16GB/128GB

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

13MP/5MP

8MP/5MP

2,400

3,000

3,120

4,850

3000

2,350

2,650

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/yes

September,2016

July, 2016

April, 2015

June,2016

January, 2016

October,2016

14,790

11,190

11,999/ 14,999

14,999

10,490

10,700

11,980

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

147.9x72.9x7.5

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

144.5X73.14X9.74 143.80 x 71.70 x 7.52

PARAMETERS

VIVO

ZOPO

Y55S

YUREKA PLUS (YU5510A,YU5510 )

Yunicorn

Yureka Note

ZP350

ZP370

Hero 1

Display (inches/res)

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

Dimension (mm)

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

Weight (grams)

142

154

172

137

167

136

Processor/RAM

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

Operating system

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

8GB/64GB

16 GB/64 GB

13MP/5MP

13MP/8MP

8.0MP/2.0MP

13.2 MP/5.0MP

2,730

2,500

4,000

2,100

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Music Player/FM

Yes

Yes/Yes

yes

Yes/Yes

March, 2017

July, 2015

May,2016

April, 2016

12,490

8,999

12,999

13,499

10,000

11,000

14,500

Model

Rear/Front Camera Battery (mAh)

Launch Price Rs.

122 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

ZOPO

ASUS

CREO

ZENFONE 2 LASER ZE601KL

ZENFONE 3 MAX(ZC553KL)

Display (inches/res)

5.5/1920 x 1080

6.0/ 1080 x 1920

Dimension (mm)

155.7 x 77.3 x 8.9

Weight (grams)

175

Model

GIONEE

Mark 1

Marathon M5

S6s

5.5/1920x1080

5.5/ 1440x2560

5.5/ 720 x 1280

5.5/1920x1080

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

152 x 76 x 8.6

151.9 x 74.6 x 6.9

154.5x75.6x8.15

190

175

190

211

147

166

Processor/RAM

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

MT6735/3GB

MT6753T /3GB

1.3GHZ OCTA CORE/3GB

Operating system

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Android 6.0

64GB/No

32GB/128GB

32GB/-

32GB/128GB

32gb/128gb

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

13MP/5MP

13MP/8MP

4,100

3,000

4,100

3,100

6,020

3,150

3,159

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/-

Yes/No

Yes/Yes

May, 2016

December, 2015

November,2016

April,2016

November,2015

November, 2015

August,2016

13,499

16,499

17,999

19,999

17,500

19,999

17, 999

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

HTC

PARAMETERS

LENOVO

Model

Desire 728 LTE

Desire 828

Desire 825

HTC 10 Lifestyle

Vibe P1

Vibe Shot

Vibe X3

Display (inches/res)

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.5/1920x1080

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

Dimension (mm)

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

156.9x76.9x7.7

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

Weight (grams)

153

148

155

187

145

175

Processor/RAM

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

QS 400/3GB

QS615 /2GB

QS 615/3GB

QS 808 /3GB

Operating system

Android 5.1.1

Android 5.1

Android 6.0

Android 5.1

Storage/Expandable

16GB/200GB

16GB/2TB

32GB/2TB

32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

2,800

2,700

5,000

3,000

3,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/-

November, 2015

February, 2016

September,2016

October, 2015

June, 2015

December, 2015

15,500

18,700

14,490

15,990

15,499

18,500

19,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 123

MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

PARAMETERS

LENOVO

LYF

MOTOROLA

NEXTBIT

OPPO

SAMSUNG

Z2 Plus

Earth 1

Earth 2

Moto X Play

Robin

F1 S

Galaxy J7 (2016)

5.0/1920x1080

5.5/1080x1920

5.0/1920x1080

5.5/1080 x 1920

5.2/ 1080 x 1920

5.5/1280x720

Dimension (mm)

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

Weight (grams)

150

162.5.

140

169

160

169

Processor/RAM

QS 820/3GB,4GB

QS 615/3GB

QS615 /2GB

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Android 6.0

Android 5.1.1

Android 6.0

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

Model Display (inches/res)

Operating system

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

13MP/5MP

13MP/16MP

13MP/5MP

3,500

2500

3,630

2,680

3,075

3,300

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

September,2016

January, 2016

Sept, 2015

May, 2016

August, 2016

May, 2016

19,999

19,499

16,999/ 17,999

19,999

17,990

15,990

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

19,999

SAMSUNG

PARAMETERS

VIVO

XIAOMI

Galaxy On8

On Nxt

J7 Prime

J7 Max

MI Max 2

5.5/1920x1080

5.7/1920x1080

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

Dimension (mm)

151.7x76x7.8

151.7x75x8

151.7x75x8.1

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

Weight (grams)

169

167

138

154

211

Processor/RAM

Octa-core/3GB

Octa-core MT

QS 616/3GB

octa-core/4GB

QS 625/4GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

Android 7.1.1

Storage/Expandable

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

32GB/128GB

64/128GB

13MP/5MP

13MP/8MP

13MP/13MP

13MP/8MP

13MP/20MP

12/5MP

3,300

2,550

3,000

5,300

2G/3G/4G

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/yes

Yes/Yes

Yes/-

Yes/Yes

September,2016

October,2016

September,2016

July, 2017

May, 2016

November,2016

August, 2017

15,900

18,490

18,790

17,900

17,980

18,288

16,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

124 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

ZOPO

APPLE

BLACKBERRY

COOLPAD

GIONEE

SPEED 7 PLUS

iPhone 5S

DTEK 50

Max

M5 Plus

Display (inches/res)

5.5/ 1920 x 1080

4.0/640 x 1136

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

Dimension (mm)

153.6 x 76.5 x 8.8

147x72.5x7.4

152x75.5x7.6

Weight (grams)

164

112

144

233

135

170

210.8g

Processor/RAM

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

QS 617/3GB

QS 617/4GB

Octa Core/3GB

Operating system

Android 5.1

iOS 9.2.1

Android 6.0

Android 5.1

Storage/Expandable

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

16GB/2TB

64GB/128GB

Rear/Front Camera

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

13MP/8MP

13MP/5MP

3,000

1,560

4,600

3000

2,800

5,020

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/Yes

Yes/No

Yes

Yes/Yes

yes

Yes/Yes

September, 2013

August,2016

August, 2016

November,2016

May, 2016

17,500

23,000 onwards

21,999/ 27,999

29,999

21,990

24,999

27,000

PARAMETERS

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

ASUS Zenfone 3

Zenfone 3 Ultra

5.2,5.5/(1920x1080) 6.8/(1920x1080)

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

GIONEE

HONOR

HTC

LEECO

S6 Pro

Honor 8

Honor 7

Desire 10 Pro

Max 2

Stylus 2

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

5.5/1920x1080

5.7/2560X1440

5.7/1280X720

Dimension (mm)

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

156.5x76x7.86

156.8 x 77.6 x 7.99

155 x 79.6 x 7.4

Weight (grams)

170

153

157

170

165

185

145

Processor/RAM

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Helio P10/4GB

QS 820/4GB, 6GB

Quad Core /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

64GB/2TB

32GB, 64GB

16GB/2TB

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

20MP/13MP

21MP/8MP

13MP/8MP

3,130

2,900

3,100

3,000

3000

3,100

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

yes

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

yes

Yes

October,2016

October, 2016

July, 2015

May, 2016

November,2016

June,2016

May,2016

21,130

29,000

22,999

25,990

26,490

22,999/ 29,999

20,500

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 125

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

MOTOROLA

NUBIA

ONEPLUS

Stylus 2 Plus

Nexus 5X

Moto X Style

Moto Z Play

Z 2 Play

Z11

Display (inches/res)

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.7/ 1440 x 2560

5.5/1920x1080

5.5/1920X1080

5.5/1920x1080

5.5/1080p

Dimension (mm)

155 X 79.6 X 7.4

147 x 72.6 x 7.9

153.9 x 76.2 x 11.06

156.4x76.4x6.99

156.2X76.2X5.99

151.8x72.3x7.5

151.8x74.9x9.85

Weight (grams)

146

136

179

165

145

162

175

Processor/RAM

Octa Core/3GB

QS 808/2GB

QS 808/3GB

QS 625/3GB

QS 626/4GB

QS 820/6GB

QS 810/3GB&4GB

Android 6.0

Android 7.1.1

Android 6.0

Android 5.1

Storage/Expandable

32GB/2TB

16GB,32GB/No

16GB,32GB/128GB

32GB/2TB

64GB/2TB

64GB

Rear/Front Camera

16MP/8MP

12.3MP/5MP

21MP/5MP

16MP/5MP

12MP/5MP

16MP/8MP

13MP/5MP

3,000

2,700

3,000

3,510

3,000

3000

3,300

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

July, 2016

October, 2015

September, 2015

October,2016

July, 2017

December,2016

July, 2015

24,000

24,490/30,645

26,999/ 28,999

24,999

27,999

29,999

22,999

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

ONEPLUS

PARAMETERS

Model Display (inches/res)

SAMSUNG

OnePlus 5

Galaxy A7

Galaxy A5 (2016)

5.5/1920x1080

5.5/1080 x 1920

5.2/1080 x 1920

Galaxy A7 (2016) Galaxy A5/A7 (2017)

J7 Pro

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080 150.3 x 77.4 x 7.8

Dimension (mm)

152.7x74.5x7.35

154.2 x 74.1 x 7.3

151 x 76.2 x 6.3

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

Weight (grams)

158

153

141

153

169

157/I86

157

Processor/RAM

QS 821/6GB

QS 835/8GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 6.0

Android 7.1.1

Android 5.0.2

Android 5.1.1

Android 6.0

Android 7.0

64GB

16GB/64GB

16GB/128GB

32GB/256GB

64GB 13MP/13MP

Storage/Expandable

16MP/16MP

13MP/5MP

16MP/16MP/16MP/ 16MP

3400

3,300

2,600

2,900

3,300

3000/3600

3,600

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

December.2016

June, 2017

February, 2015

April, 2016

December, 2015

March, 2017

July, 2017

29,999

32,999

22,900

21,900

25,900

28,990/33,490

20,900

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

126 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

SMARTRON

SONY

t phone

Xperia C4

Xperia XA

Xperia Z3+

Xperia C5 Ultra Dual

Xperia M5 Dual

Xperia XA Ultra

Display (inches/res)

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

5.2/ 1080 x 1920

6.0/1080 x 1920

5.0/ 1080 x 1920

6.0/1920x1080

Dimension (mm)

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

145 x 72 x 7.6

164x79x8.4

Weight (grams)

149

147

137

144

187

143

202

Processor/RAM

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

QS 810 /3GB

MTK6752/2GB

MT H X10/3GB

MT6755/3GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Storage/Expandable

64GB/128GB

16GB/200GB

32GB/128GB

16GB/200GB

13MP/4MP

13MP/5MP

20.7MP/5MP

13MP/13MP

21.5MP/13MP

21.5MP/16MP

3,000

2,600

2,300

2,930

2,600

2,700

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Music Player/FM

Yes/yYes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Launch

July,2016

June, 2015

May, 2016

June, 2015

August, 2015

September, 2015

July,2016

22,999

20,800

20,990

26,990

27,799

27,990

29,990

Model

Rear/Front Camera Battery (mAh)

Price Rs.

RS. 20,000 – RS. 29,999

RS. 30,000 AND ABOVE

MODELS

RS. 20,000 – RS. 29,999

PARAMETERS

XIAOMI

VIVO

APPLE

Mi 5

X5 Pro

V3 Max

V5 Plus

iPhone 6

iPhone 6Plus

iPhone SE

Display (inches/res)

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

Dimension (mm)

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

Weight (grams)

129

151

168

159

129

172

113

Processor/RAM

QS 820/3GB

QS 615/2GB

QS 652/4GB

A8,M8/1GB

A9,M9/2GB

Operating system

Android 6.0

Android 5.0

Android 5.1

Android 6.0

iOS 9

iOS 9.3

32GB/No

16GB/128GB

32GB/128GB

64GB

16GB,64GB/No

16MP/4MP

13MP/8MP

12MP and 8MP/16 MP

8MP/1.2MP

12MP/1.2MP

3,000

2,450

3,000

3,160

1,810

2,915

1,614

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes/No

April, 2016

June, 2015

April, 2016

42,736

September,2014

March, 2016

24,999

21,400

23,980

27,980

27,990/45,990

48,500/57,000

30,990/44,000

Model

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 127

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

5.5/1080 x 1920

5.7/1920x1080

5.7/1440x2560

Dimension (mm)

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

Weight (grams)

143

192

138

188

185

172

170

Processor/RAM

A9,M9/2GB

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

iOS 9

Android 5.0

Android 6.0

Android 7.0

128GB/ 128GB

256GB/128GB

64/256GB

Model Display (inches/res)

Operating system Storage/Expandable

A10 Fusion, M10/2GB A10Fusion, M10/3GB

iOS 10

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

12MP/5MP

12MP/7MP

12MP,12MP/7MP

13MP/5MP

23MP/8MP

1,715

2,750

1,960

2,900

3,000

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes

September,2015

October,2016

0ctober,2016

January, 2016

September,2016

August, 2017

43,000/ 58,000/ 67,000

53,000/68,000/ 77,000

55,000/65,000/ 80,000

72,000/82,000/ 92,000

37,999

49,999

49,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

Model

BLACKBERRY DTEK 60

KEYone

GOOGLE NEW

HUAWEI

HTC

Pixel

Pixel XL

Nexus 6P

One A9

5.5/2560x1440

4.5/1080 x 1620

5/1920x1080

5.5/2560x1440

5.7/1440 x 2560

5.2/1920x1080

5.0/1080 x 1920

Dimension (mm)

153.9x75.4x7

149.1 x 72.4 x 9.4

143.8x69.5x8.5

154.7x75.7x8.5

159.3 x 77.8 x 7.3

145x70.9x6.95

145.75 x 70.8 x 7.26

Weight (grams)

165

180

178

144

143

Processor/RAM

QS 820/4GB

QS625/3GB/4GB

QS 821/4GB

QS810 /3GB

Kirin 955/3GB,4GB

QS 617/3GB

Operating system

Android 6.0

Android 7.1

Android 6.0

Storage/Expandable

32GB/2TB

32GB/64GB/256GB

32GB,128GB/ No

32GB,64GB/No

32GB,64GB,/128GB

32GB/2TB

Rear/Front Camera

21MP/8MP

12MP/8MP

12.3MP/8MP

12MP,12MP/8MP

13MP/4MP

2,610

3,505

2,770

3,450

3,000

2,150

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

November,2016

August, 2017

October,2016

October, 2015

August,2016

December, 2015

46,990

39,990

57,000/66,000

67,000/76,000

34,999/ 39,999

39,999

31,990

Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

128 I OCTOBER 2017

MYMOBILE

MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

MOTOROLA

HTC U Play/Ultra

HTC U11

G4 Dual SIM

V20

Moto X Force

Display (inches/res)

5.2/ 2560X1440

5.2/1080X1920/5.7 /2560X1440

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

Dimension (mm)

145.9 x 71.9x 9.0

162.41X79.79X7.99

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

Weight (grams)

161

145/175

169

155

159

174

169

Processor/RAM

QS 820/4GB

MediaTek/QS821

QS 835

QS 808 /3GB

QS 820/4GB

QS 810 /3GB

Operating system

android 6.0

Android 6/Android 7

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Storage/Expandable

32GB/2TB

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

Rear/Front Camera

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP /12MP

16MO/12MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

3,000

2500/3000

3,000

2,800

3,200

3,760

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

May,2016

February, 2017

July, 2017

May, 2015

April,2016

December,2016

November, 2015

52,460

39,990/59,990

51,990

34,800

52,990

54,999

34,999/ 37,999

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

MOTOROLA

ONEPLUS

SAMSUNG

Moto Z

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Galaxy S7

Display (inches/res)

5.5/2560x1440

5.5/1920x1080

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

Dimension (mm)

153.3x75.3x5.19

152.7x74.5x7.35

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

Weight (grams)

136

158

138

132

210

171

152

Processor/RAM

QS 820/4GB

QS 821/6GB

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Operating system

Android 6.0

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Storage/Expandable

64GB/2TB

128GB

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

Rear/Front Camera

13MP/5MP

16MP/16MP

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

2,600

3,400

2,550

2,600

5,000

3,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Yes/-

October,2016

December.2016

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

39,999

34,999

33,900

34,900

32,490

40,900/43,900

43,400

Model

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

OCTOBER 2017 I 129

MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

SONY

APPLE

Model

Galaxy S7 Edge

Galaxy S8/Plus

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

Display (inches/res)

5.5/2560 X 1440

5.8/6.2/2960X1440

5.2/1080 x 1920

5.0/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

Dimension (mm)

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/ 159.5 x 73.4 x 8.1

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

Weight (grams)

157

155/173

156.5g

152

181

161

331

Processor/RAM

Exynos 8890/4GB

Exynos 8896

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

Operating system

Android 6.0

Android 7.0

Android 5.1

Android 6.0

iOS 8

Storage/Expandable

32GB/200GB

64/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

12MP/5MP

12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

3,600

3000/3500

2,900

2,620

3,430

2,900

23.8w

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes/-

Yes

Yes/-

Yes/Yes

Yes/No

March, 2016

April, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

50,900

57,900/64,900

37,000

38,990

47,990

49,990

17,949 onwards

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

MODELS

TABLETS

APPLE

PARAMETERS

Model

iPad Mini 4

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ASUS

MICROMAX

ZenPad 8

LapTab

SAMSUNG Galaxy Tab S3 9.7

NEW

7.9/1536 x 2048

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

Dimension (mm)

203.2 x 134.8 x 6.1

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

Weight (grams)

298.8/304

437

713/ 723

350

1.1kg

429

Processor/RAM

A8,M8/2GB

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

16GB,64GB,128GB/No

16GB, 64GB/No

32GB,128GB,256GB/No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

19.1W

27.3W

27.9 W

38.5W

4,000

7,700

6,000

2G/3G/4G

Yes/Yes/Yes

Dual SIM

Yes/No

Spetember, 2015

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

130 I OCTOBER 2017

28,500

MYMOBILE

Software

Special feature

Love eating out but find it too expensive? LET THESE APPS HELP YOU SAVE SOME MONEY WITHOUT COMPROMISING YOUR GOURMET EXPERIENCES

ho doesnâ&#x20AC;&#x2122;t love eating out, exploring new food joints, dining in at fancy restaurants every weekend and even on weekdays post work hours? but going out every day and shelling out big bucks can put a strain on most of our wallets. Yet, what if there was a way to indulge in all those culinary experiences that

you read about in glossy magazines and watch on television without burning that proverbial hole in your pocket? Sounds too good to be true! It isnâ&#x20AC;&#x2122;t. App stores today are packed with numerous dining apps that let you discover restaurants with genuine reviews and ratings, buy pocket-friendly deals, make instant table reservations and much more to ensure an impeccable dining experience. Here are the top dining mobile apps that are making all the right noises because they let you fulfill all your culinary fantasies with much ease:

EazyDinEr

azyDiner is a one-stop-shop for instant table bookings & a convenient dining experience. It is an online reservation app that offers exciting and exclusive deals with every single reservation along with being a complete

curated guide to discovering the newest and hottest places for eating and drinking (eg: Indian Accent, raasta, Shiro, Yauatcha, Hard rock cafe and many more) across various locations (Delhi-Ncr, Mumbai, bengaluru, Kolkata, chennai,

Pune, Goa, Ahmedabad and Dubai). It rolls out special deals on every single booking, without any reservation or cancellation charges. Available on: Android, ioS n

132 | october 2017

MYMOBILE

Specialfeature

GOurmEt PassPOrt

his app offers unbeatable value with its signature buy one Get one Free offer across the best 5-Star and Fine Dining restaurants and bars across Delhi-Ncr and Mumbai. With

the app, one can find over 200 fine dining restaurants and bars all offering 1+1 deals. the offers are considered an essential annual purchase by thousands of customers in India. one needs to first download and install the app on oneâ&#x20AC;&#x2122;s smartphone and create an account, followed by buying an offer pack. While dining out, tap on the offer on the smartphone and follow the process to redeem the coupon when asking for the bill. Available on: Android n

DinE Out

BurrP

his app offers exhaustive listings and

features.

neatly organized app with a user interface thatâ&#x20AC;&#x2122;s easy to the eye,

the Dine out app goes beyond

burrp allows you to

aggregating restaurant

search by area or cuisine,

listings and reviews. You

rate restaurants and also

can make reservations at

leave your digital footprint

the restaurant of your choice

in the form of reviews.

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Aside from scanned

offers a host of deals â&#x20AC;&#x201C; from

menus, the app also has

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unique wallet feature that

a cool trending feature

allows you to transfer your

allows you to spot popular

credit to other accounts like

restaurants.

PaytM or Uber.

Available on: Android,

Available on: Android, ioS n

ioS, Windows Phone n

zOmatO

his app lets users search for and discover restaurants to eat out at or order in from. one can browse through restaurant menus, photos, user reviews and

ratings to decide where to eat, and use the map feature to get guided to the destination. the app also enables patrons to order food from certain restaurants online at discounted prices. Available on: Android, ioS n

ramesh@mymobile.co.in

october 2017 | 133

In Conversation

face to face

“We always believed in producing only A-class products and that has been the primary reason for our success” ESTABLISHED IN 1997, ERD GLOBAL GROUP MANUFACTURES VARIOUS PRODUCTS UNDER THE BRAND NAME “ERD” AND HAS BECOME A VERY RESPECTED NAME FOR MOBILE PHONE BATTERIES, TRAVEL CHARGERS, CAR CHARGERS, POWER BANKS, USB CABLES AND MORE. THE HOMEGROWN SUCCESS STORY OF ERD GROUP HAS COME THE VERY HARD WAY AND DUE TO THE VISION AND PERSEVERANCE OF THE FOUNDER CMD SANJEEV BHARDWAJ WHO FROM SCRATCH BUILT THIS COMPANY INTO THE MOST RESPECTED NAME IN THE VERTICALS THAT IT OPERATES. TODAY THE COMPANY HAS MANUFACTURING UNITS IN NOIDA AND HIMACHAL PRADESH AND IS FAST EXPANDING INTO OTHER VERTICALS BESIDES MOBILE COMPONENTS AND ACCESSORIES. IN AN INTERACTION WITH SHELLEY VISHWAJEET, MR BHARDWAJ TALKS ABOUT THE INCREDIBLE ERD JOURNEY AND HIS VISION FOR FUTURE. ERD Global started its journey in 1997 when not many

market trend. After I was back from Hong Kong,

entrepreneurs believed that electronics manufacturing

my goal was clear - to become an Entrepreneur.

in India could be a viable business. What gave you the

In 1997, I started my own manufacturing from

confidence to take the plunge? I started my career

a very small place, in Govindpuri, for WLL phones,

working in an electronics shop which was located in

cordless phones adaptors and that time’s running

old Delhi Lajpat Rai Market. There I learnt all basics

model of mobile phone charger. With initial hick

of electronics business. During that time WLL,

ups of new ventures, I gradually became one of the

cordless phone market was very big and mobile

regular suppliers to Gaffar market in Karolbagh.

market was coming up rapidly so I decided to leave my job and planned

Also please elaborate on your journey so far,

to start my own business. During

especially how you went about adding new products

that time even my pocket was

in your manufacturing portfolio. Initially, it was very

not permitting, still I thought

difficult to match up the market need, which was

of visiting one electronics

rapidly changing with the upcoming new models

exhibition in Hong Kong to

of mobile phone chargers and technologies; but

understand international

we focused on quality aimed manufacturing of fast running models. Business opportunity was immense, there was need to be in constant touch with the fast changing market needs. New models of mobile phones were coming on fortnightly/ monthly basis in the market, thereby creating the demand for replacement of chargers / batteries.

MYMOBILE

Gradually, we became leading supplier in

partners to motivate them to buy “ERD”

duty exemption benefit in some states for

Gaffar market.

Brand.

setting up manufacturing units there.

Soon after, Gaffar market became very

I decided to setup one unit in Himachal

price sensitive with volume driven market

The current mobile components and

Pradesh, it being my home state, where

that was demanding low quality products.

accessories market is dominated by Chinese

we now manufacture batteries and power

That time we decided to move on to the

vendors / manufacturers. Do you think, Indian

banks for mobile phones. Now our PM Mr

other market looking for new customers.

companies can effectively compete with them

Narendra Modi ji is promoting ‘Make in

We expanded our manufacturing base to

or from other countries’ manufacturers in terms

India’ and it has helped us a lot, especially

okhla industrial area Phase-1 in 2004.

of quality, innovation, price competitiveness?

when he has recently introduced GST - one

There started coming the demand from

We have always believed in producing only

Nation one Tax. Earlier we had to deal with

other traders from all over India; and

A class quality chargers, batteries & now

lot of departments such as excise, central

accordingly we kept on adding & adding

mobile cables for all range of mobiles and

tax, state tax, service tax etc, but now we

new models of charger batteries to our

have never compromised on the quality and

have to deal with only one department with

manufacturing capacity. This widened our

our strong relationship with our channel

a simpler tax regime.

range of products.

partners. our R&D is our strength and our

Although, GST council has categorised our product in ‘luxury category’ which has

How do you market your products – do you

“Industry has become more competitive for major brands? Primarily, the market was not organised. No particular and price sensitive with available brand was available in oEM Chinese brands but ERD always gets replacement market, customers the advantage of being the leading were either using original make of brand in which availability and brand in the mobile accessories price was a major constraint, or market because of our brand’s they were left with no option strong presence in the Indian but to choose the local brand with limited warranty or chinese market for last make with no warranty. After we were 12 years” well accepted as quality manufacturer

maximum tax bracket i.e 28% , it makes our

primarily target retail or prefer to be OEM

product’s cost very high for our customers

of chargers and batteries, we decided to

and leave unethical practices.

but I personally believe that one day GST council will definitely look into this aspect of high tax on mobile accessories. It was very surprising from their part to observe that whereas mobile phones are covered under 12% GST but mobile accessories are covered under 28% GST. However, the introduction of GST in the market has curbed malpractices which were depriving the government of taxes. In the long term, it will have positive impact, people will become more organised

introduce our own registered brand with

team is constantly developing new products

the name of “ERD”(Electronic Research

as per market need and also improving

What are your future expansion plans both

& Development) in 2005. From that

efficiency of existing range. Now Industry

in terms of product portfolio expansion

same year we stopped manufacturing for

has become more competitive and price

as well as production ramping? Keeping

others. We started focusing on retail market

sensitive with available chinese brands

in mind the increasing competition in

through wholesale mobile market and in

but ‘ERD’ always gets the advantage of

mobile accessories market we had started

very short span of time, ‘ERD’ became

being the leading brand in the mobile

expanding ourselves by stepping in into two

well known brand because of our quality

accessories market because of our brand’s

more Ventures in 2014 itself. We came into

and in-house designing of the products.

strong presence in the Indian market for

manufacturing of power supplies for various

Afterwards we focused on appointing state-

last 12 years.

electronics devices and LED lighting

wise distributors and through them we are

products. We have already taken leading Do you think there has been enough support

position in ccTV power supplies and

Every year, we organise ‘VISIoN MEET’

from the government boost domestic

‘ERD’ has become a more preferred brand

with our Distributors, in which we tell them

manufacturing in your areas of interest and

in this vertical. ERD Group will continue

about the company’s vision, new products

what more is really needed to make ‘Make

to explore relevant expansion options for

launched and make them understand the

in India’ a real success in electronics/mobile

business growth and grab it as and when

market trend. State-wise ‘JoSH MEETS’

sector? Yes, in the past there has been some

an opportunity arises. n

are organised with distributor’s hannel

effort by Government of India to give excise

promoting our “ERD” Brand.

www.mymobileindia.com

In Conversation

face to face

shelley@mymobile.co.in

ocToBER 2017 | 135

Gadget Corner

add-ons

D850 DSLR from Nikon A cutting edge technological gift from Nikon on its 100th birthday

Price: INR 254,950 for D850 Body only and INR 299,950 for D850 with AF-S NIKKOR 24120mm f/4G ED VR lens.

ikon has launched D850 DSLr with AF-S NIKKor

hybrid photographers in wedding photography and of

24-120mm f/4G eD Vr lens. this camera is the

those in the genres of nature, events, and fashion.

latest addition to Nikonâ&#x20AC;&#x2122;s FX-format (full-frame) D-SLr

beyond the immense resolution, the Nikon D850

range and is engineered with advanced features that

offers photographers superior performance. It is

deliver versatility and uncompromised performance

equipped with a powerful 45.7-megapixel bSI cMoS

across stills and video shooting. this is also Nikonâ&#x20AC;&#x2122;s

sensor that guarantees an unmatched balance of high-

first DSLr to incorporate a bSI cMoS sensor, which

speed and exceptional resolution when combined

captures light more efficiently, resulting in a wider

with up to 9-fps1 continuous shooting mode backed

dynamic range and low-noise image capture. the

by its eXPeeD 5 image-processing engine. thanks

camera is geared towards the growing segment of

to a remarkable dynamic range of native ISo 64 to

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25600 and an extended low metering limit, auto

be recorded in both FX-based and DX-based movie

exposure (Ae) shooting is enabled in low-light and

formats, and the option to further make use of wide-

a variety of situations. Further complemented by

angle and fisheye lenses to inspire greater creative

NIKKor’s extensive selection of high-performance

expression. n

interchangeable lenses, be it from the latest AF-S NIKKor 105mm f/1.4e eD, or the AF-S NIKKor 1424mm f/2.8G eD for wide-angle landscapes, or the AF-S NIKKor 24-120mm f/4G eD Vr, photographers are now equipped with the perfect combination of tools to capture crucial moments of subjects in weddings, fashion, nature, events and commercial shoots. Immense flexibility in the selection of rAW size options can also be tailored accordingly to the needs of the user. built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos2 in Full HD, and 8K time-lapse movie production3 using interval timer photography. A dedicated movie menu allows hassle free switching between movie and still functions to enhance efficiency, so photographers and creators will be able to easily select the best visual format to express their creativity. Movies can

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Gadget Corner

add-ons

D850 Primary Features: • 45.7-megapixel FX-format (full-frame) • BSI CMOS sensor with silent photography feature • ISO sensitivities from ISO 64 to 25600 expandable from Lo 1 (ISo 32) to Hi 2 (ISo 102400) • Continuous shooting in varying levels of lighting across is possible • Full-frame brilliance with 4K UHD (3840x2160)/30p support • 9fps1 or 7fps6 continuous shooting • Taking flexibility and efficiency to a new level • A high-resolution tilting 3.2-inch touchscreen with 2359k-dot LcD monitor • Wireless transmitter support

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Gadget Corner

add-ons Dell Precision 5720 All-in-One PC Designed for creators and powerful thinkers

Price: INR 1,09,000

ell recently launched a virtualreality (Vr) -ready ‘Precision 5720

All-in-one’ workstation. the 27-inch

Dell Precision 5720 caters to a variety of industries which are centered on graphicsintensive tasks, including manufacturing, media and entertainment, architecture and design, health. taking forward a 20-year legacy of shaping industries that thrive on creativity, the Dell Precision 5720 is one of the world’s first Vr-ready All-in-one (AIo) workstation, equipped with AMD radeon Pro graphics, rendering a seamless touch to graphic-intensive tasks, outstanding reliability with ISV certifications, ecc memory and Dell Precision optimizer; make this the world’s most powerful Allin-one workstation. n

138 | october 2017

D850 Primary Features: • The Dell Precision 5720 All-in-One is the only AIO to feature professional graphics: AMD radeon Pro graphics (WX 7100 or WX 4150) • With a spectacular, 27-inch UltraSharp 4K Ultra HD display (available with touch option), the Precision Workstations are Independent Software Vendor (ISV) certified, ensuring highperformance applications work smoothly • The workstation is the world’s first VR ready AIO, with Intel Kaby Lake and Sky Lake processors (core i5, i7, Xeon e3-1200 v6) • The device comes with 10 speaker sound system powered by dynamic amplifiers capable of 50W per channel at <1% tHD coupled with Jack Joseph Puig Signature Series powered by Waves MaxxAudio Pro-rendering studio-quality production, editing, and play back. • The Precision 5720 AIO can support up to 3 additional 4K displays at 60Hz or an additional 1x 5K and 1x 4K at 60Hz.

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Price: Tab 4 8 - INR 12,990; Tab 4 8 Plus - 16,990; Tab 4 10– 24,990; Tab 4 10 Plus–24,990.

Lenovo’s Tab 4 Series Engineered for multiple users with distinctive needs

enovo, the leader in tabs in India, has introduced its new range of tab 4 series here. the versatile tablets are power-packed, 4G

enabled and engineered for multiple users; ready to meet distinctive needs of different family members while offering performance with style. they can be tailored to specific requirements: kid-friendly or high productivity. the new tab series comes in four variants – tab 4 8, tab 4 8 Plus,

tab 4 10 plus (3+16Gb variant) and tab 4 10 Plus (4+64Gb variant). Lenovo’s continued interest in tabletshas helped the brandbecome the No.1 player in India and the launch of these premium devices further strengthens their position in the market. Lenovo Tab 4 8 and Tab 4 10 Plus (3+16GB variant): the Lenovo tab 4 8 and 10 plus are sleek in design promising both sturdiness and style. beneath its stylish exterior, the tablet is powered by Qualcomm Snapdragon 64-bit Quad-core 1.4GHz processor and is backed with up to 2Gb rAM and 16Gb of storage, offering seamlessly multitasking and content consumption. both these tablets come with Dolby Atmos audio technology for an immersive audio experience via its in-built speakers as well as headphones. the tab 4 8 sports an 8-inch HD display while the tab 4 10 plus features a 10-inch HD display. Lenovo Tab 4 8 Plus and Tab 4 10 Plus (4+64GB variant): the tab 4 8 Plus and tab 4 10 Plus are premium tablets designed for the whole family. these tabs have striking glass panels on the front and back with dual-glass casings to protect it from scratches and dents. the tablets are ultra-sleek and light– weighing only 310gms and 475 gms with 7mm thickness and are powered by a Qualcomm octa-core 2.0GHz processor, featuring up to 4Gb rAM and 64Gb storage. the premium tablets boast of advanced features such as USb type-c, a fingerprint quick-login, Quick

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Features: • Entertainment: The Lenovo Tab 4 series allows for an immersive AV experience with full HD display, wide angle views and powerful sound enhanced by Dolby Atmos technology. • Battery power: Up to 20 hours • Multi-users and security: The Tab 4 also makes user sharing convenient, each with their own dedicated profile, interface and storage. • Productivity and convenience: Bluetooth keyboard that doubles as a stand and a protective sleeve, and a convenient taskbar for easy multi-tasking. • Kid-friendly: The devices can be tailored to suit the requirements of specific audiences as well with the optional Kids’ and Productivity Packs.

Gadget Corner

add-ons

Gadget Corner

add-ons

Zoook’s ZB JAZZ BLASTER A strong option in its class

Price: INR 3,099

rench technology company Zoook has introduced the Zb-JAZZ bLASter that offers the best in class

bass streaming and amplification. equipped with a 30W stereo output and an in-built passive subwoofer, this rugged portable speaker is a powerful tool to bring alive a party. the Jazz blaster is packed with cutting edge features and superior v4.2 bluetooth that guarantees connectivity within seconds. the Jazz blaster has all the potentials for a party lovers’ best buddy with its IPX5 certification, which renders this device both shockproof and waterproof. the monster ZoooK JAZZ bLASter bluetooth speaker

amplifies higher as well as lower bass frequencies for a sharp and crisp bass experience. the speakers come in attractive aluminium grill which complements the modern, minimalist finish on the body of these bestin-class bluetooth speakers. n

Key Highlights: • Bluetooth 4.2 • 10hr Battery Life • v4.2 Bluetooth connectivity to enable easy hands-free communication

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Gadget Corner

add-ons Zebronics’ Eternity A Quality Bluetooth Headphone

ebronics has unveiled its latest ‘eternity’ bluetooth headphones which comes with aluminum ear cap,

dedicated media control buttons and extra soft cushions. Aesthetically designed to provide highest ear comfort merged with premium stereo sound performance, ‘eternity’ promises to bring an eternal music experience, making it more gratifying! carefully designed to appeal to the style conscious and carefree generation, eternity sports a clutter-free, seamlessly integrated design

for instinctive use, giving you an unparalleled audio listening experience whilst adding a touch of sophistication to your personality. A perfect fit for

Price: INR 3999

audiophiles, the double layered ear shells, adds to the unruffled experience with extra comfort. engineered to sound better, your music with eternity is deep, powerful and balanced and so quiet that every note sounds clearer. Performing with 40mm driver unit along with 10m range of non stop music, the headphone has strong long battery life with 3000mAh built-in battery, that lets you enjoy 5 hours of non stop music and 200 hours of standby. It comes in three colours - Silver, Gold and rose Gold. n

Zebronics’ Noble Pocket size Bluetooth speakers to suit every pocket

ebroncis’s smallest portable bluetooth speaker

bluetooth device whereas the small yet powerful speaker

yet - Noble – comes in multiple colours and INr

provides distinguishably loud and distortion free music

777 makes for a good buy. Despite being really tiny,

with uninterrupted music playback time of up to 120

it supports bt function, tF card function, AUX, has

minutes. Adding to that, there is a built-in microphone

built-in FM radio, facilitates handsfree call, has a range

that also allows the user to make and receive calls, at

of nearly 10 meter and plays loud for its size with battery

the press of one button. n

life of up to 120minutes of playback. Metallic finish with modern colors, the ultra-

Price: INR 777

portable speaker seamlessly pairs up with mobile or any

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october 2017 | 141

Gadget Corner

add-ons beyerdynamic’s CUSTOM STREET A high end headphone to personalize acoustics experience

he cUStoM Street represents a continuation of the

controlled in three stages. changeable cover designs and

successful cUStoM series from the audio specialist

rings on the earcups give the on-ear headphones a totally

from Heilbronn, just as was the case with the world’s first

new look in few simple steps. the wearers can decide how

interactive headphones – the cUStoM oNe Pro – a great

much bass they hear using the cUStoM sound sliders.

deal of importance is attributed to individuality.

Located on the earcups, they gradually adjust the acoustic

the USP of the latest headphone by beyerdynamic

tuning of the headphones – from an analytical sound to fat

is that it permits wide range of personal customization.

beats, making the cUStoM Street perfect for chilling

Interactive sound sliders allow the bass volume to be

and mixing your own Soundcloud tracks as well as for private parties with the latest hip hop, dance or electro tunes. Flexible and robust design: the cUStoM Street headphones – available in black or white – are designed specifically for mobile use. Despite their robust design, they conveniently fold away into a compact size for easy transportation. the earcups turn by 90 degrees, so that the headphones can also be worn comfortably around your neck. they are supplied with an eVA case, made from the

Price: INR 11,250

same hard-wearing nylon used for laptop bags, to protect the headphones on the go. the detachable headset cable is also compatible with most Android smartphones and tablets, as well as Apple devices. A special feature of the cable is that its jack plug can be connected to either the right or left earcup. Personalization: those who want to personalise their cUStoM Street headphones beyond the extensive range of standard equipment can purchase the HeADSet GeAr and transform their headphones into a gaming headset in a matter of seconds. A professional microphone is attached to the flexible gooseneck. this is not only suitable for making calls or Skyping, but also records speech and vocals equally well, ensuring crystal-clear recording quality when chatting or podcasting. the optional coiled cable offers even greater flexibility for home recording or DJing. Finally, the headphones come complete with 16 alternative cover designs to suit your every mood. n

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Gadget Corner

add-ons Digitekâ&#x20AC;&#x2122;s Bluetooth Speakers Powerful sound with long playback time

Designed for audiophiles and music enthusiasts, Digitek, an Indian manufacturer of photographic

and smartphone accessories, has launched two premium bluetooth speakers - DbS 004 and DbS 005 - a good blend of style and functionality, the speakers make for a fine companion for sports activities, camping or pool parties. Portable, trendy and waterproof, the palm-sized DbS

004speaker is IPX5 enabled which means it is water resistant. this speaker features a built-in 600mAhLiion battery and with just 2-3 hours of charging gives an uninterrupted music playback for 3-8 hours. It has

4.2+eDr with up to 10 meters range and an output of 12

a built-in Microphone that supports hands free call for

watts, the device supports LINe IN, tF card, USb and

4-5 hrs at a stretch and supports bluetooth, AUX IN, tF

FM radio. It also features a built in, efficient and safe

card as well as FM radio. With bluetooth 4.2+eDr, an

Li-ion rechargeable battery of 1500mAh that promises

output of 6 watts and towering range of 10 meters, the

6-8 hrs playtime and 4-5 hrs call time. n

speaker gives much more flexibility in playing. both speakers are compatible with smartphones, iPad, MP3/MP4 Players and laptops. equipped with bluetooth

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Price: INR 1595 and 2995 respectively for Digitek DBS 004 & DBS 005

october 2017 | 143

Gadget Corner

add-ons

Saregama Carvaan Mini Bluetooth digital player preloaded with 251 nostalgic retro hits

fter the success of carvaan, Saregama India has launched carvaan Mini - a sleek and portable

bluetooth speaker aimed at people who want to carry their music with them. carvaan Mini allows you to stream music from your phone or music streaming apps, plug in your pen drive and also listen to a pre-loaded collection of 251 most popular retro Hindi songs, sung by Mohammed rafi, Kishore Kumar, Lata Mangeshkar, Asha bhosle and Mukesh. this new offering by Saregama combines the best of music and digital technology in an easy to use form factor. carvaan Mini is for those music lovers who want to listen to music anywhere anytime. Along with 251 greatest songs selected based on data analytics, carvaan Mini also doubles up as a personal music player with its USb and bluetooth functionality. Although small in size, carvaan Mini supports powerful speakers to play both Saregamaâ&#x20AC;&#x2122;s preloaded songs and your personal music through bluetooth 4.1, USb 2.0 and AUX IN. the carvaan Mini is a reliable companion that can create instant entertainment anywhere be it a house party, a picnic or even just chill time with friends. c a r v a a n M i n i â&#x20AC;&#x2122;s r e c h a r g e a b l e b a t t e r y l a s t s approximately 4-5 hours. It will be available in 2 colours and can be purchased from saregama.com, Amazon and major chains like croma, reliance Digital etc. n

Price: INR 2,490

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Availability & Price: Exclusively on Amazon for INR 8,999. The HP ZINK paper for Rs 539 for a pack of 20 & Rs1249 for a pack of 50.

Gadget Corner

add-ons

HP’s Sprocket The first of its kind pocket-sized photo printer

P has launched first of its kind ‘Sprocket Photo Printer’ for millennials and

photography lovers, passionate about capturing memories in their day-to-day life through smartphones. the pocket-sized photo printer allows users to print directly from their mobile device instantly. the HP Sprocket makes photo printing more

HP Sprocket photo printer

intuitive, convenient and snappy. With the HP Sprocket

connects seamlessly to mobile

app, free on Android and ioS, users can now customize

devices via bluetooth and prints

with their photographs by adding fun borders, emojis,

photographs sized 2X3 inches

stickers, filters and fonts available in the mobile

using ZINK technology. the ZINK Photo Paper delivers

application before printing them. the companion app

colorful, smudge-proof, water-resistant and tear-

enables users to print photographs directly from their

resistant photos without ink or toner cartridges as all

social media accounts on Facebook and Instagram

the color required for printing is embedded in the HP

as well as choosing from their phone’s camera roll.

ZINK photo paper itself. Additionally, the peel-and-stick

Supporting a range of file types including .jpeg, .gif

backing property of ZINK paper can turn favorite photos

and .png, the app enables users to work on almost any

into fun stickers that can personalize everyday items

image format.

such as bags, phones and notebook Pcs. n

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october 2017 | 145

Gadget Corner

add-ons Lapcare H61 Chipset Motherboard (LPMH61) A quality product you can always trust

apcare is a international brand specializing in laptop peripherals and accessories for all premium brands of laptops. established in 1997 in

Singapore and entered Indian market in 2007 associating with rx Infotech Pvt Limited, Lapcare is committed in its efforts for delivering quality products at highly affordable pricing. Lapcare’s product offering includes various compatible laptop spares to all major laptop brands, accessories and mobility solution backed with high quality standards and 1year warranty that equates closely to original laptop products but at a much affordable price. Lapcare H61 chipset Motherboard Socket 1155 I3/I5/I7 SerIeS cPU or simply LPMH61 is one such product which has been introduced by the company to enable quality at an affordable price. n

Specifications: • Back Panel Connectors: 1 x PS/2 keyboard port/1 x PS/2 mouse port/1 x VGA port/1 x HDMI/1 x Parallel port /4 x USb 2.0/1.1 ports/1 x rJ-45 port/3 x audio jacks (line in/line out/ microphone) • CPU: Support for Intel Core i7/i5/ i3/Pentium/celeron processors in the LGA1155 package, chipset: Intel H61 express chipset • Memory: 2 x 1.5V DDR3 DIMM sockets supporting up to 16 Gb of system memory, dual channel memory architecture, support for DDr3 1333/1066/800 MHz memory modules, onboard Graphics: 1 x D-sub port • Audio: Realtek audio codec, high definition audio, 2/4/5.1/7.1channel, LAN: 1 x realtek rtL8111e chip (10/100/1000 Mbit) • Storage Interface: 4 x SATA 3Gbps connectors supporting up to 4 SAtA 3Gbps devices • USB: Up to 8 USB 2.0/1.1 ports • Internal I/O Connectors: 1 x 24pin AtX main power connector/1 x 4-pin AtX 12V power connector/4 x SAtA 3Gbps connectors/1 x cPU fan header/1 x system fan header/1 x front panel header/1 Front panel audio header: 2 x USb 2.0/1.1 headers/1 x parallel port header/1 x serial port header/1 x clearing cMoS jumper • Back Panel Connectors: 1 x PS/2 keyboard port/1 x PS/2 mouse port/1 x VGA port/1 x HDMI/1 x Parallel port /4 x USb 2.0/1.1 ports/1 x rJ-45 port/3 x audio jacks (line in/line out/ microphone) team@mymobile.co.in

146 | october 2017

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Exclusive

Vantage Point

Have You Secured Your Mobile? AS MOBILES BECOME INTEGRAL AND UBIQUITOUS, IT’S CRITICAL TO UNDERSTAND THE ANATOMY OF THREATS TO SECURE OURSELVES IN THE DIGITAL AGE, POINTS OUT Pradipto Chakrabarty

obile phone usage has traversed all age group and

To understand the anatomy of a mobile security threat, one

socio economic background. Users today utilize

needs to comprehend on the various entry point of a mobile system.

their handsets more as a smaller version of personal

The threat can happen through three entry points – The Device,

computer than merely a calling device. There is

The Network and The backend data center. There is little a user

hardly any difference in computing powers of a PC and a handheld

can do to stop hackers enter the backend data center, but one can

device. As a result, huge amount of data is generated through mobile

definitely keep the first two secure to a certain extent.

computing. Usage of sensitive utilities such as mobile wallets and

The first entry point is your device itself. When I say device,

banking applications are on an all-time rise and will continue to

it includes the browser, the applications and the operating

grow in volume. These are all positive signs which is indicative of

system. This is the most vulnerable area as intruders are aware

the fact that we are moving towards

that most people do not usually keep their device safe. To do

an extremely convenient and inter-

this, simple steps such as creating a strong passcode and

connected world. However, users

encrypting external SD cards along with data encryption is strongly

are grossly ignoring one of the

recommended. Most modern devices are inbuilt with these features

most important issues in mobile

– it is just about understanding them and enabling few of these

computing – information security.

features. In fact, one of the safest way to stop access to your phone would be to enable touch ID on your phone. It is also suggested that users should invest in industry standard mobile anti-virus

software and keep their operating systems updated regularly. “To understand Intrusion through mobile networks happens through Rogue the anatomy of a mobile Access Point and MITM (Man in The Middle). In both these cases, a network that you connect to is spoofed and a security threat, one needs to malicious attacker sneaks into the communication comprehend on the various entry channel between user and the network. To avoid these, the user should follow safe internet practices and be point of a mobile system. The cautious while using unsecured and unencrypted threat can happen through three public WiFi. Picture this: Having said this, users are not expected to be entry points – The Device, The With most of the geeks. The need of the hour is for device manufacturers, Network and The backend daytodaycomputing network operators and regulatory authorities to create and now happening promote user friendly awareness training on mobile security data center” through handheld devices,

that should be publicized through multiple mediums including

we inadvertently open up a huge

inclusions in user manuals. Most device manuals have very limited

threat surface to cyber attackers who are lurking continuously to

coverage on “how to keep your mobile secured”.

find an easy entry point in order to intrude our defenses in order to acquire sensitive information. Users like us are partially responsible for making ourselves vulnerable. How many times have we dwelled on the security features of our mobile phones? How many times have we bothered to change or strengthen passcodes on our devices or made sure that users are not able to steal data from misplaced handsets? The good news is that one does not need to be overtly technical to execute these small measures and keep your mobiles secure.

148 | oCTobeR 2017

Usage of mobile computing is and will continue to be a part of our lives, the trick to keep oneself “mobile safe” is prevention – and users should follow simple steps to achieve this. n

The author is Regional Director, CompTIA India which is a leading tech association dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit www.comptia.org.

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RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-09-17

For The Next Level Capture

SC9853

Intel 14 nm Process

Octa Core Intel Airmont

16MP Dual Camera

eMBMS

CAT 7 LTE

info.india@spreadtrum.com

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