DulceDesignCo-Presentation_2025 by dulcedesignco

DULCE DESIGN CO. BOUTIQUE CREATIVE AGENCY SPECIALIZING

IN LIFESTYLE BRAND DEVELOPMENT AND POSITIONING + ST

CREATIVE SPECIALIZING BRAND AND

Bringing the value of places to life.

By creating a distinctive sense of place that resonates with residents’ identity, ambitions and desired lifestyle, we create lasting value and exceptional return on investment for our partners.

INTRODUCTION

OUR PROCESS

We design lifestyle brands that connect past to future, vision to value, people to places.

Dulce Design excels in the meticulous crafting of top-to-bottom lifestyle brands to support the success of new construction, remodels and repositioning projects–whether for a single building or an entire neighborhood.

Our design deliverables span brand identity, positioning and naming, collateral and marketing materials, websites, sales and leasing centers, exterior and interior signage, and beyond.

We have collaborated with over 250 multi-family, condominium and new home communities and luxury hospitality clients including Carmel Partners, Greystar Development, Thrive Communities and Roundhouse.

• Discovery and gain insights through community and neighborhood exploration

• Identification of key issues and challenges

• Plan development and strategy

• Creation of critical path based upon priority elements

• Design and presentation

• Success

INTRODUCTION

OUR CAPABILITIES

Brand Story & Positioning Development

Naming Concepts

Logo Development

Brand and Visual Messaging

Lifestyle Photography

Exterior & Interior Signage Systems

Print Collateral

Website Design and Development

Digital & Print Advertising

Video Production

OUR PARTNERS

CLIENTS

Alderbrook Resort and Spa

Alliance Residential

Blueprint Capital REIT

Carmel Partners

Clise Properties

Gemdale USA

Geolo Capital

GMD Development

Goodman Real Estate

Greystar Development

Grosvenor

Holland Partners

Invesco

Lake Union Partners

Legacy Partners

Lowe

MarQueen Hotel

Pan Pacific Hotel

Roundhouse

Suncadia Resort and Real Estate

Tarragon

Thrive Communities

Vulcan

Washington Holdings

Willows Lodge

Xing Hua Group

We believe places should make residents feel good and neighbors feel proud.

Alloy Midtown Phoenix, AZ Blueprint REIT

Arista Residences Seattle, WA Greystar Development

Ballard Yards Seattle, WA Carmel Partners

Fieldhouse Thornton, CO Carmel Partners

Hearth Boise, ID Roundhouse

The Henry Denver, CO Carmel Partners

McKenzie Seattle, WA Clise Properties

Mercer Denver, CO Greystar Development

Origin Superior, CO Carmel Partners

The Palmer Inverness, CO Carmel Partners

The Oxbow Bozeman, MT Roundhouse

Skyglass Tower Seattle, WA Gemdale USA

Suncadia Resort Cle Elum, WA Lowe

Thayne Brighton, CO Greystar Development

The Victor Seattle, WA Carmel Partners

The Waverly Seattle, WA Greystar Development

Brand Positioning and Story

Naming

Brand Informed Interior Design Direction

Logo and Brand Guidelines

Marketing Collateral

Creative Copywriting

Lifestyle Photography and Video

Website

CARMEL PARTNERS

Seattle, WA | thevictorseattle.com

FIRST HILL

CAPITOL HILL VIEW WEBSITE

Our inspiration board and the brand positioning and story informed the interior design concept and the visual brand and marketing collateral.

THE INSPIRATION BOARD

A journey begins, every day.

What if you could voyage without leaving. Experience the world without stepping foot outside the neighborhood. It’s touring on a small scale. Micro travel. Fewer miles covered, but just as much impact made. The Victor on Capitol Hill is the beginning, middle and end of your own personal mini adventure. Daily. Steps to the kind of eclectic neighborhood you’ve always searched for. Shops that are somehow vintage and modern, local and worldly at the same time. And just like any journey, yours will always be filled with discovery, with unearthing the unexpected - from fashion to food to fun. But what should be expected is a home filled with luxury. High end finishes, beauty and refinement befitting the charm and character of an established neighborhood. And in that regard, The Victor delivers.

VIEW VIDEO

CUSTOM ILLUSTRATIONS

Brand Positioning and Story

Naming

Brand Informed Interior Design Direction

Logo and Brand Guidelines

Permanent and Marketing Signage

Marketing Collateral

Creative Copywriting

Lifestyle Photography

Art Consulting with Sculptor and Mural Artist

Website

CARMEL PARTNERS

Seattle, WA | ballardyards.com

A neighborhood that works.

Ballard’s history is one of grit. It’s the story of hard work, determination. Of a neighborhood with dirt under the nails and lumber in the mills and fish on the decks. And the shipyards became a part of that industrious nature, one that continues to this day.

With a nod to tradition, and feet firmly pointed toward the future, Ballard Yards is a place that bridges and connects. With modern updates to well-loved staples, like contemporary shops and restaurants in century-old buildings; plus a love of open space and community gathering. All wrapped in a determined sense of self. That’s Ballard in a nutshell. Hard working. Friendly. Welcoming. And ready to get down to business.

Brand Positioning and Story

Naming

Marketing Signage

Marketing Collateral

Creative Copywriting Website

Chapter and verse.

When you write your own story, you control the narrative. You drive the plot, you have total control over the setting. And that’s really the most crucial part of any story, where it takes place. Because nothing affects where the tale turns, as where it all began.

Mercer is the perfect place for you to begin that epic journey. Over 200 brand new right-sized, turnkey apartments (many fully furnished!) in one of the most sought-after areas in the entire state. It’s the perfect place to try out the area, to get your feet under you, explore. Kitty corner from Coors Field, across the street from the historic – and historically awesome, renovated – Union Station. Take a spin at Sunday Vinyl, pick up the necessities at Whole Foods, wind down with a pint at, well, any one of about a hundred places nearby. It’s unfettered access to hundreds of miles of trails, short walk to the train, straight shots to the mountains and all the adventure that entails. It’s that union, that connection to nature as well as neighborhood that makes this so special. And inside your own sanctum of a building, you’ll find tons of co-working space, a state-of-the-art fitness center, rooftop garden with chef’s kitchen plush seating and barbecue area. Yeah, when the page turns, you’ll find yourself at the center of a pretty amazing story.

Brand Positioning and Story

Brand Defined Informed Design Direction

Naming Logo and Brand Guidelines

Marketing Collateral

Creative Copywriting

Lifestyle Photography

Website

BLUEPRINT REIT Seattle, WA | liveatbasalt.com

VIEW WEBSITE

Brand Positioning and Story

Logo and Brand Guidelines

Marketing and Permanent Signage

Marketing Collateral

Creative Copywriting

Website

BOUNDARY DEVELOPMENT

Bozeman, MT | thecooperbzn.com

Rebrand of a Modera Community

Brand Positioning and Story

Brand Informed Interior Design Direction

Naming Logo and Brand Guidelines

Permanent and Marketing Signage

Marketing Collateral

Creative Copywriting

Website

THRIVE COMMUNITIES

Seattle, WA | jackapts.com

Brand Positioning and Story

Brand Defined Informed Design Direction Naming Logo and Brand Guidelines GEMDALE USA Seattle, WA | skyglassapartments.com Our Scope

Our inspiration board and the brand positioning and story informed the interior design concept and the visual brand and marketing collateral.

THE INSPIRATION BOARD

Revealing facets, reveling in style.

Seattle has a quality of light unlike anywhere else in the world. Clear, emotive, subtly cool while unexpectedly warm and invariably inviting. It begs examination, contemplation from a variety of angles. And that’s the magic of Skyglass Tower. It’s an architectural marvel that seemingly bends light to its will. Each floor’s generous windows set at alternating angles. A slight 10° shift that reveals something entirely different about the view it entails. Effortlessly capturing all the glorious light – summer’s brilliance as easily as winter’s moodiness, for an epically moving contrast.

A new outlook, a changing perspective. It changes the way you see the world, your surroundings, yourself. But sometimes you need to look in to affect what’s out. And inside all that glorious clarity, Skyglass brings something special, unexpected. And it’s airy, bright, sure. But it’s also suffused in the kinds of style, design, and amenities that’s, well, unusual in earthy Seattle. Large but cozy community workspaces, lead seamlessly into tower residences. Multi-level gathering spaces and outdoor decks invite socializing with firepits, BBQs, gourmet kitchens, and a dog run. Not to mention a spectacular view from almost every angle, every floor. Reflections, refractions, dimensionality at a scale unheard of. These are the things that set Skyglass Tower apart. And with it, your life.