Recruitment Advertising Guide
Purpose
ThisguideisdesignedtohelpHiringandHR Managersnavigatetheadvertisingoptions availabletoattractthemostqualified candidates.Itoutlinesautomaticandoptional advertisingresources,includingno-costand paidoptions.
PrimaryPosting ADVERTISINGFLOW
AllpositionsmanagedthroughSuccessFactorsand intendedforpublicvisibilityareautomaticallyposted ontheDukeCareerswebsiteforatleastsevendays: DukeCareers.
ManyexternaljobsitesscrapeDuke'sCareerspage dailyandreposttheselistingsatnoadditionalcost.
Automatic,No-CostAdvertising
(Noactionisrequiredbythehiringunit/department.)
AllpositionspostedontheDukeCareerswebsiteare automaticallysharedonthefollowingplatformsatno additionalcost:
Indeed:www.indeed.com
Glassdoor:www.glassdoor.com
NCWorks:www.ncworks.gov
LinkedIn:www.linkedin.com
Important:Beforestartinganypaidadvertising,please reviewtheDukeAdvertisementResourcepage: AdvertisementResources.
Optional,No-CostAdvertising
(Managedbythehiringunit/department)
‘
HiringandHRmanagersareencouragedtosharekeyjob openingsontheirpersonalLinkedInpagesandfollowtheDuke CareersLinkedInpageforadditionalcontent.
Diversity-FocusedAdvertising
Considerutilizingthefollowingresourcestoreachdiverseaudiences. Dukedoesnothaveformalpartnershipswiththeseplatforms,and paymentmustbemanagedattheunit/departmentlevel.
PopularDiversityJobBoards:
•InsideHigherEd
•AmericanAssociationofAccess,Equity,andDiversity
•AmericanPublicHealthAssociation
•BlackJobs
•CircaWorks
•DisabledPerson
•DiverseJobs
•EmployDiversity
•HigherEducationRecruitmentConsortium
•HigherEdJobs
•InsightintoDiversity
•JobOpportunitiesforDisabledVeterans(JOFDAV)
•WomenforHire
Network-SpecificSites
AbilitiesinJobs
AsianinJobs
BlackinJobs
HispanicinJobs
LGBTQinJobs
DiversityinJobs
SeniorsinJobs
WomeninJobs
Optional,CostAdvertising
LinkedInorIndeedPREMIUM:
Enhanceyourjobpostingwithadditionalfeaturesforan upgradedexperienceatanextracost.
HandshakeJobBoardPREMIUM:
Tailoredforpositionsrequiringtwoyearsorlessofexperience, Handshakeallowsyoutotargetabroadaudienceorfocuson specificinstitutions,includingMinorityServingInstitutions (MSIs)andHistoricallyBlackCollegesandUniversities(HBCUs).
HBCUCareers
OpportunitiesforVeteransandMilitaryCommunity
CareerFairs/RecruitmentEvents
Dukeparticipatesinavarietyofcareerfairs,including: NCMastersandDoctoralCareerFair:NCMastersandDoctoral CareerFairInfo
VirtualInformationSessions:
TheUniversityTalentAcquisitionDepartmenthostsvirtualinformation sessionstoattracttalentforcurrentrolesandbuildapipelinefor futurevacancies Thesesessionshelpshowcaseouremployerbrand ("BeYou.BeBold.ChooseDuke."),fostercandidateengagementwith liveQ&A,andoffercost-effectivestrategieswithminimaladvertising Theflexibilityandconvenienceofconnectingoutsidepeakbusiness hoursbenefitbothcandidatesanddepartments
Note:Aminimumof3weeks'noticeisrequiredforplanning Please contactyourassignedrecruitertolearnmoreaboutparticipatingina virtualsession Departmentsareencouragedto:
SharejobopportunitieswithEmployeeResourceGroups(ERGs) andrequesttheirleadershiptoforwardthesetomembers
ExploreadditionalsourcingchannelsthroughDuke’spilotJob AdvertisingProgram