2025 RanchHand_DRA Program

2025

ranch hand The Official Annual Dude Ranchers’ Association Convention Program

Welcome to

Authentic Arizona

99th annual Convention Dude Ranchers’ Association | Phoenix, AZ

1

PRCA C

WHAT WINN 2

2025 Annual Convention

COLLECTION BY

NERS WEAR WWW.DURANGOBOOTS.COM/PRCA-COLLECTION

Dude Ranchers’ Association | Phoenix, AZ

3

Elkhorn Ranch | Arizona

Preserving and promoting the heritage and lifestyle of the American West by providing guests an authentic dude ranch experience since 1926.

4

2025 Annual Convention www.duderanch.org | 307.587.2339 | info@duderanch.org

Convention Guide 6.................................. Convention Schedule 8................................ Host Venue 10............................... From The President 12............................... Getting To Know Your Board of Directors 14................................. Keynote Speakers 16................................. Roundtable Speakers 18................................. Past Presidents & 2025 Elections 19................................. Dude Ranch Foundation & Horse Safety Panelists 22................................ Beckley Family’s Three Bars Cattle & Guest Ranch 24............................... Dude Ranchers’ Association Hall of Fame 26................................ Averill Family Traditions at Flathead Lake 26................................ Supporting the Preservation Fund 30................................ Winning The West, One Visitor at a Time 34................................ 2025 Sponsors & Vendors 36................................ In Service To Our Heroes 38................................ Dude Ranchers’ Association Membership Directory 42............................... 2023-2024 DRA Financials 44............................... Scholarship Recipients

Founded in 1926, the Dude Ranchers’ Association is the governing body for its members and sets the principles and standards that ensure a quality guest experience. The DRA promotes member ranches and supports the exchange of ideas and best practices within the industry.

The cover photo of this publication is the property of Kay El Bar Guest Ranch, Wickenburg, Arizona.

This program was published and printed by The Dude Ranchers’ Association.

All content has been used with permission of contributing members, sponsors, advertisers, and allied industry groups.

Copyright © 2025 1122 12th Street, P.O. Box 2307 Cody, WY 82414 Dude Ranchers’ Association | Phoenix, AZ

5

Monday January 27

8:15 a.m.

Kids’ Program Drop Off Papago Presented by Durango Boots 8 a.m. - 12 p.m. DRA Board Meeting Executive Board Room 8:30 11:30 a.m.

RoundTable Speakers Kachina 1, 2 & 3 9 a.m. - 4 p.m. Registration, Auction Collection (3 sessions, 3 speakers. 50 minutes & Vendor Set Up Kachina Foyer & Kachina 4 each, 10-minute break) 1 - 4 p.m.

DRF Board Meeting Executive Board Room • Joe Pokay - Noble Research Institute

(DRA/DRF Board Meeting 1-2 p.m.)

“Principles of Regenerative Grazing: 3 - 3:30 p.m.

Vendor Meeting Kachina 4 Grazing with Horses” 5- 6:30 p.m.

On-the-Patio Welcome Reception Sponsored by The Dude Ranch Foundation & Cocktail Hour • Steve Shotsberger - Evolve Hospitality Group Sponsored by PATH For Ranches

6:30 - 8 p.m.

8 - 9:30 p.m.

Dinner Patio & Kachina 3 Filipe Masetti Leite Movie Screening The Long Rider Kachina 3 Sponsored by Romeo Bravo Software

Tuesday January 28 7:30 - 9:15 a.m. Registration Kachina Foyer 8:15 a.m.

Kids’ Program Drop Off Papago Presented by Durango Boots

8:30 - 9:30 a.m. Ice Breaker Session for All Kachina 3 featuring Lauren Pokay

9:30 - 11 a.m.

Opening Session Kachina 3 Meeting Called to Order & Pledge Invocation Welcome - Convention Overview State of the Association Treasurer’s Report Introduction of Board of Directors & Membership Sponsor Recognition DRA Marketing Report Convention Locations

11 - 11:30 a.m.

Dude Ranch Foundation Report Kachina 3

11:30 - 1:30 p.m. Vendor Show & Lunch Kachina 4 & Patio 1:30 - 2:30 p.m. Dude Ranch 101 Kachina 3 2:30 - 2:45 p.m. Coffee Break Kachina Foyer Sponsored by Boa Safra Ag 2:45 - 4:30 p.m. District Meetings Kachina 1, 2, 3 & Apache/Navajo

Sponsored by SB Value

4:30 p.m.

5 - 6:30 p.m.

Kids’ Program Pick Up Vendor Show & Cocktail Hour Kachina 4

Sponsored by Ember Defense & SBW & Associates

6:30 p.m.

Dinner & Dancing Patio & Kachina 3 Live Music by Southbound Band Presented by Durango Boots

Wednesday January 29 7- 8:30 a.m.

Past President’s Breakfast Market Cafe 7-8 a.m.

Yoga at pool or hike around the Buttes 6 2025 Annual Convention

“Talent Acquisition Program: How to Effectively Recruit Top Staff for Your Ranch.”

Sponsored by Conestoga Wagons •Liam Bickerton - 829 Studios LLC “Reinventing the Ranch: Modern Marketing for DRA Members”

11:30 - 1 p.m.

Final Vendor Show and Lunch Kachina 4 & Patio

1 - 2:30 p.m.

Vendor Show Tear Down 1:30 - 3:30 p.m. Business Session: District Reports, Elections, AO Report, etc.

Kachina 3

4 p.m.

5- 6 p.m.

Kids’ Program Pick Up Reception & Viewing of Auction Items

6 - 7 p.m.

Hall of Fame Presentation & President’s Exchange Kachina 3 & 4 Dinner and Auction Kachina 3 & 4

Kachina 3 & 4

7 p.m.

Thursday January 30 7 - 8:30 a.m.

Ranch Diva Breakfast Market Cafe 8:15 a.m.

Kids’ Program Drop Off Papago Presented by Durango Boots 9- 11 a.m.

DRF Horse Safety Class Panel Discussion with Panelists: Dan Beaudette, Deborah Plum, Russell True, Cheri Amos

Helmicki & Will Ferguson

11- 11:30 a.m.

11:30 a.m. 12:30 p.m.

Coffee Break Kachina Foyer

Kachina 3

Keynote Address Filipe Masetti Leite “17,000 Miles of Cowboy Life Lessons: 12 countries, 11 horses, 8 years from Alaska to Argentina” Presented by Romeo Bravo Software Kachina 3

12:30 p.m.

Kids’ Program Pick Up 12:30 - 1:30 p.m. Lunch & Closing Remarks Kachina Patio

1:30 - 2:30 p.m. Romeo Bravo Software: Yellowstone User Discussion (open to all) Kachina 3

DREAMER

·

LEADER

·

FRIEND

“You certainly are the world ® leader in dude ranching. You have done more for dude ranching than anyone in history.

–Bitterroot Ranch W YO M I N G

“Gene. You are the star in this industry, and the one who leads the way and never gives up hope.”

–The Hideout Guest Ranch W YO M I N G

“Dude ranching has such an exciting future! In the spirit of the DRA— Let’s all keep riding to new heights together.”

–Gene Kilgore

ORIGINAL LIFETIME MEMBER D U D E R A N C H E R S ASS O C I AT I O N s i n ce 1 9 8 0

C E L E B R AT I N G 4 5 Y E A R S OF RANCHING DRA081524e BRINGING THE BEST OF RANCH COUNTRY TO THE WORLD Ranchweb.com ★ Top50Ranches.com ★ RanchVacations.com ★ FlyFishingVacations.com

Welcome to Phoenix Marriott Phoenix Resort Tempe at The Buttes Restaurant Bar Fitness Center Spa Outdoor Pool Hot Tub Meeting Space Free Wifi

8

2025 Annual Convention

Convention Room Map

Meeting Space Free Wifi

Conference Level 2

Dude Ranchers’ Association | Phoenix, AZ

9

From your Greetings,

President

It is with great excitement that I welcome you to the 99th Annual Dude Ranchers’ Association Convention! As we gather here to celebrate nearly a century of ranching excellence, we also reflect on the rich history of our association.

Since 1926, the DRA has been a cornerstone of the dude ranching industry, providing valuable education, promoting our ranches, and fostering the growth of our unique way of life.

Our association has always been about more than just business - it’s about preserving the traditions of the West, fostering strong communities, and providing life-changing experiences to guests of all ages. Each season, we are reminded of the profound impact we have on the lives of our visitors, and it is this sense of purpose that keeps our industry vibrant and growing.

Bryce and her dedicated team have been working tirelessly to put together a convention that promises to inspire, motivate, and equip you with new tools and insights for the seasons ahead. We are confident that this gathering will leave you energized and ready to continue the legacy of excellence that the Dude Ranchers’ Association has upheld for nearly 100 years.

Warm regards,

Janice Schoonover

Kay El Bar Guest Ranch

President, Dude Ranchers’ Association

10

2025 Annual Convention

directors & staff DRA Board of Directors President: Janice Schoonover Vice President: Hunter Sullivan Treasurer: Lucas Turner Directors Wyoming: District I Mary Eaton Clay Miller Montana: District II Patty Wirth Kameron Kelsey Colorado: District III Amy May Tim Dyer Rest of the West: District IV Megan Hunewill John Varian DRA Office: Bryce Albright – Executive Director Brandi Gideon – Executive Assistant Whitney Holder - Administrative Assistant Trustees for the Dude Ranch Foundation: Russell True - Chairman Don McIntyre - Vice Chairman Bob Foster - Secretary/Treasurer Doug Van Berkum - Director Emeritus Directors: Janice Schoonover, Hunter Sullivan, Kameron Kelsey, Dan Schneider, Carolyn Stimmel, Lucia Hatfield, Dave Leishman, Lynn Downey, Deborah Plum, Josie Hedderman - Executive Director/ Authorized Agent

President | Janice Schoonover | Western Pleasure Guest Ranch, Idaho I was born and raised on the ranch that guests know as Western Pleasure Guest Ranch. My family roots have grown deep in the Gold Creek Valley, with six generations from my mother’s side and five generations from my father’s side calling the Gold Creek Valley their homes. I married my high school sweetheart, Roley Schoonover, in 1982. After a few years away for college, we returned to Northern Idaho and added guest ranching to the family ranch in 1991. Our two children, Danielle and Isaac, grew up on the guest ranch. Both have married and now live and work at the ranch, along with three grandchildren Emily, Gabe, and Zeke.

Vice President | Hunter Sullivan | CM Ranch, Wyoming I am fortunate to say I have extensive ranch and outdoor experience and a true passion for ranch life. Before finding my home at the CM Ranch, I spent 8 years at the Spotted Horse Ranch south of Jackson, where I served as Ranch Operations Manager. I also have broad backcountry and fly-fishing experience. My wife Mollie, myself, and our two children, Luke and Nora have been the CM Managers for 10+ years now. Our love of the CM grows with every passing season, and we continue to carry on the rich traditions that the CM is well known for, with a few added touches of our own. There is no better place to raise our children and grow our family.

Treasurer | Lucas Turner | Triangle X Ranch, Wyoming I am a fourth-generation dude rancher and was born and raised at Triangle X Ranch in Jackson Hole. I became involved in the family business at a very young age. By the age of 14 I was a full-time ranch employee, and I’ve spent nearly my entire working life helping work and run the family business. My fascination with aviation briefly took me away from the ranch. After graduating from the aviation program, I was a flight instructor, and then moved onto flying private jets. My love for Wyoming and the dude ranching way of life brought me home in 2005. I’ve since taken the reins from my father, and I’m committed to continuing the family legacy with my wife Lauren, our three children and the Turner family.

District I: Wyoming | Mary Eaton | Eatons’ Ranch, Wyoming I’m lucky enough to call Eatons’ Ranch in Wolf my home. I am proud to be a part of the fourth and fifth generations that are currently managing our historic ranch. I worked at the ranch most of my life and in 2004, I had the opportunity to take on a full-time position and over the years I have had many different roles on the ranch alongside my family and friends. One of my favorite things about this lifestyle is not only getting to work alongside them but also getting to know and bond with guests, both old and new, year after year. I met my husband Nate at the ranch 17 years ago and we have a wonderful daughter, Olivia, who keeps us busy!

District I: Wyoming | Clay Miller | Paradise Guest Ranch, Wyoming This will be Clay’s 25th year at Paradise Ranch. He has been involved with the tourism industry since college days and loves being a part of the original form of Wyoming hospitality…. Dude Ranching! During the winter he spends his time doing marketing work for the ranch and is a past president of The Dude Rancher’s Association as well as past chairman of The Wyoming Tourism Board. Summers are pretty well spoken for as he is involved with the barn at Paradise as well as the fishing program, the French Creek Saloon and nightly entertainment.

District II: MontanA | Patty Wirth | Rocking Z Ranch, Montana I was born on a cattle ranch in central Montana and had a great childhood. I married Zack, graduated from Montana State University, raised six wonderful kids, and was part of our construction company. When Zack’s dad died, we bought his families’ ranch near Wolf Creek, built our house, and tried to make our living ranching and being a general contractor, but construction got old fast. We brainstormed our options and how to make the ranch pay. Zack commented that “Everyone who visits here gets out of their vehicle, signs, and says how pretty it is. How do we make money out of pretty?” It’s a great life having people come from all over the world and enjoy our horsemanship, horses, riding, and family.

12

2025 Annual Convention

District II: MontanA | Kameron Kelsey | Nine Quarter Circle Ranch, Montana Born and raised on the Nine Quarter Circle Ranch just outside Yellowstone National Park, dude ranching holds a special meaning to me. I spent my childhood learning the art of horsemanship and hospitality. It was when I moved away to college, studying Agricultural Science at Cal Poly, that I also realized how important it is to preserve Western heritage. Once I finished school and earned my pilot’s license, I knew that dude ranching, and the Nine Quarter Circle was where I wanted to spend my days. So, in 2012, I returned to the ranch and now I have taken over the reins from my father. It is my hope to continue the legacy that my father and grandfather have carried for over 75 years.

District III, Colorado | Tim Dyer | Rawah Ranch, Colorado I have lived in Loveland, Colorado, where I was born and raised and where I married my wife Meg and raised our two sons, on our farm. We are blessed with two fantastic daughters-in-law, and two beautiful grandsons.

We have a history of cattle ranching and farming and a home inspection business. Our journey led us to Rawah Ranch. We have had the opportunity to manage two other beautiful ranches over the years, but we have found ourselves back home at Rawah Ranch, our first love. I am passionate about bringing the Authentic Western hospitality I have been raised with into the ranch we run. I am excited to share this love with our guests, returning them to the simpler times of the American West.

District III, Colorado | Amy May | Black Mountain Ranch, Colorado I stand out from many of the other board members as I was not raised on a ranch but on the beaches of South Florida! I come from a family of entrepreneurs and grew up in the hospitality industry. After graduating from Business school, I was blessed to be able to fulfill my love of traveling. As fate would have it, I met a cowboy while skiing in Vail and the rest is history. My husband, Ryan, and I feel so grateful to be raising our two daughters on the family ranch; watching them appreciate the outdoors, learn about the animals, experience the value of hard work while being surrounded by guests from all over the world . . .what could be better than that!

District IV: The Rest of the West | John Varian | V6 Ranch, California John was born and raised on the V6 Ranch in Parkfield. After graduating from college John and his dad Jack decided to revitalize the dwindling town of Parkfield. They got to work building the Parkfield Cafe and Lodge along with the Parkfield Log Company, a log furniture business. Soon after, John married his wife Barbara, and their family grew alongside the businesses. In 2013 the Varian family changed course when John’s woodworking shop burned. This turned out to be a blessing in disguise as John and Barbara built the Blue Oak Camp and found their true passion in hosting guests at the V6 Ranch. The Varian’s love sharing our beautiful home and unique lifestyle in the Cowboy Side of California.

District IV: The Rest of the West | Megan Hunewill | Hunewill Guest Ranch, CAlifornia I am the fifth generation to be born and work on the Hunewill Ranch in Bridgeport. Our family ranches both in Bridgeport where we have a guest ranch and a working cattle operation and, on our winter, ranch is in Smith Valley, NV. Our guest ranch was started by my grandmother during the Great Depression when cattle prices were $0.03 a pound and they couldn’t pay the taxes on the Bridgeport Ranch. I am married and have three wonderful children, all of which work on our guest ranch. I was an English teacher and in 2004, I went to work full time for the ranch. I feel fortunate to be able to work with my family and share our ranching traditions with our guests.

Bryce Albright | Executive Director | The Dude Ranchers’ Association, Wyoming The dude ranch industry has been a large part of my life for many years, my whole life really. Having the opportunity to be raised and work on a DRA dude ranch instilled in me a great love and appreciation for dude ranching, preserving Western heritage, and protecting this way of life we are fortunate enough to be a part of. I love this industry, everything that it stands for, and the people that are involved. Please do not hesitate to contact me with any questions you may have.

Dude Ranchers’ Association | Phoenix, AZ

13

Lauren Pokay of Pokay Consulting Services Ice Breaker Session for All Tuesday, January 28 at 8:30 a.m. - 9:30 a.m.

Guest ranch consultant and facilitator, Lauren Pokay, has dedicated her career to education within the guest ranch industry. Since 2010 she has served as a wrangler, head wrangler and barn manager, and traveling horse safety program instructor, leading ranch teams to success for 13 years. Lauren started her company, Pokay Consulting Services, in 2018. She now specializes in providing leadership development and team building for guest ranches across the United States with her staff training clinics, online courses, and mentorships. Lauren believes for ranches to succeed, there must be a solid foundation in place to support their teamwork experience. Her goal is to create sound, sustainable connections within the industry, so ranchers and team members can thrive in their journey together.

Filipe Masetti Leite – Keynote Speaker 17,000 Miles of Cowboy Life Lessons: 12 countries, 11 horses, 8 years from Alaska to Argentina Thursday, January 30 at 11:30 a.m. - 12:30 p.m.

Cowboy; World-renowned Adventurer; Multi award-winning Filmmaker; Best-selling author; Calgary Stampede Grand Marshal (2020); Fellow of the Royal Geographical Society; Filipe is like no one you have ever met or will meet again. The youngest person to cross the Americas on horseback, he is also one of only three men, in the entire world, to complete the arduous 17,000-mile trek from Alaska to Ushuaia, Argentina. To have a better understanding of what that means, think about this: 12 men have walked on the moon. More than 5,000 people have summited Everest.

Only 3 have crossed the Americas on the back of a horse. Filipe is one of those Cowboys and his ability to connect with audiences through his humor and humility sets him apart from any other speaker.

Bar Lazy J Ranch

14

2025 Annual Convention

Protecting your needs for generations to come.

Let us help you find a policy that works for your business so you can ride more and worry less.

L R HI . N ET

8 0 0.5 25 .20 6 0

Dude Ranchers’ Association | Phoenix, AZ

15

RoundTable Speakers

3 sessions, 3 speakers. 50 minutes each with a 10-minute break

Wednesday, January 29 at 8:30 a.m. - 11:30 a.m. in Kachina 1, 2 & 3

Joe Pokay of Noble Research Institute Principles of Regenerative Grazing: Grazing with Horses Joe Pokay serves as General Ranch Manager to Noble Research Institute. He provides oversight to the management and operations of the 6 different Noble ranches encompassing 13,500 acres. Before coming to Noble in 2021, Pokay has been employed full time in grazing animal production with family ranches as well as corporate ranches since graduating from Colorado State University in 2007. He has committed his career, and livelihood, to balancing ecosystem health and function with grazing animal production.

Steve Shotsberger of Evolve Hospitality Group Talent Acquisition Program: How to Effectively Recruit Top Staff for Your Ranch Steve began his hospitality career in the kitchen, but quickly found his passion for the front of house, eventually becoming a sought-after General Manager known for his ability to take operations teams and properties to the next level.

He has a broad range of experience having worked in noted properties in both the US and abroad including Aspen’s Hotel Jerome, Anguilla’s Malliouhana and Montana’s Ranch at Rock Creek. Steve also has extensive knowledge and experience in property development, acquisition and investment services, keenly focused on the effective execution of the asset at every stage in its business cycle.

Liam Bickerton of 829 Studios LLC Reinventing the Ranch: Modern Marketing for DRA Member Liam Bickerton is a seasoned Director of Strategy from 829 Studios, a fullservice marketing & web development agency, with over 10 years of experience leading successful digital marketing campaigns. With a proven track record in Hospitality, B2B and eCommerce, Liam specializes in developing datadriven strategies that are customized to every individual business and drive measurable results. As a strategic thinker and problem-solver, Liam is passionate about helping clients achieve their marketing goals through innovative and effective digital solutions.

16

2025 Annual Convention

Conestoga’s

New Product

The Ranch Wagon

Featuring the same spacious dimensions as our Lux Wagons, the Ranch Wagon measures 31’ L x 10’ 4” W and stands 13’ H, with an additional 3’ H when stairs are included. Inside, the 8-foot interior height provides a spacious, open feel that invites guests to relax and unwind.

Features Include: Full bathroom AC/Heat for year-round comfort Metal roof for all-season durability On-demand water heater Dormer windows Sleeps 2-4 The Ranch Wagon arrives fully built, shipped on a semi truck. No setup necessary!

conestogawagonco.com

307-277-0525

jason@cwagons.com

I F Y O U C A N D R E A M I T, W E C A N B U I L D I T

www.montanasilversmiths.com | Follow us Contact Hailey Loven for ordering information hloven@mtsilver.com | 970.396.9003

Dude Ranchers’ Association | Phoenix, AZ

17

Past Presidents 1926 - 1945 Larry Larom 1945 - 1947 Charlie Moore 1947 - 1950 Paul Van Cleve, Jr. 1950 - 1952 Stan Decker 1952 - 1953 Dave Branger 1953 - 1955 Don Snyder 1955 - 1957 Paul Christensen 1957 - 1959 Traver Smith 1959 - 1961 Les Shoemaker 1961 - 1963 Paul Christensen 1963 - 1965 Dick Hickey 1965 - 1967 Don Siggins 1967 - 1969 Ernie Keyes 1969 - 1971 Dewey Dominick 1971 - 1973 Tom Ferguson 1973 - 1975 Spike Van Cleve 1975 - 1977 Ron Hymus 1977 - 1979 Stan Siggins 1979 - 1981 Glenn Fales 1981 - 1983 Tack Van Cleve 1983 - 1985 Jim Langston 1985 - 1987 Ken Neal 1987 - 1989 Bob Foster* 1989 - 1990 Eric Jones 1990 - 1992 Bill Ferguson* 1992 - 1994 Harold Turner 1994 - 1996 Kim Kelsey 1996 - 1998 Sarah Stevenson 1998 - 1999 Jim Anderson 1999 - 2001 Mac MaKenny 2001 - 2003 Russell True* 2003 - 2005 Gene Roberts 2005 - 2007 John Gill 2007 - 2009 Cheri Amos-Helmicki* 2009 - 2011 Russell True* 2011 - 2013 Randy George 2013 - 2015 Clay Miller* 2015 - 2017 Doug Hare 2017-2019 Rita Cote 2019-2021 David Van Berkum 2021-2023 Jerry Helmicki* 2023-2025 Janice Schoonover* *Denotes Past Presidents in attendance in 2025.

18

2025 Annual Convention

Elections for 2025 Convention Terms highlighted in red are up at the 2025 convention President Janice Schoonover Term Expires Jan. 2025

Elected Jan. 2024

Vice President Hunter Sullivan Term Expires Jan. 2025

Elected Jan. 2024

Treasurer Lucas Turner Term Expires Jan. 2025

Elected Jan. 2024

District I: Wyoming Mary Eaton Elected Jan. 2023 Term Expires Jan. 2026 – Seat 1 Clay Miller (fulfilling term) Elected Jan. 2024 Term Expires Jan. 2025 – Seat 2 District II: Montana Kameron Kelsey Elected Jan. 2023 Term Expires Jan. 2026 – Seat 1 Patty Wirth Elected Jan. 2022 Term Expires Jan. 2025 – Seat 2 District III: Colorado Tim Dyer Elected Jan. 2023 Term Expires Jan. 2026 – Seat 1 Amy May Elected Jan. 2022 Term Expires Jan. 2025 – Seat 2 District IV: Other States John Varian Elected Jan. 2023 Term Expires Jan. 2026 – Seat 1 Megan Hunewill Elected Jan. 2022 Term Expires Jan. 2025 – Seat 2

District Representatives elections will occur during District Meetings. Officer elections will occur during the Business Session.

Dude Ranch Foundation

Horse Safety Panel Discussion Thursday, Jan. 30 | 9-11 a.m.

- Kachina 3 Featured experts...

Dan Beaudette

Totalis Programs

The mission and purpose of the Dude Ranch Foundation is to preserve the history and expand the knowledge of America’s dude ranching industry through the Foundation’s Heritage Museum, research archives, educational programs, conservation, and workforce development.

The Dude Ranch Foundation (DRF) also had these four forces that helped it expand through the years: Scholarships • The Heritage Center/Museum The Horse Safety Program • Professional Counsel

DRF Board of Directors

Deborah PluM

BaseCamp for Veterans, Inc.

RUSSELL TRUE CHAIRMAN

DON MCINTYRE VICE CHAIRMAN

BOB FOSTER

SECRETARY/TREASURER

Russell True

White Stallion Ranch DOUG VAN BERKUM JOSIE HEDDERMAN

LYNN DOWNEY

LUCIA HATFIELD KAMERON KELSEY

DAVE LEISHMAN

DIRECTOR EMERITUS

EXECUTIVE DIRECTOR

Cheri Amos-Helmicki

Bar Lazy J Ranch

Will Ferguson

Eatons’ Ranch

DEBORAH PLUM

DAN SCHNEIDER CAROLYN STIMMEL

R

Romeo Bravo Software provides software that increases sales and profitability for businesses that focus on hospitality, adventure travel, and outdoor recreation.

INTRODUCING GEYSER FOR YELLOWSTONE We are offering a 1-year free subscription to our new app, Geyser, for new Yellowstone customers who meet with us at the DRA. Geyser integrates with Yellowstone for employee timekeeping, allowing staff to punch in or out by tapping their phones on a sticker placed on property. The sticker contains an undetectable microchip that ensures employees are on-site when clocking in or out, leveraging the near field communication technology in all new phones.

REQUEST 20

2025 Annual Convention

A DEMO

Dude Ranchers’ Association | Phoenix, AZ

21

BreathtakingBritishColumbia

the Beckley family: A Vision that became reality

Both immersed in the western way of life as

children, Jeff and April Beckley of Three Bars Guest Ranch say if they could have handpicked a future – one with their family living and working together on a horse and cattle ranch – their ideal future would look exactly like it does today. The icing on top is the honor they have of sharing their lifestyle with others.

Three Bars Guest and Cattle Ranch is the year-round home of the Beckley family. Jeff and April, Tyler and Jenna, and Jesse and DeAnna (Dee), share their western cowboy lifestyle of wide, open spaces and good friends with guests from around the world. The Beckley family is directly involved in all day-to-day operations of the ranch from meal times to all ranch operations.

Located in the Canadian Rocky Mountains of British Columbia, between Banff and Glacier National Park, the ranch was designed and built in 1989 as a modern vacation ranch. Jeff and April Beckley had a clear vision for the perfect layout, having both previously lived on and operated guest ranches.

Three Bars Guest Ranch offers the perfect blend of western culture and modern convenience. It is the culmination of massive log construction and European functionality. Nestled on 35,000 acres, it boasts 21 log cabins, a 7,500 square-foot main guesthouse, and 2 acres of grass courtyard.

Situated between the St. Mary River and Perry Creek, the ranch is surrounded by endless wilderness. Eight miles of private river access to the St. Mary River provides an endless and untouched fly fishing paradise. The surrounding wilderness and valleys provide diverse terrain for riding, hiking and mountain biking.

Jeff, with a degree in agriculture and a rodeo

22

2025 Annual Convention

background, has always been part of the cowboy lifestyle.

April and Jeff met while the two were rodeoing – Jeff was a bareback rider and April was a rodeo queen who did some trick riding alongside her sister.

April was raised on a combination cattle and guest ranch in Idaho in a family where she says learning to ride is as natural as learning to walk. Cows, cowboys and horses have always been a part of her life. While April spends much of her day in the Three Bars Guest Ranch office, her heart remains outside with the horses, gardens and sunshine. Most afternoons you can find April in the arena, preparing for competitive reining, another love in her life.

“I am very grateful that my family has been able to maintain this lifestyle. There is nothing more fulfilling than to think you have created something that will have a lasting impact on generations of our family,” April said.

April says the Beckleys are a pretty competitive and diverse group and having three couples on the ranch gives everyone the freedom to pursue other passions.

Tyler and his family are competive long distance shooters and they enjoy time at the ocean spear fishing and surfing. Around home there is always something going on, like team roping, basketball, volleyball and a bit of downhill skiing. Jesse’s family shows reining horses, dabbles in team roping and the kids are busy with basketball, volleyball and beef 4-H. April shows horses and Jeff trains bird dogs and enjoys hunting.

“We all do a bit of world traveling,”April says, “I think it makes us more aware of the travel industry and what else is out there for our potential guests to experience.”

With six grandkids being the fourth generation in the dude ranch industry and the sixth generation in agriculture, April says she believes the ranch lifestyle is

20 25 providing a very grounded way of life for them all.

In addition to the obvious impact the ranch has on the Beckley Family, April said they are all very proud of the impact their family business has on other who may visit the ranch.

“While this is our lifestyle, it is also a business,” April said. “We take a lot of pride in the personal aspect of our business. If you call, a Beckley will answer the phone. If you email, a Beckley will reply.”

For the 45-50 guests that vacation at the ranch each week in the summer, April said many of them are surprised by how content the family is living in the “wilderness.”

“Of course we don’t see it as remote since we are only eight miles from a town of 25,000 people. But they are also surprised by how hard our family works on a daily basis,” April explained. “Work is definitely something none of us shy away from.”

When it comes to sharing the load, it’s all hands on deck for the Beckleys.

“This place is a city with 23 guest accomodations, lodge, pool building, three barns, two work shops, multiple storage sheds, an indoor arena with a 32-horse stall barn, five houses and two bunk houses,” April said. “There is always work to be done.”

In the simpliest terms, April manages the office, Jeff handles the cattle, horse and hay operations, Jenna works with kitchen staff, housekeeping and hospitality, Dee is head wrangler and runs the ranch store while Jesse trains the reining horses for the other family business – Beckley Performance Horses. Tyler is the go-to guy on the dude ranch front. He handles reservations, manages the scheduling of guests and staff as well as fixes what needs fixed and builds what needs built.

The next generation of Beckleys are each taking to the family business in their own individual ways and working to discover which part of the ranch they enjoy most. Tyler and Jenna have two kids, Chase and Mya who both work in the corrals with the horses. Chase also helps Jeff with general ranch and farm tasks. Jesse and Dee have four kids, the oldest, Charley, will work in the corrals this coming summer. The other kids, twins Sydney and Sawyer and little brother Bodie all like to ride and the older two girls like to rope and chase cows.

“Some families might disagree, but I think there is nothing like working side-by-side with family,” April said. “We are blessed to be able to live this kind of life and share it with others. And we are especially grateful that our kids and grandkids want to do it with us.”

Ha ll

of

Fa m

eI nd

uc

tee

“FOR US, Not living this lifestyle would not be an option.”

- AprilBeckley

2025 DRA Hall Of Fame Inductee

Jeff and April Beckley Three Bars Ranch

Bill Abbott

Bob & Jan Miller

Ginny & Les Averill

Ernest & Grace Miller

Bonnie Baker

Charles Moore

Louise Bertschy

E.D. & Shirley Morehead

John & Margaret Branger Bill & Shelly Carroccia Paul & Jinnie Christensen Sandra Christensen Bob Cote Bert Cummings Dewey & Lee Dominick

Ken & Garey Neal Jim & Barbara Niner Walter Nye Rod & Junell Pringle Peggy Shaffer Les & Alice Shoemaker Don & Roz Siggins

Bill & Patty Eaton Howard Eaton Dick Elder Howard Ellsworth Helen Randall Erskine Glenn & Alice Fales Tom & Nancy Fergurson

A.B. Smith Rick & Sarah Stevenson Allen & Cynthia True Barbara & Paul Van Cleve III Paul, Jr. & Helen Van Cleve Carol Van Cleve - Kirby Tack Van Cleve

Jim & Bobbi Futterer Cameron Garnick Ken & Alice Gleason Max Goodsill Jim & Mary Dale Gordon

Karl & Tina Weber Bill & Shelly Carroccia Max & Ann Barker Chuck & Sharon Blixrud C.B. & Helen Rich

Amey & Mark Grubbs Leo & Ellen Hargrave Senia Hart Isabel Haynes Richard Hickey

Lucia Nash John Muir & Iris Behr Doug & Linda Van Berkum Harold & Berniece Turner Mac Makenny

Ron & Barb Hymas

Johnny Fisher

Ed Ikerman Doc Johnson Lloyd & Rowena Jones Howard & Martha Kelsey

Kim & Kelly Kelsey Ken & Randy Sue Fosha Colleen & Jerry Hodson Rita Cote

Ernie & Meezie Keys Larry Larom George Leffingwell

Linda Miller Bill & Karen Ferguson Jeanne Ross

Mary Leffingwell Irv Loizer

Russell True

David & Deborah MacKenzie

Bob & Karen Foster

Bill & Ruby MaKenny

Doug & Maureen Averill

Conna May

Jeff & April Beckley

24

2025 Annual Convention

UNCOVER $1,700 PER ACRE AVERAGE

PROTECT YOUR PARADISE FROM WILDFIRE

emberdefense.com

STRUCTURE PROTECTION UNIT TRAILERS OUTFITTED WITH EVERYTHING YOU NEED TO DEFEND YOUR PROPERTY IN THE FACE OF WILDFIRE PUMPS LAY-FLAT HOSE FITTINGS SPRINKLERS

ASSISTING WITH INSURANCE & PEACE OF MIND

TAX SAVINGS ON CROPLAND, RANCHLAND, AND TIMBERLAND.

LEARN HOW MUCH YOU COULD SAVE ON YOUR TAXES.

WATER BLADDERS GENERATORS TOOLS PPE GEAR

Kathleen Courier Senior Vice President of Sales

+1. 303.905.9008 - Texts Welcome

kathleencourier@emberdefense.com

Dude Ranchers’ Association | Phoenix, AZ

25

Big SkyCountry Carrying on The Averill FAmily

Tradition R

ooted in family, tradition and the western way of life, the gates of Flathead Lake Lodge have been welcoming guests to the Averill Family’s beloved dude ranch on Flathead Lake in Bigfork, Mont., for generations. Founded by Les Averill in 1945, today the family-owned and -operated ranch welcomes guests from near and far to make memories, soak up Big Sky Country and explore this place the Averill Family stills call home 80 years later.

In 1932, a boys’ camp called Flathead Recreation Ranch, was built on the shores of Flathead Lake in Bigfork, Mont.

The main lodge and the south lodge were both built in the 1930s. Les Averill, a 25-year-old veteran B-17 bomber pilot, acquired the camp after returning home from World War II. When Les purchased the property, he started the uphill task of making his home on this wild land, restoring vacant lodges and building new cabins to host generations for years to come. Les, his wife and all of their sons operated outfitting camps in the Bob Marshall Wilderness Complex.

The second generation ensured the family legacy and love for the West lived on.

In 1968, the Averills expand, adding three large cattle ranches and in 1999 started a buffalo ranch they continue to run today. Guests at the ranch learn to work hard and play hard. With ample space, there is plenty of room to relax and enough to accomplish that life is never boring.

In 1971, the second generation of the family – Doug and Maureen Averill – officially took the reins at Flathead Lake Lodge alongside their children Chase, Laine and Quindee.

The hospitality business runs almost as deep in Doug’s veins as cattle ranching does. He still remembers attending the Dude Ranchers’ Association convention as a six-year-old boy — and he must have been taking notes early because the management philosophies his father put in place still exist today.

“When guests return, sometimes even decades later, the daily routines they remember from their childhood are

26

2025 Annual Convention

the same. Many say it even smells the same and they are surprised when I remember their name.” Doug said. “I often remark that the only thing that changes are the pillows, flowers and the prices.”

Because of the water front property, Doug says generation of guests have experienced things that decades ago, a dude ranch wasn’t supposed to have — tennis courts, a swimming pool and world-class sail boats.

“It was unorthodox, but we did it anyway and we still do it today,” Doug said, “A real ranch on the banks of the largest freshwater lake in the West surrounded by Montana’s majesty is something that has always set us apart.”

Due to popularity and a need for growth, in the 1990s, the main lodge kitchen was expanded and a new staff dormitory and barn was added to the property. Today, summer time staffs 110 full-time employees, with very little turnover from summer to summer.

The family continued Grandpa Les’ beloved guest ranch under his watchful eye up until his death in 2007 when his ashes were spread over the ranch via a ride in a vintage B-17 bomber.

In 2017, Doug and Maureen’s oldest son Chase took over management of the property following Doug and Maureen’s 46 years in the saddle, though Doug and Maureen are still involved on the ranch today. With the third generation at the helm, Chase and his wife Kate continue the long-held tradition of welcoming guests to this special place.

Doug said Chase has opened up some great opportunities for the ranch. Chase, with a degree in business managment, initially left the ranch with his young bride to be the general manager of a large fishing lodge in Wyoming and subsequently worked his way up in the corporate restaurant industry of Seattle. Kate was a graduate of the University of Virginia and had extensive experience working in hospitality managment, which complements Chase’s abilities very well, Doug explains..

Doug and Maureen are proud that the ranch that

20 25 matters so much to them also cultivated a love of agriculture in their children. Laine remains engaged in the agricultural and performance horse operations in Bigfork. Quindee and her husband Jaren are involved in farming and ranching operations on the east side of Glacier National Park.

To celebrate their 75th anniversary in 2020, the Averill family hosted the first-ever Week of Hope, where they welcomed criticallyill children and their families to experience the magic of the ranch.

The event has continued annually since. In 2025, Flathead Lake Lodge commemorates 80 years of tradition and making memories.

Doug, Maureen and Laine operate another working ranch just down the road that is opened up to a charitable foundation founded by the Averills with the theme of “Preserving the Early West.” That property offers real western experiences to youth and veterans groups.

Doug has spent a lifetime in service of his fellow man. From working on the guest ranch to teaching roping schools alongside his brother to now bringing inner city kids and those less fortunate to the ranch to learn about agriculture and the cowboy way of life.

All things considered, it appears “retirement” is giving Doug and Maureen plenty to do.

As two of this year’s inductees in the Dude Ranchers’ Association Hall of Fame, Doug and Maureen are in the company of some of the west’s best ranchers, and definitely some of the most hospitable. Les was one of the Hall of Fame’s earliest honorees due to his dedication to the western lifestyle and a desire to share it with others.

“My dad would be very pleased to see that the vision he created is still working for guests year-in and year-out. We have had many celebrities, presidents and who’s who of America vacation here and the secret to that continuing is something my dad started – You treat everyone like someone and the celebrities get treated just like everyone else,” Doug said.

By being authentic, consistent and giving families the same dude ranch experience generation after generation, Doug anticipates the Averill Family tradition may continue to prosper for years to come.

“Sharing this lifestyle with others is an honor, We treat every guest like family, and that is exactly what they become.”

—Doug Averill

2025 DRA Hall Of Fame Inductee

Ha ll

of

Fa m

eI nd

uc

tee

Preservation FUND PROGRAM From the Ranchers: “”It was easy for us to implement this program into our structure since the changes were so minimal and we knew this money would be raised to help the DRA & DRF continue their efforts. We are excited to keep the program in place for our seasons to come and to see what both groups can do with the funds we raise. This seems like such a small thing we can do to ensure the industry keeps growing and helping dude ranches for years to come.” ~ Jerry Helmicki, Bar Lazy J Guest Ranch

“For the past two years, we’ve been delighted to be part of the Preservation Fund, and implementing it has been a seamless process.

Throughout this time, not a single guest has questioned or expressed concerns about the fund. Our guests value the exceptional experience dude ranches offer and genuinely want to support the longevity of our industry.

Many are happy to contribute, knowing that their support helps secure the future of dude ranching for future generations. While minimal for each guest, this small amount has the potential to make a substantial impact for the DRA & DRF, demonstrating just how powerful collective contributions can be.”

~ Janice Schoonover, Western Pleasure Ranch Implementation at Your Ranch: If this is something your ranch is interested in implementing, the process is simple!

Contact your reservation’s software representatives today and ask them about adding a line item to each invoice for your guests. Feel free to contact any of the following DRA members to ask questions and talk through the program!

Jerry Helmicki - (970) 725-3437 Janice Schoonover - (208) 263-9066 Hunter Sullivan - (307) 455-2331

28

2025 Annual Convention

2025

A Well-Deserved Thank You & 2024 Results: The DRA is incredibly grateful to the 6 Member Ranches who chose to participate in the Preservation Fund Program for the 2024 Season including: Bar Lazy J Ranch Cherokee Park Ranch CM Ranch Colorado Trails Ranch Rainbow Trout Ranch Western Pleasure Guest Ranch Your leadership and generosity is beyond appreciated and we are excited for the future of this program! Thank you!

Allocation of Funds Received:

55% - Dude Ranchers’ Association (10% to increasing participation & representation at America Outdoors Association events.)

45% - Dude Ranch Foundation Note: Percentages will be paid out after the DRA deducts the expense of the 20% dues reduction if any ranches choose to optin to the benefit.

Total Collected: $22,825.05

Association Receives (55%): $12,553.78 Foundation Receives (45%): $10,271.27

Out of 3,106 guests only 8 opted out! Reasons were either pre-written checks or non-profits who didn’t budget for additional fees.

More About the Program

Formation History:

At the 2020 DRA Convention, a proposal for a $1/day fee for guests to support DRA marketing efforts was deemed too complex to implement.

In 2021, Jerry Helmicki of Bar Lazy J Guest Ranch adapted this idea into a simpler percentage-based model. The "Preservation Fund Program" was introduced at the 2022 Convention, designed to generate funds for marketing and to support the Dude Ranchers' Association and the dude ranch industry overall. The program aims to help preserve the organization and its services. In 2023 the DRA decided to split the funds with the Dude Ranch Foundation (55% DRA 45% DRF).

Frequently Asked Questions:

1. Is this program a requirement of my DRA membership?

No! This is a completely voluntary program for ranches.

2. Are there any benefits to my ranch for participating in this program?

Yes! Any ranch that chooses to participate will receive the option to have a 20% dues reduction in the participating fiscal year.

3. Does my ranch have to inform the DRA every year if we are going to participate?

Yes! In an effort to budget for how the money will be used effectively, we will ask every member to confirm their participation in the program.

2022 Season

2023 Season

2024 Season

Raised over $7,000 collectively

Raised over $15,000 collectively

Raised over $22,000 collectively

2 Ranches Implement Program

4 Ranches Participate in Program

Details & Examples:

The Preservation Fund Program is an added 0.3% fee to each guest invoice.

Gross Revenue x 0.003 = Amount annually to be split with DRA/DRF.

Guest Invoice Subtotal x 0.003 = Guest’s Total Preservation Fund Fee

Example 1 (Gross rev.) : $1,000,000 x 0.003 = $3,000 Example 2 (Guest subtotal): $25,000 x 0.003 = $75 Example 3: (Indiv. guest): $3,850 x 0.003 = $11.55

6 Ranches Participate in Program

DRA’s Plans for Additional Funds:

· Minimize dues increases for DRA members. · Advanced level speakers at DRA Conventions. · Reduced convention registration fees for DRA members. · Educational webinars for DRA members · Celebrate the 100th Anniversary of the DRA. · Expand marketing efforts such as: - Large scale commercials - Strengthening the DRA brand to work with larger companies that can offer incentives to DRA members.

- Lower co-op marketing costs for DRA members.

Dude Ranchers’ Association | Phoenix, AZ

29

Bar W Guest Ranch © Danny Nestor

HOW THE WEST IS STILL WON T

by Stevie Ipsen for the Dude Ranchers’ Association

here is an old anecdote that says something to the effect of, “Once in your life you need a lawyer, once in your life you may need a doctor but three times a day every day you need a farmer.” The fact also remains that the overwhelming majority of people loathe the thought of needing a lawyer or doctor while farmers and ranchers are embraced for being among America’s most trusted professions.

A recent fashion magazine credited Beyonce’s western album for a recent uptick in western fashion trends but it seems far more likely that depictions of the real wild west inspired Beyonce to release a western album. Regardless of which came first, one thing is holding true – people everywhere are fascinated with western culture and want to be a part of it. For some, western life depicted on the big screen may be as close as they will ever come to meeting a cowboy or riding a horse but for others, knowing people like the Dutton Family becomes an aspiration and has tourists flocking to western locations to be part of the action.

For ranchers who may have, at times, felt underappreciated for their day-in and day-out labor of love, it may be refreshing to see A-list celebrities like Luke Grimes, who plays Kaycee Dutton on Paramount’s Yellowstone series, embracing a culture he has known for less than a decade. Though Grimes is a native of Dayton, Ohio, his exposure to the ranching way of life has led him to long-term interest in ranching and the great outdoors.

Most recently, Grimes accepted a deal to be spokesperson for Stetson, capitalizing on the cowboy image he has become known for.

Though not everyone exposed to this rugged lifestyle will be a permanent convert, it is likely they will at a minimum become an advocate. In recent decades there has been fear that cowboys are a dying breed and that the needs of urban America will overtake the simplistic joys from rural America. Fortunately, there is something that can be done to calm these fears, convert urban dwellers to a different way of thinking and save the west as we know it.

Depending on what area of the country ranchers call home, their perspective on this “western wave,” might vary. Opinions of 30

2025 Annual Convention

the “reality” portrayed on television definitely raises the eyebrows of those that know the horse and cattle industry best. But at the very least Yellowstone producer Taylor Sheridan has shed light on the adventure of cattle ranching, the beauty of the great outdoors and the vitality of America’s farmers and ranchers.

What we do with this new-found glory is really up to us.

Riding the Western Wave When the west was first settled, the golden coast of California was as cowboy as anywhere in the western hemisphere. Settled

by Spanish Vaqueros in the south and fearlessly rugged gold miners in the north, California was covered by the bravest of the brave – hoping to either peacefully run cattle in the best climate on earth or strike it rich in the California sun. Just as in other regions, the aspirations of most of the early settlers changed due to circumstance and they changed course. An influx of optimistic immigrants rapidly turned California into not just the most populous state but also arguably the most diverse.

What many people know of California is her palm trees, beaches, Disney and Hollywood destinations. But for the ranching families that evolved from the early settlers, preserving the western way of life for the future becomes more and more important with each generation. The Rankins, Hunewills and Varians are just three California ranch families who have a life-long commitment to preserving ranching in their region and helping educate the general public to do the same.

Amanda Rankin Barrett, from the small community of Caliente, Calif., was born and raised on her family’s 31,000-acre cattle ranch in rural Kern County, about two hours north of Los Angeles. Family-owned and operated since 1863, the Rankin Family opened their picturesque property to the public in 1965 and have been warmly welcoming guests ever since. Today, the fourth, fifth and sixth generations of Rankins are the heart of the operations.

Agriculture advocacy has always been important to the Rankins. Amanda’s grandfather was a president of the California ...CONTINUED ON PAGE 32

HERITAGE LIVESTOCK, LLC

“The Horseman’s Horse Source”

FAMILY OWNED & OPERATED FOR OVER 20 YEARS IN MOUNT VERNON, MISSOURI

SEASONAL LEASES | PRIVATE TREATY SALES | HORSE AUCTIONS | WHOLESALE TACK FIND US AT DRA THIS WEEK! www.heritagelivestock.com | Facebook.com/HeritageLivestock | Dennis Raucher 417.316.0023

Dude Ranchers’ Association | Phoenix, AZ

31

...CONTINUED FROM PAGE 30 Cattlemen’s Association and she, her sisters and mother have always been involved in the California CattleWomen’s Association, which serves as an auxiliary organization to the Cattlemen, educating the public on beef production and nutrition.

Amanda says the Rankin family has always felt passionate about sharing their way of life with others and the Yellowstone phenomenon has definitely piqued the curiosity of guests on the ranch in recent years.

“Overall I think the show has had a positive impact on the dude ranch industry. It has made some guests ask about issues we face in the ranching community,” Amanda said. “There is always a good ‘train station’ joke to be had, especially since guests cross railroad tracks on their way to the ranch.”

With fewer and fewer people having a direct connection to agriculture and food production, Amanda said Rankin Ranch gives guests first hand exposure to a way of life that they may not experience otherwise. She said guests have the opportunity to experience life on a ranch for a few days and hopefully gain an appreciation for not only the beauty, but also complexity of raising beef cattle.

“Whether at the dinner table or out on the trail, it is an authentic opportunity for them to ask questions. We feel there is no better way to reach the more urban populations of consumers,” Amanda said. “We hope that through our family’s story they can understand the dedication that ranchers across this great nation have to their livestock and the land. It is not just a job, it’s a lifestyle that we love deeply. We hope that this will impact future perceptions when they see a story on the news or are filling out their ballot and there is an issue that impacts farmers and ranchers.”

Megan Hunewill and Betsy Hunewill Elliott are sisters and fifth generation ranchers in Bridgeport, Calif. The Hunewill Family has run cattle since the 1870s when Napolean Bonaparte Hunewill expanded his lumber operation to include cattle, which were used to supply miners in the area.

Today, the Bridgeport Valley is still known for being a ranching oasis in the highly urbanized state. Bridgeport’s harsh winters provide an outstanding summer grass season near the Nevada border, about two hours south of Reno, Nev. In 1931, Megan and Betsy’s grandmother LeNore had the idea of opening a guest ranch to help support the families cattle business. The model she started continues today and has led to some of Bridgeports most coveted traditions, like cattle drives and second-to-none patriotic celebrations.

With a seventh generation of Hunewill children now helping and running around on the ranch, Megan and Betsy express their optimism for how the ranch will continue for future generations.

“We were shown the importance of stewardship of the land and livestock husbandry by those that came before us and

32

2025 Annual Convention

already the next generation is carrying on the traditions of the cattle and guest businesses and then are adding new twists such as our direct marketing of Hunewill Ranch Beef,” Betsy said.

“Preserving our ranch also means educating the next generation on how to work together to do succession planning and team building so they can keep the legacy that is Hunewill Ranch. We have been working with facilitators who have been training our sixth generation to take over. The fifth generation isn’t ready to retire, but when we do, we want to feel reassured that the ranch is in good hands.”

Educating guests about what responsible ranching practices look like has long been part of the Hunewill Family’s program.

“Our guests love to hear about all aspects of ranching, whether it be irrigation, how a cow/calf operation works, what conservation easements entail, direct marketing of beef, horse training, livestock behavior, concentrated grazing and more,” Megan said.

“We like to show them that ranchers can get along with each other as well as with government agencies, which is something that television shows and movies do not show.”

Though California comes with many stereotypes, The V6 Ranch in Parkfield, Calif., provides opportunities for city folk to experience a real working ranch just a stone’s throw from the coast.

John Varian, who has been on the V6 since it started operating in 1961, understands better than anyone the threat Rankin Ranch

V6 Ranch

Hunewill Circle H Guest Ranch

of urbanization to the ranching community in California. He has made it a mission to not just protect and preserve his family ranch, but also to educate the public and visitors to prevent further damage to the rural landscape in his area.

The V6 Ranch envelopes 20,000 acres of the most diverse and alluring country in the heart of Central California. Each year on the V6 Ranch, they raise raise 800 to 1000 stocker cattle.

Calves are purchased after they’ve been weaned and raised until they are ready to be finished at a feed lot. John says the stocker cattle gives them flexibility with herd size, allowing them to rest the ranch when needed.

During select times, guests are invited to experience life on the V6 Ranch, learn ranch skills and soak up the beauty of the spectacular property.

The V6 Ranch hosts one of the most diverse ecosystems in the United States. Its grasslands, chaparral, tree groves, lakes and more provide a home to black tailed deer, wild boar, coyotes, native plants, over 200 species of birds and so much more.

In 2001, 17,000 acres of the V6 Ranch were protected under a conservation easement. This ensured that the V6 Ranch will stay open, undivided and undeveloped for perpetuity.

Because of their proximity to much more urban areas of the state, John says most of their visitors are unfamiliar with ranching or come with many misperceptions that are hopefully corrected by the time they leave the ranch.

“We hope that when guests leave our ranch they understand the deep love and respect ranchers have for the land and its inhabitants and that they gain a sense of pride in this unique American subculture and tradition that still lives strong today,” John Varian said. “We try our best to show guests that ranches can be an incredible tool for conservation, protecting our futures while also maintaining the rich cowboy tradition and the

Face tomorrow with confidence.

knowledge that it holds. We’ve done our job right if guests leave the V6 with an understanding that ranching can be so much more than just raising cattle.”

Dude ranches, John explains, can be incredible outreach tools. “They literally allow people to ‘walk a mile in our boots,’ and witness ranch life firsthand,’ he said. “Here at the V6 it is so important for us to provide an accessible and authentic entry point into the ranching world so people from all walks of life can gain a true understanding of ranchers and the important work they do.”

Taking the Bad with the Good While the guest ranch areas of California are not in immediate threat of population overgrowth, the state as a whole is. It is doubtful that the wonderment in the western world will cause California’s population to grow further. In other areas, however, the infatuation with the wild west has led to increased stress to surrounding natural resources and infrastruction. In parts of Utah, Colorado, Idaho, Wyoming and Montana, Americans are seeking to integrate into the western world to be part of cowboy culture.

There is understandably some down sides that comes with the renewed “country is cool” movement. There may be unseen factors to mitigate – more traffic, more pollution and more people needing to be educated. But in the end, outsiders are drawn to the western world because they want to be part of what the ranching community has. It then becomes the job of ranchers to authentically share the ups and downs of their way of life.

For most ranchers and land managers, the uptick in western interest is generally seen as a positive thing. The more the public understands, the more they will support what ranchers do, the more beef will be on dinner tables and the longer ranch families will continue for future generations.

For over a century, Gallagher has been insuring dude ranches, beginning in Colorado back in 1919. Today, our seasoned team of dude ranch specialists serves clients throughout the United States and Canada. We provide trusted access to all major dude ranch insurance providers through a single company. For a comparative market analysis, along with multiple, competitive bids, call us today.

GallagherSmallBusiness.com

CONNECT WITH US Nancy Tulley

Jeremy Zimmerman

nancy_tulley@ajg.com

jeremy_zimmerman@ajg.com

(970) 577 5222

(720) 545 8839

© 2024 Arthur J. Gallagher & Co. | GGBUS102243

Dude Ranchers’ Association | Phoenix, AZ

33

OUR SPONSORS

34

2025 Annual Convention

2025

Thank you to

VENDORS

829 STUDIOS ADVENTURE DESIGNS ASSOCIATION OF CONSULTING FORESTERS BOA SAFRA AG BUFFALO + COMPANY CARROLL COMPANIES CONESTOGA WAGONS DUDERANCHES.COM DURANGO BOOTS DUDE RANCH FOUNDATION ECUADANE EMBER DEFENSE EQUILIX/EQUIPRIDE EVOLVE HOSPITALITY GROUP GRACESOFT KENNEDY FINANCIAL SERVICES L2 BRANDS LOGAN MARKETING MEWS PATH FOR RANCHES PICSAURUS DUDERANCH.COM, GRNA + RANCHWORK.COM RESMARKWEB ROMEO BRAVO SOFTWARE SYSCO TAYLORED HORSES, LLC TEMPERCRAFT UGLY MUGZ WD LEATHER

dors! n e V , u o y k n Tha ’ll We hope you in 2026! in a g a s u in o j

WOULD IMPROVED HERD MANAGEMENT HELP KEEP YOUR AGING HORSES IN YOUR WORKING DUDE STRING LONGER? Horses are a ranch’s biggest investment and are the backbone of a successful Guest/Dude Ranch. As founder of The Annie Project, I have built relationships with many amazing guest ranches and understand the challenges ranches face with managing the health of large herds of horses.

Visit my website and schedule a free consult today!

MENT

CO

N

S

U

EQ

AN

U

IN

JA E

E

T

L

IN

T

U

AN

EST. 2024

T

Jacqui Avis EQ

(303) 521-5726 equinemanagementconsultant@gmail.com www.equinemanagementconsultant.com

AGE

T

Helping Guest Ranches and Horse Owners in Colorado & Beyond

AN

L

BOOK A CONSULT

M

M

AN

AGE

MENT

CO

N

S

U

Dude Ranchers’ Association | Phoenix, AZ

35

Located just south of Estes Park, Colo., in what is known as the Tahosa Valley. “Tahosa” is a Kiowa word that most likely means, “dwellers of the mountaintops,“ which is very true since the ranch is situated at the base of Twin Sisters Mountain at an altitude is at 9,200 feet!

In the 1870s, Elkanah J. Lamb, an itinerant pastor and missionary from the Midwest and his wife Jane used the property as a cattle ranch and a small dairy operation while he preached and ministered throughout the valley.

In 1902, Rev. Lamb sold a portion of his acreage – the present-day Longs Peak Inn on the Salvation Army property – to his nephew Enos Mills, naturalist and founder of Rocky Mountain National Park.

In the late 1920’s, Wind River Ranch transitioned from a working ranch to a guest ranch when Dr. James Gay and his wife, Bessy, built seven log cabins for their friends and family to enjoy private outings. As the years progressed, the Gay Family began to rent out the cabins to supplement their income and to introduce more people to this beautiful area.

the Modern Ranch

In 1944, the Gay Family sold the ranch to Robert Hutchinson who began to operate the ranch as a fulltime guest ranch. They built 2 more log cabins and 5 more conventional cabins, along with the Recreation Hall. The Hutchinson’s retired in 1973 and sold the ranch to Bob and Nan Irvin who had vacationed at Wind River Ranch for 13 years previously. The Irvin’s continued to operate Wind River Ranch as a guest ranch with the same level of pride and excellence as the Hutchinson’s.

In 1997, the Irvin’s sold the ranch to Don Anderson Ministries that continued the western tradition of Wind River Ranch but with an intentional, Christ-centered focus.

In 1998, the Ford family purchased the ranch from that ministry and then passed ownership to the Crosby family in 2007 with the sole purpose to continue the ministry to guest families at the ranch. The Crosby family currently have leased the ranch to Wind River Ministries, a 501c3 non-profit, for 30 additional years starting in July 2023.

Over 1,000 guests pass through the gates of Wind River Ranch each summer to enjoy the stunning scenery and to reconnect with their family and draw closer to God during a life-changing week at Wind River Ranch. Wind River Ministries is proud to be the stewards of this ranch property and are humbled to continue the legacy of ministry that was started by Rev. Lamb over 140 years ago.

Healing Warriors

In addition to the many causes Wind River Ranch serves, one that should resonate with all Americans is the Healing Warriors program. Each year, the Healing Warriors Program designates weeks for injured veterans and first responders. These heroes and their families are fully scholarshipped to come out for special warrior weeks at WRR. These heroes get to reconnect with their families and to connect with other hero families as well. Wind River Ranch and Ministries supports two family weeks and two couples’ weeks with its Healing Warriors program. The ranch offers them a special place to heal and draw near to their family and draw near to God. If you are interested in being a hero for a hero, consider helping us support scholarships for these men and women who have sacrificed so much for this great nation.

For more information on how you can contribute, visit:

www.windriverranch.com/ministry/giving-back/

don’t think I can pick just one moment or thing “weIloved the most....Horseback riding, horse lessons,

Wind River Ranch ©Graddy Photography

36

kids’ club, the food, the staff meeting new friends, bible study, the view, the hiking. This little spot on that mountain is something special that words cannot begin to explain. As a family unit, it was the most memorable week of our lives.

”

—The Lewis Family

Healing Warriors, Veteran 2025 Annual Convention

Join us!

Thursday, January 30 at 11:30 a.m.

Filipe Masetti Leite – Keynote Speaker 17,000 Miles of Cowboy Life Lessons: 12 countries, 11 horses, 8 years from Alaska to Argentina

Hear from this world-renowned adventurer, filmaker and author! As youngest person to cross the Americas on horseback, he is also one of only three men, in the entire world, to complete the arduous 17,000-mile trek from Alaska to Ushuaia, Argentina.

Only 12 men have walked on the moon. More than 5,000 people have summited Everest. Only 3 have crossed the Americas on the back of a horse. Filipe is one of those cowboys and his ability to connect with audiences through his humor and humility sets him apart from any other speaker.

Thank you to Romeo Bravo Software for generously providing this opportunity for attendees of this year’s convention!

2025 Saddle Raffle $25/ticket or 5 for $100 only 300 tickets available!

13” Corriente Youth Saddle Donated & Sponsored by: Corriente Saddle Company & LassoBook

sts multi bag package Sponsored by: Gallagher Insurance

breast collar & leather saddle Bags Sponsored by: Ranchwork.com

Call or email the DRA Office before convention to purchase tickets (307) 587-2339 or info@duderanch.org or find a board member at convention to get your ticket!

Need not be present to win!

Dude Ranchers’ Association | Phoenix, AZ

37

2025

Dude Ranchers’ Association membership directory

ARIZONA Circle Z Ranch Diana Nash Patagonia, AZ www.circlez.com 520-394-2525 Elkhorn Ranch - AZ Charles & Mary Miller Tucson, AZ www.elkhornranch.com 520-822-1040 Kay El Bar Guest Ranch Russell True & Brook Grobosky Wickenburg, AZ www.kayelbar.com 928-684-7593

Tanque Verde Guest Ranch Terry Hanley Tucson, AZ www.tanqueverderanch.com 520-296-6275 Tombstone Monument Ranch Russell & Laura True Tombstone, AZ

V6 Ranch John & Barbara Varian Parkfield, CA www.tombstonemounumentranch.com www.v6ranch.com 520-457-7299 805-463-2421 White Stallion Ranch Russell & Laura True Tucson, AZ www.whitestallion.com 520-297-0252

California

Rancho de la Osa Russell True & Brook Grobosky Sasabe, AZ www.ranchodelaosa.com 520-339-1086

Alisal Ranch Kathleen Cochran Solvang, CA www.alisalranch.com 877-648-7097

Rancho de los Caballeros George McGann Wickenburg, AZ www.ranchodeloscaballeros.com 928-684-5484

Greenhorn Ranch Rene Tuchscher Quincy, CA www.greenhornranch.com 530-283-0930

Sprucedale Guest Ranch Tiffany Willis Alpine, AZ www.sprucedaleranch.com 928-333-4984

Hunewill Circle “H” Guest Ranch Betsy & Megan Hunewill Bridgeport, CA www.hunewillranch.com 760-932-7710

Stagecoach Trails Guest Ranch JP & Tricia McCormick Yucca, AZ www.stgr.com 928-727-8270 38 2025 Annual Convention

Rankin Ranch Amanda Barrett Caliente, CA www.rankinranch.com 661-867-2511

Marble Mountain Ranch Doug & Heidi Cole Somes Bar, CA www.marblemountainranch.com 530-469-3322

Colorado 4UR Ranch Aaron & Robin Christensen Creede, CO www.4urranch.com 719-658-2202 Bar Lazy J Guest Ranch Jerry & Cheri Helmicki Parshall, CO www.barlazyj.com 970-725-3437 Black Mountain Ranch Ryan & Amy May McCoy, CO www.blackmtnranch.com 970-653-4226 C Lazy U Ranch Jeremy Belnap Granby, CO www.clazyu.com 970-887-3344

Cherokee Park Ranch Dickey & Christine Prince Livermore, CO www.cherokeeparkranch.com 970-493-6522 Colorado Trails Ranch Jeanne Ross, Keith & Amanda Johnston Durango, CO www.coloradotrails.com 970-247-5055 Drowsy Water Ranch Justin Fosha Granby, CO www.drowsywater.com 800-845-2292 Latigo Ranch Randy & Lisa George Kremmling, CO www.latigoranch.com 970-724-9008 Lost Valley Ranch Judd Baker Sedalia, CO www.lostvalleyranch.com 303-647-2311 Majestic Dude Ranch Robert Bucksbaum Mancos, CO www.majesticduderanch.com 970-533-7900 Rainbow Trout Ranch David & Jane Van Berkum Antonito, CO www.rainbowtroutranch.com 719-376-2440 Rawah Ranch Tim & Meg Dyer & Lucia Hatfield Glendevey, CO www.rawahranch.com 800-510-7071 Sundance Trail Guest Ranch Dan & Ellen Morin Red Feather Lakes, CO www.sundancetrail.com 970-224-1222 Sylvan Dale Guest Ranch Susan & David Jessup Loveland, CO www.sylvandale.com 970-667-3915

The Broadmoor’s Ranch at Emerald Valley Rebecca Casiano Colorado Springs, CO www.broadmoor.com 855-836-2468 Vista Verde Ranch Ben Martin Steamboat Springs, CO www.vistaverde.com 970-879-3858 Wind River Christian Dude Ranch Don McIntyre Estes Park, CO www.windriverranch.com 970-586-4212

Idaho Diamond D Ranch Kara Demorest Stanley, ID www.diamonddranch-idaho.com 208-861-9206 McGarry Ranches Tina McGarry Morton Rexburg, ID www.mcgarryranches.com 866-593-4455 Red Horse Mountain Ranch Rob & Ashley Farmer Harrison, ID www.redhorsemountainranch.com 208-689-9680 Western Pleasure Guest Ranch Roley & Janice Schoonover Sandpoint, ID www.westernpleasureranch.com 208-263-9066

Blacktail Ranch and Lodge Sandra Renner Wolf Creek, MT www.blacktailranch.com 406-235-4330 Circle Bar Ranch Russell True & Brook Grobosky Hobson, MT www.circlebarranch.com 406-272-3403 Covered Wagon Ranch Kurt & Melissa Puckett Gallatin Gateway, MT www.coveredwagonranch.com 406-995-4237 Elkhorn Ranch Casey & Spencer Clark Gallatin Gateway, MT www.elkhornranchmontana.com 406-995-4291 Hawley Mountain Ranch Ron & Phyllis Jarrett McLeod, MT www.hawleymountain.com 406-932-5791 Hidden Hollow Hideaway Cattle & Guest Ranch Siobhan Flynn Townsend, MT www.flynnhideaway.com 406-461-9462 Hubbard’s Six Quarter Circle Ranch Nancy Hubbard Schaefer Emigrant, MT www.hubbardsranch.com 406-848-7755

Montana

JJJ Wilderness Ranch Ernie & Kim Barker Augusta, MT www.triplejranch.com 406-562-3653

Averill’s Flathead Lake Ranch Chase Averill Bigfork, MT www.flatheadlakelodge.com 406-837-4391

Lone Mountain Ranch Patrick McVey Big Sky, MT www.lonemountainranch.com 406-995-4644

Bar W Guest Ranch Bill & Barbara Wetzel Whitefish, MT www.thebarw.com 406-863-9099

McGinnis Meadows Cattle & Guest Ranch Emily Carr Libby, MT www.mmgranch.net

406-293-5000

Dude Ranchers’ Association | Phoenix, AZ

39

Mountain Sky Guest Ranch Dylan King Emigrant, MT www.mountainsky.com 406-333-4911 Nine Quarter Circle Ranch Kameron & Sally Kelsey Gallatin Gateway, MT www.ninequartercircle.com 406-995-4276 Parade Rest Ranch Erik & Analeisa Brady West Yellowstone, MT www.paraderestranch.com 406-646-7217 Rich’s Montana Guest Ranch Jack & Belinda Rich Seeley Lake, MT www.richranch.com 406-677-2317 Rocking Z Guest Ranch Zachary & Patricia Wirth Wolf Creek, MT www.rockingz.com 406-465-5534 Sweet Grass Ranch Page & Pat Dringman Big Timber, MT www.sweetgrassranch.com 406-537-4477 Upper Canyon Outfitters & Guest Ranch Cassie Ubaldo Alder, MT www.ucomontana.com 406-842-5884

Oregon The Retreat At Silvies Valley Ranch Patrick Fitz Seneca, OR www.silvies.us 541-573-5150

Texas Texas Ranch Life John & Taunia Elick Bellville, TX www.texasranchlife.com 979-270-9188

40

2025 Annual Convention

Washington Bull Hill Guest Ranch Tucker Guglielmino Kettle Falls, WA www.bullhill.com 509-732-1171

Wyoming 7D Ranch Meade & Andrea Dominick Cody, WY www.7dranch.com 307-587-9885 A Bar A Ranch Justin & Lissa Howe Encampment, WY www.abararanch.com 307-327-5454 Absaroka Ranch Lindsay Judd Dubois, WY www.absarokaranch.com 303-503-9591 Blackwater Creek Ranch Russell True & Brook Grobosky Cody, WY www.blackwatercreekranch.com 307-243-3056 CM Ranch Hunter & Mollie Sullivan Dubois, WY www.cmranch.com 307-455-2331 Crossed Sabres Ranch Kenneth & Laura Long Cody, WY www.crossedsabresranch.com 307-587-3750 Darwin Ranch Oliver Klingenstein Jackson, WY www.darwinranch.com 307-203-3040 Eatons’ Ranch Jeff Way & Mary Eaton Wolf, WY www.eatonsranch.com 307-655-9285 Flat Creek Ranch Trey & Shelby Scharp Jackson, WY www.flatcreekranch.com 307-733-0603

Goosewing Ranch Amy Worster Kelly, WY www.goosewingranch.com 307-733-5251 Kara Creek Ranch Cassie Snook Sundance, WY www.karacreekranch.com 307-209-4887 Klondike Ranch Richard Tass Buffalo, WY www.klondikeranch.com 307-684-2390 Lazy L & B Ranch Jason & Deb Halmay Dubois, WY www.lazylb.com 307-455-2839 Lost Creek Ranch Jasmin Stidham Moose, WY www.lostcreek.com 307-733-3435 Medicine Bow Lodge and Adventure Guest Ranch Tim & Deborah Bishop Saratoga, WY www.medicinebowlodge.net 307-326-5439 Moose Head Ranch Lindsay & Chris Davenport Moose, WY www.mooseheadranch.com 307-733-3141 Paradise Guest Ranch Clay & Leah Miller Buffalo, WY www.paradiseranch.com 307-684-7876

Powderhorn Ranch Diemer & Susie True Douglas, WY

www.powderhornranchwy.com

307-298-5461

R Lazy S Ranch Kelly Stirn Teton Village, WY www.rlazys.com 307-733-2655

Rimrock Ranch Gary & Dede Fales Cody, WY www.rimrockranch.com 307-587-3970 Shoshone Lodge and Guest Ranch Mike & Betsy Christiansen Cody, WY www.shoshonelodge.com 307-587-4044 Spotted Horse Ranch Kevin Watkins Jackson, WY www.spottedhorseranch.com 307-733-2097 TA Ranch Kaitlin Giles Buffalo, WY www.taranch.com 307-684-5833

The Hideout Lodge & Guest Ranch Peter De Cabooter & Marijn Werquin Shell, WY www.thehideout.com 307-765-2080 The Red Rock Ranch Carolyn & Harley Stimmel Kelly, WY www.theredrockranch.com 307-733-6288 Triangle C Ranch Chris & Barbara Cox Dubois, WY www.trianglec.com 307-455-2225 Triangle X Ranch Lucas Turner Moose, WY www.trianglex.com 307-733-2183

UXU Ranch John Hoskin Cody, WY www.uxuranch.com 307-587-4363 Vee Bar Guest Ranch Kari & Brent Kilmer Laramie, WY www.veebar.com 800-483-3227

Canada Sundance Guest Ranch Cynthia Nichols Ashcroft, BC www.sundanceguestranch.com 250-453-2422 Three Bars Cattle & Guest Ranch April & Jeff Beckley & Tyler Beckley Cranbrook, BC www.threebarsranch.com 250-426-5230

Dude Ranchers’ Association | Phoenix, AZ

41

THE DUDE RANCHERS’ ASSOCIATION OPERATING BUDGET THE DUDE RANCHERS' ASSOCIATION

OPERATING BUDGET FOR FISCAL 09/01/23 - 08/31/24 FISCAL YEAR 09/01/23 - 08/31/24 | ASYEAR APPROVED

BY THE BOARD OF DIRECTORS AS APPROVED BY THE BOARD OF DIRECTORS Line INCOME CATEGORY 1 Application Fees 2 Net Fundraising Income ****** 3 Net Convention Income** 4 Misc Income**** 5 Investment Income 6 Member Dues-current*** 7 Other Commissions***** 8 Associate Memberships ******* 9 Internet Links & Ads/Newsletter Income 10 TOTAL FUNDS AVAILABLE

Off Budget Items Specialty Marketing Transfers In Specialty Marketing Expense New Capital Equipment Current Year Surplus (Deficit)

Budget For Prior Year

Actual Year to Date

Budget For Current Year

(Under)/Over

% of ExpUsed

Actual $$ Used

09/01/22 - 08/31/23

09/01/22 - 08/31/23

Through 08/31/2024

09/01/23 - 08/31/24

Budget

For Marketing

For Marketing

Actual $$ Used

$ $ $ $ $ $ $ $ $ $

Line EXPENSE CATEGORY 11 Accounting & Legal Expense 12 Advertising - Overall (Internet/Website Exp) 13 Net Ad Expense* 14 Advertising - Print/Video 15 Advertising - Sponsorships 16 Advertising - Website Hosting 17 America Outdoors & Governmental Affairs 18 Board Meeting Expense 19 Directors' Salaries 20 Directory Publication Expense 21 Directory Creative Expense 22 Gifts & Remembrances 23 Investment Fees 24 Liability D&O Insurance 25 Health Insurance 26 Membership & Registration 27 Misc General Expense 28 Office Equip Lease/Mtn Expense 29 Office Rent - Building & Storage 30 Office Supplies Expense 31 Payroll Tax Expense & UI/WC Insurance 32 Simple IRA 33 Postage Expense 34 Staff Wages 35 Taxes and Licenses 36 Telephone Expense 37 Technology Consultant 38 Travel - Directors & Staff 39 Dude Ranch Foundation Donation 40 TOTAL EXPENSES 41 Total Inc - Total Expenses 42 43 44 45 46

Actual For Prior Year

4,000.00 (1,435.73) 27,841.03 14,862.79 4,734.53 215,210.03 36,305.69 1,015.00 302,533.34

$ $ $ $ $ $ $ $ $ $

1,500.00 25,000.00 10,000.00 2,500.00 1,500.00 228,044.42 22,500.00 291,044.42

$ $ $ $ $ $ $ $ $ $

5,500.00 (2,741.66) 45,636.70 21,635.28 4,679.71 242,312.53 41,840.71 4,950.00 1,830.00 365,643.27

$ $ $ $ $ $ $ $ $ $

1,500.00 40,000.00 10,000.00 2,500.00 230,061.40 28,000.00 14,000.00 326,061.40

$ $ $ $ $ $ $ $ $

4,000.00 (42,741.66) 45,636.70 11,635.28 2,179.71 12,251.13 13,840.71 1,830.00 48,631.87

Actual For Prior Year

Budget For Prior Year

Actual Year to Date

Budget For Current Year

(Under)/Over

% of ExpUsed

09/01/22 - 08/31/23

09/01/22 - 08/31/23

Through 08/31/2024

09/01/23 - 08/31/24

Budget

For Marketing

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

10,034.66 84,057.77 13.16 38,778.15 4,407.26 3,255.00 5,580.40 3,571.19 50,499.92 3,717.73

27,915.22 779.23 3,689.97 6,000.00 350.00 937.38 1,737.98 16,800.00 4,481.60 6,713.05 1,695.00 2,128.70 23,398.34 25.00 2,485.59 141.60 594.86 303,788.76 (1,255.42)

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

10,500.00 82,000.00 8,000.00 28,000.00 5,000.00 4,200.00 3,500.00 5,000.00 50,500.00 4,000.00 300.00 2,000.00 3,500.00 7,500.00 500.00 2,000.00 2,000.00 16,800.00 3,000.00 8,000.00 1,500.00 3,000.00 28,000.00 300.00 2,700.00 500.00 6,000.00 288,300.00 2,744.42

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

11,251.54 100,203.32 5,005.32 1,500.00 4,575.39 6,965.22 2,951.14 49,999.92 7,580.07 311.88 643.37 2,862.00 6,000.00 305.00 1,813.26 1,998.00 16,800.00 4,182.40 7,110.39 1,680.00 3,965.42 28,938.50 25.00 3,203.79 32.00 5,067.86 274,970.79 90,672.48

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

2,744.42

$ $ $ $

90,672.48

$ $ $ $

$ 0 $ $ (1,255.42) $

THE DUDE RANCHERS' ASSOCIATION

11,000.00 110,000.00 8,000.00 5,000.00 4,500.00 6,000.00 6,500.00 50,000.00 4,000.00 2,000.00 300.00 2,000.00 4,200.00 6,000.00 500.00 2,000.00 2,500.00 16,800.00 3,000.00 9,500.00 1,500.00 3,000.00 30,000.00 300.00 2,700.00 500.00 6,000.00 10,000.00 307,800.00 18,261.40

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

18,261.40

$ $ $ $

251.54 (9,796.68) (2,994.68) (3,500.00) 75.39 965.22 (3,548.86) (0.08) 3,580.07 (2,000.00) 11.88 (1,356.63) (1,338.00) (195.00) (186.74) (502.00) 1,182.40 (2,389.61) 180.00 965.42 (1,061.50) (275.00) 503.79 (468.00) (932.14) (10,000.00) (32,829.21) 81,461.08

0% 100% 100% 100% 100% 100% 0% 30% 60% 100% 100% 0% 0% 0% 0% 0% 0% 0% 40% 10% 0% 0% 70% 60% 0% 70% 0% 25%

81,461.08

INFORMATION THE DUDESUPPLEMENTAL RANCHERS’ ASSOCIATION INFORMATION OPERATING BUDGET FOR FISCAL YEAR 09/01/23 -SUPPLEMENTAL 08/31/24 OPERATING BUDGET FOR FISCAL YEAR 09/01/23 - 08/31/24 Actual Year to Date

Budget For Current Year 09/01/23 - 08/31/24

*

Ad Income Ad Expenses (Co-op) Net Ad Expense

$ $ $

63,867.00 68,872.32 5,005.32

$ $ $

**

Convention Income Convention Expenses Net Convention Income

$ $ $

202,465.80 156,829.10 45,636.70

$ $ $

65,000.00 65,000.00 -

*****

Sysco Commissions Travel Service/Travel Guard/Telephone Credit Card Commissions Agri Best Feeds Commissions Kimes Ranch Jeans Montana Silversmiths Other Commissions Total Commissions

$ $ $ $ $ $ $ $

5,160.42 24,318.09 1,639.09 4,946.65 1,711.40 1,526.06 2,539.00 41,840.71

$ $ $ $

2,000.00 18,000.00 5,000.00 1,000.00

$ $

2,000.00 28,000.00

Member Dues Bank & Merchant Fees Net Member Dues

$ $ $

243,300.53 988.00 242,312.53

$

-

Educational Programs Foundation Membership 50/50 Marketing Miscellaneous Income Total Misc. Income

$ $ $ $ $

5,025.00 16,610.28 21,635.28

$ $

-

Fundraising Income Fundraising Expense Net Fundraising Income

$ $ $

2,741.66 (2,741.66)

$

-

Associate Member Dues Associate Member Dues Reimbursement Net Associate Member Dues

$ $ $

18,450.00 13,500.00 4,950.00

$

-

***

****

******

*******

42

Through 08/31/2024

2025 Annual Convention

30,000.00 22,000.00 8,000.00

For Marketing

$ $ 100,203.32 $ 5,005.32 $ $ 1,500.00 $ 4,575.39 $ $ 885.34 $ 29,999.95 $ 7,580.07 $ $ $ $ $ $ $ $ $ 6,720.00 $ 418.24 $ $ $ 2,775.79 $ 17,363.10 $ $ 2,242.65 $ $ 1,266.97 $ 180,536.15

THE DUDE RANCHERS' THE DUDE RANCHERS' ASSOCIATION ASSOCIATION Profit and Loss

THE DUDE RANCHERS' THE DUDE RANCHERS' ASSOCIATION ASSOCIATION

THE DUDE RANCHERS’ ASSOCIATION Profit and Loss Profit and Loss

Profit and Loss

September 2023 - August September 2024 2023 - August 2024

September 2023 - August September 2024 2023 - August 2024 PROFIT AND LOSS SEPTEMBER 2023 - AUGUST 2024 TOTAL

Income

me

an Journal Co-opAmerican Journal Co-op Cowboys & Indians

l magazine

Cowgirl magazine

Niche Ad WordsGoogle Niche Ad Words

ns Magazine

Reunions Magazine

n Horseman

Western Horseman

d Income

Total Ad Income

ssions Income

Commissions Income

est Feeds

Agri-Best Feeds

4,946.65 Google Ad Words 1,639.09 Western Horseman

Card Commissions Credit Card Commissions

Ranch Jeans

Kimes Ranch Jeans

na Silversmiths

Montana Silversmiths Sysco

ommissions Incom Toetal Commissions Income

tion Income

Convention Income

ntion Auction

Convention Auction

ntion Meals

Convention Meals

0.00

4,946.65 Google Ad Words 1,639.09 Western Horseman

1,711.40 Tota1,711.40 l Advertising - Co-oTpotal A dvertising - Co-op 1,526.06 1,526.06 Advertising - Internet/Website Advertising - Internet/Website 5,160.42 5,160.42 All Trips All Trips 24,318.09 24,318.09 Best of Cody Best of Cody 41,840.71 41,840.71 CertifiKid CertifiKid 0.00 Clearwind Media Clearwind0.00 Media

Guard Insurance TravelGuard Insurance

22,143.80 22,143.80 Cody Stampede Cody Stampede 94,997.00 94,997.00 Cowboys and Indians Cowboys and Indians

ntion RegistrationConvention Registration

TOTAL

0.00

Total 2,408.00 Income Total In2,408.00 come 2,400.00 2,400.00 GROSS PROFIT GROSS PROFIT 4,100.00 4,100.00 Expenses Expenses 18,339.00 18,339.00 Advertising - Co-op Advertising - Co-op 20,700.00 20,700.00 American Journal American Journal 7,275.00 7,275.00 Canadian Cowboy Canadian Cowboy 6,500.00 6,500.00 Cowboys & Indians Cowboys & Indians 63,867.00 63,867.00 cowgirl magazine cowgirl magazine 2,539.00 Reunions Destinations 2,539.00Reunions Destinations

an Cowboy Magazine Canadian Cowboy Magazine

ys & Indians

TOTAL

Sales Sales 2,145.00 2,145.00 Unapplied Cash Payment Unapplied Income Cash Payment Income

Ad Income

$598,889.32

$598

$598,889.32

$598

6,447.49

6

3,000.00

3

1,909.23

1

4,830.00

4

23,070.00

23

7,650.00

7

15,065.60

15

6,900.00

6

68,872.32

68

1,499.90

1

1,005.00

1

6,000.00

6

6,425.00

6

600.00 840.00

18,150.00 Facebook 39,150.00 Go Daddy

1,542.94

ntion SponsorshipConvention Sponsorship

18,150.00 Facebook Go39,150.00 Daddy

Raffle

Horse Raffle

11,050.00 Google Ads

11,050.00 Google Ads

30,178.45

Raffle

Saddle Raffle

5,425.00 Hubspot

5,425.00 Hubspot

600.00

Booth

Vendor Booth

Hulu Ads 11,550.00

Hulu11,550.00 Ads

onvention IncomeTotal Convention Income

onvention Fundraising DRA Convention Fundraising

come

Dues Income

ation Fees

Application Fees

ate Member DuesAssociate Member Dues

embership Dues Full Membership Dues

embership Dues Full Membership Dues

ull Membership DTuoetsal Full Membership Dues

ues Income

Total Dues Income

come

Fees Income

ng Income

Marketing Income

Marketing

50/50 Marketing

Profit and LossProfit and Loss

arketing Income Total Marketing Income

September 2023 -September August 2024 2023 - August 2024

aneous Income Miscellaneous Income

ard Meeting Expenses Board Meeting Expenses

Cash Basis Friday, September Cash Basis 27, 2024 Friday, 11:37 September AM GMT-06:00 27, 2024 11:37 AM GMT-06:00 nvention Expenses Convention Expenses odging/Meals/Travel Lodging/Meals/Travel peakers & Special Speakers Activities & Special Activities

upplies

Supplies

tal Convention ExTpoetnasl eCsonvention Expenses

preciation Expense Depreciation Expense ectory Expenses Directory Expenses

uipment Expenses Equipment Expenses

ease

1,915.88

1

1,975.00

1

4,400.00

4

Other Advertising Expense Other Advertising Expense

8,263.10

8

Other Internet/Website Other Expenses Internet/Website Expenses 5,500.00 5,500.00 Search Engine Optimization Search Engine Optimization 18,450.00 18,450.00 Social Media Social Media

11,715.11

11

10,058.26

10

Visit USA Parks Visit USA Parks 243,300.53 243,300.53 Yellowstone Journal Yellowstone Journal 243,300.53 243,300.53 YouTube Ads YouTube Ads 267,250.53 267,250.53 Total Advertising - InterTnoetta/W l Aedbvseitretising - Internet/Website 0.00 0.00 Advertising - Sponsorship Advertising - Sponsorship

3,450.00

3

2,500.00

2

THE RANCHERS' DUDE RANCHERS' ASSOCIATION THE DUDE ASSOCIATION

NET OPERATING INCOME INCOME NET OPERATING

1,998.00

tal Insurance

2,862NET .00 OTHERNET 2,OTHER 862T .0o0taINCOME INCOME l Travel & Seminars

ts/Rememberances Gifts/Rememberances urance Insurance Total Insurance

ernet/Website Expense Internet/Website Expense Investment Fees

ense Fees

License Fees embership & Registration Membership & Registration

0.00 0.00 NET INCOME NET INCOME 643.37

Total Expenses

NET OPERATING INCOME 25.00

305.00

305.00 Other Income

1,813.26

ice Supplies

4,182.40

yroll Expenses

Payroll Expenses ompany Contributions Company Contributions

1

4,575.39

4

4,575.39

4

6,965.22

6

13,500.00

13

$85,968.83 $85,968.83 594.62

594.62

2,018.87

2,018.87

1,428.05

1,428.05

798.12

798.12

-97.74

-97.74

-62.21

-62.21

$4,679.71

$4,679.71

$4,679.71

$4,679.71

$90,648.54 $90,648.54

1,813.26 Capital Gains - Income 4,182.40

Dividend Income Interest Income

Health Insurance

Health Insurance

6,000.00

Retirement

Interest Income - DA Davidson 6,000.00

Realized Capital Gains/(Losses) - LT 1,680.00

Retirement

1,680.00

otal Company ConT troibta ultiC onosmpany Contributions

7,680.00

Capital Gains/(Losses) - ST 7,680Realized .00

rector's Salary

Director's Salary

49,999.92

Total Other Income 49,999.92

ayroll Taxes

Payroll Taxes

7,110.39

ages

Wages

28,938.50

28,938.50

tal Payroll ExpensTeostal Payroll Expenses

93,728.81

93,728.81

stage

3,965.42

3,965.42

ccounting & Legal Accounting Expense & Legal Expense echnology Consulting Technology Consulting

11,251.54

11,251.54

32.00

32.00

tal Professional FT eo etsal Professional Fees

11,283.54

11,283.54

Postage

1,500.00

643.37

25.00

scellaneous General Expense General Expense Miscellaneous Office Supplies

100

THE DUDE RANCHERS' ASSOCIATION

rectors & Owners Directors Policy & Owners Policy

tal Fundraising ExTpoeta nlsF e undraising Expense

6

100,203.32

TOTAL

Other Income 1,998Other .00 Income 1,998.00 Telephone Expense Capital Gains - Income Capital Gains - Income Dividend Income DividendCody Income Office 2,741.66 2,741.66 Interest Income InterestTIncome otal Telephone Expense 2,741.6Interest 6 2,7- 4DA 1.Income 6Davidson 6 Income Interest - DA Davidson Travel & Seminars 311.88 311.88 Realized Capital Gains/(Losses) - LT Realized Capital Gains/(Losses) - LT Travel Directors & Staff Realized Capital Gains/(Losses) - ST Realized Capital -Gains/(Losses) - ST Total Other ITnocto2,862.00 e theTravel 2,862.00 am lO r Income - Directors/Staff Meals

ndraising Expense Fundraising Expense onvention Fundraising Expense Convention Fundraising Expense

6,719.30

988.00 988.00 TOTAL TOTAL 2,951.14 2,951.14 Cash Basis Friday, September 2/4 Cash Basis 27,Friday, 2024 11:37 September AM GMT-06:00 27, 2024 11:37 AM GMT-06:00 Telephone Expense Telephone Expense 1/4 30,453.46 30,453.46 1/4 3,203.79 Cody Office Cody Office 3,203.79 114,396.90 114,396.90 3,203.79 Total TelephToontealETxeplenpsheone Expense 3,203.79 10,268.90 10,268.90 Travel & Seminars Travel & Seminars 1,709.84 1,709.84 4,577.28 Travel&- Staff Directors & Staff Travel - Directors 4,577.28 Profit and Loss 156,829.10 156,829.10 Travel - Directors/Staff Meals 490.58 Travel - Directors/Staff Meals 490.58 23.94 September 2023 - August 2024 tael23.94 Trinaavresl & Seminars 5,067.86 Total Travel T&oS m 5,067.86 7,580.07 7,580.07 Total ExpensTeostal Expenses $512,920.49 $512,920.49 1,998.00

Lease

tal Equipment ExpTeontasleE s quipment Expenses

estment Fees

64.17

829 Studios Website Hosting 829 Studios Fees Website Hosting Fees 1,830.00 Tota1,830.00 l Advertising - WebTsoitteal&A H dvoesrtitnisging - Website & Hosting 6,855.00 6,855.00 America Outdoor America Outdoor Profit andProfit Loss and Loss 16,610.28 16,610.28 Associate Member Dues Associate Reimburs Member Dues Reimburs 2023 - August 2024 September September 2023 - August 2024 TOTAL

nk and Merchant Bank Fees and Merchant Fees

30

Luxury Luxury 202,46Travel 5.80 202,4Travel 65.80 Miles Partnership - Colorado.com Miles Partnership - Colorado.com 0.00 0.00

- Website &Advertising Hosting - Website & Hosting THE DUDETHE RANCHERS' ASSOCIATION DUDE RANCHERS' ASSOCIATIONAdvertising 5,025.00 5,025.00

etter Ads - Business Newsletter Ads - Business

1

451.21

7,110.39 NET OTHER INCOME

NET INCOME

ofessional Fees Professional Fees

nt

Rent

ody Office

Cody Office

16,800.00

16,800.00

tal Rent

Total Rent

16,800.00

16,800.00

Cash Basis Friday,Cash September 27, 2024September 11:37 AM GMT-06:00 Basis Friday, 27, 2024 11:37 AM GMT-06:00

3/4

Cash Basis Cash Friday, September 2024 11:37 GMT-06:00 Basis Friday, 27, September 27,AM 2024 11:37 AM GMT-06:00 3/4 Dude Ranchers’ Association | Phoenix, AZ

43

4/4

4/4

Our Current Scholars

2024 - 2025 Academic Year Jymie Adamson Weatherford College

Susan Davis

Purdue University

Victoria Forgan

Colorado Mesa University

Felicity Halmay

University of Wyoming

Christine Howe

“I am a sophomore at the University of Montana Western in Dillon, Montana. I am grateful for this scholarship and the opportunity to further my horsemanship skills. I want to thank you for standing by me and helping me achieve my dreams of one day training horses on my own ranch.”

—Taylor Peck

Colorado College

Benjamin Mathis

University of Wyoming

Josie Meyring

Cal Poly State University

Taylor Peck

University of Montana Western

Abilene Yurich

Colorado Mesa University

44

2025 Annual Convention

“Thank you for awarding me the Dude Ranch Foundation Scholarship. I will be pursuing a degree in agricultural communications to further my knowledge about agriculture and plan to use this degree to be a voice for the industry.

I will be taking three horses with me to Cal Poly to participate on the collegiate rodeo team in breakaway, team roping, and barrel racing. Thank you again for supporting me; I will represent your scholarship with pride.”

— Josie Meyring

Preservation FUND PROGRAM FORM 2025

Please Complete 1 Per Ranch & Return to a DRA Staff or Board Member In an effort to move this program forward and budget for the upcoming year, the DRA Board is seeking answers from each DRA member ranch on what their specific plans are for implementation of this program into their ranch structures.

Please check the box that would be applicable for your ranch.

My ranch plans to implement this program in 2025.

My ranch plans to implement this program in 2026.

My ranch doesn't plan to implement this program in the next 5 years.

As an incentive of this program, the DRA is offering a 20% dues reduction to participating ranches, if they choose to take it. Please mark below if your ranch would like to receive a 20% dues reduction for the upcoming dues year.

My ranch would like to opt in to the 20% dues reduction for the upcoming year.

My ranch would like to opt out of the 20% dues reduction for the upcoming year.

Date: Ranch Name: Rancher Signature: Position with Ranch:

Thank You for Completing the Form!

Dude Ranchers’ Association | Phoenix, AZ

45

Meet Tulsa!

The 2025 DRA Convention Horse Raffle!

4 year old Bay Mare

50 ONLY 2 to Tickets D! be SOL

For updates on Tulsa's training progress, scan the QR code.

Tulsa had a great fall training with Casey Albright and has continued her training this winter at the Triangle X Ranch in Jackson, WY, where she is currently located.

The buyer will be responsible for shipping and any additional expenses.

Drawing will be held January 2025

$100 p er ticket

*Need not be present to win

Disclaimer: In a strong effort to ensure the horse goes to a safe and good home, raffle winner will be vetted prior to ownership exchange of the animal. Process for determination of safety of environment horse will be going to shall be conducted by the DRA Board of Directors.

All proceeds will go to the continuation and preservation of the dude ranch industry.

Please contact the DRA office to purchase tickets or for any questions. 307.587.2339 or email us at info@duderanch.org.

46

2025 Annual Convention

where will we meet in 2027?

join us for a

Centennial Celebration

January 26–30, 2026

The Northern Hotel – Billings, Montana

KING ROOM 4 NIGHTS 2 People Full Meal Package • $1,850

KING ROOM 3 NIGHTS 3 Nights – 2 People Full Meal Package • $1,600

DOUBLE QUEEN ROOM 4 NIGHTS DOUBLE QUEEN ROOM 3 NIGHTS 2 People 2 People Full Meal Package • $1,975 Full Meal Package • $1,775

Join the Dude Ranchers’ Association as

we celebrate our Centennial Anniversary and 100 years of dude ranching!

Dude Ranchers’ Association | Phoenix, AZ

47

- OFFICAL BOOT OF THE -

WWW.DURANGOBOOTS.COM

48

2025 Annual Convention