I AM A KUBERT CREATION 1
TABLE OF CONTENTS TABLE
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OF
CONTENTS
1.0 RESEARCH 1.1 Summary of Research 1.2 SWOT 1.3 CREATIVE BRIEF 1.4 TARGET DEMOGRAPHIC
2.0 CREATIVE DEVELOPMENT 2.1 2.2 2.3 2.4
COMPETITIVE SURVEY DESIGN RESEARCH MOOD BOARD LOGO DEVELOPMENT
3.0 STYLE GUIDE 3.1 BRAND DESCRIPTION 3.2 LOGO USAGE 3.3 TYPOGRAPHY 3.4 COLOR PALETTE 3.5 VISUAL ELEMENTS
4.0 FINAL DESIGN 4.1 CAMPAIGN DELIVERABLES 4.2 REFERENCES 3
STYLE GUIDE STYLE
GUIDE
3.0 3.0
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3.1 BRAND DESCRIPTION 3.2 LOGO USAGE 3.3 TYPOGRAPHY 3.4 COLOR PALETTE 3.5 VISUAL ELEMENTS
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3.2 LOGO USAGE
LOGO DEVELOPMENT: THE IDEA BEHIND EMPHASIZING AND BRINGING FOCUS TO THE ‘K’ OF THE NAME KUBERT BECAME THE KEY ELEMENT TO CREATING A STRONG AND MEMORABLE LOGO DESIGN. THEN WITH REFINEMENTS TO CERTAIN DESIGN LAYOUTS, THE IDEA OF ADDING A BURST DIALOGUE BUBBLE BEHIND IT ADDS A DESCRIPTIVE SYMBOL TO WHAT THE SCHOOL OFFERS AND REPRESENTS, WHICH IS A SCHOOL OF CARTOONING AND GRAPHIC ART.
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3.2
1/2”
The average size usage of the ‘K’ logo of Kubert School is 4”x4” with a 1/2” gap around the whole image. It should never be resized under 1”x1”.
LOGO USAGE
4”
1/2” 1/2”
1/2”
4”
6”
THE
UBERT SCHOOL
4”
The usage of the Kubert School full logo with tagline should never be resized smaller than the 6”x4” standard shown here with a 1/2” gap around the whole image.
FINISH LOGO: THE FINAL DESIGN UTILIZES A COLOR PALETTE AND BEN-DAY DOTS DESIGN STYLE TO BRING A REMINISCENT LOOK AND FEEL TO THE BRANDS LOGO AND SUPPORTS THE SYMBOL OF THE BURST DIALOGUE BUBBLE TO DESCRIBE THE COMIC BOOK EDUCATION THAT IS OFFERED AT THE KUBERT SCHOOL. ONCE AGAIN TO SUPPORT THIS, THE INTRODUCTION OF THE TAGLINE WHICH DESCRIBES THE QUEST A STUDENT WILL TAKE WHEN ATTENDING THIS SCHOOL.
YOUR STORY, ONE PANEL AT A TIME
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YOUR STORY, ONE PANEL AT A TIME FULL SAIL UNIVERSITY MDMFA GRADUATE CAMPAIGN PROJECT BOOK BY DANIEL SALCIDO.
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