CALIFORNIA ORANGE COUNTY
ASID CA ORANGE COUNTY CHAPTER MAGAZINE SPRING 2017
5 ye a rs of r e s e arc h. Doze n s of c o n s u l t an a ts. T h o u san d s of m i l e s t r ave l ed. 3 0 0 n e w c o l o rs.
Sara McLean Color Exper t, Designer and Blogger Dunn-Edwards Paints
Dunn-Edwards® Paints new 300 design-inspiring colors fo or the Then, Now & Forever® collection feature 142 histtorically accurate colors of the American West an nd 158 colors trending today. Don’t miss your opportu unity to impress clients. Email uss at ColorT Tools@dunnedwar firstname.lastname@example.org ds com and we’ll set up an a appointment to make sure your color tools are up to t date. ©2016 Dunn-Edwards d Corporation. All rights reserved. e
CALIFORNIA ORANGE COUNTY
ASID CA ORANGE COUNTY ChApTER OffICE 23807 Aliso Creek Road, Suite 205 Laguna Niguel Ca 92677 Tel: (949) 643-1549 Fax: (949) 643-5664 email@example.com www.asidocc.org
CA Orange County Chapter News 05 08 10 15 16 17 18 19 20 22 22
HOLIDAY LUNCHEON DEZIGNWALL GENERAL MEETINGS BRINGPRO / NEW DELIVERY SERVICE BLOGSPOTTTER CONNECT WITH US IDOD
COLOR TRENDS ONE ROOM 12 WAYS HOOVER COMMISSION SUPPORTS INTERIOR DESIGN LEGISLATION
LUNCH & LEARN / THE LIGHTING GALLERY
IN EVERY ISSUE
ASID NATIONAl 1152 15th St. NW, Suite 910 Washington, DC 20005 Tel: 202.546.3480 Fax: 202.546.3240 firstname.lastname@example.org www.asid.org EDITORIAl STAff 2017 ASID OC Newsletter Co-Editor: Lauri Howell, Allied ASID
2017 ASID OC Newsletter Co-Editor: Kellie Davis, Student ASID
pUBlIShING STAff Advertising Sales Mike Watt • 972.989.2208
Design Orange County magazine is published quarterly for the ASID CA Orange County Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the Design Orange County magazine are controlled and owned by the CA Orange County Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA Orange County Chapter of ASID.
President Elect’s Letter
Board of Directors
Calendar of Events
Index Of Advetisers 13
B&C CUSTOM HARDWARE & BATH
INTERIOR DOOR & CLOSET
THE BARTLEY GROUP
MODERN LUXURY RIVIERA
BARTOLO WINDOW TREATMENT DESIGNS
MOYES CUSTOM FURNITURE
BOBCAT CARPET & FABRIC CARE
PACIFICA TILE & STONE
RITELOOM FLOORING, DESIGN & CONSTRUCTION
RSSA KITCHEN AND BATH
CREATIVE WINDOW DESIGNS
THOMAS RUG CLEANING
TIM GERDON PAINTING
WEST STATE BILLIARDS SUPPLY
ON THE COVER: Daltile Beehive Flooring
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 3 -
hate New Year’s resolutions. I see them as just another way to set myself up for failure. But I heard someone on TV say they were going to choose, instead of a task, a single word to live by. Mmmmmm, intriguing! So in looking for a theme to write about in this Design Magazine issue the word “connect” resonated.
It’s what we do everyday isn’t it? We connect with our clients, then we connect our clients with good design and good products. In ASID we connect with fellow Designers, Industry Partners and Students. Connecting to new ideas and new people leads to knowledge and understanding. All of that leads to a strong and connected design community. We have many opportunities in our chapter to connect, from monthly meetings, to special events. No matter your experience, from seasoned designers to emerging professionals, there is something for everyone. Your board is working very hard to create exciting opportunities for you to come learn new skills, meet new people, and learn best practices. Here are a few upcoming things to watch for. Designer For Hire is premiering in January. This is a website based service whereby homeowners contact ASID for 2 hour consultations. They’ll be charged $75.00, which will be donated to a designated charity. Designers will be selected based on location and specialty. This is a nice way to give back to the community and get your foot in the door for possible further work. Sign up with Joanna Barker at email@example.com. iDod meetings have developed to focus on mentoring protégé relationships. Open to all members, but you must register to attend meetings, and commit to 1-3 month service in which you will be paired. Contact Alix Flamm firstname.lastname@example.org to register. March will be our first field trip monthly meeting. Details are being finalized, but let me just say…..bus trip! Watch for details. Jamie Garelli is heading our Social Media Committee and has set a year-end goal on our Instagram Account to 1,000. Please help him by submitting content to email@example.com. Our new sponsorship package is being distributed to our Industry Partners and will be available at every meeting. It’s a comprehensive package, which gives an overview of all our events and meetings for the year and makes it easy to choose which opportunities are available to you. Contact Richard Downs, IP Liaison Richard@stylebathonline.com or Kathy Booker Financedirector@caoc.asid.org with sponsorship questions. Don’t forget to mark your calendars for EXPO, April 13 at Hotel Irvine! So make your resolution to connect this year. We’ve made it easy. Participate in ASID! Adriel Cogdal, ASID
ASID CA Orange County Chapter President 2016-2017
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ASID CA ORANGE COUNTY CHAPTER 23807 Aliso Creek Road, Suite 206 Laguna Niquel, CA 92677 949-643-1549 949-643-5664 fax Dal Tile Beehive Flooring www.asidocc.org BOARD OF DIRECTORS President
Adriel Cogdal, ASID 949-698-2069
Nazgol Seyedi, Allied ASID 619-708-8487
President-Elect@caoc.asid.org Financial Director
Kathy Booker, ASID 949-791-9053
Finance@caoc.asid.org Communications Director Kasey Sterling
Communications@caoc.asid.org Professional Development Director Cynthia Prizant, Allied ASID 949-355-5467
ProfessionalDevelopment@caoc.asid.org Membership Director
Michele Prata, Allied ASID 949-425-0423
Membership@caoc.asid.org Board Member at Large Celeste Lehmann 310-270-6379
At-Large@caoc.asid.org Student Representative
Alexandra Page, Student ASID 619-368-7244
StudentRep@caoc.asid.org Office Administrator Lola Lambly
Holiday By Sue Rexroth ASID Chair
The 2016 ASID OCC Holiday Event was sponsored by Sub Zero Wolf at their beautiful Costa Mesa showroom on Dec. 21.
Working Wardrobes was the Charity of Choice for the event, and benefited from the generous donations received from those in attendance. Their pop-up shop of trendy accessories, including jewelry and purses was a success as designers were able to purchase a myriad of new treasures during the event. A big "Thank You" to Tracy Burge and Jennifer Pollard of Sub Zero who hosted a delicious buffet of prime rib and assorted accompaniments, including a delicious dessert bar. We would also like to recognize our wonderful IP's who sponsored the raffle prizes, including a $500 gift certificate to the Shade Store, a $590 certificate for sliding door hardware from Hafele USA, 2 $100 prizes from Nordstrom provided by Fashion Interiors, a $200 gift certificate from Fergusons, a 1-hour concierge service from the Steve Alt Design Group, as well as a beautiful glass vase from Working Wardrobes. Photography by Nasfilms Photography / Nick Shetterly
President Electâ€™s Letter
reetings and Happy New Year!
As the New Year arrives, so does the promise of a better year, golden opportunities, and brighter days.
We may all agree that 2016 was a weird year. From all that was (and still is) going on in
the world with so many terrorists attacks in many different countries, painful situation in
Syria, Brexit, and the U.S. Presidential Election, to the loss of so many great talents such
as Muhammad Ali, Prince, Leonard Cohen, David Bowie, George Michael, and Zaha Hadid, and the power of media and social media in quick distribution of such news, many of us couldnâ€™t wait for the year to end!
However, in 2016 the economy was better and stronger, clients were more comfortable spending money on their projects, and hopefully everyone had a successful year!
At ASID OC, we are looking forward to a promising year for our members with many opportunities to network, educate, expose and cooperate. Please support your chapter
by attending events and participating however you can. You can check the calendar of events on our website www.asidocc.org, stay up to date with all that is happening in the Chapter by liking and visiting our Facebook page at www.facebook.com/asidocc/ and get
a sneak peek on what we have been doing by following us on Instagram at
As always, please reach out to your Board of Directors with any comments, concerns or suggestions. We are working hard to build a great united chapter! Cheers to you and yours, Nazgol Seyedi, Allied ASID
ASID CA Orange County Chapter President Elect 2016 | 2017
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New Members WELCOME
ASID CA Orange County Chapter would like to extend a warm welcome to our newest members. Come make friends and get involved. allied members Jirapa Espinosa, Allied ASID Kenneth Mckelvie, Allied ASID Nur Hostetler, Allied ASID sTUdeNT members Erika Villeda, Student ASID Libby Berry, Student ASID Angie Nga To Le, Student ASID Yu Wen Shih, Student ASID Michelle Grace Mcfarlane, Student ASID Kary Noelle Israel, Student ASID Lucy E. Shirajian, Student ASID Shadi Jamshidy, Student ASID Amanda L. Bagley, Student ASID Amy C. Beyer, Student ASID Leslie S. Boyd, Student ASID Amy T. Chen, Student ASID Georgia S. Clarke, Student ASID Miranda J. Mitten, Student ASID Han Hong, Student ASID Grace J. Hertel, Student ASID Nayely Parga, Student ASID Julia M. Hillendahl, Student ASID Jennie G. Kinnett, Student ASID Annie R. Koning, Student ASID Mallory E. Lawrence, Student ASID Sarah D. Libben, Student ASID Antoinette Lingelbach, Student ASID Ces T. Madison, Student ASID Myrah A. Ponce, Student ASID Natalie J. Russell, Student ASID Lynn D. Salo, Student ASID Jennifer N. Stevens, Student ASID Kelsea M. Stickelmaier, Student ASID Kristin M. Urzua, Student ASID Trina Jo Wilson, Student ASID Layla H. Al-Sheikh, Student ASID Carol Qin, Student ASID Karen Monahan, Student ASID
2016-2017 Board of Directors ASID ORANGE COUNTY
President Adriel Cogdal, ASID Phone: 949-698-2069 Email: firstname.lastname@example.org
Membership Director Michele Prata, Allied ASID Phone: 949 425-0423 Email: email@example.com
President Elect Nazgol Seyedi Phone: 619-708-8487 Email: firstname.lastname@example.org
Professional Development Director Cynthia Prizant, Allied ASID Phone: 949-355-5467 Email: email@example.com
Communications Director Kasey Sterling Phone: 949-697-0415 Email: firstname.lastname@example.org
Student Rep to the Board Alexandra Page Email: email@example.com
Financial Director Kathy Booker, ASID Phone: 949-791-9053 Email: firstname.lastname@example.org
Board Member at Large Celeste Lehman Phone: 310-270-6379 Email: email@example.com
2016-2017 Committee Chairs ASID ORANGE COUNTY Annual Meeting Luncheon Sandra Maddox, Allied ASID Email: firstname.lastname@example.org
Lunch and Learn Laura Yorba, Allied ASID Email: email@example.com
Art for Auction Angela Eason, Allied ASID Email: firstname.lastname@example.org
Membership Drive Elisabeth Dâ€™Angelo Email: email@example.com
Design Awards Lucia Henry Email: firstname.lastname@example.org
One Room 12 Ways Miko Krisvoy, Allied ASID Email: email@example.com
Designer for Hire Joanna Barker Email: firstname.lastname@example.org
Programs Lauri Howell Email: email@example.com
Dine by Design Carolyn Scroggs, Allied ASID Email: firstname.lastname@example.org
Social Media-YouTube Jamie Garelli Email: email@example.com
Emerging Professionals/iDOD Alix Flamm, Allied ASID Email: firstname.lastname@example.org
Student Affairs Barbara Keller, ASID Email: email@example.com
Film Festival Alicia Ho, Allied ASID Email: firstname.lastname@example.org
Technology Steve Huang Email: email@example.com
Holiday Party Carolyn Scroggs, Allied ASID Email: firstname.lastname@example.org
Website/PR/Graphics Alicia Ho, Allied ASID Email: email@example.com
Hospitality Angela Eason, Allied ASID Email: firstname.lastname@example.org
Wine & Design Bonita McCarthy, Allied ASID Email: email@example.com
Legislation Beverly Stadler, ASID Email: firstname.lastname@example.org
Workshops Lauri Howell Email: Lauri@laurihowelldesign.com
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 7 -
Dezignwall is a New Way to Access Commercial Products Online Dezignwall, Inc., a Pinterest-like platform provides a visual way to discover
of catalogs in order to design multi-million and billion dollar projects,
global commercial design industry."
and source products and design inspiration with tools to collaborate on
globally. Dezignwall provides a free online platform for connecting the
Dezignwall offers a free to join professional network, exclusively for
With the launch of their new feature, Dezignwall makes it easier for
business owners. Design professionals are able to search photos of
products and product lines into unique Digital Catalogs. This not only
commercial manufacturers, suppliers, designers, product specifiers and products and projects, posted by manufacturers, suppliers and other
commercial designers. Images are organized into Digital Catalogs, which can be shared with colleagues and clients using Dezignwall's Virtual Mood Boards and Digital Business Cards.
Recently, the website made a big move towards providing commercial
product marketers a digital alternative to costly print marketing collateral, with their latest feature announcement "Multiple Digital Catalogs".
CEO and founder, Joseph Haecker said, "Residential designers and customers have resources like Houzz and Pinterest. Yet, designers for
restaurants, retail, hotels and entertainment are still ripping pages out
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manufacturers, suppliers and designers to create and organize their provides an economic and eco-friendly alternative to costly print collateral, but it provides a platform that serves as a hub for maintaining and sharing current product updates and information across marketing channels.
Since launching in January 2016, Dezignwall has amassed over 116,000 subscribers, established a social network of more than 16-million and
is scheduled to greatly increase its content within the first quarter of 2017 through a beta program and partnerships with large brand manu-
facturers. Already establishing itself as a leader in the social market network space, Dezignwall seeks to disrupt several industries in order
to provide the commercial design industry a global platform that truly serves their needs.
<RXUZDUGUREHÀWV 6KRXOGQ·W\RXUFORVHW" 800.692.5673 Call for free ]^lb`g\hglnemZmbhg or visit us online at
closetfactory.com Visit our Showroom at:
904 S. Robertson Blvd., Los Angeles, CA 90035 <ehl^mlu@ZkZ`^luAhf^H_Û\^l Entertainment Centers | Wall Beds | Wall Units Pantries | Craft Rooms | Laundry Rooms | Mud Rooms | Wine Rooms the art of organization ©2016 Closet Factory. All rights reserved. CA Lic. #602641
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 9 -
GENERAL MEETING By Lauri Howell Programs Chair November marks our annual Membership Drive, which provides the opportunity for members to make new connections, as well as invites those within the industry to learn about the benefits of being a part of ASID. For the third year in a row, Dal Tile hosted our Membership Drive coupled with our General Meeting in conjunction with Sherwin Williams as they unveiled their Color Mix for 2017. Dal Tileâ€™s Showroom Manager, Linnea Graves pulled out all the stops this year, to create a successful event. From delicious tapas to the multitude of raffle prizes presented at the end of the evening, all in attendance felt Linneaâ€™s gracious hospitality. President Adriel Cogdal issued opening statements to an audience of over 300 in the slab yard, while Membership Director, Michele Prata, and Membership Chair Elizabeth Dâ€™Angelo highlighted what ASID had to offer and the benefits of membership.
HED S NGUI I T S DI T MOS S A NI OR F I L #A N HER 3OUT NG I V 3ER S R EA Y ER OV OR F Y T OMMUNI C GN I DES ND A HOMES
Karen Galvin of Sherwin Williams presented their Color Mix 2017. With four fun color stories and inspirations, the Colors of 2017 came alive. In what Sherwin Williams deems a â€œNew spirituality, cultural flux, feisty self-expression and soulful nostalgia are combining to paint an emerging portrait of our shared future,â€? their trends for the coming year ranged from beautiful soft neutrals, to upbeat pops of saturated color and a little of everything in between. Closing out this wonderful presentation was a raffle where attendees were in for a treat with wonderful prizes, as well as a special thank you gift and award bestowed upon Linnea Graves, as this was her last ASID event prior to her retirement. We thank her for her generosity of spirit and support during her tenure at Dal Tile, and wish her the best in her future.
UGS R ND A S C I BR A F NE I F N EA L C ND A T EC OT PR O 4
NG NEEDS SHI YOUR FURNI L 4O h3%26% AND 02/4%#4v AL
EET R 3T 'UM 2ED #! M
!NAHEI NET O PR AB F WWW \
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Thank you to Dal Tile for making this event such a memorable one, year after year. We look forward to working with Kristin Khan, who was announced as the new Showroom Manager. We also appreciate Sherwin Williams for providing an in-depth look into the years upcoming color trends, and being on hand to share their knowledge with us.
GENERAL MEETING By Lauri Howell Programs Chair
Walker Zanger hosted our October Meeting in Tustin. Attendees were able to enjoy the wide selection of luxury materials and slab yard, as we dined on delicious delicacies provided by the Lime Food Truck. This event kicked off the 2016-2017 board with the annual Get to Know You Bingo game, where attendees worked to match up fun facts with their new Board members and Chairs for this year. For this meeting we welcomed special guest, Alan Siegel, National Legal Counsel to ASID and partner at Levy Sonet & Siegel. His presentation focused on the importance of Risk Mitigation Techniques while reviewing ASIDâ€™s Portfolio of Residential and Commercial Design Agreements. In addition to reviewing contracts, Siegel provided a wide range of business suggestions to enable Designers to expand their profit margin, reduce difficult clients, and avoid costly errors. Thank you to Walker Zanger for this one of a kind evening, as well to Alan Siegel for sharing his vast wealth of knowledge with us. Additionally, we thank Derek Fisher, of FiberSeal, who managed the A/V for this presentation, as well as our photographer for this event Paul Fernandez of Paul Fernandez Interior Design.
Service and Quality with Integrity
Quality Interior and Exterior Painting Fine Wood Finishing and Restoration Wall Finishes and Wall Textures Decorative Faux Finishes INDUSTRY PARTNER
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 11 -
GENERAL MEETING By Lauri Howell Programs Chair Our August Meeting hosted by Orient Express Furniture in Foothill Ranch allowed us to get a sneak peek of new products during a Showroom tour, as well as enabled us to indulge our appetites with a delicious array of Mexican food and cupcakes from Sprinkles. The speaker for this meeting was Ricky Yslas of Lutron who provided the CEU, Let the Sun Shine In, which covered the effect of daylight on a residential space. Attendees had the opportunity to win some great raffle prizes including a $250 gift card to Star International and Orient Express furniture, as well as a $50 Starbucks Card, two decorative pillows with down inserts, and a resin and glass hurricane with a set of catalogs and finish samples. A big thank you to Derek Fisher, of FiberSeal, who managed the A/V for this presentation, as well as our photographer for this event Paul Fernandez of Paul Fernandez Interior Design.
Exceptional Service, Superior Quality Bringing you the best tile and stone from around the world!
620 E. Ball Road, Anaheim, CA 92805 | 714-520-0777 email@example.com | www.pacificastone.com
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)($785,1*&86720322/7$%/(6 6+8))/(%2$5'6 *$0(5220,7(06)25,1'225$1'287'22586(
B&C CUSTOM HARDWARE & BATH
B&C Select Showroom The Laguna Design Center 23811 Aliso Creek Road Suite 155 Laguna Niguel, CA 92677 949-362-8160 www.customhardware.net
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 13 -
Cabinetry Millwork Mouldings
Custom Storage Solutions
Fabric Protection Flooring
Computer/Software Services/Web Design
ADA Compliant Prod
Acoustical Ceilings/Sound Masking
ResearchHardware the newest and best products Hardwood Flooring Home Theaters/
anytime you wish. It’s quick, it’s easy, and it’s the
right thing to do. Shop Industry Partners first-
and support those companies that make our ing
Chapter events, programs and CEUs possible.
Outdoor Furniture/Accessories/Garden Art
YOUR GREATESTPianos/Musical RESOURCEInstruments FOR THEPlants/ FINEST INTERIOR PRODUCTS & SERVICES Landscaping Plumbing/Fixtures Pools and Spas Professional Orga nizing
714.543.6549 fax 714.543.0795 firstname.lastname@example.org
Plaster/Custom Painting Wainscoting/Raised Panel AMERICAN Web Services
SOCIETY OF Window Covering Motorization INTERIOR DESIGNERS
Helping clients share your vision is a breeze when they can touch, see and compare topselling bath, kitchen and lighting products in our state-of-the-art showrooms. With our consultants’ product knowledge, planning and presentation resources, as well as coordination with you and your contractors, Ferguson provides an extension of your business to help bring your design to life.
Irvine 6 Cushing Way (949) 753-0039
FergusonShowrooms.com ©2017 Ferguson Enterprises, Inc. 0117 358079
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Wine Cellars / Storage
A NEW DELIVERY SERVICE CATERING TO THE DESIGN INDUSTRY Bringpro, the region's premier on-call professional delivery and installation company, is dedicated to providing a unique and valuable service to the design community. Founded in 2015, we're proud to say that bringpro has grown quickly, as many designers regularly use our service to simplify their delivery and installation logistics. Leveraging technology to improve our customers' experience, bringpro has developed systems that allows designers to post their job requests online or through an Apple app. Additionally, customers enjoy real-time vehicle tracking with accurate ETA notices, so there never is a valuable minute wasted. Also, because bringpro offers installation services, helping with staging the home, or building furniture help is always available. Recently, bringpro assisted with ASIDâ€™s One Room, 12 Ways project, picking up from five different locations before delivering and installing all the items on location at the Stonemill Design Center. The assignment was requested one day in advance, and the designer was able to track the vehicle from each stop with text messages sent along the way. This freed the designers to focus on their project rather than waste an enormous amount of time orchestrating deliveries. We like to see ourselves as personal assistants who can deliver and install almost anything. On your terms not ours. The bringpro team understands that every
delivery experience needs to be professional. Whether it's a single pickup that must be handled immediately, or an entire house that needs to be packed up and moved, bringpro will complete the project quickly, efficiently and professionally. Bringpro is one delivery service that helps designers and their clients move forward in a fast-paced world, ahead of the pack. Like most great ideas, the inspiration for bringpro was born out of the need for a solution to a problem. One busy morning, Don Dicostanzo, a bringpro founding partner, purchased a large-screen TV, intending to enjoy a football game that evening. He soon discovered there was no way to get his new TV delivered the same day. The department store refused, and moving companies required advance notice. Faced with the upsetting choice of renting a U-Haul or phoning a friend with a truck, he realized what people where in need of: an on-demand pick-up and delivery service! Such a service could help everyone enjoy their purchases right away. To make it truly great, this service should own its fleet of vehicles and hire experienced delivery professionals. That day was the start of bringpro, a professional delivery and installation service. The company's mission is to connect people with their items faster (and more professionally) than ever before. Since our inception, weâ€™ve been successfully delivering the goods ever since.
CA ORANGE COUNTY CHAPTER | SpRING 2017 - 15 -
Moyes Custom Furniture A high-end manufacturer of wood and upholstered furniture. Family owned since 1961 in Orange County.
INTERIOR DESIGN BLOGS YOU’LL LOVE AND WHY
By Kellie Davis, Ginger D. Interiors I know. You’re probably (and hopefully) too busy with work and likely barraged with more information than you can shake an umbrella at. With that, you also probably have an insatiable appetite for all that is new and shiny, fresh and fabulous, revived and glorious, and of course, unexpected and Avant-garde. It’s in every designer’s blood. Trying to control that appetite is like trying to say “no” to turkey at Thanksgiving (unless you’re a vegetarian, then it’s like…well, you get it). With so much information available, it’s easy to get caught in a clicking frenzy. That’s why blogs are so great. They tend to sum it up in a pretty little package (you know, like that little blue Tiffany box we hope Santa will leave under the tree!) that eases your navigation with quick, easy to peruse topics and images. So, without further ado, I’ve highlighted for you a few of my favorite blogs and why I love them:
3431 E LA PALMA AVE ANAHEIM CA 92806 714.729.0234 www.moyesfurniture.com
Carpet, Fabrics, Textiles, Oriental & Area Rugs Can be expertly cleaned or restored, both wet & dry cleaning methods available. Both machine & hand-done repairs performed.
Cleaning of Drapes, Sheers, Roman Shades, Fabric Wallcovering Finest Quality Protection Total Guard, UV Treatment and CA Certified Flame Retarding
FULL SERVICE CLEANING FACILITY
INTERNATIONAL INSPIRATIONS The Style Files Based in a little village outside of Amsterdam, The Style Files has become a hub for Euro-focused design and inspirational finds from around the world. If you’ve been to Europe, you just know. ECLECTIC COLLECTORS Studio Matsalla Studio Matsalla’s affinity for mixing the old with the new is heavily influenced by worldly travels and a serious knack for eclectic decor. For the eclectic client, this is a good go-to for inspiration. HAPPY TRAILS Happy Interior Blog Finding inspiration in everyday life is Igor Josifovic’s mantra. With a passion for interiors motivated by travel, and a helpful series dedicated entirely to the urban jungle enthusiast, you'll discover endless worldly insights and ideas to inspire. DIY VINTAGE MADNESS Vintage Revivals Armed with an unrelenting approach towards DIY, the fearless blogger boasts a rather impressive repertoire of works, from simple 15-minute DIYs to complete dream room makeovers. WILD BOHEMIAN The Jungalow Justina Blakeney’s fearless use of color and pattern has forever redefined bohemian design. The stylish blogger continues to push the boundaries of home decor with affection for the unexpected and a spot-on mantra: decorate wild. CORNUCOPIA Mad About The House As a property and interior design journalist, Kate Watson-Smyth’s unique approach to interior design includes pragmatic lessons on design classics, finds with multi-purpose functions, and an ever-growing source list for your next project!
11630 Tennessee Ave, West Los Angeles 310.478.4438 • www.bobcatcarpetcare.com
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Of course there are many, many more, but I hope you find value in this short list. Feel free to share your favorites, including your own, by posting them on our Facebook page at https://www.facebook.com/asidocc/. Happy blogging!
Connect with Us
We are on the look out for great content for our social media outlets, and want to feature our members on our pages. Send us your completed projects, as well as before and after photos. We would love to see a wide range of submissions from everyone including students and our Industry Partners.
This is a great way to gain exposure for your work, as well as share the talents of our members with a larger audience. To be featured on our ASID CA OC’s Facebook or Instagram page please send your photos to email@example.com. Don’t forget to follow us on our pages to stay connected to upcoming events and opportunities. Facebook: facebook.com/asidocc Instagram: asidoc
Looking for Other Avenues to Connect?
We want to hear from you in order help you get the most benefit from your membership. Do you have questions or concerns that you’d like us to address?
How about ideas for articles or topics that interest you as part of the Design/Build Community? Send us your comments and thoughts at firstname.lastname@example.org It is our mission to ensure we represent you at every opportunity, so please join us as we work together to build a stronger design community.
Calendar of Events ASID ORANGE COUNTY FEBRUARY
15 ASID OC Monthly Meeting 15 ASID OC iDOD
23 ASID OC IP Appreciation MARCH
OC Master Class
15 ASID OC Monthly Meeting
21 Laguna Design Center: Spring Market 25 ASID OC Dine by Design APRIL
11 ASID OC Lunch & Learn 13 ASID OC Desgn Expo
Serving the trade for 83 years.
By Alexandra Page Student ASID 2017 Student Rep to the Board
As the designers of the future, it is our responsibility to ourselves and our profession to change the public perception of what Interior Designers are truly capable of. Design goes beyond what the eye perceives. It can have profound effects on both our psychology as well as our well-being. We can improve the lives of others with our knowledge and understanding of how design impacts lives. Whether you are designing for a private home or a commercial space, there is always opportunity to create a functional, well thought out design that doesn’t compromise visual appeal. Everything from flow to color can affect your perception of a space so every detail counts. Can you find ways to improve a pre-existing space that can better its accessibly or how one may see a space? Send us a photo of something design related that you think could be improved with a brief description of the changes you would make and you could be featured on our social media! Send photos to: email@example.com Don’t forget to tag us @asidoc
WE CARRY ALL LINES OF FLOORING.
Oldest Karastan Gallery Dealer in California 800-490-5693
www.RiteLoom.com CA ORANGE COUNTY CHAPTER | SpRING 2017 - 17 -
By Alix Flamm iDod Chair
The first ASID iDOD meeting of the 2016-2017 term kicked-off on November 30th, 2016 at Expressions Home Gallery.
Attorney Kim Schumann, who has been our advisor over legal matters for a number of years reviewed and advised those in attendance on the ASID National Contract pertaining to California Law. Schumann covered a wide range of topics including the “Statute of Limitations” on our contracts, using the term “conceptual” on our drawings, and having our clients names on our PO’s to vendors. Attendees also learned the importance of spelling out our services, and disclosing any benefits we may receive from vendors we are working with, within our contracts. Thank you to Expressions Home Gallery’s showroom manager Kristina Bedoe and Nichole Cooper for hosting this educational and fun meeting. In addition to providing lunch, there were several fixture and appliance vendors for our ASID members to learn about new products and how to specify them. We also appreciate Kim Schumann for sharing his experience, and expert advice to our ASID members and IP’s during this event.
HUGGED A SPONSOR TODAY?
Designer: Aubrey Smiga Domus Ex Arte
GIVE A SPONSOR SOME LOVE. Sponsors play a huge role in keeping our chapter strong. Say “thank you” to, and do business with, a sponsor today. CALIFORNIA ORANGE COUNTY MINNESOTA
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Color Trends dunn-edwards 2017 Color of the Year, Honey Glow (de5354) is a warm, golden yellow with orange undertones that will make a bold statement in any space.
Whether it’s applied to every wall or used strategically for pops of color, the
cheerful spirit that radiates from Honey Glow will re-energize any room. Try it on an accent wall, paired with white or gray, and embellish with pillows,
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throws and other accessories in a Honey Glow color.
Selecting the 2017 Color of the Year was no easy choice. Color expert Sara
McLean spent months researching design palettes and digging into global color trends and influences. Her research culminated in the selection of a hue that is sure to warm and enliven your environment for years to come. ABOUT HONEY GLOW
A symbolic marriage of joyfulness and intellect, Honey Glow evokes feelings
of curiosity and a natural marveling at the world around us. It represents global and cultural trends toward warmth, the exploration of new territories and celebrating life filled with color.
To honor the inspiration behind the 2017
Color of the Year, we’re donating 10% of all
Honey Glow sales to HoneyLove, a non-profit
organization that works to help bees survive the threat of extinction. As nature’s pollinators, bees contribute to the survival of all life on our planet –
and we can think of no better way to celebrate life than to support these
Photography by Bethany Nauert CA ORANGE COUNTY CHAPTER | SpRING 2017 - 19 -
The One Room 12 Ways concept has seen a number of talented designers showcase their vision behind the Red Doors at the Stonemill Design Center since it first began February 2016. We have benefited from seeing how many transformations this 900 sq. ft. space can take on. The possibilities are endless, as every designer has their own concept on how this space can look, feel and function. For the month of November, two ASID designers, Linda Tom and Miko Krisvoy partnered to present their concept for the space. Their direction was to create an elegant room that encompasses Venetian elements in a modern way. Tom and Krisvoy decided on a warm color palette with golden hues to achieve this look, and used furnishings and accessories to blend the past and present by displaying subtle lines and rhythmic shapes. In addition, the playful faux finished walls and rich, autumnal palette created a sense of refined comfort. This warm and inviting room provided the perfect setting for many activities, from reading a favorite book to entertaining company. The concept was derived from their inspiration piece, a 4’ x 8’ Ventian Canal on giclee, that also brought a touch of glamor to the space displayed on the back wall. From the light wall and floor coloring, to the soft touches on the furniture, their mission was to connect with this artwork.
Pieces for the space from vendors such as HD Buttercup and DRC were chosen that had a repetitive texture, shape or color to invite one’s eye to flow from furniture to accessories. Tom and Krisvoy wanted the sense of autumn approaching to engage all of the senses, so they installed fragrant seasonal candles throughout the space to speak to our sense of smell. The team was able to successfully pull of their vision, with only one compromise. “Originally, I envisioned a piano for this space, but we were unable to borrow a piano from two piano stores nearby,” said Tom. “Our next plan was to borrow a large string instrument or harp and hire a harpist. But there was no resource for an instrument or a musician.” Instead of a large instrument, the team settled on a Wing Chair to balance out the space. They had determined to use up all of the space available, and wanted to ensure the eye traveled in a full circle so as to not miss any of the details. Be sure to follow us on our Facebook page at ASID OC to cast your vote as each month a new space is revealed. At the end of this 12-month event, one designer or team will receive a full-page ad in Modern Luxury/Interiors California Magazine.
December’s One Room showcased Raad Ghantous space as an In-home Spa Sanctuary.
October’s One Room featured Elizabeth D’Angelo whose concept was to create a fun and creative space using Black and White.
Photography by Nasfilms Photography / Nick Shetterly - 20 - SpRING 2017 | CA ORANGE COUNTY CHAPTER
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Hoover Comission Supports Interior Design Legislation By: Beverly Stadler Legistlative Chair Yes, Hoover is a vacuum, but the Little Hoover Commission in California may influence our future as a profession. To refresh your memory, it is the bi-partisan oversight agency created in 1962 to investigate state operations, and make recommendations regarding government reorganization plans and select study topics, including occupational licensing in California. This year, as they explored the issue of occupational licensing in California, people that testified at the first hearing used interior design as an example of an occupation that did NOT require licensure, as there has been confusion between the scope of services of interior designers with that of interior decorators. The Interior Design Coalition of California (IDCC) was able to participate in the second hearing in June, and testified to the need for designers to be licensed in the state of California by educating the committee regarding the true work and education of interior designers;
particularly those that work in the code impacted environment. Our representative also made the case for promoting small business, and women owned business through licensing. The Little Hoover Commission report will assist our licensing effort in California in the future, and in the short term, will support our efforts in elevating our profession as well as the renewal of our voluntary CID registration through the Sunset Review Process. This is positive news, however to continue our efforts to educate our legislators we need to engage our lobbyists and our members, with both your financial support, and our voice! To donate to our legislative cause, bring your donation to any ASID meeting and provide it to your legislative representative with a check to IDCC, or visit www.idc-ca.org. Information on our letter writing campaign will be presented at our next meeting. THANK YOU FOR SUPPORTING THE FUTURE OF OUR PROFESSION!
LUNCH & LEARN
The Lighting Gallery - LED Lighting By Laura Yorba Lunch & Learn Chair On Oct 11, 2016, ASID OC hosted its first Lunch & Learn of the 20162017 Fiscal Year. What a wonderful experience for the first one! The Lighting Gallery, in Laguna Hills, owned by Dana and Ernie, a 25 year, family owned business, along with their electrical company, Coastal Moods, hosted over 25 people in their beautiful showroom. The showroom was decorated in Fall DĂŠcor and a parting gift included a pumpkin. After a brief tour of their showroom, we feasted on fabulous Mediterranean food, and sat down for our CEU. Cory Reid from Tech Lighting as well as Cheryl Annotti from Legrand put on a fabulous program highlighting the use of LED lighting, as well as new control systems. For all your electrical and lighting needs please visit one of ASID OCâ€™s newest Industry Partners, The Lighting Gallery, 23024 Lake Forest Dr. Ste C, Laguna Hills, CA 92653.
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S O U T H E RN C A LI F O RN I Aâ€™S LE A D I N G L U X U RY H O M E D E S I G N M AGA Z I N E ORANGE COUNTY | LOS ANGELES | PALM SPRINGS | SAN DIEGO GO Moder n Luxur y Interiors Califor nia offers readers, par tners and adver tisers unparalleled editorial coverage, in-depth home features, product reviews and designer profiles of the Souther n Cali for nia luxur y home design lifestyle. From the rolling hills of Newpor t Coast, to over the top luxur y renovations ations in Los Angeles, to ranch style horse proper ties of Rancho Santa Fe, and the contemporar y moder n homes of Palm Springs, only Moder n Luxur y Interiors Califor nia offers our readers, par tners and adverr tisers an up close view and access to the luxur y home design community that shapes Souther n Califor for nia. F O R A D V E R T I S I N G A N D PA R T N E R S H I P O P P O R T U N I T I E S , P L E A S E C O N TA C T A N D R E W S T O E R M E R AT A S T O E R M E R @ M O D E R N L U X U R Y . C O M
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