dennis rosloniec - visual creative portfolio

client: shorewest / the starrys format: poster (billboard) design + typography the client had a very brand-driven and consistent approach to marketing which set them apart and increased their audience awareness. working closely with the client to develop that brand, it was expanded upon with simple concepts that lent themselves exceptionally well to outdoor advertising. Each individual design only targets a certain percentage of the audience at any one time, the campaign using each design for approximately one month. the consistent imagery reinforced the brand awareness, however, to the entire audience year-round.