Palo Alto Single Family Residences - 2017 edition

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Palo Alto SINGLE FAMILY RESIDENCES

2016 DATA ANALYSIS


Some notes on data SA L E DATE VS . C LO S E O F E S C ROW

BOX- A N D -W H I S K E R PLOT S

Some real estate sales statistics and graphics use Close of Escrow (COE) as the effective date of the sale. This makes some sense, as the sale isn’t final until escrow closes. It does, however, give a skewed view of the seasonality of the market since some sales may not close until a few months after the sale date. For all the statistics and graphics you see in this report, we have chosen to use the sale date (the date the contract was signed), to give you a more accurate picture of the state of the market.

To give you a sense of the range of home prices in a neighborhood, we include a type of diagram used in descriptive statistics: the box-and-whisker plot. This breaks down the homes sold into four quartiles, each with the same number of sales. The central rectangle (the “box”) shows the 2nd and 3rd quartiles, with the median between them. The whiskers that extend beyond the box show the 1st and 4th quartiles. Any outliers (sales that fall outside 1.5 times the width of the box) are shown as diamonds. $4.08m

SIZE INDEX

The size of a house in square feet is highly correlated with sale price and a commonly used measure, but it fails to take into account the size of the lot – often a significant factor in this region. For charts in the neighborhood section of this report, we use a size index that factors in lot size as well as house size, based on a regression analysis of their relative contribution to sale price in the city. The size index is more highly correlated with sale price than house size alone.

©2017 Golden Gate Sotheby’s International Realty

1Q min

2Q

3Q median

4Q max

outliers

SO U RC E S & O F F - M A R K E T SA L E S

Data for this report was provided by MLSListings, Inc., local county tax assessors offices, and other sources. Golden Gate Sotheby’s International Realty maintains our own database of off-market home sales – homes sold without being publicly listed. For this report, we incorporate these off-market sales into the more generally available data. We believe the information in this report to be correct but have not independently verified the information and assume no legal responsibility for its accuracy.


Palo Alto SINGLE FAMILY RESIDENCES

The state of the single family residence market in one of the world’s most dynamic housing marketplaces. 2016 DATA ANALYSIS


Palo Alto

Palo Alto is one of the world’s great centers for technology and innovation. Whether it’s venture capital, computers, telecommunications, social networking, or biotech, Palo Alto is the engine that turns ideas into reality. Located halfway between San Francisco and San Jose, Palo Alto is the place in Silicon Valley where everything seems to happen. Unlike their more suburban neighbors, Palo Alto residents enjoy the opportunity to stay connected to the pulse, while still maintaining a sense of seclusion and privacy. While most famous cities are founded near natural resources, Palo Alto was founded upon something even more precious: human progress. This elevation of ingenuity and the human spirit runs through the city like a current of creative energy. In Palo Alto’s vibrant community, knowledge and business ideas are an integral part of daily life. While many affluent cities have vast properties and landscapes that separate neighbors, Palo Alto’s layout connects people. As a hub of innovation, Palo Alto has a gravity that naturally draws influential people and ideas to its center. Even those who live outside the city’s borders are drawn to its myriad restaurants and bars as meeting places for business and socializing. With Palo Alto’s low-key, accessible attitude, you never know who you might run into or what connections you will make here. In keeping with its foundation as a center for learning and innovation, the city is home to Stanford University as well as some of the most highly regarded public schools in the country. Most Palo Alto children attend their neighborhood public school, where they walk or bike to school, contributing further to Palo Alto’s strong “small town” flavor.


$3 million

CHANGE F RO M 2 015

PA LO A LTO S U M M A RY

Number of Homes: 16,408 Homes sold in 2016: 447 Median sale price: $2.50m Average sale price: $2.95m Average price/sq ft: $1,544 Average days on market: 23

+35.9% -5.7% +3.9% +0.1% +35.3%

$2.5 million

$2 million

Sept 2008: Sub-prime bubble bursts

$1.5 million Jan 2012: Start of the Unicorn Run

$1 million The graph of median prices for Palo Alto (20042016) reflects three housing cycles. The first: the dot.com crash of 2000 is seen coming to an end in 2004. The next – the sub-prime bubble – can be seen in the run from 2004 to 2008, collapsing with the fall of Lehman Brothers and the banking crisis in September 2008. The most recent “Unicorn Run” began in 2012 and resulted in a doubling of prices.

Feb 2004: End of the dot.com bust

*Graph shows 6 month rolling average

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


East Menlo 101

Palo Alto Neighborhoods 84

Palo Alto

East Palo Alto

Atherton Menlo Park

82

CRESCENT PARK DOWNTOWN

GREEN GABLES

COMMUNITY CENTER

PROFESSORVILLE OLD PALO ALTO

101

SOUTH PALO ALTO

MIDTOWN

COLLEGE

VENTURA STANFORD BARRON PARK PALO ALTO HILLS

Mountain View

GREEN ACRES

82

280

Los Altos

Los Altos Hills

82

Palo Alto Home Sales by Neighborhood - 2016

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35

The box-and-whisker plots Palo Alto Hills here span the range of Professorville home sale prices within each neighborhood, with PALO ALTO Crescent Park HILLS the large dot marking the Old Palo Alto median. Diamonds beyond Community Center the reach of the whiskers Downtown Palo Alto are outliers: unusual sales Green Gables both high and low. See page 2 for a more detailed explanation of box-and-whisker plots.

Midtown College Barron Park Green Acres Stanford South Palo Alto Ventura

$2m

$4m

$6m

$8m

$10m

$12m

$14m

Sales

$4.90m

6

$4.50m

17

$4.16m

21

$4.00m

85

37

$3.49m

15

$2.90m

23

$2.82m

47

$2.52m

63

$2.50m

25

$2.48m

280

$2.48m

9

$2.43m

11

$2.30m

106

$1.73m

$2m

24

12 $4m

$6m

$8m

$10m

$12m

$14m


Palo Alto Schools

In addition to the well-known neighborhood public schools, a number of choice programs are available to residents, as are several wonderful private schools. Associated neighborhoods are listed with each school. E L E M E NTA RY S C H OO L S

M I D D L E S C H OO L S

Addison Community Center, Crescent Park, Downtown, Professorville, Stanford

David Starr Jordan College, Community Center, Crescent Park, Downtown, Green Gables, Old Palo Alto, Professorville, Stanford

Barron Park Barron Park, Palo Alto Hills, Ventura

Jane Lathrop Stanford (JLS) Midtown, South Palo Alto

Duveneck Community Center, Crescent Park, Green Gables

Terman Barron Park, Green Acres, Palo Alto Hills, South Palo Alto, Stanford, Ventura

El Carmelo Midtown Escondido College, Stanford; also Spanish immersion district-wide by lottery Fairmeadow Midtown, South Palo Alto Herbert Hoover District-wide by lottery; alternative core curriculum Juana Briones Barron Park, Green Acres, South Palo Alto Lucille M. Nixon Palo Alto Hills, Stanford Ohlone District-wide by lottery; alternative open education, Mandarin immersion Palo Verde Midtown, South Palo Alto Walter Hays College, Community Center, Green Gables, Old Palo Alto, Professorville

H I G H S C H OO L S

Henry M. Gunn Barron Park, Green Acres, Midtown, Palo Alto Hills, South Palo Alto, Stanford, Ventura Palo Alto College, Community Center, Crescent Park, Downtown, Green Gables, Midtown, Old Palo Alto, Professorville, South Palo Alto, Stanford

Palo Alto has a Unified School District which administers all education levels.


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Number of homes . . . . . . . . . . . . . . . . . . . . . . . . . 911 o Rd ader Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Homes c r a E mb Median Sale Price . . . . . . . . . . . . . . . . . . . . $4,160,000 Average Sale Price . . . . . . . . . . . . . . . . . . . $4,974,810 Average Price/Square Foot . . . . . . . . . . . . . . . . $1,722 Greer Park Average Days on Market . . . . . . . . . . . . . . . . . . . . . 34 Ba

Palo Alto MedicalN E I G H BO R H OO D Clinic

H O M E SA L E S DATA F O R 2 016

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Crescent Park bucked the trend with increases over to Cre e k 2015 benchmarks. EB Average price was up 14% and ay s h median increased 4%. A 28% inventory decline yearor eR d over-year undoubtedly contributed. Several properties Duvenecklisted at “make me sell” prices failed to sell, however.

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Palo Alto

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Crescent Park is well-loved for its quiet suburban atmosphere while still having immediate access to downtown Palo Alto and neighboring urban areas. Local public schools are considered among the best in Northern California, and Palo Alto’s famous community services add to the appeal of this much-sought-after locale.

Crescent Park Home Sales 2016 Sale Price $14m

$12m

$9,650,000 $10m

$8m

$6m

Median

$4m City Median

$2m

$2,270,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


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Downtown hosts a mix of cutting-edge business, conventional financiers, college kids and local residents, making it a stimulating spot to visit day or night. The surrounding streets hold a mix of bungalows, apartments and condos. Residents have a short walk to countless shops, restaurants, theaters, parks and other amenities.

Downtown Palo Alto Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6,000,000 $6m

$4m Median

$2m

City Median

$1,200,001 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


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Number Lo of homes . . . . . . . . . . . . . . . . . . . . . . . . . 811 Ohlone uis Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Rd Elem. ve A School do l Median Sale Price . . . . . . . . . . . . . . . . . . . $3,488,000 a na or Ca l g o 101 Average Sale Price C . . . . . . . . . . . . . . . . . . . $3,770,092 n Seale Sterli Park Average Price/Square Foot . . . . . . . . . . . . . . . . $1,439 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 18 ve St

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d Only 15 homes changed hands in 2016, less than 2% of this neighborhood’s housing stock. Average price was down 6% and median price off 10.5% from 2015, but with so few sales, mix (larger vs. smaller lots and houses) can easily be a factor. Community Center o Rd ad e r c r a continues to be a popular neighborhood due to its E mb proximity to both city amenities and downtown. W

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With its proximity to schools, services, restaurants and downtown businesses, the Community Center neighborhood attracts families, young professionals and empty nesters alike. Rinconada Park, with its large community pool, playgrounds, picnic areas and tennis courts, is just across the street from the Rinconada Library and Palo Alto Art Center. Down the road, the Lucie Stern Center houses the Children’s Library, Children’s Theatre, local community theaters, and the popular Junior Museum & Zoo.

Community Center Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$5,800,000 $6m

$4m

Median City Median

$2m

$2,050,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


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Average Sale Price . . . . . . . . . . . . . . . . . . . $3,049,745 e Price/Square Foot . . . . . . . . . . . . . . . . $1,531 Shoreline at Mo Average View Park Av e rd Average Days on Market . . . . . . . . . . . . . . . . . . . . . 27 e V al

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H O M E SA L E S DATA F O R 2 016 Ohlone Elem. e v Number of homes . . . . . . . . . . . . . . . . . . . . . . . . 1943 School do A l a na Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Ca lor g o 101 C Seale erMedian lin Sale Price . . . . . . . . . . . . . . . . . . . $2,820,000 St Park St

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The most diverse north Palo Alto neighborhood, Green Gables includes both quiet areas and homes bordering busy streets. Prices in 2016 were slightly up over 2015, ro C anal e tad with the average price up 4.6% and the median up just 1.5%. Seven percent more homes sold, but days on the market were longer, increasing from 22 to 27 days. Ma

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Green Gables is a collection of neighborhoods often referred to by the name of the school that serves as a common hub: Duveneck. With a mix of pre-war ranchers and post-war Eichlers, Duveneck is a place where people put down roots and stay awhile. It’s a neighborhood where young families can find a starter home and later move up on the same block.

Green Gables Home Sales 2016 Sale Price $14m

$12m

$10m

$7,795,000 $8m

$6m

$4m Median

City Median

$2m

$1,678,500 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


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Professorville boasted the highest sale price of the Rd ero Alto at $15 million. Homes stayed on the year for adPalo c r a E mb market for much longer than in prior years, but there were still more homes sold in 2016 than in any of the previous several years. The median Greersale price jumped an Park foot shot up 46% astonishing 58% and price per square Jordan Lo Ohlone to almost $2,300. uis Jr. High ys

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Blocks from Palo Alto’s city center, Professorville is a highly sought-after address due to its charming, genteel feel and easy access to the bustling action of downtown. The neighborhood offers an eclectic array of turn-of-the-century architectural styles including Queen Ann, Classic Revival and Craftsman Bungalows, as well as a rich collection of historic Shingle Style homes.

Professorville Home Sales 2016 Sale Price $14m

$15,000,000

$12m

$10m

$8m

$6m Median

$4m City Median

$2m

$1,908,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


Univer sity A

Rd l ow

Menalt

o Av e

Wil

Old Palo Alto O ke e f

e St

Palo Alto

Av e

Municipal Golf Course

S an

ra n cis

H amilton Ave

d ll R

May field Slough

a rc E mb

ad e r

wy Ex

ve H O M E SA L E S DATA F O Rde2A016 r Ve a Number of homes . . . . . . . . . . . . . . . . . . . . . . . . 1227 m Keys Lo Hoover Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 School Park

Median Sale Price . . . . . . . . . . . . . . . . . . . $3,996,000 Average Sale Price . . . . . . . . . . . . . . . . . . . $4,525,330 Average Price/Square Foot . . . . . . . . . . . . . . . . $1,944 Our Lady of the Average DaysSchool on Market . . . . . . . . . . . . . . . . . . . . . 30 Rosary

El Carmelo Elem. School

Dr

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San Antonio Ave

St

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l ey

le s

to

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d

o e ad M E Fairmeadow Library Al Rd ma on Elem. School le s t r St a h Mitchell Park C E Jane L. Stanford Old Palo Alto Inventory - 2016Middle School Palo Alto Homes for Sale vs. Closed Sales Prep School 16 14 Herbert Hoover Don Segundino Elem. School 12 Robles Park 10 Barron Park 8 Elem. School 6 4 Homes for Sale 2 Closed Sales 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Bol Greyhound Park ar

Matadero Cree k

d

on

Or

al

ll R

eg

e Av ale Se

an

Mi

gC

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HomeLosales Old Palo Alto stayed true to their uis inOhlone Rd Elem. historical strength in 2016,vewith the median price School do A al a rprice an o dipping 3.8% but the per square foot C l 101held steady Co Seale erling t at one of the highest Park levelsS in the Bay Area. St

Re

Weisshaar Park

Jordan Jr. High lef School ie l dR d

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Walter Hays Elementary Mayfield Escondido Park Jordan Middle School Elem. Werry School Palo AltoPark High School

dd

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Mi

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o Rd

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ay

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W

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pu

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Library

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q ui

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W

Addison Elem. School

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we

ohnson Park

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Old Palo Alto matured as a neighborhood before tract housing and even automobiles, so architectural styles vary widely. Homes are located within walking distance of nearly everything in Palo Alto. For many established entrepreneurs, an Old Palo Alto address means you’ve made it. Residents value the unpretentious and close-knit feel.

Old Palo Alto Home Sales 2016 Sale Price $14m

$11,000,000

$12m

$10m

$8m

$6m

Median

$4m City Median

$2m

$1,702,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


e Av 5t h

Stanford

B ay

Post Office

Rd

Av ilton H am Ivy Dr

15th Ave

noak

Flood County Pk

s Dr

Hetch Hetchy

101

Ma

rsh

Rd

G re e

e

University Ave

ve

Rd

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Ave

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Ring

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man

low

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Wil

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Av

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Okeefe

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101

Av

ll R

d

Palo Alto Prep School

Ave

Mi

H O M E SA L EDon S Segundino DATA F OHerbert R 2Hoover 016 Elem. School

ge

on Rd

N Rengstor ff

Jane L. Stanford Middle School

Amph st Charle

Library

Av e

k ree

Shorelin

c ia

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de

ar

Dr

Robles Park dlefield Way Number of homes . . . . . . . . . . . . . . . . . . . . . . . . . 750 Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 W Middlefi e ld Rd Median Sale Price . . . . . . . . . . . . . . . . . . . $2,430,000 Bol Park Average Sale Price . . . . . . . . . . . . . . . . . . $2,344,636 Monta Briones Loma Juana Park School Average Price/Square Foot . . . . . . . . . . . . . . . Elem. $1,007 Briones School Terman Middleon Market . . . . . . . . . . . . . . . . . . . . . Average Days C11 Henry M. Gunn ent 82 r School

d

Pa

Shoreline at Mountain View Park

e

The University has increased its purchase of campus m Lo Hoover Keys School Park homes in 2015 and 2016, which has resulted in even fewer homes coming on the market compared with G Our Lady of the Rosary School previous Elyears. Sales continuer to Ramosbe within a narrow Carmelo Park wD Elem. School ad o e range between $2.2 andE M$3 million, with typically 2-5 Fairmeadow Al Rd on Elem. School aS le s t offers per mhouse. t Mitchell Park Char E er aV

Fabian Way

Lincoln Ave

Ne

e Av ale

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tad

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er

d ro R

d e ro

St

p

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Neighborhood Perspective

St

Mayfield Escondido Park Elem. Werry School Park

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Cam

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Stanford University Hospital

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Al

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Ca

tum

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Addison Elem. School

Cogswell Plaza

El Camino Park

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so

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St. Elizabeth Seton School (Priv.) Eleanor Pardee Park Channing Ave

City Hall

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Stanford Children’s Convalescent Hospital

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ra n cis

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St. Patrick’s Seminary

Stanford Research Institute

Av e

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SR

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x py

Perm an

ente Cree k

oR

oni

Chapin

d

d B lv ne re l i S ho

El Monte Ave

nte Mo

r ke

Cre ek

Rd

Aug Sep Oct Nov Dec

Homes for Sale Closed Sales Ha l e

El St

Rd

d

aR

Jul

Library

in Ma

a n e nte Perm

m

Jun

City Hall

Bu

Feb Mar Apr May

Av

e k

Jan

Edith Ave

N

Post Office Ad obe C

i

ek

ill

Rd

r ee

Pu r is

W Fremont

F

da R

d oR der str a Ar a

City Hall

Cre

8 7 6 5 4 3 2 1 0

ma

ree k

r o Rd Fe

t r ad e

ino

San Antonio Rd

Ar as

am

o Rd

m a Rd

ek

Rd

El C

str Ar a Homes for Sale vs. Closed Sales

ssi

Palo Alto Hills Golf & Country Club

al E

W

i Pur

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Ara

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Arastradero Open Space Preserve

High School

Stanford Inventory - 2016 ad e r

ek

wy

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Escondido Elementary 280 Nixon Elementary Terman Middle School Gunn High School Palo Alto High School

S an

Fo

Dr yC reek

ranc Los T

N E I G H BO R H OO D S C H OO L S

A nt

Veterans Hospital

d

Greyhound Bus Station


The Stanford neighborhood is Stanford-owned land that is leased to provide housing for qualified faculty. A series of picturesque neighborhoods comprising 750 single family homes and approximately 200 condominiums that wrap the campus, the housing stock varies from turn-of-the-century homes to midcentury and ranch styles built in the 40’s and 50’s and 60’s.

Stanford Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6m

$3,000,000

$4m City Median

Median

$2m

$961,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

MLS Sale Off Market Stanford Purchase

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front cover for more details.

Jan


Municipal Golf Course

Av e

S an

ra n cis

Addison Elem. School

d ll R

May fie

m Lo

wy Ex on

Or

Hoover Keys School Park

e aV

e rd

Av

101

e

Neighborhood Perspective

The College neighborhoods continued to be in high demand withOur multiple offers continuing to be the Lady of the Rosary School norm. Prices were stable compared to 2015 as demand ek Ramos Cre El Carmelo y r continues to far exceed supply. The highest sale D Dr Park($4.2 w Elem. School ad o e million) was Stanford UniversityE purchasing a new home M Library Fairmeadow A Rd on a relatively large lot. lm t on

Fabian Way

Wallis Park

aS

Elem. School

t

Mitchell Park

ge

Mi

ll R

d

L. Stanford H O M E SA L E S DATAJane FO R 2 016 Middle School

ha EC

r le s

Palo Alto Number of homes . . . . . . . . . . . . . . . . . . . . . . . . . 958 Prep School Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Herbert Hoover Don Segundino Elem. School Median Sale Price . . . . . . . . . . . . . . . . . . . . $2,501,000 Robles Park Barron Park Average Sale Price . . . . . . . . . . . . . . . . . . . $2,569,400 Elem. School Average Price/Square Foot . . . . . . . . . . . . . . . . $1,614 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 22

Escondido Elementary Walter Hays Elementary Jordan Middle School Palo Alto High School

le s

ar

Ch

W

N E I G H BO R H OO D S C H OO L S

Matadero Cree k

to

nR

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Pa

Lucille Nixon School

Ohlone Elem. ve School do A al a r an o C l g Co Seale erlin St Park

St

Mayfield Escondido Park Elem. Werry School Park

Weisshaar Park

Rd

eg

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uis

al

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Bowden Park

Dr

Lo

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Jordan Jr. High lef School ie l dR d

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dd

lin

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Mi

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St

al

G a l ve

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Se

Dr

ad e r

Rd

Re

P alm

Rinconada Park

a rc E mb

re

no

St

d

ho

mi

us

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Ca

mp

or

Ba

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Bol Park

Greyhound Bus Station

Briones College Inventory - 2016 Park Juana

Veterans for Sale vs. Closed Sales Homes Briones Hospital

School 16 Terman Fo 14 Middle Henry M. Gunn ot h 82 School 12 ill E High School xw 10 y W El C 8 am ino 6 Re a 4 Homes for l Sale Closed Sales 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec A nt

S an

dP

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d

A

ra r ast

d e ro

Rd

SR

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M a ge

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Ca

sh

Walter Hays Elem. School

Palo Alto Medical Clinic

Stanford Stadium

ay

W

Zoo

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EB

Duveneck Elementary School

Library Art Center

City Hall

Hoover Pavilion Hospital

to C re e k

d

Cogswell Plaza

l Camino Park

we

Johnson Park

St. Elizabeth Seton School (Priv.) Eleanor Pardee Park Channing Ave

q ui

Ne

Un

i ve

r si

Lincoln Ave

ty

Av

e

F

H amilton Ave

PA Duck Pond

oR

d

San An

College oo W

l a nd

oni

Patrick’s minary


The College neighborhood offers a convenient location blocks from both California Avenue shopping and Stanford University. Traffic circles and street blocks give the neighborhood the feel of a giant cul-de-sac. Peers Park serves as the neighborhood’s playground and gathering place. Architectural styles are a mix of a few turn-of the century homes, 1930’s bungalows and recently built homes. The College area includes the neighborhoods of Southgate, Evergreen Park, College Terrace, and Mayfield. Each of these neighborhoods has its own unique character.

College Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6m

$4,200,000

$4m City Median Median

$2m

$1,315,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


Rd

Office

Av ilton H am Ivy Dr

15th Ave Rd

Gree

noak

Flood County Pk

s Dr

e Hetch Hetchy

101

Ma

rsh

Palo Alto Hills Bay Rd

University Ave

San Francisco Bay

e St Palo Alto

Av e

d ll R

May field Slough

Ma

Hoover Keys School Park

o e ad EM Fairmeadow Library Rd on Elem. School le s t Mitchell Park Char E Jane L. Stanford Middle School Palo Alto Prep School

lR Mil ge Pa

to

nR

le s Ch

ar

Rd

am

ino

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Mo

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dlefi

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Av

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xw

El Camino Hospital

na

ardo

B ern

Miramonte Ave

S Springer Rd

El

y

nte

lE

Mo

hil

Ele

Rd

Remington Dr

k ree eC Ado b

Fremont Ave

W Fremont Ave

Ho

m

ste

ad

Rd

k ree ns C Steve

be Ado

ek Cre W

Fork

Rancho San Antonio Open Space

8 7 6 5 4 3 2 1 0

Homes for Sale vs. Closed Sales

Homestead Rd

280

Jan

Feb Mar Apr May

Jun

Jul Rancho San Antonio County Park

Foothill Blvd

e Cr ee k Ad o b

Adobe Creek

85

Grant Rd

Palo Alto Hills Inventory - 2016

Foothills Park

Centr

vely

Creek

leda

Library

Ma

ot

Ro b

Rd

City Hall

t in S

Fo

L a Pa

lo

Chapin

d

WE

a n e n te Perm

aR

d

Ave

r ke

Rd

ek

ill Page M

W

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Number of homes . . . . . . . . . . . . . . . . . . . . . . . . . 266 82 Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Median Sale Price . . . . . . . . . . . . . . . . . . . . $4,897,944 Average Sale Price . . . . . . . . . . . . . . . . . . . $5,365,981 Average Price/Square Foot . . . . . . . . . . . . . . . . $1,528 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 26

Edith Ave

Boronda Lake

Page Mill Rd

E Mid

Ha l e

k

Cre

ek

m

N E I G H BO R H OO D S C H OO L S

Lost Trancos Open Space

vd

e

r ee

i

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Barron Park Elementary Nixon Elementary Terman Middle School Gunn High School

Bl

N

Post Office Ad obe C

e

Rd

ma

ree k

W Fremont

Av

d Ar a

str a

m a Rd

der

ssi

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Palo Alto Hills Golf & Country Club

re ero C

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tt

H O M E SA L E S DATA F O R 2 016

City Hall

Pu r is Matad

C ero ad str

El Monte Ave

d

tr

ro ade

ek Cre

Arastradero Open Space Preserve

f fe

o

Aras

Ar as

Fe

r o Rd

W

San Antonio Rd

t r ad e

Monta Loma Elem. School

A nt

Henry M. Gunn High School

Rd

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lt

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vis

ill

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SR

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Neighborhood Perspective S an

wy

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Mar y Ave

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s Cre

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Old Middlef ield

The combination of access to Gunn High School and large lots is the market driver in Palo Alto Hills. While 82 the average sale took only 26 days in 2016, many of these homes don’t sell during a marketing period. Note the comparison between Homes for Sale vs. Closed Sales. Prices have been stable across 2015 and 2016.

Briones Juana Park Briones School Terman Middle School

Dr yC reek

anco Los Tr

ill

280 Old

Herbert Hoover Elem. School

Greyhound Bus Station

Veterans Hospital

ot h

Amphithe atre Pkwy on Rd

W M i dd

W

Matadero Cree k

Ar a s

Don Segundino Robles Park

Barron Park Elem. School

G

Av e

pu s

Cam

d

St

Bol Park

Fo

Ramos Park

r wD

Ave

Lucille Nixon School

k ree

N Rengstorff

o Rd

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Dr

st Charle

ma

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Av e

El Carmelo Elem. School

Al

de

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Our Lady of the Rosary School

Wallis Park

er aV

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101

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on

St

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ar

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l vd

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no

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LS Packard Children's Hospital Stanford University Hospital

Hoover Pavilion Hospital

eR

ho

Rd

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Walter Hays Elem. School

Palo Alto Medical Clinic

Ca

tum

sh

ys

ore

ay

PA Duck Pond

Ba

Av

City Hall

EB

Duveneck Elementary School

Library Art Center Zoo

Library

El

Stanford Children’s Convalescent Hospital

to C re e k

W

Arb

Addison Elem. School

Cogswell Plaza

El Camino Park

St. Elizabeth Seton School (Priv.) Eleanor Pardee Park Channing Ave

q ui

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e Av r si i ve Un Johnson Park

e

ve

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ra n cis

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ty

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nw

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d

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d la

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ve n

sw

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oo

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Av

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St. Patrick’s Seminary

iew Slo u

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N Shoreline Blvd

Ave

Ring

Menalto

Av e

N Shoreline Blvd

Rd

low

man

Wil

Cole

wo o

Holbrook Palmer Pk

Perm an

ve

eA

Oa

d Av

e

kG

r ov

Fair

J am

Oa

es

ks

Av

Ln

e

ular Rd

Aug Sep Oct Nov Dec

Homes for Sale Closed Sales

Stevens Creek Blvd

nA

ve

al Ex w


In addition to the extensive Palo Alto Hills region, this MLS (multiple listing service) area includes the neighborhoods of Greater Miranda and Esther Clark Park. All these neighborhoods are known for their rural feel and acre lots. The neighborhoods have more of a connection to the adjoining city of Los Altos Hills than Palo Alto, but all enjoy Palo Alto schools and services.

Palo Alto Hills Home Sales 2016 Sale Price $14m

$12m

$9,450,000 $10m

$8m

$6m Median

$4m City Median

$2m

$2,100,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


South Palo Alto Hetch Hetchy

San Francisco Bay

e St Palo Alto

S an

d

May field Slough al

Shoreline at Mountain View Park

e

d

Mi

nR

to

le s ar Ch W

l vd E Mid

W

Sunnyvale Municipal Golf Course

dlefi

eld R

d

ente Cree k

ot

B lv

ne

St

Cas

o vis Al

Centr

nA

y

ve

un

tV

iew

vely

al E x w

ve

ria A

Closed Sales Homes for Sale Jun

Jul

Aug Sep Oct Nov Dec

Library CH

lE

El

y

Ave

xw

El Camino Hospital

ve

e

Feb Mar Apr May

hil

Av

Jan

Creek

Fo

leda

Rd

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Rd r ke Bu Rd

82

a n e nte Perm

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nte

reli

e Av nte

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Mo

Av e

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t

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lyn

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Homes for Sale vs. Closed Sales

24

Library

Ma

S ho

El Monte Ave

d

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Cre ek

r ee

ek

lo

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30 City Hall

Edith Ave

Cre

d

fe t

Ha l e

C

ma

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Av e

36

r Rd

Ad obe

i

m

al

f Mo

SR

San Antonio Rd

Post Office

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South Palo Alto Inventory - 2016

City Hall

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Palo Verde Elementary Fairmeadow Elementary Juana Briones Elementary JLS Middle School Terman Middle School Gunn High School W Fre mont Palo Alto High School Rd

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Henry M. Gunn High School

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N E I G H BO R H OO D S C H OO L S

Ar a

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Number of homes . . . . . . . . . . . . . . . . . . . . . . . . 3947 Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Median Sale Price . . . . . . . . . . . . . . . . . . . $2,296,500 Average Sale Price . . . . . . . . . . . . . . . . . . . $2,367,679 Average Price/Square Foot . . . . . . . . . . . . . . . . $1,376 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 16

Greyhound Bus Station

Veterans Hospital

Ex

H O M E SA L E S DATA F O R 2 016

W M i dd

Bol Park

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Don Segundino Robles Park

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With the most homes of any area in Palo Alto, it isn’t surprising that South Palo Alto also had the most sales at 106, but that still represents an increase in number of sales of almost 12%. Prices held steady, with just a few Amphitheatre Pkw y sales jumping above the city median.

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Neighborhood Perspective

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El Carmelo Elem. School

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Court House

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Fabian Way

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Bowden Park

Fo

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Wallis Park

Cameron Park

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Peers Park

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Library Art Center

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Rinconada Zoo Park Walter Hays Elem. School

Bowling Green Castilleja Park School St (Priv.) ol

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PA Duck Pond

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H amilton Ave

Lincoln Ave

Municipal Golf Course

ve

Okeef

Perm an

Menalto

Ave

University Ave

Bay Rd


The South Palo Alto area of the MLS is a catch-all for the various neighborhoods built east of El Camino and South of Oregon Expressway (with the exception of Midtown) in the early to mid 1950’s. A mix of early 50’s ranchers gave way to mid-century Eichlers as the last part of Palo Alto was developed. Each neighborhood has its own unique flavor and home styles.

South Palo Alto Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$4,600,000

$6m

$4m City Median

Median

$2m

$1,600,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


Uni

Midtown to C re e k

ay

sh

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d May field Slough

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to

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ugh

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Rd

Ch

N Shoreline Blvd

Greyhound Bus Station

Midtown Inventory - 2016

ente Cree k

Ce

El C

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ino

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al

ntr

al E

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Rengstorff Park

Jun

Jul

Aug Sep Oct Nov Dec

d

Feb Mar Apr May

ve

Jan

Homes for Sale Closed Sales

B lv

W

Av e

82

Perm an

oni

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Homes for Sale vs. Closed A nt

24 21 18 15 12 9 6 3 0

Monta Loma Sales Elem. School

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Henry M. Gunn High School

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El Carmelo Elementary Fairmeadow Elementary Bol Park Elementary Palo Verde Briones JLS Middle School Juana Park Veterans Gunn High School Briones Hospital School Terman Palo Alto High School

W

Matadero Cree k

Barron Park Elem. School

N Shoreline Blvd

Median Sale Price . . . . . . . . . . . . . . . . . . . $2,525,000 Sale Price . . . . . . . . . . . . . . . . . . . $2,791,838 Old M iddlef ield Way Average Price/Square Foot . . . . . . . . . . . . . . . . $1,519 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 23

Herbert Hoover Elem. School Average

Ave

Don Segundino Robles Park

sto

St

N E I G H BO R H OO D S C H OO L S

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Ramos Park

Dr

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ea Amphitheatre Pk wy EM Fairmeadow Library Rd t on o Elem. School lesM E SA L E S DATA F O R 2 016 n Rd harO Mitchell Park CH E Jane L. Stanford Number of homes . . . . . . . . . . . . . . . . . . . . . . . . 2126 Middle School Palo Alto Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Homes Prep School

Rd

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San Antonio Ave

Or El Carmelo Elem. School

Homes in Midtown stayed on the market more than Course Shoreline Golf twice as long in 2016 as they did the year previous, but the number of homes sold jumped 50%. The median G price and price per square foot held steady with the Midtown median falling above the city-wide median in 2016. Av e

Wallis Park

Neighborhood Perspective

c ia

Our Lady of the Rosary School

Shoreline at Mountain View Park

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Court House

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Bowden Park

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an

Hoover Keys School Park

a om

A de

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101

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Fabian Way

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St

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Walter Hays Elem. School

Bowling Green Park

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F

Lincoln Ave

Municipal Golf Course

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San Franc Bay

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S an

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Midtown is a popular neighborhood located, as its name suggests, in the middle of Palo Alto. This central location makes it one of the city’s most convenient neighborhoods. That fact, coupled with its late 40’s and early 50’s bungalows and ranch homes, makes it a popular pick for those seeking a know-your-neighbor location.

Midtown Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$5,800,000 $6m

$4m City Median

Median

$2m

$1,600,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


d

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Ventura d e ro

Rd Ma

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Monta Briones Loma Juana Park Elem. School Briones School Terman Ventura Inventory - 2016 Middle Ce 82Closed Sales ntr Homes for Sale vs. School al E x py 16 14 Rengstorff 12 Park 10 8 6 4 Homes for Sale 2 Closed Sales 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

ente Cree k

Perm an

Av e

wy

Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Median Sale Price . . . . . . . . . . . . . . . . . . . . $1,734,000 W M i dd lef i e ld Average Sale Price . . . . . . . . . . . . . . . . . . . $1,886,833 Rd Average Price/Square Foot . . . . . . . . . . . . . . . . $1,290 Greyhound Average Days on Market . . . . . . . . . . . . . . . . . . . . . 38

Rd

nte Ave

SR

e ng

sto

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Ex

Henry M. Gunn High School Dr yC reek

ill

Herbert Hoover H O MElem. E SA L E S DATA F O R 2 016 School Old Middlef ie ld 371 Way Number of homes . . . . . . . . . . . . . . . . . . . . . . . . .

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Matadero Cree k

nR

Pa

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on Rd

f Ave

Barron Park Elem. School

Bol N E I G H BO R HPark OO D S C H OO L S

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San Antonio Ave

Prep School

Don Segundino Robles Park

El Barron Park Elementary Terman Middle School Veterans Hospital Gunn High School

Fabian Way

wy Ex on

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oni

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Ca

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Neighborhood Perspective Ramos

Thew Ventura housing market moved more slowly than Dr Park o d a e most areas of Palo Alto in 2016, with an average of 38 EM Library Fairmeadow days on the market. That’s n Rdunusual for one of the more Elem. School e s to l r a affordable areas inh the city – possibly a result of a few Mitchell Park EC Jane L. Stanford optimistically priced spec homes that sat for a while and Middle School Alto a higher inventoryPalo of houses for sale than in prior years. y Dr

st Charle

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Av e

El Carmelo Elem. School

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Wallis Park

Shoreline at Moun View Park

ve

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Our Lady of the Rosary School

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Bowden Park

L

r Ve

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A de

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St

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St

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Greer Park

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Peers Park

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W av

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Walter Hays Elem. School

Bowling Green leja Park ol

tad

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Rinconada Park

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Library Art Center Zoo

Rd

d

St. Elizabeth Seton School (Priv.) Eleanor Pardee Park Channing Ave

Ne

Lincoln Ave

Ba


The Ventura neighborhood’s proximity to El Camino and California Avenue shopping make it a convenient place to get started in Palo Alto. The smaller lots have seen less new development than other parts of the city, but that’s changing as recent new construction finds its way among the traditional turn-of-the-century and 1940’s bungalows.

Ventura Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6m

$2,698,000

$4m City Median

$2m

Median

$1,300,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


wy

Ex

on

Or

eg

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Av

ale

Se

Bowden Park

El Carmelo Elem. School

ma

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St

Ramos Park

r

lR

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Barron Park Elementary Juana Briones Elementary Terman Middle School Gunn High School

Monta Number of homes . . . . . . . . . . . . . . . . . . . . . . . . Loma 1199 Elem. School Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Median Sale Price . . . . . . . . . . . . . . . . . . . $2,485,000 Average 82 Sale Price . . . . . . . . . . . . . . . . . . . $2,507,079Centra l Ex Average Price/Square Foot . . . . . . . . . . . . . . . . $1,690 py Average DaysWon Market . . . . . . . . . . . . . . . . . . . . . 20 El C Rengstorff am ino Park Re al

Barron Park Inventory - 2016

Homes for Sale vs. Closed Sales

Jan

Feb Mar Apr May

San Antonio Rd

16 14 12 10 8 6 4 2 0

Jun

El Monte Ave

ill

H O M E SA L E S DATA F O R 2 016

e ng

ot h

Briones Juana Park Briones School Terman Middle School

SR

Fo

Greyhound Bus Station

A nt

Veterans Hospital

The market in Barron Elem. School Park was steady in 2016 as the Old Middlef ie ld Way price per square foot for homes sold remained one of the highest in the city – reflective of smaller homes selling on decent size lots. The median price declined a W M id modest 2.6% with homes moving slightly more quickly than the city-wide average.

S an

Matadero Cree k

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Don Segundino Robles Park

f Ave

Neighborhood Perspective Herbert Hoover

Bol Park

Rd

D ow

e ad M E Fairmeadow Library n Rd Elem. School e s to l r a Mitchell Park Ch E Jane L. Stanford Middle School Palo Alto Prep School

d

Al

y Dr

Av e

Wallis Park

G

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Our Lady of the Rosary School

Shoreli View P

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ar

Court House

d

al

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Hoover Keys School Park

r Ve ma

v eA

an

St

gC

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101

lin

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Ohlone Elem. ve School do A l a na Ca lor g o C Seale erlin St Park

er

Peers Park

Rd

St

W av

uis

San Antonio Ave

Lo

Barron Park dd

Fabian Way

Jordan Jr. High lef School ie l dR d

d

Mi

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Bowling Green Park

or

Greer Park

School

Jul

Aug Sep Oct Nov Dec

Homes for Sale Closed Sales


Barron Park, the southwest section of Palo Alto, has always had a rustic, pastoral feel and still offers a bit of a country life in the midst of urbanity. Nothing points to this character more than the two donkeys that live in Bol Park and are cared for by local volunteers. One of the donkeys, Pericles, served as the model for Shrek’s famed sidekick in the Dreamworks movie Shrek.

Barron Park Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6m

$3,600,000 $4m City Median Median

$2m

$1,635,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


o eg

Lo

Hoover Keys School Park

St

Herbert Hoover Elem. School

nR

to

ar Ch W

W M i dd

lef i

e ld

Rd

Ce

ntr

ente Cree k

oR

d

Inventory and turnover are always low in Green Acres, Greyhound Station Busand especially in 2015 2016, so homes that do come on Monta the market tend to sell quickly. Loma Prices have remained stable, with typically 1-4 Elem. offersSchool on homes at the median price for the neighborhood.

oni A nt

al E x py H O M E SA L E S DATA F O R 2 016 W ENumber lC of homes . . . . . . . . . . . . . . . . . . . . . . . . . 448 Rengstorff am ino Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Park Homes 9 Re al Median Sale Price . . . . . . . . . . . . . . . . . . . $2,480,000

e ng

sto

rff

Av e

Perm an

82

S an

wy

Henry M. Gunn High School

Briones Juana Park Briones School Terman Middle School

Dr yC reek

Ex

ld Way

Neighborhood Perspective

Veterans Hospital

ill

Old Middlef ie

le s

Barron Park Elem. School

Bol Park

SR

Average Sale Price . . . . . . . . . . . . . . . . . . . $2,667,187 Average Price/Square Foot . . . . . . . . . . . . . . . . $1,432 Average Days on Market . . . . . . . . . . . . . . . . . . . . . 19

San Antonio Rd

Green Acres Inventory - 2016

B lv ne re l i S ho

Juana Briones Elementary Terman Middle School Gunn High School

El Monte Ave

d

N E I G H BO R H OO D S C H OO L S

Av nte Mo

Homes for Sale Closed Sales

El

k

Jul

Aug Sep Oct Nov Dec Cre ek

r ee

Jun

Ha l e

Rd

N

W Fre mont

Rd

City Hall

e

Homes for Sale vs. Closed Sales

8 7 6 5 4 City Hall Edith Ave 3Post Office 2 Library Ad obe1 C t 0 in S Jan Feb M a Mar Apr May

r ke

ot h

on Rd

f Ave

Don Segundino Robles Park

Amphit st Charle

e EM Fairmeadow Library n Rd Elem. School e s to l r a Mitchell Park Ch E Jane L. Stanford Middle School Palo Alto Prep School

N Rengstorf

Matadero Cree k

Ramos Park

Dr

San Antonio Ave

w ad o

Fabian Way

ek Cre

Av e

y Dr

G

c ia

El Carmelo Elem. School

ma

Shoreline at Mountain View Park

e

Shoreline

Our Lady of the Rosary School

Al

v eA

ar

Court House

d

d

Bowden Park

r Ve ma

al

St

101 an

l ey

n

gC

Or

S

Ca

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Ste

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Green Acres

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Wallis Park

Fo

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W av

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dR


As one of Palo Alto’s smaller neighborhoods, Green Acres residents enjoy a feeling of connection and familiarity with their neighbors. Once home to apricot orchards, Green Acres was developed in two stages in the 1950’s. The MLS area also contains the adjoining neighborhood of Palo Alto Orchards, another 1950’s development. All homes in these neighborhoods are within walking distance of the elementary, middle and high schools, as well as Juana Briones Park.

Green Acres Home Sales 2016 Sale Price $14m

$12m

$10m

$8m

$6m

$4,399,680

$4m City Median Median

$2m

$1,920,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


REACHING THE RIGHT BUYERS Palo Alto Buyers are Unique

Peninsula home buyers belong to the top 3% income class in the country. The Sotheby’s International Realty marketing approach is designed to reach these buyers where they go for information, purchasing and entertainment. High value real estate demands a high income buyer. Most Palo Alto homes sell in this range...

$1.8m

$5.0m

which means buyers’ incomes should be in this range... $250K

$600K

putting them in the top 3% of households in the U.S. Where are these high income buyers?

We reach high net worth, high income buyers where they are.

ONLINE

AROUND THE WORLD

READING SOPHISTICATED PUBLICATIONS


Web Exposure Like No Other

Annually, sothebysrealty.com receives millions of visitors from all over the world. A N N UA L E X P O S U R E O N S I R .CO M (2 016)

M O R E W E B S ITE V I S IT S

21 million

sothebysrealty.com receives more than five times the visits of other luxury real estate websites

WEBSITE VISITS

sothebysrealty.com

75 million

22,109,379

christiesrealestate.com

PAG E V I E W S

45 million

P RO P E RT Y D E TA I L PAG E S V I E W E D

3,793,709

luxuryrealestate.com

1,978,412

luxuryportfolio.com

1,760,483 0M

5M

10M

15M

20M

25M

Data from SimilarWeb for the 12 month period from Feb 2016 to Jan 2017

Group trafficAudience share by country (top 10 non-U.S.) A Global

More than half of visitors come from outside the United States. S H A R E O F G LO BA L TR A F F I C for top 10 countries outside of U.S. sothebysrealty.com luxuryrealestate.com christiesrealestate.com luxuryportfolio.com

A Sophisticated Readership

Sotheby's International Realty properties are in the publications that high net worth buyers read most. Publication New York Times

Canada UK France

$160,518

Architectural Digest

$102,500

Bloomberg

Brazil

Hearst

Spain Italy Sweden Belgium Netherlands 0%

20%

40%

Data from SimilarWeb

60%

80%

$74,083

Wall Street Journal

Dwell

Germany

Median Household Income (US)

$82,250 $271,528 $95,747

Financial Times

$251,706

SCMP

$200,000

PropGOLuxury

$235,000



About Us In early 2017, Golden Gate Sotheby’s International Realty brought together two very successful independent brokerages, each with a reputation for excellence in their local markets. Dreyfus Sotheby’s International Realty, serving the Silicon Valley and mid-Peninsula region, and Decker Bullock Sotheby’s International Realty in Marin County. Soon after, it was announced that a third brokerage, Bay Sotheby’s International Realty, would merge with Golden Gate Sotheby’s International Realty to expand the company’s reach into the East Bay region. The increasingly mobile and global marketplace has added a demand for our deep local expertise to be communicated with a regional, national and international audience as buyers come to the Bay Area from all over the world. embedded in the community

Our inspiration comes from deep involvement and care for the communities we serve. Real estate has always been hyper-local, and always will be. We live and work here. We have insider knowledge of homes available both publicly and privately, and advantageous real-time information on local pricing. We see ourselves as community caretakers and do all we can to help our friends and neighbors make living here a rich experience.

regional connection

The regional strength of Golden Gate Sotheby’s International Realty complements the deep local expertise of our agents with broader regional market knowledge and connection. Golden Gate Sotheby’s International Realty is an entry point to living in the Bay Area, just as the Golden Gate is the gateway to California. international reach

The global platform of Sotheby’s International Realty, combined with our local expertise and understanding of the region, afford our clients the best of local and international representation and exposure. The Sotheby’s International Realty network includes over 20,000 affiliated independent sales associates located in approximately 880 offices in 66 countries and territories worldwide.


Golden Gate Sotheby’s International Realty 728 Emerson Street Palo Alto, California 94301

650.644.3474 GoldenGateSIR.com

Copyright ©2017 Golden Gate Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each office is independently owned and operated. PaloAlto-2017.3


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