Le Cinema Dreams Film Essay: The Shining - 1980

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THE SHINING 1980

In 1980, if you were of R-rated moviegoing age and among those who first got a glimpse of that unforgettably chilling, minimalist classic of a theatrical teaser trailer for The Shining; there was no way in hell you weren't going to see the movie. (1980 Teaser Trailer for The Shining on YouTube) If I remember correctly, I first saw the trailer at Hollywood’s Mann’s Chinese Theater as early as December of 1979 or January of 1980 (The Shining was released in May, 1980 to kick off the Memorial Day weekend). Then, as now, the average movie trailer hewed to the familiar pattern of sensory bombardment combined with the suspense-killing, full disclosure of each and every plot point that might have rendered the film even remotely intriguing (the term,“spoilers” didn't exist). The trailer for The Shining deviated so significantly from the prevailing standard that when first appeared that famous static shot of the twin elevator doors, accompanied by that eerily intensifying discordant music, the theater became so still you could practically feel the collective pupils of the eyes in the audience dilate all at once. In 1980 Stephen King was not the household name he is today so the floating title, “The Shining” drew little response. It was only when Stanley Kubrick’s name was revealed that the crowd joined together in what can best be described as an aggregate, apex-of-the-rollercoaster, intake of air. At the same time—as nothing had yet happened onscreen beyond the music growing increasingly agitated and ominous— a pervasive air of, WTF? mushroomed throughout the theater like a vapor.

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