Atherton Single Family Residences - 2017 Edition

Page 1

Atherton SINGLE FAMILY RESIDENCES

2016 DATA ANALYSIS


Some notes on data SA L E DATE VS . C LO S E O F E S C ROW

BOX- A N D -W H I S K E R PLOT S

Some real estate sales statistics and graphics use Close of Escrow (COE) as the effective date of the sale. This makes some sense, as the sale isn’t final until escrow closes. It does, however, give a skewed view of the seasonality of the market since some sales may not close until a few months after the sale date. For all the statistics and graphics you see in this report, we have chosen to use the sale date (the date the contract was signed), to give you a more accurate picture of the state of the market.

To give you a sense of the range of home prices in a neighborhood, we include a type of diagram used in descriptive statistics: the box-and-whisker plot. This breaks down the homes sold into four quartiles, each with the same number of sales. The central rectangle (the “box”) shows the 2nd and 3rd quartiles, with the median between them. The whiskers that extend beyond the box show the 1st and 4th quartiles. Any outliers (sales that fall outside 1.5 times the width of the box) are shown as diamonds. $4.08m

SIZE INDEX

The size of a house in square feet is highly correlated with sale price and a commonly used measure, but it fails to take into account the size of the lot – often a significant factor in this region. For charts in the neighborhood section of this report, we use a size index that factors in both house size and lot size, based on a regression analysis of their relative contribution to sale price in the city. The size index is more highly correlated with sale price than house size alone.

©2017 Golden Gate Sotheby’s International Realty

1Q min

2Q

3Q median

4Q max

outliers

SO U RC E S & O F F - M A R K E T SA L E S

Data for this report was provided by MLSListings, Inc., local county tax assessors offices, and other sources. Dreyfus Sotheby’s International Realty maintains our own database of off-market home sales – homes sold without being publicly listed. For this report, we incorporate these offmarket sales into the more generally available data. We believe the information in this report to be correct but have not independently verified the information and assume no legal responsibility for its accuracy.


Atherton SINGLE FAMILY RESIDENCES

The state of the single family residence market in one of the world’s most prestigious housing marketplaces. 2016 DATA ANALYSIS


Atherton

Beginning in the flatlands, then moving westward to the hills by Highway 280, Atherton is noted for its heritage trees and park like setting. With its picturesque streets and average lot size of one acre, Atherton residents cherish their small, quiet community. This serene atmosphere has consistently made Atherton one of the most sought after and most expensive addresses in the country. In the mid-1800’s, the town of Atherton originated as a place for summer homes of wealthy pioneering San Francisco families. Some of the most notable streets are named after the original distinguished residents, such as Faxon Dean Atherton and Thomas Selby. The spirit of innovation, entrepreneurship, and philanthropy still define the town’s residents of today as it has done for over 200 years. Atherton is conveniently situated minutes from the downtown Menlo Park shopping district and just a short drive from the bustling downtowns of Palo Alto and Redwood City. Several private schools call Atherton home and the private Menlo Circus Club provides a swim, tennis, and equestrian venue for local residents. Despite its small size, the town has abundant open space and has its own library and community facilities, including the beautiful Holbrook-Palmer Park. Over the years, the prestigious Town of Atherton has managed to preserve its charming character as a world apart, in the heart of Silicon Valley.


$8 million CHANGE F RO M 2 015

ATH E RTO N S U M M A RY

Number of homes: 3,447 Homes sold in 2016: 78 Median sale price: $6.49m Average sale price: $8.85m Average price/sq ft: $1,690 Average days on market: 75

$7 million

0.0% +12.9% +23.8% +21.6% +53.1%

$6 million

Sept 2008: Sub-prime bubble bursts

$5 million

Jan 2012: Start of the Unicorn Run

$4 million

$3 million Feb 2004: End of the dot.com bust The graph of median prices for Atherton (2002–2016) reflects three housing cycles. The first – the dot.com crash of 2000 – is seen reaching a bottom in 2004. The next – the sub-prime bubble – can be seen in the run from 2004 to 2008, collapsing with the fall of Lehman Brothers and the banking crisis in September 2008. The most recent “Unicorn Run,” fueled by startup companies valued at $1 billion or above, resulted in a doubling of prices. *Graph shows 6 month rolling average

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016


Rd illo w W

Atherton Neighborhoods 101

LINDENWOOD MIDDLEFIELD TO EL CAMINO

84

82

WEST ATHERTON

280

WEST OF ALAMEDA

84

82

Atherton Home Sales by Neighborhood - 2016 The box-and-whisker plots here span the range of home sale prices within each neighborhood, with the large dot marking the median. Diamonds beyond the reach of the whiskers are outliers: unusual sales both high and low.

$5m

$10m

$25m

$30m

$35m

38

$7.50m

West of Alameda

Middlefield to El Camino

$20m

$10.30m

West Atherton

Lindenwood

$15m

11

$5.42m

12

$3.52m

$5m

17 $10m

$15m

$20m

$25m

$30m

$35m

See page 2 for a more detailed explanation of box-and-whisker plots.

280


Atherton Lot Sizes

Lot Size Distribution by Neighborhood DISTRIBUTION BY NEIGHBORHOOD ¼ acre

NEIGHBORHOOD

½ acre

¾ acre

1 acre

1¼ acres

1½ acres

1¾ 2 acres acres

2¼ acres

2½ acres

2¾ 3 acres acres

342 lots

Lindenwood 74 13

5

1

Middlefield to El Camino

13

2

2

1

2

15

5

1

2

3

1

61

49

25

20

10

11

8

7

161 105 57

59

38

376 248

West Atherton 86

73

68

2

8 lots over 3 acres

3

8 lots over 3 acres

163 lots between 1 acre and 1¼ acres

West of Alameda

8 lots less than ¼ acre

8

163

¼ acre

47

4

3 ½ acre

¾ acre

1 acre

27 1¼ acres

9 1½ acres

Atherton Schools

1¾ 2 acres acres

8 2¼ acres

2½ acres

Data provided from local county tax assessors offices. We believe data to be correct but have not independently verified the information and assume no legal responsibility for its accuracy.

For kindergarten through 8th grade, Atherton students belong primarily to either the Menlo Park or Las Lomitas School District, with some areas aligned with the Redwood City School District. Atherton is part of the Sequoia Union High School District, which includes Menlo Atherton, Woodside and Sequoia High Schools. Many families choose private schools from the numerous excellent alternatives in the area, including St. Raymond’s, Trinity, Nativity, Phillips Brooks, Sacred Heart, Menlo School, and others. District websites Menlo Park: district.mpcsd.org Las Lomitas: llesd-ca.schoolloop.com Sequoia Union: www.seq.org

2¾ 3 acres acres


Lindenwood

5th

Av e

W

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Mar sh

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Rd

Rd

84

low

Wil

Menalt

Av e

Av e

Johnson Park

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ays h

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Lindenwood Inventory - 2016

EB

Ne wel lR

Channing Ave

Homes for Cogswell Sale vs. Closed Sales

Plaza 8 El Camino 7 Park 6 5 4 Arb 3 ore t2um R 1 d 0 Jan Feb Mar Apr May

Mi

dd le

dero

arca Emb

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Jun

fie

ld

Rd

Rd

W ave r

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y Aug Sep St Oct Nov Dec

Jul Al

ma

St

Homes for Sale Closed Sales wy

St

Lincoln Ave

ve

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342

rel S

Un

Burgess ParkAlm a

Lau

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Number of single family homes . . . . . . . . . . . . . . . . . . 494 Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Ba ysh or Median Sale nd APrice . . . . . . . . . . . . . . . . . . . . . . . $5,422,500 eF d la rw o o Average Sale Price . . . . . . . . . . . . . . . . . . . . . . . $5,879,417 y W Hamilton Av Average Price/Square Foot . . . . . . . . . . . . . . . . . . . $1,532 e Average Days on Market . . . . . . . . . . . . . . . . . . . . . . . . . 73

no mi CCa EEl l

Hillview2-1/4 to 2-1/2 acre 2 Middle School 2-1/2 to 2-3/4 acre

St

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2 to 2-1/4 acre 1

St. Patrick’s Seminary

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ruz

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1-3/4 to 2 acre 2

Okeefe

H O M E SA L E S DATA F O R 2 016

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1-1/2 to 1-3/4 acre 2

Val p

woo d

Oak

Ring

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Av e

St. Joseph’s 1/4 to 1/2 acre 5 School (pvt) 1/2 to 3/4 Fremont acre 13 Park acred Heart 3/4 to 1 acre Preparatory St. Raymond's chool (pvt) 1 toSchool 1-1/4(Pvt.) acre 74Nealon Park 1-1/4 to 1-1/2 acre 13

3 acres +

n Av e

Rav ens wo od

nw oo dA ve

abe lla A ve

82

Menlo Lot Sizes Lindenwood High School<1/4 acre 1

2-3/4 to 3 acre

Peninsula School

ema

Menlo Atherton High School

Nativity School

no

Ave

Gro ve A ve

Jam

rO Fai

Encinal Elementary School

Holbrook Palmer Pk

Col

Rd

Laurel Elementary School

es

aks

Elem.

Palm

Ln

Av e

er

University Ave

Lindenwood offers some of the best value for land in Atherton at approximately $5 million per acre, Bay Rd compared with up to $10 million per acre in parts of West Atherton. Homes stayed on the market almost twice as long, on average, as the prior year, but that was due to just a few homes sitting longer – 7 out of the 12 homes sold were on the market for less than 10 days.

Av e

rsh

Neighborhood Perspective

101

Ma

s Dr

o Ave

Rd

Flood County Pk

noak

Wil

Ave ilton m a H Ivy Dr

15th Ave Gree

low

Rd

Rd

ale

Bay

lor


Linden Towers originally stood at the center of Lindenwood. An opulent mansion completed by silver tycoon James C. Flood in 1880, the estate boasted gorgeous gardens, arbors, orchards and majestic heritage trees, many of which still stand today. Some other artifacts remain: huge urns, fountains, statues, quaint streetlights and dramatic columns.

Lindenwood Area Home Sales 2016 Sale Price $35m

$30m

$25m

$20m

$11,933,000

$15m

$10m City Median

Median

$5m

$3,300,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


W

5th

Av e

t

illo

Mar sh

w

Rd

Rd

Middlefield to El Camino

Av e es

Laurel The diversity of lot sizes, from Lloyden Park lots of Elementary School 15,000 square feet or less, to the acre-plus lots north Peninsula School C olemrailroad tracks, makes this neighborhood a good of the an A ve low

Ave

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ty

rsi

ive

Un

an

S

Stanford

2-1/4 to 2-1/2 acre 2

ley

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2-1/2 to 2-3/4 acre 2-3/4 to 3 acre

Jan

Feb Mar Apr May 3 acres +

Jun

Jul

Ca

St

St

Aug Sep Oct Nov Dec

mp

Serra

W ave r

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Dr

Rd

St

Homes for Sale Closed Sales ale

San t

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Oak Knoll Elementary School

fie

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1

2 to 2-1/4 acre 1

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2-1/2 to 2-3/4 acre

1-3/4 to 2 acre 2

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1-1/4 to 1-1/2 acre Ar13 bor e 1-1/2 to 1-3/4 acre 2 tum R

Palm

2-1/4 to 2-1/2 acre

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La Entrada Elementary School

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2 to 2-1/4 acre

8 7 6 5 4 3 2 1 0

no mi CCa EEl l

1-3/4 to 2 acre

3 acres +

Mi

Homes foracreSale vs. 1 to 1-1/4 74 Closed Sales

u

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Av e

105 15Hillview 5 Middle School 1

2-3/4 to 3 acre

Plaza

El Camino Park

Middlefield - 2016 3/4 to 1 acre to El Camino Inventory 342

59

r

1 to 1-1/4 acre 1-1/2 to 1-3/4 acre

Nealon Park 1/4 to 1/2 acre 5 1/2 to 3/4 acre 13

rai so

3/4 to 1 acre 1-1/4 to 1-1/2 acre

St. Raymond's School (Pvt.)

38

Val pa

1/2 to 3/4 acre

161

Av e

1/4 to 1/2 acre

Lincoln Ave

Fremont

e Park Lot Sizes Middlefield to El Camino Heart Sacred

Preparatory 57 <1/4 acreSchool (pvt)

Menalt

woo d

Number of single family rel Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Burgess St Median Sale Price . . . . . . . . . . . . . . . . . . . . . . . $3,520,000 ParkAlm aS Johnson t Average Sale Price . . . . . . . . . . . . . . . . . . . . . . . $4,125,766 Park Lot Sizes Lindenwood Average Price/Square Foot . . . . . . . . . . . . . . . . . . . $1,245 Channing Ave <1/4 acre 1 Average Days on Market . . . . . . . . . . . . . . . . . . . . . . . . . 41 Cogswell Lau

Palo

Av

o W . . . . . . . . . . . . . . . . 1,478 homes Hamilton Av e

Av e

St. Joseph’s School (pvt)

A

d H O M E SA L E S DATA F O Rod l2an016

Via

na

entry point for Atherton home ownership. It also brings eefe St a diversity of prices, with fours sales under $2Okmillion andSt.one over $11 million for a 7500 square foot house Patrick’s Seminary on a 2+ acre lot.

Av e

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Ele

82

Gle nw oo d

Menlo High School

Av e

nA ve

Isab

Rav ens wo o

ella Ave

Nativity School

dA ve

Ring

Menlo Atherton High School

Ne w

d

Encinal Elementary School

Wil

dR

Rd

Gro ve A ve

Fai

fiel

Bay Rd

Neighborhood Perspective

Jam

Mid dle

Holbrook Palmer Pk

haron Hills Park

101

University Ave

s Dr

Ma

Ln aks

Hoover Elem. School

rO

Av e

Garfield Charter Rd ular micircSch SeElem 5th

Flood County Pk

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low

Rd

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6

Ave ilton m a H Ivy Dr

15th Ave

dd le

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Wil

Fair Oaks Elem Sch

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Bay


Within walking distance of the Town of Atherton’s civic core and Holbrook-Palmer Park, the Middlefield to El Camino area provides easy access to tennis courts, play-structures and open fields where Fourth of July parades, Easter egg hunts, summer music, plays and other community activities are held.

Middlefield to El Camino Home Sales 2016 Sale Price $35m

$30m

$25m

$20m

$15m

$11,200,000

$10m City Median

$5m

Jan

$1,823,250

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Median

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


West Atherton

ve eA

low

Rd

d rsh R

101

Ave

Ave

Menalto

woo d

Ave

man

Menlo Atherton High School

Ring

Neighborhood Perspective

Nealon Park

Plaza

d Arb Number 1,160 ero R ore of single family homes . . . . . . . . . . . . . . . . arcad tum Emb Rd W a v er Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 ley St Median Sale Price . . . . . . . . . . . . . . . . . . . . . . $10,300,000 Al ma St Average Sale Price . . . . . . . . . . . . . . . . . . . . . . $11,574,933 Middlefield El Camino Foot . . . . . . . . . . . . . . . . . . . Lot Sizes Lindenwood Average to Price/Square $1,817 Ca mp u 1 <1/4 acre 57 s Average Days on Market . . . . . . . . . . . . . . . . . . . . . . . . . 85 Dr S Dr

r

86

Sharon Park

3/4 to Sharon 1 acre Heights

248

Trinity Episcopal Rd Sand Hill Elem. Sch.

Country Club

1 to 1-1/4 acre

Stanford

i pe

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Homes foracreSale vs.105 Closed Sales 1 to 1-1/4

25

2 to 2-1/4 acre

20

15

2-1/4 to 2-1/2 acre

10

2-1/2 to 2-3/4 acre

11

1-1/2 to 1-3/4 acre

tr

49

2-3/4 to 3 acre 2 3 acres + 8

Dr pus Cam

Av e

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1/2 to 3/4 acre

13

342

1 to 1-1/4 acre

74

1-1/2 to 1-3/4 acre 2 1-3/4 to 2 acre 2

10 2-1/4 to 2-1/2 acre 3

2-1/4 to 2-1/2 acre 2

Ar a s

2 to 2-1/4 acre 1

0

2-3/4 to 3 acre

Jan

3 acres +

Homes for Sale Closed Sales

2-1/2 to 2-3/4 acre

1

Feb Mar Apr May

82

13

2

5 2-1/2 to 2-3/4 acre

m

Lo

3/4 to 1 acre 1-1/4 to 1-1/2 acre

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2 to 2-1/4 acre

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1/4 to 1/2 acre 5

38

1-3/4 to 2 acre

61

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30 1-1/4 to 1-1/2 acre 15 25 1-1/2 to 1-3/4 acre 5 20dero Rd 1-3/4 to 2 acre 1

1-1/4 to 1-1/2 acre

t

West Atherton 3/4 to 1 acre 59 Inventory - 2016 Jun

376Hills Park

erra S

161

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1/2 to 3/4 acre

acre

ill R

73

<1/4 acre

Stanford 1/4 to 1/2 University Golf Course 1/2 to 3/4

Pag eM

1/4 to 1/2 acre

La Entrada Elementary School

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Via

68

il Lot Sizes dH an

Dr

<1/4 acre

d

lR

Oak Knoll Elementary School

Cam pus

Hills Park WestSharon Atherton

Av y

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Lot Sizes

Rd

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Hillview Middle School

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Las Lomitas Elementary School

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H O M E SA L E S DATA F O R 2 016

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Seminary This area continues to boast one of the highest median Ba sale prices in the country withlandthree sales over $30 mil- yshore A d Fr wy oo W lion helping to push the median price overHamilt $10 on Amillion. ve Lau r Burgess inel Sthe Sales $5–10 million range in this neighborhood t ParkAlm aS Johnson t tend to be land sales. ParkNew construction typically comChanning Ave mands $15 million Cogswell and above. Lincoln Ave

82

Menlo School

St

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Rav ens wo o

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ella Ave

Nativity School

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St. Patrick’s

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Selby Lane Elementary School

Ford Elementary School

University Ave

Peninsula School

Cole

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Laurel Elementary School

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Av e Jam

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Encinal Elementary School Holbrook Palmer Pk

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Flood County Pk

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Ave ilton Ham Ivy Dr

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dd le

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Mar sh

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Jun

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Aug Sep Oct Nov Dec 3 acres +

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There is no shortage of space and peacefulness in West Atherton. Large lots and lanes without sidewalks contribute to the rural feel. The landscape is evolving, with many of the grand estates and former one-level ranch homes replaced by newer homes of 10,000 square feet or more, often with basements and guest houses.

West Atherton Home Sales 2016 Sale Price $35m

$34,900,000 $30m

$25m

$20m

$15m

Median

$10m City Median

$5m

$1,670,000

Jan

Feb

Size Index

Mar

Apr

May

Jun

Jul

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


n

Hoover Elem. School

84

Encinal Elementary School Holbrook Palmer Pk

A

Col

P S

ema

nA

la m ed

Menlo Atherton High School

Ring

St.NPius im Schoolitz A (Priv.) ve

Laurel Elementary School woo d Av e

Rd

s Dr

Oak

ta

Av e

Va lo

Garfield r Rd ulaCharter micircSch SeElem

5th

e Av ra Ve Roosevelt Elementary School

Palm Park

Fai rO aks L

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West of Alameda to or

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Christian Academy Hawes Elem Sch

Jam e

John Gill Elem Sch

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Neighborhood Perspective Hillview

Las Lomitas Elementary School

Lot Sizes <1/4 acre

1/4 to 1/2 acre

3

1/4 to 1/2 acre

163

2-1/4 to 2-1/2 acre

ek Cre ito

2 to 2-1/4 acre

Palo

Via

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86

ad

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tr

Ar a s

12 1-1/4 to 1-1/2 acre

61

10 1-1/2 to 1-3/4 acre

57

1/4 to 1/2 acre

Rd

161

1/2 to 3/4 acre

38

3/4 to 1 acre

59

1 to 1-1/4 acre

105

1-1/4 to 1-1/2 acre

15

1-1/2 to 1-3/4 acre

5

25

1-3/4 to 2 acre

1

7

8 1-3/4 to 2 acre 6 2 to 2-1/4 acre

20

2 to 2-1/4 acre

2

8

2-1/4 4 to 2-1/2 acre

10

2-1/4 to 2-1/2 acre

3

2-1/2 2 to 2-3/4 acre

11

to 2-3/4 acre

2-3/4 to 3 acre

3

3 acres +

8

49

0 2-3/4 to 3 acre 2 Jan Feb Mar Apr May 3 acres + 8

reek os C ranc Los T

Searsville Lake2-1/2

73

Homes for Sale vs. Closed Sales 1 to 1-1/4 acre 376

a s qu

8

San Fr

n ci

9

1-3/4 to 2 acre

<1/4 acre

68

West - 2016 3/4 to 1 of acre Alameda Inventory 248

47

St

Average Sale Price . . . . . . . . . . . . . . . . . . . . . $10,007,273 r us D Average Price/Square Foot . . . . . . . . . . . . . . . . . . . $2,110 amp C West Atherton Lot Sizes Middlefield to El Camino Average Days on Market . . . . . . . . . . . . . . . . . . . . . . . . 103

1/2 to 3/4 acre

4

Serra

SA L E S DATAStanford F O R 2 016

Cam pus

Trinity Episcopal l Rd Sand Hil Elem. Sch.

8

1-1/2 to 1-3/4 acre

Rd

u

Av y

aD

Sharon Park

<1/4 acre

d dh ill R

West of Alameda

M o n t e R os

Sharon Heights Country Club

27

tum

University Number of single familyGolf homes . . . . . . . . . . . . . . . . . . 315 Course Jun Homes Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 i pe ro Se MedianStanford Sale Price . . . . . . . . . . . . . . . . . . . . . . . $7,500,000 Laqunita rra B lvd Lake Hills Park

r

o Redwo

1-1/4 to 1-1/2 acre

ore

Av e

k d Cree

1 to 1-1/4 acre

El Cam

With homes coming on the market, the average sale price topped $10 million in 2016. Two smaller homes sold off-market pushed the average price per square foot up to $2,110. The average days on d market was more than twiceill Rwhat it was the prior year Oak Knoll H Elementary d n as homes sat longer, sold at healthy prices. Sa School but still

La Entrada Elementary School HOME

3/4 to 1 acre

St

Arb

Middle some newer School

Sharon Hills Park

1/2 to 3/4 acre

t

Dr

s

ruz

lga

Bear Gulch Reservoir

Lot Sizes

Gle n

Av e

Pu

aC

St

Las

Nealon Park

rel S

San t

a te

De

d eR

280

St. Raymond's School (Pvt.)

ara

Av e

da

on

N or t h g

ert

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Ath

Ala

Fremont Park

Sacred Heart Preparatory School (pvt)

Lau

San Fra nci squ ito Cre ek

ge Av e rid

Hig

St. Joseph’s School (pvt)

ckb

Woodside High School

d hR

San

Av e

Burgess ParkAlm a

Palm

dA ve

wo o

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Menlo Country Club

Rav ens wo

Isab

Av e on Ath er t

Ele

Dr

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82

Menlo School

Sto

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St. Patrick Seminary Av e

Nativity School

ella Ave

Sel W

Ford Elementary School

Creek

Ma ss

od Redwo Ave tts se hu c a

by Ln

a

Kennedy Middle School

2-1/2 to 2-3/4 acre

Jun

Jul

2-3/4 to 3 acre

1

Aug Sep Oct Nov Dec 3 acres +

Homes for Sale Closed Sales

sa

Sau


The area between Alameda de Las Pulgas and Highway 280 is characterized by low hills and abundant trees, interspersed with generously sized, well-spaced homes. The neighborhood boasts the privacy of a more rural community, and the views to go with it, while benefitting from the convenience of living in Atherton.

West of Alameda Home Sales 2016 Sale Price $35m

$30m

$21,980,000

$25m

$20m

$15m

$10m Median

City Median

$5m

$4,095,000 Jan

Feb

Size Index

Mar

Apr

May

Jun

Bubble area reflects the property size index, which takes into account both the house size and lot size of each property. The highest and lowest sales for the year are highlighted.

Jul

Aug

Sep

Oct

Nov

Dec

Off-market sales are drawn from our proprietary database of private sales. See the inside front Off Market cover for more details. MLS Sale

Jan


SOTHEBY'S REACHES THE RIGHT BUYERS Atherton Buyers are Unique

Atherton home buyers belong to the top 2% income class in the country. Sotheby’s International Realty’s marketing approach is designed to reach these buyers where they go for information, purchasing and entertainment. High value real estate demands a high income buyer. Most Atherton homes sell in this range...

$2m

$10m which means buyers’ incomes should be in this range...

$300K

$1.3M

putting them in the top 2% of households in the U.S. Where are these high income buyers?

Sotheby’s reaches high net worth, high income buyers where they are.

ONLINE

AROUND THE WORLD

READING SOPHISTICATED PUBLICATIONS


Web Exposure Like No Other

Annually, sothebysrealty.com receives millions of visitors from all over the world. ANNUAL EXPOSURE ON SIR.COM

MORE WEBSITE VISITS

21 million

sothebysrealty.com receives more than five times the visits of other luxury real estate websites

WEBSITE VISITS

sothebysrealty.com

75 million

22,109,379

christiesrealestate.com

PAGE VIEWS

45 million

PROPERTY DETAIL PAGES VIEWED

3,793,709

luxuryrealestate.com

1,978,412

luxuryportfolio.com

1,760,483 0M

5M

10M

15M

20M

25M

Data from SimilarWeb for the 12 month period from Feb 2016 to Jan 2017

Group traffic share by country (top 10 non-U.S.) A Global Audience

More than half of visitors come from outside the United States. SHARE OF GLOBAL TRAFFIC for top 10 countries outside of U.S. sothebysrealty.com luxuryrealestate.com christiesrealestate.com luxuryportfolio.com

A Sophisticated Readership

Sotheby's International Realty properties are in the publications that high net worth buyers read most. Publication New York Times

Canada UK France

$160,518

Architectural Digest

$102,500

Bloomberg

Brazil

Hearst

Spain Italy Sweden Belgium Netherlands 0%

20%

40%

Data from SimilarWeb

60%

80%

$74,083

Wall Street Journal

Dwell

Germany

Median Household Income (US)

$82,250 $271,528 $95,747

Financial Times

$251,706

SCMP

$200,000

PropGOLuxury

$235,000



About Us In early 2017, Golden Gate Sotheby’s International Realty brought together two very successful independent brokerages, each with a reputation for excellence in their local markets. Dreyfus Sotheby’s International Realty, serving the Silicon Valley and mid-Peninsula region, and Decker Bullock Sotheby’s International Realty in Marin County. Soon after, it was announced that a third brokerage, Bay Sotheby’s International Realty, would merge with Golden Gate Sotheby’s International Realty to expand the company’s reach into the East Bay region. The increasingly mobile and global marketplace has added a demand for our deep local expertise to be communicated with a regional, national and international audience as buyers come to the Bay Area from all over the world. embedded in the community

Our inspiration comes from deep involvement and care for the communities we serve. Real estate has always been hyper-local, and always will be. We live and work here. We have insider knowledge of homes available both publicly and privately, and advantageous real-time information on local pricing. We see ourselves as community caretakers and do all we can to help our friends and neighbors make living here a rich experience.

regional connection

The regional strength of Golden Gate Sotheby’s International Realty complements the deep local expertise of our agents with broader regional market knowledge and connection. Golden Gate Sotheby’s International Realty is an entry point to living in the Bay Area, just as the Golden Gate is the gateway to California. international reach

The global platform of Sotheby’s International Realty, combined with our local expertise and understanding of the region, afford our clients the best of local and international representation and exposure. The Sotheby’s International Realty network includes over 20,000 affiliated independent sales associates located in approximately 880 offices in 66 countries and territories worldwide.


Golden Gate Sotheby’s International Realty 640 Oak Grove Avenue Menlo Park, California 94025

650.847.1141 GoldenGateSIR.com

Copyright ©2017 Golden Gate Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each office is independently owned and operated. Atherton-2017.2


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