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CHAPTER 2 THE ENVIRONMENT AND CORPORATE CULTURE CHAPTER OUTLINE I.
Are You Ready to Be a Manager? The External Environment A. General Environment B. Task Environment
II.
The Organization–Environment Relationship A. Environmental Uncertainty B. Adapting to the Environment
III.
The Internal Environment: Corporate Culture A. Symbols B. Stories C. Heroes D. Slogans E. Ceremonies
IV. Types of Culture A. Adaptability Culture B. Achievement Culture C. Involvement Culture D. Consistency Culture V.
Shaping Corporate Culture for Innovative Response A. Managing the High-Performance Culture B. Cultural Leadership