Content Writing Training in Nepal 2024

Blog Mastery Workshop Kick Start Your Content Writing Journey

Prajwal Karki Digital Marketing Professional / Digital Marketing Trainer 10+ Years in Brand & Digital Marketing • Founder: Click Dribble – IT, Brand & Marketing Services Provider • Co-Founder: The Digital Magazine Nepal – Blogsite (Advertisement Services) • Co-Founder: My Career Nepal – HR Recruitment Agency

If you are interested in making a Career in Content Writing or being a Blogger, Chatgpt or any other AI writing tools is something you have to use onlyyyyy if needed!!

“Just use it as a reference, don’t rely on it”

What do you guys usually do when you are looking for any piece of information you need?

“We Google” or Search the Internet!

And now “Google” Or Other Search Engines will recommend us the best Answers Possible

And all the most popular Results we come across on Google is extracted from a very Well Structured, Well Written & Well Organized Content.

BLOG

WEBSIT E

GOOGLE or OTHER SEARCH ENGINES

READER S

D

C

roduction ge: Techniques &to Blog pact & Its Use Case onders

B

A

Session Outlines

Introduction to Blogging Blogging is a way of sharing information, opinions, or personal experiences on the internet through a regularly updated website.

Blogs often contain various topics, such as lifestyle, travel, technology, or personal stories, engaging with readers through written content, images, and sometimes videos.

Use Case Of Blogs

Commercial Blogs

NonCommercial Blogs

Written with the Purpose of Monetization

Written with the Purpose of Sharing or Expressing ones thoughts and feelings

Benefits of Blogging •

Knowledge sharing

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Monetization

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Personal development

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SEO benefits

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Community building

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Promotion and marketing

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Networking opportunities

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Documenting journeys

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Personal branding

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Global reach

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Career opportunities

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Creativity outlet

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Awareness and advocacy

Case: www.prajwal-karki.com

Examples of Commercial Blogs •

"Navigating Success: Exploring BBA and MBA Colleges In Nepal“

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"Tech Titans: Unleashing IT Excellence with Bsc. IT and MSc. IT Programs in Nepal“

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"Mastering Business with The Ultimate Guide to MBA Success“

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"Beyond Books: The BBA Journey at Presidential Business School - A Roadmap to Professional Excellence“

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"Innovation Unleashed: The Cutting-Edge World of IT Degrees In Nepal"

Examples of Non- Commercial Blogs 1.Wanderlust Chronicles: Tales of a Solo Explorer - A non-commercial blog sharing personal travel experiences, cultural insights, and tips for independent globetrotters.

2.Green Thumb Diaries: Urban Gardening Adventures - Documenting the joys and challenges of cultivating a green oasis in the city, with gardening tips, plant profiles, and eco-friendly living ideas.

CTA (Call-To-Action)

Start Writing

Research & Gather Data Create an Outline / Structure

Getting Started with Blogs Understand Your Audience Keyword / Topic Research

Define Your Purpose

1. Walkthrough 2. Lets Find out a Blog Topic to Write for 3. Lets Find out our Audience

Title: “5 Best Budget Friendly Treks In Nepal” Name: Paras Rai Age: 32 Gender: Male

1. Age Group: 25-45 years

Occupation: Freelance Photographer

2. Gender: Male and Female

Location: Kathmandu, Nepal

3. Occupation: Varied (Professionals,

Income: Moderate

Freelancers, Students) 4. Location: Nepal

Background: Paras Gurung is a Kathmandu resident and a freelance photographer with a keen eye for capturing the beauty of Nepal's

5. Income Level: Middle to Upper-middle class 6. Interests: Adventure Travel, Nature and

landscapes. He has a deep connection with the

Scenery, Cultural Exploration, Fitness and

cultural richness of Kathmandu but is now eager

Outdoor Activities

to venture beyond the city limits and explore the diverse trekking opportunities in his own backyard.

Blog Writing Techniques:

Title/Heading: A Captivating Title Eg: “5 Best Budget Friendly Treks In Nepal | Start Your Trekking Journey”

Let’s Breakdown a Blog

Introduction Start calmly, talk about the topic and the key takeaways.

Medias: Images/Videos Use Medias to make the blog more visually appealing to drive readers further in.

Sub Heading: Breakdown the Content into different Sub Headings.

Sub-Heading 1: History of Trekking In Nepal / Popularity of Trekking in Nepal Explain the Sub Heading Sub-Heading 2: List of 5 Budget Friendly Treks Explain the Sub Heading Conclusion: Conclude the Blog

CTA: Purchasing Or Any other Links

Title (60 Cha.) Description (160 Cha.) The better the Headlines & Descriptions, the better the chances of our Blog getting high Clicks

Blog Writing Principles (Do’s & Don’t’s) Creating an Impactful Blog

Do’s

Don’t’s

• Clarity and Conciseness

• Copy-Paste

• Relevance to Audience

• Paraphrase

• Engaging Headlines and Introductions

• AI Generated Content

• Well-Structured Content

• Poor Grammar

• Authenticity and Voice

Research & Collect Data If a blog consist of “Facts & Figures”, “Data”, “Statistics”, 58.5% of modern blog readers tend to take Action after reading that particular blog.

For Eg: for our blog entitle “5 Best Budget Friendly Treks in Nepal”, I look at different trekking companies in Nepal, compare the prices and list out the 5 Budget Friendly Treks.

I can also collect data from TAN, “Trekking Association of Nepal”

Tones / Voice in Writing Formal Tone: "The esteemed Presidential Business School is proud to host the Blog Mastery Workshop on January 21st, delivering an unparalleled educational experience in advanced blogging techniques and strategies."

Conversational Tone: "Hey bloggers and aspiring wordsmiths! Mark your calendars for Jan 21st because the Blog Mastery Workshop at P.B.S is THE place to be. Let's make your blogs sparkle together!"

Humorous Tone: "Save the Date: Jan 21st, when P.B.S turns into the ultimate blogging playground. Expect less boring lectures, more fun, and maybe a sprinkle of unicorn dust. Get ready for a wild ride!"

Tones / Voice in Writing Inspirational Tone: "Mark your calendars for Jan 21st – the day your blogging journey takes a giant leap forward. The Blog Mastery Workshop at Presidential Business School is your gateway to a new era of creative expression and digital influence."

Authoritative Tone: "Jan 21st marks a pivotal moment in the blogging landscape as Presidential Business School orchestrates the Blog Mastery Workshop. This event is poised to redefine industry standards and set new benchmarks in digital content excellence."

And there are many more such writing Tones!

How to find your Unique Writing Style?

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Know your Audience

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Start Writing

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Experiment with Tone/Voice

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Pay attention to Feedbacks

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See the Engagement; average time a user spends on your Blog

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Stay Conistent

Wordplay Wonders

Getting Started with Blogging & Earning with Blogging

Things you need before starting Blogging • Website: Either a Paid domain (Eg: www.Prajwal-karki.com) or Free Blogging Website: Blogger, Medium, Wordpress •

Basics Of SEO Basic Keyword Research Skills

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Basic Content Writing & Grammar (Gradually the writing becomes great)

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Knowledge about the Industry

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Research Skills

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Basic Digital Marketing Knowledge (In case you want to focus on Monetizing your Blog)

Most Popular Tools for Blogging

Grammarly

Chat GPT

Wordpress

Google Trends

Canva

Blogger

Medium

Earning From Blogging Display Advertising Affiliate Marketing Sponsored Content Sell Products or Services Sell Ad Space Create and Sell Digital Products

Freelancing & Career Opportunities • Content Writer, Technical Write, SEO Content Writer Job - Explore Job Portals, LinkedIn • Freelancer - Upwork.com, Freelancer.com • Blogger - Create a Blog and start earning by Learning Digital Marketing • Content Writing Agency

But Making Money with Blogging requires huge effort!

Major Skills Required: - Digital Marketing - SEO (Search Engine Optimization)

Want Training?

Register here soon!

Content Writing Training in Nepal

Q/A

Thank You For any Queries: 984 23 41 367 www.prajwal-karki.com