Baldwin Preparatory Academy | Brand Guide

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BRAND GUIDE v1. JUNE 2022
About Baldwin Preparatory Academy Logos Brand Colors Alternate Logos Safe Area & Sizing Usage & Integrity Typography Contact 3 4 5 6 8 9 10 11
CONTENTS
TABLE OF

ABOUT BALDWIN PREPARATORY ACADEMY

Baldwin Prep is a competitive, academically rigorous, full-time campus—much like a magnet school. To us, preparatory means not just college, but preparing our students for the path of their choosing.

Programs of study include health sciences, automotive technology, cyber security, culinary arts, engineering, cosmetology, construction, welding, graphic design, HVAC, teaching, aviation and logistics.

At Baldwin Prep, academics and real-life, on-the-job experience are integrated in a state-of-the-art building designed for academic and industry-specific immersion.

Students take a high level of responsibility at Baldwin Prep. They clock in and out. They wear industry-specific uniforms. They learn time-management skills and professionalism that build a promising future for our graduates and our economy.

POSITIONING STATEMENT: Career | College | Choice

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PRIMARY LOGO – HORIZONTAL

PRIMARY LOGO – VERTICAL ALTERNATIVE LOGO – BADGE MARK

4 LOGOS

ACCENT BLUE

PRIMARY BLUE (DARK) PRIMARY BLUE (LIGHT) GRAY

PANTONE 659C

CMYK: 52, 28, 0, 0 RGB: 122, 162, 213 HEX: #7aa2d5

PANTONE 7683C

CMYK: 81, 58, 7, 0 RGB: 66, 108, 170 HEX: #426caa

PANTONE Cool Gray 6C

CMYK: 36, 29, 29, 0 RGB: 167, 168, 169 HEX: #a7a8a9

PANTONE 286C

CMYK: 100, 84, 11, 4 RGB: 24, 70, 141 HEX: #18468d

5 BRAND COLORS
6 ALTERNATE LOGOS FULL COLOR FOR DARK BACKGROUNDS ONE COLOR BLUE ONE COLOR GRAY PRIMARY LOGO HORIZONTAL PRIMARY LOGO VERTICAL ALTERNATIVE LOGO BADGE MARK
7 ALTERNATE LOGOS (CONTINUED)
COLOR WHITE
COLOR BLACK
LOGO HORIZONTAL PRIMARY LOGO VERTICAL ALTERNATIVE LOGO BADGE MARK
ONE
ONE
PRIMARY

SAFE AREA

To preserve the logo’s readability, always maintain a clear space around the logo. This includes: other logos, copy, distractive photography or background patterns that may distort the integrity of the logo. Due to the differing scales of each version of the logo, each has its own reference for its safe area (shown right).

MINIMUM SIZE

To maintain readability of the logo the minimum size should never be any shorter than 1/2 inch tall for the horizontal and 1 inch tall for the vertical and badge.

8 SAFE AREA & SIZING
.5” 1” 1”

IMPROPER USAGE

To preserve the logo’s readability and integrity, never alter or distort the any logo or mark for the brand in anyway. Please see a handful of unacceptable examples.

9 USAGE & INTEGRITY
SPACE
PLACE ON DISTRACTING PHOTOS OR ARTWORK
STRETCH OR DISTORT APPLY DISTRACTING SHADOWS ROTATE LOGO APPLY STROKES ALTER ELEMENTS INVADE CLEAR
MODIFY THE SWATCHES DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT

The visual voice of Baldwin Preparatory Academy is Museo Slab.Use this font family in any materials for the brand.

MUSEO

Ab

10 TYPOGRAPHY
SLAB 300 Ab 100
500 Ab 700 Ab 900 Ab 1000 Ab 300 ITALIC Ab 100 ITALIC Ab 500 ITALIC Ab 700 ITALIC Ab 900 ITALIC Ab 1000 ITALIC Ab

For questions or more information please contact:

Danielle Ludlow | Communications

Baldwin County Public School System 251-250-8268 (cell) | dludlow@bcbe.org

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