Emirates Golf Club Members Survey Results 2011

Members Survey 2011 Results Summary

In total 371 surveys were received from Emirates Golf Club Members compared to 129 in 2010

Membership • The majority of members rated the value for money, service to members by staff and management, approachability of management and communication methods as good.

Member Tournaments • The majority of members were satisfied with member tournaments in terms of organisation, value for money, variety of formats, website booking and frequency of member tournaments throughout the year.

Golf Course • The majority of members rated the golf courses as good, over 88% rated the general presentation of the course as either good or excellent. The lowest results in this category were received for the overall presentation of the lakes.

Golf Course Which Dubai Golf course do use most frequently • The majority of members play the Majlis course the most frequently of all Dubai Golf courses, the Majlis was also rated by the majority as their favourite course in the UAE. 24.1%

• Yas Links was voted the second most popular course with almost 10% of members choosing it as their favourite course.

67.5%

5.3% 3.1

%

%

2.

0

2.3 % 2.3 %

What is your favourite course in the UAE

%

3.9

1% 2.9%

2.6% 73.5%

9.5%

Golf Operations • Over 75% of members play night golf on the floodlit Faldo and almost 70% of players rate the experience as excellent or good.

• Almost 79% of members play the Par 3 course less than 10 times per year.

• Most members rated Golf Operations as good, however 34% rated stock and service in the Pro Shop as average and more than 30% rated the locker room facilities as average.

Pro Shop • Almost all areas of the Pro Shop were rated as good by the majority of members with the exception of the variety and selection of golf equipment and overall value for money which was rated by most members as average.

Academy • 65% of members surveyed have taken lessons at The Academy in the past 12 months and most are happy with the selection of lessons, value for money, instructor knowledge and the quality of practice facilities at the Club.

Food & Beverage

9%

21.

54.3%

4.2% 2.6

%

%

.0

17

• Almost 70% rated the food quality at Emirates Golf Club as good or excellent and just under 60% felt that the members social events were either excellent or good.

• More than 70% of members said that their dining experience overall was excellent or good.

• The on course facilities are rated by the majority of members as good.

• The highest rating throughout the entire survey was for the quality of service at Le Classique which was rated by the majority of members that use the restaurant as excellent.

• In 2012 over 80% of members intend on using the Spike Bar most frequently.

• 48% take advantage of the Dubai Golf discount and dine at Dubai Creek and almost 85% rate the experience as excellent or good.

Overall dining experience

Food quality at Emirates Golf Club

%

23.6

48.6%

4.5% 2.9

%

20 .4 %

Food & Beverage Members social events

Spike Bar

Le Classique

M’s

Recreation • Over 63% of members use the recreation facilities and over 80% rate the facilities and equipment as good or excellent.

• Almost 90% rate the recreation staff as good or excellent and 70% are satisfied with the variety of studio classes on offer.

• Over 80% have never used the member discount at SensAsia Urban Spa, however over 55% of members who have used the spa rate it as excellent.

• Over 76% of members rate their overall membership experience as excellent or good and more than 80% would recommend the club to others.

5.2%

%

Overall Experience

57.4%

.4

• 90% rate the frequency of communication as about right and most would like to be communicated to once a week.

• Just under half of members use facebook and almost 97% rate email as the preferred method of communication.

• Of the 76% of members that use the website over 70% rate it as excellent or good.

%

19.0

18

Communication

How would you rate your overall membership experience

Would you recommend the club to others