ASID New Jersey Spring 2016

Page 1

NJ Inspire




SPRING 2016 ASID NEW JERSEY CHAPTER OFFICE P.O. Box 323 Midland Park, NJ. 07432 T: (732) 787-5981 F: (201) 689-1259 CHAPTER ADMINISTRATOR Isabelle Lanini ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: (202) 546-3480 Fax: (202) 546-3240 Toll free: (800) 610-ASID (2743) | EDITORIAL STAFF Anne Marie Soto, Editor Nada Alzoubi, Student ASID, Co-editor Katy Arredondo-Angeles, Student ASID, Co-editor Abigail Cuevas, Student ASID Jodi Heimowitz, Student ASID Ruth Hymanson, Student ASID ASID NJ INSPIRE EDITORIAL DEADLINES Vol. II – 2016 • May 6, 2016 Vol. III – 2016 • August 5, 2016

New Jersey Chapter News DepartmentNEWS 4 4 5 6

President’s Message 2015-2016 Board of Directors Calendar of Events

20 ASID Academy

Spotlight ON MEMBERS 7 8 9 9

Public Relations Report Industry Partners Up-Close New Members Member Advancement

ChapterNEWS 13 13

PUBLISHING STAFF Advertising Sales Duff Tussing • (972) 747-7866 Ext: 311 Dawn Lyon, Art Director • NJ Inspire magazine is published quarterly for the New Jersey Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and NJ Inspire magazine are controlled and owned by the NJ Chapter of ASID. Reproduction of this publication in whole, in part, or in any form is strictly prohibited without the written permission of the ASID NJ Chapter.

Reading Corner

Community SERVICE 18 19 20 21

Spruce It Up Lincoln Park Make a Wish Individual Intiatives

StudentNEWS 22 22

Advance to Allied Membership On Display at Kean University

Emerging Professionals Design Excellence Awards

Index Of Advetisers 2 10 19 24 23 5 22 9 13 11 23

NCIDQ & Qpractice

2015-2016 Committee Chairs

NationalNEWS 5

14 ASID NJ Expo & Resource Day 15 Sponsorship Opportunities 16 January Meeting Recap 17 Professional Membership:

Alvarez Unique Furnishings California Closets CMI Interiors, Inc

ON THE COVER Lincoln Park: ASID NJ's newest Community Service Project

NJ Inspire


Design NJ Elle Decor Hallmark Floor Company Larry Gerber New Jersey Decorating Exchange Peter Rymwid Schwartz Design Showroom Warshauer Electric Supply Company NEW JERSEY CHAPTER | ISSUE I - 3 -



ello ASID NJ Have you been following the elections? This crazy campaign season hasn't been pretty at times, but campaigns are about leadership so, if we look hard,

President-elect Anna Maria Mannarino, Allied ASID (732) 741-1444

we still find some lessons pertaining to design. Yes, I'm stretching to find the good in it, but as designers, we emphasize the positives.

President’s Message

President Jana Manning, ASID (732) 299-7010

1. TIMING IS EVERYTHING Design Excellence Awards registration is open now - but closes April 11. Don't miss out! (See page 13.) 2. IT TAKES AN ARMY TO ACHIEVE GREAT RESULTS Meet the specialists who will help you succeed at the revamped ASID NJ Tradeshow. It's now in September and called Expo & Resource Day.

Financial Director Baki Ildiz, IP Rep for The Creative Touch (201) 866-1933 Communications Director Denise Jones, ASID (908) 621-0559 Professional Development Director Sheree Goodman, Allied ASID (201) 848-5061

(See page 14.) Also read about some of our Industry Partners who've helped us deliver great programs to our members. (See page 8.) 3. REACH HIGH‌ THE IMPORTANT THINGS AREN'T EASY The important things aren't easy so we've arranged a special deal with Qpractice to help you pass the NCIDQ exam. I used their system a few years ago to prep for the exam and found it invaluable. You can do this! (See page 17.) 4. WE CELEBRATE HEROES We celebrate those who make a difference for others. Read about our ASID NJ design heroes who have personally made a difference, and step into your role in our exciting Lincoln Park community service project. (See pages 18-21.) So, I suppose the campaign season hasn't been all bad... Enjoy the newsletter!

Jana Manning, ASID President, ASID NJ Chapter


Membership Director Virginia Zonfrilli, Allied ASID (973) 674-7400 At-Large Board Member Brooke Altidor, Allied ASID (908) 754-0933 Student Representative Ashley Lacen, Student ASID (845) 341-7902 Parliamentarian Suzan Globus, FASID (732) 530-4121 Advisor/Past President Michael M. Mariotti, ASID (201) 384-1294


“If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help someone else.” —Confucius

Calendar of Events INAPRIL 11

Design Excellence Entry Deadline Chapter Event to be announced. Watch your email for details.


ASID NJ Board Meeting



Short on CEU credits? In addition to the opportunities offered by ASID NJ Chapter, such as our Effectiveness Training workshop on March 12 with 0.6 CEU), the Society offers a selection of online courses that can be taken in the comfort of your home or office, on your own time schedule. The newest offering is “ASID Interior Design 2016 Outlook and State of the Industry.” This 0.1 CEU course discusses interior design as both a growing and evolving business. Macro-trends that affect all of us (Health & Well-being, Technology, Sustainability, Urbanization, Globalization and Resiliency) are changing the topics we consider when working on design projects. Each macrotrend has its own set of sub-trends. Holistic design thinking and higher sustainability standards are identified as the most transformative, while designing for healthy behavior and the Internet of things are two of the fastest moving. Firms that don’t adapt to the trends are at risk of getting left behind, especially as threats loom such as those posed by increased international competition and the emergence of crowdsourcing. Join this session to examine these trends and determine how the industry’s outlook will affect you and your business. Additional course offerings through the ASID Academy cover the following topics: Business of Design (nine courses); Impact of Design (14 courses, including five Health and Wellness courses and four Sustainability courses); Leadership (15 courses); and Practice of Design. For additional information and to register for any of the Academy offerings, visit

Chapter Event to be announced. Watch your email for details.


Design Excellence Gala The Grove Cedar Grove, NJ


ASID NJ Board Meeting


Career Day Brookdale Community College Lincroft, N.J.


ASID NJ Expo & Resource Day (formerly Trade Show)

Runners • Rugs • Broadloom Wood • Luxury Vinyl Tile • And More Family Business since 1978 In-house installation crews • Custom fabrication SHOP IN TOWN AND SAVE

Hyatt Regency

Hallmark Floor Company

New Brunswick, N.J

48 North Maple Ave. • Ridgewood, NJ 07450 201.445.5886



Committee Chairs ASID NJ 2015-2016 CHAPTER AWARDS

Mary Sferra, ASID


Tracey Taylor, Allied ASID



tracethem ark@gm

(201) 384-8965 (551) 206-8139


Sabiha Jan, Allied ASID


(973) 835-6422

Anne Marie Soto am (201) 692-8087


Contact Chapter Adm inistrator to apply NOMINATING


Michael Mariotti, ASID m ichaelasid@m ichaelm

Michael Mariotti, ASID

(201) 384-1294

m ichaelasid@m ichaelm (212) 753-2220 PROGRAMS DESIGN EXCELLENCE

Sandy Cabelis, Allied ASID


Maryellen Perone, Allied ASID m (732) 974-7976


Diane Goté, FASID


Anne Marie Soto am (201) 692-8087


Anna Maria Mannarino, Allied ASID

Brooke Altidor, Allied ASID

(732) 741-1444 (908) 279-5618 STUDENT AFFAIRS IP STEERING

Jill Shobe, Allied ASID jillshobe@gm

Keith Drucks, IP Rep, Wolf-Gordon

(201) 538-2328 (973) 223-3614


Judy Fosshage, FASID



Contact Chapter Adm inistrator to apply


Anna Maria Mannarino, Allied ASID

(201) 768-4016

Karen Topjian, ASID

(732) 741-1444

m cm designs@gm


(201) 894-5381


Contact Chapter Adm inistrator to apply

Nancy Mikulich, Associate ASID


Anna Maria Mannarino, Allied ASID

nancy@nlm (732) 775-5151

“Alone we can do so little; together we can do so much.” ― Helen Keller - 6 - ISSUE I | NEW JERSEY CHAPTER (732) 741-1444

Spotlight ON MEMBERS

Public Relations R E P O R T

By Anne Marie Soto, ASID NJ Public Relations/Marketing Consultant

The following publications recently highlighted ASID NJ interior designers. Many of these placements came as a result of our chapter’s PR Alerts, which are emailed to professional, allied and associate members. This list, updated regularly, appears in the In the Press section under the Media tab on our chapter’s website ( If available, a live link is included for each placement. Many of them are also posted on our public Facebook page (


Our ASID NJ blog covers both the residential

and the commercial design field. It can be

accessed through’s home

page. A notice goes up on our public Facebook


Feb./March'16 issue: "Divide and Conquer" (pp.88-90)-Camille

Waldron, ASID; "Conversion with Purpose" (pp.120-125)-Melanie Sobash, Allied ASID; Designer's Sketchbook (p.128)-Anna Maria

Mannarino, Allied ASID


Feb. 4: “Couples Create Romantic Retreats”-Diane Boyer, ASID & Jennifer Pacca, Allied ASID; “Creating a New Comfort Zone“-Rina

Capodieci-Quinn, Allied ASID; “Decor Echoes Fashion Trends”Vanessa DeLeon, Allied ASID

Jan. 7: “Resolve to Find Low Tech Ways to Keep in Touch Throughout the Day”-Cozette Brown, Allied ASID

Dec. 3: “Horsing Around with a Different Color” - Christiane Connor, ASID


Jan. 28: “Maplewood Sunroom Redesigned for Relaxation” – Julie

page every time a new blog entry is posted. Thank you to the following for their contributions to our blog:

“Having Choices and Understanding the ‘Why’” by Heather McManus,

Associate ASID

"Baby Boomers: Make Your Home Work for You!" by Sarah Dooley,

Associate ASID

“Creating a Relationship with Your Designer” by Gail Whiting ASID


Congratulations to Gail Whiting, ASID who was named one of the

2015 Top 25 Leading Women Entrepreneurs of New Jersey. Leading

Women Entrepreneurs ( is a media and events

company that recognizes outstanding women business owners. The

mission is to create a sustainable, ongoing environment that brings

leaders together and showcases their attributes and contributions. The

Leading Women Entrepreneurs Initiative was developed for the

purpose of acknowledging female business owners who exhibit

outstanding performance in four areas: market potential, innovation,

community involvement and advocacy for women.

Leopold, Allied ASID

Jan. 22: “Seven Things to Know About Online Shopping” - Sharon

Sherman, ASID and Jacqueline Brathwaite-West, Allied ASID

Jan. 21: “Family Room Revised for Two” – Sandy Levin, Allied ASID Dec. 30: “Dazzling Update in Woodcliff Lakes” – Mark Polo, Allied


Dec. 17: “A Redesign that Ran into a (Literal) Brick Wall” – Sarah

Dooley, Associate ASID and Stephanie Galler, Allied ASID

Dec. 10: “Franklin Lakes Girls Get Rooms to Make Them Happy”-

Lindsay Nally, Allied ASID

Gail Whiting, ASID (left) receiving her award from Linda Wellbrook,CEO and Founder, Leading Women Entrepreneurs

“The value of a man resides in what he gives.” —Albert Einstein NEW JERSEY CHAPTER | ISSUE I - 7 -

Spotlight ON MEMBERS

Industry Partners U P - C L O S E

We are grateful to the IPs who support our chapter programs and events. Cosentino sponsored our bus trip to NeoCon East and our chapter meeting in November. Both events were reported on in the Winter’15 issue of this newsletter. The other five IPs featured here were sponsors for our January Red & White event (see page 16).

COSENTINO GROUP Global Design at a Local Level

Innovative Materials for Architecture and Design Cosentino Group is a global, family-owned company that produces and distributes high value, innovative

surfaces. Cosentino is the manufacturer of Silestone, the world’s leading natural quartz

surface brand that celebrated its 25th anniversary last year. Available in more than 70

colors, three textures and various formats, Silestone is highly stain-, impact- and

scratch-resistant, the perfect material for use in kitchens and bathrooms, as well as for

commercial or professional spaces.

Cosentino prides itself in offering the very latest in surfacing products. Dekton Ultra Compact Surface is an innovative material composed of inorganic minerals that are subjected to a patented

high heat, high pressure process. As a result, it is an exceptionally strong surface resis-

tant to scratching, staining, UV rays, temperature shock and more, making it ideal for

indoor and outdoor spaces. Dekton can recreate any type of material with a high level

of quality, including concrete, marble and wood-looks.

There are nearly 40 Cosentino Centers located across North America. More than a showroom, these

Centers are designed as an interactive environment to support, promote and educate architects and

designers by integrating distribution facilities with product display areas, offering meeting space for designers

to bring clients, serving as classrooms for continuing education and a modern and inviting space for new

color launches, industry events and client functions.

James Amedola (center) with the Cosentino staff

The New Jersey Cosentino Center is managed by James Amendola, a stone industry expert with more than

20 years of experience. In addition to the Center’s Silestone and Dekton offering, James also hand selects

exotic marbles and granites for maximized variety in stone selection for clients. Together with a team of

trained professionals, James and his staff aim to offer a stand-out, personalized experience for visitors to the

Center. Available during the week and on Saturdays, the Cosentino Center New Jersey team is at your

service to discuss project specifics and offer design consulting aimed to result in high quality stone installa-

tions that can transform a space. Unmatched by other surface providers, Cosentino offers a wide array of

colors and finishes, advanced technical characteristics of products and pairs it with exceptional

customer service by expert staff to

inspire infinite design possibilities and


Cosentino Center New Jersey

55 Passaic Avenue

Fairfield, NJ 07004


James Amendola, IP Rep,

(973) 487-1364,


ASID NJ’s November ’15 meeting at Cosentino

Spotlight ON MEMBERS

Welcome NEW



Sylvaine J. Dominguez, Allied ASID Yelena Gerts, Allied ASID Daria Kotova, Allied ASID Maria Oses, Allied ASID

NJ Construction Manager


Leoor Burgos, Student ASID Christie Clementelli, Student ASID Claire Fernandez, Student ASID Joyce Thomas, Student ASID

Designs for Tranquility

MEMbERShIP ADvANCEMENT Maryellen Perone, Allied ASID

NEw INDUSTRy PARTNERS LOCAL Howard Hough ALEX DEE HOME ACCESSORIES LIGHTING 2103 State Route 35 Holmdel, NJ 07733-2792 (732) 615-0707 Elizabeth Amaya AMAYASTONE/AMAYA INT'L CORP. 800 Palisade Ave. Apt 1507 Fort Lee, NJ 07024-4120 (201) 969-9332 Manie Fahey DANCKER 291 Evans Way Branchburg, NJ 08876-3766 Gary O'Neill O'NEILL & SONS CLEANING AND UPHOLSTERY 21 Pine St Ste 127 Rockaway, NJ 07866-3130 (973) 625-565

“No one need wait a single moment to improve the world.” —Anne Frank

And introducing our NEW Upper Level Partners in Design At the NJ Decorating Exchange!

Save a trip, gas, time & money (no tolls, no parking expense!) Visit your local NJ Decorating Exchange for nds & shutters custom window treatments fabric & trim rniture & accessories gs & carpeting holstery services wallcoverings, and more...

The NJ Decorating Exchange 174 Route 17 North, Rochelle Park, NJ 07662 PH: 201-342-0110 Email: WEB:


Spotlight ON MEMBERS


“The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore Creative Director. “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”

EXCEPTIONAL DESIGNS FOR YOU AND YOUR CLIENTS California Closets collaborates with you to develop custom storage solutions that meet your clients’ needs. We’ll help give your clients the choices they want while helping you meet your budget, stay on schedule, and increase your profitability.

Call for a free consultation and ask about our referral program.

FAIRFIELD 4 Gardner Road BERNARDSVILLE 9 Olcott Square RIDGEWOOD 204 E. Ridgewood Avenue


NJ042 Inspire ASID 3.625x9.5 0715.indd 1 - 10 - ISSUE I | NEW JERSEY CHAPTER

7/13/15 3:22 PM

The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White transcends style, and is seen in traditional, transitional and modern interiors. The color also presents attractive exterior looks for the home, from colonial to contemporary and virtually everything in between. The Color Studio arrived at Simply White OC-117 after careful review of the company’s more than 250 white selections. According to the Color Studio, it was the most neutral, level and constant in the various light sources used in today’s design environments. Benjamin Moore Color of the Year & Color Trends 2016 can only be achieved with Benjamin Moore paints. Offering residential paints for any project, the Benjamin Moore portfolio includes Aura, Aura Bath & Spa, Regal Select, Natura ben, ADVANCE, ARBORCOAT and Aura Grand Entrance. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2016 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada. For more information, please contact Diana Rattazzi, Benjamin Moore Architectural & Design Representative,

Spotlight ON MEMBERS


PaintTek is a one-stop, to-the-trade-only resource for quality work. Our services include interior and exterior painting, decorative finishes, wallcovering removal and installation, woodwork finishing/restoration and carpentry repairs. Whether your project is large or small, usual or unusual, we can do it with a smile! Working exclusively with interior designers, builders, architects and realtors, PaintTek provides the highest-caliber services. We work in quality-based residences and offices of any size, ready to touch up a single wall or completely redecorate an exclusive estate.

Schwartz Design Showroom

more than a showroom, more than a showroom, experience the difference. experience the difference. far forward close to front as possible

Interior designer: Diane Durocher, ASID; Photographer: Peter Rymwid

Interior designer: Virginia Zonfrilli, Allied ASID; We employ the Photographer: Peter Rymwid most reliable and proficient craftsmen, skilled in a wide range of fine painting and decorative techniques. Because we never employ subcontractors, you can be sure that only the most reliable and talented specialists will be on-site for your projects. PaintTek is firmly committed to building long-term partnerships with our clients. This means that we are devoted to providing complete satisfaction on every job. This commitment applies to our scheduling, services, setup, cleanup and craftsmanship. Visit to see some of our beautiful work. For more information, contact Michael O’Brien, IP Rep, (732) 968-4200 (office) or (908) 6256870 (cell),


Porcelanosa is a global leader in the innovation, design, manufacture and distribution of Tile, Kitchen and Bath products. Porcelanosa started operations in the United States over 20 years ago and has quickly grown to become

Allow your partner Allow usus toto bebe your partner you create dynamic asas you create dynamic environments for your clients. environments for your clients. 70 years we have supported the design community For For 70 years we have supported the design community bringing commitment to excellence to each project. bringing our our commitment to excellence to each project.





Spotlight ON MEMBERS the choice resource for homeowners, builders, architects and designers. The effective infrastructure of showrooms, retail partners and distribution centers throughout the U.S. enables Porcelanosa to showcase their latest products, provide rapid delivery and excellent customer service. Recently opening their 26th U.S. showroom in the heart of the Flatiron district in NYC, Porcelanosa continues to make strides as the global leader in the Tile, Bath & Kitchen industry. Porcelanosa has three locations in New Jersey: 252 Route 18 N, East Brunswick, (732) 613-1915; 65 Routh 17 S, Paramus, (201) 712-0566; 600 Route 17 N, Ramsey (201) 995-1310 For additional information: or


Window Works at 38 East Northfield Rd in Livingston NJ is your go-to place for custom window treatments and awnings. You can rely on our experience, expertise and excellence with your most detailed window treatment and awning projects. All work is professionally measured, installed and guaranteed. And now Window Works is your go-to place to explode your interior design business! Announcing our new podcast, “A Well-Designed Business,” proudly sponsored by Kravet Inc, featuring Curated Kravet. “A Well-Designed Business” is the definitive resource for interior design professionals interested in operating a profitable and productive business. Listen each week as we interview


notable interior designers who have created prosperous design careers. We also interview industry professionals as well as experts on entrepreneurism to bring you thoughtful, relevant advice to ensure your success. This podcast is for both the seasoned pro looking for the newest information and tools to improve their business as well as the young designer getting ready to launch a rock star career.

Find the podcast on ITunes and Stitcher Radio, then subscribe and listen each week to learn proven strategies that deliver results for a more profitable interior design business. Visit to learn more. Luann Nigara, IP Rep for Window Works, (973) 535-5860,


Wolf-Gordon is an American design company, founded in 1967, that offers diverse pattern and texture in high-performing wallcovering and textiles. Beyond an abundance of contemporary classics, our collection is distinguished by groundbreaking partnerships with emerging and established international designers. We continuously work on the aesthetic, technical, and environmental progress that is essential to being a trusted supplier to the commercial design industry. Architects and interior designers depend on Wolf-Gordon for an inspiring selection of Type II vinyl, PVC-free, silk, suede, grasscloth, cork, and wood wallcovering, in addition to specialty paints, and Wink clear dry-erase coating. Our ever-expanding upholstery offering includes textiles woven of natural and man-made fibers, and a wide range of high-performing vinyl and polyurethane materials that complement our wallcovering. Our WG Customs Lab team works with customers to design and produce custom and digital print products for signature, site-specific environments, including corporate offices, healthcare facilities, hotels, restaurants, and casinos. To learn more about our diverse product lines, visit or call our customer service department at 800 347 0550. We are happy to answer your questions. Keith Drucks, IP Rep, (973) 223-3614, Editor’s note: In the Designer Showhouse of New Jersey article on pp. 12-14 in the last issue, Bograd’s was inadvertently omitted from the list of IP credits for the library designed by Mary Sferra, ASID


Design Excellence Awards


Deadline for submitting your entry for our chapter’s DEA awards is April 11, 2016, 5:00 PM EST.

by Diane Goté, FASID, CID

There are two EP groups meeting in the near future. Usually these meetings are done after work hours or on Saturday and occur every six to eight weeks per the needs of the EP members in the particular group. Team Leaders: Maria Oses, and Michelle Petriello, Maria’s group meets in Union, N.J. at Van Gogh’s café on 1017 Stuyvesant Avenue. Email Maria and come have a cup of coffee and discuss projects and related design issues.. Michelle is setting up a meeting at Walker Zanger’s showroom in Perth Amboy to learn about tile, stone and slab selection and installation. You will be able to select tile samples, try out tile patterns and learn about slab installation in this workshop setting. Email Michelle and join her group. If you would like to set up another EP group (those in the first five years of practice), send your request to or to Learn what your colleagues are up to and have fun, too!

If you are reading this newsletter before that deadline, then it’s not too late for you to enter. Our new online entry procedure makes it easy even for procrastinators to enter! Go to and get started. In addition to the prestige of winning a DEA award, this year’s winners will be recognized in a variety of ASID NJ’s social media outlets, including Facebook, HOUZZ, YouTube and our website. Press releases will be sent to the New Jersey media, with special outreach to the winners’ local media. In addition,

winners will receive the appropriate gold, silver or bronze DEA logo to use on their websites, email signatures, blogs, etc. so the world knows you are a winner. Gold award winners will participate in New Jersey Monthly’s Design Advisory Council via a roundtable discussion that will be the basis for a feature article in the May 2017 issue of New Jersey Monthly.

“A man wrapped up in himself makes a very small bundle.” —Benjamin Franklin

Make your design

VISIBLY SUCCESSFUL with a good photograph PETER RYMWID PHOTOGRAPHY Professional Architectural Photographer Designer Ginny Zonfrilli, ASID Photographer Peter Rymwid Architectural Photographer

973.628.1527 •






September 29, 2016 Hyatt Regency, New Brunswick, NJ

NEW VIBE - NEW VENUE - NEW VENTURE By Anna Maria Mannarino, Allied ASID, President-elect

Why the change from spring to September?

• So many trade shows compete for attention in the spring. A September date allows our Industry Partners to be seen first.

• Spring is a more complex time of year with other trade shows, holidays and Spring Breaks that limit people’s schedules.

• September fosters a back-to-school mentality for everyone; with most people more relaxed after summer vacations, feeling fresh and ready to jump back in and hit the ground running.

Why the new venue?

• A location that is fresh and exciting.

• A facility with a size more appropriate to our needs.

• An intimate setting providing better opportunities for designers and IPs to connect and engage.

• A bevy of booth and display options tailored to the varying needs of our Industry Partners.

Why the new timeline?

• Designers start the day hitting the trade show floor first.

• A relaxed atmosphere with flexible times to grab a bite with colleagues.

• Short product information sessions throughout the day.

• A late afternoon CEU that is sure to inspire.

• A spectacular event to end the day, celebrating our chapter’s achievements and the Society’s 40 years! As with all other industries, we must continue to revamp and revise our approaches to best meet the ever changing needs of the 21st

Century and our ever-changing membership.

As Steve Jobs, co-founder, creator and chief CEO of Apple, Inc. said: “Some people think design means how it looks. But, of course, if you

dig deeper, it’s really how it works.”

So, stay tuned and plan to come onboard. And, together, let’s make the ASID NJ Expo & Resource Day work for everyone!



Sponsorship Opportunities 2016 ASID NJ EXPO & RESOURCE DAY

DIAMOND SPONSORSHIP [value: $18,125.00] $10,000.00 This is the Paramount Sponsorship in ASID NJ Fiscal Year (thru December 31, 2016) and includes: BE THE CORE—DESIGN’S IMPACT ON THE HUMAN EXPERIENCE [value: $1500]

• One complimentary ticket to event • Recognition on all event correspondence


• Company logo on the competition website with hyperlink for the duration of the competition until the awards night. • Host the Champagne Reception at the Design Excellence Awards Gala [value: $3000] • IP representative presents an award at the Design Excellence Awards Gala • Picture of IP and award recipient • Two complimentary tickets to the dinner NETWORKING EVENT [value: $750]

• One complimentary ticket to event • Recognition on all event correspondence • Company logo on Step-and-Repeat HOLIDAY PARTY (value: minimum $200)

• One complimentary ticket to event • Recognition on all event correspondence In addition to the four events above, sponsorship includes: ✴ Four quarter-page color advertisements in four consecutive issues or one full-page color advertisement in Chapter newsletter [value: $1600] ✴ Choice of inside-front cover or outside-back cover in Trade Show journal [value: $1000] ✴ Feature article on company in Chapter newsletter [value: priceless] ✴ Two complimentary booths for the 2016 Trade Show [value: $1900] ✴ Priority status at Pick Your Booth (May 2016) [value: priceless] ✴ Complimentary admission to Pick Your Booth [value: $25] ✴ Prominent placement of company logo on all Trade Show material [value: priceless] ✴ Prominent placement of company logo on exciting “new” Trade Show App w/hyperlink [value: $2500] ✴ Company logo placement on ASID NJ website w/hyperlink, thru December 31, 2016 [value: $1000] ✴ Four complimentary e-blasts [value: $1000] ✴ Company logo on Step-and-Repeat for Trade Show, Pass the Gavel and Design Excellence Awards [value: $1050] ✴ Company logo on Trade Show swag bag [value: $100]

EMERALD SPONSORSHIP [value: $8,725.00] $5,000.00 ✴ Co-host the “Green Room” Before Party at the Design Excellence Awards [value: $1000] ✴ One half-page or two quarter-page color advertisements in Chapter newsletter – good thru December 31, 2016 [value: $950] ✴ One full-page color advertisement in Trade Show journal [value: $600] ✴ Company logo placement on ASID NJ website w/hyperlink, thru December 31, 2016 [value: $1000] ✴ Two complimentary booths for the 2016 Trade Show [value: $1900] ✴ Priority status at Pick Your Booth (May 2016) [value: priceless] ✴ Complimentary admission to Pick Your Booth [value: $25]

✴ Two complimentary e-blasts to be used thru December 31, 2016 [value: $500] ✴ Presentation Status at Design Excellence Awards [value: $1500] ✴ One complimentary ticket to Design Excellence Awards [value: $100] ✴ Spotlight on company or representative for Chapter newsletter [priceless] ✴ Company logo on Step-and-Repeat for Trade Show, Pass the Gavel and Design Excellence Awards [$1050] ✴ Company logo on Trade Show swag bag [value: $100]

RUBY SPONSORSHIP [value: $3,775.00] $2,500.00 ✴ One quarter-page color advertisement in Chapter newsletter – good thru December 30, 2016 [value: $550] ✴ One full-page color advertisement in Trade Show journal [value: $600] ✴ One complimentary booth for the 2016 Trade Show [value: $950] ✴ Complimentary admission to Pick Your Booth [value: $25] ✴ Priority status at Pick Your Booth (May 2016) [value: priceless] ✴ Two complimentary e-blast to be used during the 2015-2016 Fiscal year [value: $500] ✴ Spotlight on company or representative for Chapter newsletter [value: priceless] ✴ Company logo on Step-and-Repeat for Trade Show, Pass the Gavel and Design Excellence Awards [value: $1050] ✴ Company logo on Trade Show swag bag [value: $100]

SAPPHIRE SPONSORSHIP [value: $1,575.00] $1,000.00 ✴ One full-page color advertisement in Trade Show journal [value: $600] ✴ Two complimentary e-blast to be used during the 2015-2016 fiscal year [value: $500] ✴ Complimentary admission to Pick Your Booth [value: $25] ✴ Priority status at Pick Your Booth (May 2016) [value: priceless] ✴ Spotlight on company or representative for Chapter newsletter [value: priceless] ✴ Company logo on Step-and-Repeat for Trade Show [value: $350] ✴ Company logo on Trade Show swag bag [value: $100]


Should you have any questions or would like to register for a trade show sponsorship, contact Trade Show Chair, Anna Maria Mannarino, or Trade Show Co-chair Diana Rattazzi,




On January 20th, ASID NJ members and guests gathered at the elegant Liberty House Restaurant, located along the

Jersey City waterfront with magnificent views of the Manhattan skyline. We celebrated in style –toasting the

creativity of our membership and celebrating the New Year. Special thanks goes to Program Chair Maryellen Perone

and her committee . . . and to the five Industry Partners—Benjamin Moore, PaintTek, Porcelanosa,

Katy Arredondo-Angeles, Student ASID; Meryl Silver, Allied ASID

Wolf-Gordon and Window Works—whose sponsorship helped make the evening possible. Visit

page 8 to learn more about these generous IPs.

Sandy Cabelis, Allied ASID; Adrienne Gallman, IP Rep, Short Hills Marble & Tile

Tariq Quari, IP Rep, Rug Importers; Michael Mariotti, ASID; Ali Quari, Urban Natural Home

Danielle Taccetta, Joe Rinaldi & Donna Levy, IP Rep, Porcelanosa

Michael Mariotti, ASID; Chapter President Jana Manning, ASID Networking! Steve Mandel, IP, Aspire; Peter Rymwid, IP, Peter Rymwid Architectural Photography

Liberty House Restaurant Luann Nigara, IP Rep & Kimberly Serafilm, Window Works; Fabienne Louis

Wing Wong, IP Rep, Memories TTL; Jean Neri, Allied ASID; Baki Ildiz, IP Rep, The Creative Touch

Diane Furman & Steve Furman, IP Rep, Steve's Custom Drapery Shoppe; Michael O'Brien, IP Rep, PaintTek

Rona Spiegel, ASID; Joan Ravasy, ASID

Maryellen Perone, Allied ASID; Jackie Currie-Taylor, Student ASID


Advancing to Professional Membership is a Career-Changer


By taking and passing the NCIDQ Exam, as an interior designer, you can prove that you have the minimum level of professional skills to protect health, safety,

and welfare.


1. Interior Design Fundamentals Exam (IDFX)--100 multiple-choice questions designed to assess your knowledge of building systems, construction standards and design application.

2. Interior Design Professional Exam (IDPX)--150 multiple-choice questions

that assess your knowledge of building systems, codes, professional practice and project coordination.

3. Practicum (PRAC)--A full-day exam that includes seven unique exercises

that focus on space planning, lighting design, egress, life safety, restroom

(washroom) design, systems integration and millwork.

Pass all three sections of the exam in order to complete the NCIDQ Examination and become NCIDQ Certified.

These three sections can be done in a five-year window, which begins after you

pass your fist section of the exam.


ASID NJ Chapter has partnered with Qpractice to help you do just that.

Many designers, regardless of their level of experience, have a hard time passing

the NCIDQ exam. How you go about the process of preparing for the exam can


• The ultimate daily study schedule

• 7 video training modules, delivered online

• Weekly study plan email reminders

• Qpractice “Live Office Hours”

meetings to answer ANY of your

Practicum questions

• Clear step-by-step systems for each drawing

• A private study group facilitated by NCIDQ certificate holding interior designers

• Unlimited NCIDQ Building Code quizzes

• Drawing library of video reviews from past exams – NCIDQ PDPs

• Downloadable slide decks with actual drawing examples so you can follow along

• Helpful checklists, cheat sheets and worksheets The combination of live help, study groups, a perfectly plotted schedule and

worksheets are critical to your success.

To purchase your Qpractice materials, use the QR code printed here to take

you directly to a special page where you can learn more

about Qpractice and where, as an ASID NJ Chapter

member, you will receive a discount of approximately 15%

on all course materials.

make or break your chances of success.


To pass the NCIDQ Exam, you need to study smart – not hard.

advance to professional membership? Applicants must first pass the NCIDQ

Simply put, you need to know exactly what to do, when to do it, and how much

time to spend on it. That’s where Qpractice comes in. Qpractice was created to

Did you know that our chapter has scholarship funds to offset your cost to

test. After you pass, contact our chapter administrator

( for details.

help designers do better and not get overwhelmed.



2015 SPRUCE IT UP REPORT By Hope Sferra, Allied ASID, Spruce It Up Chair & Marketing Committee Member This was the second year that our program raised funds for the 23 affiliates of New Jersey Habit for Humanity. Between the excellent promotional help from the Habitat for Humanity Directors and our own Anne Marie Soto, there was incredible outreach to the general public across the state. Seventy-two inquiries came into my office. Unfortunately, while the demand for our Spruce It Up consultations has increased each year, volunteerism on the part of our own members has decreased. With over 400 ASID members in the state, a mere 18 designers signed up for this program, making it a challenge to service those homeowners who are interested, curious and hopeful for the professional expertise and experience we all know we are capable of giving. With such weak involvement and little dedication to this charity mission, we were only able to service 42 of those 72 inquiries. As a whole, $7725.00 was raised for Habitat for Humanity. This is pure profit for them and provided a feeling of satisfaction for those designers who were conscientious, generous and giving. To those who did participate I appreciate all your efforts. I want to give a huge thank you to Terri Fiori, Allied ASID as she went above and beyond doing five consultations—a tremendous gift of her time and energy for this program. It has become clear that the Spruce It Up program as it now has run for the last decade or two is not resonating with our membership. The program will not run in 2016. Along with other members of the Marketing Committee, I am doing an analysis to develop a new way that we can continue partnering with Habitat for Humanity as it is my conviction that Habitat for Humanity is a great fit for our organization.


Every year our chapter sits down and establishes our goals for the year. Tops on that list is one of the most important to many designers…increase public awareness of the value of working with a professional interior designer. This task was given to the Marketing Committee who found a great way to improve our image with the public. The program they developed is called “Spruce it Up!” Each year ASID NJ volunteers give up an hour or two of their time to meet with a client in need of their services. The designer’s time is pro bono. The client pays for the time, either one hour at $150 or two hours at $300. What a great opportunity! To get the word out to the public, we call upon our media resources such as our magazines and newspapers to run an editorial piece to let the public know we were doing this. Several years ago, they indicated that they had difficulty supporting the program with free publicity unless the money collected was


Here’s a bit of the press coverage we received for Spruce It Up. donated to a worthy cause. What better cause could we choose than Habitat for Humanity? The New Jersey media jumped on the band wagon, enthusiastically supporting us in getting the word out and promoting our brand. And the calls came in! What a great success this program is! As I write this, I have just completed my second assignment. My first client was a couple in Tenafly who needed advice for combatting the glare of the sun in their home. The solutions were simple for me, but hard for the couple who were not familiar with too many ways of treating windows. We went through each space of their home, answering the questions and problems they had. They asked for my card at the end of the hour. The husband said it was a wonderful experience for them since neither of them possessed a “design gene.” It is entirely possible they will call me for additional help down the road, but if they don’t, I spent and enjoyable hour with interesting people. The second assignment took me to a very small home in Woodridge. I was blown away by the lady of the house. What a remarkable woman. She was very talented all by herself. Without any professional help she had created a warm cozy atmosphere in their family room. Her questions had to do with insulating walls, which meant the paneling had to come down. There was a difference of opinion in the household on how to treat the walls, so I became the marriage counselor too! What a fun hour we had! I think that this program is great for those who need advice from the experts but it is also good for the designer who gives the advice. Not everyone has a mansion home. Not everyone can afford our services. This is a humbling, wonderful experience. Some designers may feel that it is a waste of their time. They are too busy with paying clients to go see someone who won’t ever be a client. A long time ago, a national ASID president challenged our members to ask themselves, “What’s in it for me?” My response is that I can say with certainty that I left those homes feeling really good about meeting two sets of wonderful people, spending a great hour with each of them. They really appreciated it. So did I.

“Help your brother's boat across, and your own will reach the shore.” —Hindu proverb


ASID Com m unity Service Projects 2016 Two of the several Lincoln Park Coast Cultural District (LPCCD) projects have successfully taken off! Church façade at 1033 Broad Street, Newark is soon to be the face of the revitalization of Lincoln Park. The 11th Lincoln Park Music Festival, which takes place this summer, coincides with the yearlong celebration of the 350th Anniversary of City of Newark. LPCCD is taking advantage of the large crowds (over 600,000) that are expected to draw attention to its redevelopment. The Church Façade, aka, THE FAÇADE, is all about that. Artists Tobi Indyke and Fabienne Louis from ASID Industry Partner Periwinkle Skies, and Wendy Cruz-Gonzalez, ASID are working with design elements such as lighting, artwork and landscape to represent the local arts and music culture the city is known for on the Façade. Senior community rooms, located in Lincoln Park Towers at 33 Lincoln Park, Newark have an old world charm about them. The existing lounge has a beautiful view overlooking the Lincoln Park. The more functional meeting room is located in back. Both are in need of renovations. Interior designer Marina Klima Goldberg, Allied ASID wants to retain the historic character of the



DESIGN AND SECURITy in The built Environment By Linda S. O’Shea, ASID (Kean University) Rula Awwad-Rafferty (University of Idaho) Publisher: Fairchild Books

“Security and safety…are among the most basic and central of human needs and rights.”

This book’s purpose is to explain conceptually the ideas behind safety and security throughout the spaces we occupy. It is addressed to interior design students, educators and professionals interested in how security impacts people and the built environment.

building, which is seen in the ornate elevation, cathedral ceiling in the lobby and the reminiscent dark wood plantation-style furniture (including a large armoire, a piano, and an oversized mantle and console) but at the same time providing modern amenities to the senior residents. Many thanks to our Community Service Committee: Tobi Indyke, IP Rep and Fabienne Louis, Periwinkle Skies; Wendy Cruz-Gonzalez, ASID; Marina Klima Goldberg, Allied ASID, CAPS; Jodi Heimowitz, Student ASID; Yolanda Toledo, Student ASID; and Lisa Metzger, Student ASID. For questions and volunteering, please contact Sabiha Jan, Allied ASID, (972) 835-6422 or Learn more about the LPCCD at

Your home in a whole new light Shading solutions that put you in control •

• •

DESIGN! AND! SECURITY! • in! the! built! environment • •

Linda! S.! O’Shea Rula! Awwad-Rafferty

“The interior designer’s commitment to protect the health, safety, and welfare of the public through her or his professional work demands that we become effective leaders and contributors in the creation and implementation of environments that embrace an integrated approach to safety and security.” In order to follow this approach, we must take advantage of this wonderful book, essential for us to be informed and aware of the benefits and opportunities, from a safety and security perspective, to offer and facilitate “ . . . fresh and innovative design solutions to the built environment of the twenty-first century” to the people. Some topics to explore included in this book are: • Basic psychological aspects of security as it relates to the built environment. • Basic security design programming issues, as variety of security-related materials and products, and interdisciplinary best practices. • Increase awareness of the variety of prevention strategies that are important security design considerations within selected interior environments.




Since 1983, Make-A-Wish New Jersey has brought hope, strength and joy to more than 8,700 seriously-ill children throughout all 21 counties in every city, town, and municipality in the Garden State. These wishes come in all forms, from a trip to Disneyland or the Super Bowl or for a “If life happens to bless you with talent or makeover of the space where they spend so much time. The latter is treasure, you have a responsibility to use those where our design creativity comes in!

Designers: Beth Insabella Walsh, ASID and Jill Ryan, Allied ASID

gifts as well and as wisely as you possibly can.” —Bill and Melinda Gates

Three years ago, our chapter established a partnership with Make-AWish to help the dreams of some of these children come true. To date, our designers have fulfilled six wishes. The results are showcased here. Iris Houlihan, Student ASID serves as the coordinator of this program. Two more projects are underway this spring utilizing the design talents of Teri Fiori, Allied ASID and Linda Barret Wagner, ASID.

Interior Designer: Pat Valentine Ziv, ASID Wish Fulfilled: After lots of planning and design, Pat coordinated a four-day transformation of Nate’s tiny cape bedroom into a bright Rutgers themed game room with space for storage, a mini refrigerator as well as his games, and brightened it all up with fun LED cove lighting and new Flor carpet tiles. ASID NJ Industry Partners Benjamin Moore and Window Works were involved in the project.

Designer: Cosette Brown, Allied ASID

Interior Designer: Heather McManus, Associate ASID Wish Fulfilled: A 7-year-old’s wish for rainbows and hot pink came true with a cozy new room full of rainbow colors and ponies on the wall that she will enjoy into her teens with very little changes. Heather said her “favorite part of the whole process was seeing this cutie pie jump up and down, squealing with joy when I unloaded the car filled with her wishes.” Interior Designer: Iris Houlihan, Student ASID Wish Fulfilled: Due to an abundance of medical equipment, nurses and therapy, a 10-year-old girl was spending all of her time in the family’s general living space in a rental home. The new pink space includes a custom Asian Cinderella wall mural that can be viewed from her hospital bed. Ikea storage furniture, exercise mats and a leather recliner as well as other decorative elements with touches of pink bring some joy into the space. Interior Designer: Iris Houlihan, Student ASID Wish Fulfilled: This 15-year-old girl longed for a Hollywood Glam room makeover in lavender and white. Half of the basement of her family’s home had been converted into her new space but was still open to the laundry room with exposed columns and needed to be fully furnished. Lots of planning, donations from vendors and plenty of creativity later and a gorgeous boudoir for a young girl came to life!

Designer: Iris Houlihan, Student ASID

Designer: Iris Houlihan, Student ASID

Interior Designer: Cozette Brown, Allied ASID Wish Fulfilled: Cozette created a new bedroom and art space by redesigning an awkwardly shaped bedroom into a blue oasis complete with all new furniture and a minifridge for snacks. Interior Designers: Beth Insabella Walsh, ASID and Jill Ryan, Allied ASID Wish Fulfilled: For a 17-year-old boy with Cystic Fibrosis, the designers created abedroom where friends could hang out with him, watch TV, play video games, and have snacks/drinks. The custom graffiti wall mural was the main inspiration for the design. Besides a new full-size bed, headboard, mattress, and bedding, the makeover includes a custom wood desk with an ergonomic desk chair, custom millwork dresser with a space for a cable box, flat screen TV, small refrigerator for his medicine and drinks, bean bag chairs, black out window shades and draperies. He is now officially on the lung transplant list!! ASID NJ Industry Partner J. Herbro was involved in the project.


Designer: Pat Valentine Ziv, ASID

Designer: Heather McManus, Associate ASID




In addition to the community service endeavors under the umbrella of our chapter, many of our members have donated their time and talent to other worthy causes.

POLARIS PROJECT NEW JERSEY Julie Liepold, Allied ASID and her firm, Liepold Design Group, together with the Junior League of the Oranges and Short Hills, delivered over $10,000 of renovations to the New Jersey office of Polaris Project, a leading organization in the global fight against human trafficking and modern-day slavery ( ). In addition to Julie’s design efforts and her firm’s contributions, the metamorphosis of the Polaris Project New Jersey office into a warm and welcoming space for therapy, counseling and skills training for victims of human trafficking is thanks to the generous donations of furniture from ASID NJ IP member Creative Wallcoverings & Interiors, as well as several home furnishing manufacturers and Essex County residents. A DREAM ROOM FOR LILY Gail Whiting, ASID answered a plea to create a small miracle for a sixyear-old with inoperable brain tumor. The project was supported by The Matthew Larson Foundation for Pediatric Brain Tumors. Lily shared a small room with her twin brother; she dreamed of a castle room and loved piglets while her brother loves Spider Man. Since Lily’s time was limited, the goal was to have the room ready by Christmas. To create the castle, Gail ordered a simple, sturdy white bunk bed. Working with her faux artist, Nick Devlin, they drew plans and created the false castle front. The day before Christmas the front was done, walls were painted, carpet laid and light fixture installed. Frantic calls with transport people tracked the bed stop by stop across the country. It arrived at 12:30 pm; Lily had her wish in time for Christmas.

WYOMING SCHOOL Thanks to Julie Liepold, Allied ASID, the faculty of the Wyoming Elementary School in Millburn (where Julie’s daughter attends third grade) received a welcome surprise when they returned to school from their winter break. Entering their faculty lounge they found the space transformed into a more welcoming and functional space to relax and collaborate. THE GIVING TABLES Three ASID NJ designers—Anna Maria Mannarino, Allied ASID, Sarah Dooley, Associate ASID and Stephanie Galler, Allied ASID—were among those who recently participated in The Giving Tables, a fundraiser that took place at Town & Country Kitchen and Bath in Red Bank. The beneficiary was Lunch

Designers: Sarah Dooley, Associate ASID & Stephanie Galler, Allied ASID

Designer: Anna Maria Mannarino, Allied ASID

Break (, a one-stop resource for families and individuals in need, serving over 60,000 hot meals per year. Tabletops were on display for eight days. The entry fees and a portion of the sales from an on-site pop-op shop all went to Lunch Break. Photographer: Danny Sanchez



Our redesigned chapter newsletter is getting some attention on the bulletin board at Kean University!


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Michael Jon Fabrics Chairs & Case Goods Upholstery Fabrics

Gianti Fabrics and Wallcoverings

Old Biscayne Designs

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Ren-Wil Handcrafted Natural Wallcoverings, Natural Wood Blinds & Natural Shades

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Advance to Allied Membership Advance Your Career ASID student members may advance to allied membership upon graduation. Advancing is easy and comes with significant savings as an incentive for continuing membership with ASID!

ASID hopes your student membership has helped you forge a personal network of professional contacts that will help you advance your career. By becoming an allied member, you will stay connected to the largest network of interior design professionals. Your affiliation with ASID distinguishes you to the public, your potential client base, with a mark of qualification that sets you apart from the competition.

The success of ASID is proven by its vast membership of interior designers, from the brightest newcomers to the wisest pioneers. Through their membership in ASID, students, practitioners, educators and industry representatives comprise a community of people committed to interior design. Don’t miss out on the opportunity to extend those contacts! Student Advancement to Allied Membership Qualifications Student members have a window of twelve months from their graduation date to advance to allied membership. You must submit college transcripts verifying 40 semester hours or 60 quarter credit hours in interior design education from an accredited institution (university/college or technical school).

Advancing is easy. The fastest way is to complete the process online. As an active student member, go to, log in and select "My ASID" and "Advance to Allied Membership." You will need to upload a copy of your transcript and complete the payment of $85. That's it-- you'll be an Allied member in no time!



ELLE DECOR’s most popular online resource is now available as a free app, with hundreds of images, searchable by room and by style. Save your favorites in “My Design File” and share them with clients. An archive of our best images at your fingertips… AMAZING.

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Photographer: Peter Rymwid Designer: Diane Durocher Interiors Inc.

ASID Members qualify for the special professional rate of $10 for all 7 issues. Contact Barbara Venezia at 732-536-5160 x264 and make sure you are in our Professional Designer Subscriber Database!





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