Design Portfolio_DSM

//DESIGN PORTFOLIO

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//CONTENTS RETAIL

FURNITURE DESIGN

INTERIOR DESIGN ....4_6 .........7_8

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.........9

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.........18-20

.........10_11

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.........13 .........14

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.........22-23

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//RETAIL DESIGN

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Department: Baby Furniture Store:Liverpool Year:2018

The design concept aimed to create fixtures and furniture for the retail space that facilitated various layout options and merchandising strategies.

Given the extensive range of products to showcase, the development focused on flexible and modular fixtures to foster experiential and cross-​ merchandising areas.

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Perimeters were designed for modularity, incorporating elements strategically positioned to accentuate focal points.

The designed elements have the capability to form experiential spaces suitable for category-​specific displays or cross-​merchandising opportunities.

Bouncers Baby Room Deco

Hanging elements help to create spaces and give protagonism to areas.

Strolls

Movable elements were designed for meeting the needs of merchandising .

Cross-​categories Sleep

Focal

As an integral aspect of furniture development, the design prioritized minimizing material usage during manufacturing and fostering circularity in furniture components. This approach involved consolidating materials, dimensions, and assembly components for greater efficiency and sustainability.

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Prototypes and installation.

//RETAIL DESIGN

For "Casa Gora," a luxury furniture brand, the design challenge entailed crafting a collection of fixtures with a distinct Look & Feel that accentuated the brand's values and could frame spaces, evoking the experience of being in a "loft."

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Square Screen

All the fixture elements were created as free-​standing furniture. Due to the dimensions, the design took into account assembly in site principles.

4 fixtures were designed for this purpose, the combination of elements allows layout flexibility.

Rack

See through Screen

Screen

//RETAIL DESIGN

9 These three projects were conceived as integral components of a new concept development for the hardline section.

A primary objective of the project was to establish visual distinctions between sections and provide consumers with a clear visual guide to easily locate desired merchandise.

Perimeters

Table set

New look "Gondolas" with slatwall.

The Home Decor merchandise encompasses a wide array of products.

The fixtures were meticulously designed to accommodate diverse sets and styles of merchandise.

A focal set was specifically crafted to showcase seasonal merchandise

Focal Set

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Perimeter

For the Art & Paintings Department, the design was inspired on an Art Gallery.

Fixtures help to display paintings as in a temporal exhibition of Art. Flexibility was a central consideration in the interior design, where only three freestanding fixtures contribute to shaping a seamless customer journey.

Gallery Screen Small Painting SetsDiscount merchandise

Set Screen

11 Ceilign Grid

Perimeter

Flexible Modules

An innovation aspect on this project, was the fixture design crossed with electric installations.

Before each furniture contained its own electrical components, with this design we shared an electrical output with 3 to 4 fixture modules, enabling layout flexibility.

For the Lighting Department, the design main axis was flexibility, due to customer demand and range of products.

The main challenge was to be able to offer flexibility on sales floor during the year.

Every module is compatible whether for a perimeter or isle position.

Floor lamps Hanging lamps Bedside lamp Desk Lamp

//RETAIL DESIGN

12 This Cosmetic retail concept, encompasses a mix of traditional and open sale experience.

PERIMETERS: Modular Perimeter, with alternative functions and shared elements.

GONDOLAS & NEST OF TABLES Gondolas and permiters may share the compatible accesory.

FRAGANCE & TESTING TABLE Tester and demostration tables.

#Open Sale #Testers #Customer Service

Compatible Accesory Perimeters and fixtures

//RETAIL DESIGN

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This was the first time an OSB material was used on furnituree for the store.

//RETAIL DESIGN

14 Smart watch- Heart monitor HOLDER

I developed this fixture for the Sport department.

With the rising demand for smartwatch heart monitors in stores, clients seek hands-​ on experiences to test, feel, and explore all product features. Therefore, the primary objective of the fixture design was to showcase the maximum potential of the products.

The holder accessory was conceptualized as an integral component of the fixture design.

Rather than incorporating a commercial accessory, the accessory design offers functionality and distinct character

//INTERIOR DESIGN

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Transition Focals

As the bar layout was integrated into existing architecture, careful consideration was given to seamlessly incorporate design elements and transition features for the interior design.

This Bar Project was tailored to meet specific client requirements for personal use.

It was designed to provide a discreet space.

While appearing as part of an office setting, the bar transforms into an attractive feature when in use.

In site architecture:

Private Meeting space

Lounge Space

Bar and service space

//INTERIOR DESIGN

The Day Care Center was seamlessly integrated into an office space.

This project was undertaken as a collaborative design endeavor with the Day Care center, which adopts the Montessori system for its learning approach.

The materials used for the playgorund came from a recycled background.

Floor was made from recycled tires.

Montessori preschools emphasize clean, well-​designed spaces, grounded in research on external stimuli and their relationship with children's creativity.

Forms and colors are intentionally kept plain and abstract, adhering to Montessori principles.

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//INTERIOR DESIGN

Materials Storage Room

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Sample Plastic Laminates Fixture

Printing Area

Screen Cart

Collaboration and sample table The collaborative space within the office was specifically tailored for a design studio.

The primary objective was to showcase a multitude of material samples in a showroom-​style presentation, ensuring a neat and organized appearance.

Simultaneously, the design aimed to foster interaction among individuals while they work within the space.

//PRODUCT DESIGN

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"Cirque" is a free standing furniture line, based on "cradle to cradle" design principles.

Modularity and compatible parts were essential on the design perspective for flexible use of elements.

Legs, frames, cable tray organizers, desk tops and accesories were designed for manufacture efficiency.

The mentioned elements could configurate benches, single desks, meeting tables, credenzas to a reception desk.

Materials used for the line are unified on thickness and dimensions. This characteristic enables efficiency on production line and resources supply.

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To extend the furniture's lifecycle, the system facilitates the interchangeability of top covers, offering three options: glass, wood, and laminate.

120° Workstation

Boardroom table

Materials compatibiity

"Cradle to cradle" principles were an axis for the product life cycle.

Materials sourcing, manufacturing, transport, in site assambly, use life and recircularity were taken into account at an early stage of design, which helped to reduce material waste and enabled efficiency at production.

Glass Desk

Interactive meeting table

//SUSTAINABILITY

21 Design & Sustainability Design as a process can enable better solutions and use of resources at development phase.

Since design address functionality and asthetics, an holistic and multidisciplinary vision of a project helps to identify better points of inflexion towards sustainability.

As part of my master thesis I developed a product environmental guideline for sustainability assessment, which I include in my design process for every project.

Design is a great opportunity t achieve sustainability, not just from the product perspective, but from the user behavior.

Aspects considered into Design:

LCA

Consumer Behavior

Product Evaluation Guideline:

Design Methodology

Cradle to Cradle

//DESIGN RESEARCH Development of a service blueprint from a BOPIS service looking to develop a touchpoint between the omnichannel experience.

The research aim was to find the best possible digital and physical solutions to give consumers a great experience when purchasing on a digital channel and picking their products on store by translating needs and desires of possible and current users of the service. #Design thinking #Service Design #User Research

This project was conducted with a multidisciplinary perspective, across IT, Big Data, merchandising specialists and sales associates.

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Design Alternatives

Insights sessions preceded the ideation process, yielding digital and physical solutions for the shopping experience. Starting digitally, consumers configure purchases through UX design before transitioning to the physical realm, ensuring a cohesive customer journey.

In Store- Drive Thru Module

roll First UX- Solutions

out

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Hello!

I'm Daniela, an Industrial Designer who finds inspiration in the marvels of the "constructed world." I firmly believe that knowledge and experiences contribute to our daily enrichment.

My fascination with human creativity, the exploration of our surroundings, and the desire to connect with others through language, culture, and objects has guided us on unforeseen paths.

My academic journey in Design stems from a profound admiration for the intricacies of the constructed world.

I have a strong interest on the environment, because humans evolve with their natural surrounding. So, I see sustainability as the lens we have to use to face our present and future.

dsdanism@gmail.com