Dubai International Motor Show Post Show Report 2015

days of motoring madness!

POST SHOW REPORT

10-14

NOV 2015 DUBAI WORLD TRADE CENTRE

ORGANISED BY

CONTENTS

01 02 03 04 05

Show Overview 2015 at a Glance Show Highlights Outdoor Driving & Brand Activations Premieres

06 07 08 09 10

Exhibitor Profile Visitor Profile Media & Marketing Sponsors & Partners Media Partners

Show Overview The Dubai International Motor Show, now in its 13th edition, is the largest international automotive event across the Middle East and North Africa.

The show prides itself at constantly refreshing the content experiences we provide to all our

18

600+

visitors. This year featured a star headline attraction of a pop up museum Motoring Nostalgia where there were never seen before rare and classic cars from the 50s to the 80s.

Others included: Outdoor brand driving and brand experiences, Ignition Live Talks, Bikers Arena, Boulevard of Dreams.

cars on show

World Premieres

108,357 attendees from over 40 countries

16 Concept cars

139 Regional

150 exhibitors

85,000+ sqm

Launches

1000+ global media

100% *Source: Exhibitor Survey 2015

of exhibitors rated the show as the most important factor in their marketing strategy*

AED

300m

of classic cars

in Motoring Nostalgia

1

2015 at a Glance

Boulevard of Dreams This spectacular 5 day event showcased the most high performance and expensive sports cars in the world, all under one roof!

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Bike enthusiasts gathered together at our arena, a dedicated zone to ignite the love of two wheel motoring. The lounge provided F&B, fun activations and the incredible Helmet Art by Mohammad Fareed Jawad.

Ignition Live Talks was where visitors interacted and got up, close and personal with key personalities from the motoring world. Attendees participated in open debates on the hottest topics from where best to get your ride customized, to off road routes, tips and tricks.

RTA Number Plate Auction

We brought the heavy weights of the tuning and customization industry, the aptly named GForce Performance team to the show. They showcased a live display of on-site body, engine and paint customization.

2

The final day of the show played host to the Dubai Distinctive Number Plates Public Auction where 110 distinctive number plates went under the hammer to the highest bidders and raised a collective total of AED 21.4 million!

Show highlights

People visited!

A Journey of the Decades Following the timeline of the great eras (50s, 60s, 70s and 80s) of automotive design, the Motoring Nostalgia Museum displayed iconic vehicles which have left their mark on automobile history.

The museum experience fused live talent showcasing their skills and passion for what they do, great music, interactive photo sessions and supporting acts roaming the space.

56,129

We are very grateful to the patrons of the Museum namely: HH Sheikh Hasher Bin Juma Al Maktoum Dr. Mohammed Ben Sulayem Mr. Jean Mora Mr. Ismail Al Dorabi Mr. Vistor Harris - NSV Tomini Classics Al Ain Classic Car Museum Sharjah Classic Car Museum Sharjah Classic Car Club

Dr. Mohammed Ben Sulayem a 14-time Middle East rally champion and President of the UAE’s governing body of motoring, the Automobile and Touring Club’s (ATCUAE)

Supported by

“As the official automotive body, the ATCUAE would like to encourage everyone to buy a classic car and enjoy classic car restoration and ownership. We have started a trend here and it’s great to see a museum which lets people come and see these rare cars, because the Motor Show is also about entertainment.”

3

Outdoor Driving & Brand Activations Visitors were able to experience five days of exciting outdoor features with the world’s largest motoring manufacturers, the biggest names in motoring pulled out all the stops to wow the crowds with a number of exciting hands-on demonstrations and live activations. Below is a round-up of the attractions at the event:

Jaguar Land Rover Experience Zone

The land Cruiser Experience

Nissan’s Agent 23

For decades, the Toyota Land Cruiser has been one of the most popular off-road vehicles in the Middle East. At the show were 6 areas to demonstrate the absolute power, dexterity and resilience of the Land Cruiser.

Nissan came to the show with one of the most inventive and interactive displays with the premiere of its ‘Nissan Patrol: The Movie’. The display allowed visitors to star as ‘Agent 23’ in their own action movie trailer.

Hyundai Outdoor Activation

Jaguar Bloodhound Experience

This area promoted Hyundai's UEFA Euro Cup 2016 and WRC (World Rally Championship) sponsorship along with some great activities the whole family could enjoy.

Jaguar promoted their partnership with Bloodhound SSC and their mission to beat the World Land Speed Record to 1,000mph+.

Jaguar Land Rover chose the show as the ideal location for the Middle Eastern premiere of its Land Rover Experience.

4

Premieres The 2015 Dubai International Motor Show boasted a total of 157 Global and Regional premiers (41% + vs 2013 edition) along with 16 Concept cars that showcased the design and technology of the future.

Regional Launches Aston Martin • BMW • BRABUS • Cadillac • David Brown • DFM FIAT • Hyundai • Mazda • McLaren • Nissan • Okcu • Onyx • Toyota • W Motors

Global Launches

5

Concept Cars Alfa Romeo • Alvis • Aston Martin • Audi • BMW • BRABUS • Cadillac • Chery • Chevrolet • Chrysler • David Brown Automotive • DFM • Dodge • Fiat • Ferrari Ford • GAC • GMC • Hyundai • Infiniti • JAC • Jaguar KIA • Lamborghini • Land Rover • Lexus • Lincoln Lotus - Maserati • Mazda • McLaren • Mercedes-Benz • Mitsubishi • Mini • Morgan • Nissan • Okcu-Mercedes OPEL • Panoz • Peugeot • Porsche • RAM • SAIC • SsangYong • Toyota • Volkswagen

• • • • • •

Chery Ford Hyundai Infiniti Jaguar Land Rover

• • • • •

Lincoln Maserati MOKE Nissan Volkswagen

96%

First time exhibitors

of exhibitors plan on exhibiting in 2017*

had very positive outcomes in feeding the sales pipeline*

products that were on offer at the show:

84%

Bikes, Trikes & Quads Car Manufacturers Designers, Modifiers, Tuners Motoring Lifestyle Part & Accessories Services & Insurance

of exhibitors rated the show as Excellent or Good in launching of new products*

81%

of exhibitors rated the show as Excellent for generating sales*

*Source: Exhibitor Survey 2015

International exhibitor countries included:

Exhibitor Profile What the brands are saying about us: Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.

Marco Tronchi

CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East

This region is very important to the Ford Motor Company. We will build on our ongoing regional success and the enthusiastic response we have received both during and after our involvement with this, the leading automotive event in the Middle East.

Trevor Hale

Director of Communications, Ford Middle East & Africa

Turkey

UK

USA

China

KSA

Lebanon

Qatar

Russia

Netherlands

Germany

Our new Fenyr Supersport is mostly targeted at the GCC territories and we have received a lot of solid enquiries not just for it but also the AED12.5 million Lykan already on sale. We have also been discussing dealership requests in the region, so we are delighted with the results from the 2015 Motor Show.

Ralph Debbas

CEO, W Motors Bahrain

6

Australia

Switzerland

Egypt

Italy

Visitor Profile

24%

International visitors

108,357 attendees from over 77 countries

76% 56%

of visitors were looking to buy between 1-3 months of the show

Keith Mannuelle Pereña

Dubai, UAE

It was my first time going to DIMS and I was really impressed with its organisation and how it covered everything. The outdoor activations were particularly impressive and the classic car section was amazing. If you’re are a motoring enthusiast, you couldn’t go wrong.

from UAE

Visitors were looking to purchase a car:

This year’s show was bigger, it had all an automotive enthusiast could ask for, it even had motorbikes, the show’s shift from being just cars to other disciplines such as classics, motorbikes, 4x4s and customs made this year’s show such a spectacular event. All in all, the 2015 Dubai International Motor Show is truly a definitive event for petrol heads across the board.

What were some of the recommendations from visitors?

27%

of visitors came to the show to take part on the outdoor brand and driving activations

top 5 visiting countries

1.

UAE

2.

KSA

3.

INDIA

4.

UK

Louise Chowdary

Abu Dhabi, UAE

5.

Car Brand & driving performance

OMAN

were the 2 most important factors when purchasing a car

7

Media and Marketing

7,015 app downloads

Social Media

worth of Multi-channel PR & marketing campaign

The Motor show website saw a 42% increase in unique users vs 2013 meaning sponsors got more exposure!

Press coverage reached an audience of

100m+

$7.5m

203% increase in Facebook followers Facebook post reach of over 3.3 Million People

95% increase in Twitter Followers Over 713,000 Twitter impressions

#dubaimotorshow trending in the UAE on every single day of the event

271% increase in Instagram Followers

1,726 radio spots

across 9 stations

8

Many thanks to all our Sponsors & Partners Organised by

Official Tire

Visit & Win Promotion Partner

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Promotion Partner

Official Airline Partner

Official News Broadcaster

Supporting Partner

Supporting Partner

DUBAIMOTORSHOW

Official Event Partners

Promotion Partner

Official Arabic Radio

Official English Radio

Official Online Partner

Official Courier Handler

DXBMOTORSHOW

Official Music Partner

Distribution Partners

MOTORSHOWDUBAI

Official Battery

Event TV Partner

Associate Partner

Analytics Partner

Official Gaming Partner

Arabic Online Partner

Strategic Partner

Automotive Lifestyle Partner

Official Event

Supporting Partner

Official Publisher

Official Travel Partner

#DUBAIMOTORSHOW

Many thanks to all our Media Partners YOUR AUTOMOTIVE GUIDE WWW.AUTODALIL.COM

See you in 2017!

14-18 NOVEMBER 2017

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