CA San Diego Vol 2, 2020

Page 18

The Possibilities

As we adapt as business owners we leverage our own passions,

strengths, capabilities and desires and combine them with what we antic-

ipate the future needs of our clientele. If we don’t see what we like in any of

those scenarios, we shift clientele or our capabilities.

I see 3 main categories of adaptation: Materials, Purpose Driven and

Delivery Method.

Materials Used:

Evolution in Materials has been happening since

the stone age. As our technology advances and

our needs as a society evolve, we create and

adopt these materials and incorporate them into

our creations, designs, and our lives. This is no

different. We live in an incredibly exciting time as

far as materials go. Nano tech, materials that

respond, move and shapeshift in response to

changes in light, temperature, water, chemical

signatures, sound and proximity are evolving

quickly.

Purpose Driven:

Purpose driven design is already here, but it has been more

quickly adopted by technology and nutrition industries. Purpose will become

the prevalent mindset in interior design. It is all about BRAND POSITIONING. It

is a matter of shifting the narrative about design from what it is to WHY. Aging

in place and commercial design are the early adopters in this arena. As compa-

Julia Molloy is the leading operations specialist for

messaging and positioning. Now firms will base their entire focus of their busi-

decades of operations experience, 12 of

nies pivot, they will break out of the box of the standard service provider

ness on a particular need or desire, instead of providing services based on work

needed, budget and service area.

Delivery Method:

Delivery is all about HOW we provide our products and services. This category

of adaptation has been shifting rapidly for the last decade with the growth of

online product sourcing. Now, we see that in person meetings aren’t always

necessary and the actual service side of what we do is changing. E-Design has

been addressing this over the last 5 years and will continue to grow, but there

are other constraints to break and possibilities to discover in this arena.

Memberships, wrap around services, full life cycle business models will emerge

with more prevalence in the design sector and represents huge opportunity. Look at the possibilities with fresh eyes and don’t be afraid to come up with

something new. This is the essence of innovation and I expect we’ll be seeing a

lot of it as our industry and the world evolves. I see the most opportunity for

wealth development and business strategy for companies that take the lead in

integrating wellness into everyday living. This time has indeed been challenging,

but it is also an amazing time for innovation. Let’s embrace the change and

move forward without fear as we design the new paradigm!

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the interior design industry. She has over 2 them in the design field and has a wealth of knowledge from the interior design, graphic design, operations and technology sectors. She is a sought after

speaker, a Business of Design faculty

member, on the Better Practices Network

board of advisors, has been a continued educa-

tion instructor to the faculty at New York School of

Interior Design and a member of ASID. Molloy has also

chaired the ASID Student Affairs Committee and the board of advisors for the Art Institute – Interior Design program.

Julia Molloy is also the founder of the renowned BOLD Summit – Business of

Luxury Design Summit. This event focuses on the special business needs unique to firms positioned in the luxury market and is a powerful catalyst for luxury focused interior designers and architects around the world. In pursuing her

mission to advance the industry, each year she galvanizes the world’s leaders in luxury design to share their wisdom and advice. The BOLD Summit continues to be a driving force for enriching lives and propelling excellence in the design community around the globe.