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Consultant Table of Contents Manual I. Introduction............................................................................ 1 • Message From The President.................................................................... 1 • Welcome.................................................................................................. 2 • UBAM - Who We Are & Our History........................................................... 2 • Core Values & Mission Statement............................................................. 3 • Descriptions............................................................................................. 4 II.

Business Basics........................................................................ 4 • Independent Contractor Status................................................................ 4 • Limitations On Consultant Business......................................................... 5 • Ethics....................................................................................................... 5 • Understanding Policies............................................................................ 5 • Professional Behavior.............................................................................. 5 • Unsolicited Ideas...................................................................................... 6

III.

Consultant Requirements......................................................... 6 • Consultant Agreement............................................................................. 6 • Criteria..................................................................................................... 6 • Spouses Working Business Together......................................................... 6 • Consultant Workstation/Back Office Access.............................................. 7 • SSN/EIN/LLC............................................................................................. 7 • Anti-Discrimination Statement................................................................ 7

IV.

Consultant Account Status........................................................ 8 • Reactivating A Consultant Account.......................................................... 8 • Rejoining After Being Inactive................................................................. 8 • Change Of Address................................................................................... 8 • Changing Sponsor.................................................................................... 8 • Military Deployment................................................................................ 8 • ESR Status................................................................................................ 9 • Participation In Other Direct Selling Ventures.......................................... 9 • Discontinuation Of Business..................................................................... 9

V.

Advertising & Marketing......................................................... 10 • Trademark & Copyright Guidelines......................................................... 10 • Usborne Publishing Copyright................................................................ 10 • Video Recordings & Read-Alouds........................................................... 10 • Media Inquiries...................................................................................... 10

VI.

Branding & Merchandise........................................................ 11 • Branding................................................................................................ 11 • Merchandise.......................................................................................... 11 • Consultant Release................................................................................ 11

VII. Sales Programs...................................................................... 12 • Overview............................................................................................... 12 • Types...................................................................................................... 12 VIII.

Sales Policies......................................................................... 13 • Booth Policy........................................................................................... 13 • Leads..................................................................................................... 16 • Retail Stores........................................................................................... 17 • Online Sales........................................................................................... 17 • Territory Restrictions.............................................................................. 17 • Bonus Buying......................................................................................... 18

IX. Orders................................................................................... 19 • Where To Place Orders............................................................................ 19 • Deadline Dates & Times......................................................................... 19 • Sales Tax On Orders................................................................................ 20 • Closing Parties/Events............................................................................ 20 • Order Moves........................................................................................... 20 • Cancellations......................................................................................... 21 • Change/Correction Of Delivery Address.................................................. 21 • Product Exchange Or Refund.................................................................. 21

• Shipping Information............................................................................. 22 • Order Tracking........................................................................................ 22 • Problem With An Order.......................................................................... 22 • Returning A Consultant Kit..................................................................... 23 • Satisfaction Guarantee........................................................................... 23 • Sales Receipts........................................................................................ 24 • Out Of Stock/Print.................................................................................. 24 • Consignment Inventory......................................................................... 24

X.

Order Payments..................................................................... 26 • Payment Types....................................................................................... 26

XI.

Compensation Plan................................................................ 27 • Payments............................................................................................... 27 • Compensation Overview........................................................................ 27 • Income Taxes.......................................................................................... 28 • Direct Deposit........................................................................................ 28 • Payment Schedule................................................................................. 28 • Check Summary..................................................................................... 28 • Account Holds........................................................................................ 29

XII.

Team Building & Genealogy.................................................... 29 • Sponsoring New Team Members............................................................ 29 • Income Claims....................................................................................... 29 • Targeting Other Direct Sellers................................................................ 30 • Unauthorized Recruiting........................................................................ 30

XIII.

Promoting To Team Leader And Beyond................................... 30 • Promotion Requirements....................................................................... 30 • Leader Pass............................................................................................ 30 • Maintain Status..................................................................................... 30 • Application & Agreement Terms............................................................. 31 • Roll-Up Of Downline Organization......................................................... 31

XIV. Communication..................................................................... 32 • Weekly Email......................................................................................... 32 • Back Office Message Center................................................................... 32 • Support Tickets...................................................................................... 32 • Home Office Channels............................................................................ 32 XV. Social Media.......................................................................... 33 • Policies................................................................................................... 33 • Guidelines.............................................................................................. 33 XVI. Incentives/Rewards................................................................ 34 • Types...................................................................................................... 34 XVII. Training................................................................................. 35 • Events.................................................................................................... 35 • Recordings............................................................................................. 35 • Training Site........................................................................................... 36 XVIII. Policy Enforcement................................................................ 36 • Compliance............................................................................................ 36 • Reporting Errors..................................................................................... 36 XIX. Personal & Confidential Information....................................... 36 • Data Security......................................................................................... 36 • Privacy Statement.................................................................................. 37


Consultant Manual I. Introduction MESSAGE FROM THE PRESIDENT We are delighted that you have joined Usborne Books & More, the home business division of Educational Development Corporation (EDC). Usborne Books & More believes that children should have every opportunity available to them, especially a good education. We proudly offer a product that is unsurpassed in quality, content, illustrations, and photography. Our books entice children to dive into the information and surface again, eager to learn more. From enchanting baby board books to puzzle books that stretch the imagination, we offer books for every child (including the child within us all). Through your new venture, you’ll meet and make new friends, receive recognition at all levels, experience personal growth, and develop new skills while still placing your family first. Whether you are looking for a part-time job or a full-time career, we are confident that Usborne Books & More can meet your dreams and goals. Congratulations on your smart decision to join Usborne Books & More, where you are in control of your time and income. By sharing the opportunity with others, you will secure your own success. Set your goals, take responsibility for achieving them, and look forward to enjoying a brighter financial future! Sincerely,

Randall White Founder, Usborne Books & More President & CEO, Educational Development Corporation

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Consultant Manual WELCOME Welcome to Usborne Books & More, the Home Business Division of Educational Development Corporation. We are excited that you have decided to represent our wonderful line of children’s books. Your Consultant I.D. and incentive date are found in your welcome email. Please use your Consultant I.D. on all correspondence with the Company. New Consultants, please refer to the Write Your Own Success Story Reward Program, details in Section XVI. This rewarding program is available to you as a new Consultant only during your incentive period. This is a great opportunity to receive a refund on your kit, add additional products to your display, and earn cash during your first 12 weeks in business. Your decision to start your own business with Usborne Books & More is a positive move in the direction of controlling your income, destiny, and time. You are the one who will make it happen. You need to set goals and take responsibility for achieving what you want out of the business. Usborne Books & More provides an opportunity for success, and by sharing this opportunity with others, you will benefit from the success that follows. By following the UBAM policies and procedures in this manual, having a positive attitude, and working consistently with a purpose, you will achieve the dreams and goals you have set for yourself and family. Usborne Books & More is unique as it offers a wide variety of programs with which to build a successful business: Parties, School & Library, Book Fairs, Reach for the Stars!! Reading Incentive Program, Literacy for a LifetimeTM Matching Grants, Cards for a Cause Fundraisers, and a personal eCommerce website.

UBAM - WHO WE ARE & OUR HISTORY When the opportunity of a lifetime comes along, choose to take advantage of it! Network marketing is the perfect vehicle to realize dreams and empowerment through the logic of exponential growth. Usborne Books & More provides this opportunity! The product is terrific, the marketing and compensation is competitive, and the program is easily duplicated. Building a large, growing network business is not easy, but it is attainable if you follow this guide, share the opportunity with others, and show them how to do what you are doing. Network marketing is one of the strongest growth industries in the world. It is practiced in the United States and over 75 countries around the globe. Millions of independent distributors produce an annual volume estimated at 60 to 80 billion dollars. EDC Pick Line

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Consultant Manual SOME OF THE UNIQUE BENEFITS OF THIS BUSINESS INCLUDE: • Working from home • Choosing the hours you want to work • A small investment to begin your own business • Opportunity for the income you desire • Selling a terrific product that benefits children • Building lifetime friendships • Self-improvement and confidence • A chance to build success while empowering others to succeed • Quality time with loved ones

Educational Development Corporation was founded in 1961 to develop supplemental curriculum material for schools. In 1978, EDC acquired the rights to publish children’s books from Usborne Publishing in the UK. The corporate office and distribution center is located in Tulsa, Oklahoma. EDC began distributing Usborne books through the Publishing Division in 1978. What began as a supplement to the corporation’s product line has grown to become the largest product line for the Company. During the 1980’s, EDC eliminated the other product lines to concentrate exclusively on Usborne books and on March 1, 1989, created the direct selling division Usborne Books at Home (UBAH). In late 2008, EDC acquired Kane Miller Publishing, an internationally known publisher of children’s books with over 20 years in the industry. Concurrently with that acquisition, the name of the direct selling division was changed to Usborne Books & More. Educational Development Corporation presently has two divisions. The Publishing Division distributes books to bookstores, toy stores, museums, specialty stores, and other retail outlets. The Home Business Division distributes books through Independent Consultants who sell directly to the consumer via parties, book fairs, and web sales and also, when registered as Educational Service Representatives, have the right to sell to the school & library market. The Company’s strategic plan includes maintaining market share in the retail division while depending on the growth engine of the Company to be the direct selling division, Usborne Books & More. Educational Development Corporation is a publicly traded company listed on the NASDAQ stock exchange under the symbol EDUC.

CORE VALUES & MISSION STATEMENT The following four core values exemplify the differences between Usborne Books & More and other direct selling companies: 1. Low start-up costs. 2. No monthly minimums for Consultants, thus, supporting our mission statement as being family friendly. 3. Competitive compensation. We are very competitive with other hard goods companies in our commission structure and payout to the field. 4. Fairly priced products. The retail price is printed on the back of every book. Since the books are sold at the same price at parties and in retail stores, the fair market value of the product is established. MISSION STATEMENT: The future of our world depends on the education of our children. Usborne Books & More delivers educational excellence one book at a time. We provide economic opportunity while fostering strong family values. We touch the lives of children for a lifetime. 3


Consultant Manual With a strong Mission Statement and the pressing need for improved literacy in the United States, we feel Usborne Books & More has an unlimited growth opportunity. Belief in this mission creates pride in our Company and provides a strong foundation for your business.

DESCRIPTIONS 1. EDC

Educational Development Corporation is the United States trade publisher of a line of children’s books produced in the United Kingdom by Usborne Publishing Limited, as well as the owner of Kane Miller Publishing. EDC has two sales divisions to market the books: UBAM and the Publishing Division. The Home Business Division distributes these books through independent sales consultants. The Publishing Division distributes the books to bookstores, toy stores, specialty stores, and other retail outlets throughout the United States.

2. UBAM

Usborne Books & More (UBAM) is the division of EDC which is represented by Independent Consultants who offer both the product and the business opportunity to others. Our goals are: • Delighted Customers • Enabled Consultants • Industry Respect

3. UBAM EDUCATIONAL SERVICES

UBAM Educational Services is a division of Usborne Books & More. This division markets Usborne and Kane Miller books along with fullservice educational programs to schools and libraries.

4. USBORNE PUBLISHING

Usborne Publishing was founded in 1973 by Peter Usborne. Usborne Publishing, often called Usborne Books, is a United Kingdom-based publisher of children’s literature. Usborne Publishing uses an in-house team of writers, editors, and designers, and their books are translated into over 100 languages.

5. KANE MILLER

For over 30 years Kane Miller has published children’s books around the world. Founded by Madeline Kane and Sandy Miller, Kane Miller specializes in publishing international titles. The company was acquired by EDC in 2008 and is now a wonderful complement to the line of titles offered by UBAM Consultants.

II. Business Basics INDEPENDENT CONTRACTOR STATUS When you join Usborne Books & More as a Consultant, you are an independent contractor. You are not creating an employer/employee relationship, partnership, or joint venture with Usborne Books & More. As an independent contractor, you control the means by which you operate your UBAM business. You establish your own goals, hours, and methods of sale – subject to compliance with the agreement and applicable law.

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Consultant Manual LIMITATIONS ON CONSULTANT BUSINESS Consultants may own, operate, control, or have an interest in, only one Usborne Books & More business. Refer to Section V for Advertising and Marketing policies.

ETHICS Usborne Books & More is proud of our reputation of having the highest integrity, offering quality products, and providing superior customer service. As a Consultant, you agree to protect and enhance this reputation by being honest and accountable to clients, other Consultants, and the Home Office.

DSA CODE OF ETHICS

As a member of the Direct Sales Association (DSA), Usborne Books & More complies with, and proudly supports, DSA Code of Ethics. It is important that you conduct your UBAM business in accordance with the DSA Code of Ethics.

Taken from the DSA website: “DSA is committed to the highest ethical business standards for the direct selling channel and to the customers, our member companies serve every day. Our Code of Ethics is a robust series of policies that every DSA member agrees to follow as a condition of membership. It holds member companies accountable to policies that protect independent salespeople and consumers and encourages the entire marketplace for direct selling to meet these high standards. For example, the Code prohibits statements or promises that mislead consumers or prospective salespeople and sets stringent guidelines for earnings representations, product claims, sales and marketing tactics and policies for order cancellations and returns. DSA members have strengthened the Code since its enactment in 1970 to ensure it stays relevant with changing stakeholder expectations.” For more information: http://www.dsa.org/consumerprotection/code-of-ethics

UNDERSTANDING POLICIES It is the responsibility of each independent Consultant to read, understand, adhere to, and ensure that he or she is aware of and operating under the most current version of UBAM policies.

PROFESSIONAL BEHAVIOR Always present a professional image. If you feel that a situation has been mishandled, you should express your concern to the other Consultant involved or to your upline Team Leader – never to the customer or organization. Your business success will be achieved in working with other Consultants in a professional manner.

1. FRAUDULENT BEHAVIOR

Consultants and the hosts you work with are obligated to deal fairly and honestly with your customers. If a Consultant’s interactions are dishonest or fraudulent in any way, including but not limited to accepting customer payment but failing to place or deliver orders, they will be immediately suspended. In such situations, UBAM’s top priority is to work with those involved to quickly fulfill customer orders and commitments. If fraudulent behavior is confirmed, the suspended Consultant’s Agreement will be permanently terminated and all pending compensation payments will be held and the value of the replaced products, as well as applicable shipping and service charges, will be deducted. Where appropriate these individuals will be turned over to legal authorities. 5


Consultant Manual 2. NEGATIVE OR DISPARAGING REMARKS

While UBAM welcomes constructive input from its Consultants, negative comments and remarks made by Consultants about UBAM, however, serve no purpose other than to sour the enthusiasm of other UBAM Consultants. For this reason you must not disparage UBAM, other UBAM Consultants, UBAM products, the compensation plan, or UBAM board of directors, officers, or employees. UBAM is not responsible for private discussions that move from UBAM Leaders into Facebook Messenger, email, or texting. We have the utmost confidence you will work with fellow UBAM Consultants professionally with no intention of financial harm or ill will by not honoring an agreement you have made.

UNSOLICITED IDEAS UBAM/EDC does not pay for ideas which are offered unsolicited. To that end, acceptance of these Policies & Procedures is acknowledgment and agreement that UBAM has and will have many products and projects in various stages of development, and that the result may be similar or identical to your own ideas for products or projects. All rights to any creative suggestions, ideas, notes, concepts, designs, original artwork, or other information as assigned to UBAM are without compensation or payment of any kind. Unless otherwise specified in writing, this policy also applies to submissions made as part of any and all UBAM contests, promotions, or incentives.

III. Consultant Requirements CONSULTANT AGREEMENT See Addendum for full details of agreement.

1. CHANGES TO THE AGREEMENT

UBAM reserves the right to amend the Agreement at its discretion. Amendments shall be effective immediately upon announcement, unless otherwise specified. Amended policies shall not apply retroactively to conduct that occurred prior to the effective date of the amendment.

CRITERIA Potential Consultants must meet the following criteria: • Be at least 18 years of age • Reside in the United States or U.S. Territories • Have a valid Social Security or Federal Tax I.D. number • Purchase a New Consultant Kit • Read and submit a fully completed Consultant Application and Agreement

SPOUSES WORKING BUSINESS TOGETHER Consultants and their spouse may hold a business jointly under one Consultant I.D. number and one Social Security number, but may not hold separate UBAM businesses (for example one may not sponsor the other). The name of a spouse can be added to the business at any time.

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Consultant Manual CONSULTANT WORKSTATION/BACK OFFICE ACCESS UBAM makes an online Back Office available to Independent Consultants. The Back Office provides access to confidential and proprietary information that may be used solely and exclusively to promote the development of a Consultant’s UBAM business and to increase sales of UBAM product. However, access to the Back Office is a privilege and not a right. UBAM reserves the right to deny access to the Back Office at its sole discretion.

SSN/EIN/LLC As part of the application process a Social Security number (SSN) or a Federal Employer Identification Number (EIN) must be provided. UBAM is required by law to provide this information to the IRS for 1099 reporting purposes. Failure to comply could result in a penalty from the IRS. The name used on the application must exactly match the name issued on the Social Security card or the name associated with the EIN number. You will be assigned a non-changeable Consultant I.D. number that has no relationship with your SSN. Usborne Books & More Consultants should not encourage individuals who are not legally authorized to work in the U.S. or do not meet the criteria above, to complete the application process. If creating a legal business name, such as an LLC, Consultants may not use any variation (in part or whole) of the following: • Usborne Books & More • UBAM • Usborne Books • Kane Miller • EDC • Educational Services

ANTI-DISCRIMINATION STATEMENT EDC does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, subcontractors, and vendors.

CAREER PATH ESSENTIALS UBAM Consultants have amazing opportunities for growth within the structure of the company. Each level, from Consultant to Senior Director, has both benefits/rewards and expectations. It is the Consultant’s responsibility to read and understand how to achieve each level as well as what is expected of them as a business owner at that level. It is understood that you are operating an independent business, but you are also representing Usborne Books & More while doing so. Failure to adhere to these and other requirements will be handled by the Compliance department. Please refer to the Addendum for these requirements.

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Consultant Manual IV. Consultant Account Status REACTIVATING A CONSULTANT ACCOUNT After six months of no sales, Consultant status changes to ‘inactive’. However, the Consultant can restart their business simply by renewing their eCommerce subscription and placing an order type that earns them commission.

REJOINING AFTER BEING INACTIVE A Consultant who has been inactive for a minimum of twelve months (with no sales during that period) and who has no outstanding debt with the Company, may purchase a New Consultant Kit and elect to return to their original sponsor or join another sponsor. A new Consultant I.D. number is issued and the Consultant is eligible for awards associated with the Write Your Own Success Story Rewards program. The original business number and any recruits associated with that number are not transferable to the new business. A Consultant may join the Company with a new Consultant I.D. number three times. A Consultant is then eligible to join again after a minimum of 5 years has passed with no sales or activity. The Home Office reserves the right to deny a request to rejoin. Consultants who were terminated by Home Office may not reactivate or rejoin, except with the express consent of Home Office.

CHANGE OF ADDRESS It is important that we have your current address, telephone number, and email address for support materials, awards/incentives, and communications. You can update your profile quickly and easily through your Back Office. If you move, please give us at least two weeks’ advance notice to ensure proper delivery of your orders.

CHANGING SPONSOR To protect the integrity of all downline teams, Usborne Books & More does not allow voluntary changes in sponsorship.

SIGNING UNDER WRONG SPONSOR

At times, a new Consultant will sign-up under the wrong sponsor. In these cases, the Consultant may be reassigned to the sponsor they initially intended provided Home Office is notified within 5 business days via Support Ticket.

MILITARY DEPLOYMENT If you are impacted by foreign military service assignments, please contact Consultant Services, and your position with Usborne Books & More will be held until your service is complete. Due to various foreign military regulations regarding conducting business while overseas, requests will be handled on an individual basis.

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Consultant Manual ESR STATUS Educational Services Representatives (ESRs) are certified to represent UBAM Educational Services by promoting Usborne and Kane Miller products, programs, and services to schools and libraries. You must be an ESR in order to solicit and/or submit any order for a school or library.

1. CERTIFICATION

Certification is required to sell into the school and library market. ESR Certification is a 3-step process that requires completion of a background check, training, and purchase of an ESR Kit. Costs of certification are the responsibility of the Consultant and are non-refundable.

2. RE-CERTIFICATION

ESRs must complete an annual recertification in order to maintain their status. If you choose not to recertify by your annual recertification date, your ESR status will lapse. You will lose your listings and will not be permitted to service the school or library market. If you choose to work the school and library market again after your status has lapsed, you will have to go through the entire process (Steps 1-3) to become an ESR.

PARTICIPATION IN OTHER DIRECT SELLING VENTURES Usborne Books & More Consultants (including Consultant, Team Leader, or Senior Leader) and members of their immediate household are free to participate in other direct selling ventures (including party plan, network marketing, and multi-level marketing). However, they are required to run their Usborne Books & More business completely separate from another business. They may not promote other companies or products together with Usborne Books & More products. This means they can only sell Usborne Books & More products at Usborne Books & More parties, shows, and events and cannot promote, demonstrate, sell, or display any other businesses’ product or promotional materials at these events or in communications with UBAM customers or team members (for example, email signatures, car decals, or social media sites that contain the Usborne Books & More name and another business name are not permitted). During the term of this Agreement and for one year thereafter, a UBAM Consultant may not directly or indirectly recruit another UBAM Consultant for any other network marketing business. The term ‘recruit’ means the direct or indirect, actual or attempted, sponsorship, solicitation, enrollment, encouragement, or effort to influence in any other way, another UBAM Consultant to enroll or participate in another network marketing opportunity. The conduct constitutes recruiting even if the Consultant’s actions are in response to an inquiry made by another Consultant or customer. Should you advance to Executive Leader title or above, active or public participation in any other direct selling venture is not permitted. Executive Leaders (or higher) are not permitted to actively recruit for, or market, any other direct sales company. These restrictions do not prohibit you from belonging to, or purchasing products from such direct sales company for personal use. Violation of this policy will result in ineligibility to receive overrides, advancement, and national recognition. Any future decision to reclaim the title of Executive Leader (or higher) necessitates that all requirements are met for that level as well as written notification of your intent to do so to Home Office. Your request will be processed within 30 days.

DISCONTINUATION OF BUSINESS Consultants may elect to cancel their business by submitting a support ticket. If a Consultant who cancels their business wishes to sell through UBAM again, he/she will be required to rejoin (see requirements above) as reactivation of a canceled Consultant I.D. is not permissible. 9


Consultant Manual V. Advertising & Marketing TRADEMARK & COPYRIGHT GUIDELINES Consultants have access to Home Office created promotional graphics, stock images, design elements, etc. Images can be found at: Facebook/ UBAM Home Office Branding. Usborne and Kane Miller book covers and spreads are to be used in their entirety. Legally, they may not be altered or changed in any way (i.e. cutting characters out, changing words on a page, etc). Please make sure when featuring a Kane Miller book that you don’t refer to your business or the books as “Usborne”. Consultants must include the word “Independent” Consultant/Leader, etc. on all business supplies. (Example: Jane Smith, Independent Consultant, Usborne Books & More.) Consultants may not use any Usborne, Usborne Books & More, Kane Miller, EDC, name/images to create products to sell to others for commercial gain. For full details on copyrights and image guidelines, please download the Usborne Books & More 2018 Branding Guide found in Back Office > Resources > Branding Guide.

USBORNE PUBLISHING COPYRIGHT All internet sites connected with the sale of Usborne books must carry the following disclaimer: Usborne Publishing Ltd. (UK) has no connection with these pages and does not sponsor or support their content. If the internet site includes the image of the Cartwright Duck, the following acknowledgment must appear: The Cartwright Duck is the trademark and copyright of Usborne Publishing Ltd. All rights reserved.

VIDEO RECORDINGS & READ-ALOUDS 1. KANE MILLER

Consultants may read up to 20% of a book in a Facebook Live event or video. Please note, the author, illustrator, and publisher must be credited, and no part of the text or illustrations may be amended or altered. Consultants may read a picture book in its entirety on Facebook Live, however recording the video for playback is prohibited.

2. USBORNE

Consultants may read up to 50% of a book in a Facebook Live event, however recording the video for playback is prohibited.

MEDIA INQUIRIES Consultants must not interact with the media regarding the UBAM business or products. All inquiries from the media, including radio, television, print, online, or any other medium, shall be directed to UBAM Home Office.

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Consultant Manual VI. Branding & Merchandise BRANDING A brand is more than a company logo, more than pretty colors or a great tagline - it’s who we are. From business cards and banners, to social media groups and websites, the consistent use of the Company’s brand identity is vital in communicating professionalism, confidence, and excellence. The Usborne Books & More brand is an asset, and the correct use of Company logos and graphics is protected. Before using any Company images to promote your business, Consultants need to read the Usborne Books & More Branding Guide thoroughly in order to understand and comply with Company brand regulations. See Branding Guide for more details. To find the authorized logos, slogans, and graphics and to ensure compliance with Branding requirements refer to the Branding Guide found in your Back Office > Resources > Branding Guide.

MERCHANDISE 1. MORE STORE

Exclusive to Convention attendees, the MORE Store is your chance to stock up on all kinds of logo gear. Apparel, gifts, and giveaways - we have it all. These items make great giveaways for hosts or drawings. Plus, be the first to have the new season supplies at a special Convention price.

2. UBAM BOUTIQUE

Find branded apparel, gifts, and giveaways year-round in the UBAM Boutique (myubamboutique.com). Let the world know how passionate you are about books and promoting literacy with apparel from our online boutique.

3. APPROVED VENDORS

In order to provide varied selection of business supply items, UBAM occasionally contracts with outside vendors who are permitted to use the UBAM logo and brand to sell directly to Consultants. Links to sites of approved vendors are available in your Back Office > Resources.

CONSULTANT RELEASE UBAM Consultants grant EDC permission to use their image, name, voice, story, and/or likeness (collectively their “image”) in a photograph, audio recording, video, or other digital medium, in any and all of its publications, including web-based publications (which includes but is not limited to social media postings), without payment or other consideration. Consultants understand and agree that all material in which their image appears will be property of the Company and will not be returned. Consultants irrevocably authorize the Company to edit, alter, copy, exhibit, publish, or distribute their image for any lawful purpose associated with the Company business. Consultants waive the right to royalties or other compensation arising or related to the use of their image by the Company. Consultants and any others acting on a Consultant’s behalf holds harmless, releases, and forever discharges the Company from all claims, demands, and causes of action related to their image(s).

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Consultant Manual VII. Sales Programs OVERVIEW It is unprofessional and unproductive for several Consultants to approach individuals or organizations at the same time. When approaching individuals or organizations for the first time, it is required that you see if there is an established relationship with another Usborne Books & More Consultant. If they are satisfied with the current Consultant with whom they are dealing, it is beneficial for you to seek business opportunities elsewhere. If this occurs, it is most appropriate for you to say, “I am delighted that you have an Usborne Books & More representative and enjoy our product.”

CONSULTANT VS. ESR

A Consultant MUST be an ESR in order to work with schools and libraries. You must also be an ESR in order to: • Donate books to a school or library (including classroom donations) • Donate books to an event that benefits a school, library, or affiliated organization • Host an event that benefits a school, library, or affiliated organization If you are either not an ESR or you are an ESR and one of the above opportunities arises at a school or library listed by another ESR, you must immediately pass the lead onto the listing ESR via Support Ticket under “S&L Leads”. Books given at schools as personal gifts to your child’s teachers/school personnel/classmates, by any Consultant, other than the listing ESR, cannot in any way link to your personal business, such as a sticker, business card, catalog, etc. If an order from a listed school or library is received by Home Office from a Consultant other than the listing ESR, sales credit and commission will be given to the listed ESR. If an order is submitted by a non-ESR for a school or library, the closest upline Leader that is an ESR will need to submit the order. You may also choose to complete the certification process in order to become an ESR so that you will receive credit for the order.

TYPES 1. PARTIES

Parties should be the backbone of your Usborne Books & More business. As a Consultant, you have the opportunity to host parties in a variety of ways: in person or virtually. Be creative in your approach, but remember that party sales are the foundation of our division. The Host can earn free books based on total sales including customer specials. Total sales for a party must be at least $100 to qualify for Host Benefits. All Host rewards must be redeemed at time of closing party. NOTE: Party orders cannot be tax-exempt.

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Consultant Manual 2. CARDS FOR A CAUSE FUNDRAISERS

A fundraising program offering boxed card sets at $30 each. Perfect for most groups raising funds. This program can be used with groups or individuals and does not require non-profit status to benefit from funds raised. Minimum order required to qualify for proceeds. Policies regarding ESRs apply to sales associated with schools or libraries.

3. SPECIAL PROGRAMS

This includes Book Fairs, Reach for the Stars!! Reading Incentive Programs, and Literacy for a LifetimeTM grant matching. These programs are available to help build your business and expand your customer base. Policies regarding ESRs apply to sales associated with schools or libraries.

4. SCHOOL & LIBRARY SALES

These are sales directly to a school or library that is not associated with a Party, Cards for a Cause, or a Special Program. Additional information can be found in the UBAM Educational Services Policies & Procedures manual.

VIII. Sales Policies BOOTH POLICY WHAT IS A BOOTH/VENDOR EVENT?

A booth/vendor event is space rented by a Consultant at a convention, craft fair, state fair, on school* or community property, etc. where multiple vendors representing various products or services are invited to attend. Booths provide opportunities for Home Parties and recruit leads. *Booths benefiting a school or held on school property have specific policies that must be followed by all Consultants. See “Booth Policies Specific to Schools and Libraries� below.

WHO IS ELIGIBLE TO HOLD A BOOTH/VENDOR EVENT?

Consultants with a minimum of $500 in sales in the three months prior to the event, or who are within their incentive period, are eligible to participate in the booth program.

UBAM BOOTH POLICIES

All Consultants are expected to follow UBAM policies, including booth policies specific to schools and libraries, and demonstrate respect for Event Organizers and other Consultants. UBAM booth policies are in place to help a Consultant develop customer loyalty and provide continuity of service. When registering and attending a booth event, you are representing yourself and Usborne Books & More, and it is crucial for you to present yourself in a professional manner.

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Consultant Manual CONTACTING THE BOOTH ORGANIZATION

When contacting an organization to obtain a booth, you must inquire if an Usborne Books & More representative has already registered. • If the answer is yes - do not proceed further. • If the answer is no - ask whether an Usborne Books & More representative held a booth the previous year. • If the answer is no – you may register for the event. • If the answer is yes – inquire about the event’s registration deadline and ask them to add your name as a follow-up vendor. Only call back when the event registration deadline has expired, or when it is within 30 days of the event date, whichever comes first. If the previous Consultant has not registered, you may proceed to register. It is not appropriate to register for multiple events if you have no intention of servicing those events.

REGISTER AS USBORNE BOOKS & MORE

To avoid multiple Consultants registering for the same event, registrations must be made under “Usborne Books & More”. If the event is a professional educational event then the booth must be registered as “Usborne Books & More/UBAM Educational Services”. • When using the Company name you may not sell or represent any other product or recruit for any other Company. By not registering with the Company name, you run the risk of losing your booth to a Consultant who may register later using the Company mandated name • If another Consultant has registered as Usborne Books & More you may not register under another name and present Usborne Books & More product either alone or with another product.

FOLLOW ALL POLICIES RELATED TO SCHOOLS & LIBRARIES

See “Booth Policies Specific to Schools and Libraries” below.

PRIORITY REGISTRATION FOR A BOOTH EVENT

The UBAM 30-day booth policy protects a returning active Consultant (with minimum $500 sales in the past three months) who held the same event the previous year (or other timeframe within a year such as spring/fall or monthly) with first right of refusal, allowing them to register no later than 30 days before the date the event is next held (assuming they meet booth policy criteria). A returning UBAM Consultant usually has the advantage of early event registration notifications, and it is their responsibility to respond promptly and ensure they meet or exceed all expectations of the Event Organization. It is recommended that they contact the event organization 3 months or more prior to the event and continue to courteously follow up until registration materials are received. Waiting until weeks or days before the event to follow up with the Event Organizer could mean the organizer fills your spot. If an Event Organizer lets someone else register for a booth you held last year and it is more than 30 days out (and before the event deadline), then the Consultant who is registered is expected to step away from the booth and allow the previous Consultant to register. Consultants should understand that Event Organizers are motivated to fill booth space and may have deadlines earlier than the UBAM 30 day policy.

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Consultant Manual WHAT IS THE “SAME EVENT?”

• An event is considered to be the “same event” if the Event Organization and purpose/theme of the event remain unchanged since the last time it was held. It is considered the “same event” if the name of the event changes seasonally or the event venue has changed or rotates, as long as the Event Organization remains the same. For example, a Spring Fling and Fall Festival run by the same organization. • Events with traveling locations (the event name may or may not stay the same but the location changes or rotates. For example, one year the event is held in Georgia and the next year moves to South Carolina), the booth is retained by the Consultant from the previous year. • Events with multiple locations (for instance, the same organization holds “Home and Garden Market” in several different cities), each event can be held by a different Consultant.

BOOTHS HELD AT TEMPORARY SALES FORUMS

UBAM allows you to sell Usborne Books & More products on a cash-and-carry basis at temporary sales forums, as long as the following conditions are met. • If a temporary event is taking place within a retail establishment (i.e. a shopping mall), the event must be managed by, and the agreement entered into must be with, an event management company and not the retail establishment owner, agent and/or management company (example: a mall kiosk for the purpose of selling product cash and carry would not be allowed regardless of the duration – a booth at a craft event held at a mall, but organized by an event management company, would be allowed). • The booth must be manned for the majority of the event. • Any displayed or advertised prices must be full retail price or specials provided by Home Office. Unpublished discounts/coupons can be offered to customers on an individual basis; they cannot be made available for a customer to take themselves, for example, displayed in a basket.

BOOTH CONTRACT

A contract is between you, an Independent Consultant, and the Event Sponsor. UBAM is not, and may not be, a party to a contract between you and an Event Organizer, nor will UBAM be liable for any disputes that arise between you and an event organizer or between you and another UBAM Consultant.

BOOTH ISSUES/DISPUTES

If a booth issue or dispute occurs, first contact your Upline Leader for assistance. Event Organizers should not be drawn into disputes between Consultants; this can lead to UBAM Consultants being banned from events. Speaking to an Event Organizer over an issue should always be your last resort. If Home Office is asked to mediate a booth dispute, the decision made by Home Office is final and will be applied going forward.

BOOTH POLICIES SPECIFIC TO SCHOOLS & LIBRARIES

There are important differences between school and library events and booth/vendor events. UBAM Educational Services Policies and Procedures, where appropriate, must be met first (available in your Back Office > Educational Services).

WHAT IS A SCHOOL OR LIBRARY EVENT?

A school or library event is any event directly associated with the school or curriculum, or which benefits the school or library, or which benefits the school parent-teacher organization with the exception of Booth/Vendor events as defined below. Examples of school or library events may be: Math or Science Night, Parent Open House, Science Fairs, Literacy events, book fair, etc., where only education vendors would be present.

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Consultant Manual WHO IS ELIGIBLE TO HOLD A SCHOOL OR LIBRARY EVENT?

• Only certified Educational Services Representatives (ESR) can register for any school or library event. • A school or library event at a listed school belongs to the listing ESR. • A school or library event at a non-listed school can be held by any ESR.

WHAT IS CONSIDERED A BOOTH/VENDOR EVENT AT A SCHOOL?

• A booth/vendor event at a school is space rented by a Consultant at a school vendor community shopping event, such as a craft show, ladies night out shopping event, holiday market, etc. that is organized or sponsored by the school. • A booth/vendor event at a listed school belongs to the listing ESR and should not be approached by any other Consultant or ESR. • A booth/vendor event at a non-listed school can be rented by any Consultant, with the understanding that: • If the school should become listed up to 30-days prior to the event, the booth/vendor event will be graciously turned over to the listing ESR, who will reimburse any booth fee, if applicable. • Non-ESR Consultants can hold booth/vendor events at non-listed schools. However, ONLY an ESR can offer school and library-related services or make book donations to the school. School leads should be passed on to the Home Office via a support ticket.

BOOTH/VENDOR EVENTS HELD ON SCHOOL OR LIBRARY PROPERTY, ORGANIZED BY AN OUTSIDE ENTITY.

Events held on school or library property which do not benefit the school or library (other than the space rental fee), not organized by the school or any school function or organization, are considered booth events and fall under UBAM booth policy (above). A non-ESR can register for the event, however, whether the location is listed or not, only an ESR (or, when applicable, the listing ESR) can offer school and libraryrelated services or make book donations to the school. Examples of events not associated with a school or library include: a Baby Expo. organized by a local production company renting the gymnasium for their event; a regional Montessori Society conference; a Statewide 4-H conference; a Scrapbooking Day organized by local craft stores; Kiwanis club rents a cafeteria for a pancake breakfast, etc.

BOOTH POLICY INSURANCE

Consultants holding booths may be asked to provide a liability policy. If you need a certificate of insurance for your event, please submit a support ticket. Include your name, Consultant I.D. number, event name, address, email, and date. The certificate confirms that EDC has liability insurance for the corporation and should satisfy most event insurance requirements. However, whether the EDC certificate meets the exact event requirements is something each Consultant needs to determine.

LEADS Consultants will naturally meet school and library personnel during their professional and personal life and through their parties or other sales events. If you are not an Educational Services Representative and that personnel shows an interest in Usborne and Kane Miller books or services, you must act professionally. Treat the school or library personnel with respect and graciously offer to assist him/her with finding someone to help them with their request. Assure the school or library personnel that you will have an ESR reach out to them in a timely manner to meet their needs and then fill out a Support Ticket for “S&L Leads” immediately to notify the Company about the lead.

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Consultant Manual RETAIL STORES Educational Development Corporation has a separate division, EDC Publishing, to service retail stores, including museums, galleries, zoos, etc. Consultants are not allowed to offer Usborne Books & More products to any permanent retail or service business establishment. Cash-andcarry sales from a retail establishment are strictly prohibited. With the prior permission of the property owner, a promotional display may be exhibited to generate leads. You cannot knowingly sell to anyone who intends to resell Usborne Books & More products in retail environments.

ONLINE SALES Usborne Books & More Independent Consultants are not permitted to sell Usborne Books & More products online (outside of UBAM-provided eCommerce) through marketplaces or sites such as Amazon, eBay, Buy-Sell-Trade groups, and other online retailers; doing so will result in termination of your business.

1. CONSULTANT WEBSITES

Should you choose to have a registered external website for your business, it must adhere not only to Branding Guidelines, but also to the following: • Your name and Company-recognized title (e.g. Team Leader, not Educational Services Leader, etc.) • The Independent Consultant logo Although UBAM brand themes and images are desirable for consistency, customers landing on your page need to clearly understand that they are on the site of an Independent Consultant and not a UBAM-sponsored site.

2. DOMAIN NAMES

It is preferred that any personalized domain names follow all trademark and copyright guidelines.

TERRITORY RESTRICTIONS Usborne Books & More has no exclusive territories in regard to recruiting or for operating your general business (other than school or library sales). The fact that a particular Consultant may have been the first or last to contact an individual or organization does not give that Consultant the exclusive right to continually deal with that individual or organization. They are free to work with the Consultant of their choice and should not be put in the position to render judgment between Usborne Books & More Consultants. UBAM Independent Consultants living on a U.S. military base may conduct parties only on base and sell only to others residing on a U.S. base or within the United States. It is essential that prior to making any sales or conducting any parties on any military installation or base, Consultants must first determine whether the installation or base allows direct selling. If so, the Consultant must obtain any permissions necessary prior to making any sales or conducting parties. The failure to do so could constitute a violation of military regulations. See the separate Educational Services Policies and Procedures for territory restrictions for listing schools.

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Consultant Manual BONUS BUYING Honesty and integrity are of the utmost importance to Usborne Books & More. The highest level of success is not achieved by buying books or participating in unethical activities in order to make sales goals and earn prizes. This is referred to as “Bonus Buying” and may result in the immediate termination of the Consultant Agreement. Usborne Books & More prohibits the following activities related to sales of products: • Purchasing products simply to qualify for promotions, incentives, commissions, overrides, bonuses, sales contests, or maintain Leader requirements. • Manipulation of sales, including but not limited to, placing sales in others’ names or purchasing through another consultant’s site in order to qualify for promotions, incentives, commissions, overrides, bonuses, sales contests, or maintain Leader requirements. • Usborne Books & More does not require or encourage Consultants to purchase inventory in an amount which unreasonably exceeds that which can be expected to be resold and/or consumed within a reasonable period of time. This is referred to as inventory loading. Usborne Books & More reserves the right to audit rank advancements, promotions, and incentive trips/contests to identify instances of bonus buying. Usborne Books & More must be vigilant in ensuring orders are placed on behalf of our customers through their Independent Consultants. Failure to comply with any of the Bonus Buying policies listed above jeopardizes Usborne Books & More under federal regulations prohibiting pyramid schemes. If you participate in any of these activities, you are putting your own business at risk and jeopardizing the future success of others. Additionally, Usborne Books & More Consultants are asked to adhere to the following guidelines when offering promotions/incentives to customers, especially via social media: • Current Usborne Books & More Company-offered specials may be shared publicly with all customers. Please be aware of and adhere to the guidelines of social media sites regarding advertising on personal pages, etc. • Personal specials and/or promotions may be offered only in ‘Closed’ or ‘Secret’ groups that are either owned or run/managed by you, in private events, and/or in private discussions. A Consultant is permitted to privately offer specific, time limited, occasional incentives such as “book a Home Party tonight and receive XYZ” or “spend over $100 and receive free shipping” so long as your offers/promotions: • Are only offered via private conversations or groups • Are offered to a limited group of customers • Do not run for an extended period of time • Are available to your customer base infrequently • Are not available for a customer to take themselves, for example, displayed in a basket. It is important to remember you represent a fair-priced product with a high value. Constantly offering discounts and/or purchasing promotions may inject a temporary boost in sales, however, it may not produce a long-term, loyal customer. Those who have only ever bought products from you “on sale” will not likely be willing to purchase products not “on sale”. Home Office discourages this practice as it serves to devalue our product and our Company. While we understand wanting to support other Direct Sales consultants, Home Office prohibits the use of these products to promote your own business. Doing so may unintentionally highlight the product or business opportunity and lead customers, hosts, or team members to pursue the other company.

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Consultant Manual IX. Orders WHERE TO PLACE ORDERS 1. ECOMMERCE This is your customer shopping site. On this site, you can: • Set up eShows and eFairs • Check online orders • Place orders for direct shipping • Share links on social media platforms (be cautious to share links from within eShows/Fairs when applicable) • Customize your profile with a picture and personal message • Sign up new team members

2. OPOL (ORDERPRO ONLINE) This is your Consultant ordering site, which allows you to: • Place orders • Close shows and events • Charge credit cards from outside events • Order business supplies • Redeem free book credits

DEADLINE DATES & TIMES Cut-off/Deadline Dates & Times are final. We reserve the right to require different order deadlines for special order types. It is strongly recommended that Consultants submit orders promptly after the event is closed and not wait until the end of the month to submit orders. Independent Consultants must understand and agree that the UBAM website may be shut down from time to time for maintenance or for reasons beyond UBAM’s reasonable control. UBAM will not be liable to Consultants for any damages they may incur because of any website shut down, Internet transmission delays, processing time on UBAM servers, or inability to access the UBAM website or their own Back Office for any reason. Consultants and Leaders are responsible for checking Home Office communication channels for all important business deadlines. If you are aiming to have sales or new recruits count for the current month you must meet the monthly deadlines as posted in your Back Office. Dates and deadlines are available in correspondence from the Home Office. Orders submitted and/or processed even one second past the listed times will not count. Remember, waiting until the last minute is a choice. Be aware that a technical error or mistake that prevents your order/recruit from being processed could happen and you won’t have time to get it fixed. Don’t lose incentives or promotions by not giving yourself enough time to take care of unexpected occurrences. Submit your orders early.

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Consultant Manual DISPUTING ORDER DATE/TIME

There are many things that may be gained (or lost) based on an order being calculated in the proper time frame. If you feel that an error occurred in time stamping of your order or new team member application, submit a support ticket within 24 hours of the order date. Determination of the actual time stamp of the order will be made by Home Office. Decisions are final.

SALES TAX ON ORDERS Orders that are subject to sales tax are charged at the rate in effect for the destination to which the order is shipped. You can charge one tax rate for delivery to yourself or your host, and individual rates to any Special Delivery orders. Remember to change the tax rate in your OPOL for these special cases and then change back to your local tax rate.

TAX EXEMPT STATUS

Tax-exempt orders are allowed on most order types. Party orders are not eligible for tax-exemption. A proper sales tax certificate is required in order for exemption to be granted. The Home Office is required by law to hold a copy of the taxexempt certificate. Completed tax-exempt certificates can be submitted via a support ticket. Orders that are tax exempt must ship to the state in which exemption was granted. Orders shipped to the following states will not be considered tax-exempt and will be required to pay tax: California, Hawaii, North Carolina, Washington.

CLOSING PARTIES/EVENTS All parties must be closed and submitted within OPOL in a timely fashion.

1. HOST/CUSTOMER SPECIAL REDEMPTION

All specials associated with an order or party must be redeemed at the time the order is placed or the party/event is closed. This includes, but is not limited to, customer specials, host rewards, free books, etc.

2. DOUBLE MERCHANDISE HOST REWARDS (FOR CONSULTANTS WITHIN THEIR INCENTIVE PERIOD)

Double Merchandise host benefits expire at 11:59 p.m. CT on the last day of your incentive period. Orders must be submitted through OPOL before the deadline. When claiming host rewards, remember to go to OPOL Step 2, and click the box “Will you be offering double Free Hostess Rewards?� Adjustments cannot be made after your incentive period expires.

ORDER MOVES 1. ORDER REASSIGNMENT

There may be times your customer was confused or a wrong link was shared resulting in an order being placed on an incorrect site. In this case you may be able to reassign orders from your eCommerce site to the appropriate party link. This feature is found in your Back Office > My Business.

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Consultant Manual Parameters You can move any order within the following guidelines: • The order must be yours (you cannot reassign an order from another Consultant) • The order must be no more than 14 days old • The order cannot be older than the party you are attempting to assign it to • The order cannot be associated with a party that has already been claimed • The order must be a party order (no eFair orders) • The order has not previously been reassigned

2. CHANGING EVENT TYPE

When creating events, please check you have the correct “event type” and “tax information” (if applicable) before creating and sharing an event. Once an event is created as a party or eShow, Home Office is unable to change the event type to an eFair or move any orders to an eFair as doing so also affects commissions paid.

CANCELLATIONS If you see tracking details in your OPOL, eCommerce site, or your back office page, it is too late to request an order cancellation. An order can be canceled as long as it has not been processed by the Warehouse. The Warehouse start time is 7:30 a.m. and the office opens at 8 a.m. CT. There are times when the order has been completed prior to the response to your support ticket. In this case, the customer will need to return the order for a refund of the purchase amount, plus tax, minus the cost of shipping. To request an order be canceled, a support ticket must be submitted. Be sure to include all pertinent information as incomplete information will cause further delay.

CHANGE/CORRECTION OF DELIVERY ADDRESS It is the responsibility of the customer or Consultant to enter the correct shipping address. At times, a change or correction may be necessary. If so, a request must be submitted via support ticket. Be sure to include all pertinent information as incomplete information will cause further delay. UPS determines whether addresses are accurate and they currently charge us $12.35 per box for every address change such as adding the street, road, avenue, etc. If a package is being shipped UPS ground, you have the option to intercept and redirect the shipment.* If a package is shipping UPS Surepost, no changes can be made and the only option is to intercept and return to sender.* *An intercept fee of $17.50 is applied to each box in the order plus shipping charges. This fee is the responsibility of the Consultant. Once an order is in transit, the shipping method cannot be changed. Meaning, from ground shipping to a UPS Overnight, etc.

PRODUCT EXCHANGE OR REFUND Returned product is eligible for exchange or refund for up to 30 days after your purchase. See Satisfaction Guarantee, below.

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Consultant Manual SHIPPING INFORMATION Standard shipping is currently 8% with a minimum $6 charge for each shipping address (subject to change). Orders to Alaska, Hawaii, Guam, Puerto Rico, APO, and FPO addresses are shipped Media Mail and estimated delivery is 10-12 days, but may take longer. Priority Shipping can be selected for 15% shipping with a $10 minimum charge. Shipping is only available within the Contiguous USA and to those military addresses shown above. We make every attempt to ship orders received by 11:59 p.m. CT, Monday through Friday, within four business days, however, we are not responsible for unforeseen circumstances. Orders received over the weekend or national holidays may not process for shipment until the following business day. This also includes expedited shipping options. To avoid late delivery disappointment, allow extra time at month-end and holidays, especially mid-October to mid-December. UPS does not deliver on Saturday or Sunday. USPS has Saturday delivery and Sunday delivery to limited areas. There is no delivery on national holidays.

EXPEDITED SHIPPING OPTIONS

For faster delivery, you may have your order expedited; additional fees will apply based on the actual cost. Please follow these directions: • Place and submit order as usual • IMMEDIATELY place a support ticket with pertinent information, then • Call Customer Service and a representative will estimate the cost to expedite delivery, and with your approval, will proceed. NOTE: Expedited shipping charges and time frames are for shipping only. Orders requesting expedited shipping will experience normal inhouse processing time.

ORDER TRACKING Tracking information for an order can be found in these locations: • Consultant Back Office > Essentials > Information > Order Tracking • OPOL: Completed Orders, click on Details and in the Order Information popup box scroll down to Tracking Number • ECommerce site: Click on My Account > Orders > Click on the Details box next to that order number: Tracking Number

PROBLEM WITH AN ORDER When you or your host receive a shipment from Usborne Books & More, it is your responsibility to check that the product received matches the product on the shipping confirmation, and that it is free of damage. In order to provide excellent customer service, this must be handled promptly. Any problems should be addressed within 30 days of receipt of order. Please do not call Customer Service unless it is an emergency or damage was caused during UPS delivery. See the categories below for instructions on how to handle each situation. A support ticket must be submitted to resolve any issues with an order.

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Consultant Manual DAMAGED/DEFECTIVE

If you discover defective or damaged product in your order, you have two options: • Retain the damaged product and reorder the same item for your customer at half price by completing and submitting a support ticket. • Return the product for replacement via U.S. Postal Service Media Mail or Parcel Post and submit a fully completed support ticket. Replacements cannot be shipped until the returned book has been received by the Home Office.

DAMAGED BY UPS

If product appears to have been damaged during transit, for example the box has sustained visible damage, please do not discard the box. Contact Usborne Books & More Customer Service Department immediately with the Order Number and UPS tracking number (found on the outside label).

RETURNING A CONSULTANT KIT If you are unable to start your UBAM business and wish to receive a refund, please return your complete kit within 30 days of receipt. Refunds are pro-rated on incomplete kits or those returned after 30 days of receipt. You are responsible for the return shipping cost. You may ship it back via any method, and we recommend you insure it through the US Postal Service or return via UPS, which includes insurance up to $100 per package. We are not responsible for lost packages and will not issue refunds should that occur. The complete kit should be packaged carefully and shipped to the following address: EDC, 5404 S 122nd E Ave, Tulsa, OK 74146. Attn: Returns Dept. IMPORTANT: Include a copy of the packing list and your letter of resignation, including your name and Consultant I.D. number. When the kit has been received and passes quality inspection, a credit will be issued to the credit card used on the Consultant Kit Application. Adjustments will be made for any product returned in a damaged condition.

SATISFACTION GUARANTEE 1. 30-DAY

Usborne Books & More offers a 30-Day Satisfaction Guarantee to all customers. As a Consultant, you are bound to honor this guarantee. If a customer is dissatisfied with any UBAM product, the customer may return the product to you for replacement or refund within 30 days of purchase. If you retain the book and replace it yourself or refund the cost of the book, monthly sales, commissions, bonuses etc. are not affected. If you prefer to return the book to Usborne Books & More, the customer must provide you with a receipt showing that the book was purchased in the past 30 days. The Customer or Consultant should return the item along with the following information: Order number, request for refund, or the title & ISBN that is wanted in exchange, shipping address, and contact information. Once the book is received, Customer Service will open a support ticket with further information. The product must be carefully packaged to prevent any damage during mailing. The cost to return the product is not refunded. If a replacement title is requested, shipping will be charged. Replacements or refunds cannot be made until the book has been received by the Home Office. Refunds can affect commission, bonuses, etc.

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Consultant Manual 2. LIFETIME (HALF-PRICE REPLACEMENT)

If a book has been well-loved or met with an accident at home or away, regardless of how long the book has been owned, it can be replaced for half the current retail price (plus tax and shipping). Complete a support ticket and return the book with payment. If the original title is no longer available, it may be exchanged for something of similar value. All books, including library bound titles, are covered by this guarantee.

SALES RECEIPTS Consultants who sell from their inventory (cash-and-carry) must provide their customers with a sales receipt at the time of the sale. Consultant’s name and contact information must be included.

OUT OF STOCK/PRINT From time to time, items will go out of stock (OS) or out of print (OP) during the catalog season. To check the status of titles, go to your Back Office where you’ll find the latest out of stock information. The out of stock list is updated each time a stock status change occurs. Delivery dates given are approximations and you should not re-order the title until it has been removed from the list.

1. DEFINITIONS

An Out of Stock (OS) title is temporarily unavailable. An Out of Print (OP) title is unavailable and will not be offered again.

2. COLOR CODES

OrderPro online uses color codes to help identify stock status. What does each color mean? • Red = Out of Print - This item will no longer be carried and cannot be ordered. • Yellow = Item has gone out of stock within past 7 days. If you have already offered this item, you may still place the order. However, if the item is not available when the order is shipped, a Book Buck will be issued. See below for Book Buck information. • Green = Out of Stock for more than 7 days - with no tentative date of arrival and no option to order.

3. BOOK BUCKS

When a book is ordered within the first seven days of going out of stock, you or your customer will most likely receive a Book Buck to the value of the out of stock title. The host receives credit and the Consultant receives commission for the item ordered from the show. Book Bucks are used to reorder books at retail value; they cannot be used to order supplies or discounted books, or as a credit/payment on your next order. Book Bucks are redeemed through OrderPro - remember to include payment if the original value of the Book Buck is exceeded.

CONSIGNMENT INVENTORY Home Office will loan books to eligible Consultants for the purpose of selling cash-and-carry at an event. The books are shipped with the expectation that the Consultant will pay for the books within 30 days of their event. When borrowing inventory, plan to sell it all. Work with your Team Leader or Upline before placing a consignment inventory request to carefully consider your options. Consignment orders are not charged shipping initially. Shipping and tax are assessed upon reconciliation of the order and is based on the order type.

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Consultant Manual Consigned Inventory Qualifications Qualifications that must be met before you are eligible to receive consigned inventory: • You must have been with the Company for at least twelve weeks and outside your incentive period. • You must be an Active Consultant (having a minimum of $500 in sales in the past 3 months). • Consigned Inventory must be reconciled (paid for through one of our programs in OPOL) within thirty days of your event. Consignment Limits Consigned inventory limits are based on the length of time a Consultant has been with the Company. • 3 – 6 months $1000 max • 6 – 12 months $1500 max • After 12 months, the maximum is $2000 Requests for increased consignment limits require Home Office approval. Submit a support ticket to Consignment to start the process (this can take 3-5 business days). Ordering (Requesting Consigned Inventory) • Request consigned inventory (consignment) by submitting an order through OPOL. Choose INVENTORY as the order type and then select the titles you wish to fill your order. Books will be entered and shipped at no charge to you. • For all Consignment orders please allow a minimum of 10 business days for processing; this does not include shipping time. Please include order numbers and Consultant I.D.’s to all support tickets. • Consignment requests are not guaranteed at any time. • Consignment orders are not eligible for expedited shipping. • There is a $500 minimum for consignment requests. Missing and Damaged* • Upon arrival of your consignment order, please check the order for accuracy. • Missing and damaged titles must be reported within 10 days of arrival. • Create a support ticket and include pictures of the damaged items. • If the total amount of the missing/damaged books is less than $100, replacement titles will not be shipped. Home Office will adjust your consignment balance to deduct the proper amount. • Balances may not be adjusted after 30 days of receipt of order. *Damages will be assessed by Home Office. If necessary, Home Office may request that you return the damaged titles. Reconciling (Paying for) Consigned Inventory All reconciliation orders are created in OPOL using one of the following order types: Book Fair, Home Party, RFTS!!, or CFAC. Simple Reconciliation This option is to be used when: • The inventory being reconciled was consigned to you. • You are not splitting or sharing sales credit with another Consultant. This process can be completed entirely by you in OPOL. No support ticket is required.

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Consultant Manual Reconciliation with Split/Shared Sales This option is to be used when: • The inventory being reconciled was consigned to you. • You are splitting or sharing sales credit with another Consultant. This process requires you to initiate, but DO NOT SUBMIT the order in OPOL (leave in your pending file) and submit a support ticket for completion of the order. NOTE: eFair orders that are “Ship to Organization” are not eligible for this method of reconciliation. When creating a support ticket, provide the following information: • Your name and Consultant I.D. number • PO number (a PO must be created for each person receiving sales.) • Retail Amount. • Name and Consultant I.D. number of Consultant receiving sales credit. All requests must include payment information; we do not store or have access to your credit card information on file. eShow and eFair Orders: Online orders can be combined with reconciling consignment orders. This feature is only available when you are reconciling through OPOL. Returning Consigned Inventory • Returning books from a consignment inventory order should always be your last resort. • A fee of up to 5% ($10 minimum) may be assessed on any inventory that you return to Home Office. • Consultant is responsible for the shipping fee to return the inventory. • In order to proceed with a request to return your consignment inventory, please submit a support ticket to the Consignment category and await response for instructions. Please include a copy of the invoice, your name, and Consultant I.D. number. • Proper packaging is essential. All returned titles must be in saleable condition. You will not be credited for damaged titles. • Our return address is: EDC/Consignment Returns, 5404 S 122nd E Ave, Tulsa, OK 74146 Deadlines Monthly deadlines apply to submission of reconciliation orders. Consultants and Leaders are responsible for checking Home Office communication channels for all important business deadlines.

X. Order Payments PAYMENT TYPES 1. CREDIT/DEBIT CARDS

We accept Visa, MasterCard, and Discover Card. When placing orders through OrderPro Online, enter all customers’ credit card payments and the remainder due will be charged to your designated credit or debit card. In an effort to provide increased customer service and a one-time accurate credit card charge, the following policy holds: EDC reserves the right to audit and correct any mathematical errors made in order calculations. Subsequently, EDC reserves the right to alter, up to $50, the amount charged to the Consultant’s credit card.

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Consultant Manual 2. CHECKS/CASH

You may choose to accept cash or checks made out in your name from your customers. In order to process payments through OPOL or eCommerce, you will be required to pay with a credit card. It is your responsibility to cover any fees associated with accepting a bad check from a customer.

3. PURCHASE ORDERS

A PO is a promise-to-pay. Home Office will bill the organization after the order has been shipped. When using this payment method, an electronic copy of the signed PO must be attached to each order upon submission. PO sales must ship to the address listed on the PO.

XI. Compensation Plan PAYMENTS 1. COMMISSION

Consultant commissions are paid weekly on Wednesdays to those enrolled in Direct Deposit. Commission for orders submitted between 12:00 a.m. CT Sunday – 11:59 p.m. CT Saturday will be deposited to your bank the following Wednesday. Consultants not enrolled for direct deposit will receive a monthly commission check mailed on the 15th day of the month following the month it was earned. Minimum check value is $25 and payment is mailed the month after the accumulated commission exceeds $25. In December, checks will be paid to all accrued balances of less than $25. Any request to reissue a check that has not been cashed or deposited within 6 months of date of issue will incur a $25 processing fee.

2. OVERRIDES

As a Team Leader, you are eligible to earn overrides on the total sales of your Central Group (including your personal sales), in addition to commission and bonuses based on your personal sales. See the Compensation Overview Addendum for full details.

3. BONUSES

Additional bonuses can be earned for: • Team Leader promotion • Promoting to Team Leader during Incentive Period (Express Success) • Promoting out Team Leaders • Personal Sales Bonus

COMPENSATION OVERVIEW 1. GENERAL

UBAM offers an opportunity to earn income based on a flexible schedule with an amazing opportunity for your future. See the Compensation Overview Addendum for full details.

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Consultant Manual 2. EARNINGS REPRESENTATION

Earnings representations and sales figures must be truthful, accurate, and presented in a manner that is not false, deceptive, or misleading. According to DSA Code of Ethics, Consultants should avoid misrepresentation of earnings in all settings. This includes, but is not limited to: • Claims of specific levels of potential sales • Any statement, representation, or hypothetical scenario from which a prospective Consultant could reasonably infer that he/she will earn a minimum level of income Additional information can be found in the full document, DSA Code of Ethics, www.dsa.org.

INCOME TAXES Usborne Books & More will provide an IRS Form 1099 MISC (Non-employee compensation) earnings statement to each Consultant who received commission/bonus/override checks or payments of $600 or more in the previous calendar year. You are solely responsible for paying all local, state, and federal taxes owed from any compensation earned. Usborne Books & More will not withhold FICA or taxes of any kind from your bonuses and commissions. Taxes vary between states and you may need to consult a local tax processor.

DIRECT DEPOSIT Enroll for electronic delivery of commission, bonus, override, refunds, and other disclosures direct to your bank account.

1. BENEFITS

Payments are made weekly, received earlier, and the $25 minimum does not apply. Payments made by check are mailed monthly once the amount due exceeds $25.

2. WHERE TO SIGN UP

• Enroll before the end of the month to receive direct deposits on the fifth of the following month (for Bonus/Override Payments). • Enroll before the end of the week to receive direct deposits the following week (for Weekly Commission Payments). To enroll, go to your Back Office > My Business > Manage Direct Deposit. You can also access a report of weekly and monthly deposits.

PAYMENT SCHEDULE Full payment schedule can be found in Addendum.

CHECK SUMMARY A summary of payments made can be found in your Back Office. An example of check summaries for both Consultants and Team Leaders can be found in Addendum.

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Consultant Manual ACCOUNT HOLDS UBAM Home Office may, at its discretion, place a Consultant’s account on hold for money owed to UBAM or for violation of other policies listed in these Policies & Procedures. This may result in the Consultant being prohibited from placing orders, receiving all or a portion of commissions and overrides, registration to UBAM national events, receiving incentive awards, etc.

XII. Team Building & Genealogy SPONSORING NEW TEAM MEMBERS Usborne Books & More prohibits the following activities related to sponsoring new recruits: • Representation of any obligation to purchase products or business supplies (other than the New Consultant Kit) • Enrollment and/or placement of individuals as Consultants without their knowledge and permission • Enrollment of fictitious individuals as Consultants • Offering to cover some and/or all of the cost related to a New Consultant Kit, including but not limited to paying up-front for the kit • Offering incentives or rewards for joining a team (this is not reflective of what is being offered by Home Office in the kit or as a recruiting special) Essentially, any additional bonus that is offered to encourage someone to sign up is prohibited.

INCOME CLAIMS When presenting or discussing the UBAM opportunity or Compensation Plan to a prospective UBAM Consultant, a Consultant may not make income projections, income claims, income testimonials, or disclose their UBAM income (including, but not limited to the showing of checks, copies of checks, bank statements, or tax records), or the income of any other UBAM Consultant. Nor may Consultants make “lifestyle” claims. A “lifestyle” income claim is a statement or depiction that infers or states that the Consultant is able to enjoy a luxurious or successful lifestyle due to the income they earn from their UBAM business. Examples of prohibited “lifestyle” claims include, but are not limited to representations (either through audio or visual medium) that a Consultant was able to quit their job, acquire expensive or luxury material possessions, or travel to exotic or expensive destinations.

1. COMPENSATION PLAN & PROGRAM CLAIMS

When presenting or discussing the UBAM compensation plan, you must make it clear to prospective recruits that financial success in UBAM requires commitment, effort, and sales skill. Conversely, you must never represent that one can be successful without diligently applying themselves. Examples of misrepresentation in this area include, but are not limited to: • The books sell themselves • Your sponsor/Team Leader will do the work for you • Just join and I’ll build your downline for you • I’ll put sales in your name • It costs nothing to join • You don’t have to do anything • This is so easy, anyone can do it The above are examples of improper representations about the compensation plan and the Company’s program. It is important that you do not make these or any other representations that would lead a prospective recruit to believe they can be successful as a Consultant without commitment, effort, and sales skill. 29


Consultant Manual TARGETING OTHER DIRECT SELLERS UBAM does not condone consciously targeting the sales force of another direct sales company for recruiting purposes, nor does UBAM condone the solicitation of sales representatives from another direct sales company in ways that would cause these representatives to violate the terms of their contracts with their companies.

UNAUTHORIZED RECRUITING UBAM Consultants are prohibited from Unauthorized Recruiting as follows: • They may not attempt to recruit UBAM Consultants for other direct selling business ventures directly or through a third party. This includes presenting or assisting in the presentation of other business opportunities, or implicitly or explicitly encouraging any UBAM Consultant to join other business ventures. • They may not offer information, promotional materials, or product/samples from another direct selling business to UBAM Consultants. • They may not sell non-UBAM products or services to UBAM Consultants. • They may not offer UBAM product or promote the UBAM Compensation Plan in conjunction with any non-UBAM products, service, business plan, opportunity, or incentive.

XIII. Promoting to Team Leader and Beyond PROMOTION REQUIREMENTS In order to earn additional overrides and bonuses on your personal and group sales and take the opportunity to train, motivate, and contribute to the success of others, specific requirements must be met to promote to leadership within the organization. See Compensation Overview in the Addendum for details on sales and team building requirements that create eligibility to promote.

LEADER PASS It is understood that life events can occur that may prevent Team Leaders from meeting minimums and subsequently place them on probation. Every Leader will be issued one “pass” to use in the event they do not meet Leader minimums one quarter. The individual Leader can decide when to use their pass, but it is their responsibility to inform the Home Office by support ticket before the end of the month prior to the end of the quarter they miss the requirements. One “pass” is allowed every three years.

MAINTAIN STATUS Team Leader status for sales is reviewed quarterly. On April 1st, July 1st, October 1st, and January 1st. • Your personal sales must total at least $1,000 within the previous three months. • Your central group sales must total $4,000 per quarter Leader override payments will be paid as long as you positively promote Usborne Books & More and Usborne Books & More products, provide regular leadership, training, motivation, and guidance to your group. Failure to meet these criteria will result in loss of Team Leader status and overrides. The Usborne Books & More Home Office decision shall be final. 30


Consultant Manual 1. PROBATION

If any of the above conditions are not met, you will not receive your override check and you will be put on probation.

2. DEMOTION/RECLASSIFICATION

At the time Leader minimums are reviewed, any Team Leader who has been on probation and reclaimed Team Leader status, but has not met all Team Leader minimums for a full 12-month period following the time they reclaim their status, will be reclassified as a Consultant. They can re-promote to Team Leader by submitting a new Leader application and following the promotion guidelines. A minimum of three new Success Bound recruits are required since the previous promotion. However, any Team Leader groups who promoted out of the original Central Group will not be reclaimed. Demotion forfeits any bonuses or incentives that require leadership status to earn/attain.

3. RECLAIM

While on probation, your personal and Central Group sales for the previous three months are reviewed. The period under review rolls forward at the start of the next month. You will reclaim Team Leader status the first of the following month after meeting requirements (within the three months) and will receive override checks again. If the requirements are not met after the three months, you will be reclassified to Consultant status.

4. RESIGN

You may choose to resign your Leader status and be reclassified as a Consultant at any time. A support ticket may be filled out to accomplish this request. Resignation forfeits any bonuses or incentives that require leadership status to earn/attain.

APPLICATION & AGREEMENT TERMS Consultants interested in promoting to Team Leader must complete an online application indicating their desire to do so. The application can be found in the Consultant Back Office. Team Leaders must also agree to the terms and conditions outlined in the Team Leader Agreement, Addendum.

ROLL-UP OF DOWNLINE ORGANIZATION In the event that a Team Leader resigns or does not maintain their Leadership status, Consultants in that central group automatically roll up into the central group of the Team Leader above them. Any downline groups will move up one level. In the event that there is no Upline Team Leader to roll up to, Top Line Leaders and individual Consultants from the original Central Group will be contacted by the Home Office and offered the opportunity to join another group. Any such moves will take place with Home Office approval and the written approval of both the Team Leader moving and the Team Leader accepting the new group into their team. Moves will be effective on the first business day of the month following agreement to the move. It is not appropriate for Team Leaders from other groups to solicit moves or to offer payment or other incentives (including training and support) to join their group.

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Consultant Manual XIV. Communication WEEKLY EMAIL Home Office corresponds with the entire field via weekly emails. These emails are sent every Wednesday and contain the latest business information, announcements, contest information, and other news relevant to your business. It is the responsibility of the Consultant to read these emails to stay informed of changes and updates to policies, programs, etc. within the business.

BACK OFFICE MESSAGE CENTER Within the Consultant Back Office, there is a Message Center on the Dashboard. This can be used to communicate with your team. It is also used by Home Office to communicate important business messages in a timely fashion. Most correspondence of information occurs in the weekly email, however issues that are more pressing and outside of the timeframe of the weekly email will be shared in the Message Center.

SUPPORT TICKETS Home Office utilizes a support ticket system as a method for Consultants to report issues, ask questions, submit information, and request assistance. The support ticket system should be the first mode of communication that a Consultant uses in order to communicate with Home Office. The benefits of using the support ticket system are: • Two-way conversation between Consultants & Home Office • Can be initiated by either Consultant or Home Office staff member • Files can be shared, as needed, including photos • Tickets can be reassigned to appropriate Home Office staff • Upline Team Leaders can be copied on responses See Addendum for information on ticket categories available.

HOME OFFICE CHANNELS Home Office utilizes various social media and business platforms to communicate with the field. Channels that are specifically created and monitored by the Home Office are as follows:

1. UBAM LEADERS (FB)

Open to current Team Leaders and above. Admission requires approval by Home Office. Group is archived annually. Posts are monitored. Benefits include: weekly Live in Leaders trainings with Home Office staff, monthly Team Leader Tuesday trainings hosted by field leaders, idea sharing and dialogue with peers.

2. UBAM BRANDING (FB)

Open to all active Consultants. Admission requires approval by Home Office. Benefits include: Home Office shared graphics organized by album and branded templates for customizing graphics.

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Consultant Manual 3. UBAM ESRS (FB)

Open to current ESRs. Admission requires approval by Home Office. Posts are monitored. Benefits include: idea sharing and dialogue with peers and Home Office answers to relevant questions.

4. UBAM DIRECTORS (FB, SLACK, ZOOM)

Open to current Directors and above. Admission requires approval by Home Office. Group is archived annually. Benefits include: access to Home Office staff for questions and communication, idea sharing and dialogue with peers, and opportunity to provide feedback when Home Office requests.

5. SPECIAL EVENTS (FB)

Home Office uses groups for special events such as Convention, ELC, the incentive trip, etc. to communicate important announcements and news specifically related to that event. Group is open based on necessary requirements, if applicable. Search and Find posts can be made by Leaders in the UBAM Leaders Facebook group ONLY on behalf of Consultants seeking Out of Stock/ Out of Print UBAM products for customers. Any post suggesting “books for sale” or “inventory unloading” will be deleted. We encourage Consultants to trade books of equal value or to cover the Consultant cost of the book plus shipping.

XV. Social Media POLICIES Should a UBAM Consultant utilize any form of social media in connection with their UBAM business, including but not limited to blogs, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, or the like, the Consultant agrees to the following: • It is each Consultant’s responsibility to follow the social media site’s terms of use. • During the term of this agreement and for a period of 12 calendar months thereafter, a UBAM Consultant may not use any social media site on which they discuss or promote, or have discussed or promoted, the UBAM business or UBAM products to directly or indirectly solicit UBAM Consultants for another direct selling or network marketing program (collectively “direct selling”). Furthermore, a UBAM Consultant shall not take any action on a social media site that may reasonably be foreseen to draw an inquiry from other UBAM Consultants relating to the Consultant’s other direct selling business activities. • If a Consultant creates a business page on any social media site to promote or relate to UBAM, and the Consultant’s UBAM business is canceled for any reason, or if the Consultant becomes inactive, the Consultant must deactivate the page. • Upon cancellation of a Consultant’s business for any reason, the Consultant agrees to delete and deactivate any social media presence that he/she owns, operates, or controls that utilizes any trademarks or trade names, or any variations of UBAM’s trademarks or trade names, in the title or handle.

GUIDELINES • Before engaging in any type of online conversation that might impact UBAM, it is important to recognize the potential impact social media has on sales, both positively and negatively, and that the Company might be held responsible for any conversation or behavior. • Respect your audience. Whether or not you are posting about the books or the business, you are representing the Company. We ask that you keep our values in mind. • Avoid using business or team pages to promote a social, political, or even charitable cause. • Always adhere to copyright standards and respect the intellectual property of others. 33


Consultant Manual XVI. Incentives/Rewards TYPES 1. WYOSS

The Write Your Own Success Story program is available to new Consultants within their incentive period. This program allows Consultants to earn special rewards and incentives based on early sales and team growth. Opportunities for rewards are available based on milestones met within the first 30 days of business as well as the first full twelve weeks with the Company. See Addendum for details on how to earn each level of rewards.

2. HOME OFFICE CHALLENGES

Home Office Challenges (HOC) are monthly incentive prizes that any Consultant can earn. HOCs are based on sales or sales/recruiting requirements and change from month to month. Earners do not need to do anything to redeem prizes as they are automatically shipped. Watch Home Office communication for information on when prizes ship. NOTE: It is important to have your address updated to ensure receipt of earned prizes.

3. UBAM INCENTIVE TRIP

The UBAM Incentive Trip is offered every year and is available to any Consultant who earns it. These world-class travel opportunities are earned over many months by accumulating points typically based on sales and other team growth activities, such as helping personal recruits succeed and promotions. Incentive Trips often include the opportunity to earn additional points for a guest to join you on the trip.

4. CONNECT CHALLENGE

The Connect Challenge happens once a year and is designed to reward Consultants for meeting specific business building goals over several months. The challenge goals and rewards change from year to year and are always designed to encourage growth within your business.

5. BONUSES

a) Personal Sales A Personal Sales Bonus of 4% is paid on Home Parties, Web sales, and Educational Services sales only. $1000 monthly personal sales minimum (from these categories) is required to earn this bonus. b) Team Leader Consultants who promote to Team Leader will earn a $100 cash bonus. This bonus is paid one time; any subsequent promotions to Team Leader after losing status will not payout this bonus. c) Express Success When you promote to Team Leader within your incentive period, you will earn $300 in FREE product of your choice from the current catalogs and an extra $200 cash bonus. d) Promote Out This bonus is paid to a Team Leader (or higher) when a Consultant in their Central Group promotes to Team Leader. Half is paid when the Team Leader promotes and half when they complete Leader Story Continued minimums. To earn the Promote Out Bonus, you must have the title and relevant sales the month prior to the promotion of the Consultant from your central group. 34


Consultant Manual e) Sr. Director Leaders who promote to Sr. Director will earn a one-time $5000 cash bonus.

6. NATIONAL CONVENTION AWARDS

The UBAM Annual National Convention provides the opportunity to receive recognition for exceptional achievements from the previous year. Awards are given for achievement in sales, team building, and overall leadership. See Addendum for a complete list of awards available to earn and the requirements to earn them.

XVII. Training As you work to build your business, it is always in your best interest to invest in yourself and your business by using any training opportunities provided by Home Office.

EVENTS 1. NATIONAL CONVENTION

An annual opportunity for Consultants and Leaders to gather in Tulsa, OK (location of the Home Office) and network and learn from their peers, industry leaders, and Home Office staff. National Convention also offers the opportunity to shop in the MORE Store, tour the Home Office, celebrate achievements of fellow Consultants and Leaders, and more.

2. FIELD TRIPS

Home Office facilitated trainings are held regionally. Approximately 6-8 events will be offered each year. Field Trips will offer Consultants and Leaders the opportunity to receive training, network with peers, and spend time with key Home Office staff.

3. EXECUTIVE LEADERSHIP CONFERENCE (ELC)

An annual conference, held in January, at which Executive Leaders and above are invited to participate in high-level leadership training. The location changes from year to year, and the smaller number of participants and more intimate setting provides the perfect opportunity to connect with upper level leaders and Home Office staff.

4. LIVE IN LEADERS

This weekly training occurs in the Facebook Leaders group and is hosted by Home Office staff members. Each month has a specific focus and is available to watch again later if you are unable to join during the Live event.

5. REFLECT & RELAX (R&R)

Exclusive retreat for Sr. Directors, by invitation only. Meant to be a time of reflection on the past year, relaxation with peers, and connection with key Home Office staff.

RECORDINGS Recorded training is provided by field leaders for Consultants and Leaders to listen to at their convenience to help build your business. Listen to the best of the best in the Company; follow their lead and learn from them - all when it works in your schedule.

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Consultant Manual TRAINING SITE Accessible by all Consultants for basic training on UBAM Consultant business building concepts and programs. Training is also available for ESR certification and recertification.

XVIII. Policy Enforcement COMPLIANCE 1. REPORTING POLICY VIOLATIONS

If you observe a violation of the Policies & Procedures by another Consultant regarding any practice or conduct related to the UBAM business that you are unable to resolve, please submit a support ticket describing the situation for review by Compliance. Include any evidence and other pertinent information. Your report to the Company will be held in the strictest confidence.

2. DISPUTE RESOLUTION

Consultants filing a dispute through Compliance acknowledge that they have first attempted to resolve their issue outside of seeking Home Office assistance. As a result, they will be asked to share all evidence and other pertinent information with Home Office. The Compliance department will review the reported dispute and determine a solution. Once the decision has been made, it is final. The Consultants involved in the dispute will respect the decision and follow the recommendations of the Home Office to resolve the issue.

3. DISCIPLINARY SANCTIONS

Home Office reserves the right to apply disciplinary sanctions to any Consultant who has violated any of the outlined UBAM Policies & Procedures. This includes, but is not limited to suspending a Consultant account, taking legal action, turning a Consultant over to a collection agency, etc.

REPORTING ERRORS Consultants should use the support ticket system to report any errors in content of the following: • Marketing materials • Books • Websites • Training materials

XIX. Personal & Confidential Information DATA SECURITY Keeping electronic data secure is a priority. Credit cards in particular should be treated with the same level of confidentiality as Social Security numbers. The Company has taken appropriate safeguards to secure the data once it is entered into our systems. However, emailing and texting credit card information is NOT secure and is not recommended. If a data breach occurs between the time of collecting data and entering it into UBAM’s system, Consultants could be liable for any related loss. 36


Consultant Manual PRIVACY STATEMENT Usborne Books & More is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Usborne Books & More websites and governs data collection and usage. By using the Usborne Books & More websites, you consent to the data practices described in this statement. Collection of your Personal Information Usborne Books & More collects personally identifiable information, such as your email address, name, home or work address, or telephone number. Usborne Books & More also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests, and favorites. There is also information about your computer hardware and software that is automatically collected by Usborne Books & More. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used by Usborne Books & More for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Usborne Books & More website. Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Usborne Books & More public message boards, this information may be collected and used by others. Note: Usborne Books & More does not read any of your private online communications. Usborne Books & More encourages you to review the privacy statements of websites you choose to link to from Usborne Books & More so that you can understand how those websites collect, use and share your information. Usborne Books & More is not responsible for the privacy statements or other content on websites outside of the Usborne Books & More and Usborne Books & More family of websites. Use of your Personal Information Usborne Books & More collects and uses your personal information to operate the Usborne Books & More website and deliver the services you have requested. Usborne Books & More also uses your personally identifiable information to inform you of other products or services available from Usborne Books & More and its affiliates. Usborne Books & More may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Usborne Books & More does not sell, rent, or lease its customer lists to third parties. Usborne Books & More may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, Usborne Books & More may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Usborne Books & More, and they are required to maintain the confidentiality of your information. Usborne Books & More does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent. Usborne Books & More keeps track of the websites and pages our customers visit within Usborne Books & More, in order to determine what Usborne Books & More services are the most popular. This data is used to deliver customized content and advertising within Usborne Books & More to customers whose behavior indicates that they are interested in a particular subject area. Usborne Books & More websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Usborne Books & More or the site; (b) protect and defend the rights or property of Usborne Books & More; and, (c) act under exigent circumstances to protect the personal safety of users of Usborne Books & More, or the public. Usborne Books & More secures your personal information from unauthorized access, use, or disclosure. Usborne Books & More secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. 37

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