SAVE UP TO $8,777 with the exclusive Thermador ONE-TWO-FREE ® program See store for details.
Agoura Hills 30621 Canwood St. 818.991.8846
Moorpark 14349 White Sage Rd. 805.222.1380
Santa Barbara 3920 State St. 805.898.9883
Oxnard 887 Ventura Blvd. 805.278.0388
www.wdcappliances.com
Torrance 20901 Hawthorne Blvd. 310.802.6380
IF YOU CAN DREAM IT, WE CAN BUILD IT.
SPECIAL PRICING
TO THE TRADE
THE FINEST CUSTOM POOL TABLES IN THE WORLD. INDUSTRY PARTNER
blattbilliards.com
|
800-252-8855
|
info@blattbilliards.com
|
Made in the USA
Discover Aldik Home
Los Angeles’ Most Beautiful Store For More Than 65 Years
Featuring Luxury Outdo 7651 Sepulveda Blvd. Van Nuys, CA 91405
Furniture by Summer Classics!
ALDIK
h o m e
www.AldikHome.com (818) 988-5970
LADESIGN | ISSUE 2 | 2020
3
WDC FULL PAGE AD
ISSUE 2 | 2020
DEPARTMENTS PRESIDENT LETTER
10 12 16 20 22
06
CONTENTS
Designing Their Future
By Lissette Meza, President Elect ASID UCLA Extension Student Chapter Shapes the Future of Design
A NEW DAY FOR DESIGN La Cienega Design Quarter to Celebrate California Design and Diversity in 2020-21
BUILDING A BETTER COMMUNITY BY DESIGN Darren Franks, President of the Institute of Classical Architecture & Art, Southern California
RENEWING THE PAST Arto Brings History to Life for LA Plaza de Cultura y Artes
26 30 34 35
DYNAMIC DUO
By Gregory Firlotte How Dorothy Kneedler & Harry Lawenda transformed West Coast Design
DESIGNING THE NEW PARADIGM By Julia Molloy Where does the design community fit in to the new paradigm?
A STORYBOOK HOUSE IN THE HEART OF WEHO By Shepard E. Vineburg, ASID
PALM SPRINGS WEEKEND! The start to Modernism Week
FOCUSING IN ON ART By Sarah Barnard, Allied ASID Curating a Mindful Experience in the Home
LADESIGN | ISSUE 2 | 2020
5
6
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
The many ways we celebrate our Chapter
H A R DWA R E
.
L I G H T I N G
.
P LU M B I N G
019 18/2 2 | 20 ISSUE
ISSUE 1 | 2019
ISSUE 3 | 2019
T RAC S T N CO ISHE FIN
Why Go All Over Town?
Y sterday’s C Ye lassics Inspire Tooddaayy’’ss Innno vations
Personal Branding This Issue
905 mission street south pasadena california . 91030
6 2 6 . 7 9 9. 3 5 0 3 m i s s i o n w e s t. b i z CALIFORNIA LOS ANGELES This Quarterly offers a plethora of insights and tips from experts in the worlds of finance, marketing and branding -- all designed to help you reach your goals of excelling in expanding your business knowledge and personal growth. We wish you all the very best for an exciting New Year!
next door to:
mission tile west Send your contributions to administrator@cala.asid.org
photography by Stephanie Wiley ad design by Blue Metropolis Design
LADESIGN | ISSUE 2 | 2020
7
Editor in Chief
ASID LOS ANGELES
Kelly Azzarello, Allied ASID Production Manager Gregory Firlotte
8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 www.asidla.org asidoffice@asidla.org
Contributing Writers Sarah Barnard, Allied ASID Gregory Firlotte Darren Franks
BOARD OF DIRECTORS President Shepard E. Vineburg, ASID
Wendy Kneedler Lissette Meza, Student ASID Tamar Mashigian Shepard Vineburg, ASID
President Elect Victoria Reitz, ASID
Financial Director Isla Schmidt ASID Industry Partner PUBLISHED BY
Professional Development Director Karen Hickey, Allied ASID Duff Tussing, Publisher Dawn Lyon, Art Director Jamie Williams, Sales DSA Publishing & Design, Inc. 352-448-5873 jwilliams@dsapubs.com
CALIFORNIA LOS ANGELES
LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,300 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. Š2020 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org
8
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
Membership Director Michele La Flesche ASID Industry Partner
Communications Director Michelle Koo, Allied ASID
At-Large Director Alexandra Anderson ASID Industry Partner
Student Rep to the Board Sarah Lutchmansingh Student ASID
We encourage our members to submit innovative products or professional projects for potential publication in LADesign ASID magazine. Please contact the Chapter Administrator at administrator@cala.asid.org or call 310-659-9189 for further information regarding submissions.
©2020 The Container Store Inc. 47125
You’ve made it your job to help clients make the most of their home. We’ve made it our job to help. Get exclusive discounts every day across our line of custom closets and organization products, track your purchases and take advantage of expert project support. Join today at containerstore.com/trade-program
10
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
12
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 2 | 2020
13
LAMINATION AND ESSING FABRIC PROCESSING • Soil Resistant Finishing • Knit Backing • Fire Retarding • Acrylic Backing • And other in-house services to enhance or convert your textiles
UPHOLSTERY
WALLCOVERINGS
DRAPERIES
ACCESSORIES
INDUSTRY PARTNER
2055 Randolph Street • Huntington Park, CA 90255
323-581-3799 • fax 323-583-8867 www.decoratorsexp.com
14
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
NEW! DescansoÂŽ Kitchen Faucet Series Versatile collection with a rustic, industrial-chic style. Variety of decorative finishes and handle options to match your kitchen design.
Agoura Hills 30621 Canwood St. 818.991.8846
Moorpark 14349 White Sage Rd. 805.222.1380
Santa Barbara 3920 State St. 805.898.9883
Oxnard 887 Ventura Blvd. 805.278.0388
www.wdcappliances.com
Torrance 20901 Hawthorne Blvd. 310.802.6380
16
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 2 | 2020
17
©2019 California Closet Company, Inc. All rights reserved. Each franchise independently owned and operated.
C OR ONA DE L MAR PAS ADE NA
H U N T IN GTON B E AC H
S AN TA MON ICA
PAL M S P R IN GS
S T U DIO C IT Y
californiaclosets.com 800.274.6754
WE S T L AK E V IL L AGE
Custom solutions for better living
22
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 1 | 2020
23
24
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
CALIFORNIA HOMES
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
CALIFORNIA HOMES
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
Spring’s
Arrival
+
GARDENS by w GRACE
Coastal Design BELVEDERE LAGUNA BEACH MALIBU SAN FRANCISCO
+ CALIFORNIA HOMES
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
CA
Designers
KITCHEN COUTURE Architects Turn Up The Heat
CALIFORNIA HOMES
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
CONTEMPORARY
From the desert to the Pacific Ocean
Expanding Horizons FRESH ON
Nob Hill
SAN FRANCISCO DECORATOR SHOWCASE
This is a special offer to subscribe to CALIFORNIA HOMES. It is available in this issue only.
YES! I WOULD LIKE TO SUBSCRIBE TO CALIFORNIA HOMES AT THIS SPECIAL RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CITY ________________________________________ STATE ____ ZIP ____________ 1 YEAR | $22 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec 2 YEARS | $40 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec Payment Enclosed Bill Me
Mail to C A L I F O R N I A H O M E S : P.O. Box 8655, Newport Beach, 92658 email: Cathy@calhomesmagazine.com | phone: 949.644.1484
26
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 1 | 2020
27
28
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 2 | 2020
29
Designing the New Paradigm By Julia A. Molloy
We are standing on the precipice of a new world. Uncertainty
sets in as we gaze upon uncharted territory. With so many
moving reference points and unknowns, it can be a challenge
to get our bearings and move with a sure-footed stride.
So where do we, as a design community fit in to the new
paradigm? Has the designers’ role changed and how are our
business models going to adapt to the rapidly evolving needs
of the world. These are the questions our community has
been grappling with. In fact, all business sectors are evaluating
the same questions for themselves. I would argue however,
that the design industry in particular, is faced with a
newfound responsibility.
It is important to remember that our profession is actually quite young. It was only around 1913 that the fabulous
Elsie de Wolfe carved out this role for us all. Her focus
was aesthetics and space planning. Compared to other
professions like lawyer, physician, architect, grocer, barber,
you name it, it likely has a few hundred-year head start on
interior designers.
“I believe there is no greater force than design in transforming the planet, one person at a time, one family at a time and one community at a time. We create an invisible ripple effect as we impact the minds, bodies and spirits of the lives we touch.”
– Julia Molloy
30
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
There are turning points in each of our lives that grow us up, seemingly overnight. We have arrived at that
turning point for the design industry. We should not look to the past for the new normal but take our place as
the key player in designing the new paradigm. Seriously, what other industry has this intrinsic multi-faceted
influence? No other I can think of. We are the ones!
So, with that as our foundation, I look to the future world we are designing. What will we see? What are the
new set of needs and demands our world will contour to? In having some foresight, we provide ourselves with
a whole host of opportunities that we can choose to participate in as business owners. This is the foundation
upon which we navigate and pivot our businesses and industry as a whole.
As an industry business expert and consultant, I’ve been breaking apart the challenge into bite size pieces so
“Designing to match client values will be the new focus.” – Julia Molloy
I can help my clients and design community to make sense of the choices ahead of them. I believe we must
make educated predictions to understand the possible trends so we can create some growth strategies for our
businesses. I’m going to share with you what I anticipate.
25 Predictions JULIA MOLLOY’S
I don’t have a crystal ball by any means, nor will all of the predic-
tions be perfect or complete, but these are the things I believe we
will see anew or with more prevalence in the years to come. The
speed of this evolution will largely be determined by the choices
you as designers, architects, manufacturers, builders, and product
designers make from this point forward.
1. Anti-microbial metals, coatings and fabrics will be common-
place and used not only for high touch surfaces, but in fashion,
upholstery, phones and accessories, vehicles and appliances.
They will be standard in residential products and design. They
will be mandated in commercial, government and hospitality
spaces.
2. Hardware, fixtures, door pulls, light switches, doorknobs and
high touch design elements will be rated or certified based on
their anti-microbial properties.
3. All manner of no touch solutions will be prevalent in residential design, not just airport and restaurant bathrooms.
4. Suggested by LA based Interior and Product Designer,
Christopher Grubb, Similar to LEED certification, buildings,
restaurants, home developments, workplaces will be graded
on their anti-microbial and wellness factor. Diners in California
are already used to seeing a similar rating near the front door
as they walk into a restaurant, that indicates how well it did on
its last health inspection.
5. Health and wellness certification entities and programs, similar to LEED will emerge to guide and certify on a whole host of
new metrics that will be tracked and monitored will be the
mainstream.
6. New apps will emerge to helping people to find these new health-oriented businesses, restaurants, hotels etc.
7. Most commercial and government spaces will have advanced air filtration and UV systems that filter down to .124 microns
(the size of the corona virus).
8. NYC Interior Designer, Benjamin Huntington, ASID President Elect, suggests that entry rooms or mud rooms may be
updated into what are essentially decontamination zones to
clean off, change clothing and sterilize items before coming
into the home.
9. Anti EMF technology in the home will become a thing. As 5G wifi and other electromagnetic field radiation emitting tech-
nologies bombard the modern human to ill effect, solutions to
protect or counteract the lowered immunity and DNA muta-
tion caused by ceaseless exposure, will emerge.
10. Smart home technology will take the lead in design and will
incorporate new monitoring, tracking, sterilization and filtra-
tion systems.
11. Personal bio metrics will be incorporated into many smart home designs and systems. This means that personal fit
tracker devices will sync up with smart home systems and will
adjust aspects of the environment to influence your wellness
bio markers.
a. For instance, sunlight adjustments, music, aroma therapy,
chroma light therapy solutions are automatic upon receiving
bio metrics that indicate high stress indicators, like elevated
heart rate and cortisol levels.
LADESIGN | ISSUE 2 | 2020
31
12. 3D printing for everything and new materials to print them with, many
making use of recycled, reclaimed, refuse and bio waste resources. Also
integrating nano tech and responsive materials is going to be the next level.
This is cool for many reasons. I’m pretty excited to see how we integrate
the idea of ‘seamless, ‘interlocking pattern’ and ‘responsive’ into design of
all disciplines. Seamless, responsive, smart clothing…
13. Custom everything.
15. Biophilia and bio mimicry in interior and product design will become main-
stream in residential, commercial, hospitality and public space design. Many
countries have already embraced these design principals in public buildings.
Think Zaha Hadid and the Singapore Changi Airport Jewel Terminal. The
United States with its slow to
to evolve more quickly now that
the shift can be equated to
economic advantages.
16. Many health gyms will adapt by
incorporating wellness into their
design and programs. Think steril-
ization, anti-microbial coatings, UV
and air filtration systems coupled
with biophilic designed spaces,
organic juice bar, wellness assess-
ments, wellness coaches and
programs.
17. Commercial office spaces will
shrink and require upgrades to
incorporate new safety, wellness
and remote team member integra-
tion. Many commercial office
spaces will be converted to
32
and oxygen therapy lounges.
18. Remote working a few days a week will become much more prevalent. 4-day work weeks will become commonplace. Homes will need to be
updated with remote work tech, lighting, sound, productivity and concen-
tration solutions.
14. Curated everything.
adopt modus operandi, will begin
biophilic design wellness focused businesses of all kinds. Think meditation
labs, sensory deprivation meditation tanks, cryotherapy, chroma therapy,
19. Outdoor spaces, both residential and commercial will be maximized for usability.
20. Remote shopping and meetings will become the norm.
21. Showrooms and design centers will add virtual shopping and virtual reality
Imagine this scenario: A commercial building with an entire floor of converted office space, now a wellness floor. It’s a part of your wellness membership, a perk that came with the new job. Picture “Nap Labs” where you can go take a 30 minute nap, have a smoothie and an oxygen dose to recharge. After work you visit the “Rant Room”. It has anger venting soundproof rooms where you put on your goggles and then scream at the top of your lungs while blasting death metal and smashing a stack of china plates against the concrete wall, specifically designed to amplify the crash. (These already exist in Asia.) Then you go to the wellness gym, have a quick shower, sit in the calming chroma therapy pod, and freshen up. Finally, you go grab dinner and a drink on the rooftop lounge with a couple friends before heading home. Forward thinking commercial property owners and companies will be looking for these kinds of integrated solutions in their remodels.
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
to their repertoire.
22. Community and connection will be more deeply valued. Design
will facilitate these gatherings and
personal connection while main-
taining a roomy setting. This will
include a focus on room acoustics
and minimizing high touch items.
23. Vegan and conscious product design will become the new
luxury. Designing to match client
values will be the new focus.
24. Membership and subscription models will continue to be
adopted by service centric
businesses.
25. Home delivery for everything.
The Possibilities
As we adapt as business owners we leverage our own passions,
strengths, capabilities and desires and combine them with what we
anticipate the future needs of our clientele. If we don’t see what we like in any of those scenarios, we shift clientele or our capabilities.
I see 3 main categories of adaptation: Materials, Purpose Driven
and Delivery Method.
Materials Used:
Evolution in Materials has been happening since
the stone age. As our technology advances and
our needs as a society evolve, we create and
adopt these materials and incorporate them into
our creations, designs, and our lives. This is no
different. We live in an incredibly exciting time
as far as materials go. Nano tech, materials that
respond, move and shapeshift in response to
changes in light, temperature, water, chemical
signatures, sound and proximity are evolving
quickly.
Purpose Driven:
Purpose driven design is already here, but it has been more
quickly adopted by technology and nutrition industries. Purpose will become
the prevalent mindset in interior design. It is all about BRAND POSITIONING. It
is a matter of shifting the narrative about design from what it is to WHY. Aging
in place and commercial design are the early adopters in this arena. As compa-
Julia Molloy is the leading operations specialist for
messaging and positioning. Now firms will base their entire focus of their busi-
decades of operations experience, 12 of
nies pivot, they will break out of the box of the standard service provider
ness on a particular need or desire, instead of providing services based on work
needed, budget and service area.
Delivery Method:
Delivery is all about HOW we provide our products and services. This category
of adaptation has been shifting rapidly for the last decade with the growth of
online product sourcing. Now, we see that in person meetings aren’t always
necessary and the actual service side of what we do is changing. E-Design
has been addressing this over the last 5 years and will continue to grow, but
there are other constraints to break and possibilities to discover in this arena.
Memberships, wrap around services, full life cycle business models will emerge
with more prevalence in the design sector and represents huge opportunity. Look at the possibilities with fresh eyes and don’t be afraid to come up with
something new. This is the essence of innovation and I expect we’ll be seeing a
lot of it as our industry and the world evolves. I see the most opportunity for
wealth development and business strategy for companies that take the lead in
integrating wellness into everyday living. This time has indeed been challenging,
but it is also an amazing time for innovation. Let’s embrace the change and
move forward without fear as we design the new paradigm!
the interior design industry. She has over 2 them in the design field and has a wealth of knowledge from the interior design, graphic design, operations and technology sectors. She is a sought after
speaker, a Business of Design faculty
member, on the Better Practices Network
board of advisors, has been a continued educa-
tion instructor to the faculty at New York School of
Interior Design and a member of ASID. Molloy has also
chaired the ASID Student Affairs Committee and the board of advisors for the Art Institute – Interior Design program.
Julia Molloy is also the founder of the renowned BOLD Summit – Business of
Luxury Design Summit. This event focuses on the special business needs unique to firms positioned in the luxury market and is a powerful catalyst for luxury focused interior designers and architects around the world. In pursuing her
mission to advance the industry, each year she galvanizes the world’s leaders in luxury design to share their wisdom and advice. The BOLD Summit continues to be a driving force for enriching lives and propelling excellence in the design community around the globe.
LADESIGN | ISSUE 2 | 2020
33
34
LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter
LADESIGN | ISSUE 2 | 2020
35