A MOMENT WITH THE EDITORS
THOUGHTS DUJOUR something you never thought you would, getting your hands a little dirty. Embracing the unexpected.
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Gathering all your fancy friends, say, for a week at Burning Man. (Read about that, too, in Mickey Rapkin’s excellent report on the private-jet crowd’s Making a magazine is unpre-
dictable work. No matter how well you plan, there’s always drama—some deadline missed,
N V : We’ve got the famously unpredictable George Wayne on Russia’s premier ballet dancers, who
turn out better than you hoped. Others might
requested Queen as the music for our photo shoot
disappoint. The goal for each issue is to have the
with Arthur Elgort. And marriage advice from
pleasant surprises outnumber all the other kinds.
Stephen King. And let’s not forget how we traveled all the way to the Cayman Islands to shoot lush and
Of course, we like surprises. Surprise
tropical summer fashion—and some of the most
is what makes our job—and, we think, the maga-
inspiring shots photographer Hans Feurer returned
zine—interesting. From the very beginning, we’ve
with were taken in a dusty parking lot.
known that the single thing we do not want DuJour
KP:
to be is predictable.
obvious is the one about accidental art-world darling
NV: Since we launched, we’ve aimed to be a bit
Top: The collection in Rosette Delug’s library. Above: On Grand Cayman, model Jacquelyn Jablonski wears a dress and carries bags by LOUIS VUITTON. Also on Jablonski: Swimsuit by A.T.G WOMEN, necklaces by MISSONI, MICHAEL KORS and ALEXIS BITTAR, bracelet by PIERRE HARDY, and shoes by POLLINI. Below: Burning Man gets comfortable with a little air-conditioning.
the counterintuitive.
some film lost, some last-minute triumph. Stories
KEITH POLLOCK:
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takeover of the desert festival.) We found glamour in
For me, the most compelling story about the un-
Rosette Delug, who clawed her way into the exclusive world of big-time collectors. And I’m fascinated by
contrary. This month, though, things really went
designer Michael Trapp, whose love of the imperfect
in an entirely unexpected direction. We surprised
involves creating the most beautifully dilapidated
even ourselves!
interiors and gardens you’ve seen. We also see a
KP:
Take our cover model. You think you know
surprisingly softer side of Donald Trump. Writer Vicky
Julianne Moore. She’s gorgeous, smart and elegant.
Ward came to us with the idea of making an argu-
But in our story, Moore is something else, too. She
ment for Trump, who is probably as unpopular right
completely upends the notion of the sound-bite Hol-
now as he’s ever been, as a good guy. We weren’t
lywood actress, coming off to writer Lauren Water-
sure. But she makes a convincing case.
man as a bit gruff and very direct. We’re so used to
N V : Another definitely pleasant surprise: This spring,
celebrities presenting themselves a certain way, but
DuJour.com was the winner of a Webby award for
this story strips the glossy sheen from both Moore
Best Home/Welcome Page. The award, along with
and the standard celebrity interview. She has her
all the amazing feedback we’ve gotten over the past
own idea for where the conversation
year—from many unexpected people, in fact—is
will go, and she takes it there.
serious validation. Because no matter how much you
NV:
All signs began pointing to an
I’ve-been-doing-this-too-long part of you that wor-
summer ever. We’ve got women
ries there’s not room in a crowded industry for a new
surfing, men going bald on purpose,
magazine. We’re so grateful you disagree.
retreats that sell guests on bare conditions. Lynn Yaeger makes a persuasive case for dressing so seasonless that even fur is fair game for summer.
KP:
Why not, right? And that’s the
theme that emerged: Why not? Céline fur sandals? Why not! There’s something to be said for the luxury
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believe in a project, there’s always some hard, cynical
issue that celebrated the most badass
of bending the rules, challenging the notion of what’s standard, doing
COUNTERCLOCKWISE FROM TOP LEFT: DOUGLAS FRIEDMAN; HANS FEUER; JODI GUBER BRUFSKY; THOMAS WHITESIDE
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ICOLE VECCHIARELLI: