REQUEST FOR PROPOSAL (RFP)
GRAND AVE AUGMENTED Engaging Audiences at the Intersection of Art + Technology + Place
Grand Ave Augmented is an augmented reality (AR) walking tour showcasing the major cultural institutions, key properties, outdoor spaces, amenities, and attractions of Grand Avenue through AR art and activations. The key goals of the project are to attract and engage visitors, residents, and workers, activate Grand Avenue, promote DTLA as a place of innovation & creativity, art & technology, and support our local artists and creative economy. The tour will be published on a DTLAbranded channel of the Hoverlay app as a cohesive experience, with activations placed at selected locations along Grand Avenue.
DowntownLA.com
Table of Contents Application Deadline . ............................... 2 Application Requirements ........................ 2 RFP Type . .................................................. 2 Eligibility .................................................... 2 Location . .................................................... 3 Budget ....................................................... 4 Project Timeline......................................... 4 Contact Information . ................................ 4
REQUEST FOR PROPOSAL (RFP) This Request for Proposal (RFP) is open to artists and/or artist teams to submit for design and implementation of augmented reality installations at designated sites along Grand Avenue. This project will be an exhibition of experiences that are accessible by foot and bring cultural connection through art along Grand Avenue, starting at the Grand Avenue Arts All Access event on October 22, 2022. One of the project’s goals is to support and include visibility of artists. Our aim is to have artists create site specific content or submit content that has already been produced, but can be placed site specifically. All proposed projects should have content that is inclusive for the general public and connect with the location and anchored with the sites. Applicants are encouraged to submit works that have already been produced, or can be produced by September 30, 2022. Hoverlay will support the integration of the artworks on their platform, and technical support for work that is being developed. Application Deadline: Application form and materials should be submitted digitally by July 28, 2022 by 11:59 pm PST via: docs.google.com/forms/d/e/1FAIpQLSfTG_9mEJyS5I5bQlvVHgZbSz0ZhM2hqEflyT5_MC4ECk5j2w/viewform Application Requirements: 1. Contact info 2. Portfolio links 3. Resume 4. Previous work samples 5. Annotated List (for work samples) 6. Proposal Outline and Concept Statement 7. Renders/Storyboards/Video Reference files supporting Proposal Outline & Concept Statement 8. Description of Proposed Location 9. Images of Proposed Location 10. Up to (3) Professional References RFP Type: Augmented Reality Public Art - Temporary Installation Eligibility: Artists or Artists teams should create works that are compatible with the Hoverlay platform and integrate with the identified site. Hoverlay accepts the following assets: png/jpeg, mp3, mp4, animated GLTF/GLBs, Unity Asset Bundles. For more information, refer to Hoverlay’s Content Creation Guide: docs.spaces.hoverlay.com/1.0/content-creation-guidelines
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REQUEST FOR PROPOSAL (RFP) Location: Sites will be positioned all along Grand Avenue from the Central Library on 5th Street on the south end, to The Music Center and Grand Park on the north end. Applicants are required to select a proposed site for their artwork and encouraged to identify unique and inspiring locations along the walking path. Our team has identified some key areas in the map below. However, you are not restricted to these options. Important considerations when selecting your AR location include it’s placement along this route, that your concept is site specific, and both your artwork concept and the physical space have a relationship to each other.
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Los Angeles Central Library - Maguire Gardens Bunker Hill - steps YMCA - entrance plaza Wells Fargo Center - HALO plaza The Broad - olive tree and grass area Disney Concert Hall - amphitheater & garden area The Music Center - main plaza The Colburn - entrance walkway MOCA 1 - pathway between Colburn and MOCA MOCA 2 - walkway behind museum Cal Plaza - Grand Performances grassy area
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REQUEST FOR PROPOSAL (RFP) Budget: Selected Artists will receive technical support, promotion and a creative stipend of up to $1,000 to be determined on artistic experience and production needs. Project Timeline: • • • • • • •
July 12, 2022 - Hands-on Content Creation Workshop downtownla.com/grand-ave-augmented/grand-ave-augmented-content-creation-workshop July 28, 2022 - RFP deadline August 2, 2022 - Selected Artists will be notified via email September 30, 2022 - Completed artwork submitted October 7-21, 2022 - Add to platform and testing October 22, 2022 - Installations open Duration - 1 year
Contact Information: •
Nick Griffin Email Subject Line: Grand Avenue Augmented Send to: ngriffin@downtownla.com
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