duka - our mission statement (EN)

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Our mission statement


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FOREWORD We are a successful South-Tyrolean company, which has been established with passion, dedication and diligence. Out of this history emerges a common mindset. Where we come from, how we work, what we intend to do in our future: our mission statement. It forms the guideline for our thoughts and actions and is therefore the basis of all strategic planning. We all know and live by our mission statement, and the details it contains provide us with clear instructions for our development, in all areas of the company.


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Our profile „From a one-man business to a successful family company“

In 1979 we started out as a one-man company in a garage in South Tyrol. Today, we are a family business employing over 300 people. We have always aimed for healthy, controlled growth. This gives us the leeway we need to invest in the market, in processes, products and service development, and safeguards our financial independence. We are always open to new ideas: we constantly expand our expertise in development, materials, manufacturing and the market, and put these skills to use in establishing strategic new business sectors. We are a popular employer in South Tyrol and are considered to be a benchmark of leadership, organisation and commitment to society and the environment.


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Our profile „duka shower enclosures jewels of the bathroom“

We have specialised in shower enclosures ever since the very beginning. Showers are not merely bathroom furniture for us; they are „the jewel of the bathroom.“ Every shower enclosure is unique, and reflects the uniqueness of the person who buys it. We offer custom-designed products and services of the highest quality. Our products are distinguished by sophisticated technology and outstanding ease of installation. We guarantee rapid delivery times and optimal delivery service. We respond to customer requests quickly and flexibly and directly.


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Our profile „Rooted in South Tyrol, and networked at international level.“

South Tyrol is our home, but through the products and services we have developed, we are at home in Europe. Our central geographic location, at the intersection of northern and southern Europe and the breathtaking landscape in the heart of the Alps, has moulded our values: reliability, appreciation of quality and dedication, together with creativity, flexibility and sustainability.


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Our products & services „Be better every day.“ We specialise in shower enclosures, and constantly expand our operations in this sector. Our ultimate goal in product development is to create the widest possible scope for tailored design and utilisation of interiors while, at the same time, offering a simple and easy-to-understand product overview. Our product design caters to the real needs of a variety of cultures: That is why we do not follow fleeting fashion trends, but prefer to combine the classic, unique aesthetics with practicality and quality that is made to last. We raise the benchmark when it comes to service too: We use state-of-the-art digital technology to optimise planning throughout the entire client process: from initial measurements through to product configuration and assembly, and from service requests to supply of spare parts to after-sales service. The market is changing, and we are ready for it. We safeguard and reinforce our market position by taking a proactive approach to the adaptation of our product and service portfolio. Through our use of innovative materials and technology, we are constantly improving both our service portfolio and our organisational procedures. We think in terms of opportunities, and aim towards strengthening our brand.


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Our customers and markets „The spirit of partnership is at the heart of everything we do“

Specialist dealers are our first point of contact; they supply us with skilled tradespeople, designers and architects, and deliver our products to our end customers. We work together constantly on ground-breaking market development concepts to meet the ever-changing needs of the market. Building and maintaining lasting relationships with our customers is of the utmost importance to us. The mutual trust that stems from honesty and reliability is everything to us. We listen closely to our customers and, with our range of services, bring their unique requirements to life. In order to achieve this, close contact through ongoing individual customer care is of the essence. To safeguard our market position and spread risk, we select a wide geographic market with an efficient sales channel. If we believe in the potential of an export market, we act accordingly and invest in a multi-year business plan.


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Our staff successful together

People are at the heart - customers and staff alike. Just as we do with our range of products and services, we shape our company around people. Our employees are at their ease - right from day one. With our solid team spirit, appreciation and mutual trust and our transparency and fairness, we create a family working environment and fertile ground for creativity and fulfilling one’s own potential. Our staff are critical to the success. They are dedicated, willing to accept responsibility and take initiative, flexible, professional and are constantly developing their skills. The performance of every staff member is based on jointly-defined goals which are measurable against their achievement, and remunerated accordingly.


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Our staff successful together

Our managers think and act like businesspeople. They work together with the owners to define the policy and the goals of the company. They work autonomously and on their own responsibility with the greatest of commitment and flexibility to achieve their goals and, at the same time, act as role models for their staff through cost-conscious practices and enthusiasm for innovation. A close personal relationship between management and employees is of great importance. We encourage young talent and take measures to ensure that the invaluable knowledge of long-term and employees is passed on. Our employees are proud of duka. They fully identify with the company and its goals and, in their approach to work, their commitment and their loyalty, contribute greatly to upholding a family working environment.


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Our environment „Responsible practices, for a successful future“

Our suppliers are our partners, and their economic success is, in turn, a guarantee of our own long-term success. That’s why we prefer reliability, flexibility and transparency to short-term successes in negotiations. Sustainability is the result of responsible practices. We feel a strong connection to our region and its people, and want to contribute to the community through social commitment. We think and act as committed Europeans and, therefore, focus on creating added value to Europe. Our environment is our livelihood, and preserving it is extremely important to us. That’s why we invest in the latest, cleanest technologies to protect our environment and to benefit our society.


duka AG duka StraĂ&#x;e 2, I-39042 Brixen Tel. +39 0472 273 100 | info@duka.it www.duka.it


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