2024 Drexel Fashion Show Sponsorship

Drexel Fashion Show 2024 Sponsorship Bellevue Hotel | Philadephia, PA

The designers showcased tonight are creative, forward thinking, and savvy future leaders in the fashion industry.

Jason Schupbach, Dean Antoinette Westphal College of Media Arts & Design

Why Drexel Fashion?

Drexel’s Fashion Design program educates and trains visionary designers to use an integrated approach toward the creation of contemporary fashion within the context of an expanding, yet converging, global economy and society.

Students explore the challenges facing the fashion design industry and learn how to implement inclusive, responsible, and sustainable solutions in their design process. The fusion of art, design, science, and technology serves as a springboard to produce unique apparel for the 21st century and represents a transdisciplinary approach that requires flexibility and focus.

Students are provided with commercial studio/atelier training that goes hand-in-hand with classroom instruction through Drexel’s cooperative education program. Fashion Design students complete a six-month co-op experience, working full-time at major designers and with national and international brands in New York City, Los Angeles, and in other fashion-centric cities all over the world. Cooperative education offers invaluable opportunities for students to observe and participate in the fashion industry at the ground level. Critiques by visiting professionals are included in all upper-level courses and provide valuable “real world” input as well as career connections.

Many of students spend a term studying abroad during their sophomore year in the world’s great fashion capitals, including London, England and Florence, Italy. Students can also choose from a range of intensive courses abroad (ICA) such as Drexel’s Fashion Break in South Korea: Korean Fashion Industry in Seoul, one of Korea’s largest fashion markets. Students visit fabric markets, tailors, expert patternmakers, and factories where they design, source, and realize their garment or accessory.

Each year, Fashion Design students submit their designs to national and international competitions, such as the Supima Design Competition, International Fashion Illustration Competition in Korea and the YMA Fashion Scholarship Fund—the largest fashion scholarship program in the world. Students are also taught to think globally with participation in the Global Capstone Exchange Project, a collaborative sustainable design course with Seoul’s Sungkyunkwan University School of Art. Students collaborate via Skype and then travel to Korea at the end of the term to complete, present and critique the projects.

Fashion Design majors conclude their senior year studies with the presentation of their collection in the Drexel Fashion Show, a beautifully staged event featuring professional models and prominent media coverage right here in Philadelphia, PA.

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

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The 2024 Drexel Fashion Show Saturday, June 8, 2024 4:00pm to 6:00pm

Hosted at the iconic

Doors open at 3:15pm

The Bellevue Hotel is a living landmark that embodies the style and revelry of Philadelphia’s gilded days.

Part history, part innovation and always timeless, here Drexel Fashion Show guests will enjoy the spacious Ballroom in a Center City location on Broad Street.

VIP Guests will enjoy exclusive access, and premier seating.

NOVEMBER

DECEMBER

Sponsorship Opens - Event Planning Begins

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Bellevue Hotel in Philadelphia

JANUARY

Fashion students begin their Collection designs

FEBRUARY

Save the Date released Collection design continues

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

Fashion In The Making The collections walking the runway at the Drexel Fashion Show are the culmination of an incredible fouryear jouney. The design concepts are meditations on art and design born from wistful creativity of new students, cultivated during the challenges of a global pandemic, and perfected through a time of relearning.

MARCH

Registration Opens Collection descriptions complete

APRIL

Collection Looks and Illustrations complete

While the final collections will show the immense talent and artistic ability that will carry Drexel Fashion students far into their careers, there is so much more to do to get ready for the Drexel Fashion Show! The timeline below shows what these designers, and sponsors, can expect in the lead up to the 2024 Drexel Fashion Show.

MAY

Social Media Promos and Highlights Collections refined

JUNE

Collections Complete 2024 Drexel Fashion Show!

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

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Benefits for Sponsor Sponsoring the Drexel Fashion Show can give your company’s marketing and branding a powerful boost. Access to Drexel Fashion’s diverse audiences and vast network is a great benefit for sponsors, including increasing brand awareness, boosting sales, and enhancing brand image. Sponsorship dollars to support the Show directly impacts the Drexel Fashion Program, supporting the designers in their final presentation as students, and their first collection as Fashion Designers.

Breakdown of 2023 Registration 700+ individuals purchased tickets to attend the Drexel Fashion Show. Below is a breakdown of the 2023 registrants:

General Admission

700+ Attendees

join a diverse group of local students, faculty, business leaders, entreprenuers, influencers and fashionistas

2.5K+ Followers

@drexelfashiondesign Instagram audience interested in fashion design and fashion lifestyle sectors

33K+ Readership

200+ VIP Experiences

each VIP ticket includes premier seating, a VIP Swag Bag and networking opportunities

53.2K+ Followers

@drexelwestphal and @drexeluniv Instagram accounts amplify reach to national and international audiences

1.1K+ Views

VIP Local University Students Drexel General Admission

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invitations, promotions, and recaps are shared to the Westphal and Drexel communities; while DrexelFashion.com is the home for the 2024 Show

highlight videos on YouTube are utilized yearround, from academics to recruiting new students, to sharing about the Drexel Fashion Show

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

By sponsoring us, we will provide your company with:

Talent Access

Promotion Options

Sponsors gain direct exposure to the next generation of designers, allowing your company to spot promising talent early and make connections to potentially mentor, support, and cultivate these rising stars within your own organization.

Sponsors can leverage various promotional avenues, including but not limited to, customizable branding opportunities, exclusive product placements, and dedicated advertising spaces during the show.

Brand Exposure

Tax Deduction

Sponsors benefit from prominent logo placements on event materials to exclusive mentions in press releases, and social media promotions. Sponsors enjoy targeted exposure to a diverse audience comprising industry insiders, fashion aficionados, media outlets, and potential consumers.

The Drexel Fashion Show operates within the realm of education and student development at Drexel University. Contributions or sponsorships made by companies qualify as charitable donations, however the value of tickets sponsors recieve are not tax-deductable.

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

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A-la-Cart Sponsorship $250+ In addition to $250+ you may choose from this list or create your own way to support the Drexel Fashion Show

1 Product Sponsor, providing products or art pieces to be included as a giveaway in each of our VIP Swag Bags

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Sponsorship Through unique sponsorship options, standard sponsorship levels, and a-la-cart and create-your-own opportunities, there are many so many ways to support the 2024 Drexel Fashion Show!

Volunteer Transportation Sponsor, providing ride-share transport for student volunteers before, during, and after the show.

3 Judging Day Sponsor, providing lunch for students and judges during this pre-fashion show session.

4 Printing Sponsor, providing printing needs for posters, sketches, other venue decor.

Unique Sponsorship Options Title Sponsor - $20,000+

Platimum Sponsor - $5,000 to $9,999

This exclusive level of sponsorship provides the highest level of brand exposure for you or your company. As Title Sponsor, you will be the benefit of headlining the 2024 Drexel Fashion Show on June 8th at the historic Bellevue Hotel with the title of “[Your Company Name] Presents: Drexel Fashion Show 2024,” in addition to the standard benefits listed on the next page.

As a Platinum Sponsor, you will be able to increase your company’s profile by presenting our refreshments, in addition to the standard benefits listed on the next page.

Diamond Sponsor - $10,000 to $19,999 As a Diamond Sponsor, you have the exciting opportunity of presenting our lighting and staging for the fashion show, in addition to the standard benefits listed on the next page.

Gold Sponsor - $1,000 to $4,999 As a Gold Sponsor, you’ll have the opportunity to gain exposure by presenting our designer profiles.

Each designer creates a video detailing their process and work. These videos are shared online and on our social media channels. As a Gold Sponsor, your company name and logo will appear as part of these videos, in addition to the standard benefits listed on the next page.

Silver Sponsor - $500 to $999 As a Silver Sponsor, you’ll gain networking opportunities with our student designers, in addition to the standard benefits listed on the next page.

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

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Standard Sponsorship Levels

VIP Front Row Tickets (# of tickets per level noted)

Company Name, Logo, and URL link on the Drexel Fashion Show Website Company Name and Logo displayed on venue screens prior to show start and post fashion show Company Name and Logo listed on Swag Bag Insert for VIP Guests Company Name and Logo included in all marketing and promotional materials

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DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

SILVER SPONSOR

GOLD SPONSOR

PLATINUM SPONSOR

DIAMOND SPONSOR

TITLE SPONSOR

$500 to $999

$1,000 to $4,999

$5,000 to $9,999

$10,000 to $19,999

$20,000+

*2 tickets

*2 tickets

*4 tickets

*6 tickets

*8 tickets

*VIP Tickets are valued at $250/ticket. The total value of tickets sponsors receive are not tax-deductible

DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN | CONTACT: KATHERINE BIANCO | PHONE: (215) 571-4276 | BIANCO@DREXEL.EDU

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Thank you for your consideration of sponsoring the 2024 Drexel Fashion Show.

We would love to work with you!

Contact

Nik Kozel, MS ‘12

Kate Bianco

Assistant Vice President of Development

Associate Director of Alumni Engagement & Development

Phone: 215.895.0268 kozel@drexel.edu

Phone: 215.571.4276 bianco@drexel.edu

Drexel.edu/westphal DrexelFashion.com