Shazam Brand and Identity Guidelines 2017

Shazam Identity Guidelines 2017.

11.04.17 | v2.1 Lite

Š Copyright Shazam Entertainment Limited 2002 to present. All rights reserved.

Shazam Identity Guidelines

Welcome.

Introduction—Welcome

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Shazam is the home of music discovery.

Inside our identity guide you’ll find the images we use, the colors we choose, our logos, words and best practices.

Each has a specific role to play, but the real magic happens when they’re all used together.

The following pages will help you understand our brand, what it stands for and how to express it in the best possible way.

Shazam Identity Guidelines

Introduction—Contents

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Take a look inside...

Introduction

Partners

How We Look

Contents

Logo Relationships

Products

Logos

Typography

Contacts

Masterbrand Logo

Introduction

Design & Marketing Contacts

Logo Clearspace

Cuts

Vertical Logo

Headlines

Vertical Logo Clearspace

Caps

Masterbrand Icon

Examples

Icon Clearspace Mono

Color

In-App

Shazam Blues Secondary Palette

Shazam Identity Guidelines

Logos.

Logos

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Shazam Identity Guidelines

Logos—Masterbrand Logo

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Masterbrand Logo.

The primary logo is our frontman. · First way to signify our presence in the world · Used in consumer and business facing materials whenever possible as the first port of call · Our clearest visual signpost in the app scene and tech universe · Works on dark and light backgrounds for print and digital both digital formats · Do not reproduce the Shazam logo · Use the official assets provided at brandfolder.com/shazam

Pretty please with Shazams on top.

Shazam Identity Guidelines

Logos—Logo Clearspace

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Logo Clearspace.

Minimum clearspace: ½ of the logo’s height. ½y

y

½y

DIGITAL

40px height minimum

PRINT

0.4 inches height minimum

Shazam Identity Guidelines

Logos—Vertical Logo

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Vertical Logo.

Having width issues with the Masterbrand Logo?

Vertical Logo to the rescue. But use it sparingly.

There can only be one hero.

Shazam Identity Guidelines

Logos—Vertical Lockup Clearspace

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Vertical Logo Clearspace.

Minimum clearspace: ¼ of the logo’s width.

¼×

×

¼×

DIGITAL

100px height minimum

PRINT

1 inch height minimum

Shazam Identity Guidelines

Logos—Masterbrand Icon

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Masterbrand Icon. · The Shazam icon is only for use in instances where our brand has already been established or as a signatory mark or avatar. Always use the Masterbrand Logo in any uncertainty · It must always be accompanied by the word 'Shazam' in hero statements or copy · Elements of the icon are fixed and must not be re-proportioned, redrawn, or modified

Shazam Identity Guidelines

¼×

Logos—Icon Clearspace

×

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¼×

Icon Clearspace. · Keep the area around the icon relatively clear · Minimum clearspace: ¼ of the icon’s width · No other logos, icons, type, or other graphic element should infringe on its space

SIZING

Scale and proportion are determined by the available space, aesthetics, function, and visibility. There is no maximum size for the Shazam icon.

DIGITAL

40px height minimum

PRINT

0.4 inches height minimum

Shazam Identity Guidelines

DIGITAL

Logos—Mono

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Mono.

Use the Mono Logos and Icons when you need to go old-school because full color versions can’t be used.

DIGITAL

Don’t apply a solid background color to the Masterbrand PRINT

icon. Switch it out for a 30% white fill.

PRINT

It’s hard to print transparencies. So go ahead and knock that icon out.

Shazam Identity Guidelines

Logos—In App

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In App. Please do not recreate the listening screen visual.

Refer to brandfolder.com/shazam for all the usable assets you could possibly imagine.

Shazam Identity Guidelines

Partners.

Partners

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Shazam Identity Guidelines

Partners—Logos

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Logo Relationships. ½y

y

Shazam bands together with lots of companies. Use your best judgment when selecting which format to implement.

HORIZONTAL

For horizontal or type-based partner logos use the Masterbrand Logo, match heights and separate with a y

½y

clearspace equal to half the height of the logo.

VERTICAL

For vertical or graphic-based partner logos use the Vertical Logo, match heights and separate with a clearspace equal to a third of the height of the logo.

Shazam Identity Guidelines

Typography

Typography.

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Shazam Identity Guidelines

Typography—Introduction

Say hello to LL Circular - the typeface we use to make Shazam beautiful.

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An Introduction.

Here comes the jargon...

Circular strikes a balance between conceptual rigour, skilled workmanship and measured idiosyncrasy, resulting in a no-nonsense sans-serif text font with unmistakable character yet universal appeal.

So there.

USAGE

These guides are to be followed when using Circular internally. When the font isn’t licensed by a partner, fallbacks should be used.

Shazam Identity Guidelines

Typography—Cuts

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We use 3 weights.

Circular Book

Circular Bold

Circular Black

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Shazam Identity Guidelines

Typography—Headlines

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Headlines should be Circular Black, sentence case, ranged left with leading (pt) equal to font size (pt). Tracking is -40.

Shazam Identity Guidelines

Typography—Body

Body copy should be Circular Book, sentence case, ranged left with leading (pt) equal to font size (pt) × 1.3 Use Bold or Black to intersperse sub-headlines, highlights & links.

Yo, I’m an example paragraph.

My body copy is 12pt, so my leading is 12pt × 1.3 = 16pt.

I’m gonna put something really important here.

Quick tip - if you ever land on a decimal point, then round me up to the nearest whole number.

Don’t worry, we hate counting too.

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Shazam Identity Guidelines

Typography—Caps

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EVER FEEL THE NEED TO SHOUT? US TOO. BUT TRY & CHILL LIKE DAVE. USE CAPS VERY SPARINGLY FOR THE OCCASIONAL TITLE OR LINK. OH, AND MAKE SURE TO TURN THAT TRACKING ALL THE WAY UP TO 20.

Shazam Identity Guidelines

Typography—Example

‘Hello’ by Adele: 3 million Shazams in just 34 days.

BY DUNCAN RILEY

Adele’s 2015 return has been an overwhelming success. Records have been broken across the world and she recently hit 3 million Shazams in just 34 days for her single, ‘Hello’.

The track has also been in the Top 20 of every Shazam chart across the world, from Uruguay to China, America to South Africa.

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Shazam Identity Guidelines

Color.

Color

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Shazam Identity Guidelines

Color—Shazam Blues

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Shazam Blues. · Use our Hero Blue for all primary statements · Contrast it with plenty white space

Remember the code...

Double Zero, Double Eight, Double F. You’ll need it.

SECONDARY PALETTE

Music tastes are varied and so is our palette. Say hello to our backing band on the next page...

Hero Blue.

0088FF R0 G136 B255 C100 M47 Y0 K0 PMS 3005 C

Sky Blue.

Royal Blue.

00CCFF

2255FF

R0 G204 B255

R34 G85 B255

Teal.

Sunset.

Indigo.

Peel.

Hot Coral.

00CCCC

FFBB00

6655CC

FF8800

FF2255

R204 G204 B100

R255 G187 B0

R102 G85 B204

R255 G136 B0

R255 G34 B85

Burnt Orange.

Mulberry.

Green.

Hot Pink.

Yellow.

FF5511

A33AAA

00CC55

DD1166

FFDD22

R255 G85 B17

R163 G58 B170

R0 G204 B85

R221 G17 B102

R255 G221 B34

Shazam Identity Guidelines

How We Look.

How We Look

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Shazam Identity Guidelines

Products.

How We Look—Products

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Marketing Shazam.

If you’re looking to promote the Shazam apps, we have several resources available. Always use the latest product screenshots available at brandfolder.com/shazam like so:

· As a single shot · In multi-device lockups · In-situ

Do not to overlay logos, text, or other elements that detract focus. Take a look at the following pages for a simple visual guide.

Shazam Identity Guidelines

Contacts.

Contacts

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Shazam Identity Guidelines

Contacts—Design & Marketing

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Design & Marketing Contacts Duncan Riley Global Head of Design duncan.riley@shazam.com

Jonathan Ruiz (US) Senior Visual Designer jonathan.ruiz@shazam.com