DRAFT! Recruitment Book

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ELEVATING THE ART OF REAL ESTATE

DUDUM REAL ESTATE GROUP

OPENING DOORS OF OPPORTUNITY

Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest independently owned real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.

Our team of experts knowledgeably and competently cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 up to 580, as well as East County serviced by Highway 4, and Sierra Tahoe.

PEERLESS SERVICE

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

OUR STRUCTURE

GET TO KNOW DUDUM REAL ESTATE GROUP

Collectively, our agents have decades of real estate experience and have successfully closed thousands of real estate transactions. The uniqueness of our agents uniting and working together to provide more to our clients has set a peerless standard of practice, not often seen in the real estate industry. In the spirit of reciprocity, they love to share their knowledge, skills, and talents with each other, all with the paramount goal of top quality service to the client.

This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given.

Our agents are geographically situated throughout the communities in which they serve and utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.

AREAS OF EXPERTISE:

• Residential and luxury real estate

• Worldwide relocation

• Lots and land

• Probate transactions

• Foreclosures

• Historic properties

• Commercial real estate

• Leasing

30% TOP OF BROKERAGES NATIONWIDE

RIS MEDIA: 2023 Power Broker Survey, By Sales Volume

5 TOP BROKERAGES IN CONTRA COSTA COUNTY*

When ranked by Units Sold Per Agents 2020-2023

*Source: TrendGraphix, January 1, 2020 - December 31, 2023

$7.00B SALES

6,729

*Source: Dudum Real Estate Group records January 1, 2019 - December 31, 2024

BEST PLACE TO WORK 2015-2025

Voted Best by San Francisco Chronicle

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*

Ranked top 10% out of 1152 Brokerages; Total Sales Volume; Ranking by Market Share

RANKED #2 IN LAFAYETTE

Total Sales Volume; Ranking by Market Share

RANKED #4 IN WALNUT CREEK*

Total Sales Volume; Ranking by Market Share

RANKED #5 IN BRENTWOOD*

Total Sales Volume; Ranking by Market Share

Top 15% IN DANVILLE*

Total Sales Volume; Ranking by Market Share

*Source: Brokermetrics, January 1, 2024 - December 31, 2024

Our agents sell more homes at higher sales prices in shorter time than the competition.

GREATER AVG. SALES PRICE * Than the brokerage average in Contra Costa County

FEWER DAYS ON MARKET * Than the brokerage average in Contra Costa County

71%

MORE PER AGENT $ PRODUCTIVITY * Than the brokerage average in Contra Costa County 12% 35% 21%

MORE UNITS SOLD * Than the next closest competitor

*Source: TrendGraphix, January 1, 2020 - December 31, 2023

WE’RE DIFFERENT

THE DUDUM DIFFERENCE

Unlike typical brokerages, we cooperate rather than compete with each other. It’s an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and established similar highly successful track records of excellence. Each agent is independent, yet the energy created by the cooperative spirit results in beyond satisfied clients and smooth transactions for all.

At the end of the day, we’re all in it together. We are a group of integrity-based professionals, serious about what we do, yet able to not take ourselves too seriously. Being able to share and collaborate allows for a warm, fun, inviting environment that yields growth and dynamic results.

JULIE

EXECUTIVE TEAM

Regional Vice President

Director of Relocation

of Compliance

TRACEY

ADMINISTRATION

Office Admin Manager

Office Admin

Office Admin

ASSOCIATE MANAGEMENT

Associate Manager Brentwood

Associate Manager Walnut Creek

HERTING Commission Demands

Associate Manager Lafayette

GINA
TERESA RAMIREZ
CHRISTY MOORE
BIANCA ROCHA
JAMIE CONNORS
TINA FRECHMAN
OLIVER BROWN

Sr. Graphic Designer

ALISON OVERELL

Executive Transaction Coordinator

MARKETING

ANDI BOTTO Graphic Designer

AZEVEDO Graphic Designer

RISK MANAGEMENT

CHIALO STIEFVATER

Executive Transaction Coordinator

Executive Transaction Coordinator

JOSIE HALFMANN Social Media Coordinator

KRIS PRENDERGAST Risk Management Specialist

CAITLIN
SABRINA KYHN
ANNEMARIE ULBRICH

OUR AGENT SERVICES

WHAT YOU CAN EXPECT

The concept of Dudum Real Estate Group (DREG) was built around teamwork and collaboration. We support each other for the team’s overall success and to benefit our clients. To that end as a brokerage, we provide a high level of marketing and branding support for our agents. We do that for two main reasons: to make you look good (and make life a bit easier) and to illustrate and communicate consistently to buyers and sellers our value propositions and how we are different.

When you join DREG, you receive our Marketing Starter Kit. Our ongoing support includes an in-house marketing director who provides concierge service, a variety of property and personal promotion templates, buyer and seller presentation materials, and more.

• Full marketing team

• Good energy

• Positive atmosphere

• Refreshing leadership

• Camaraderie

• Cheerfulness

• Organization

• Thoughtfulness

• Caring environment

• Local strength

• Cutting-edge technology

• Professionalism

• Ethical practices

• Teamwork

• Resourcefulness

• Synergy

• Helpful full-service staff

• Insight

• Continued education programs

• Strong social media presence

IN-HOUSE “SWEET 16” TRAINING, MENTORSHIP PROGRAM & CONTINUED EDUCATION:

1. Dudum orientation (key personnel, transaction coordination, proper files, and how the mentorship program works)

2. IT set-up and logins (iPad, mobile, email, Docusign, Zipforms, Paragon, RPR, Tool Shed, Realtor.com, real estate apps, Zillow, etc.)

3. Websites/social media/office technology solutions

4. Broker’s tour/marketing meetings/ area knowledge/property showing etiquette/new construction

5. Prospecting: open house, farming (geographic & sphere), expired listings, drip campaigns, lead generation, contact management

6. Home buying class/events

7. Buyer representation: trust sales, probate, exemptions, agency, RPA, how to win offers, and how to win buyers

8. Listing presentation class: trust sales, probate, exemptions, agency, and listing agreements

9. Mortgage & financing; CD & TRID (contract re-cap)

10. Inspections: AVIDs, waivers, building construction, plus inspector’s presentation and how to read reports

11. Natural Hazard Zone Disclosure reports/home warranty presentation

12. Disclosure packets paperwork (how to read/how to prepare, what forms are what, and the importance of each)

13. Title/escrow and Preliminary Title reports

14. Ethics and risk management, including policies and procedures

15. Pro-Active agent and how to put the customer first (selling through service)

16. Goals, business, and marketing plan

ONGOING WEEKLY MEETINGS, TRAININGS & PRESENTATIONS

ROUND TABLE DISCUSSIONS, TOP PRODUCER PANELS & GUEST SPEAKERS

KITTY COLE
RICK DELUCA
DAVID KNOX
LORNA HINES
CONRAD BASSETT
JORDAN LEVINE
MARK MCLAUGHLIN
STEVE HARNEY
CHEA ROMINE
LAURA SCOTT
JOE NIEGO
MIKE DELPRETE
RICK OLSON
MICHAEL THORNE
GOV HUTCHISON
GUSTAVO RODRIGUEZ
JAMES CALLEJAS
BOB WOLFF
DAVID CHILDERS
JENN HERMAN
LEIGH BROWN DAN ELZER
JOHN ISRAEL LARRY KENDALL

IT SUPPORT

Here at Dudum Real Estate Group we are proud to have our own IT service provider just a phone call away — online and ready to share your screen.

Tech Paces is committed to providing exceptional IT services, focusing on building long-term partnerships rather than acting as just another service provider. With a team of passionate professionals dedicated to delivering tangible results, the company ensures every client receives fair and transparent pricing, reliable 24/7 support, and tailored solutions designed to enhance productivity and growth. By proactively managing IT systems and preventing risks before they arise, Tech Paces empowers businesses to streamline processes and succeed in a competitive market. Founded on the mission of using IT to help businesses scale, Tech Paces combines creative problem-solving with a deep understanding of how technology drives success.

Our full-service RE | CONCIERGE program facilitates ROI-driven, designer-curated home improvements with 100% of the cost deferred until the close of escrow.

Our proprietary platform of professional vendors, including contractors and stagers, undergo our vetting process to ensure they are licensed as required by law and carry prudent insurance coverage(s), including traceable workers’ compensation insurance if the vendor has employees who may enter your home.

AVEN HOME EQUITY CREDIT CARD

Aven combines the convenience of a credit card with the savings of a home equity line of credit (HELOC). It works like any other credit card where you can make everyday purchases and earn unlimited 1.5% cash back. Rates are variable 5.99%12.99% APR with a credit limit up to $250,000 depending on available equity.

OUR TECHNOLOGY

REAL ESTATE MARKETING AND MANAGEMENT AT YOUR FINGERTIPS

We want to give our agents every possible advantage as REALTORS®, as well as make their lives easier and more accessible on the go. We’ve invested significant sums in keeping our technology not only current, but ahead of industry standards. From resources to client relationship management, comparative market analyses, agent and property e-marketing, and powerful auto lead generators, we’ve equipped our agents with the technology they need to move quickly and adeptly through the marketplace.

MOXI WORKS

Securing listings is always key, but in a crowded housing market, it’s mission critical. MoxiWorks helps our agents snap up every opportunity with expertly automated marketing, lead nurture, and brokerage workflows that keep them in position to win.

• Lead engine

• Smart CRM

• Marketing autopilot

• HUB intranet

• Transaction integration

• Business analytics

• Comprehensive listing marketing suite

• Email smart campaigns

• Property websites

• Interactive CMA & presentation builder

PROFESSIONAL AGENT WEBSITES POWERED

BY GUTENSITE

At Dudum Real Estate Group, we know that a strong digital presence is essential for success in today’s market. That’s why we provide all of our agents with their own personalized website through our partnership with Gutensite, a trusted name in real estate website design.

These beautifully designed, mobile-friendly websites allow you to showcase your brand, highlight your listings, and capture new leads with ease. Each site is tailored with your photo, bio, contact info, and more - giving you a polished, professional online presence from day one.

What’s Included:

• Custom agent profile and branding

• Integrated property search and featured listings

• Contact forms and lead capture tools

• Easy-to-navigate design optimized for mobile

• Ongoing support from both our in-house team and Gutensite

Whether you’re just starting out or looking to refresh your online brand, we make it easy for you to stand out.

DUDUM.COM

We maintain a strong online presence through dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.

Easily create branded flyers, brochures, mailers, property email blasts, social media posts and more using our custom template library.

RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!

myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.

Reach150 starts with your clients publicly endorsing you based on your great work. Recommendations, once approved, are published to your Reach150 profile and are easily discovered by search engines, on social media, and your website.

SkySlope is the next level in transaction management. SkySlope streamlines the transaction process and includes real-time compliance tracking and fully integrated e-signature.

LiveBy is a platform that provides hyperlocal neighborhood data, including insights on schools, amenities, market trends, and community highlights, to empower agents clients with valuable information.

HOW OUR STAFF AND MARKETING TEAM ARE LEADING WITH AI

At Dudum Real Estate Group, we’re not just keeping up with industry trendswe’re staying ahead of them. One of the most exciting evolutions in our business is how we’re embracing artificial intelligence (AI) as a powerful tool to elevate our marketing, streamline operations, and support our agents.

Our in-house staff and marketing team are committed to staying on the cutting edge. We participate in ongoing monthly AI training, exploring the latest tools and best practices to ensure we’re using technology to its fullest potential.

Here’s a few ways we’re already using AI across our company:

SOCIAL MEDIA & CONTENT CREATION

We use AI tools to help brainstorm, draft, and refine captions, blog posts, and social media calendars - saving time while enhancing creativity and consistency..

PROPERTY MARKETING TOOLS

We’re exploring AI-driven enhancements in listing descriptions, market analysis, and more, to give our agents an edge in how they present properties.

EMAIL MARKETING & COMMUNICATION

From subject lines to email templates, AI helps us personalize outreach and optimize messaging to increase engagement

This isn’t about replacing people - it’s about empowering them. By combining the creativity and expertise of our team with smart technology, we’re working faster, smarter, and more strategically than ever before.

OUR MARKETING

INTEGRATED MARKETING

Online, Print Publication, Public Relations, Digital Marketing, Social Media Marketing, and Collateral Services

The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full-service marketing team goes into action when we list a property to ensure that all online and offline essentials are handled properly and professionally.

With a pulse on the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your client’s home.

The Dudum Marketing Team consists of a Marketing Director, Graphic Designer, and Social Media and Public Relations Strategist.

DIABLO MAGAZINE

Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine gives us an opportunity to showcase our properties, all while providing a unique celebration of the area we call home.

DUDUMLIVING.COM

DudumLiving.com is our innovative blog which provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, market updates, and more.

TRADITIONAL ADVERTISING

While most real estate advertising has moved online, we still believe in the importance of advertising in traditional media outlets. We utilize local, national, and international magazine brands such as Homefolio, Luxury Home Magazine, 110° Magazine, and several others to reach a broad cross section of viewers.

NEWSPAPER ADVERTISING

We pride ourselves in our commitment and dedication to ongoing traditional print media advertising in an effort to get your listings the premium exposure they deserve across all buyer demographics. Our professionally designed newspaper ads set a standard of excellence in the real estate community as well as showcase the caliber of our agents and high level of professionalism with which they conduct their business.

PRESS AND PUBLIC RELATIONS

Throughout the years, Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine, and more. We also ensure that our listings are represented in a collaborative environment through advertising and publicity.

COMMUNITY FEATURES

In addition to advertising in traditional newspaper ads, we also take the opportunity to be part of local neighborhood publications and newspapers.

PROPERTY BROCHURES

Professionally designed and meticulously crafted property statements are printed in a variety of sizes to accommodate the needs of any home. Our property statement pieces are created with the highest graphic standards and designed by our talented and highly sought-after marketing department.

The quality of the photographs, print, and layout enhance a buyer’s perception of value and help create a strong and lasting impression of your property.

DIRECT MAIL AND EVENT MARKETING

We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters can also be sent to advertise your property to neighbors who may know someone looking to relocate to your area.

In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasional special receptions and invite-only events.

CUSTOM MARKETING PROPOSAL

Impress your clients with a fully branded and customized marketing plan for their property. This professionally designed and printed book gives your clients first hand knowledge of how you plan to expertly market their listing from printed media, custom website, and a full list of items they can expect when they list with you.

LISTING PRESENTATION

Beautifully designed listing presentation books with information that will impress and enlighten your potential clients. Available gratis in each offer so that you can grab and go whenever you need - or take the next step and customize to your specific needs.

BUYERS PRESENTATION

Walk your buyers through the exciting process of buying a Home with the Buyers Presentation. This informative and professionally design book is available gratis in each office for you to grab and go whenever you need.

SOCIAL MEDIA

By implementing a comprehensive social media presence using Facebook, Instagram, YouTube and more, we increase our impact and visibility to garner the widest exposure. Our social media coordinator works directly with agents to audit their social media accounts and provides social media strategy and custom marketing calendars to help agents boost their brand digitally.

CUSTOM AGENT MARKETING

OUR NETWORK

WE’RE LOCAL. WE’RE GL0BAL.

LARGE GLOBAL NETWORK

BRINGING YOU THE POWER OF OUR NETWORK

550 COMPANIES

4,800 OFFICES

70+ COUNTRIES

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $272 billion in annual home sales volume among the top 500 U.S. real estate firms in 2024.

Dudum’s exclusive membership with Leading Real Estate Companies of the World® connects its agents to a toptier global network with affiliates in over 70 countries, offering international reach and access to high-quality partner agencies worldwide.

POWERFUL LEAD GENERATION

Agents also benefit from exclusive access to LeadingRE’s powerful broker-tobroker referral network, which generates nearly 20,000 referrals annually with a 60% conversion rate. Additionally, its relocation arm, RELO Direct®, provides corporate relocation leads and drives both national and global website traffic.

CONSISTENT TOP PERFORMERS

OUTGOING REFERRALS IN 2024

$21,602,232 Volume & 25 Units

INCOMING REFERRALS IN 2024

$21,700,950 Volume & 16 Units

OUR LEGAL AND COMPLIANCE

COMPLIANCE

Research shows that 1 out of every 100 transactions in California results in litigation.

At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. When you buy and sell with Dudum Real Estate Group, you can be assured that your transaction will take place in full compliance with the National Association of REALTORS® strict code of ethics, California real estate law, Department of Real Estate guidelines, and any other necessary state or local requirements.

We provide regular legal updates and training to our agents to ensure they are up-to-date on industry practices and requirements.

We regularly audit closed files to be sure they are complete and accurate.

Our management team supervises agents’ work allowing best practices to be consistently followed.

Throughout the transaction, our file review team makes sure each file is in compliance with strict state and brokerage requirements.

We work in conjunction with two well-known and highly respected local real estate law firms as our retained counsel.

Our compliance team keeps our agents ahead of industry standards through continued education and consistent risk management training.

BROKER RISK MANAGEMENT TEAM

Broker Risk Management provides our brokerage and agents with a variety of risk management tools and services to reduce the risk of claim and loss while enhancing the professional practices, education, and understanding of the California residential real estate market.

Bill Jansen, Vickie Naidorf, and Shannon B. Jones provide us with the tools and services necessary to write better contracts, manage escrows effectively, and get answers to important transaction questions when they are most needed. They also guide us through any mediation/litigation needs should a claim arise.

VICKIE NAIDORF

LEGAL HOTLINE

Direct access to broker-oriented legal advice on real estate transactions by phone and fax to troubleshoot contract and transaction issues as they occur.

TI MELY PRACTICE TIPS & BROKER ALERTS

Regular, timely practice tips and alerts on current issues affecting real estate via e-mail to brokers to keep agents current on new developments.

RISK MANAGEMENT CONSULTATION

A review for brokers of current real estate practices and systems to identify new ways to reduce risk, lower the incidence of claims and, ultimately, the costs of Errors and Omissions insurance.

TRANSACTION COORDINATORS

At Dudum Real Estate Group, we pride ourselves in a top-tier in-house transaction coordination department. Our Transaction Coordinators are truly the best of the best, and assist with so much more than just organizing paperwork. They are your partner in every transaction, attend to the many administrative details within your file, and overall streamline the entire escrow process for all, especially your clients.

Established in 2022, our TC department offers top-quality TC services carried out by an actual licensee. The fact that the TC is a Dudum employee allows close coordination between the TC and the company’s file review team, ensuring the smoothest possible transaction. Further, in-house TC services are offered at an attractive rate and agents who consistently utilize these services qualify for other incentives as well.

At Dudum Real Estate Group, we believe that utilizing a Transaction Coordinator allows us to provide our clients with another layer of exceptional service, while allowing our agents to focus more of their attention on other critical areas of their business such as marketing, negotiation, and client and transactional supervision.

OUR COMPANY CULTURE

CARRYING IT FORWARD

Here at Dudum, we don’t just talk about culture, we live it. Whether it’s helping hands for community events, serving a warm meal to the needy or building houses for the homeless, we often come together and do all we can to lend a hand. We are definitely here for each other as well, and prioritize helping our own whenever necessary. From meal trains after surgeries, to rallying around family during hard times, to honoring our loved ones who’ve passed, our Dudum village is real. Together, WE are the Dudum Difference!

DUDUM EVENTS

At our company, we host multiple inter-company events; from happy hours to office hosted lunches, to birthday parties, and a fabulous company family picnic at the Lafayette Reservoir filled with fun, laughter, and great prizes. Dudum Real Estate Group takes the time to appreciate all of our hard work and allows us a chance to come together to celebrate life and each other. We also throw one incredible holiday celebration party per year, which is usually in January and open to every agent, staff, assistants, and their guests.

CLIENT EVENTS

Each year we have a series of company and agent sponsored events that allow us to reach out to the public and our clients. These events are designed to say thank you for the continued trust, support, and referrals while also showing clients that we are here to be of service beyond the scope of the business transaction.

SANTA PARTY!

Offering our clients a special visit with Santa. Clients bring kids, pets, friends, and more to sit on his lap and tell him their wishes. Photos, treats, crafts, and small gifts provided. (Psssst, it’s better than waiting in line at the mall!)

CLIENT APPRECIATION PARTY!

This event offers a chance to spoil our best clients with appreciation by hosting them at an annual party with food, fun, laughter, and wonderful prizes.

YOU’RE INVITED!

DUDUM

DRIVE-THRU EVENT

SATURDAY, APRIL 19 11am - 1pm

SHREDFEST!

A festive opportunity for clients to bring confidential documents and paperwork in need of on-site shredding, as well as recycle their unwanted e-waste. A fantastic time and useful service to our friends and clients!

SUNDAE SUNDAY!

A summer ice cream social with an open house format hosted under the gazebo at Civic Park in Walnut Creek. Featuring floats, sundaes, balloon artist, and great conversation with all.

COMMUNITY INVOLVEMENT

COMMITTED TO THE COMMUNITIES IN WHICH WE SERVE

Dudum Real Estate Group is grounded deeply in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much.

Several of the organizations we support appear here and on the following two pages.

• Habitat for Humanity

• One Warm Coat

• Food for the Hungry

• Shelter Inc.

• Tour de Cure (for Diabetes)

• California Aids Ride

• City of Hope

• Light the Night

• Susan G. Komen

• CCAR Scholarship Foundation

• ARF

• Christmas for Everyone

• Helping Hands

• Taylor Family Foundation

• Dravet Community

• Leukemia Lymphoma Society

• Special Olympics

• Project Open Hand

• LPIE

• STAND!

• Support 4 Recovery

“Everybody can be great, because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve... you don’t have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace. A soul generated by love.”

~MARTIN LUTHER KING, JR.

LIVING COMMUNITY AND CREATING CULTURE...

“When we first met with Julie she told us the importance of understanding that this is a Relationship based business, not a Transaction based business. The importance of knowing who you are working with, both clients and fellow agents will set you apart from a the crowd. At Dudum we truly do believe in collaboration, and as a result have a powerful network of agents that work together to serve our clients.“

“The people we can reach out to in each department with our questions and to help solve or be creative for my business. Lots of people in place to help me. Use them!”

“Canva is one of the best tools at Dudum. I know we have the marketing team available to us for everything we need, but it is so easy to create a brochure or social media post on the fly.”

Soosh Nassar
Jamie Connors
Meredith Kummell

“Agent support! Our staff and their quick responses, creative marketing, patience, and love for what they do for us-- and ALL WITH A SMILE-- is what I find not only refreshing, but essential to how I do my own business. They treat me as if I were the client- and I learn from them everyday.”

“Agents aren’t a number at Dudum. We are a locally owned and operated company with a great leadership team! We have five beautiful offices, each supported by amazing staff.”

“I find the New Listings Form a quick and convenient way to put all the information I need to communicate to the support staff in one place. Once it’s filled out and I hit “send”, everyone on the staff is notified and this allows them to be prepared to assist with the listing’s needs. The New Listing Form also helps me organize my thoughts and gives me a document I can refer to if need be.”

Karen Guarisco
Scott Humphries
Amy Callahan

...AND OUR AGENTS AGREE

“Every once in a while you make a decision that turns out better than you expected. When I was shopping around for a new brokerage, I knew I wanted the accountability and direct feedback of a locally owned and run company. The systems Julie has set up for her agents make it easy to succeed. Julie and her staff are accommodating and work hard to make sure my business run smoothly... This office is a 10!”

“I love working at Dudum Real Estate Group because the people here are genuine and friendly. It helps when your broker possesses those same qualities and fosters them.”

“Beyond the professional growth, I’ve made so many incredible friendships. The collaboration among colleagues is something I genuinely value. I can always count on my coworkers to offer new perspectives and support in navigating the challenges that come up. The staff here is exceptional, and the level of support is unmatched. I have access to everything I need, seven days a week. I’m incredibly grateful. I truly love being a part of this place.”

Brett Barnes
Tina Frechman
Margy Lyman

“The support from the staff, the marketing department, other agents, and most all, our broker, Julie, have helped my business grow in a way that I could not have achieved had I not been at Dudum. The energy just draws you in and motivates you to love what you do.”

“Dudum is spectacular because agents have access to a professional support staff and Julie has created a culture where agents support each other rather than compete against each other. Leadership understands the role of the agent, and while they provide the latest “high-tech” tools, they have not forgotten that this is a “high-touch” business.”

“I chose to work at Dudum because of the environment Julie has created. It is a work environment where you can work as an independent agent or with a team and you will be supported either way. The support that we have at Dudum is exceptional!

From our Marketing department to our Compliance to our legal advice, to the amazing network of vendors that we work with, we, as agents have all of the tools to bring to our clients for a first class experience from beginning to end.”

Veronica Hidalgo
Matt McCleod
Alyse Pellegrini

TOP WORKPLACES IN THE BAY AREA

EACH YEAR, THE BAY AREA NEWS GROUP RECOGNIZES 85 COMPANIES AND ORGANIZATIONS THROUGHOUT THE BAY AREA AS A TOP WORKPLACE.

Dudum Real Estate Group is honored to be continuously included on this prestigious list of Top Workplaces for the past eleven years, 2015-2025. This recognition is based solely on surveys completed by our agents and staff. We are truly humbled by their feedback. Everyone loves to come to work and it shows in their positive attitudes, and willingness to always go the extra mile for each other! Together, they make the most dynamic team and are best equipped for any client.

WHERE DO WE BEGIN?

Often times agents are concerned about the negative impact or effects on one’s business should they make a company transition. Statistics show a two month lag in agent business when they move companies. At Dudum Real Estate Group, we do all the following and more to ensure a smooth transition and minimize any downtime. We do this so you can literally plug in and hit the ground running on day one. We have found that streamlining the process allows for peak results in your business much earlier than other transitions. It is for this reason we truly work to make your move seamless!

TRANSITION MANAGEMENT

• DRE licensing

• Email home address to Julie

• Send paperwork to CCAR

• Get copy of license for file

• Create or rebrand existing website

• Create Dudum email address (Gmail)

• Add to group emails

• Add to company Google calendar

• Add to Skyslope with DigiSign

• Make HR folder for office

• Scan and send new agent info to staff

• Send welcome email to all Dudum

• Add to Ring Central

• Add to Lone Wolf

• Enter agent’s E&O amount in Lone Wolf

• Add to dudum.com agent roster

• Add to kvCORE platform

• Add to LOFT

• Send “change your stuff” email reminder

• Email Getting to Know You questionnaire

• Add to zipForm® Plus

• Add agent info and birthday to roster

• Complete office concierge appointment

• Meet with Marketing

• Add credit card to spreadsheet

• Add to Reach150

• Add to RealScout

• Add to myTheo

MARKETING ORIENTATION

• Coordinate new headshot

• Coordinate new bio

• Add testimonials to website or Reach150

• Send Dudum logos

• Discuss custom listing/buyer presentation

• Discuss SOI/holiday calendar

• Business cards

• Yard and a-frame signs

• Email signature

• Set-up Allegro Copy & Print account

• Social media announcement

• Agent e-blast announcement

• Agent notecard announcement

• Send company vendor list New Agent Only:

• 1-on-1 with Marty’s Sweet 16 Classes

• CCAR classes

• 100 Days to Greatness by Buffini

• MLS lockbox key

WHITE GLOVE WELCOME

• Seamless onboarding

• Office keys

• Add mailbox/lateral in agent’s main office

• Concierge tour and office orientation

• Set-up office printers

• Add to scanner/copy machine

• Surprise welcome gift

WELCOME TO THE FAMILY... WE LOOK FORWARD TO WORKING WITH YOU!

WALNUT CREEK
LAMORINDA
DANVILLE
BRENTWOOD
SIERRA TAHOE

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