CEO REPORT
CEO’S REPORT REFLECTING ON the past 12 months, we have continued to deliver against the Strategic Plan, “The Road Ahead” which was endorsed by the Board in November 2019. Phase 1 (2020-2021) of the Strategic Plan has been about building a solid foundation with the focus on the following key areas:
• Membership retention and member benefits Corporate governance – refinement • of sub-committees and charters • Constitution review and update • Cultural reset – ‘productivity, unity & positivity’ Refresh of corporate identity and •
communications interface, including marketing and communications strategy Financial management - planning and strategy, 5 year corporate financial model Data capture and utilisation Establish sponsorships and partnerships Society sponsored sale reviews Engagement and alignment with industry stakeholders
• • • • • Simon Gleeson | Chief Executive Officer
We have certainly made inroads into delivering on these areas and some of the key highlights for the year included the new branding and website for the Society, onboarding of five new corporate partners, the release of the “Our Story” promotional video, implementation of terms and conditions for Sponsored Sales to protect the Society’s assets, implementation of Xero as our new accounting system, a white paper for DNA testing and the implementation of policies relating to the governance of the Society. Despite these highlights, it has been a very challenging year with COVID-19 and staff changes. COVID-19 did result in the office having to work remotely for the best part of 3 months which was followed by our Registrar resigning in June 2020 and our Bookkeeper resigning just prior to financial close (March 2021). COVID-19’s impact on the Droughtmaster Society, in
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ANNUAL REPORT 2021
