Top 10 Instagram Influencers in Real Estate by Drunk on Social

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Instagram Instagram is the premiere photo app that is currently transitioning to support shortform content to better allow Meta to go toe-to-toe with TikTok in terms of short video consumption. With around 1.2 billion active users and tons of circulating content, Instagram makes for a good middle ground between deciding to go on TikTok or YouTube. Ever the engagementarm of Meta, Instagram is gradually catching up with emerging trends, making it a strong contender for establishing one’s social media presence.

Tristan 1 Ahumada Tristan is among the top 1% real estate entrepreneurs in the US and it shows. Ever the charming and charismatic individual, Tristan’s uploads feature a good mix of inspiring clips on business success that’ll get you to do pretty much what they’re titled or a peek into his personal life with fun and entertaining Reels.

https://www.instagram.com/tristan.ahumada/

Jeff 2 Pfitzer Jeff is known as ‘The Social Media Guy’. Don’t be fooled by his 16k followers as he is one of the faster-growing players in Real Estate. Jeff is a certified Social Coach, which is why you’ll see his account laced with informative content, as well as a couple of lifestyle pieces that just draw you in and make you want to know more about what it’s like being Jeff Pfitzer. https://www.instagram.com/jeffpfitzer/

Fredrik 3 Eklund Nearing 1.4 million followers on Instagram, Fredrik certainly belongs among the high-profile Real Estate dudes and dudettes on the platform. A proud father of two, Fredrik’s content often features quality shots of some of the most exclusive properties across California, NYC, Texas, and Florida. Fredrik’s account also allows you a closer look at his private life, often highlighting his beautiful children. https://www.instagram.com/fredrikeklundny/

Brad 4 McCallum If you follow him on YouTube, then you should immediately spot Brad’s near-perfect slick back quiff. His content on Instagram is essentially a more casual and watered-down style as compared to his longer and more informative videos on YouTube. Nonetheless, his tipinserts are still very helpful.

https://www.instagram.com/the.real.brad.mccallum/

Diana 5 Matichyn Ⓡ

Diana is a Chicago Realtor who specializes in buying and selling homes within the suburbs of Chicago. Style-wise, you’ll notice Diana’s colorful and vibrant choice when it comes to her video composition. Her content features showcase videos, along with a couple of her fashion hottakes. Diana seems to have an affinity towards lighter colors, which is good alignment for her radiant demeanor as seen in her posts. https://www.instagram.com/dianam_chicagorealtor/

David 6 Calhoun Ⓡ

An award winning Realtor based in San Diego & Minneapolis, David is a proud husband and father of 4 who mainly creates pro-tips style content on Instagram. His format is very consistent and he occasionally dabbles in a few skits and mock-up scenarios when getting his point across. His showcase shots are pretty solid, too.

https://www.instagram.com/therealtor.davidcalhoun/

Sarah Desamours

Sarah is an Entrepreneur who’s also in Luxury Sales, which sometimes extend to property. Based in Miami, Florida, Sarah is as classy and glamorous as her career description, often uploading her trips and outfits. Sarah utilizes a more lifestyle blog approach, but her shots perfectly encapsulate the essence of the locations and houses that she features. Did we mention she speaks French? https://www.instagram.com/sarahdesamours/

Elena Cardone

If you had to take a guess at whose wife she probably is, you’d be joking if you didn’t mention billionaire businessman Grant Cardone. Much like her husband, albeit with a more feminine flair, Elena features more of her life and fashion, providing aspirants with inspiration and a good example of what playing your cards right does in the Real Estate industry. Elena’s 345k something followers can more than vouch for her. https://www.instagram.com/elenacardone/

TheBroke Agent

TheBrokeAgent’s account is a collection of real estaterelated memes and humorous posts, call it a gag-account if you will. That being said, TheBrokeAgent has some really funny and relatable content regardless of your tenure in real estate. It’s a good example of very few accounts that manage to get pop-culture references right. Want to unload and destress, visit TheBrokeAgent’s profile. https://www.instagram.com/thebrokeagent/

Calvin 10 Strain Ⓡ

Calvin is Instagram’s ‘Bearded’ Realtor . Based in Dallas, Calvin’s format is comparable to that of David Calhoun’s, minus the showcases and more on the humor. Calvin’s thumbnails are deceiving, leading viewers to expect a straightforward video, instead what they’re met with are quirky clips that often include audio overlays. https://www.instagram.com/calvinstrainrealestate/

TAKEAWAY Reels are definitely giving Instagram a much needed engagement bonus. Bringing Instagram more in line with Tik Tok trends and formats, Reels helps even out any ‘rough edges’ Real Estate Influencers have been trying to smooth out, making it easier for new players to get on the scene. Showcase-wise, Instagram has Tik Tok beat as its numerous filters, effects, and general core system enable the sharing of high-quality, high-res photos that perfectly capture the details and intricacies of properties that are to be listed. If you’re not too comfortable with video yet, you can still gain pretty good traction on Instagram, so long as you focus on uploading high-quality and well-composed photos. If you ask us, this makes for the best beginner entry point among other platforms.

References: "The Best Real Estate Instagram Accounts (and What You Can Learn from Them)" https://www.luxurypresence.com/blogs/the-best-real-estate-instagram-accounts-and-what-you-can-learn-from-them/

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