Los Angeles Vol 2 2020

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ISSUE 2 | 2020

DEPARTMENTS PRESIDENT LETTER

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CONTENTS

Designing Their Future

By Lissette Meza, President Elect ASID UCLA Extension Student Chapter Shapes the Future of Design

A NEW DAY FOR DESIGN La Cienega Design Quarter to Celebrate California Design and Diversity in 2020-21

BUILDING A BETTER COMMUNITY BY DESIGN Darren Franks, President of the Institute of Classical Architecture & Art, Southern California

RENEWING THE PAST Arto Brings History to Life for LA Plaza de Cultura y Artes

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DYNAMIC DUO

By Gregory Firlotte How Dorothy Kneedler & Harry Lawenda transformed West Coast Design

DESIGNING THE NEW PARADIGM By Julia Molloy Where does the design community fit in to the new paradigm?

A STORYBOOK HOUSE IN THE HEART OF WEHO By Shepard E. Vineburg, ASID

PALM SPRINGS WEEKEND! The start to Modernism Week

FOCUSING IN ON ART By Sarah Barnard, Allied ASID Curating a Mindful Experience in the Home

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


The many ways we celebrate our Chapter

H A R DWA R E

.

L I G H T I N G

.

P LU M B I N G

019 18/2 2 | 20 ISSUE

ISSUE 1 | 2019

ISSUE 3 | 2019

T RAC S T N CO ISHE FIN

Why Go All Over Town?

Y sterday’s C Ye lassics Inspire Tooddaayy’’ss Innno vations

Personal Branding This Issue

905 mission street south pasadena california . 91030

6 2 6 . 7 9 9. 3 5 0 3 m i s s i o n w e s t. b i z CALIFORNIA LOS ANGELES This Quarterly offers a plethora of insights and tips from experts in the worlds of finance, marketing and branding -- all designed to help you reach your goals of excelling in expanding your business knowledge and personal growth. We wish you all the very best for an exciting New Year!

next door to:

mission tile west Send your contributions to administrator@cala.asid.org

photography by Stephanie Wiley ad design by Blue Metropolis Design

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Editor in Chief

ASID LOS ANGELES

Kelly Azzarello, Allied ASID Production Manager Gregory Firlotte

8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 www.asidla.org asidoffice@asidla.org

Contributing Writers Sarah Barnard, Allied ASID Gregory Firlotte Darren Franks

BOARD OF DIRECTORS President Shepard E. Vineburg, ASID

Wendy Kneedler Lissette Meza, Student ASID Tamar Mashigian Shepard Vineburg, ASID

President Elect Victoria Reitz, ASID

Financial Director Isla Schmidt ASID Industry Partner PUBLISHED BY

Professional Development Director Karen Hickey, Allied ASID Duff Tussing, Publisher Dawn Lyon, Art Director Jamie Williams, Sales DSA Publishing & Design, Inc. 352-448-5873 jwilliams@dsapubs.com

CALIFORNIA LOS ANGELES

LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,300 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. Š2020 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

Membership Director Michele La Flesche ASID Industry Partner

Communications Director Michelle Koo, Allied ASID

At-Large Director Alexandra Anderson ASID Industry Partner

Student Rep to the Board Sarah Lutchmansingh Student ASID

We encourage our members to submit innovative products or professional projects for potential publication in LADesign ASID magazine. Please contact the Chapter Administrator at administrator@cala.asid.org or call 310-659-9189 for further information regarding submissions.


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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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Agoura Hills 30621 Canwood St. 818.991.8846

Moorpark 14349 White Sage Rd. 805.222.1380

Santa Barbara 3920 State St. 805.898.9883

Oxnard 887 Ventura Blvd. 805.278.0388

www.wdcappliances.com

Torrance 20901 Hawthorne Blvd. 310.802.6380


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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


CALIFORNIA HOMES

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Designing the New Paradigm By Julia A. Molloy

We are standing on the precipice of a new world. Uncertainty

sets in as we gaze upon uncharted territory. With so many

moving reference points and unknowns, it can be a challenge

to get our bearings and move with a sure-footed stride.

So where do we, as a design community fit in to the new

paradigm? Has the designers’ role changed and how are our

business models going to adapt to the rapidly evolving needs

of the world. These are the questions our community has

been grappling with. In fact, all business sectors are evaluating

the same questions for themselves. I would argue however,

that the design industry in particular, is faced with a

newfound responsibility.

It is important to remember that our profession is actually quite young. It was only around 1913 that the fabulous

Elsie de Wolfe carved out this role for us all. Her focus

was aesthetics and space planning. Compared to other

professions like lawyer, physician, architect, grocer, barber,

you name it, it likely has a few hundred-year head start on

interior designers.

“I believe there is no greater force than design in transforming the planet, one person at a time, one family at a time and one community at a time. We create an invisible ripple effect as we impact the minds, bodies and spirits of the lives we touch.”

– Julia Molloy

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


There are turning points in each of our lives that grow us up, seemingly overnight. We have arrived at that

turning point for the design industry. We should not look to the past for the new normal but take our place as

the key player in designing the new paradigm. Seriously, what other industry has this intrinsic multi-faceted

influence? No other I can think of. We are the ones!

So, with that as our foundation, I look to the future world we are designing. What will we see? What are the

new set of needs and demands our world will contour to? In having some foresight, we provide ourselves with

a whole host of opportunities that we can choose to participate in as business owners. This is the foundation

upon which we navigate and pivot our businesses and industry as a whole.

As an industry business expert and consultant, I’ve been breaking apart the challenge into bite size pieces so

“Designing to match client values will be the new focus.” – Julia Molloy

I can help my clients and design community to make sense of the choices ahead of them. I believe we must

make educated predictions to understand the possible trends so we can create some growth strategies for our

businesses. I’m going to share with you what I anticipate.

25 Predictions JULIA MOLLOY’S

I don’t have a crystal ball by any means, nor will all of the predic-

tions be perfect or complete, but these are the things I believe we

will see anew or with more prevalence in the years to come. The

speed of this evolution will largely be determined by the choices

you as designers, architects, manufacturers, builders, and product

designers make from this point forward.

1. Anti-microbial metals, coatings and fabrics will be common-

place and used not only for high touch surfaces, but in fashion,

upholstery, phones and accessories, vehicles and appliances.

They will be standard in residential products and design. They

will be mandated in commercial, government and hospitality

spaces.

2. Hardware, fixtures, door pulls, light switches, doorknobs and

high touch design elements will be rated or certified based on

their anti-microbial properties.

3. All manner of no touch solutions will be prevalent in residential design, not just airport and restaurant bathrooms.

4. Suggested by LA based Interior and Product Designer,

Christopher Grubb, Similar to LEED certification, buildings,

restaurants, home developments, workplaces will be graded

on their anti-microbial and wellness factor. Diners in California

are already used to seeing a similar rating near the front door

as they walk into a restaurant, that indicates how well it did on

its last health inspection.

5. Health and wellness certification entities and programs, similar to LEED will emerge to guide and certify on a whole host of

new metrics that will be tracked and monitored will be the

mainstream.

6. New apps will emerge to helping people to find these new health-oriented businesses, restaurants, hotels etc.

7. Most commercial and government spaces will have advanced air filtration and UV systems that filter down to .124 microns

(the size of the corona virus).

8. NYC Interior Designer, Benjamin Huntington, ASID President Elect, suggests that entry rooms or mud rooms may be

updated into what are essentially decontamination zones to

clean off, change clothing and sterilize items before coming

into the home.

9. Anti EMF technology in the home will become a thing. As 5G wifi and other electromagnetic field radiation emitting tech-

nologies bombard the modern human to ill effect, solutions to

protect or counteract the lowered immunity and DNA muta-

tion caused by ceaseless exposure, will emerge.

10. Smart home technology will take the lead in design and will

incorporate new monitoring, tracking, sterilization and filtra-

tion systems.

11. Personal bio metrics will be incorporated into many smart home designs and systems. This means that personal fit

tracker devices will sync up with smart home systems and will

adjust aspects of the environment to influence your wellness

bio markers.

a. For instance, sunlight adjustments, music, aroma therapy,

chroma light therapy solutions are automatic upon receiving

bio metrics that indicate high stress indicators, like elevated

heart rate and cortisol levels.

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12. 3D printing for everything and new materials to print them with, many

making use of recycled, reclaimed, refuse and bio waste resources. Also

integrating nano tech and responsive materials is going to be the next level.

This is cool for many reasons. I’m pretty excited to see how we integrate

the idea of ‘seamless, ‘interlocking pattern’ and ‘responsive’ into design of

all disciplines. Seamless, responsive, smart clothing…

13. Custom everything.

15. Biophilia and bio mimicry in interior and product design will become main-

stream in residential, commercial, hospitality and public space design. Many

countries have already embraced these design principals in public buildings.

Think Zaha Hadid and the Singapore Changi Airport Jewel Terminal. The

United States with its slow to

to evolve more quickly now that

the shift can be equated to

economic advantages.

16. Many health gyms will adapt by

incorporating wellness into their

design and programs. Think steril-

ization, anti-microbial coatings, UV

and air filtration systems coupled

with biophilic designed spaces,

organic juice bar, wellness assess-

ments, wellness coaches and

programs.

17. Commercial office spaces will

shrink and require upgrades to

incorporate new safety, wellness

and remote team member integra-

tion. Many commercial office

spaces will be converted to

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and oxygen therapy lounges.

18. Remote working a few days a week will become much more prevalent. 4-day work weeks will become commonplace. Homes will need to be

updated with remote work tech, lighting, sound, productivity and concen-

tration solutions.

14. Curated everything.

adopt modus operandi, will begin

biophilic design wellness focused businesses of all kinds. Think meditation

labs, sensory deprivation meditation tanks, cryotherapy, chroma therapy,

19. Outdoor spaces, both residential and commercial will be maximized for usability.

20. Remote shopping and meetings will become the norm.

21. Showrooms and design centers will add virtual shopping and virtual reality

Imagine this scenario: A commercial building with an entire floor of converted office space, now a wellness floor. It’s a part of your wellness membership, a perk that came with the new job. Picture “Nap Labs” where you can go take a 30 minute nap, have a smoothie and an oxygen dose to recharge. After work you visit the “Rant Room”. It has anger venting soundproof rooms where you put on your goggles and then scream at the top of your lungs while blasting death metal and smashing a stack of china plates against the concrete wall, specifically designed to amplify the crash. (These already exist in Asia.) Then you go to the wellness gym, have a quick shower, sit in the calming chroma therapy pod, and freshen up. Finally, you go grab dinner and a drink on the rooftop lounge with a couple friends before heading home. Forward thinking commercial property owners and companies will be looking for these kinds of integrated solutions in their remodels.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

to their repertoire.

22. Community and connection will be more deeply valued. Design

will facilitate these gatherings and

personal connection while main-

taining a roomy setting. This will

include a focus on room acoustics

and minimizing high touch items.

23. Vegan and conscious product design will become the new

luxury. Designing to match client

values will be the new focus.

24. Membership and subscription models will continue to be

adopted by service centric

businesses.

25. Home delivery for everything.


The Possibilities

As we adapt as business owners we leverage our own passions,

strengths, capabilities and desires and combine them with what we

anticipate the future needs of our clientele. If we don’t see what we like in any of those scenarios, we shift clientele or our capabilities.

I see 3 main categories of adaptation: Materials, Purpose Driven

and Delivery Method.

Materials Used:

Evolution in Materials has been happening since

the stone age. As our technology advances and

our needs as a society evolve, we create and

adopt these materials and incorporate them into

our creations, designs, and our lives. This is no

different. We live in an incredibly exciting time

as far as materials go. Nano tech, materials that

respond, move and shapeshift in response to

changes in light, temperature, water, chemical

signatures, sound and proximity are evolving

quickly.

Purpose Driven:

Purpose driven design is already here, but it has been more

quickly adopted by technology and nutrition industries. Purpose will become

the prevalent mindset in interior design. It is all about BRAND POSITIONING. It

is a matter of shifting the narrative about design from what it is to WHY. Aging

in place and commercial design are the early adopters in this arena. As compa-

Julia Molloy is the leading operations specialist for

messaging and positioning. Now firms will base their entire focus of their busi-

decades of operations experience, 12 of

nies pivot, they will break out of the box of the standard service provider

ness on a particular need or desire, instead of providing services based on work

needed, budget and service area.

Delivery Method:

Delivery is all about HOW we provide our products and services. This category

of adaptation has been shifting rapidly for the last decade with the growth of

online product sourcing. Now, we see that in person meetings aren’t always

necessary and the actual service side of what we do is changing. E-Design

has been addressing this over the last 5 years and will continue to grow, but

there are other constraints to break and possibilities to discover in this arena.

Memberships, wrap around services, full life cycle business models will emerge

with more prevalence in the design sector and represents huge opportunity. Look at the possibilities with fresh eyes and don’t be afraid to come up with

something new. This is the essence of innovation and I expect we’ll be seeing a

lot of it as our industry and the world evolves. I see the most opportunity for

wealth development and business strategy for companies that take the lead in

integrating wellness into everyday living. This time has indeed been challenging,

but it is also an amazing time for innovation. Let’s embrace the change and

move forward without fear as we design the new paradigm!

the interior design industry. She has over 2 them in the design field and has a wealth of knowledge from the interior design, graphic design, operations and technology sectors. She is a sought after

speaker, a Business of Design faculty

member, on the Better Practices Network

board of advisors, has been a continued educa-

tion instructor to the faculty at New York School of

Interior Design and a member of ASID. Molloy has also

chaired the ASID Student Affairs Committee and the board of advisors for the Art Institute – Interior Design program.

Julia Molloy is also the founder of the renowned BOLD Summit – Business of

Luxury Design Summit. This event focuses on the special business needs unique to firms positioned in the luxury market and is a powerful catalyst for luxury focused interior designers and architects around the world. In pursuing her

mission to advance the industry, each year she galvanizes the world’s leaders in luxury design to share their wisdom and advice. The BOLD Summit continues to be a driving force for enriching lives and propelling excellence in the design community around the globe.

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