Influence-Magazine Today October 2023

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AMessagefrom thePublisher DavidJDunworth

I am pleased to present an Influencer that has blazed a trail across a continent. Having grown up northoftheborder,nocustomsagent,bordercheck-in,tollbridgeortunnel,orwaterbarriercould contain,TriciaBennisacolleagueandfriend,butatrueinspirationtomeandeveryoneinthe C-SuiteNetworkandbeyond

Asthesecondissueofmynewmag,Iwanttoletreadersknowthatthefeedbacktothisperiodicalhas beenbothencouragingandenlightening.Yes,intheenthusiasmoflaunchingtheinauguralissue withnoneotherthanmyfavoriteofalltime,USPresidentRonaldReagan,Imayhaveoverdoneita bitwiththecopy.Itwaseasyformetocoverhislifeandpresidency,asIwaspartofhisRepublican PresidentialTaskForceonPrivateInitiativesandtheInnerCirclebackintheday

Thatdoesn’tmeanIamadied-in-the-woolRepublicananylongerImustsayIamarecovering politicalanimalandtrymybesttosteerclearofpoliticsaltogetherButbecauseIamhuman,an eight-yearveteranoftheAirForceduringtheVietnamEra,IgetabitfrazzledwhenIsee“stuff”going oninpoliticsthatupsetsme;Idomybestnottotakesides(well,mostofthetime).

ANNOUNCING–MARKETINGMASTERYCOMINGNovemberforaJanuary‘24Launch

Althoughatthetimeofpublication,thedatemaystillneedtobefixed,theOfficialLaunchof MarketingMasteryandtheMarketingMasteryVIPCLUBisjustaheadPleaselookattheinformation splashedacrossseveralpageswithinthepublicationandwatchyoursocialmediaplatformsfor announcementsonhowtolearnaboutit.

I’llbeadvertisingaseriesofLaunchVideosthathelpintroducetheuniquehybridprogram,itsvalue proposition,andhowyoucanreachthepinnacleofyourINFLUENCEinyourmarketplaceto dominateandbecometheonlyone

ANNOUNCEMENTNUMBERTWO!!

SpeakingofInfluence–mynewbookshouldbeavailableonorabouttheLaunchDatethismonth

BecomeTHEOne–TheONLYOne

ANNOUNCEMENTNUMBERTHREE!!!

IwillbereleasinganeBookthisOctober!YourSaturdayNightBusinessModelHasaFever!

KeepBuildingInfluence

TheLady’sALady...

...ButDon’tTakeThatforSomeKindofWeakness

byDavidJDunworth

TriciaBenn,theChiefExecutive

Officer of the C-Suite Network is just that; a real lady. It’s been my pleasure to get to know her as a mover-shaker, money maker, ifyoupardonmylevity.

One of the C-Suite Network’s mainstays, Tricia is without a doubt more than capabletoadvanceinitiatives,safeguardits core values, and befriend the friendless (personally speaking). A true champion for humanity.

In the dynamic terrain of the business world on either side of our Northern Border, a true titan emerged, and her name resonates with unwavering strength - Tricia Benn. Originating from the realm where maple syrup flows, and mighty mountains stand guard, she embodies the tenacity and elegance of a Canadian snowflake. Yet, her gentle descent belies the profound impact she makes whereverherjourneytakesher.

Visualize a youthful Tricia, a breath of fresh air sweeping through the rugged Canadian Rockies. Born in the heart of Canada, her spirit mirrored the enduring nature of those majestic peaks. Her odysseybeganinaquainttown,concealedlikeahiddentreasurewithinCanada'swildembrace.

Asayoungandaspiringstudentgrowingintoanexecutive,Tricia'sambitionssoaredhigherthanthe majestic bald eagles gracing Canada's skies. With intellect as sharp as the glacier-capped peaks and determination as unyielding as the ancient forests, she charted an unexplored course. Her destiny led her to become the Chief Executive Officer of C-Suite Network, a role that would rival the grandeurofCanada'stoweringpines.

TheLady’saLady

Yet, Tricia's narrative transcends the corporaterealm;itisasagaofpioneering throughuntamedterrain.Inthebusiness world,sheisakintoamodernCanadian explorer,carvingpathswherenonedared venturebefore,muchlikethebravesouls whoventuredintotheheartoftheGreat WhiteNorth.

Tricia'saffinityforwaterrunsasdeepas theGreatLakesthemselves.Itwasmore than a passion; it was an intrinsic connectionakintoamariner'sbondwith theboundlesssea.Shewasinherelement attheFridayCelebratesnetworkingevent, resemblingaloonglidinggracefullyacross a serene Canadian lake. Water was a metaphor for her leadership—fluid, connecting,andnurturinggrowth.

HerweeklyrefrainisWatertoWhiskey,to Wine, and Tricia knows everyone celebrateswiththeirfavoritesip.However, keepingherheadclearofthedutiesasa mom and spouse heading into the weekendisanuntoldstrategyshekeepsto herself.

Under Tricia's stewardship, the C-Suite Network is transforming into a thriving maple forest, a place of unity and cooperationwhereconversationsflowlike thepurestCanadianrivers.Likethegentle rustling of leaves in the breeze, her leadership was marked by unwavering integrityandtransparency.Growthisthe elementthatdrivesherunwaveringfocus onopportunities.

Shechampions'TheHeroFactor,'aswell astheHeroClub.It’saphilosophyas enduringastheCanadianbeaverand equallyindustrious.

Tricia's journey spans two decades, mirroringthepassageofseasons.She broughtforthdouble-digitgrowtheach year, reminiscent of the bountiful Canadianharvests.Shewasn'tmerelya CMO/President/CEO,butaconductor, orchestratingsymphoniesofsuccessin thebusinessworld,whetherabovethe Great Lakes or settled waterside just southofoneinPittsburgh,PA,where threeriverscross.

Despiteherrelentlesstravels,muchlike amigratorybird,Triciaalwaysfindsher waybacktoherfamily.Now,intheir teens, her children call to her heart, muchlikethedistantcallofamigratory loon in the Canadian wilderness. Balancing her career and family demands, she embodied the quintessential leadership spirit of equilibriumandresilience.

Tricia is a formidable leader and a beacon of humor and sincerity. Her presenceateventswaslikethecrackling ofacampfire,infusingwarmthandjoy into every gathering. She is a joy to know,ascomfortingastheembraceof theCanadiansummersun.

BusinessGrowth

NavigatingtheTightropeofExpansion

byDavidJDunworth

Embarkingonthebusinessgrowthjourney can be akin to the exhilarating thrill of walkingatightropeacrossadeepcrevasse

Andthere’snosafetynet,justthebreeze,birds chirping, and heartbeat pounding in your chestandinnerears.There'stheanticipation, the joy of balancing on first steps, slowly advancing while praying balance remains, and the heart-dropping realization of the challengesaheadFormanybusinessleaders, this process is both an aspiration and an apprehension

TheUniversalPursuitofGrowth

Theaspirationisclear.Growthsignifiesvitality, thepotentialforevengrandersuccess,andthe confidenceofstakeholders.Financiallyspeaking, growth often leads to increased revenues, expandingmarketshare,andtheopportunityto tapintonewmarketsorcustomersegments.From an investor's perspective, a growing company represents a potential return on investment, makingitanattractiveventure. However,thenon-financialdimensionsofgrowth areequally,ifnotmore,significant.

NavigatingtheLandscapeofModernWorkforce

Expectations:AGuideforBusinessLeaders byTriciaBenn

In today's world, business leaders face a panoramaofever-changingopportunitiesand challenges,muchofitshapedbythedigital revolutionthat'sbeenredefiningthenatureof work.Ifyou'rewonderingwhyadaptingtothis newageisessential,looknofurtherthanthe evolvingexpectationsofyouremployees.Those expectations aren't just a footnote; they're a focalpointthatcaneitherpropelyourbusiness tonewheightsorbecomestumblingblocks.

The

New Norm: Evolving Workforce

Expectations

Gonearethedaysofaone-size-fits-allapproach towork.Withtheinfluenceoftechnologyand globalconnectivity,employeesnowcravemore than just a paycheck. They seek purpose, professional development, and a work-life blend.Ifyouwishtoengageandretainthemost talentedpeopleinyourorganization,embracing thischangeisnotjustnecessary,it’smissioncritical.

Why?Becauseitopensthedoorstonotjust attracting but also keeping top talent, while simultaneously enriching your organization's collectiveskillset.Thisadaptabilityallowsyour businesstoremainresilientandcompetitivein anever-changingmarketlandscape.

Transformative Leadership: Aligning Values andGoals

Thehierarchicalstructuresthatoncewerethe backboneoforganizationsarecrumblingunder the weight of modern workforce demands. Employeestodaythirstforautonomy,

empowerment,andadirectlineofsightinto how their roles contribute to broader organizationalobjectives.Asaleader,aligning your business values with your team's individualaspirationsisnotjustaspirational it'samust.

EmbracingtheTidesofChangeforaThriving

Future

Inthefinalanalysis,businessisn'tjustabout adaptingtochange it'saboutleveragingthat change for better outcomes The key lies in recognizingthattheongoingtransformationin workforce expectations is an opportunity to cultivate a work environment that’s not just enriching for your employees but also advantageousforyourbusinessasawhole

Byintegratingtheseevolvingexpectationsinto yourbusinessmodel,you'renotjustsurviving; you ' re thriving And that's the epitome of businesssuccessintoday'sever-evolvingworld

TheAgeofFlexibility:RespondingtoaDigital Workforce

Theadventofthegigeconomyandremotework hasraisedthebaronwhatemployeesexpectin termsofflexibility

Businessesareadaptingto this by embracing remote work options and leveraging technology to make work a more fluidexperienceOfferingthisflexibilitydoesn't justmeetanexpectation;itenhancestheworklifeintegrationthatemployeestreasure This results in increased satisfaction and productivity, offering a competitive edge in talentacquisitionandretention.

Overcoming Challenges: Resistance andSkepticism

Innovation is rarely without its obstacles. Employees entrenched in conventional work environments may view these changes with skepticism. Your role? Align your organizational mission, vision, and values with your strategy to bring everyone onboard. If mistakes happen, consider them lessons, not failures. After all, empowered employees are far more productivethanthosewhoworkunder duress.

The Power of Open Dialogue: Building Trust

Transparent communication and shareddecision-makingareinvaluable in addressing concerns and building a culture of trust. This not only attracts newtalentbutalsofortifies your relationship with existing employees, making your organization resilient in the face of future challenges.

Strategies for Success: Practical ApproachestoAdaptation

1. Workplace Flexibility: Move away from the traditional 9-to-5. Enable flexible working arrangements, focusing on results rather than time spentintheoffice.

2. Continuous Learning: Facilitate an environment of continual growth. Offer learning opportunities and professionaldevelopmentresources.

3. Diversity and Inclusion: A diverse workforce enriches the ideas and skills within your organization. Create a culture where every voice is heard and valued.

TheLady’saLady

In her ever-growing climb to entrepreneurial and executive strides toward global influence, greatness, and subtle yet reassuring humility, Tricia Benn's story is a majestic odyssey reminiscent of Canada's noble caribou migration. She leaves an indelible trail of inspirationfromtheheartofCanadatothe summit of the business world. Her legacy is far from complete, and its everexpanding sphere of impact and influence is a tribute to the audacious spirit of Canada itself vast, untamed, and filled withthepromiseofgreatness.

TheSpectralSocietyUnmasked

byMontgomeryA.Kaine

Once upon a moonlit October night, in a decrepit, cobweb-covered mansion known as Hollowhaven House, an eerie organization known as the "Spectral Society" was born. The mansion itself was rumored to be cursed, situated on theoutskirtsofaquaint,fog-shroudedvillage.

The Society was formed by a group of individuals who shared a fascination with all things supernatural, and they believed that within the mansion's hauntedhalls,theycouldunlockthesecretsofthespiritworld.

Inthebeginning,HollowhavenHousewasaplaceofwonderandmystique.The membersoftheSpectralSocietygatheredintheirelaborate,ghostlycostumes adornedwithglowingcreaturesofthenightinallmannerofmacabre.Jack-o'lanternsandheadlesshorsemenroamedtheeerilydingyhallways.

They hosted extravagant Halloween parties where laughter and merriment filled the air. The mansion's grand ballroom echoed with the sounds of eerie melodiesplayedonancientinstruments.

However,astheyearsrolledon,theSociety'sfascinationwiththeparanormal tookadark,grotesque,andevenblackerturn.Theybegantodelvedeeperinto

ToDeceiveorNot beDeceived

byDavidJDunworth

Ah,todeceiveornottobe deceived,that'stherealpickle,isn't it?

Picturethis-Deception,it'slikeasnakeinthe grass,lurkingintheshadows,readytopounce whenyouleastexpectit.Muchlikehowthat snakeintheGardenofEdenpulledafastone onpoorEve.

Promisedhertheworld,hedid,butwhatdid sheget?Troubleandaone-wayticketoutof paradise.Acautionarytale,thatoneis,about theperilsofbelievingintoo-good-to-be-true offers.

Now,let'stalkaboutself-deception,shallwe? Oh,it'sasneakyfellow,lurkingwithinourvery minds.Yousee,wehumanshavethisknackfor foolingourselves,creatingillusionsthatleadus astray from what truly matters. It'snotjust some fancy concept from old stories; it's as naturalasthesunrise.

Wetrickourselvesintoprocrastinatingwhen we should be conquering tasks, indulge in those guilty pleasures when we know we shouldn't,and,oh,let'snotforgetaboutsettling forlessinrelationships,convincingourselves it'sforthebest.

And financial choices? We sometimes throw caution to the wind, making impulsive decisionsthatwouldmakeafinancialadvisor's hairstandonend.Asforethics,we'remastersat justifyingactionsthatmakeourmoralcompass spinfasterthanaroulettewheel.

AllInaDay’sWork

Itdoesn’tseemtomatter,regardlessofwhere,when,orhow,Tricia Bennkeepsitalltogether.Aseasyasitappearsforaplatespinner ensuringeverypieceoffineporcelainisfreelyandrobustly rotatingatopastick,theCEOoftheC-SuiteNetworkdiscretely smileswhileshehumblytakesherbows.

Fortheunitiatied,TriciaBenn,originallyfromsmalltowncountryinCanada, happens to helm the C-Suite Network - the Starship Enterprise of Executive NetworkingandMediaCompany.EverythingfromTV,Radio,Publishing,SocialMedia and Collaborative platforms for entrepreneurs, senior executives, and aspiring influencers-coaches,speakers,aurhors,financialassetmanagement,andwealth creation ThereisnolimittowhatTriciaoversees,guides,andleadswithamazing grace.

Knowntomanyasthequietandrefinedwomanfromthenorth,Triciaandherfamily maketheirhomehereintheUnitedStatesnow,inthePittsburgh,PAregionWithher daughters,andherhusband,Triciamakesherstandforliberty,justice,andafew othercorebeliefs,liketheR’s;Reach,Reciprocity,Relevance,andRespect.Thesecore valuesarenotonlyTricia’sbutareembeddedintothecoreoftheC-SuiteNetworkand allofitsmembers.

YourSaturdayNight BusinessPlan HasaFever

ByDavidJDunworthO.C.E.

(Teaser For My eBook)

Hey there, savvy business connoisseur! You're Not Wearing Bell Bottoms Anymore, so let’s get with the program. And leave the white suit and mirror ball in the storage shed. Your Saturday Night Business Plan has a fever, and life support is not worth the lossoftimenoreffort-it’sD.O.A.

Ever tried navigating a Home Depot with a pirate’s map? Or texting with a brick phone? Ridiculous, right? But that’s what clinging to an ancient business model feels like in today’s electric commercedance-off.Thosedaysareover,thankgoodness.

In the vast disco of business (stay with me here), standing still makes you as relevant as last season's cat meme. Remember when the"Macarena"wasalltherage?Yeah,meneither. continuedonpage 30

GiftsWorthSharing

byJohnDavin

Asyoupondertheconceptoflegacy,it'sessentialtoconsideritasnotmerelyafootnoteintheannals of history, but as a lasting imprint that influences generations to come. Legacy stretches beyond material wealth or achievements; itencapsulates the values, wisdom, and culture one leaves behind. Whetheryou'reanentrepreneur,anartist,orathoughtleader,yourlegacyistherippleeffectofyour actions and decisions, affecting both immediate circles and the broader community. This is especially pertinent for individuals who understand the symbiotic relationship between personal successandsocietalimpact.

*Inspiration**Yourstorycaninspireotherstoovercomechallengesandachieve theirgoals.

**Wisdom**Sharingyourexperiencescanprovidevaluableinsightsandguidance tofuturegenerations

**Connection**Passingonyourlegacyfostersasenseofconnectionand belongingamongfamily,friends,andcommunities.

**Perpetuation**Bysharingyourvalues,traditions,andbeliefs,youensurethat theyliveonforgenerationstocome.

**Empowerment**Yourlegacycanempowerotherstomakeapositiveimpactin theirownlivesandthelivesofothers

**Identity**Sharingyourheritagehelpspreserveculturalidentityandpromotes diversityandinclusion.

**Gratitude**Passingonyourlegacyallowsyoutoexpressgratitudeforthe people,places,andexperiencesthathaveshapedyourlife

**Continuity**Yourlegacyprovidesasenseofcontinuityandhelpsfuture generationsunderstandtheirroots.

**InspiringFutureGenerations**Bypassingonyourlegacy,youcaninspire futuregenerationstocarryforwardyourvaluesandmakeadifferenceinthe world

**Love**Sharingyourlove,kindness,andcompassionthroughyourlegacy ensuresthatthesequalitiesendure.

Remember,yourlegacyisnotjustaboutwhatyouleavebehind; it'sabouttheimpactyoumakeinthelivesofothers.

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TriciaBennoftheC-SuiteNetwork:“5 thingswecandotoremainhopefuland supporteachotherduringthese anxioustimes”

Dr.EliWeinschneiderPsy.D.

As leaders, we must listen, provide honest and open feedback, and support anyone struggling with the current situation. Outside of dealing with COVID-19, there’s nothing different from what we encounter daily. We battle and solve problems everyday, creating strategies that align our vision, mission, and values. We know many are going through hard times, and we always keep that present. However, we still need to be present. Everyone has noise in their head, and it’s sometimes hard tohearanythingelse,butthis,too,shallpass.

Aspartofmyseriesaboutwhatwecandotoremainhopefulandsupporteachotherduringanxious times,IhadthepleasureofinterviewingTriciaBenn.

TriciaisaPartnerandExecutiveVice-PresidentoftheC-SuiteNetworkandtheGeneralManagerof TheHeroClub,aninvitation-onlymembershiporganizationforCEOs,founders,andinvestors.Asan executivewithinbothorganizations,hermissionistobuildaplatformandcommunitythat acceleratesthesuccessofC-levelexecutives.Sheisaleaderincreatinganexecutivecollaboration communitybasedonintegrity,transparency,andmeasuringsuccessbeyondthenumbersalone ‘TheHeroFactor.’

Thankyouforjoiningus,Tricia.Canyousharethebackstoryaboutwhatbroughtyoutoyourcareer pathwithus?

My entire career, I’ve made it a point to dedicate myself to building people, teams, and organizations.Thathasbeenacommonthemethroughoutmycareer.I’mabusinessleaderwho lovestocreateefficientbusinessmodelsandcreatesuccessbylaunching,building,andgrowing companies.

Everythingrevolvesaroundaligningthatmissionwiththevisionandvalues.Ihavealwaysbeen disruptive—I’llbeniceaboutitbutwilldisrupt.Itcansometimesbeuncomfortable,butwehave tofeelalittlediscomforttocompletethemission.

Isthereaparticularbookthatmadeasignificantimpactonyou?Canyoushareastoryorexplain whyitresonatedwithyou?

Growthcanleadtogreaterinfluencewithinan industry,theabilitytoattracttop-tiertalent, andthechancetoshapemarkettrendsrather thanreacttothem.

The Challenges that Come with Expansion

Andyet,forallitsallure,growthisn'twithoutits pitfalls. Financially, while revenues might increase,there'softenaninitialstrainoncash flow.Growthrequirescapital–formarketing, infrastructure, and perhaps increased personnel.There'sadelicatebalancebetween spendingtofostergrowthandensuringthatthe companydoesn'toverextenditself.

Then there's the non-financial dimension: organizationalculture.Acompanythatexpands tooquicklymightstruggletomaintainitscore values,leadingtoadilutedcompanyculture. This could, in turn, affect employee morale, loyalty, and productivity. Similarly, rapid growth can strain existing systems and processes,leadingtoinefficienciesordeclining productorservicequality.

Why is Managing this Fight for SupremacyEssential?

Now,youmightwonder,whyevenbotherwith growthifit’sfraughtwithsuchcomplexities? Here's the short and funny answer: because standingstillinthebusinessworldisequivalent togoingbackward.The'Why'behindnavigating thisissimpleyetprofound.Whilegrowthis challenging,stagnationisoftenlethalintoday's rapidlyevolvingmarketplace.Businessesthat don'tgrowriskbecomingobsolete,overtakenby moreinnovativeandambitiouscompetitors.

Oh,SoSweetintheC-Suite

Inthelandwheremapleleavesunfurl, AyoungCanadiangirl,apreciouspearl, Dreamsofgrandeurinherhearttaketoflight, Guidedbystarsinthenorthernnight.

Sheseesafuture,vastandwide, Withservicetoothersasherguidingtide, Abeaconofhopeforthoseshe'daid, Inherdreams,afoundationstronglylaid.

Withthespiritofherhomeland'sgrace, Shestrivestocreateasustainablespace, Forhard-workingsoulswhodaretodream, InC-Suite'sworld,whereleadersgleam.

Sheenvisionsforeststhatneverfade, Whereentrepreneursfindtheshade, Ofmentorshipandcollaboration'ssong, Inherdream,theyallbelong.

She'sthatCanadiangirlwithfireinhereyes, Herdreamsofgrandeurreachtheskies, Servicetoothers,hernoblecreed; Inhervision,allfindwhattheyneed.

Sustainabilityisherguidingstar; Forentrepreneurswho'vetraveledfar, InC-Suite'sworld,theythriveandgrow;

Infinitepotential,herdreamsbestow.

Astheyearspassedby,herdreamstookflight; Inthelandshelovedfirst,andwithallhermight, Adualcitizennow,herheartwasintertwined Betweentwonations,herindomitablespiritdefined.

Canada,herhomeland,wherethemapleleavessway, Inherheart,itheldthemostspecialplacetothisday, Butasecondlandbeckoned,withimmenseopportunity, TheUnitedStatesofAmerica,alandofendlessunity.

Withdualcitizenship,sheforgedauniquebond, InCanada'sembraceandtheStatesbeyond, Herdreamsofgrandeurshespreadsfarandwide, Inbothnations,herpassioncouldnotbedenied.

InCanada,herrootsrundeepandstrong, Herlovefortheland,likealifelongsong, AndintheUSA,shesawendlesspotential, Alandofdreams,whereeverydreamwasessential.

Herservicetoothersknewnoborderorline, InCanadaorAmerica,hermissiondidshine, Abeaconofhope,aguidinglight, Forentrepreneursseekingtotakeflight.

Sustainabilityremainedherunwaveringguide, Inbothlands,hervisioncouldn'thide, Forhard-workingsouls,shepavedtheway, Creatingfuturesbrightereveryday.

Sheunitedforeststhatneverdidfade, Entrepreneursfindingshelterintheshade, Inmentorshipandcollaboration'sembrace, Inbothnations,shefoundherplace.

ThisyoungCanadiangirl,awomandualcitizenstrong, Herdreams,likeasymphony,playedalong, Inthelandshelovesfirstandforemost, AndtheC-Suiteofopportunity,whereshe'dboast.

Soletuscelebratethisremarkabletale, Ofayounggirltu d h dreamssetsail, IntheC- edivide, Atestam therside.

RiseToTheChallenge:How BusinessOwnersNavigate Expectations

byTriciaBenn

Businessownersacrosstheworldwakeupevery morningtoconfrontanewdayfilledwithnew andincreasingchallengesandopportunities.

MasteringtheArtofAdaptingtoNewWorkforceExpectations:

Longgonearethedaysoftheyellowpages,faxmachines,andlife-longemployees.Theworldwe live in today is vastly different from what it was just a few decades ago. Technological advancementsandtheadventofinterconnectednesshavespawnedagenerationofemployees who possess unique aspirations, desires, and ambitions that can be both obstacles and opportunitiesformodernemployers.

Traditional notions of job security and stability have given way to a quest for purpose, fulfillment,andwork-lifeintegration.Ifwewanttofindandkeepatalentedworkforceengaged, theevolutioninemployeeexpectationsdemandsacompletereevaluationoftheemployeremployeerelationship,whileadoptingaflexibleandcompassionateapproachtoattractand retainnewtalent.

The dawn of the digital age has not only transformed the way we live but has also revolutionized the very fabric of the modern workforce.Assuch,thetimeformasteringtheart ofadaptingtonewworkforceexpectationshas finallyarrivedanditdoesn’tappeartobegoaway anytimesoon. continuedonpage50

Fromourfriendsat

ThisarticlewasoriginallypublishedinCEOMAGAZINEandisrepublishedwithpermission Allimagesandarticle rightsandcontentarethepropertyofCEOMAGAZINE

Great business leaders need to identify the innovators within their organizationsandinvestaccordinglybecauseinternalentrepreneurs–or intrapreneurs–aretheemployeeswhowillsaveyourcompany.

Entrepreneursareaspecialtypeofbusinessperson.Innovative,visionaryandcharacteristically savvy,they’reskilledatrecognizingbusinessopportunitiesfromahundredpaces,developing concepts,productsandservicestomeetconsumerneedstheymaynothaveevenknownthey needed,andriskingitalltobringtheirstartuptofruition.

AsAppleFounderSteveJobsoncedescribedit,beinganentrepreneurisallabout“puttingadentin theuniverse”.Thisalsoappliestothemillionsoflesser-knownentrepreneurswhomaynotbe householdnamesthemselves,butwhosebusinessinnovationscontinuetorevolutionizethewaywe liveourlives.

That’snottosayallentrepreneurswillbesuccessful.Foreveryentrepreneurialsuccessstorywe hearabout,therearethousandsmorefailurestorieswedon’t.Startingabusinessfromscratchcan beexpensiveandfraughtwithrisk.Withoutsolidoutsideinvestmentandaccesstoessential resources,innovativebusinessideaswillremainjustthat–ideas.

Andyet,it’sideasthebusinessworldneedsasweembarkonanuncertainfuturequickenedby rapidtechnologicaladvancementsandtheessentialneedforbusinessestoperpetuallyinnovateto survive.

VALUEFROMWITHIN

Inrecenttimes,thebusinessworld hascometorecognizethevalueof entrepreneurial innovation more widely and sought to entice and invest in those who exhibit these skills in-house. First coined by GiffordPinchotIIIandElizabethS Pinchotina1978whitepaper,the termintrapreneur–aportmanteau of‘internal’and‘entrepreneur’–has sincegainedsignificanttraction.

Unlike the entrepreneur, the intrapreneurissupportedwithina company’sexistingframework,with ready access to established resourcesandinvestmentcapital,

continuedonpage28

continuedfrompage27

TheRiseoftheIntropreneur

Asanemployeeofacompany,theintrapreneur’sfocusisoncreationandchange;theirroleisto innovatewithnewideas,projectsandprocesses,andtobendtheruleswherenecessaryandgo beyondusualprotocolstocontributetoacompany’sevolutionandgrowth.

“Intrapreneursworkandleadwiththeproducermindset,”saidbusinessauthor,educatorand speakerOliverDeMille.“Theyruntheirdepartment,teamorcompanywithanabundancementality, anattachmenttotrueprinciples,andafearlessandinformedfaithinpeopleandquality.”

Investinginin-houseinnovatorsensurestoday’scompaniesandorganizationsare,infact,investing intheirfutures,asthevalueintrapreneursaddtoacompanymayproveessentialtoitsverysurvival. Researchsuggeststhatabusiness’swinningformulatodaywillnotcontinuetobesointhefuture, andwithoutinvestmentininnovation,acompanycanloseitswayandquicklybecomeirrelevantto themarket.

AninfluentialMcKinseystudyfoundthatwhiletheaveragelifespanofcompanieslistedin Standard&Poor(S&P)’s500Indexwas61yearsin1958,today,acompanyislikelytoexistforfewer than18years.Thesamestudyprojectsthatby2027,75percentofthecompaniescurrentlyonthe S&P500willhavedisappearedcompletely.

Foundedbyoneoftheworld’smostfamousentrepreneurs,Virginrecognizedthesignificantvalue oftheintrapreneurfromitsearliestdaysandoffersacoreexampleofhowinvestingininnovation candrivesuccess.RichardBransonmayhavebeenthebrainsbehindVirgin,buthereliedonateam helphimpropelhiscompany,quiteliterally,intothestratosphere.

“Virgincouldneverhavegrownintothegroupofmorethan200companiesitisnow,wereitnotfor asteadystreamofintrapreneurswholookedforanddevelopedopportunities,”theVirginFounder saidinanarticleforNBCNewsin2011.

continuedonpage43

I’mNotKnownasthe

In this sassy and rapid age, we've got startups sashaying past industry giants with the elegance of Beyoncé and the audacity of a cat meme. But why the need to redefine? Let's spill the tea: It’s not about the now; it’s about the "wow" and the "how." And because, like mom’s lasagna, things justgetbetterwithalittletweakandtwist.

AneBook?OrAMagicCarpetRide?

So, Vinnie, why should you dive into this digital treasure trove? Think of this eBook as your sassy best friend or that confidant who gives you the down-low while making you laugh so hard you spit your coffee. It’s here to equip you, inspire you, and occasionally slap you with a reality check(inthenicestwaypossible).

By now, you might be wondering: where’s the metaphor? Think of your business model as a coffee brew. Sometimes you're all about that robustdarkroast,butothertimes?You'recraving that zesty cold brew with a hint of caramel. Redefining your business model is about catching the right brew vibes for the moment. Andlet’sfaceit:noonewantsastalecupofjoe.

WelcometotheFuture(OrIsItaSoiree?)

Navigating the current business maze is like being at a never-ending party where the DJ keeps changing the tracks, and you've got to keep up with the groove. Startups pop and lock, industry giants waltz in, and somewhere in between, there’s you – the life of the party, ready to redefine, remix, and get the crowd jumping.

Redefining isn't just about keeping up with the Kardashians (or the Joneses, or whoever’s trendy nowadays). It's about forecasting the nextdancecraze,predictingthenextbigTikTok challenge, and always being the one to introducethenewest,juiciestgossipatbrunch. Summing It Up With A Bow (And Maybe Some Glitter)

So, Reader, here's the deal: redefining your business model isn’t about fitting into the old jeans (although, kudos if you can). It’s about understanding that the jeans might need a bit of spandex or, heck, turning them into fabulous shorts!

Areyoureadytoputonyourdancingshoesand cha-chawithchange?Towaltzwithwonder?To tango with transformation? This eBook is your dance instructor, your DJ, and your cheering squadallrolledintoone. Slide into these digital pages and redefine your business model's rhythm. And if you need that Two-Day Submersive Dive into the pool of potential (with floaties, of course), reach out. Let'smakewavestogether!

forbiddenritualsandexperiments,seekingtosummonspiritsandharness theirpower.Oncebeautifullydecoratedwithpumpkinsandcandles,the mansionbecameamazeofdarkenedcorridorsandshadowychambers.The black-litilluminationmadeskincrawlfortherarevisitororguest.

Membersworecostumesthatconcealedtheirtrueidentities,fosteringanairof mysteryandsecrecy.Ghostsandgoblinswerenolongerjustcostumes;they seemedtohavetakenresidencewithinthemansion'swalls.Thejack-o'lanternsthatonceilluminatedthemansionnowcastsinisterglows.

Trickeryanddeceptionbecametheorderoftheday.Theoncewarmand invitingatmospheretransformedintooneofdistrustandfear.Members questioningtheSociety'sdarkpathmysteriouslyvanished,leavingonly whispersoftheirfate.

ThefinalHalloweenpartyheldatHollowhavenHousewasadreadfulaffair. Guestsarrivedincostumessoterrifyingthattheycouldhavesteppedoutofa nightmare.Asenseofimpendingdoomhungheavyintheair.Astheclock struckmidnight,achillingsilenceenvelopedthemansion,brokenonlybythe distantsoundofamournfulhowl.

Withasudden,thunderouscrash,themansion'sgrandchandelierfell, shatteringintoathousandpieces.TheSpectralSociety,nowunmaskedand revealedinalltheirmalevolence,disbandedamidchaosandconfusion.The curselonglingeredoverHollowhavenHouseandseemedtoclaimitsfinal victims.

Ultimately,theorganizationthathadoncerisenliketheRomanEmpiremetits demise,consumedbythedarknessithadcourted.HollowhavenHouse,forever hauntedandcursed,foreverstandsasasolemnreminderoftheHalloween dreamsthathadturnedintochillingnightmares.

Andso,thetaleoftheSpectralSocietyandtheirill-fatedorganizationserves asahauntingcautionarytale,remindingusthateventhemostenchantingof beginningscanleadtothedarkestendswhenwedancetooclosetothe shadowsoftheunknown.

Moralofthisstory:Becarefulwhatyouwishfor;youjustmightgetit.

InterviewwithTriciaBenn

Yes,NapoleonHill’sbook,“Think and Grow Rich.” That book perfectly covers what a mastermindisorshouldbe. Themastermindconcepthasbeen diluted over the years and even strayed from the original philosophy.Eventhoughthebook waswrittenbackin1937,itsideas Its ideas and concepts are very muchrelevanttotoday’sbusiness environment.Ilikethefollowing quote,“Coordinationofknowledge andeffortinaspiritofharmony betweentwoormorepeoplefor the attainment of a definite purpose.”Thisresonateswithme as I’m lucky enough to lead a community that leads with integrityandtransparency—and right now, the importance of community couldn’t be more critical.

As a Canadian, I also enjoy MargaretAtwoodandherviewson positive empowerment. With so many negative things out there rightnow,it’sessentialtocounter balance with some positive reinforcement about what we as individualscandoforourteams, customers,andcommunities.

Manypeoplehavebecomeanxious fromthedramaticjoltsofthenews cycle. The fears related to the coronavirus pandemic have heightenedasenseofuncertainty, fear, and loneliness. From your perspectivecanyouhelpour

readerstoseethe“LightattheEndoftheTunnel”? Canyou shareyour“5ReasonsToBeHopefulDuringthisCorona Crisis”?Ifyoucan,pleaseshareastoryorexampleforeach.

1. Opportunity to reinvent ourselves — personally and professionally.Outofchaoscomesgreatthingsthatcreate great importance. It doesn’t have to be monumental reinvention either. Here’s an example. At the C-Suite Network, we implemented “celebrations” every Friday afternoon.Wecallthistime‘permissiontopushpause’giving membersandourstafftocometogethertocelebratethe positivegoingonrightnow.Weinviteeveryonetocome togetherandbringadrinkofchoice—fromwatertowhiskey andsharewithoneanotherwhatwe’redoingthat’screating somethingpositive.It’saninformalgatheringmeanttotakea simplebreatherinacollaborateenvironmentandpushthe pausebuttonwithsomuchgoingonaroundus.

2. Comefromapositionofgratitude—Thisissomethingwe havetodoinordertomoveforward.Again,thiscomesfrom theneedtofocusontheoverallmission—keepingour businessesgoinginorderto‘driveandthrive.’Ifweshiftour mindset,wecanaccomplishgreatthingsandtherewardswill be there once we emerge from this, ready to open for business—wheneverthatis,safelyandsuccessfully.

3. Thistooshallpass—Thisneedstobecomealmosta mantraforanybusinessleaderoutthere.We’vealllived through much chaos this century — from 9/11, to the recessionof2008,tonow.Everydecadeitseemssomething happens that affects the global community, albeit at differentlevels,butwe’vecomethroughthis.Weneedto

AStrong PersonalBrand

TIP:

Yourprofessionalheadshotshouldnot bemorethantwoyearsold.

Deception

Buthere'sthekicker:there'softenacanyonsizedgapbetweenwhatweknowandwhatwe do.Wehaveallthesmartstomakesound choices,yetwesitonourlaurels,twiddling ourthumbs,andthat'swhenself-deception slithersin.Weconvinceourselveswe'reon therighttrack,evenwhenwe'reveeringoff course.

Now,let'sheedthewisdomofoldJames1:22“Be doers of the word, and not merely hearerswhodeceivethemselves”

It'snotjustsomereligiousmumbo-jumbo;it's atimelessreminderthatweshouldkeepa sharpeyeoutforself-deception.Itcanbethe anchor that keeps us from sailing toward success.

In business or the storm that sinks relationships faster than you can say "shipwreck."

To escape the clutches of self-deception, rememberthis:knowingwhat'srightisall good,butthedoingtrulymatters.Beselfaware,reflectonyourchoices,andcommitto livinginlinewithyourvalues.

Ultimately, it's about leading a life that dancestothetuneofyourtrueambitionsand values,notsomedeceptivemelodythatleads youastray.

So,todeceiveornottobedeceived?

The answer lies in your actions, my dear reader,notinemptypromisesorillusions.

TheRiseoftheIntropreneur

MORERELEVANTTHANEVER

Inafighttoretainrelevanceinanever-changing businesslandscape,someoftheworld’slargest companieshavefollowedsuitandareheavily investinginintrapreneurshipprograms. IBM,Nestlé,Airbus,Cisco,Johnston&Johnston, AT&T,Amazon,Visa,Apple,3M,GoldmanSachs, IKEAandNikeareonlyasmallhandfulofmajor corporationswithestablishedprogramsand/or incentivesinplacethatworktoinnovatefrom within.

Since2004,Googlehasappliedwhatitcalls‘the 20 percent rule’ with its employees, which requiresthemtospend20percentoftheirwork timeworkingonotherprojectsthattheybelieve willmostbenefitGoogle.

“Thisempowersthemtobemorecreativeand innovative. Many of our significant advances have happened in this manner,” Google FoundersSergeyBrinandLarryPagewrotein theirIPOletter.

Actively listening and collaborating with employees with simple investments of time, resourcesandopportunitiesmaybeallittakesto identify burgeoning intrapreneurs within your organization

Acompany’sgreatestassetisitspeople,afterall, andbyinvestingfurtherinthisessentialresource, youcoulddiscoverawinningideathatpropels yourbusinesstowardsasecurefuture.

However, you certainly don’t have to be a multinationalcorporationwithextensivecapital to invest in innovation and encourage an intrapreneurialspiritwithinyourcompany.

Whilenotallcompanyleadershavetheskills andresourcesavailabletobecomecelebrated intrapreneurs themselves, great leaders recognize the potential of those within their companywhocouldbe.

Whilenotallcompanyleaders have the skills and resources availabletobecomecelebrated intrapreneursthemselves,great leadersrecognizethepotential ofthosewithintheircompany whocouldbe.

keepthatinmind.Whenthecurrent pandemicbegan,ourChairman,Jeffrey Hayzlett,stressedhis‘5keeps’ which includedkeepingeveryoneengaged.If peoplestayengaged,withtheirwork, co-workers,andagain,communities,we willgetthroughthis,TOGETHER!

4. Orientationtoaction Thisdirectly correlates to ‘this too shall pass.’ We have implemented weekly “huddles” witheverylevelofourmembershipthat allows us to continually act For example,thesehuddlesserveasawayto get everyone engaged whether by offeringa‘give,’whichwedefineasa product of service our members give oneanotherinordertostayengaged andthrive.Itcouldbeanythingfroma book someone has authored, to consultation services, to making a connection to someone who can help another member with a current problem.Wecan’tjustsitbackandwait foreverythingtopassusby.Weneedto lead by example and keep moving. Stoppingisnotanoptionrightnow.It’s notabouttakingmonumentalstepsand

changingcourse,it’sabouttakingsmall,actionablestepstomovetheneedleforward.Here’san example:lastSeptember,IwasfortunateenoughtovisittheCrazyHorseMemorialinCuster,SD. Wemetwiththeteamcarvingamountain,a140-yearoldstart-upofsorts.Theyknowtheywon’t accomplishthemissionintheir1. lifetime,butthey’retakingsmallstepseverydaytocomplete themission.It’snotaboutspeed,butaboutaction.It’salessonthatwillforeverserveasareminder toanyofusrushingtogetthingsdone.Slowandsteadywinstherace.

1. Betruetoyourself Learnhowtodifferentiateconstructivecriticismfromthenoise.Take whatpeoplesaywithagrainofsaltandapplyitwhen,where,andhowit’susefultoputyourselfin apositivespace.Wehavetoassesseverysituationandapplyitaccordingly.We’reallmovingvery fastthesedays,solet’staketimetoliveourvalues,andmaintainthecourageofourconvictions. That’swhat’sgoingtokeepusgroundedtoday,tomorrow,andwhenthiscurrentsituationisover. Let’snotthinkaboutgettingbacktonormal,buttogetbacktobetter! continuedonpage46

Fromyourexperienceorresearch,whatarethe fivestepstoeffectivelysupportthosearoundyou feelinganxious?Canyouexplain?

Keepremembering#3—this,tooshallpass. Keeprepeatinguntilitsinksin.Asleaders,we mustlisten,providehonestandopenfeedback, andsupportanyonestrugglingwiththecurrent situation. Outside of dealing with COVID-19, there’s nothing different from what we encounterdaily.Webattleandsolveproblems everyday, creating strategies that align our vision,mission,andvalues.Weknowmanyare goingthroughhardtimes,andwealwayskeep that present. However, we still need to be present.Everyonehasnoiseintheirhead,and it’ssometimeshardtohearanythingelse,but this,too,shallpass.

Whatarethebestresourcesyouwouldsuggestto apersonwhoisfeelinganxious?

First and foremost, give yourself grace. It’s natural to feel anxious, and fear uncertain situations.But,it’scriticallyimportantthatwe empower ourselves to take action and allow ourselves to celebrate even the smallest victories.

The strategy will be slightly different for everyone.Forexample,ifyou’reapersonwho values connecting with others, call a friend. Reach out. Don’t stay silent. If you’re an intellectualperson,re-visitthestoics,asinthe Greekphilosophers.Theirmainambitionwasto teachpeoplehowtobecalmandbraveinthe face of overwhelming anxiety and pain — a philosophy that remains extremely relevant today.

Ifyou’reanactionperson,getactive.Takea walk, exercise. Do something that takes you awayfromthestressorsofthedayandclear

InterviewWithTriciaBenn yourmind.Ifyou’refeelingwithoutpurpose, pickaproject…ANYproject,andimmerse yourselfinthat.

Themindisyourmostpowerfulinstrument. Wemusttakecontrolandnotwaitforsomeone elsetosolveourproblems.Ournetworkhasa MindfulnessCouncilthatteachesexecutives, includingC-suiteleaders,howtoincorporate mindfulnessintotheireverydayroutinesto helppeoplebecomebetterleaders.

Youcangetyourselfgroundedwithasupport connection.Wecantakecontrolofany situation,andnoonecantakeawayourability toprocessandrespondtotakeaction.

TriciaBenn,EVPof theC-SuiteNetwork:

“It’sOKtomake yourselfvulnerable.”

4.TechnologicalAdoption:Stayaheadbyembracingdigitalsolutionsthatenhanceoperational efficiencyandoffernewopportunities.

5.EmployeeWell-being:Remember,ahappyemployeeisproductive.Prioritizeinitiativesthat promotementalandphysicalwellness

TheAgeofFlexibility:RespondingtoaDigitalWorkforce

Theadventofthegigeconomyandremoteworkhasraisedthebaronwhatemployeesexpect regardingflexibilityBusinessesadapttothisbyembracingremoteworkoptionsandleveraging technologytomakeworkamorefluidexperienceOfferingthisflexibilitydoesn'tjustmeetan expectation;itenhancesthework-lifeintegrationthatemployeestreasure.Thisincreases satisfactionandproductivity,offeringacompetitiveedgeintalentacquisitionandretention.

OvercomingChallenges:ResistanceandSkepticism

Innovationisrarelywithoutitsobstacles.Employeesentrenchedinconventionalwork environmentsmayviewthesechangeswithskepticismYourrole?Alignyourorganizational mission,vision,andvalueswithyourstrategytobringeveryoneonboardIfmistakeshappen, considerthemlessons,notfailuresAfterall,empoweredemployeesarefarmoreproductivethan thosewhoworkunderduress.

ThePowerofOpenDialogue:BuildingTrust

Transparentcommunicationandshareddecision-makingareinvaluableinaddressingconcerns andbuildingacultureoftrust.Thisattractsnewtalentanfortifiesyourrelationshipwithexisting employees,makingyourorganizationresilientinthefaceoffuturechallenges

StrategiesforSuccess:PracticalApproachestoAdaptation

WorkplaceFlexibility:Moveawayfromthetraditional9-to-5.Enableflexibleworking arrangements,focusingonresultsratherthantimespentintheoffice.

ContinuousLearning:Facilitateanenvironmentofcontinualgrowth.Offerlearning opportunitiesandprofessionaldevelopmentresources.

DiversityandInclusion:Adiverseworkforceenrichestheideasandskillswithinyour organizationCreateaculturewhereeveryvoiceisheardandvalued

TechnologicalAdoption:Stayaheadofthecurvebyembracingdigitalsolutionsthatenhance operationalefficiencyandoffernewopportunities.

EmployeeWell-being:Remember,ahappyemployeeisproductive.Prioritizeinitiativesthat promotementalandphysicalwellness.

EmbracingtheTidesofChangeforaThrivingFuture

Inthefinalanalysis,businessisn'tjustaboutadaptingtochangeit'saboutleveragingthatchange forbetteroutcomesThekeyliesinrecognizingthattheongoingtransformationinworkforce expectationsisanopportunitytocultivateaworkenvironmentthat’snotjustenrichingforyour employeesbutalsoadvantageousforyourbusiness.

Byintegratingtheseevolvingexpectationsintoyourbusinessmodel,you'renotjustsurvivingbut thriving.Andthat'stheepitomeofbusinesssuccessintoday'sever-evolvingworld.

Inthiseraofrapidchange,wemustlearntofirstrecognizetheimportanceoffosteringaculture ofcontinuedlearningandgrowthwithinourorganizations.Employeesnowseekmorethanjusta paycheck;theycraveopportunitiesforprofessionaldevelopmentandpersonalenrichment.

Asbusinessowners,itfallsuponourshoulderstocultivateanenvironmentthatnurtures curiosityandconstantpursuitofknowledge.Embracingthisparadigmshiftnotonlyenhances theskillsetsofourteamsbutalsoempowersthemtofacefuturechallengeshead-on.

Moreover,thechangingdynamicsoftheworkforcedemandadeparturefromthetraditional hierarchicalstructuresthatoncedefinedorganizations.Today’semployeesdesireasenseof autonomy,empowerment,andpurposeintheirroles.Asleaders,itisimperativetoalignyour company’svaluesandobjectiveswiththeindividualaspirationsofyouremployees.And,to successfullyextractthebestofeveryteammembereverysingletime.

UnlockingtheTruePotentialofYourWorkforce:

Theriseofthegigeconomyandremoteworkhasfurtherreshapedtheexpectationsoftoday’s B2Bworkforce.Flexibilityandwork-lifeintegrationhavebecomeparamountinthepursuitof professionalhappiness.Everybusinesshasadaptedtheirpoliciesandpracticestoaccommodate theseshiftingdynamics.Embracingremoteworkoptions,implementingflexiblescheduling arrangements, and leveraging technology to foster seamless collaboration in meeting the evolvingexpectationsofaglobalanddigitalworkenvironment.

Strategies for Successful Growth Management

So,howdoesonenavigatethistightrope?Here aresomepromptstoconsider:

Plan Financially: Always have a clear financialroadmap.Knowwhereyourfunds are coming from and how they will be allocated,andalwayskeepacloseeyeon cashflow.

Preserve Company Culture: Regularly revisitandreinforceyourcompany'score valuesasyougrow.Engageemployeesin this process to ensure buy-in and understanding.

InvestinSystemsandProcesses:Ensure your systems can handle increased demand.Thismayinvolveinvestinginnew technologyorrefiningexistingprocesses.

Continual Learning: The business landscapeisever-evolving.Stayupdated with market trends, continually educate your team, andbeready topivotwhen necessary.

WhiletheCatch-22ofbusinessgrowthpresents bothopportunitiesandchallenges,withcareful planning,aclearunderstandingofthe'Why,' andacommitmenttopreservingtheessenceof thecompany,businessleaderscansuccessfully navigatethetightropeofexpansion.

The Financial Paradox of Business Growth: UnderstandingandOvercomingtheTightrope ofExpansion

Businessgrowth,likeafinewine,isanacquired taste.Itbringsanuanced

blend of exhilaration and challenge, especially in the financial realm. As we dive deeper into the financial intricacies of business expansion, understanding the core components of this paradox can arm entrepreneurs and business leaders with the tools and knowledge they need to navigate the uncertain waters of growthsuccessfully.

UpfrontCostsvs.DelayedReturns:TheRiskRewardTugofWar

Attheheartofanybusinessgrowthplanisa foundationaltruth:youmustspendmoneyto makemoney.Thisadage,whilesimple,holds profoundimplications:

Immediate Expenditures - Investing in cutting-edge technology, expanding your team,enhancingmarketingcampaigns,or diving into research and development demands immediate financial commitment.

TheUncertaintyofReturns- Thecruxof theissueisthatwhileyoucanpredictand strategize,there'snoguaranteedoutcome. Thereturnsontheseinvestments,bothin terms of financial gain and strategic positioning, can be unpredictable. Moreover, even when returns are forthcoming,theyoftendon'tmaterialize overnight.Thisdelaycantestthepatience andresilienceofeventhemostseasoned businessleaders.

1.

2.

LiquidityCrunch:TheDouble-EdgedSwordofGrowth

Anironicsituationcanemergeasabusinessbeginstoseethefruitsofitslaborandstartstogrow. Success,insteadoffillingthecoffers,canoftenstrainthem:

WorkingCapitalWoes-Expansionusuallymeansincreasinginventory,possiblyofferinglonger paymenttermstoattractmoreprominentclients,andbringinginnewteammembers.While thesemovesareessentialforgrowth,theytieupfunds,sometimesleadingtoasituationwhere thebusinessisdoingwellonpaperbutstrugglingwithday-to-dayfinances.

TheImportanceofCashFlowManagement-Rememberthatrevenueisvanity,profitissanity, andcashflowisreality.Ensuringaconsistentandhealthycashflowbecomesparamount.This might mean seeking external financing, renegotiating terms with suppliers, or even reevaluatingbusinessmodels.

ScalabilityandEfficiency:OutgrowingOldShoes

There'sacharmingsimplicitytorunningasmallerbusiness.Processesarelean,systemsare straightforward,andoperationsareoftenhands-on.However,asacompanygrows:

The Need for Scalability - Old systems that once served thebusiness well may become bottlenecks.Manualprocessesthatweremanageablewithasmallerclientbaseorproductrange canbecomeunwieldyandinefficient.Atthisjuncture,thecompanymustinvestinscalable systems,evenifitmeansanupfrontcost.Thisisacrucialsteptoensuresustainablegrowth.

TheTransitionPhase-Adoptingnewsystemsorprocessesisnotjustaboutthefinancial investment.Italsorequirestimeandinvolvesalearningcurvefortheteam.Efficiencymightdip temporarilyaseveryoneadjusts,butthelong-termgainsinproductivityandcapacityoften justifytheinitialhiccups.

Inconclusion,thefinancialparadoxofbusinessgrowthislikeaculinaryrecipe.Itrequirespatience, strategy,andadashofrisk-taking.Butbusinessescansavortherewardingtasteofsustainable successbyunderstandingandaddressingeachingredientofthisfinancialrecipe.

ThePsychologicalandTemporalDynamicsofBusinessGrowth

Thebusinessgrowthjourneyisnotsolelyaventureofnumbersandstrategies;itdeeplyintertwines withthepsycheofitsleadersandtheessenceoftime.Theemotionalrollercoasterandtheticking clockbothplaypivotalrolesinshapingacompany'strajectory.Let'sdelveintotheseless-discussed yetprofoundlyimpactfuldimensions.

ThePsychologicalDimension

RiskToleranceandDecision-making:TheMentalMarathon-Asbusinessesexpand,thestakes increase.Everychoice,whetherenteringanewmarket,launchingaproduct,orpartneringwith another firm, reflects the leader's risk tolerance. Making these decisions in the face of uncertaintycanbementallytaxing.

October 3rd

Mean Girls Day

It'stimeto'fetch'yourpinkshirtandjoininthefunOctober3rdisMeanGirlsDay!Celebratewithfun activitiesandthemedtreats.

UnlockingtheTruePotentialofYourWorkforce:

Theriseofthegigeconomyandremoteworkhasfurtherreshapedtheexpectationsoftoday’sB2B workforce Flexibility and work-life integration have become paramount in the pursuit of professionalhappiness Everybusinesshasadaptedtheirpoliciesandpracticestoaccommodate these shifting dynamics Embracing remote work options, implementing flexible scheduling arrangements,andleveragingtechnologytofosterseamlesscollaborationinmeetingtheevolving expectationsofaglobalanddigitalworkenvironment

However,it’salsoimportanttonotethatnavigatingthiscomplexlandscapeisnotwithoutits challengesamongthemountainofotherdemandsweallfaceonadailybasis.

Oneofthebiggestobstacleswefaceisresistancetochange,skepticism,orevenapprehensionfrom employeesaccustomedtothetraditionalwaysofworking.Thisiswhereyouneedtoensure everyone’sonboardingbyfullyaligningyourmission,visionandvalueswithyouroverallstrategy, goals,andoutcomes.Shareyourvisionofwhereyouwanttobeandempowereachteammemberto makedecisions.

Ifthey’rewrong,sowhat?Noonewilldie.

Iftheyfeelempoweredtoact,insteadofforcedtodosomething,youwillhavemovedthemfroma negativeviewpoint,toapositive,moreproductiveone.

HowtoUseYourSecretWeapon:

Communication, transparency, and understanding are key in appeasing the concerns of potential new hires and current employees.Byclearlyarticulatingthevisionand pathforward,engaginginopendialogue,and involving employees in the decision-making process,youcanbuildacultureoftrustand resiliencethatwillwithstandthetestoftime. Rising to the challenge requires embracing change,adaptingyourstrategies,andnurturing aworkplaceenvironment thatvaluesgrowth, purpose,andflexibility.

Byrecognizingtheuniqueaspirationsofyour employees, fostering a culture of continual learning,andreimaginingtraditionalstructures, you can navigate these evolving expectations witheaseandingenuity.Remember,thepathto success lies not in resisting change but in harnessingitstransformativepowertocreatea workplacethatisbothfulfillingandprosperous forall.

Here are a few effective ways to attract and retaintoptalent.

Embracing Workplace Flexibility: ThePowerofChoice

Oneofthemostsignificantshiftsinworkforce expectations revolves around the increasing demandforworkplaceflexibility.Accordingtoa New World of Work survey, almost half (45 percent)ofbusinessescitedstaggeredorflexible work schedule as a major change in their operations.Thetraditional9-to-5isathingof thepast.

Nowadays, individuals seek a better work-life integrationandgreatlyvaluetheabilitytohave morecontrol overwhen,where,andhowthey work.

Itismissioncriticaltorecognizethebenefitsof embracing workplace flexibility. By offering flexibleworkarrangements,suchasremotework options or flexible hours, you can enhance employee satisfaction, boost productivity, and attractabroaderpooloftalent.Byplacingtrustin youremployeesandfocusingonoutcomesrather thanrigidworkhours,youcreateanenvironment whereindividualscanthriveandachievetheir bestwork.

CultivatingaCultureofContinuous Learning

Anothervitalaspectisemphasizingcontinuous learningandprofessionaldevelopment.Today’s employeeshighlyvalueopportunitiesforgrowth, expandingtheirskillsets,andstayingaheadina fast-pacedandcompetitivemarket. continuedonpage58

RisetotheChallenge

Encourage employees to pursue professional developmentopportunities,provideaccessto trainingprograms,andsupporttheirdesireto learnandacquirenewskills.

By investing in their growth, you not only empower your teams to reach their full potential but also demonstrate your commitmenttotheirlong-termsuccess.

Prioritizing Diversity and Inclusion: Building a Stronger Team

Diversity and inclusion have emerged as integralcomponentsofworkforceexpectations inrecentyears.Peoplenowvalueorganizations that prioritize diversity and inclusion and activelycreateaninclusiveworkenvironment where everyone feels valued, respected, and heard.Thekeywordisinclusion.Includeyour teamonmakingsomeofthebigdecisionsand bringmoreideastothetablesotheyfeelheard andappreciated.

Cultivating a Culture of ContinuousLearning

Anothervitalaspectisemphasizingcontinuous learningandprofessionaldevelopment.Today’s employees highly value opportunities for growth,expandingtheirskillsets,andstaying aheadinafast-pacedandcompetitivemarket. Encourage employees to pursue professional developmentopportunities,provideaccessto trainingprograms,andsupporttheirdesireto learnandacquirenewskills.

By investing in their growth, you not only empower your teams to reach their full potential but also demonstrate your commitmenttotheirlong-termsuccess.

PrioritizingDiversityandInclusion: BuildingaStrongerTeam

Diversityandinclusionhaveemergedasintegral componentsofworkforceexpectationsinrecent years. People now value organizations that prioritize diversity and inclusion and actively create an inclusive work environment where everyonefeelsvalued,respected,andheard.The key word is inclusion. Include your team on makingsomeofthebigdecisionsandbringmore ideas to the table so they feel heard and appreciated.

Itiscriticaltousediversityandinclusiontogaina competitive advantage. Actively seek diverse talentduringrecruitmentprocesses,implement policies that promote equal opportunities that foster an inclusive workplace culture. By embracingdiversityofthoughtsandideas,you cantapintoawealthofperspectives,experiences, knowledge,andideasthatdriveinnovationand ultimatelyleadtobetterbusinessoutcomes.

Afterall,adaptingtotoday’sdigitalworld,takes an‘allhandsondeck’approach.

•MentalStaminaandResilience-Themental wearandtearandthefearofmakingawrong moverequireformidablementalstamina.It'snot justaboutmakingtherightdecisionsbutalso about bouncing back from the wrong ones. Building resilience, seeking mentorship, and even professional counseling can be valuable toolsforleadersnavigatingthisterrain.

OrganizationalCulture:FromFamilyto Formality

•TheEvolvingIdentity-Pictureaclose-knit family dinner transforming into a grand banquet.Thewarmthandfamiliarityremain, but there's an undeniable dynamic change. Similarly,asacompanygrows,astartup'sclose, familialatmospherecantransitionintoamore layeredandformalstructure.

•PreservingtheCore-Whilesomeevolutionis natural and even necessary for operational efficiency,it'scrucialtomaintainthecorevalues andethosthatdefinedthecompany'searlydays. Leadersmustfindinnovativewaystokeepthe originalspiritalive,evenastheyadapttothe demandsofalargerorganization.

TheTimeFactor

TheBalancingAct-Everyact(ordecision) hasscene-stealingmomentsinthetheaterof business.Investinginonegrowthavenue often means sidelining another. The inherentchallengehereisnotjustabout choosingtherightpathbutalsopondering what'sbeingleftbehind.

TheRippleEffect-Recognizingthatgrowth decisionsarenotisolatedeventsisessential. Thechoicetopursueoneopportunityover another can set off a chain of events, impactingthecompany'sfuturetrajectory.

1.OpportunityCost:TheRoadsNotTaken

MarketTiming:TheDelicateDance

TheEarlyBird'sDilemma-Beingapioneer canbebothaboonandabane.Enteringa markettooearlycanmeantheaudienceisn't ready, requiring extensive efforts in educationandpersuasion.Ontheupside,it offersthechancetoshapeanddefinethe market.

TheLatecomer'sChallenge-Arrivinglateto the party might mean facing established players with deep roots. However, it also allowsthemtolearnfromtheirmistakesand offersomethingfreshandimproved.

In summary, while the tangible aspects of businessgrowth,likefinanceandstrategy,are undeniablycrucial,theintangibledimensions–thepsychologicalpressuresandthenuancesof timing–oftendetermineacompany'ssuccess. Recognizing, respecting, and navigating these factorscanmakethedifferencebetweenmerely growingandthriving.

Author'sNote

HEYTHEREHOW’SMY TIMING?

Overcomingthesechallengesrequiresadoptinganinsightsedgeapproach,emphasizing granularity, depth, and diversity in our analysis. We can better understand our world's complexities by delving deeper into issues, seeking expert opinions, and embracing diverseviewpoints.Furthermore,engagingwithglobalissuespersonallyanddeveloping empathy can help bridge the gap of psychological distance, fostering a more informed andcompassionateinternationalcommunity.Acknowledgingandworkingtoovercome theselimitations,wecanstriveforamoreenlightenedandresponsibleapproachtounderstanding currenteventsinourincreasinglyinterconnectedworld.

Wemustembracetheworld'scomplexityaswestriveforamoreinformedandcompassionateglobal community.Byactivelyworkingtoovercomethelimitationsofourcomprehension,wecanfostera deeperunderstandingofcurrenteventsandcontributetoamoreinterconnected,empathetic,and responsibleworld.Together,wecantranscendthebarriersthatcloudourjudgmentandperceptions andcollectivelynavigatetheintricatelandscapeofourrapidlyevolvingglobalsociety.

Stayinginformedaboutthelatesttechnologicaltrendsandidentifyingwaystoleveragethemtoyour advantageiswhatwillhelpusthrive.Let’saddembracingdigitaltransformation,investinginarobustIT infrastructure,andprovidingyouremployeeswiththetoolsandresourcestheyneedtosucceed–that’s theformulaforsuccess.

Embracingtechnologytooptimizeprocesses,unlocksnewpossibilities,andpositionsyourbusinessasa forward-thinkingindustryleader.

Also,promoteyourorganization’sforwardthinking,moderndigitalapproachinyourjoblistings.This willattractthetypeoftalentyouwantonyourteamtocreatelong-termsuccess.

Lastbutnotleast,lookafterthewell-beingofyourteam.Beingamanagerisnotjustaboutgivingorders, it’sabouttakingcareofyourpeople.

NurturingEmployeeWell-Being:TheKeytoSustainableSuccess

Amidstthechangingworkforceexpectations,onecriticalaspectthatshouldneverbeoverlookedis employeewell-being,bothmentalandphysical.Youremployeesarethelifebloodofyourorganization andyourmostvaluableasset.Theirwell-beingdirectlyimpactstheoverallsuccessandproductivityof yourbusiness.

Takeaproactiveapproachtoprioritizeemployeewell-being.Implementinitiativesthatsupportworklifeintegration,mentalhealth,andphysicalwellness.Encourageopencommunication,provide opportunitiesforrelaxationandrejuvenation,andcreateasupportiveandinclusiveworkenvironment.

Conclusion

Inconclusion,theworldofbusinessisinaperpetualstateofflux,drivenbytechnologicaladvancements andthechangingexpectationsofthemodernworkforce.Asabusinessowner,risingtothechallenge requiresembracingchange,adaptingyourstrategiesandbusinessmodels,andnurturingaworkplace environmentthatvaluesgrowth,purpose,andflexibility.

Thepathtosuccessliesnotinresistingchangebutinharnessingitstransformativepowertocreatea workplacethatisbothfulfillingandprosperousforall.

Attention: Launching Very Soon!

SpectralSocietyUnmasked

Like the Spectral Society's haunted journey, some businesses begin their ventures with excitement and promise. Their early days resemble the splendid HalloweenpartiesheldinHollowhavenHouse,whereeveryoneisdressedintheir finest and spirits are high. Like the Spectral Society, these businesses embrace innovationanddaringideasthatsetthemapartinthemarketplace.

However, the descent into darkness often begins when the wrong systems and processes are implemented. Just as the Spectral Society delved into forbidden rituals,businessesmayadoptflawedstrategiesandoutdatedmethods,believing theycansummonsuccesswithoutconsequence.Inreality,theseill-fatedchoices leadtoagradualerosionoftheirinitialvisionandmission.

The parallel continueswith the hiringofthe wrongpeople.Just asthe Spectral Societyconcealedtheirtrueidentitiesbehindmasks,businessessometimeshire individuals who may not share their core values or lack the necessary skills. Thesewronghirescanintroducediscord,mistrust,andmisalignmentwithinthe organization,muchlikethediscordthatplaguedtheSpectralSociety.

Moreover, businesses may seek advice from so-called professionals who are, in fact, incompetent. Just as the Spectral Society's trust in the paranormal took a darker turn, businesses can fall prey to advisors and consultants who offer misguided counsel, steering them off course. The result is a sense of impending doom,akintotheeeriesilencethatfelloverHollowhavenHouse.

Intheend,thereal-worldbusinessthatstartedwithgreatpromisemaydisband andcrumble,muchliketheSpectralSocietywhenitsgrandchandeliercrashed totheground.Thecurseofpoordecisions,badadvice,andmisalignedhirescan bechallengingtoescape.

The metaphorical lesson here is clear: Just as the Spectral Society's fascination withthesupernaturalledtoitsdownfall;businessesmustremainvigilant,make wise choices, and seek guidance from competent professionals to avoid descendingintothedarknessoffailureandirrelevance.It'sareminderthatthe wrong path, even if embarked upon with the best intentions, can lead to a terrifyingfate.

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