Q4 2021 Market Report v2

Page 10

YEAR-END 2021 MARKET REPORT

VISITATION INSIGHTS DTLA AVERAGE MONTHLY VISITS While growth in visitation to DTLA slowed towards the end of the year due to the rise of the Omicron variant, the total for Q4 was 60% higher than it was in Q1. Q4 2019

Q1 2020

Q2 2020

Q3 2020

Q4 2020

Q1 2021

Q2 2021

Q3 2021

Q4 2021

Visitors

10,219,421

8,573,585

3,282,523

5,057,839

5,345,214

5,700,084

7,725,028

8,460,547

8,978,079

Workers

5,430,000

4,743,333

2,406,667

2,810,000

2,630,000

2,490,000

2,643,333

2,753,333

2,931,159

DTLA Average Monthly Visits

12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0

Q4 2019

Q1 2020

Q2 2020

Q3 2020

Q4 2020

Visitors

Q1 2021

Q2 2021

Q3 2021

Workers

Q4 2021 Source: Placer.ai

DTLA AVERAGE WORKPLACE VISITS While the daily average number of workers in DTLA has remained constant throughout 2021, the number of days spent in DTLA per worker has climbed. Q4 2019

Q1 2020

Q2 2020

Q3 2020

Q4 2020

Q1 2021

Q2 2021

Q3 2021

Q4 2021

348,300

325,100

247,000

242,800

226,800

204,900

208,200

203,600

209,369

Avg. Visits Per Worker *

15.6

14.6

9.7

11.6

11.6

12.1

12.7

13.4

14

Total Workplace Visits *

5,430,000

4,743,333

2,406,667

2,810,000

2,630,000

2,490,000

2,643,333

2,753,333

2,931,159

Daily Average Workers

Daily Average Number of Workers

400,000

18

350,000

16 14 12 10 8 6 4 2 0

300,000 250,000 200,000 150,000 100,000 50,000 0

Q4 2019

Q1 2020

Q2 2020

Q3 2020

Daily Average Number of Workers 10

Downtown Center Business Improvement District

Q4 2020

Q1 2021

Q2 2021

Q3 2021

Q4 2021

Average Workplace Vi sits Per Worker Per Month

Avg. Visits Per Worker Per Month

DTLA Average Workplace Visits

* Per month

Source: Placer.ai


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Q4 2021 Market Report v2 by DowntownLA.com - Issuu