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ASID CA ORANGE COUNTY CHAPTER MAGAZINE SUMMER 2017
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Dunn-Edwards® Paints new 300 design-inspiring colors for the Then, Now & Forever® collection feature 142 historically accurate colors of the American West and 158 colors trending today. Don’t miss an opportunity to impress your clients. Please email us at ColorTools@dunnedwards.com to make sure your color tools are up to date.
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CALIFORNIA ORANGE COUNTY
ASID CA ORANGE COUNTY ChApTER OffICE 23807 Aliso Creek Road, Suite 205 Laguna Niguel Ca 92677 Tel: (949) 643-1549 email@example.com www.caoc.asid.org
CA Orange County Chapter News 05 08 10 11 12 14 14 17 18 20
ONE ROOM 12 WAYS BUILD YOUR BRAND / MINDSTREAM STUDIO IP FORUM 2017 LUNCH & LEARN / FASHION INTERIORS INDUSTRY PROFILE / FIBER-SEAL IDOD
CONNECT WITH US CCIDC ‘SUNSET REVIEW’ UPDATE KBIS / LAS VEGAS WRAP UP
IN EVERY ISSUE
ASID NATIONAl 1152 15th St. NW, Suite 910 Washington, DC 20005 Tel: 202.546.3480 Fax: 202.546.3240 firstname.lastname@example.org www.asid.org EDITORIAl STAff 2017 ASID OC Newsletter Co-Editor: Lauri Howell, Allied ASID
2017 ASID OC Newsletter Co-Editor: Kellie Davis, Student ASID
pUBlIShING STAff Advertising Sales Mike Watt • 972.989.2208
Design Orange County magazine is published quarterly for the ASID CA Orange County Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the Design Orange County magazine are controlled and owned by the CA Orange County Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA Orange County Chapter of ASID.
MONTHLY MEETINGS / JANUARY & FEBRUARY
President Elect’s Letter
Board of Directors
Calendar of Events
Index Of Advertisers 13
B&C CUSTOM HARDWARE & BATH
MODERN LUXURY RIVIERA
BOBCAT CARPET & FABRIC CARE
MOYES CUSTOM FURNITURE
PACIFICA TILE & STONE
RITELOOM FLOORING, DESIGN & CONSTRUCTION
CREATIVE WINDOW DESIGNS
RSSA KITCHEN AND BATH
THOMAS RUG CLEANING
TIM GERDON PAINTING
WEST STATE BILLIARDS SUPPLY
INTERIOR DOOR & CLOSET
ON THE COVER: Expressions Home Gallery
CA ORANGE COUNTY CHAPTER | SUMMER 2017 - 3 -
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ow time flies… How can it be that we are already half way through our term?
Didn’t we just begin?
One of the fun things about being President is the opportunity to meet and discuss ASID with Presidents around the entire country as I did this month at the President’s Forum in Washington
ASID CA ORANGE COUNTY CHAPTER 23807 Aliso Creek Road, Suite 205 Laguna Niquel, CA 92677 949-643-1549 www.caoc.asid.org BOARD OF DIRECTORS President
Adriel Cogdal, ASID 949-698-2069
D.C. It’s always interesting to hear the common problems and challenges we all face and how
compare our chapter with others. Consistently California Orange County Chapter has excelled
other chapters have worked through them. But even more fascinating is the opportunity to in best practices and member participation. And I’m happy to say folks; we still got it!
It was also exciting to get a taste of the accomplishments achieved at the National level from our CEO, Randy Fiser and from the National Chair, Charrisse Johnston. ASID leads the design
community in evidence-based and human-centric design, social responsibility, well-being and
Nazgol Seyedi, Allied ASID 619-708-8487
Kathy Booker, ASID 949-791-9053
sustainable designs. I am very proud to be a part of this organization.
But there is plenty of excitement going on here. Our Design Expo, April 13 with Guest Speaker
Martyn Laurence Bullard was one of our most successful events ever. In the works are: Art for
Auction, our Film Festival, a Master Class and a new version of Wine and Design. Design Awards this year will have new categories, revised criteria and celebrity judges. So get ready! I am also excited to introduce your new board for 2017-2018: President: Nazgol Seyedi
President Elect: Michele Prata
Financial Director: Carolyn Scroggs
Professional Development Director Cynthia Prizant, Allied ASID 949-355-5467
ProfessionalDevelopment@caoc.asid.org Membership Director
Michele Prata, Allied ASID 949-425-0423
Communications Director: Kathy Booker
Board Member at Large
Director At Large: Celeste Lehman
Professional Director: Lauri Howell
Thank you members for all of your continued participation, and I look forward to the next half of our year together.
Adriel Cogdal, ASID
ASID CA Orange County Chapter President 2016-2017
Celeste Lehmann 310-270-6379
Alexandra Page, Student ASID 619-368-7244
StudentRep@caoc.asid.org Office Administrator Lola Lambly
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By Patricia Bryson, Allied ASID
This year, we gave you 12 chances and an entire year to be impressed by design creations produced by ASID’s talented designers at Stonemill Design Center. You came, got inspired, and found many new resources and showrooms that you could use for your next projects. Congratulations to Elisabeth D’Angelo for garnering the People’s Choice award. Over 1,700 votes were submitted for this competition, and Elisabeth as the winner will be featured in an upcoming issue of Modern Luxury Magazine. When you unleash 12 designers (design teams) and let them go wild at Stonemill Design Center and pull all of their professional vendor connections, you can expect a confetti of different designs. It was as if we went on a vacation each time as the designers transported us to a barrage of destinations. One Room 12 Ways debuted with Angela Eason’s taste of The big Easy and the band in tow. Kaleidoscope of colors flooded our visual cortex, thanks to Adriel Cogdal’s striking design. Karina Rizzo treated us to a swanky 1960’s luxury suite. Who needs a time machine when you have talented designers? Just when you were too busy to get away for a vacation Lucia Henry and Lisa Volkov’s space reminded us that we live in a vacation capital of the world. Lake front vacation home was not complete without ingenious indoor-outdoor living created by Joanna Barker. Imaginative collages photography on the accent wall and see-through bookshelves gave a statement for Anna-Marie Claassen’s room. Creatively divided functional spaces took cues from Alice in Wonderland for Lauri Howell’s magical space. Elisabeth D’Angelo’s study in contrast for black and white struck people’s nerve to win the favorite space for the year. Miko Krisvoy and Linda Tom showed us how to layer luxurious champagne golden hues to create rhythm of autumn. If you wanted to capitalize OM in you home, all you needed was Raad Ghantous, as he anchored the space with a cocooning lounge chair. Kathy Booker convinced us that the future of the electric desk could be chic and fit into any setting. Nazgol Seyedi’s knitted wall and illustrated flooring transformed the space with airy whimsy amidst serious art display. As I look back at this 12-month marathon, I am grateful for the leadership of our Chair, Miko Krisvoy, as well as tremendous support from both ASIC OC past president, Jamie Namanny and current president, Adriel Cogdal. None of this would have been possible without the hard work of Cathryn DeFazio of Stonemill Design Center and diligent promotional support from Andrew Stoermer of Modern Luxury Orange County. One Room 12 Ways has showcased many wonderful showrooms at Stonemill Design Center. This event has become a catalyst to further strengthening our design community for years to come.
Photography by Nasfilms Photography / Nick Shetterly
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y fellow interior designers, design
President Elect’s Letter
students and design industry partners,
Summer is here and believe it or not, we are half way through our term, and we are soon
opening the Design Awards submissions. As you know, ASID OC Design Awards is always
anonymously judged by designers from other chapters. This year our Design Awards team is trying to lock down a group of celebrity designers, educators, and established ASID designers from other chapters to judge the awards. They are adding more categories for
your various projects, and like always, the winners will be announced at the ASID OC Design Awards and Installation Gala, which will take place on Sunday September 17th.
The new ASID fiscal year will start on October 1st, and I am honored and humbled to start
my term as your chapter president. Thanks to those of you who participated in the voting process, we are going to have a dynamic board and have already started the strategic planning for the upcoming year. If you would like to be involved in your chapter’s strategic
planning, or have any questions, suggestions, or constructive criticism, please don’t hesitate to email, call, or text me personally.
We, at the ASID OC office, are doing our best to make the chapter one of the strongest
in the nation, and we kindly ask for your support. Please come to our events and show your love to the industry partners that sponsor these events.
I wish you all a beautiful summer and hope to meet every single one of you in person at our numerous events! Warmest regards, Nazgol Seyedi, Allied ASID
ASID CA Orange County Chapter President Elect 2016 | 2017
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New Members WELCOME
ASID CA Orange County Chapter would like to
extend a warm welcome to our newest members. Come make friends and get involved. INDUSTRY PARTNERS California Faucets
Shutters & Shades Decor Humanscale Corporation
Bassett Home Furnishings ASID MEMBERS Vanise Smith Sean Diaz
Susan Thiel (Coon) Julia Goddard Nikki Peltzer
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2016-2017 Board of Directors ASID ORANGE COUNTY
President Adriel Cogdal, ASID Phone: 949-698-2069 Email: email@example.com
Membership Director Michele Prata, Allied ASID Phone: 949 425-0423 Email: firstname.lastname@example.org
President Elect Nazgol Seyedi, Allied ASID Phone: 619-708-8487 Email: email@example.com
Professional Development Director Cynthia Prizant, Allied ASID Phone: 949-355-5467 Email:
Communications Director Kasey Sterling Phone: 949-697-0415 Email: firstname.lastname@example.org
Student Rep to the Board Alexandra Page, Student ASID Email: email@example.com
Financial Director Kathy Booker, ASID Phone: 949-791-9053 Email: firstname.lastname@example.org
Board Member at Large Celeste Lehman Phone: 310-270-6379 Email: email@example.com
2016-2017 Committee Chairs ASID ORANGE COUNTY Annual Meeting Luncheon Sandra Maddox, Allied ASID Email: firstname.lastname@example.org
Legislation Beverly Stadler, ASID Email: email@example.com
Art for Auction Angela Eason, Allied ASID Email: firstname.lastname@example.org
Lunch and Learn Laura Yorba, Allied ASID Email: email@example.com
Design Awards Linda Tom, Allied ASID Email: firstname.lastname@example.org
Membership Drive Elisabeth Dâ&#x20AC;&#x2122;Angelo, Allied ASID Email: email@example.com
Designer for Hire Joanna Barker, ASID Email: firstname.lastname@example.org
One Room 12 Ways Miko Krisvoy, Allied ASID Email: email@example.com
Dine by Design Carolyn Scroggs, Allied ASID Email: firstname.lastname@example.org
Programs Lauri Howell, Allied ASID Email: email@example.com
Emerging Professionals/iDOD Alix Flamm, Allied ASID Email: firstname.lastname@example.org
Social Media-YouTube Jamie Garelli Email: email@example.com
Film Festival Kathy Booker, ASID Email: firstname.lastname@example.org
Student Affairs Barbara Keller, ASID Email: email@example.com
Holiday Party Carolyn Scroggs, Allied ASID Email: firstname.lastname@example.org
Technology Steve Huang Email: email@example.com
Hospitality Angela Eason, Allied ASID Email: firstname.lastname@example.org
Workshops Lauri Howell, Allied ASID Email: Lauri@laurihowelldesign.com
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Build Your Brand with Mindstream Studio Now in OC Brands continue to move further away from direct advertising, in response to increased opportunity in creating original video content designed to engage your target customer. With short form video, you can tell your story, reach new customers, and forge brand loyalty. Mindstream Studio, a new digital production house based in Irvine, California provides full-service video, audio, social media and website services that empowers thought leaders, brands, and individuals to effectively promote themselves in the modern digital world through video. You may be thinking, “What is short form video?” Short form video is between on average, 3 to 5 minutes and seeks not only to inform, but to entertain and engage the viewer as well. “These days you don’t see people looking forward to the next episode of their favorite TV show (Netflix killed that),” said Lee Decker, Creative Director at Mindstream Studio. “You see them waiting for their favorite Youtuber to release their next vlog.” Mindstream Studio also hosts and produces its own shows, Crowdfunding Voice, The Gadget Show and others which have garnered over 500,000 YouTube views in the past month alone. It’s no secret, YouTube is owned by Google and because of this fact, video content is extremely important if you want to rank highly on Google. You no longer have to travel to LA, San Diego, or San Francisco to get amazing original video content.
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Mindstream Studio is situated across from Orange County’s John Wayne Airport in the heart of Irvine’s tech hub at 18004 Sky Park Circle. The first-of-its-kind production studio in Orange County will feature a tech review set, a kitchen set, a beauty/lifestyle set, a talk show set, and a green screen set to serve creators across all genres and serve as a major destination for innovative video content creation. The planned 7,200 sq. ft. production hub will feature 5 studio sets, editing lab, creative services, sales and staging areas dedicated to filming, editing and producing online video content. “Video receives exponentially greater views and likes on social media, from 10 to 1,000 times more engagement than static posts, especially if an influencer is involved,” said Mark Thimming, Founder and Executive Producer of Mindstream Video. “Advertisers are looking to these influencers to tap into more powerful direct-response networks.” The new studio build-out will support Mindstream’s growing network of creator collaborations, brand promotions, thought leaders and original productions. The new space is under development now. Video shooting is available in 3 existing studios, with the larger full build-out in process to be completed in the second quarter of 2017. “TV changed our lives, heck it changed the world, said Thimming. “ What’s more exciting today is what short form video is doing for brands. It’s just the best bang for your buck.”
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COSTA MESA PASADENA
CAPISTRANO BEACH CORONA
COMING SOON TORRANCE
“To the Trade” Innovative and Diverse Selection of Motorized window treatments
Candlelight Systems Wholesale workroom and Installation services San Clemente Showroom | 1231 Puerta Del Sol #600 | San Clemente, CA 92673 Orange County: 949.481.4300 | Los Angeles: 310.287.1030 | San Diego: 858.345.1384
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IP Forum 2017 AT THE LAGUNA DESIGN CENTER By: Celeste Lehman Director at Large We hosted our first IP Forum of 2017 in February at the Laguna Design Center. We held roundtable discussions, with a mix of
designers and Industry Partners at each table. The topics discussed,
ranged from marketing your business to gaining designers business,
getting more involved in the chapter and creating more collaboration with designers and Industry Partners. When our board was planning
our strategic goals for 2017 and identifying meetings, the underlying theme of the year was collaboration. We want to build a strong
organization of Industry Partners & designers coming together to use each others services.
My goal for the first IP Forum was to give our Industry Partners an opportunity to hear directly from the designer, what the designer
looks for when identifying a vendor to work with, marketing to the design community as a whole and learning about other IPâ&#x20AC;&#x2122;s businesses in the room. If you didnâ&#x20AC;&#x2122;t get a chance to check it out,
please be sure to join us for our Summer IP Forum. We hope to build upon our last Forum and keep the discussions going.
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LUNCH & LEARN Fashion Interiors
Serving the trade for 83 years.
â&#x20AC;&#x153;Every Thing You Must Know About Automated Window Covering Options"
By Laura Yorba, Allied ASID Lunch & Learn Chair On Jan 31, 2017, ASID OC hosted the Second Lunch & Learn of the 2016-2017 Fiscal Year. The program was held at Fashion Interiors, owned by Sid and Marjan Bastion, in their recently remodeled showroom, which beautifully showcased all of the products they sell. After a brief tour of their showroom, we grabbed our yummy box lunch and sat down for an amazing program, which was the latest look at the technology in the window covering world. Sid presented a comparison of several top vendors and their strengths and abilities in automated window coverings. After the program, there were great raffle prizes, as well as gift certificates for these automated shades. As always, Fashion Interiors gave back to the designers and answered many questions. If you need a knowledgeable staff to help you with your clientâ&#x20AC;&#x2122;s automated needs, as well as any other window covering, please visit ASID OCâ&#x20AC;&#x2122;s Industry Partner, Fashion Interiors, 9561 Irvine Center Dr., Irvine, CA 92618, 949-788-9288.
WE CARRY ALL LINES OF FLOORING.
Oldest Karastan Gallery Dealer in California 800-490-5693
3ERVING 3OUTHERN #ALIFORNIA S MOST DISTINGUISHED HOMES AND DESIGN COMMUNITY FOR OVER YEARS
4O PROTECT AND CLEAN FINE FABRICS AND RUGS
4O h3%26% AND 02/4%#4v ALL YOUR FURNISHING NEEDS
2ED 'UM 3TREET !NAHEIM #! \ WWW FAB PRO NET
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FIBER-SEAL STRIVES TO KEEP MATERIALS LOOKING THEIR BEST YEAR AFTER YEAR
In 1971, consumers were just beginning to embrace the concept of fabric protection. Fiber-Seal began offering a product that could be applied to fabrics, carpeting and rugs that would repel liquids and keep fibers cleaner longer without changing the color or texture. This was an innovation in itself, but Fiber-Seal took it one step further by providing a convenient way to get those great stain resistant products into homes by adding local service offices creating the Fabric Care System. This addition assured that for more difficult spots or stains, help was just a phone call away, at no additional charge. This unprecedented concept still rings true today, which is why homeowners, facility managers, and design professionals continue to partner with us in keeping their beautiful interior fabrics and carpeting looking their best, year after year. Fiber-Seal West was established in 1981 to service the Orange County area. Our motto is â&#x20AC;&#x153;Super Service, Smart Solutions.â&#x20AC;? We strive every day to provide a service that is unparalleled by other fabric protection companies. A testament to our outstanding staff and trained technicians is the fact that many of our clients have been loyal to not only the Fiber-Seal protection, but also to our outstanding cleaning methods and attention to detail. To learn more about how we can help you or your clients, call us at 949.724.8155 or email us at Derek@fiberseal.com.
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Service and Quality with Integrity HAVE YOU
HUGGED A SPONSOR TODAY?
Quality Interior and Exterior Painting Fine Wood Finishing and Restoration Wall Finishes and Wall Textures Decorative Faux Finishes GIVE A SPONSOR SOME LOVE. Sponsors play a huge role in keeping our chapter strong. Say “thank you” to, and do business with, a sponsor today. MINNESOTA
B&C CUSTOM HARDWARE & BATH
B&C Select Showroom The Laguna Design Center 23811 Aliso Creek Road Suite 155 Laguna Niguel, CA 92677 949-362-8160 www.customhardware.net
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Moyes Custom Furniture A high-end manufacturer of wood and upholstered furniture. Family owned since 1961 in Orange County.
By Alix Flamm iDod Chair
On February 15, 2017, the OC ASID iDOD meeting took place preceding the monthly meeting at Home Expressions Gallery. Janet S. Martin, Business and
Franchise Attorney spoke about LLC’s (Limited Liability Corporations) advantages and drawbacks to forming one for your business. The advantages are it’s easy to do, relatively inexpensive, and doesn’t require all the formalities associated
with corporations. Mainly, it’s for personal asset protection, and adding professionalism to your business. Consequently, it is not required to run your interior design business.
Overall, we had a great turnout. Thank you to Nichole Cooper and Kristina Bedoe at Home Expressions Gallery for their wonderful hospitality providing delicious
snacks and drinks, as well as, a comfortable space to have our meeting. In addition, a big thank you to our guest speaker, Attorney Janet S. Martin for her valuable LLC information. 3431 E LA PALMA AVE ANAHEIM CA 92806 714.729.0234 www.moyesfurniture.com
Carpet, Fabrics, Textiles, Oriental & Area Rugs Can be expertly cleaned or restored, both wet & dry cleaning methods available. Both machine & hand-done repairs performed.
Cleaning of Drapes, Sheers, Roman Shades, Fabric Wallcovering Finest Quality Protection Total Guard, UV Treatment and CA Certified Flame Retarding
FULL SERVICE CLEANING FACILITY
Connect with Us We are on the look out for great content for our social media outlets, and want to feature our members on our pages. Send us your completed projects, as well as before and after photos. We would love to see a wide range of submissions from everyone including students and our Industry Partners. This is a great way to gain exposure for your work, as well as share the talents of our members with a larger audience. To be featured on our ASID CA OC’s Facebook or Instagram page please send your photos to email@example.com. Don’t forget to follow us on our pages to stay connected to upcoming events and opportunities. Facebook: facebook.com/asidocc Instagram: asidoc
Looking for Other Avenues to Connect?
We want to hear from you in order to help you get the most benefits from your membership. Do you have questions or concerns that you’d like us to address? How about ideas for articles or topics that interest you as part of the Design Build Community? Send us your comments and thoughts at firstname.lastname@example.org
11630 Tennessee Ave, West Los Angeles 310.478.4438 • www.bobcatcarpetcare.com
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It is our mission to ensure we represent you at every opportunity, so please join us as we work together to build a stronger design community.
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Exceptional Service, Superior Quality Bringing you the best tile and stone from around the world!
620 E. Ball Road Anaheim, CA 92805 714-520-0777 email@example.com www.pacificastone.com
Amalfi Freestanding Tub
Helping clients share your vision is a breeze when they can touch, see and compare top-selling bath, kitchen and lighting products in our state-of-the-art showrooms. With our consultants’ product knowledge, planning and presentation resources, as well as coordination with you and your contractors, Ferguson provides an extension of your business to help bring your design to life. FergusonShowrooms.com
IRVINE 6 CUSHING WAY (949) 753–0039 ©2016 Ferguson Enterprises, Inc. 0317 420009
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Custom Storage Solutions
Computer/Software Services/Web Design
ADA Compliant Prod
Acoustical Ceilings/Sound Masking
and best products the newest ResearchHardware Hardwood Flooring Home Theaters/
anytime you wish. It’s quick, it’s easy, and it’s the
right thing to do. Shop Industry Partners first-
and support those companies that make our ing
Chapter events, programs and CEUs possible.
Outdoor Furniture/Accessories/Garden Art
FOR THEPlants/ RESOURCEInstruments GREATESTPianos/Musical YOURPhotography & SERVICES INTERIOR PRODUCTS FINEST Professional Orga Pools and Spas Plumbing/Fixtures Landscaping Painting
Wainscoting/Raised Panel Plaster/Custom Painting AMERICAN Web Services
Covering Motorization Window INTERIOR
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Wine Cellars / Storage
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CCIDC ‘Sunset Review’ Update By: Beverly Stadler, ASID Legistlative Chair
In my last report, I shared the news that the Hoover Commission report will
Cabinetry Millwork Mouldings
positively influence the passage of the ‘Sunset Review’ process for CCIDC for another 4 years, maintaining our voluntary CID certification.
CCIDC presented their case to the Senate Business Professions Overseeing
Committee March 6, 2017, as the last of the professional committees to be reviewed for the day. Their primary issues were:
1) Acceptance of the CID stamp by building officials, and how to remedy lack of
acceptance in LA, San Francisco and San Jose, among other areas for nonstructural and non-seismic plans (allowable under exception #5538 AIA)
2) The proposed predecessor for Doug Stead, current president of CCIDC 3) Whether or not a separate ‘title’ act should be created to recognize interior designers (desired by ASID, IIDA and opposed by CCIDC)
We will utilize the current CID legislation as our vehicle to ultimately make this change, so we do want CCIDC’s sunset to be extended for 4 years until such time that we have a more receptive government in place in Sacramento.
714.543.6549 fax 714.543.0795 firstname.lastname@example.org
We will not have definitive information on the outcome of the hearing until the legislative vote occurs in late June or early July. Until then, we will advise you of new information via e-mail, or contact email@example.com.
Calendar of Events ASID ORANGE COUNTY
17 ASID OC Monthly Meeting JUNE
21 ASID OC Monthly Meeting JULY
11 ASID OC Lunch & Learn
FEATURING CUSTOM POOL TABLES & SHUFFLEBOARDS, GAMEROOM ITEMS FOR INDOOR AND OUTDOOR USE
SERVING SOUTHERN CA SINCE 1946
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KBIS/Las Vegas WRAP UP
The New Year kicked off with two of our biggest to-the-trade shows. First we were dazzled by the wide array of new products that were unveiled at KBIS, held this year in Orlando. The underlying theme behind the featured products, was the ability to create a customizable home. Designsavvy consumers now have the ability to make each space in their home completely personalized reflecting their tastes and lifestyle. The ability to integrate these customizable elements was seen throughout each vendors line of products, from cabinetry and glass doors, to appliances and fixtures. Next up was a trip to Las Vegas for the Winter Market. This was a feast for the eyes as more vendors than ever displayed their new lines of furnishings, casegoods, lighting and accessories. There were many different elements that could be seen throughout the showrooms, however some common themes included an under the sea color scheme featuring deep sea blues, lustrous greens and grounded purples. Matte metals and stone embellishments were standout features, as well as many vendors offering artist inspired pieces. These pieces showcased slight imperfections, and had a cozy, handmade feel to them. All in all, whether it was luxury and sophistication, or warmth and raw materials, this market featured products that connected with our senses on a multitude of levels.
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THOMAS RUG CLEANING
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MONTHLY MEETING By Lauri Howell, Allied ASID Programs Chair
Looking to maximize your presence on social media? Did you know you can utilize videos on your website to increase your search engine optimization results? We were treated to a wide range of tips and tricks on how we can increase our exposure and elevate our business during the January monthly meeting hosted by Famosa. Lee Decker and Mark Thimming of Mindstream Studio were on hand to share how we can utilize our social presence, and update our websiteâ&#x20AC;&#x2122;s to increase business. Their lively presentation created much interaction with those in attendance, as the guidance they offered was beneficial on a number of levels. In addition to the first rate material that was presented, Josiah Lilly and Vanessa Becking of Famosa created a wonderful opportunity for us to connect with one another, as we recovered from the hectic holiday season. Private chefs created delicious bites to enjoy, in addition to the well-appointed spread of appetizers that graced the serving bar. Prior to the presentation, President Adriel Cogdal presented the quarterly report to the chapter, as well as some upcoming events including our Expo with guest speaker Martyn Lawrence Bullard. Thank you to Famosa for a hosting a one of a kind event, as well as to Mindstream Studio for stepping in at the last minute with a wonderful presentation. Additionally, our appreciation to Derek Fisher of FiberSeal, who managed the A/V for this event, as well as our photographer Paul Fernandez of Paul Fernandez Interior Design. A little about Famosa: Experts at creating a unique environment the Famosa team uses their product knowledge to help select products that are not only beautiful but also functional. From bathrooms, to kitchens, courtyards and pools, Famosa specifies and provides hard surface materials for all areas of the home, business or project. Famosa has you covered from cad drawings and renderings, budget and cost analysis, order processing and shipping. Contact Josiah or Vanessa today to set up an appointment to discuss your upcoming project.
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SOUTHERN CALIFORNIAâ&#x20AC;&#x2122;S LUXURY HOME DESIGN MAGAZINE
ORANGE COUNTY | LOS ANGELES | PALM SPRINGS | SAN DIEGO Modern Luxury Interiors California offers readers, partners and advertisers unparalleled editorial coverage, in-depth home features, product reviews and designer profiles of the Southern California luxury home design lifestyle. From the rolling hills of Newport Coast, to over the top luxury renovations in Los Angeles, to ranch style horse properties of Rancho Santa Fe, and the contemporary modern homes of Palm Springs, only Modern Luxury Interiors California offers our readers, partners and advertisers an up close view and access to the luxury home design community that shapes Southern California. F O R A D V E R T I S I N G A N D PA R T N E R S H I P O P P O R T U N I T I E S , P L E A S E C O N TA C T A N D R E W S T O E R M E R AT A S T O E R M E R @ M O D E R N L U X U R Y. C O M
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MONTHLY MEETING By Lauri Howell, Allied ASID Programs Chair
Expressions Home Gallery was the host of our February Monthly Meeting, providing a wide range of vendors to learn product knowledge from, as well as food stations to indulge our appetites. Showroom manager, Kristina Bedoe, and Nicole Cooper planned a wonderful event, and allowed attendees to connect with everyone from Jenn-Air to Brizo enabling us to source the latest and greatest products for our upcoming projects. Selling Luxury was our featured topic for this event, presented by Jason McNeely of Hansgrohe. Here we learned the advantages of branding and showing the value of what things costs in order to reach a higher end market? Additionally, we learned what elements make a luxury brand, what type of consumers are buying them, and why. Following the conclusion of the presentation, ASID President Adriel Cogdal highlighted upcoming events and activities, and we took time to recognize our Industry Partners. Providing them the opportunity to introduce themselves to those in attendance, while highlighting products and services. This self-promotion allowed for members to connect with Industry Partners easily as we moved in to the final portion of our evening. The raffle was a success with a multitude of prizes, many lucky and grateful attendees were thrilled with their beautiful prizes. Our sincere thanks to our wonderful Industry Partner, Derek Fisher of FiberSeal, who managed the A/V for the presentation, as well as our two photographers for this event courtesy of Paul Fernandez of Paul Fernandez Interior Design and Jacklyn Manns of Cambria. A little about Expressions Home: Whether you are building relationships with your clients or growing your business through high-value partnerships, Expressions Home Gallery will deliver. Their team of experienced professionals know what leading builders and designers need - an eye for accuracy, a comprehensive understanding of the latest trends, and an eye for accuracy to help you and your clients select the best appliances, plumbing, lighting and hardware products that not only match their vision but also the home specifications.
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A designerâ&#x20AC;&#x2122;s best choice for closets and doors. Designers have trusted us with their ideas and clients for over 10 years. We value your vision, standards, and are committed to you and your clients. Offering fair pricing for great products with neat and professional installation is our trademark. Our job is to make you look great!
15441 Chemical Lane, Huntington Beach Monday - Friday 9 am - 5 pm â&#x20AC;˘ Saturday 11 am - 3 pm
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