NEWS
LIONS GET SET TO ROAR WITH NEW WHISKY AND RUGBY PARTNERSHIP Whyte & Mackay is backing the The British & Irish Lions 2017 Tour to New Zealand. It’s the Glasgow-based brands, biggest ever international sport partnership. The British & Irish Lions boast a heritage stretching back to 1888 while Whyte & Mackay is renowned for its lion logo, which has been in use for over 170 years. You may have seen the recent advertising campaign for the brand – ‘Surprisingly Smooth’ which features dapper lions. The British & Irish Lions are the best of the best rugby players, selected from Scotland, England, Ireland and Wales – an ethos that parallels, say the company, Whyte & Mackay’s blending process. One of the first promotions to compliment the sponsorship is now running in supermarkets which sees customers who purchase a bottle of Whyte & Mackay in with the chance to win tickets to experience the Tour in New Zealand, plus one of 25 official Lions replica jerseys.
Ardbeg day plunges deep under the sea at greenwich Islay malt Ardbeg is already planning its 2017 Ardbeg Day celebrations. On 3rd June, the Distillery will pay homage to the sea surrounding Islay and the mythical sea creatures that live beneath. The organiser say that participants in Ardbeg Day will be plunged deep under the sea to help celebrate the launch of the new Ardbeg Kelpie, a limited-edition bottling created to celebrate Ardbeg Day 2017. It is the distillery’s first whisky with a heart matured in virgin oak from the Black Sea coast. The organisers are promising a day filled with mystery, food, games... and of course, Ardbeg Single Malt... the location however is not Islay but the Greenwich Yacht Club in London! Tickets will be available to purchase from https://www.moethennessy-selection.co.uk/ ardbegday2017 for £40 per person. Meanwhile Ardbeg Day will also be celebrated at the distillery on Saturday 3rd June 2017.
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