Baldwin Preparatory Academy | Brand Guide

BRAND GUIDE

v1. JUNE 2022

TABLE OF CONTENTS 3

About Baldwin Preparatory Academy

4

Logos

5

Brand Colors

6

Alternate Logos

8

Safe Area & Sizing

9

Usage & Integrity

10

Typography

11

Contact

3

ABOUT BALDWIN PREPARATORY ACADEMY Baldwin Prep is a competitive, academically rigorous, full-time campus—much like a magnet school. To us, preparatory means not just college, but preparing our students for the path of their choosing.

Programs of study include health sciences, automotive technology, cyber security, culinary arts, engineering, cosmetology, construction, welding, graphic design, HVAC, teaching, aviation and logistics.

At Baldwin Prep, academics and real-life, on-the-job experience are integrated in a state-of-the-art building designed for academic and industry-specific immersion.

Students take a high level of responsibility at Baldwin Prep. They clock in and out. They wear industry-specific uniforms.

They learn time-management skills and professionalism that build a promising future for our graduates and our economy.

POSITIONING STATEMENT: Career | College | Choice

LOGOS

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PRIMARY LOGO – HORIZONTAL

PRIMARY LOGO – VERTICAL

ALTERNATIVE LOGO – BADGE MARK

BRAND COLORS

5

ACCENT BLUE

PRIMARY BLUE (LIGHT)

GRAY

PRIMARY BLUE (DARK)

PANTONE 659C CMYK: 52, 28, 0, 0 RGB: 122, 162, 213 HEX: #7aa2d5

PANTONE 7683C CMYK: 81, 58, 7, 0 RGB: 66, 108, 170 HEX: #426caa

PANTONE Cool Gray 6C CMYK: 36, 29, 29, 0 RGB: 167, 168, 169 HEX: #a7a8a9

PANTONE 286C CMYK: 100, 84, 11, 4 RGB: 24, 70, 141 HEX: #18468d

ALTERNATE LOGOS

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ONE COLOR GRAY

ONE COLOR BLUE

FULL COLOR FOR DARK BACKGROUNDS

PRIMARY LOGO HORIZONTAL

PRIMARY LOGO VERTICAL

ALTERNATIVE LOGO BADGE MARK

ALTERNATE LOGOS (CONTINUED)

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ONE COLOR BLACK

ONE COLOR WHITE

PRIMARY LOGO HORIZONTAL

PRIMARY LOGO VERTICAL

ALTERNATIVE LOGO BADGE MARK

SAFE AREA & SIZING

8

SAFE AREA To preserve the logo’s readability, always maintain a clear space around the logo. This includes: other logos, copy, distractive photography or background patterns that may distort the integrity of the logo. Due to the differing scales of each version of the logo, each has its own reference for its safe area (shown right).

MINIMUM SIZE To maintain readability of the logo the minimum size should never be any shorter than 1/2 inch tall for the horizontal and 1 inch tall for the vertical and badge.

.5”

1”

1”

USAGE & INTEGRITY

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IMPROPER USAGE To preserve the logo’s readability and integrity, never alter or distort the any logo or mark for the brand in anyway. Please see a handful of unacceptable examples.

DO NOT STRETCH OR DISTORT

DO NOT APPLY STROKES

DO NOT PLACE ON DISTRACTING PHOTOS OR ARTWORK

DO NOT APPLY DISTRACTING SHADOWS

DO NOT MODIFY THE SWATCHES

DO NOT ROTATE LOGO

DO NOT ALTER ELEMENTS

DO NOT INVADE CLEAR SPACE

TYPOGRAPHY

The visual voice of Baldwin Preparatory Academy is Museo Slab.Use this font family in any materials for the brand.

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MUSEO SLAB 100

Ab Ab Ab Ab Ab Ab 300

500

700

900

1000

100 ITALIC

Ab Ab Ab Ab Ab Ab 300 ITALIC

500 ITALIC

700 ITALIC

900 ITALIC

1000 ITALIC

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For questions or more information please contact: Danielle Ludlow | Communications Baldwin County Public School System 251-250-8268 (cell) | dludlow@bcbe.org