A8 | SUPERIOR HAPPENINGS | Friday, January 26, 2024 | THE SUPERIOR TELEGRAM
SUPERIORTELEGRAM.COM
Superior Business Improvement District enjoyed a busy 2023 BY KELLY PETERSON Superior Business Improvement District SUPERIOR — What a great year. We had an influx of new and expanded businesses due to the Mainstreet Bounceback grants over the last two years. With that program ending we were thrilled to see continued growth in the Superior Business Improvement District in 2023. New ownership brought new changes at Globe News. They continue to renovate lease space and plan to restore the residential units, maintaining the historical features. Weeping Willow created new beautiful space on Tower Avenue spurring the renovations of the former Elbo Room by Mix Cosmetiques. Watch the progress unfold before our eyes. Superior Havana’s grew to their own space
on the corner of Broadway and Ogden, making it a truly unique restaurant and providing space in their building for Superior Ceramic Coatings and new Crossfit Shipwreck. We have a music store in Superior and we are happy Morgan Music chose 1228 Banks to call home. The SBID awarded grants to Polar Tool, Sei Bella, 2540 Coffee House, Vivid Beauty and Wellness, Serenity Spa and Salon, to name a few. Our matching grants are open for 2024 and we look forward to serving our stakeholders. The Superior Business Improvement District partners with the larger economic team consisting of the city of Superior, Douglas County, and the Development Association/Superior Business Center in providing support and opportunities for growth with events like the Superior Douglas County Economic Resources Open House,
Maria Lockwood / file / Duluth Media Group
Kelly Peterson, executive director of the Superior Business Improvement District, talks in her office on Jan. 17. Although she spends much of her time in meetings and at the office, her favorite part of the job is roaming the district meeting with business owners. BIPOC Summit with UWSuperior and leadership with Venture Home Superior, to name a few. The SBID is working with the Entrepreneur Fund for a SBID Women in Business workgroup
beginning Feb. 13 at 9:30 a.m. in the ballroom of the Superior Entrepreneurship Center, 1401 Tower Ave. We are working to bring back the Parade of Products to Superior Days in April.
The goal is to bring unique Superior offerings to the legislative body in Madison and remind our representatives across the state that we are alive and thriving in Superior.
Look us up online at Superiorbid.com, check our socials or send and email to petersonk@superiorbid.com. Kelly Peterson, executive director, Superior Business Improvement District. Encourage. Develop. Promote.
CrossFit Shipwreck focuses on building healthy community BY MARIA LOCKWOOD Superior Telegram Editor’s note: This story was also published in the Superior Telegram’s Tuesday, Jan. 16, e-edition. SUPERIOR — Its name may be inspired by Lake Superior’s history, but a new gym in Superior is focused on the present. At its heart, CrossFit Shipwreck is about building a healthy community. The business, which opened its doors Nov. 1, is owned by Sarah and Kyle Achman of South Range. He is a Duluth firefighter; she is an intensive care nurse at St. Luke’s hospital. “We see people on their worst days and we want to be part of something that has brought us so much joy and positive change in our life and help people prevent that worst day,” Sarah said. “Seeing people come in here, change their lives, develop a higher fitness level — just having those reserves, it’s so important because we see what happens when you don’t have reserves and when something tragic happens.” They are first-time gym owners, but bring a decade of CrossFit workout and coaching experience to the new facility. CrossFit is a strength and conditioning workout that is made up of functional movement, or everyday actions, performed at a high-intensity level. “I would say what sets us apart is that we’ve been there,” Sarah said. As working parents, she said, “We understand just how hard it is to make fitness a priority, and just coming from that background, we really make sure that we tailor it to you and what’s been going on that day and really having that supportive community.” Kris Marcelli said he and his wife, Lindsey, both Army veterans, have been looking for a CrossFit gym since they moved to the area over two years ago.
Maria Lockwood / Duluth Media Group
Left to right, Kris Marcelli walks to a bench as Christa Williams lifts weights with gym co-owner Kyle Achman standing by as spotter Wednesday at CrossFit Shipwreck in Superior. Achman and his wife, Sarah, who live in South Range, said the name of the new gym was inspired by Lake Superior. equipment, best layout, most welcoming,” he said. “These guys made it feel welcoming,” and it has become “just a second home now.” The 4,000-square-foot space at 1621 Broadway St. was the former home of Sky High Graphics and, before that, the Habitat for Humanity Restore. The Achmans signed the lease Sept. 20 and opened their doors Nov. 1 after an intensive remodeling phase. Maria Lockwood / Duluth Media Group “We tore everything Owners Kyle and Sarah Achman of South Range stand out, painted everything, in the lobby of CrossFit Shipwreck, 1621 Broadway St. pulled down the entire in Superior on Wednesday. The business opened Nov. 1 ceiling and hung up difand currently has about 60 members. ferent lights,” Sarah “Before we came here in Duluth and this one is said, a process they shared from start to finwe looked at all the ones the best — best ish on their Instagram
page. The buildout included one area that at first glance doesn’t seem to have much to do with fitness training — a kids room. “We’ve got a 7-year-old and an 18-month-old ... coming to the gym and being with us and watching us,” Sarah said. “What they see is what they do and what they mimic, and it’s a healthy lifestyle, so we do have a space here for kids who are able to come and hang out while parents are working out.” Bringing the kids along has been a big bonus for Marcelli and his wife, who have
2-year-old twins and a 5-year-old. “It’s a nice role model for us ... this is what a healthy life looks like and they get to kind of watch it,” Marcelli said. The gym is open Mondays through Saturdays and offers a wide range of classes, from classic CrossFit to mini pumps, which focus on different muscle groups, and an everyday hero class tailored toward first responders. “A lot of times we’ll take the barbells out of their hands and they’ll do more stuff like mimicking lifting a patient or anything like that,” Kyle Achman said, with sandbags, sleds and other equipment. People at all stages of fitness can train together, because workouts are individually tailored for each participant. “We can scale every movement. You’d be doing the exact same thing. That one person may be doing 500 pounds and the other person might be doing 100 pounds, but the effort they’re giving out is the exact same thing,” Kyle said. The 9 a.m. CrossFit class Jan. 10 was focused on heavy bench presses. For the first 20 minutes, the participants worked up to the lifting with a variety of exercises using stationary bicycles, wall balls, jump ropes and more. “This is the stuff that keeps you healthy,” Marcelli said. CrossFit Shipwreck offers unlimited memberships and 10-session punch passes. Veterans and first responders receive a 10% discount. The first class at the new Superior gym is free. “If people are willing to work, all they have to do is walk in the door and we do the rest,” Sarah said. Visit the CrossFit Shipwreck website, https:// www.crossfitshipwreck. com/, Facebook page or email info@crossfitshipwreck.com for more information.