MARKETING NEWSLETTER
october 2021
H STREET FESTIVAL
washington, d.c.
The H Street Festival is one of the most well-attended and celebrated one-day festivals in Washington, D.C. Over 150,000 people came to the 16th annual event to recognize and admire the arts culture that exists in the area, which has become an agent to stimulate economic growth. The 9th and H Street DTLR store is located right in the middle of the 11 block-long festival, and our team activated an impactful area featuring a NASCAR simulation, face painting, giveaways and a 360 video booth. Many attendees were in awe of the NASCAR simulation and were excited to meet race car driver Rajah Caruth. The face painter was a “hit,” as countless kids lined up waiting their turn. Attendees also loved posing at the 360 video booth as their movements were captured in slow motion. Each year, DTLR brings a new and elevated experience to the festival and this year was no exception.
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THE YARD ESPORTS
ALLIANCE
DTLR HBCU TOUR
2021
HBCU Homecoming is more than a football game! It’s fashion, tailgates, sorority songs, fraternity chants, vibration of bands, joy and unity – it’s fall’s biggest event! Each year, DTLR supports students on HBCU campuses through our annual HBCU College Tour. Our focus is to encourage, educate and engage with students during their education journey. We visit HBCU campuses with intention and execution fueled by our community moto, “Dare to Live Right.” This year, we will return to the following campuses with an elevated cultural college experience.
Oct. 11 – Norfolk State University Oct. 13 – Morehouse College Oct. 20 – Coppin State University Oct. 22 – Elizabeth City State University Oct. 27 – Tennessee State University Oct. 28 – Florida A & M University Nov. 2 – Prairie View A&M University Nov. 5 – North Carolina Central University
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NEW BALANCE “VARSITY” dtlr smu
New Balance and DTLR released their rework of the quintessential classic M992 model, named the “Varsity.” This exclusive drop celebrated all athletes – from those who are best in class to the everyday champion powering through life – during the back-to-school season in early September. DTLR’s special make-up of the 992 was sold online and in more than 50 store locations over Labor Day weekend. Marketing and Ecommerce collaborated on the strategy and go-tomarket plan, resulting in a high sell-through for this release, at over 80 percent. The product was featured on Sneaker News, HYPEBEAST, Sneaker Freaker, Nice Kicks and more! News Media Hits Sneaker Freaker Nice Kicks House of Heat Sneaker Bar Detroit Modern Notoriety Sole Savy Sneaker Files
JORDAN BACK TO SCHOOL
(FRIDAY, AUGUST 27TH)
Jamison Elementary School The DTLR marketing team partnered with Chicago Public Schools, Jordan Brand and Urban Fetes for a “Welcome Back Bash” at Jamison Elementary School in North Chicago. With DJ D 93 on sound control and the DTLR/Jordan Branded Airstream on-site, the team distributed Jordan/DTLR coloring books to students. The Team also raffled off DTLR gift cards to students and parents. Additionally, students received school supplies, face masks and hand sanitizer. DTLR is proud to safely and responsibly welcome back our student and customer base for the 20212022 school year.
(SUNDAY, SEP TEMBER 5TH)
DTLR x XTREME KUSTOM WHEELS CAR & BIKE FEST chicago, il
DTLR partnered with XTREME Kustom Wheels & Power 92 Chicago for the annual Car & Bike Fest at Matteson Town Center. This year’s fest, hosted by Power 92 & DTLR’s DJ Pharris, had more than 100 cars and over 600 attendees. The DTLR/Jordan Branded Airstream and the DTLR Street Team truck were on-site to support the event. Power 92 provided radio advertisement for the event while the Team raffled off DTLR gift cards, car audio accessories, TVs and cash prizes to the crowd.
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(FRIDAY, SEP TEMBER 24TH)
ATTENDANCE INCENTIVE PROGRAM
Percy Julian High School, chicago, il
DTLR partnered with Percy Julian High School in Chicago to incentivize students to attend school. The first 30 students to arrive at the school were given raffle tickets on random school days of each Incentive week. Each month, we host a pep rally, where we include a DJ and purchase surprise raffle gifts for one student per class who received the tickets. Students are excited about the recognition and receive positive acknowledgement. The goal is to motivate students to arrive at school on time, as attendance has been an issue in Chicago Public Schools over the last few years.
(SATURDAY, SEP TEMBER 25TH)
CLEVELAND WALLS
cleveland, oh
The DTLR Community Outreach Department works with the nonprofit organization, MidTown, to support their monthly activations. This month, we supported Cleveland Walls, which is a weeklong program/festival to help beautify Midtown Cleveland with works of art. During the activation, there were 20 murals created by local and world-renowned artists from across the country. In addition to the murals, there were free family-friendly activities, performances, and speaker panels. The final day of Cleveland Walls culminated with a 12-hour celebration that featured live performances, local vendors, food, and much more. During the event, DTLR hosted a tent with our DJ and giveaways for attendees. This event alone drew thousands of people to Midtown Cleveland.
(SATURDAY, SEP TEMBER 25TH)
DTLR X MOSLEY BASKETBALL INC.
baltimore, md
DTLR and Mosley Basketball Inc, a nonprofit organization in Baltimore, hosted their annual basketball event for the community of Cloverdale Basketball Courts. DTLR Community Outreach was proud to sponsor this event for the community that was filled with free giveaways, life skills and job resource vendors, and of course promoted the importance of healthy exercise through the sport of Basketball.
(TUESDAY, SEP TEMBER 14TH)
FREE SHOES TO THE MIAMI YOUTH
miami, fl
This past weekend, Quality Control Music’s artist Wavy Navy Pooh and Shod the God partnered with DTLR Community Outreach to provide free shoes for all school-aged children that came into the South Florida location. During this two-hour event, over $10,000 worth of shoes were purchased. Their goal, in which they surpassed, was to provide a free pair of shoes to all children who walked through the doors within that time slot. Wavy Navy Pooh, one of the newest artists signed to the Quality Control Music label, is a lyrical genius who wears his heart on his sleeve with vivid and hard-hitting tracks that chronicle the harsh realities of his upbringing in one of Miami’s most dangerous districts. The 25-year-old rapper credits Instagram for saving his life, when Quality Control’s CEO direct-messaged him asking for samples of his music, which led to his recent and prompt signing to the label. As part of the new generation of QC’s roster, a label known for scouting and breaking bright new talent, he hit the ground running with his debut album Murder Is a Major Issue, or M.I.A.M.I. The album offers an introduction to the lesser-known side of Miami from the perspective of someone who found hip-hop to not only be a way out, but a tool for shining a much-needed light on the violence that has plagued the lives of those who couldn’t escape. Speaking on M.I.A.M.I., Wavy Navy shares: “Hip-hop inspired me because I always saw a way out for people like myself coming from nothing…I want to be a legend when it’s all said and done. I want the world to know the other side of Miami.”
(FRIDAY, SEP TEMBER 3RD)
URBAN FILM FESTIVAL
with Master P and Romeo Miller for Youth DTLR Community Outreach was proud to attend the UFF Youth Empowerment Summit on behalf of our local partner, the 1st Take Youth Film Program. 1st Take Youth Film Program is dedicated to teaching our youth career and life skills through hands-on coaching that centers around the complete process of filmmaking. Students use entrepreneurship, leadership, and team skills to develop content. They learn to write, produce, schedule, budget, create, edit/finalize, market, and ultimately sell their projects. Selected students presented their socially aware content that aimed to preserve the history of their community, while getting major exposure globally on urban streaming networks.
(SATURDAY, SEP TEMBER 25TH)
SLEEP IN HEAVENLY PEACE
chicago, il
DTLR Community Outreach teamed up with the nonprofit organization, Sleep in Heavenly Peace, which fully believes that a bed is a basic need for the proper physical, emotional, and mental support of a child. When it was brought to their attention that a lot of children end up sleeping on couches, blankets and even floors, which can affect their health and happiness, they stepped up and took initiative. DTLR sent a group of volunteers who worked alongside the nurses at University of Chicago to help build, assemble, and deliver top-notch bunk beds to children and families in need. This was the start of a partnership with the organization, and we are excited to sponsor our own build day in the coming months.
DTLR RADIO TOP 20 DTLR Radio is one of the largest online radio stations in the nation. Launched in 2013, DTLR radio plays in over 250 DTLR/Villa stores in 19 states and via the DTLR Radio mobile app.
No Artist Title Spins 1
Wale
Down South ft. Yella Beezy & Maxo Kream
316
2 Kodak Black Senseless 315 3 Roddy Rackzz Head Up 306 4
Lil Nas X & Jack Harlow
Industry Baby
266
5 Young Nudy Old School 252 6 Trippie Redd Betrayal ft. Drake 240 7
Meek Mill
Sharing Locations ft. Lil Baby & Lil Durk
238
8 Kanye West Off The Grid 219 9
42 Dugg
On My Son ft. Moneybagg Yo
199
10
Drake
Way 2 Sexy ft. Future & Young Thug 194
11 Smiley Over The Top ft. Drake 193 12 Migos Straightenin 186 13 Money Jake Super Mode ft. Est Gee 149 14
Trippie Redd & Polo G
Rich MF ft. Lil Durk
134
15
Jack Harlow
SUVs Black on Black ft. Pooh Shiesty
128
16 OMB Bloodbath Don’t Do It 90 17 Nardo Wick Who Want Smoke 78 18 Brent Faiyaz Wasting Time ft. Drake 73 19 HD4President Touch Down 2 Cause Hell 72 20 Money Jake 41 ft. Roddy Rackzz 71 Above are the top 20 songs played on DTLR Radio in the past 30 days (between Aug. 24-Sept. 23). If you like the list and want to listen to these songs, be sure to download the DTLR Radio app and listen to your favorite songs whenever you want.