ICAPP brand manual

B R A N D

M A N U A L

TABLE OF CONTENT

01

02

03

ICAPP Voice ICAPP Mission ICAPP Vision

Logo Variation Logo Usage Spacing Placement Logo Misuse

Primary Color Palette Secondary Color Palette

04

05

Primary Typeface Secondary Typeface

Illustrations Pattern Mugs Posters Bags Sticker Imagery Wall Sign

ABOUT

TYPOGRAPHY

LOGO

APPLICATIONS

Shop Sign

BRAND COLORS

ICAPP VOICE In addition to the visual aspect of the brand, the brand voice the collective written and verbal expression of the brand is equally as important. The internal focused vission and mission statements help define the underlying values and purpose of the market. Copy written for external marketing and PR purposes should be warm, casual, friendly, modern and local focused. Internally, it should be professional, confident, modern and clear. Style wise, the brand should always be referred to as ICAPP at all times.

ICAPP MISSION Our mission at ICAPP is to lead the transformation process of cultivating, processing, packaging and marketing vegetables and fruits in Egypt through the development of best practice models in par with global standards of quality, freshness and efficiency. We strive to offer our customers premium value, our employees the best opportunities to learn, perform and grow, and our investors high returns all while observing the highest standards of quality, food safety, environmental awareness and social responsibility.

ICAPP VISION ICAPP’s vision is to become the preferred partner and leading supplier for frozen vegetables and fruits across the globe. through commitment to quality, food safety standards and sustainability.

AGRICULTURAL PRODUCTION & PROCESSING

ICAPP

LOGO LOGO

ICAPP

LOGO SPACING

H: 31 pt

W: 31 pt

LOGO PLACEMENT

LOGO MISSUSE

Do not use drop shadow

Do not stretch or compress it

Do not rotate it

Do not place it green logo on colored background

Do not add white logo on white background

Do not change the color

PRIMARY COLORS

Dartmouth Green

HEX: #156140 RGB: 21 97 64

Dark Pastel Green

HEX: #3EB249 RGB: 62 178 73

Ivory

HEX: #FAFBF0 RGB: 250 251 240

SECONDARY COLORS

Dirt Brown

HEX: #2F1B13 RGB: 47 27 19

Brown

HEX: #714523 RGB: 113 69 35

Coffee

HEX: #DEAF84 RGB: 222 175 132

PRIMARY TYPEFACE

Kollektif Family ABCDEFGHIJKLM NOPQRSTUVWXY Z 0123456789 !@#$%&*()

SECONDARY TYPEFACE

Poppins Family ABCDEFGHIJ KLMNOPQRS TUVWXYZ 0123456789 !@#$%&*()

GAGALIN GREEN ABCDEFGHIJ KLMNOPQRST UVWXYZ 0123456789 !@#$%&*()

Pattern

Imagery

BROCHURE

BUSINESS CARD

LETTER HEAD

Bags

Mugs

Posters

Posters

Social Media Posts

POS

Contact us Address: 4, El-Mosheer Ahmed Ismail St., Sheraton, Cairo, Egypt Tel: (+202) 226 92 850 E-mail: info@icapp.com.eg Website: icapp.com.eg