E-Commerce Product Names – Write Good and Attractive Name for Your Website

E-Commerce Product Names – Write Good and Attractive Name for Your Website

How to choose best name?

Summary

In our opinion, everything product-related is worth paying the most attention to when you’re running an eCommerce business. Your website visitors come for the products and nothing more. It’s your product names that invite them in and if you have your product management figured out, nothing can get your customers out.

Writing eCommerce product names can be tricky. There are a lot of formulas out there but we want to offer a different approach. We will take a few good websites and explain what they did well and how you can follow them as an example.

How Specific Should Be Your Product Name?

The answer is: VERY! In fact, being specific is the most important aspect of a product name. People often give up on a purchase because they don’t realize how many of something there are in a package, or because they haven’t realized that you offer 5 variations of this specific product.

How Unique Should Be Your Product Name?

Basically, the product names of your eCommerce products should be unique to the point where they differentiate from your product category as much as they can.

So, you should be descriptive enough but not too much. Don’t spare valuable information that you think will make people click on a specific product.

If the product doesn’t have any variants inside, then a smart move would be to include the color in the product name or at least what makes the product different from all other products in this product category.

Put The Most Important Information On The Front

Product names can sometimes be longer than the visible characters on your website. A good thing to do is to put the most important information on the front of the product name.

So, if you sell many brands in your webshop, the smartest thing would be to first put the brand name, then the product line, then what the product is in common words, then something very specific about the product like what series it is and then perhaps the size if there is one.