1. senior bowl game
Traditioanl
2. charity run
4. flag football
Logo Development ................................................................... 79 Flyer ........................................................................................ 80 Digital ...................................................................................... 81
5. hall of fame
Logo Development 83 Program 84 Invitations 85 6. middle school showcase
Logo Development 87 Flyer 88 7.
miscellaneous
3. girls of fall
Senior Bowl Committee Logo Development 90 Senior Bowl Experience Logo Development ............................ 91 Legacy Club Logo Development .............................................. 92 Legacy Club Invitation ............................................................. 93 Legacy Club PPT Deck Template 94 Economic Impact Piece 95 Senior Bowl PPT Deck Template............................................. 96 Calendar Card .......................................................................... 97 Scout School Flyer .................................................................... 98 White Board Calendar Graphics 99 Business Papers 100 Letterhead & Envelope ................................................... 101
Nappie Nomination Eblast ...................................................... 102 Media Days Postcard 103
8. media
Trade Media Partners 106 Trade Media Realationships 107 Partnership Offerings ............................................................... 108 Trade Media Valuation ............................................................. 110
Media 3 General Ad 4 Game Print Ad ............................................................. 4 Radio Script .................................................................. 5 Outdoor 5 TV Storyboard 5 Experience Print Ad 6 Press Register Adscape 6 Digital Campaign ................................................................. 7 Geofence Ads................................................................ 8 Desktop Ads 10 Ticket Art 12 Hotel Key Card & Envelope 13 Street Banners ....................................................................... 14 Program Cover ...................................................................... 15 Credentials 16 Game Week 17 Game Day 18 Employee 19 Event Invitations ................................................................... 20 Past Player Welcome Reception 21 Welcome Reception 21 PFS Agent ..................................................................... 21 Singage .................................................................................. 22 Office Window Clings ................................................. 23 Convention Center Doors 24 Stadium Seat Banners 25 Media Exhibit Banners ................................................. 26 Baumhowers Bell Air Mall Mural 27 Credential Boards 28 Social Media Elements 38 SnapChat Filters ........................................................... 39 Facebook Photos ........................................................... 40 Social Media Sign 41 Player Communication 42 Player Invite 43 Player Schedule ............................................................. 44 Game Week Schedule 45 Schedules for Hotel Screens 46
Fan Communication 47 Fan Guide..................................................................... 48 Clear Bag Policy ........................................................... 49 Food Drive Flyer 50 Tailgate Party Logo 51 Ticket Renewal Postcard 52
Logo Development ................................................................ 54 Save the Date ........................................................................ 55 Email 55 Postcard 56 Brochure 57 Entry Form ........................................................................... 58 School Form ......................................................................... 59 Digital 60 Print 61 Outdoor 62 Radio Spot ............................................................................ 63 Charity Run Medals ............................................................. 64 Social Media Elements 65 SnapChat Filter 65 Facebook Graphics 66 T-shirt ................................................................................... 67
TABLE OF CONTENTS
Logo Development 69 Program ....................................................................... 70 Poster ........................................................................... 71 Signs 72 Print Ad 73 Outdoor 74 Digital .......................................................................... 75 Social Media Elements ................................................. 76 Credentials 77
1: SENIOR BOWL GAME
TRADITIONAL MEDIA
Together, we’ve worked to build a stronger brand presence in traditional media while responding to two changes over recent years: cobranding with Reese’s and narrowing media trade budgets.
To stand out in traditional media at a level attractive to national sponsors such as Reese’s, we built the campaign around two lines fans/consumers have responded strongly to. “A Sunday Player’s Last Saturday” establishes the brand’s unique importance to both college and professional football; “It’s In Your Blood” applies that position to the region’s traditions of rivalry and love for the game.
Reese’s Senior Bowl won the award for Best Integrated Campaign in the American Advertising Federation’s Mobile Bay competition.
· General Print Ad
· Game Print Ad
· Radio Script
· Outdoor · TV Spot
· Experience Print Ad
· Press Register Adscape
3
4
Game Print Ad General Print Ad
2018 Game :30 Radio Script
It’s a Sunday player’s last Saturday: The 69th annual Reese’s Senior Bowl, Saturday, January 27th. And for the fans...the game lasts all week long. Get in on the action with game-week events like the Reese’s Senior Bowl Experience and Coca-Cola “Meet the Players” — then get your game on at the Piggly Wiggly Tailgate party. It’s the 69th annual Reese’s Senior Bowl. Tickets on sale now at area Piggly Wiggly stores and at senior bowl dot com.
Outdoor
5 AUDIO: VOICE OVER t s in your b ood anuary 27 Mob e T cke s on sale now at Senior Bow dot com 2018 REESE’S SENIOR B OWL :30 sec. T V VISUAL We just see the ops o a ow of bassinets Nurse has her back to camera, wrapp ng up work at her coun er Goes to leave the room and pauses at the door ook ng back sweet y She eaves Once we see her walk pas the viewing window a foo ball s hrown rom he far r ght bassinet
TV Spot Storyboard
Experience Print Ad
REESE’S SEnioR bowl E xpERiEncE
Friday, January 26
Mobile Convention Center / Exhibit Hall
Free events
3:00pm–6:00pm reese’s Grid iron Challenge
3:30pm–6:00pm Coca-Cola Meet the Players Appearance by the New Orleans Saintsations
REESE’S SEnioR bowl GaMe day, saturday, January 27 Ladd-Peebles Stadium
9:30am - Baumhower’s restaurant tailgate Challenge & Piggly Wiggly tailgate Party
9:30am - reese’s Feeding america & Feeding the Gulf Coast Donate three nonperishable food items & receive a free t-shirt
1:30pm - Kickoff Tickets at seniorbowl.com
Tailgate Party passes available now with purchase of game ticket at area Piggly Wiggly stores.
6
Press Register Adscape
DIGITAL CAMPAIGN
7
· Geofence Digital Ads
· Desktop Digital Ads
Winning in a changing media environment required impact-multiplying strategy, placement and design. With a goal of building loyal fans on a scale appropriate to major national sponsors, we zeroed in on the hottest target: fans in stadiums. We geo-fenced 11 regular season games, making 860,000 impressions and building lasting, engaged new audiences for Reese’s Senior Bowl’s website and social media.
· 11 geo-fenced games
· Touching 13 college teams and fan bases
· covering 9 states
· 862, 205 impressions
· 1,087 site visits
Geofence mobile ad Geofence mobile ad
8
1 frame 2 GEOFENCE DIGITALS
frame
November 4, 2017
November 4, 2017
Clemson North Carolina State
Attendance: 57,600
Oklahoma Oklahoma State
Attendance: 56,790
November 4, 2017 LSU Alabama
Attendance: 101,821
November 11, 2017
November 25, 2017 Alabama Auburn
Attendance: 87,451
November 25, 2017 Ohio State Michigan
December 23, 2017 Appalachian State Toledo
Attendance: 28,706
Georgia Auburn
Attendance: 76,534
January 1, 2018 Georgia Oklahoma
Attendance: 92, 844
January 1, 2018 Univ. Central Florida Auburn
January 1, 2018 Alabama Clemson
Attendance: 72,360
January 8, 2018 Alabama Georgia
Attendance: 75, 000
9 GEOFENCE DIGITALS
@
@
@
@
@
@ Attendance: 112,028
vs
vs
vs
vs Attendance: 71,109
vs
We place digital display advertising programmatically, that is, through a network off ad exchanges that allow us to run display ads on a variety of sites, not under common ownership. Because we know that the site-specific ad placement isn’t nearly as important as person-specific ad placement, we utilize behavior and online consumption habits to optimize ad placement and reach users in the best position to receive your message.
10 DESKTOP DIGITALS
frame 1 frame 2 frame 3
11 frame 1 frame 2 frame 1 frame 2 DESKTOP DIGITALS
TICKET ART
12
JANUARY 27, 2018 | KICKOFF: 1:30 MOBILE, AL LADD - PEEBLES STADIUM
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HOTEL KEY CARD & ENVELOPE
STREET BANNERS
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15
Untitled-2 1 12/12/17 2:04 PM
PROGRAM COVER
· Game Week Credentials
· Game Day Credentials
· Employee Credentials
CREDENTIALS
16
17 Not valid oN game day 2018 all access Practice field access uNlimited f ield access West side gate eN tra Nce (i-W ) to ladd- P eebles s tadium Not valid oN game day Ja Nuary 22-26, 2018 Not valid oN game day 2018 Post-Practice access oNly Not valid oN game day 2018 committee Post-Practice access oNly Not valid oN game day 2018 GAME WEEK CREDENTIALS
18 s uite Leve 1 of press box 2018 s tadium board Tai gaTe parT y, Corpora e TenT viLL age sui e eveL (exCLuding suiT 2018 field access l imited P re-game oNly No coaches/ P layer box c or P orate P artN er CorporaTe TenT viLL age (TenT 1-3) TaiLgaTe parT y, press box (souTh sui e) 2018 Work er TaiLgaTe parT y, press box CorporaTe Ten viLL age, suiTe Leve earer of This pass mus serve in working apa on y 2018 field access l imited P re-game a Nd last 5 miN oNly No coaches/ P layer box m edia/ P ress box press box aLL areas) 2018 GAME DAY CREDENTIALS field access No coaches/ P layer box a ll-ac cess Tai gaTe par y, press box Corpora e TenT viLL age, uiTe eve 2018 field access Press b ox 2018 c oaches/Players be N ch Corpora e TenT viLL age LoCker room, press box field access 2018 field access No coaches/ P layer box e ve N t o P era tio N s press box pa room on y) 2018 m edia/P hoto press box (pre-game, ha fTime on y) field access No coaches/ P layer box 2018 2018 Pre-game oNly No other access
19 s taff s taff Phil s avage e xecutive director s taff s taff Julie Jeter hicks d irector of c orP orate sP oN sorshiP s a Nd bra Nd m a N ageme N t s taff s taff rob l ehocky d irector of Public relatioN s a Nd d igital media s taff s taff soN ya Wakefield d irector of t icket s ales a Nd b usiNess m a N ageme N t s taff s taff l aureN flemiNg d irector of hos P itality e ve N ts a Nd c ommuNity o utreach Programs s taff s taff Patrick Woo s coutiNg coordiN ator s taff s taff zach guard s coutiNg assista N t s taff s taff sarah scelfo ticket office ma N ager EMPLOYEE CREDENTIALS
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· Past Player Reception · Welcome Reception · PFS Agent Invitation
E VENT INVITATIONS
21 Wednesday, January 24, 2018 5:30 pm –7:00 pm Battle house r enaissance h otel c rystal Ballroom Al A b A m A Power PA st Pl Ayer r ece Ption Admit one Must be 21+ to attend Admit One Must be 21+ to attend Monday, January 22, 2018 6:30pm–9:00pm Meet the players 7:00pm-8:00pm Battle house r enaissance h otel Moonlight Ballroo M Welc O me receptiO n Including Reese’s Dessert Party and Player Meet & Greet Past Player Welcome Reception PFS Agent
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Office Window Clings
Convention Center Doors
Stadium Seat Banners
Media Exhibit
Baumhowers Bell Air Mall Mural
Credential Boards
SIGNAGE ·
·
·
·
Banners ·
·
23 OFFICE WINDOW CLINGS
24 CONVENTION CENTER DOORS
25 STADIUM SEAT BANNERS
26 MEDIA EXHIBIT BANNERS
27 BAUMHOWERS BELL AIR MALL MURAL
28 Field access No children under 16 allowed on the field during game. pre-game only pre-game & 5 miN. to go staFF staFF sta FF name staFF title staFF headshot Field access n coaches/player box a ll-access TailgaT Par y, ress box Cor ora e en village, uiT level 2018 Field access press box 2018 coaches/players bench Cor ora enT village o ker room, ress box Field access 2018 media/photo ress box Pre-game, half ime only) Field access coaches/player box 2018 Field access coaches/player box e vent operations ress box (Pa room only) 2018 Field access limited pre-game only n coaches/player box corporate partner CorPora en village (Ten s 1-3) Tailga e ParTy, Press box (souT suiTe) 2018 2018 pre-game only no other access Field access limited pre-game and last 5 min only n coaches/player box media/press box Press box ll areas) 2018 CREDENTIAL BOARDS
corporate tent village
29
staFF staFF sta FF name staFF title staFF headshot Wristbands Field access o coaches/player box a ll-access Tailga ParTy, Press box CorPoraT en village, sui e level 2018 coaches/players bench Cor ora e en village o ker room, ress box Field access 2018 CREDENTIAL BOARDS
30 press level staFF staFF sta FF name staFF title staFF headshot pa booth only pre-game & halF time north & south suites only Field access coaches/player box a ll-access TailgaT Par y, ress box Cor ora e en village, ui level 2018 Field access limited pre-game and last min only o coaches/player box media/press box ress box all areas) 2018 coaches/players bench Cor ora enT village o ker room, ress box Field access 2018 Field access press box 2018 Worker TailgaT Par y, ress box Cor ora en village, ui level earer of his ass mus serve in working C only 2018 Field access o coaches/player box e vent operations ress box (P oom nly) 2018 media/photo ress box Pre-game, halfTime only) Field access o coaches/player box 2018 Field access limited pre-game only o coaches/player box corporate partner Cor ora e Ten village (Ten 1-3) TailgaT Par y, Press box (sou h sui e) 2018 CREDENTIAL BOARDS
31 lobby staFF staFF sta FF name staFF title staFF headshot Field access coaches/player box a ll-access TailgaT Par y, ress box Cor ora e en village, ui level 2018 Field access press box 2018 coaches/players bench Cor oraT en village oCker room, Press box Field access 2018 Field access limited pre-game and last min only o coaches/player box media/press box ress box all areas) 2018 Worker TailgaT Par y, ress box Cor ora e en village, ui level earer of his ass mus serve in working only 2018 suite level of Press box 2018 Field access limited pre-game only n coaches/player box corporate partner CorPora enT village (Ten 1-3) Tailga e Par y, Press box (souT sui e) 2018 stadium board Tailga e Par y, CorPora enT village sui level (ex luding suiT 2018 media/photo ress box re-game, half ime only) Field access n coaches/player box 2018 Field access n coaches/player box e vent operations Press box (Pa room only) 2018 CREDENTIAL BOARDS
32 region’s suite staff staff staff name staff title staff headshot Wristband Worker TailgaT ParT y, Press box CorPora e enT village, suiTe level earer of his ass mus serve in working a a only
CREDENTIAL BOARDS
2018
33 piggly Wiggly tailgate party staff staff staff name staff title staff headshot Wristband field access o coaches/player box a ll-access Tailga e Par y, ress box CorPora e en village, uiT level 2018 field access limited pre-game only o coaches/player box corporate partner CorPora e en village (TenT 1-3) Tailga e ParT y, Press box (souTh sui e) 2018 Worker Tailga e Par y, ress box CorPora e Ten village, uiT level earer of his ass mus serve in working a C y only 2018 s tadium board TailgaT ParT y, Cor oraT enT village uiT level (exCluding suiT ii 2018 CREDENTIAL BOARDS
34 gates 1-4 W&e staff staff staff name staff title staff headshot field access n coaches/player box a ll-access Tailga e ParT y, ress box CorPora e enT village, suiT level 2018 Worker Tailga e Par y, Press box CorPora e Ten village, ui level earer of his ass mus serve in working y only 2018 s tadium board Tailga e Par y, CorPora e en village sui e level (ex luding sui e 2018 field access press box 2018 media/photo Press box re-game, halfTime only) field access n coaches/player box 2018 coaches/ players bench CorPora e Ten village loCker room, ress box field access 2018 field access o coaches/player box e vent operations Press box (Pa oom only) 2018 field access limited pre-game and last 5 min only o coaches/player box media/press box Press box all areas) 2018 CREDENTIAL BOARDS
35 suite level staff staff staff name staff title staff headshot field access coaches/player box a ll-access Tailga e Par y, ress box CorPora e en village, uiT level 2018 Worker Tailga e ParT y, ress box CorPora e enT village, suiT level earer of his ass mus serve in working a C T only 2018 s tadium board TailgaT ParT y, Cor oraT enT village uiT level (exCluding suiT ii 2018 suite level 1 of ress box 2018 CREDENTIAL BOARDS
meet the players
36
staff staff staff name staff title staff headshot
not valid on game day 2018 all access CREDENTIAL BOARDS
Wristband
37 field access - ladd practice staff staff staff name staff title staff headshot practice field access unlimited field access West side gate entrance (i-W to ladd-peebles stadium not valid on game day January 22-26, 2018 not valid on game day 2018 all access not valid on game day 2018 not valid on game day 2018 post-practice access only not valid on game day 2018 committee post-practice access only CREDENTIAL BOARDS
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· SnapChat Filters · Facebook Photos · Social Media Sign
SOCIAL MEDIA ELEMENTS
39 SNAPCHAT FILTERS
40 Profile Photos
FACEBOOK PHOTOS
Cover Photo
41
SOCIAL MEDIA SIGN
#seniorbowl
PLAYER COMMUNICATION
42
Player Invite · Player Schedule · Game Week Schedule · Schedules
Hotel
·
for
Screens
43 151 Dauphin Street Mobile, AL 36602 2017 Senior Bowl kansas city chiefs kareem hunt Congratulations, You’re invited to spend a week with the National Football League at the Annual Reese’s Senior Bowl january 27,2018 • mobile, al • ladd-peebles stadium Envelope Invite PLAYER INVITE
THURSDAY, JANUARY 25 6:30am–8:30am Breakfast HQ Bon Secour Bay 8:30am–10:00am Team Position Meetings Mobile Convention Center 10:00am–10:30am NFL League Office Meetings Mobile Convention Center 11:30am–1:00pm Lunch Taping HQ Bon Secour Bay 2:15pm Buses Depart For Practice 3:00pm–5:00pm Practice Ladd-Peebles Stadium 5:00pm–5:15pm Post-Practice Availability Ladd-Peebles Stadium MIDFIELD 6:20pm Depart For Players Dinner 6:30pm–8:00pm Dinner Players-Only Function Battle House Hotel 8:30pm–10:00pm Team/Position Meetings Mobile Convention Center 10:30pm–11:30pm Player Snack SOUTH SCHEDULE NORTH SCHEDULE THURSDAY, JANUARY 25 6:30am–8:30am Breakfast HQ Bon Secour Bay II 8:30am–9:00am NFL League Office Meetings Mobile Convention Center 9:00am–10:15am Team/Position Meetings Mobile Convention Center 10:15am–11:30am Lunch Taping HQ Bon Secour Bay II 11:45am Buses Depart For Practice 12:30pm–2:30pm Practice Ladd-Peebles Stadium 2:30pm–2:45pm Post-Practice Availability Ladd-Peebles Stadium NORTH END ZONE 4:30pm–5:30pm Team/Position Meetings Mobile Convention Center 6:20pm Depart For Players Dinner 6:30pm–8:00pm Dinner Players-Only Function Battle House Hotel 8:30pm–10:00pm Team/Position Meetings Mobile Convention Center 10:30pm–11:30pm Player Snack HQ Bon Secour Bay III “ I don’t have anything to hide. I want to compete with the best.” Von Miller – All-Pro LB, Denver Broncos Always go and compete. The Combine is whatever. The Senior Bowl is actually football. Go out and play some football and show these scouts what you can do.” Derek Carr –GAME WEEK SCHEDULE FRIDAY, JANUARY 26 7:00am–8:00am Breakfast HQ Bon Secour Bay II 8:00am–9:00am Athletes for Hope HQ Bon Secour Bay III 9:00am–12:00pm Community Service Project 11:30am–1:00pm Lunch HQ Bon Secour Bay II 1:00pm–2:00pm North South Walk-Throughs Mobile Convention Center 2:00pm–3:00pm Team Meetings Swap Mobile Convention Center 3:30pm–4:45pm Meet the Players Group Mobile Convention Center 4:45pm–6:00pm Meet the Players Group Mobile Convention Center 5:00pm–7:00pm Dinner HQ Bon Secour Bay II SATURDAY,
27 6:00am–8:00am Continental Breakfast HQ Bon Secour Bay II 8:00am–8:30am Chapel HQ Mobile Bay II 8:00am–8:30am Mass Service HQ Mobile Bay 8:30am–10:00am Pre-Game Meal Taping HQ Bon Secour Bay II 10:00am–10:45am Team Meetings Mobile Convention Center 11:00am Team Buses Depart For Stadium 12:00pm–12:55pm Pre-Game Warmup Ladd-Peebles Stadium 1:00pm Pre-Game Show Begins Ladd-Peebles Stadium 1:37pm KICKOFF Reese’s Senior Bowl 2018 Ladd-Peebles Stadium Post Game Post-Game Media Availability Stadium Lobby 5:30pm–6:30pm Equipment Drop HQ 1st Floor 5:30pm– 8:00pm Dinner HQ Bon Secour Bay II SUNDAY, JANUARY 28 5:30am–11:00am Continental Breakfast HQ Bon Secour Bay II 5:30am–1:00pm Player Departures SOUTH
NORTH SCHEDULE 6:30am–8:30am Breakfast HQ Bon Secour Bay 8:30am–9:45am Team Position Meetings Mobile Convention Center 10:00am–10:30am NFL Officials Meeting Mobile Convention Center 10:30am–1:00pm Lunch Taping HQ Bon Secour Bay 2:15pm Buses Depart For Practice 2:45pm Team Photo w/ Head Coach Ladd-Peebles Stadium 3:00pm–5:00pm Practice Ladd-Peebles Stadium 5:00pm–5:15pm Post-Practice Availability Ladd-Peebles Stadium MIDFIELD 5:00pm–6:30pm Dinner HQ Bon Secour Bay 6:30pm–8:00pm FCA Rally optional Mobile Convention Center 6:30pm–8:00pm Alumni Functions optional 8:30pm–11:00pm Formal NFL Club Interviews Mobile Convention Center (GROUP3, LB/DB NFL Psychological Testing HQ 1st Floor (GROUP1, QB, RB, OL, SPECIALISTS) Informal NFL Club Interviews (GROUP2, TE,WR, DL 10:30pm–11:30pm Player Snack HQ Bon Secour Bay III WEDNESDAY, JANUARY 24 6:30am–7:30am Breakfast HQ Bon Secour Bay 7:30am–8:15am National Scouting Weigh-In Mobile Convention Center 8:30am–10:30am Team/Position Meetings Mobile Convention Center 10:45am–12:00pm Player Media Day/Lunch Mobile Convention Center 12:00pm–12:45pm Taping HQ 4th Floor 1:00pm Buses Depart for Practice 1:30pm–3:00pm Practice Ladd-Peebles Stadium 3:00pm–3:15pm Post-Practice Availability Ladd-Peebles Stadium SOUTH END ZONE 5:00pm–6:00pm Team/Position Meetings Mobile Convention Center 6:20pm Depart for Dinner 6:30pm Dinner Battle House Hotel 7:00pm–8:15pm Financial Education Battle House Hotel “START STRONG–YOUR FINANCIAL GAME PLAN” Presentedby:MorganStanleyGlobalSports&Entertainment 8:30pm–11:00pm Formal NFL Club Interviews Mobile Convention Center (GROUP2, TE,WR,DL) NFL Psychological Testing HQ 1st Floor (GROUP3,LB/DB) Informal NFL Club Interviews (GROUP1, QB, RB, OL, SPECIALISTS) 10:30pm–11:30pm Player Snack HQ Bon Secour Bay III TUESDAY,
23 6:30am–8:15am Breakfast HQ Bon Secour Bay 8:30am–9:15am National Scouting Weigh-In Mobile Convention Center 9:30am–11:30am Team/Position Meetings Mobile Convention Center 12:00pm–1:15pm Player Media Day/Lunch Mobile Convention Center 1:45pm–2:30pm Taping HQ 4th Floor 3:00pm Buses Depart for Practice 3:30pm–5:00pm Practice Ladd-Peebles Stadium 5:00pm–5:15pm Post-Practice Availability Ladd-Peebles Stadium MIDFIELD 6:20pm Depart for Dinner 6:30pm Dinner Battle House Hotel 7:00pm–8:15pm Financial Education Battle House Hotel “START STRONG–YOUR FINANCIAL GAME PLAN” Presentedby:MorganStanleyGlobalSports&Entertainment 8:30pm–11:00pm Formal NFL Club Interviews Mobile Convention Center (GROUP2, TE,WR,DL NFL Psychological Testing HQ 1st Floor (GROUP3, LB/DB) Informal NFL Club Interviews (GROUP1, QB, RB, OL, SPECIALISTS) 10:30pm–11:30pm Player Snack HQ Bon Secour Bay III 6:30am–8:30am Breakfast HQ Bon Secour Bay 8:30am–9:00am NFL Officials Meeting Mobile Convention Center 9:00am–10:15am Team Position Meetings Mobile Convention Center 10:15am–11:30am Lunch Taping HQ Bon Secour Bay 11:45am Buses Depart For Practice 12:15pm Team Photo w/ Head Coach Ladd-Peebles Stadium 12:30pm–2:30pm Practice Ladd-Peebles Stadium 2:30pm–2:45pm Post-Practice Availability Ladd-Peebles Stadium NORTH END ZONE 4:30pm–5:30pm Team Position Meetings Mobile Convention Center 5:00pm–6:30pm Dinner HQ Bon Secour Bay 6:30pm–8:00pm FCA Rally (optional) Mobile Convention Center 6:30pm–8:00pm Alumni Functions (optional) 8:30pm–11:00pm Formal NFL Club Interviews Mobile Convention Center (GROUP3, LB/DB) NFL Psychological Testing HQ 1st Floor (GROUP1, QB, RB, OL, SPECIALISTS) Informal NFL Club Interviews (GROUP2, TE,WR, DL) 10:30pm–11:30pm Player Snack HQ Bon Secour Bay III WEDNESDAY, JANUARY 24 TUESDAY, JANUARY 23 PLAYER SCHEDULE ROOM ASSIGNMENTS SOUTH TEAM MEETING ROOMS Mobile Convention Center - Rooms 201 & 202 A & B SOUTH TEAM TRAINING ROOM Renaissance Riverview Plaza Hotel - Admiral Room (4th Floor) NORTH TEAM MEETING ROOMS Mobile Convention Center - Rooms 203 & 204 A & B NORTH TEAM TRAINING ROOM Renaissance Riverview Plaza Hotel - Commodore Room (4th Floor) TRAINING TABLE Renaissance Riverview Plaza Hotel - Bon Secour Bay II ADIDAS OPERATIONS Renaissance Riverview Plaza Hotel - Bon Secour Bay XOS DIGITAL ROOM Renaissance Riverview Plaza Hotel - Mobile Bay II & III MORGAN STANLEY GLOBAL SPORTS & ENTERTAINMENT HOSPITALITY SUITE Renaissance Riverview Plaza Hotel - Jubilee Suite FORMAL NFL CLUB INTERVIEWS Mobile Convention Center Ballroom MON., JAN. 22 TUES., JAN. 23 WED., JAN. 24 “I went to the Senior Bowl because I felt like it would benefit you the most to go out there with some of the best in college football and compete and show these scouts what you can do against the best of the best.” All-Pro DL, Los Angeles Rams ZEBRA TECHNOLOGY Renaissance Riverview Plaza Hotel Mobile Bay NFL PSYCHOLOGIAL TESTING Renaissance Riverview Plaza Hotel HQ 1st Floor Con act us at 202-862-9183 or morganstanley com/wea th/gse © 0 7 M gan S an m h a e C M m e S PC C C 966 0 1 1 C 9 3 1 1 7 y unit t ppor O eates r C ent Tal Morgan Stanley G obal Spo ts & En ertainmen is a division of Morgan Stanley Wealth Management that helps tackle complex nancial challenges and opportunities for emerging and veteran talent. We understand, educate, advise and deliver nancial strategies to help you develop a game plan and stick to your playbook. 2018 PLAYER SCHEDULE PLAYER SCHEDULE
JANUARY
SCHEDULE
JANUARY
45 1:00pm–2:00pm North South Walk- hroughs Mobile Convention Center CloSED to PuB IC MEDIa 3:00pm–6:00pm reese’s Senior Bowl Experience Mobile Convention Center PrESENtED By alaBaMa PoWEr Exhibit Hall 3:30pm–6:00pm Coca-Cola Meet the Players Mobile Convention Center Exhibit Hall FRIDAY,
26 12:30pm–2:30pm North team Practice ladd-Peebles Stadium 3:00pm–5:00pm South eam Practice ladd-Peebles Stadium THURSDAY,
25 12:30pm–2:30pm North team Practice ladd-Peebles Stadium 3:00pm–5:00pm South eam Practice ladd-Peebles Stadium 6:30pm–8:00pm FCa ally PrESENtED By CHIK-FIl-a Mobile Convention Center tICKEt r quIrED South Exhibit Hall 8:30pm–11:00pm Formal NF Club Player Interviews Mobile Convention Center NFl PErSoNNEl oNly Ballroom WEDNESDAY, JANUARY 24 Game week
Game week
7:30am–9:15am National Football Scouting Weigh-In Mobile Convention Center South Exhibit Hall 10:45am–1:15pm Player Media Day Mobile Convention Center PlayErS & CrEDENtIalED MEDIa oNly North Exhibit Hall 1:30pm–3:00pm South team Practice add-Peebles Stadium 3:30pm–5:00pm North team Practice add-Peebles Stadium 8:30pm–11:00pm Formal NF Club Player Interviews Mobile Convention Center NF PErSoNNEl oNly Ballroom TUESDAY, JANUARY 23 MONDAY, JANUARY 22 5:30pm Introductory Press Conference enaissance iverview Plaza PHIl SavagE, SE ECt Play r Mobile Bay III 6:30pm–9:00pm Welcome reception Battle House enaissance Hotel PrESENtED B ty&CouNtyo MoBI E Moonlight Ballroom Nv tat oN rEquIrED 8:30pm–11:00pm Formal NF Club Player Interviews Mobile Convention Center NF PErSoNNEl oNly Ballroom 10:00pm–11:00pm Informal NFl Club Interviews enaissance iverview Plaza SUNDAY, JANUARY 21 2018 schedule of events medI a Pa RtneRs co RPo R ate team Game d ay schedule 9:30am–12:00pm Baumhower’s restaurant add-Peebles Stadium ailgate Challenge Stadium Parking ot 10:30am–1:00pm Piggly Wiggly tailgate Party add-Peebles Stadium NEED PaSS to ENtEr East Parking ot 11:30am Stadium ates, Press Box, add-Peebles Stadium & IberiaBank Corporate ent village pens 1:00pm Pregame Show Begins add-Peebles Stadium 1:30pm KICKoFF reese’s Senior Bowl add-Peebles Stadium Post game Postgame Media availability West Stadium Concourse Take Water Street to I-10 W. Take I-10 W to Exit 25B (Virginia St.) Take a right on Virginia Street. Follow Virginia Street until you reach stadium on left side of street. LADD-PEEBLES STADIUM dIR ectIons om R ena ssance RI ve R v ew P la Z a hotel Tower on Ryan Park 790 AM 92 ZEW 92.5 FM 97X the Rock Station Alabama Coasting Alabama Media Group Atmore Advance Auburn/Opelika Parents Call News Cat Country 98.7 FM Coastal Traffic Cox Media Cumulus Mobile Eastern Shore Parents ESPN Radio Panama City 104.3 FM FM Talk 106.5 Greater Pensacola Parents Gulf Coast Media iHeartRadio Lagniappe Lamar Mobile Bay Magazine Mobile Bay Parents Montgomery Parents The Clarke County Democrat The South Alabamian The Thomasville Timest WALA FOX 10 Washington County News WEAR ABC WEBY 1330 AM WHEP 1310 AM WKRG News WPNN 103.7 FM WNSP Sports Radio 105.5 FM WPMI Local 15 SATURDAY, JANUARY 27 9:30am–1:30pm Ladd-Peebles Stadium East Parking Lot (Entrance of Piggly Wiggly Tailgate Party) Donate three nonperishable food items & receive a free t-shirt. REESE’S FEEDING AMERICA & FEEDING THE GULF COAST GAME WEEK SCHEDULE
JANUARY
JANUARY
schedule
schedule
SCHEDULES FOR HOTEL SCREENS
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47 FAN COMMUNICATION · Fan Guide · Clear Bag Policy · Food Drive Flyer · Tailgate Party Logo · Ticket Renewal Postcard
48 151 DAUPHIN STREET MOBILE, AL 36602 seniorbowl.com TICKET HOTLINE 888-736-BOWL PRST STD U.S. Postage PAID Mobile, AL Permit 0000 2018 fA n g UID e STADIUM INFORMATION Address: 1621 Virginia Street, Mobile, AL Ladd-Peebles Stadium gates open at 11:30am Questions, RV parking, tent space: 251-208-2500 e DAy InfoRMATIon 2018 ReeSe’S SeNIOR bOwl Saturday, January 27 Ladd-Peebles Stadium 1:00pm Pregame show 1:30pm Kickoff PARKING INFORMATION Parking lot opens at 7:00am RV parking begins Thursday, Jan. 25 at noon Cost: $50/day for RVs Game Day Parking: $20/car GAMe DAY SHUTTle The Wave Transit System will be providing game day shuttle service from Hank Aaron Stadium starting at 9:30am. Service is open to the general public. Shuttle can accommodate people with special needs. Cost: $2.50/roundtrip per person Children 5 and under ride free Saturday, January 27 at 9:30am–1:30pm Ladd-Peebles Stadium East Parking Lot entrance of Piggly wiggly Tailgate Party) Donate three nonperishable food items & receive a free t-shirt. ReeSe’S FeeDING AMeRICA & FeeDING THe GUlF COAST M eDIA PARTneRS CoRPoRATe Te AM PRe-g AM e e venTS CHICK-FIl-A FellOwSHIP OF CHRISTIAN ATHleTeS RAllY Wednesday, January 24 at 6:30pm–8:00pm Mobile Convention Center Visit southalabamafca.org for information STAURANT Saturday, January 27 at 9:30am–noon Ladd-Peebles Stadium Parking Lot Competition held to determine Reese’s Senior ear. Winner is awarded special tailgate-themed trophy on field during the game and receives a prize package from AYeRS riday, January 26 at 3:30pm–6:00pm ans can meet their favorite Reese’s Senior Bowl ReeSe’S SeNIOR bOwl eXPeRIeNCe Presented By Alabama Power riday, January 26 at 3:00pm–6:00pm amily-friendly event that includes interactive activities for children and adults, music, and to the public TICkeT Info RMATIon TICKeT OUTleTS Call 888-736-bOwl or visit seniorbowl.com Tickets also available at PIGGLy WIGGLy stores. Tickets purchased at PIGGLy WIGGLy will include fREE pass to PIGGLy WIGGLy Tailgate Party. Group discounts available for groups of 25 or more. Call Reese’s Senior Bowl Ticket Office for details. $30 Sideline area $20 Sideline area $10 End zone (general admission) ReeSe’S SeNIOR bOwl TICKeT PRICeS PRACTICe SCheDULe NORTH TeAM Tuesday, Jan. 23 3:30pm–5:00pm Ladd-Peebles Stadium Wednesday, Jan. 24 12:30pm–2:30pm Ladd-Peebles Stadium Thursday, Jan. 25 12:30pm–2:30pm Ladd-Peebles Stadium SOUTH TeAM Tuesday, Jan. 23 1:30pm–3:00pm Ladd-Peebles Stadium Wednesday, Jan. 24 3:00pm–5:00pm Ladd-Peebles Stadium 790 AM 92 ZEW 92.5 FM 97X the Rock Station Alabama Coasting Alabama Media Group Atmore Advance Auburn/Opelika Parents Call News Cat Country 98.7 FM Coastal Traffic Cox Media Cumulus Mobile Eastern Shore Parents ESPN Radio Panama City 104.3 FM FM Talk 106.5 Greater Pensacola Parents Gulf Coast Media iHeartRadio Lagniappe Lamar Mobile Bay Magazine Mobile Bay Parents Montgomery Parents The Clarke County Democrat The South Alabamian The Thomasville Timest WALA FOX 10 Washington County News WEAR ABC WEBY 1330 AM WHEP 1310 AM WKRG News 5 WPNN 103.7 FM WNSP Sports Radio 105.5 FM WPMI Local 15 Y TAIlGATe PARTY Saturday, January 27 at 10:30am–1:00pm Ladd-Peebles Stadium East Parking Lot Lots of free food, live music, and interactive activities in a familyfriendly setting. fREE with purchase of Reese’s Senior Bowl game ticket at any Piggly Wiggly location. Tower on Ryan Park FAN GUIDE
49 Email
CLEAR BAG POLICY
Image for Website
REESE’S
Saturday, January 27 • 9:30am–1:30pm
january 27 - mobile, alabama - Ladd-peebles stadium Tickets on sale now at Seniorbowl.com
50
FOOD DRIVE BENEFITING FEEDING AMERICA & FEEDING THE GULF COAST
Ladd-Peebles Stadium East Parking Lot (Entrance of Piggly Wiggly Tailgate Party)
Donate three nonperishable food items & receive a free t-shirt. FOOD DRIVE FLYER
51 TAILGATE PARTY LOGO
seats for the 2018 reese's senior bowl game are listed above. if you would like to purchase identical seating for the 2019 reese's senior bowl game, please return this card and your payment before april 13th. the price of each ticket is $32 and the tickets will be mailed to you in the month of november. should you need additional tickets or different seating for the 2019 game, please check the appropriate box below and you will be contacted after the deadline.
52 2017 Senior Bowl kansas city chiefs kareem hunt 151 Dauphin Street Mobile, AL 36602 check ________ credit c ard (Visa, mc , a mex, Disc) credit c ard ___________________________________ e xp __________ signature _____________________________________________________ t ickets @ $32 each = $__________________________ phone ( ) _____________________________________ email ____________________________________________ Thank you for your continuous support of Reese’s Senior Bowl! i would like to be contacted in may for additional/different tickets. your
TICKET RENEWAL POSTCARD
Front Back
2: CHARITY RUN
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54
LOGO DE v ELOP m ENT
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
•
•
•
•
55 S Av E THE DATE 30 TH ANNUAL CHARITY RUN
Events for everyone: 10K, 5K, and 1-MILE Fun Run
•
Early bird entry fee of $15 adults & $10 children, until Sept 15*
Long-sleeve race t-shirt
Family Fun Festival in Bienville Square: free food, music, and activities
Help area youth! More than $4.5 million raised REGISTER TODAY Reese’s Senior Bowl Headquarters (151 Dauphin St.) • McCoy Outdoors Run-n-Tri • Fleet Feet • Running Wild in Fairhope or at seniorbowl.com * $20 adult, $15 child after Sept 15; $25 adult, $20 child after Nov 2 PRESENTED BY Wells Fargo & Blue Cross Blue Shield of Alabama Saturday, November 4th Downtown Mobile First step: save the Date Email PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
56 PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama Saturday, November 4th Downtown Mobile First step: save the Date
Street Mobile, AL
151 Dauphin
36602
30 TH ANNUAL REESE’S SENIOR
RUN PRESENTED BY Wells Fargo & Blue Cross Blue Shield of Alabama
Events for
10K, 5K, and 1-MILE Fun Run
Early bird entry fee of $15 adults & $10 children, until Sept 15*
race t-shirt
free food, music, and activities
million raised REGISTER TODAY Reese’s Senior Bowl Headquarters (151 Dauphin St.) • McCoy Outdoors Run-n-Tri • Fleet Feet • Running Wild in Fairhope or at seniorbowl.com *$20 adult, $15 child after Sept 15; $25 adult, $20 child after Nov 2 Front Back SAv E THE DATE POSTCARD
PRST STD U.S. Postage PAID Mobile, AL Permit #55
BOWL CHARITY
•
everyone:
•
• Long-sleeve
• Family Fun Festival in Bienville Square:
• Help area youth! More than $4.5
TOP FINISHER AWARDS
1-MILE FUN RUN
COURSE SUPPORT
57 b ROCHURE PRST STD U.S. Postage PAID Mobile, AL Permit #55 151 Dauphin Street Mobile, AL 36602
PLEASE MAIL ENTRY FORM, WAIVER AND PREFERRED PAYMENT TO: Senior Bowl Charity Run 151 Dauphin Street Mobile, Alabama 36602 Or register online at www.seniorbowl.com RELEASE OF LIABILITY READ BEFORE SIGNING In consideration of being allowed to participate in any way with Senior Bowl, LLC, its related events and activities, I, ________________________________ the undersigned, acknowledge, appreciate, and agree that: 1. The risk of injury from the activities involved in this program is significant, including the potential for permanent paralysis and death, and while particular skills, equipment, and personal discipline may reduce this risk, the risk of serious injury does exist; and, 2. KNOWINGLY AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES or others, and assume full responsibility for my participation; and, 3. willingly agree to comply with the stated and customary terms and conditions for participation. If, however, observe any unusual significant hazard during my presence or participation, will remove myself from participation and bring such to the attention of the Company immediately; and, 4. I, for myself and on behalf of my heirs, assigns, personal representatives and next of kin, HEREBY RELEASE, INDEMNIFY, AND HOLD HARMLESS
OF RISK AGREEMENT, FULLY UNDERSTAND ITS TERMS, UNDERSTAND THAT HAVE GIVEN UP SUBSTANTIAL RIGHTS BY SIGNING IT, AND SIGN IT FREELY AND VOLUNTARILY WITHOUT ANY INDUCEMENT. _________________________________________ Age ___ Date _______ PARTICIPANT’S SIGNATURE FOR PARENTS/GUARDIANS OF PARTICIPANTS OF MINORITY AGE (UNDER AGE 18 AT TIME OF REGISTRATION) This is to certify that I, as parent/guardian with legal responsibility for this participant, do consent and agree to his/her release as provided above of all the Releasee’s, and, for myself, my child and ‘Our heirs, assigns and next of kin, release and agree to indemnify and hold harmless the Releasee’s from any and all liabilities incident to my minor child’s involvement or participation in these programs as provided above, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES, to the fullest extent permitted by law. _______________________________________________ Date ________ PARENT/GUARDIAN’S SIGNATURE (print name) rgo Saturday, November 4, 2017 REESE’S SENIOR BOWL CHARITY RUN PLEASE COMPLETE ALL INFORMATION ON FORM & LIABILITY RELEASE Last Name (Please print) First Name Middle Initial Street Address (Street and Number) City State Zip code Telephone Number Date of Birth Age on Race Day Male Female Email Address: Check one only: 10K 5K 1 Mile Fun Run Check one only: Runner Wheelchair (10K only) Cash METHOD OF PAYMENT Check or Money Order to: Senior Bowl Charity Run Card # Exp Date (We accept Visa, Mastercard, American Express, or Discover.) Authorized Signature ________________________________________ T-shirt size: Registration deadline to receive guaranteed shirt size is October 13. Small Medium Large XX-Large X-Large Early Bird (Until Sept 15) Sept 16 Nov 2 Nov 3 Nov 4 Adult Entry 10K, 5K or 1-Mile: $15 $20 $25 Child Entry: $10 $15 $20 (ages 12 & under) PRESENTED BY Wells Fargo & Blue Cross Blue Shield of Alabama SATURDAY NOVEMBER 4, 2017 SENIORBOWL.COM Race Walker CLAIBORNE ST. CONTI ST. OLDGOVERNMENTST. FULTON ST. DAUPHIN STREET FINISH GOVERNMENT STREET START FUN RUN 10K START START CHARITY RUN COURSE MAP The 10K race route features an extremely fast, flat course through historic downtown Mobile. USATF Certified • RRCA Sanctioned SCHEDULE THURSDAY NOVEMBER 2 11:00AM-5:00PM Race Headquarters Open Runner Registration and Packet Pick-Up FRIDAY NOVEMBER 3 9:00AM-5:00PM Race Headquarters Open Runner Registration and Packet Pick-Up SATURDAY NOVEMBER 4 6:00AM-8:00AM Race Headquarters Open 8:00AM Family Fun Festival - Bienville Square 8:00AM START: 5-K Race Government at Claiborne 8:15AM START: 10-K Race Government between Jackson & Joachim 10:00AM START: 1-MILE Fun Run Government between Jackson & Joachim 11:30AM Awards Ceremony Bienville Square HELP AREA YOUTH FAMILY FUN FESTIVAL All runners will help the Senior Bowl achieve its goal of raising funds for youth throughout our region. Since the inception of the Charity Run, more than $4.5 million has been raised for charities throughout the Gulf Coast. The Family Fun Festival will take place in Bienville Square from 8:00AM – 12:00PM on race day and will include plenty of free food, music, and activities for everyone. RUNNER PERKS For only $20 (10K, 5K, and 1-Mile Fun Run), all runners will receive long-sleeve T-shirt and admittance to the Family Fun Festival. RACE HIGHLIGHTS Events for Everyone! 5K RACE - 8:00AM START: Government at Claiborne 10K RACE 8:15AM START: Government between Jackson and Joachim 1-MILE FUN RUN - 10:00AM START: Government between Jackson and Joachim RACE HEADqUARTERS Race headquarters (registration and packet pick-up) will be located at the Reese’s Senior Bowl Office at 151 Dauphin Street and open during the following hours: THURSDAY, NOVEMBER 2 - 11:00AM-5:00PM FRIDAY, NOVEMBER 3 9:00AM-5:00PM SATURDAY, NOVEMBER 4 - 6:00AM-8:00AM Contact number at race headquarters 251-438-2276 REGISTRATION IN-PERSON Reese’s Senior Bowl Office (Race Headquarters) 151 Dauphin Street (Downtown Mobile) Uncle Joe’s Running Store in McCoy Outdoors 3498 Springhill Avenue (By noon on Wednesday, November 1) Running Wild 214 Fairhope Avenue (By noon on Wednesday, November 1) Run-N-Tri 6345 Airport Blvd. Piccadilly Square (By noon on Wednesday, November 1) Fleet Feet 3972 Airport Blvd. (By noon on Wednesday, November 1) ON-LINE (By Wednesday, November 1) www.seniorbowl.com (on-line registration will close at 12:00PM on November 1) A small processing fee will be added to all on-line entries. MAIL (Must be received by Tuesday, October 31): Senior Bowl Charity Run 151 Dauphin Street Mobile, AL 36602 ENTRY FEE Low fee of $20 per runner for 10K, 5K, and 1-mile Fun Run. Entry fee includes long-sleeve T-shirt and admittance to the Family Fun Festival. NOTE: Entry fee on November 3 & November 4 will be $25 for adults and $20 for children.
OFFICIAL ENTRY FORM
Senior Bowl, LLC their officers, officials, agents an/or employees, volunteers, other participants, sponsoring agencies, sponsors, advertisers, and if applicable, owners and lessor’s of premises used for the activity (“Releasees”), WITH RESPECT TO ANY AND ALL INJURY, DISABILITY, DEATH, or loss or damage to person or property associated with my presence or participation, WHETHER ARISING FROM THE NEGLIGENCE OF THE RELEASEES OR OTHERWISE, to the fullest extent permitted by law. HAVE READ THIS RELEASE OF LIABILITY AND ASSUMPTION
10K and 5K awards will be presented to the top three male and female Overall, Masters, Grand Masters, and Race Walk finishers and to the top male and female Wheelchair finishers during the Family Fun Festival. Awards to the top three male and female finishers in age groups: 9 and under, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, and 80+ will be available for pick-up at the Family Fun Festival. FREE PARKING Free parking in the parking garage adjacent to the Renaissance Riverview Plaza Hotel will be available on race day. Just show your official race number as you exit.
Dasani bottled water will be available at stations located along the 10K and 5K course as well as the start and finish line of all races. Clocks will be stationed at every mile. Medical teams will be at the start and finish lines as well as along the course.
A special 1-mile fun run promoting health and fitness for kids and their families will be held at 10:00AM. The first 3 male and female finishers will receive awards and the winner will be announced on field during the 2018 Reese’s Senior Bowl. ALL participants will receive special decal for finishing the race. PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
the Company immediately; and, 4. I, for myself and on behalf of my heirs, assigns, personal representatives and next of kin, HEREBY RELEASE, INDEMNIFY, AND HOLD HARMLESS Senior Bowl, LLC their officers, officials, agents and/or employees, volunteers, other participants, sponsoring agencies, sponsors, advertisers, and if applicable, owners and lessors of premises used for the activity (“Releasees”), WITH RESPECT TO ANY AND ALL INJURY DISABILITY, DEATH, or loss or damage to person or property associated with my presence or participation, WHETHER ARISING FROM THE NEGLIGENCE OF THE RELEASEES OR OTHERWISE, to the fullest extent permitted by law. I HAVE READ THIS RELEASE OF LIABILITY AND ASSUMPTION OF RISK AGREEMENT, FULLY UNDERSTAND ITS TERMS, UNDERSTAND THAT I HAVE GIVEN UP SUBSTANTIAL RIGHTS BY SIGNING IT, AND SIGN IT FREELY AND VOLUNTARILY WITHOUT ANY INDUCEMENT.
58 ENTRY f OR m
entry form
PLEASE COMPLETE ALL INFORMATION ON FORM
Check one only: 10K 5K
Mile Fun Run Check
only:
of Payment: Check or Money Order to: Senior Bowl Charity Run Cash Card # Exp Date (We accept Visa, Mastercard, American Express, or Discover.) Authorized Signature ____________________________________________ RELEASE OF LIABILITY -- READ BEFORE SIGNING
consideration of being allowed to participate in any way with Senior Bowl, LLC, its related events and activities, I, ________________________________________ the undersigned, acknowledge, appreciate, and agree that: 1. The risk of injury from the activities involved in this program is significant, including the potential for permanent paralysis and death, and while particular skills, equipment, and personal discipline may reduce this risk, the risk of serious injury does exist; and, 2.
AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, EVEN IF ARISING
THE RELEASEES or others, and assume full responsibility for my participation; and, 3. willingly agree to comply with the stated and customary terms and conditions for participation. If, however, observe any unusual significant hazard during my presence or participation, will remove myself from participation and bring
to the
of
______________________________________________________________________ Age
___ Date _____________ PARTICIPANT’S SIGNATURE FOR PARENTS/GUARDIANS OF PARTICIPANTS OF MINORITY AGE (UNDER AGE 18 AT TIME OF REGISTRATION) This is to certify that I, as parent/guardian with legal responsibility for this participant, do consent and agree to his/her release as provided above of all the Releasees, and, for myself, my child and our heirs, assigns, and next of kin, release and agree to indemnify and hold harmless the Releasees from any and all liabilities incident to my minor child’s involvement or participation in these programs as provided above, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES, to the fullest extent permitted by law. ____________________________________________________________________ Date ________________ PARENT/GUARDIAN’S SIGNATURE (print name) (ages 12 & under) PRESENTED BY Wells Fargo & Blue Cross Blue Shield of Alabama PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
Official
Senior bowl charity run • Saturday, november 4, 2017 Last Name (Please print) Middle Initial Street Address (Street and Number) City State Zip code Age on Race Day
Date of Birth Male Female Email Address:
1
one
Runner Race Walker Wheelchair (10K only) T-shirT size: regisTraTion deadline To receive guaranTeed shirT size is ocTober 13. PleaSe mail entry Form and PreFerred Payment to: Senior Bowl Charity Run • 151 Dauphin Street • Mobile, Alabama 36602 Adult Entry: 10K, 5K or1 Mile Early Bird (Until Sept 15) Sept 16 - Nov 2 Nov 3 - Nov 4 Child Entry: 10K, 5K or1 Mile $15 $20 $25 Telephone Number First Name Small Medium Large X-Large XX-Large $10 $15 $20 Shirt Size: Method
In
KNOWINGLY
FROM THE NEGLIGENCE OF
such
attention
__
SCHOOL one mile FUN RUN CHARITY
SATURDAY,
SCHOOL PROGRAM HIGHLIGHTS
The 30th annual Reese’s Senior Bowl Charity Run is proud to offer a special program promoting health and fitness for students, teachers, and their families. Everyone at your school can participate at a reduced rate ($8/student, $10/teacher or parent). You can raise money for your school through your participation:
• $100 for 10+ entries
• Additional $100 for 50+ entries
• $1,000 for 100+ participants on race day
• $1,500 to the school that has the highest total number of participants
• $1,500 to the school with the highest % of participants based on enrollment
Registration includes a long-sleeve T-shirt and admission to the Family Fun Festival in Bienville Square with plenty of food, live music, and activities. All entry forms must be turned into your school’s Charity Run coordinator prior to Wednesday, Oct. 18th T-shirts and race numbers will be distributed by your school’s coordinator the week of the race.
Make checks payable to: Senior Bowl Charity Run www.seniorbowl.com
myself from participation and bring such to the attention of the Company immediately; and,
4. I, for myself and on behalf of my heirs, assigns, personal representatives and next of kin, HEREBY RELEASE, INDEMNIFY, AND HOLD HARMLESS Senior Bowl, LLC their officers, officials, agents and/or employees, volunteers, other participants, sponsoring agencies, sponsors, advertisers, and, if applicable, owners and lessors of premises used for the activity (“Releasees”), WITH RESPECT TO ANY AND ALL INJURY, DISABILITY, DEATH, or loss or damage to person or property associated with my presence or participation, WHETHER ARISING FROM THE NEGLIGENCE OF THE RELEASEES OR OTHERWISE, to the fullest extent permitted by law.
FOR PARENTS/GUARDIANS OF PARTICIPANTS OF MINORITY AGE (UNDER AGE 18 AT TIME OF REGISTRATION)
This is to certify that I, as parent/guardian with legal responsibility for this participant, do consent and agree to his/he release as provided above of all the Releasees, and, for myself, my child and, our heirs, assigns, and next of kin, release and agree to indemnify and hold harmless the Releasees from any and all liabilities incident to my minor child’s involvement or participation in these programs as provided above, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES, to the fullest extent permitted by law.
59 SCHOOL f OR m
RUN
RACE HEADQUARTERS OPEN Senior
FAMILY FUN FESTIVAL
will
special
AWARDS CEREMONY Bienville Square 6:00 AM 8:00 AM 10:00 AM 11:30 AM Do it for you. Do it for your
Do it for the cool T-shirt.
SCHEDULE
Bowl Office - 151 Dauphin Street
Bienville Square START: REESE’S SENIOR BOWL FUN RUN Government Street between Jackson & Joachim. A special one-mile fun run promoting health & fitness for kids & their families will be held at 10:00 AM. The first 3 male and female finishers will receive awards & the winner
be announced on field during the 2018 Reese’s Senior Bowl. ALL participants will receive a
decal for finishing the race.
school.
November 4, 2017
ONE MILE FUN RUN ENTRY CERTIFICATE
Last Name (Please print) First Name Middle Initial Street Address (Street and Number) City State Zip code Contact Telephone Number Age on Race Day Male Female Student $8 (Prior to Oct 18) Adult $10 (Prior to Oct 18) School Name T-shirt (Adult Sizes): Youth LG Small Medium Large X-Large XX-Large PLEASE COMPLETE ALL INFORMATION ON FORM PRESENTED BY Wells Fargo & Blue Cross Blue Shield of Alabama RELEASE OF LIABILITY -- READ BEFORE SIGNING In consideration of being allowed to participate in any way with Senior Bowl, LLC, its related events and activities, I, ________________________________________ the undersigned, acknowledge, appreciate, and agree that: 1. The risk of injury from the activities involved in this program is significant, including the potential for permanent paralysis and death, and while particular skills, equipment, and personal discipline may reduce this risk, the risk of serious injury does exist; and, 2. KNOWINGLY AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES or others, and assume full responsibility for my participation; and, 3. willingly agree to comply with the stated and customary terms and conditions for participation. If, however, observe any unusual significant hazard during my presence or participation, I will remove
Entry certificate is for the one mile fun run only.
_____________________________________________________ Date ________________ PARENT/GUARDIAN’S SIGNATURE (print name)
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
60
Mobile Ad Desktop Ad
Frame 1 Frame 2 Frame 3
DIGITAL
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
61 PRINT PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama REGISTER TODAY! Reese’s Senior Bowl Headquarters (51 Dauphin St.) • McCoy Outdoors • Run-n-Tri • Fleet Feet • Running Wild in Fairhope or at seniorbowl.com Events for everyone: 10K, 5K, and 1-MILE Fun Run Family Fun Festival in Bienville Square: free food, music, & activities Long-sleeve race t-shirt with entry fee Help area youtH! More tHan $4.5 Million raised SATuRDAy NOv. 4TH DOWNTOWN MOBILE PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
OUTDOOR
62
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
RADIO
2017 Charity Run :30 Radio Script
maybe you run for the victory. maybe it’s the challenge. maybe you just want the t-shirt.
No matter why you run, it’s all for charity: The Reese’s Senior bowl Charity Run presented by Wells fargo and blue Cross and blue Shield of Alabama. Saturday, November 4th. 10K, 5K, one-mile fun run, family fun festival and this year’s long-sleeved tee.Twenty dollars for adults, fifteen for kids until November second.
Register at Reese’s Senior bowl, Run-n-Tri, mcCoy Outdoors, fleet feet, Running Wild in fairhope or at Senior bowl dot com.
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PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
64
m EDALS
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
SOCIAL m EDIA
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Filter
SnapChat
PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
66 Profile Photos
fACE b OOK PHOTOS
Cover Photo
T- SHIRT DESIGN
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PRESENTED BY: Wells Fargo & Blue Cross Blue Shield of Alabama
3: GIRLS O f f ALL
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When AL.com dropped Girls of fall, we created a new brand identity that’s strong year-round. With its slightly nostalgic design, the new logo is true to the game—and the women who love it.
LOGO DE v ELOP m ENT
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Von Larson is the owner of Von’s Bistro and Von’s Food Truck in Mobile, Alabama. She is a young entrepreneur serving fresh, local food mixing southern cuisine with her Asian heritage and seafood industry upbringing in Bayou LaBatre, AL. Paul and Von Larson opened Von’s Market & Eatery in Bayou LaBatre in 2012 with a blended menu that included Paul’s Southern background, Von’s Laotian heritage and the seafood of Bayou LaBatre. In 2014, the Larson’s added Von’s Food Truck, expanding their audience base. The restaurant’s Bahn Mis received rave reviews and showed the Larson’s there was a market for their particular brand of cuisine. But still, they wanted to grow more so they moved downtown and opened Von’s Bistro on St. Michael Street in
Von is the winner of many Mobile area food awards including Best Dessert at Taste of the Bayou for 3 years in a row, Best Food Truck in Mobile, AL for 2 years in a row, and she’s received a Nappie Award for Most Innovative Menu in
Von’s Bistro is located at 69 St. Michael Street and is open for lunch from 11:00 am to 2:30pm Monday through Saturday, and open for dinner from 5:00 pm to 9:00 pm Thursday
Doors Open 5:30pm
Ladies will have an opportunity to enjoy entertainment, sample food & beverage, and visit booths.
Pre-Game 6:00pm – 6:15pm
Welcome (Emcee – Sarah Wall – FOX 10 TV) Ladies will begin rotation following pre-game where they will take part in each of the following:
- Football 101 Phil Savage, Reese’s Senior Bowl Executive Director
- Rules of the Game — Penalties David Smith, Referee
- Tailgating Tips & Recipe Von Larson, Owner Von’s Bistro
- Vendor Booth Browsing Ladies will have an opportunity to visit the vendors that will be on-site during the event.
- Football Fashion Show Coordinated by Carlisha Hartzog
First Quarter 6:15pm – 6:35pm
Second Quarter 6:40pm – 7:00pm
Third Quarter 7:05pm – 7:25pm
Fourth Quarter 7:30pm – 7:50pm
Overtime 8:00pm – 8:30pm
INGREDIENTS
3 tablespoons butter
3 tablespoons flour
1/2 teaspoon salt
1 teaspoon dried parsley
1/2 teaspoon minced garlic
1 cup chicken broth
1 cup 1% milk
1/2 cup shredded Parmesan cheese
1 cup shredded mozzarella cheese, divided 1 (8oz) package cream cheese
2 cups cooked, chopped chicken breast (about 1 large breast)
DIRECTIONS
In a medium skillet over medium heat, melt butter. Whisk in flour until smooth. Add salt, parsley, and garlic and cook for 1 minute.
Add broth and milk and whisk until combined. Cook over medium heat, whisking often, until thickened and smooth. Stir in Parmesan cheese and 1/2 cup mozzarella until melted.
In a medium bowl, beat cream cheese with an electric mixer until smooth. Add Alfredo sauce and beat until combined. Stir in chicken.
Spread into a medium baking dish (1-1.5 quarts) and top with remaining 1/2 cup mozzarella cheese.
Bake at 400 degrees for 15-20 minutes
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Food and Drink will be available between sessions.
GAME
PLAN
c Hic KE n ALFREDO DiP
She is a young entrepreneur serving fresh, local food mixing southern cuisine with her Asian heritage and seafood industry upbringing in Bayou LaBatre, AL
PLAY
& RECIPE
BOOK THURSDAY, AUGUST 17, 2017 PROGRA m
POSTER
Gain winning football knowledge and strategy from tailgate tips to a rundown on the rules. Join Phil Savage’s Football 101 and referee David Smith’s Rules of the Game. Learn how to throw a first-class party on game-day and draft your pick of this season’s trends—all while having a championship good time. Tickets at seniorbowl.co m • More information at 251.438.2276 Under 21 must be accompanied by a 21+ adult
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INCLUDES GREAT FOOD, TWO DRINK TICKETS, AND COMMEMORATIVE
SIGNS
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73 PRINT AD Gain
and strategy
Join
Learn
to throw
and
your
.com THURSDAY, AUGUST 17TH Mobile Convention Center Doors open 5:30 Pm event kick-off 6:00 Pm $25 advance tickets online $30 at the door inc LUD e S GR e AT F oo D, T wo DR in K T ic K e TS, A n D commemo RAT V e T-SH i RT Under 21 must be accompanied by 21+ adult AN EVENING FOCUSED ON FOOTBALL AND FASHION & fun
winning football knowledge
from tailgate tips to a rundown on the rules.
Phil Savage’s Football 101 and referee David Smith’s Rules of the Game.
how
a first-class party on game-day
draft
pick of this season’s trends—all while having a championship good time. SenioR bow L
OUTDOOR
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Mobile Ad Desktop Ad Email Banner Frame 1 Frame 2
DIGITAL
SOCIAL m EDIA
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SnapChat Filter
CREDENTIALS
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Thursday, auGusT 17, 2017 Thursday, auGusT 17, 2017 Thursday, auGusT 17, 2017 Thursday, auGusT 17, 2017
4: f LAG f OOT b ALL
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LOGO DE v ELOP m ENT
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JOIN THE OFFICIAL YOUTH FLAG FOOTBALL PROGRAM OF THE NFL
The Reese’s Senior Bowl has teamed up with the NFL to bring the fastest growing sport to Mobile and Baldwin County.
Register at seniorbowl.com Boys & Girls ages 6-12 $50 includes jersey/flags 10-game season + kickoff camp
Mobile County League Mondays (6 weeks: Sept. 24 - Oct. 29) South Alabama Intramural Fields
Baldwin County League Tuesdays (6 weeks: Sept. 25 - Oct. 30) Foley Sports Tourism Complex
More info at seniorbowl.com
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f LYER
DIGITAL CA m PAIGN
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Facebook Ad Instagram Ad
5: HALL O f f A m E
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LOGO DE v ELOP m ENT
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Induction Dinner
There are NFL debuts – and then there was Kareem Hunt’s NFL debut.
The third-round draft pick out of Toledo exploded onto the NFL scene with a record-breaking 246 total yards and three touchdowns in his first career game – against the defending Super Bowl Champion New England Patriots.
It was a sign of things to come.
He finished his rookie campaign as the NFL’s leading rusher with 1,327 yards and 11 total touchdowns – only the sixth rookie to ever lead the league in rushing and the first rookie not drafted in the first round to lead the league in rushing in 50 years.
Hunt set an NFL record with at least 100 yards of total offense in each of his first seven career games. He was named AFC Offensive Player of the Month in September and December.
In addition to his incredible season as a runner, he had 53 receptions for 455 yards and his 1,782 total yards ranked third in the NFL in 2017.
He was named the NFL Rookie of the Year by the Professional Football Writers of America.
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45 College Football All-Americans 32 College Football Hall Of Fame Members 49 First Round Draft Picks 418 Pro Bowl Selections 62 Super Bowl Rings 39 Pro Football Hall of Fame Members AgeNdA Welcome Alex Marvez
Master of Ceremonies
Phil Savage
Reese’s Senior Bowl Executive Director recognition
High
year Jalyn
Phil
Presented
By THe NuMBerS
-
Invocation
-
of Current Hall of Fame Members
School Player of the
Armour-Davis - St. Paul’s Presented by Phil Savage, Reese’s Senior Bowl reese’s Senior Bowl 2017 rookie of the year Kareem Hunt - Kansas City Chiefs Presented by Kesshia Davis, Manager, Governmental Affairs, Spire Al Wilson Induction Presented by Don Lawley, Measurement Technician, Spire Jay Novacek Induction Presented by Karl Ficken, Gerenal Manager, Spire
Villapiano Induction
by Edgar Downing, General Counsel, Spire
Closing PROGRA m
Honoring the Class of 2018 Thursday, March 22, 2018 • 6:30pm - 8:30pm The Steeple • 251 St. Francis St. • Mobile, Alabama
2017 reeSe’S
rOOKIe
THe yeAr
Al Wilson Phil Villapiano Jay Novacek
SeNIOr BOWL
OF
Kareem Hunt
RB
- Kansas City Chiefs
IN v ITATIONS
Hall of fame Induct Ion dI nner
22,
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The s T eeple 251 St. Francis St., Mobile, AL p resen T ed by
Thursday, march
2018 6:30pm–8:30pm RSVP to srbowl@seniorbowl.com by March 15 th
admIT One Cocktail Attire
by
t he stee
le 251
AL admIt One
Presented
t hursday, march 22, 2018 5:30pm–6:30pm
P
St. Francis St., Mobile,
Hall of fame Vip reception
6: m IDDLE SCHOOL SHOWCASE
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LOGO DE v ELOP m ENT
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f LYER
5th annual middle school football showcase friday, June 8 registration 7am-8am camp 8am-noon mardi gras park (downtown) free admission (Includes t-shirt) open to incoming 6th-8th graders
NFL Combine drills led by NFL scouts Offensive/defensive skills camps Register at seniorbowl.com
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m ISCELLANEOUS
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7:
CO mm ITTEE LOGO DE v ELOP m ENT
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EXPERIENCE LOGO DE v ELOP m ENT
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LEGACY CLU b LOGO DE v ELOP m ENT
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LEGACY CLU b IN v ITATION
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Front
Back
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Cover Slide Interior Slide
LEGACY CLU b POWERPOINT TE m PLATE
Reese’s senio R Bowl an important player in the economy
95 ECONO m IC I m PACT PIECE The
2017 Since 1951, ReeSe’S SenioR Bowl haS Been a tRemendouS oppoRtunity and not just for the nFl hopefuls and scouts. Reese’s Senior Bowl is an economic boon to the city, county, state and to the many businesses it affects. Some 40,000 devoted FanS aRe at the S tadium on game day monetaRy impact FRom hoSting ReeSe’S SenioR Bowl in moBile: in local goods purchased fiscal impact of Reese’s Senior Bowl-related sales tax on mobile. one oF the BeSt RetuRnS in FootBall hiStoRy mobile’s return on investment via tourism-related tax: approximately 400% origin: mobile county alabama outside of alabama of visitors were in mobile for 2 days or more Reese’s senioR Bowl stats: IN THE COMMUNITY 9847 children and patients visited by Reese’s Senior Bowl players each year 8500 tickets each year that benefit causes 7500 fans attending Reese’s Senior Bowl experience & coca-cola meet the players 2500 november charity Run participants 800 guests at la’arche football preview dinner in may 350 girls of Fall attendees each august 250 middle School combine and Showcase participants in June 250 nFl Flag Football league players comprising 24 teams in2016 IN THE MEDIA 500 media members in attendance during game week 90 SiriusXm shows co-hosted by Reese’s Senior Bowl executive director 70 mobile-area radio interviews by Reese’s Senior Bowl executive director 60 statewide radio interviews by Reese’s Senior Bowl executive director 40 nFl-team-related radio interviews by Reese’s Senior Bowl executive director 20 local/regional speaking engagements by Reese’s Senior Bowl executive director 15 Reese’s Senior Bowl locker Room radio shows in mobile ON OUr wEbsITE 456,000 game week sessions with 1.5 million page views 801,459 sessions during 2016 with 2.6 million page views ON THE fIElD 900 nFl personnel in mobile for Reese’s Senior Bowl game week 110 players on the roster 85 average number of Reese’s Senior Bowl prospects drafted each year 57 average drafted in rounds 1through 4 7 average drafted in 1st round 32 nFl clubs represented at Reese’s Senior Bowl brOUgHT TO YOU bY 74 legacy club memberships, 2016 7 primary local/regional business sponsorships: alabama power, coca-cola, beriaBank, mobile gas, pnc Bank, Regions, wells Fargo 3 major national corporate sponsors: Reese’s, morgan Stanley global Sports & entertainment, adidas 40% 25% 35% 50 % 20,000 $168 average amount spent per visitor per day number of hotel room nights booked in mobile area during Reese’s Senior Bowl week $1.4 million $1million $28 million $24 million $24 million Front Interior
96 POWERPOINT TE m PLATE
Cover Slides Interior Slides
97 CALENDAR CARD The acT ion lasTs all year long. seniorbowl.com 2017-2018 scheDUle
Dinner
Reese’s
Party May 25 June 8 August 17 August 17 September 11- October 16 October 3 - November 7 November 4 January 22 January 23 January 26 January 27 March TBD May 1 DATE * EVENT * Dates subject to change. Please visit www.seniorbowl.com for updated information. Front Back
L’arche Football Preview
Middle School Combine and Showcase High School Leadership Luncheon Girls of Fall NFL Flag Football League - Mobile NFL Flag Football League - Baldwin Co. Charity Run Welcome Reception Media Day Fan Experience
Senior Bowl Game Hall of Fame Post NFL Draft
Reese’s Senior Bowl Scout School
Led by Executive Director Phil Savage
June 6-8, 2018
SCOUT SCHOOL f LYER
Open to 20 participants on a first-come, first-serve basis. $300 registration includes two day expert scout-school instruction and one day of scout-school application plus hotel (nights of June 5, 6 and 7, with a roommate), breakfast and lunch. In a classroom setting, lectures include topics such as the history of the draft, grading offensive and defensive positions, tape review, writing reports and the realities of a football life.
“Phil is an excellent teacher, he starts the course with a simple foundation and builds up in complexity so that all in attendance - from beginner to advanced - can learn and become better evaluators. The course booklet is full of great scouting terms, knowledge and anecdotes that still use to this day.” -Robbie Paton, Denver Broncos
“The Reese’s Senior Bowl Scout School provided me with a unique opportunity to learn from current and former NFL Player Personnel staff members with real world experiences at all levels in the industry, which prepared me for the rigors of winning a
spot in an NFL Front Office. My experience gave me an advantage that most aspiring player personnel professionals aren’t able to gain.” -Michael Pierce, Los Angeles Rams
“Scout School is the place to be. It is an amazing opportunity to learn the intricacies of evaluating personnel. You will be equipped with a foundation to set yourself apart from your peers. Not to mention the networking opportunities from former and current NFL scouts and college personnel.” -Micheal Young, The Scouting Academy
Scout School will be held beginning 8 a.m. June 6 & 7 at the Reese’s Senior Bowl Headquarters in downtown Mobile. Space is limited to the first 20 participants.
Please make checks payable to Reese’s Senior Bowl Football Initiatives and mail to:
Reese’s Senior Bowl 151 Dauphin Street Mobile, AL 36602
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We spot talent. We also build it.
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WHITE b OARD CALENDAR GRAPHIC
Julie Jeter-hicks
Director of Corporate Sponsorships & Brand Management
Tel:251.445.6006 Cell:251.554.1697 julie@seniorbowl.com | 151 Dauphin Street | Mobile, Alabama 36602 @jaytw0
Tel:251.445.6260 | Cell:251.648.0638 | rob@seniorbowl.com 151 Dauphin Street | Mobile, Alabama 36602
100 b USINESS
PAPERS
rob lehocky
Director of Public Relations & Digital Media
Business Cards
151 Dauphin Street | Mobile, AL 36602
151 Dauphin Street Mobile, AL 36602
Ticket hotline: 888-736-BOWL seniorbowl.com
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LETTERHEAD & EN v ELOPE
NAPPIE NO m INATION E b LAST
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“Always go and compete. The Combine and (Pro Days) are whatever. The Senior Bowl is actually football. Go out and play some football in front of those scouts and show them what you can do.”
— derek carr, 2014 Reese’s Senior Bowl Oakland Raiders Quarterback
“I felt like it would benefit you the most to go out there with the best in college football and compete and show these scouts what you can do against the best of the best.”
— aaroN doNaLd 2014 Reese’s Senior Bowl Los Angeles Rams Defensive Tackle
buiLd MoMeNTuM iN The Pre-draFT Process - The Reese’s Senior Bowl is the first of three steps in the NFL Draft process (with Combine/ Pro Day) that pro teams want you to attend – and in the eyes of the NFL, it’s the most important. You will get a jump start on the draft process while others have to wait another month to start at the NFL Combine.
eXPosure - Begin and build valuable relationships with all 32 clubs as more than 1,000 representatives from the NFL invade Mobile, Alabama, to attend Senior Bowl Week activities. They will watch you practice, play, and every team will get to know you on a personal level through one-on-one informal/formal interviews.
NFL coachiNG - Be a pro for the week as you go to meetings to learn the pro game and practice under the guidance of an entire NFL staff. Every player walks away improved and with a better understanding of what is expected at the next level.
500+ - current NFL players participated in the Reese’s Senior Bowl
23 - Reese’s Senior Bowl alumni took part in the 2017 NFL Pro Bowl
PLayer rePorT daTe: Monday, January 22, 2018
GaMe daTe: Saturday, January 27, 2018
TiMe: 1:30 PM CT
where: Mobile, Alabama
NeT work Tv: Live practice coverage on ESPN Live game coverage on NFL Network
103 m EDIA DAYS POSTCARD
These NFL sTars boosTed Their sTock aT The reese’s seNior bowL . Now iT’s your TurN. Derek Carr Oakland Raiders Aaron Donald Los Angeles Rams Dak Prescott Dallas Cowboys
www.seniorbowl.com @seniorbowl
“It’s the number one all-star game. The ability to have some of the finest football players in this draft class be at that bowl game speaks to the quality of what it represents .”
- JohN dorsey, KANSAS CITY CHIEFS GENERAL MANAGER
8: m EDIA
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105
Trade Media Partners
Trade Media Relationships
Partnership Offerings
Trade Media Valuation
m EDIA ·
·
·
·
106 TRADE m EDIA PARTNERS
TRADE m EDIA RELATIONSHIPS
In September of each year, we begin negotiations with our 35+ media partners, introducing them to the partnership options for the upcoming game, negotiating their total contribution level as well as schedule and placement. Over the past 7 years of managing the Senior bowl media, we’ve seen drastic changes to the media landscape, including:
• New restrictions on trade advertising. As a result of corporate buyouts, several local television stations no longer have flexibility in trade agreements. Stations that previously contributed $40,000+ are restricted by corporate policies that limit trade agreements to $5,000, therefore restricting the on-air schedule to a couple of weeks as opposed to months.
• A significant decrease in print readership. In addition, as a result of staff cuts, a long term relationship between the Press Register and the Senior bowl was lost. Where the newspaper used to contribute over $120,000 in print and digital placement to Senior bowl, their contribution has significantly decreased to less than $20,000, with a request or cash each year, and one year of very poor execution of a digital ad plan.
• Requests for dollar for dollar trade. Prior to 2014, we offered only one trade package. Over the past 4 years, we’ve worked together with Julie to develop a level of tiered partnership packages with an exact dollar for dollar value, taking into account changes each year, such as the removal of Seafood Jubilee from the offering.
Digital
2017 was the first year we dedicated cash to Senior bowl media. We monitored a trend of decreasing total trade contributions for 4+ years, and identified the need to supplement the decline. Not only did we witness the decline of trade media, but the advertising industry as a whole shifted spend from traditional mediums to digital. We approached a local digital media outlet with an opportunity to trade and they were not interested. As a result, in order to boost the brand, we started with a minimal cash buy of a 6-month digital run.
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2018 MEDIA PARTNER PACKAGES
Year after year, we rely upon the support of our media partners to increase awareness of the annual Reese’s Senior Bowl game We are genuinely grateful for your involvement
Please review the enclosed package options for the 2018 game and note we have made some changes to the offerings of years past. Please coordinate with Meghan Dunn of DSBP Agency [mdunn@dsbpagency.com, cell: 225.978.8161] to select and confirm your participation level
Thank you!
PARTNERSHIP O ff ERINGS
2018 MEDIA PARTNER PACKAGE - $1,000
Eight (8) Preferred Game Tickets
Eight (8) Corporate Tent Village Passes
Two (2) Invitations to the Welcome Reception
- Monday, January 22 – Battle House Renaissance Hotel
151 Dauphin Street Mobile, AL 36602 251-438-2276 seniorbowl.com
- Special Meet and Greet session with Senior Bowl players during event
Two (2) Invitations to Senior Bowl Hall of Fame Banquet
- Held in Spring of 2018
Recognition in Senior Bowl Game Day Program
- 10,000 distributed during and following Senior Bowl Week. Media Partner
FOR INTERNAL USE:
151 Dauphin Street Mobile, AL 36602 251-438-2276 seniorbowl.com
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Contact
Signature Date
Please initial below: __________ Tickets packaged by DSBP __________ Tickets reviewed by Media Partner
2018 MEDIA PARTNER PACKAGE -
Ten (10) Preferred Game Tickets
Ten (10) Corporate Tent Village Passes
Six (6) Regular Game Tickets
Eight (8) Invitations to the Welcome Reception - Monday, January 22 – Battle House Renaissance Hotel - Special Meet and Greet session with Senior Bowl players during event
Eight (8) Invitations to Senior Bowl Hall of Fame Banquet - Held in Spring of 2018
Recognition as Media Partner in Senior Bowl Fan Guide - 25,000+ distributed throughout Mobile, Baldwin County, and Florida Panhandle area
Recognition in Senior Bowl Game Day Program - 10,000 distributed during and following Senior Bowl Week.
2018 MEDIA PARTNER PACKAGE -
Thirty (30) Preferred Game Tickets
Thirty (30) Corporate Tent Village Passes
Sixteen (16) Regular Game Tickets
Sixteen (16) Piggly Wiggly Tailgate Party Passes
Eight (8) Invitations to the Welcome Reception - Monday, January 22 – Battle House Renaissance Hotel - Special Meet and Greet session with Senior Bowl players during event
Two (2) Game Day Suite Passes
One (1) Table of 10 to Senior Bowl Hall of Fame Banquet - Held in Spring of 2018
Recognition as Media Partner in Senior Bowl Fan Guide - 25,000+ distributed throughout Mobile Co., Baldwin Co., and Florida Panhandle
Recognition in Senior Bowl Game Day Program - 10,000 distributed during and following Senior Bowl Week.
2018 MEDIA PARTNER PACKAGE - $10,000
Thirty (30) Preferred Game Tickets
Thirty (30) Corporate Tent Village Passes
Thirty-eight (38) Regular Game Tickets
Thirty-eight (38) Piggly Wiggly Tailgate Party Passes
Thirty (30) Endzone Tickets
Twelve (12) Invitations to the Welcome Reception - Monday, January 22 – Battle House Renaissance Hotel - Special Meet and Greet session with Senior Bowl players during event
Four (4) Past Player Banquet Invitations - Wednesday, January 24 – Battle House Renaissance Hotel
Two (2) Reserved Game Day Parking Passes
Four (4) Game Day Suite Passes
One (1) Table of 10 to Senior Bowl Hall of Fame Banquet - Held in Spring of 2018
Three (3) in-game PA Announcements
One (1) Full page color ad in game day football program
Recognition on the Reese’s Senior Bowl Web site
Recognition as Media Partner in Senior Bowl Fan Guide - 25,000+ distributed throughout Mobile Co., Baldwin Co., and Florida Panhandle
Recognition in Senior Bowl Game Day Program - 10,000 distributed during and following Senior Bowl Week.
Media Partner Contact
Signature Date
FOR INTERNAL USE: Please initial below: __________ Tickets packaged by DSBP
Media Partner Contact
Signature Date
FOR INTERNAL USE: Please initial below: __________ Tickets packaged by DSBP __________ Tickets reviewed by Media Partner
151 Dauphin Street Mobile, AL 36602 251-438-2276 seniorbowl.com
151 Dauphin Street Mobile, AL 36602 251-438-2276 seniorbowl.com
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Contact Signature Date FOR INTERNAL USE: Please initial below: __________ Tickets packaged by DSBP __________ Tickets reviewed by Media Partner
Dauphin Street Mobile, AL 36602 251-438-2276 seniorbowl.com
Media Partner
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$5,000
$2,500
PARTNERSHIP O ff ERINGS CONT.
__________ Tickets reviewed by Media Partner
2013 2014 2015 2016 2017 2018
Print $131,154 $143,477 $74,021 $36,401 $58,289 $56,539
Tv $57,700* $49,420 $49,220 $45,000 $45,000 $31,000 Radio $131,885 $143,885 $147,410 $136,315 $80,500 $75,500
Outdoor $19,000 $10,000 $12,040 $13,040 $14,100 $10,000
Digital $15,000 $4,100 $24,600 $7,059 $0 $0
Total Trade $297,039 $350,882 $307,291 $237,815 $197,889 $173,039
TRADE m EDIA vALUATION
*One particular cable outlet valued their 2013 contribution at over $430,110 for 10,962 spots by counting every spot in every zone. A more realistic value for their contribution should have been around $10,000. We do not have access to these records to pull an accurate count as this buy was performed by an agency that is no longer in business and this cable provider has merged with another.
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Reese’s Senior Bowl Trade Media Assessment
