Page 1

I AM A KUBERT CREATION


TABLE OF CONTENTS TABLE

OF

CONTENTS


1.0 RESEARCH

1.1 COMPANY PROFILE 1.2 RESEARCH SUMMARY 1.3 SWOT ANALYSIS 1.4 CREATIVE BRIEF/STRATEGY 1.5 DEMOGRAPHICS

2.0 CREATIVE DEVELOPMENT 2.1 COMPETITIVE SURVEY 2.2 MOOD BOARDS 2.3 LOGO DEVELOPMENT 2.4 PRINT DEVELOPMENT 2.5 WEBSITE DEVELOPMENT

3.0 STYLE GUIDE 3.1 LOGO USAGE 3.2 TYPOGRAPHY 3.3 COLOR PALETTE 3.4 VISUAL ELEMENTS

4.0 FINAL DESIGN 4.1 PRINT ADVERTISING 4.2 STATIONARY 4.3 BUSINESS CARDS 4.4 WEBSITE 4.5 SOCIAL MEDIA 4.6 PROMOTIONAL ITEMS

5.0 REFERENCES 5.1 REFERENCES & ABOUT THE DESIGNER


RESEARCH RESEARCH

1.0 1.0


1.1 COMPANY PROFILE 1.2 RESEARCH SUMMARY 1.3 SWOT ANALYSIS 1.4 CREATIVE BRIEF/STRATEGY 1.5 DEMOGRAPHICS


1.1

COMPANY PROFILE

As of November 2009, we have a 100% placement rate. (FAQ answer from Kubert School Website, n.d.)

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The Kubert School, established in 1976, in Dover, New Jersey, by comic book legend Joe Kubert and his wife, was established and designed to educate their students exclusively in the art of cartooning, sequential art and graphic art. Joe Kubert himself carries a vast and successful comic book career, he is responsible for some of comic books greatest artwork, most popular for his illustration work on DC Comics Hawkman and Sgt. Rock. This school has countless alumni that have gone on to do some incredible work in the fields of comic books, advertising, and story boarding and other like industry sectors. Some of these alumni include comic greats like Brandon Vietti, Ralph “Rags� Morales, Amanda Conner and Rick Veitch, just to name a few.


1.2

RESEARCH SUMMARY

YEARLY COMIC BOOK SALES 2003-2012 900

700 600 500 400

$474.61

$414

$418.6

$429.47

$680-710

$660-700

$575-640

$475-550

200

$420-480

300 $350-400

INDUSTRY WIDE SALES ($ Millions)

800

100

2003

2004 2005 2006

2007 2008 2009

2010 2011

In the last two years, 28 movies based on American comic book franchises have been released to the general public, including live action and animated films. Just in the last year, eight video games based off of American comic book franchises have been released. With this surge of popularity in the comic book industry due to the entertainment sectors of film, video games, as well as others, many nationally top rated art schools are now offering degree programs in the fields of Cartooning, Illustration and Sequential Art.

Between 2010-2020 342,500 new jobs will be added in the fields of art, design, entertainment, sports, and media occupations. That’s a growth rate of 12.6%. (Lockard & Wolf, 2012)

2012

YEAR

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1.3 SWOT ANALYSIS

*Positioning*

Being the only accredited private art school in the nation that’s sole purpose is to educate their students on the materials, skills and knowledge of the comic book and cartooning industry helps the Kubert School stand out from their competition.

*Competitive Advantage*

The Kubert School has long lasted in the education sector, not just for the popularity of Joe Kubert and his sons amazing careers in the comic book industries, but because the school has employed faculty of comic industry professionals. This factor is a big draw for many fans of the industry. With the push from the film industry to buy up as many comic titles as possible to create into billion dollar block busters, the boom in comic book popularity has brought forward a resurgence in the industry, and a need for more talent to keep up with the over 100 comic book titles released a month.

*Goal*

Being over looked by many potential art students due to larger competitors media presence and national advertising, the plan is to rebrand the Kubert School as not just an exclusive cartoon and graphic art school but as a well balanced 3 year intensive art school of illustration in which to increase the size of the school and it’s student intake thus increasing it’s impact in the educational sector.

Strengths Weaknesses

• 3 year intensive program study exclusively in cartooning • Comic book career reputation that follows the family name of Kubert • Faculty consists of working professionals in the comic book industry

• Smaller institute, means smaller intake of new students • Lack of national recognition as a competitive art school • Weak media and advertising presence

Opportunities Threats

• Resurgence in popularity of the comic book industry • Job opportunities opening in many other entertainment industries looking for cartoonist, i.e. Film, Video Games, Toys, etc. • Career opportunities and advice from working professionals in the comic book industry

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• Decrease in comic book industry popularity • Flooding of the market and lack of job opportunities for graduates • Larger competitor art schools offering more degree programs in the fields of Illustration, Sequential Art and Cartooning


CLIENT NAME: The Kubert School, Inc., currently an unranked art school, specifically framed toward educating students in the fields of cartooning and graphic art.

CAMPAIGN PROJECT OVERVIEW: Increase national awareness and yearly new student intake for the school through a strong promotional print ad campaign, revision of the current website and target demographic and a creation of promotional merchandise to hand out during conventions and sell through the campuses art store.

1.4

CREATIVE BRIEF/ STRATEGY

DELIVERABLES: This campaign is designed to display a portfolio of possible logo, imagery, typeface and color palette to aid the Kubert School in achieving the sought after goals specified within this section of this project book.

KEY TENETS: ARTISTIC FAMILIAR BOLD

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1.5

DEMOGRAPHICS

TARGET DEMOGRAPHIC: Promoting the Kubert School not only as a art school of cartooning and graphic art, but as a well-rounded, three-year intensive art school offering a great alternative to the traditional art school. With this new out look on the school the Target Demographic now includes Male and Females, ages 17 to 30, who are fans of comic books, comic book art and traditional art as well.

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NAME: Abigail “Abby” Hendricks AGE: 19 EDUCATION LEVEL: High School Graduate PROFESSION: Barista INCOME: $17,500.00

STORY: Abigail, is a 19-year-old high school graduate still living at home and working as a barista at her local

1.5

DEMOGRAPHICS

cafe in San Diego, California. At a young age her mother, who is a casual painter, would take her and her younger brother to museum exhibits to see some of the greats masterpieces on display, while her father would take them on weekly trips to the comic book shop. Due to these field trips, she became a huge fan of the arts, from oil paintings, digital arts to the funny pages in the newspaper. Later in life she became more and more drawn towards the fantastical world of comics. Her father took her to her first comic book convention at the age of 9 and since then she regularly attends comic book conventions, especially the San Diego Comic-Con. Taken to drawing her own comic stories and being an avid digital user, she shares them with all her friends and fans using the popular social media websites DeviantArt, Facebook, Instagram and Twitter. Having, what she considers, a life she’s content with, she dreams of more, and with her very supportive parents and friends, she’s seeking a higher education.

NAME: Jeffery Dockett AGE: 28 EDUCATION LEVEL: Bachelor of Fine Arts PROFESSION: Freelance Graphic Artist INCOME: $27,000.00

STORY: Jeffery Dockett, a 28-year-old stay at home freelancer living in Baltimore, Maryland with his lovely wife,

Elena and his stepdaughter, Lily. He enjoys having his weekends being filled with bike rides, hikes or a simple day of board games with Elena, Lily and some close friends. Very much a nerd in his own right, he loves his books, board games, roleplaying games and comic books. He’s been attending comic book conventions since he was 15. He has always dreamed of making comic books for a living. At 22, Jeffery received his bachelor’s degree in graphic design; Jeffery feels he’s abandoned his true passion of writing and illustrating comic books. He feels he is lacking in his visual storytelling skills due to the amount of time he’s taken off from drawing sequential art due to his freelance carreer. Jeffery is seeking a correspondence style schooling or at least a school close by to help him reach his goal of illustrating his comic series and maybe getting it published. With the support of his wife, stepdaughter and best friend, his eight-year-old poodle Charlie, he is set out to find his aid.

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CREATIVE DEVELOPMENT CREATIVE

DEVELOPMENT

2.0 2.0


2.1 COMPETITIVE SURVEY 2.2 MOOD BOARDS 2.3 LOGO DEVELOPMENT 2.4 PRINT DEVELOPMENT 2.5 WEBSITE DEVELOPMENT


2.1

COMPETITIVE SURVEY

TOP THREE COMPETITORS OF THE KUBERT SCHOOL: According to EHOW.com survey of top Sequential Art Schools in the nation, the top three competitors: #1 - Savannah College of Art and Design (SCAD) #2 - School of Visual Arts (SVA) #3 - Rhode Island School of Design (RISD)

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These top three nationally ranked traditional art schools all offer degree programs in one, if not all of these programs; Sequential Art, Cartooning, Graphic Art and Illustration. Making them all in direct competition with the Kubert School.


2.2

MOODBOARDS

The Moodboards developed for this campaign project have been specifically designed to aid in finding the final voice of this campaign, one that conveys a similiar look and feel that fits within the theme of the campaign as well.

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2.3

LOGO DEVELOPMENT

The idea behind emphasizing and bringing focus to the ‘K’ of the name Kubert became the key element to creating a strong and memorable logo design. Then with refinements to certain design layouts, the idea of adding a burst dialogue bubble behind it adds a descriptive symbol to what the school offers and represents, which is a school of cartooning and graphic art.

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I AM A KU BERT CREATION

I AM A KU BERT CREATION

2.4

PRINT DEVELOPMENT

THE KUBERT SCHOOL ALUMNI AMANDA CONNER DC COMICS JSA

THE

UBERT SCHOOL

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

Your story, one panel at a time @ http://www.kubertschool.edu

THE KUBERT SCHOOL ALUMNI RALPH ‘RAGS’ MORALES DC COMICS HAWKMAN

THE

THE

RALPH “RAGS” MORALES DC COMICS SUPERMANI

Your story, one panel at a time @ http://www.kubertschool.edu

THE KUBERT SCHOOL ALUMN

UBERT SCHOOL

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

I AM A KU BERT CREATION

UBERT SCHOOL

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

Your story, one panel at a time @ http://www.kubertschool.edu

Each developed print advertisement, was designed to showcase the art work of industry working professionals who are alumni of the Kubert School. With the banner statement, the print designs are here to tell the viewer that these artists are in fact “Kubert Creations” and they can become one as well.

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2.5

#1 Concept Sketch: This sketch introduced an idea of creating an all-in-one website home page with no scrolling necessary. It gave a look and feel of sleek design and puncuated the new brand logo.

WEBSITE DEVELOPMENT

“The best websites understand their customers and respect their needs and preferences. A company’s website should quickly answer these questions: ‘Who is this company? Why does anyone need to know? What’s in it for me?’” (Wheeler, 2009)

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#2 Concept Sketch: This design followed closely with the first design, but incorporated a layout that supports the print ads and stationary sketches for possible deliverables to connect all assets created throughout this campaign.


2.5

HOME ADMISSIONS

APPLICATION

CURRICULUM

1ST YEAR

WEBSITE DEVELOPMENT

STUDENT LIFE

CONTACT

ABOUT

ACADEMIC CALENDAR

ADMISSIONS

HISTORY

ART STORE

FACULTY

CORRESPONDENCE COURSES

VISUAL TOUR

GENERAL

TESTIMONIALS

GRADUATING CLASS

CATALOG

PORTFOLIO DAYS

2ND YEAR

PARENT SECTION

ENROLLMENT INTERNATIONAL STUDENTS ADMISSION REQUIREMENTS

FINANCIAL SERVICES SCHOLARSHIPS

TUITION/ HOUSING/FEES SCHEDULE TOUR OPEN HOUSE

3RD YEAR

CORRESPONDENCE COURSES

CAREER SERVICES

SAFETY/HEALTH SERVICES

ALUMNI HOUSING

STUDENT EVENTS

The final design will utilize the idea from the sketches and offer everything the user needs to navigate the website on the homepage.

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STYLE GUIDE STYLE

GUIDE

3.0 3.0


3.1 LOGO USAGE 3.2 TYPOGRAPHY 3.3 COLOR PALETTE 3.4 VISUAL ELEMENTS


3.1 LOGO USAGE

1/2”

The average size usage of the ‘K’ logo of Kubert School is 4”x4” with a 1/2” gap around the whole image. It should never be resized under 1”x1”.

4”

1/2”

FINISHED LOGO: The final design utilizes a color palette and Ben-Day dots design style to bring a reminiscent look and feel to the brands logo and supports the symbol of the burst dialogue bubble to describe the comic book education that is offered at the Kubert School. Once again to support this, the introduction of the tagline which describes the quest a student will take when attending this school.

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1/2”

1/2”

4”

6”

THE

UBERT SCHOOL

YOUR STORY, ONE PANEL AT A TIME

4”

The usage of the Kubert School full logo with tagline should never be resized smaller than the 6”x4” standard shown here with a 1/2” gap around the whole image.


ACCEPTABLE VERSIONS OF THE LOGO TRANSLUCENT

SINGLE COLOR BLACK & WHITE

FULL COLOR WITH TAGLINE

3.1 LOGO USAGE

YOUR STORY, ONE PANEL AT A TIME

HOW NOT TO USE THE LOGO DO NOT DISTORT IMAGE SHAPE OR DIMENSIONS

DO NOT PLACE ON COLOR BACKGROUND OUTSIDE OF COLOR PALETTE YOUR STORY, ONE PANEL AT A TIME

DO NOT INVERT COLORS

DO NOT DECREASE OPACITY OF THE FULL COLOR LOGO

DO NOT PLACE TAGLINE ABOVE LOGO

To capture the look and feel of this campaign project, the ‘K’ has to have a presence that relates to the comic book page. By the proper scaling and clear space presented, the ‘K’ has a presence that is memorable and recognizable to that of this projects theme. With this simple, yet effective logo, the Kubert School now has a brand logo that is very versatile.

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TYPOGRAPHY

Malayalam Sangam MN is strong, legible and appropriate to the projects theme as a modern twist to the classic comic book, specifically, a comic book title, hence it should be used for headline purposes. As for the Hapna Mono, it too has a familiar tone that is reminiscent of the comic book page. It is a light weighted font and should be used with 1pt. stroke effect for type of 16 pt. or higher and .25pt. stroke effect for smaller type to thicken it and make it more legible.

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MMN

SANGAM BOLD

3.2

ALAYALAM

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BODY COPY & TAGLINE ‘YOUR STORY, ONE PANEL AT A TIME’

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

HEADLINE & SUB-HEADER ‘I AM A KUBERT CREATION’

H

APNA

MONO


3.3

COLOR PALETTE

CMYK: 9. 94. 100. 1 RGB: 188. 55. 43 PANTONE: 179 C

CMYK: 87. 66. 35. 17 RGB: 63. 83. 113 PANTONE: 7701 C

CMYK: 70. 42. 34. 5 RGB: 101. 125. 142 PANTONE: 5415 C

CMYK: 2. 5. 100. 0 RGB: 255. 228. 0 PANTONE: 106 C

CMYK: 75. 68. 67. 90 RGB: 0. 0. 0 PANTONE: 3 C

The color palette chosen was strictly chosen for its strong familiarity to modern and classic comic book color palettes and relates to the target demographic the type of education given at the Kubert School. It’s a rich selection of colors that support the theme and tone of this project, and immediately translates that to the viewer.

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3.4

VISUAL ELEMENTS

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3.4

VISUAL ELEMENTS

The imagery chosen and shown here is to support the look and feel of the campaign, conveying creativity, passion and strength, as well as iconic imagery of familiar comic book franchises. Most of the campaign imagery should be illustrated to translate the Kubert School’s educational offerings. Any photography images should be of students and industry professionals at their workstations to help relate to the target demographic.

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FINAL DESIGN FINAL

DESIGN

4.0 4.0


4.1 PRINT ADVERTISING 4.2 STATIONARY 4.3 BUSINESS CARDS 4.4 WEBSITE 4.5 SOCIAL MEDIA 4.6 PROMOTIONAL ITEMS


4.1 PRINT ADVERTISING

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THE KUBERT SCHOOL ALUMNI AMANDA CONNER DC COMICS JSA

Currently the Kubert School only has print ads inside comic books and comic book related magazines, but with a wider print ad campaign will utilize ad space within, not only comic books, comic book related magazines, but also art, graphic art and art education magazines, such as Drawing, Hi-Fructose, Juxtapoz and Sketch magazine, just to name a few. This is to reach out to more people that fit the target demographic of the Kubert School.

I AM A KU BERT CREATION

THE

UBERT SCHOOL

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

Your story, one panel at a time @ http://www.kubertschool.edu

The Headline will be placed at the top of all print ads and presented boldly to grab the attention of viewers.

Below, about a third of the print ad the full-color logo with be displayed pulling emphasis on the ‘K’ of the Kubert School logo. It will be shown along side with a body copy of what the school represents, the new identity tagline, and upon the art work presented in the ad will be the artist who is alumni of the Kubert School.


I AM A KU BERT CREATION

I AM A KU BERT CREATION

4.1 PRINT ADVERTISING

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

Your story, one panel at a time @ http://www.kubertschool.edu

THE

RALPH “RAGS” MORALES DC COMICS SUPERMANI

UBERT SCHOOL

THE KUBERT SCHOOL ALUMN

THE KUBERT SCHOOL ALUMNI RALPH ‘RAGS’ MORALES DC COMICS HAWKMAN

THE

UBERT SCHOOL

The Kubert School offers an alternative to the traditional art school, giving students a 3-year, well-rounded art education, focusing on the industry of comic books, sequential art and commercial illustration.

Your story, one panel at a time @ http://www.kubertschool.edu

Along with the Amanda Conner, Powergirl, advertisement, two other alternative ads were created using the professional art work of another Kubert School alumni, Ralph ‘Rags’ Morales.

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4.2 STATIONARY

The Kubert School 37 Myrtle Ave Dover, New Jersey 07801 Telephone: 973-361-1327 Fax: 973-361-1844

DATE

GREETING

The Kubert School 37 Myrtle Ave Dover, New Jersey 07801 Telephone: 973-361-1327 Fax: 973-361-1844

By using colors from the campaigns color palette to differentiate departments of the school, connects the campaign with its target demographic on all mediums, as well as aid the schools departments personal identities within the rebranding.

DATE

GREETING

The Kubert School 37 Myrtle Ave Dover, New Jersey 07801 Telephone: 973-361-1327 Fax: 973-361-1844

DATE

GREETING

Y D O

PY

Y D O

B

CO

SIGN OFF

B Y P

“The letterhead, offset-printed on fine paper, remains a core application in the brand identity system even with electronic letterheads (Wheeler, 2009).”

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Y D O

CO

SIGN OFF

B

SIGN OFF

Y

P O C


I AM A KUBERT CREATION

JOHN DOE JOB TITLE

4.3

BUSINESS CARDS

XXX-XXX-XXXX :TEL johndoe@thekubertschool.edu : EMAIL www.thekubertschool.edu YOUR STORY, ONE PANEL AT A TIME

By using imagery that is also used upon the print advertisement assets, aids in connecting the brand of the Kubert School.

With the design of unique letterhead following the new look and feel of this campaign and personalized color schemes; Blue for the Main office, Yellow for the Art Store and Red for Correspondence Courses. As well as the creation of business cards to express the new look and feel of the Kubert School. These assets will help connect the digital brand presence to the printed brand presence.

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4.4

HOME ADMISSIONS

CURRICULUM

WEBSITE

APPLICATION

1ST YEAR

STUDENT LIFE

CONTACT

ABOUT

ACADEMIC CALENDAR

ADMISSIONS

HISTORY

ART STORE

FACULTY

CORRESPONDENCE COURSES

VISUAL TOUR

GENERAL

TESTIMONIALS

GRADUATING CLASS

CATALOG

PORTFOLIO DAYS

2ND YEAR

PARENT SECTION

ENROLLMENT INTERNATIONAL STUDENTS ADMISSION REQUIREMENTS

3RD YEAR

CORRESPONDENCE COURSES

FINANCIAL SERVICES

TUITION/ HOUSING/FEES SCHEDULE TOUR OPEN HOUSE

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SAFETY/HEALTH SERVICES

ALUMNI

SCHOLARSHIPS

The current state of the schools website was unappealing and weakly delivers the important information that needs to be shared to the viewer. Thus a new design had to be engaging and offer everything the viewer need to easy access and navagate the full site.

CAREER SERVICES

The site would be designed to have all majorpages needed to navagate the full site directly postioned on the home page and easily accessable without a need to scroll up or down. This helps from a viewer from having to explore the home page to find what it is they need.

HOUSING

STUDENT EVENTS


4.4 WEBSITE

Seeing as websites tend to become the foundation of the new brands look and feel for a company or institute, it has to be designed and offered to be acess, explored and seen upon different screens and scalable.

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4.5

The use a Facebook page will benefit the school by utilizing it to announce school events and Alumni achievements as well as sharing current students work to potential students, fans and the target demographic.

SOCIAL MEDIA

With the rising popularity of companies using Social Media Pages as an aid to spread their brand to a wider audience, new, redesigned Facebook and Instagram pages will be created in accordance of the new branding elements of this campaign to connect current students, faculty and the target demographic to the Kubert School.

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With the popularity of sites like Instagram, it would benefit the Kubert School to using this to share student work and photographs of school events and daily life on campus.


4.6 PROMOTIONAL ITEMS

By developing these inexpensive, simple, yet engaging, promotional items to hand out at conventions that the Kubert School would attend, will be a direct line to the target demographic. As well the school could sell better quality tote bags and t-shirts in the art store for students, who, then become walking advertisements for the school.

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REFERENCES REFERENCES

5.0 5.0


5.1 REFERENCES & ABOUT THE DESIGNER


5.1 REFERENCES

REFERENCES IMAGERY REFERENCES COVER DESIGN:

DC Comics. Powergirl by Amada Conner. Retrieved from http://www.dccomics.com/sites/default/files/gn-covers/2012/06/AMANDA_CONNER.jpg

INTERIOR IMAGES:

1. The Kubert School Logo. Retrieved from http://www.jhchoi.com/images/our_work/jhchoi_thekubertschool_logo_blue.jpg 2. Exterior of The Kubert School. Retrieved from http://media.merchantcircle.com/37238536/School_full.jpeg 3. Student Painting. Retrieved from http://media.hamptonroads.com/images/fun/comicbook.jpg

ABOUT THE DESIGNER Though not a ‘Kubert Creation’ himself, Daniel Salcido is an avid supporter of art education and a big fan of comic books, and has been writing and illustrating his own comic books since he was young.

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7. Image Comics. Saga #7 (2012). Cover Art by Fiona Staples. Retrieved from http://goodcomics.comicbookresources.com/wp-content/uploads/2013/04/saga07_cover.jpg 8. DC Comics. The Flash #23 (2013). Cover Art by Francis Manapul. Retrieved from http://www.thekliqnation.com/wp-content/uploads/2013/08/ The-Flash-23-cover.jpg 9. Man drawing Batgirl. Retrieved from http://www.kubertschool.edu/images/header_images/1292455876_the_kubert_school_header22.jpg 10. Savannah College of Art and Design Logo. Retrieved from http://www.scaddistrict.com/wp-content/uploads/2013/01/ scad_logo-1.jpg

4. DC Comics. Superman #233 (1971). Cover Art by Neal Adams. Retrieved from http://comiccoverage.typepad.com/.a/6a00d8345158e369e 200e552960d3d8833-500wi

11. School of Visual Arts Logo. Retrieved from http://www.thenyartstudio.com/SVA%20logo.jpeg 12. Rhode Island School of Design Logo. Retrieved from http://www.berkshirefinearts.com/uploadedImages/articles/2759_Lynda-Benglis-Added-709140.jpg

5. Marvel Comics. Thor #337 (1966). Cover Art by Walter Simonson. Retrieved from http://goodcomics.comicbookresources.com/2011/12/23/ the-top-50-most-memorable-covers-of-the-marvel-age-25-1/

13. Man illustrating with Digital Tablet. Retrieved from http://media.centredaily.com/smedia/2013/03/22/09/31/1j54yt. AuSt.42.jpeg

6. Marvel Comics. The X-men #101 (1976). Cover Art by Dave Cockrum. Retrieved from http://goodcomics.comicbookresources.com/2011/12/23/ the-top-50-most-memorable-covers-of-the-marvel-age-25-1/

14. Older man drawing Spiderman. Retrieved from http://www.2-clicks-comics.com/images/image/Learn%20 how%20to%20draw%20comic%20books.jpg


REFERENCES 15. Illustration of Woman’s Profile. Retrieved from http://www.blueravenentertainment.com/wp-content/uploads/2013/02/jin2.jpg 16. DC Comics. Deadman, Comic book Page. By Neal Adams. Retrieved from http://comicbookcritic.net/wp-content/uploads/2012/09/ StrangeAdventures2091968_2P61.jpg 17. Not Now. By Eric Pfeiffer. Retrieved from http://www. ericscottpfeiffer.com/img/work/Not_Now2.jpg 18. DC Comics. Superman. By Alex Ross. Retrieved from http://www.alexrossart.com/artforsale.asp?sc=ARSU2&page=5 19. Juxtapoz Magazine Cover. Retrieved from http://www.thecitrusreport.com/wp-content/uploads/2010/03/ JX0410-Cover-600.jpg 19. Drawing Magazine Cover. Retrieved from http://media-cache-ec0.pinimg.com/236x/98/21/2e/98212e981b79a76969d99e0674861112.jpg 20. Hi Fructose Cover. Retrieved from http://laughingsquid.com/wp-content/uploads/hi_fructose_5. jpg 21. Sketch Magazine Cover. Retrieved from http://2.bp.blogspot.com/_HBKWtrKbYAk/SuvxMx7NaxI/ AAAAAAAABp0/COa5xa-5058/s400/Sketch+%2334.jpg

OTHER REFERENCES

5.1 REFERENCES

1. The Kubert School. (n.d.). Kubert Placement Rating. Retrieved from http://www.kubertschool.edu/admissions/faqs.html 2. Lockard, C.B. & Wolf, M. (2012). Occupational Employment Projections to 2020. Monthly Labor Review, 135. Retrieved from http://www.bls.gov/opub/mlr/2012/01/mlr201201.pdf 3. Wheeler, A. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Hoboken, NJ: John Wiley & Sons, Inc.

Daniel recieved his Bachelors of Fine Arts in 2004, where he used this education to begin his ten-year long freelance career, getting his artwork in many publications, from magazines and newspapers to comic books, as well as has had his work shown nation wide by doing merchandise design for bands and small clothing lines. He currently is working on receiving his Masters of Fine Arts degree in Media Design from Full Sail University. Daniel plans to continue his illustrating career and live happy knowing he is drawing for a living.

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YOUR STORY, ONE PANEL AT A TIME FULL SAIL UNIVERSITY MDMFA GRADUATE CAMPAIGN PROJECT BOOK BY DANIEL SALCIDO.

Salcido 10 3 1 final  

Final Draft of my completed Full Sail University MDMFA Project Book containing Front Cover, Table of Contents, Research Section, Creative De...