DESIGNING THE NEW PARADIGM by Julia Molloy, industry consultant
As we peer out and gingerly step beyond the confines of the pandemic, we can sense the shift. We are standing on the precipice of a new world. Uncertainty sets in as we gaze upon uncharted territory. With so many moving reference points and unknowns, it can be a challenge to get our bearings and move with a sure-footed stride. So where do we, as a design community fit in to the new paradigm? Has the designers’ role changed and how are our business models going to adapt to the rapidly evolving needs of the world. These are the questions our community has been grappling with. In fact, all business sectors are evaluating the same questions for themselves. I would argue however, that the design industry in particular, is faced with a newfound responsibility.
- 12 -
SUMMER 2020