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Graphic design / Portfolio 2015


2008: Visuals designed for a full page Finlandia magazine insert in a retail oriented publication. Project details: out of the two concepts, only the pure design concept was implemented, project done at wunderman


2008: Finlandia bar mat design concepts for trade kits in bars/clubs. Project details: concept presented, not implemented, project done at wunderman


2008: Folding invitation and menu page design for a Jack Daniels VIP dinner event. Project details: concept implemented, project done at wunderman


2008: Logomark, sliding invitation, program and various print materials for the Parliament Reserve Launch Event at Radisson Sas Bucharest. Project details: concept implemented, project done at wunderman


2009: Promotional leaflet design for a retailer incentive campaign in the Marlboro Filter Plus launch. Project details: campaign and leaflet design implemented, project done at wunderman


2009: Pitch concept proposal for the invitation of the Infiniti launch event. Project details: printed concept presented at the Infiniti HQ in Switzerland, project done at wunderman


2009: Digital invitations design for the launch event of Infiniti in Romania and design concept of the reveal box. Project details: digital invitations implemented, project done at wunderman


2008: Digital invitations for the event series dedicated to the launch of Fiat 500 in Cabaret Club Bucharest. Project details: invitations implemented with the name change to Star Battle, project done at wunderman


2009: Membership card and newsletter design for a residential complex member club. Project details: Membership cards and emailing implemented, project done at wunderman


2009: visuals for the launch campaign of the EFRD website consumaresponsabil.ro. Project details: not approved internally, project done at brand support


2009: Concept design, technical assistance and production supervision of the NBC Universal fair display at the Romanian Cable Convention - Marriott 2009. Project details: concept fully implemented, project done at brand support


2010: Packaging design concept for a heartburn medicine product. Project details: not implemented, project done at die kunstfabrik


2010: the winner logo design concept in the Evolio Romania rebranding pitch. Project details: ongoing implementation on all the new Evolio products, project done at die kunstfabrik


2010: Packaging and POSM materials design for the e-reader Evobook. Project details: all materials implemented, project done at die kunstfabrik


2010: Packaging and POSM materials design for the android EVOTAB tablet. Project details: all materials implemented, project done at die kunstfabrik


2011: GPS packaging design concept for the Evolio XSLIM GPS series. Project details: project implemented, project done at die kunstfabrik


2011: Full page magazine insert design for Gps Evolio N500. Project details: project printed, done at die kunstfabrik


2011: Packaging design concept for the Evolio Neura android tablet. Project details: implemented for Neura and Neura 3G, project done at die kunstfabrik


2010: Design concept proposals for the Vel Pitar flavored fresh breads range. Project details: second concept was implemented, done at die kunstfabrik


2010: Winner logo and packaging concept in the Vel Pitar whole grain bread pitch. Project details: “Linea Integralis” registered as trade mark and a variety was implemented on the market as “Grau Intreg”, project done at die kunstfabrik


2011: Logo and packaging concept for the “Paste Vel Pitar” pasta range with 6 varieties. Project details: project implemented with the current design but named “Paste Vel Pitar” and a modified color scheme, project done at die kunstfabrik


2011: Logo and packaging concept for “Sticks/Pretzel� Vel Pitar salted/sesame crackers range. Project details: project implemented with the current design and small color changes, project done at die kunstfabrik


2011: Label design for the Prigat “Limonada cu menta� still drink and full page spread proposal for a marketing/trade magazine. Project details: Product on the market, project done at die kunstfabrik


2011: Bucovina logo redesign pitch proposal and trade kit materials redesign. Project details: the umbrella graphics were implemented with a different logo, project done at die kunstfabrik


2009: Totem display concept for the Virginia Slims Designer Collections campaign. Project details: implemented in various clubs and bars - premium locations in Bucharest, project done at brand support


2011: Headline concept for the promotional campaign of the Golden Horse energy drink


2011: Visual concept for the promotional campaign of the Golden Horse energy drink in ATL and on trade. Project details: implemented with the headline and visual on the right, project done at die kunstfabrik


2012: Rebranding project done for a Romanian media and print factory. Project details: implemented the visual identity and stationery, project done as freelance designer


2012: Packaging upgrade campaign visuals and trade materials for Pall Mall King Size. Project details: implemented all atl and trade materials, project done for Grey-G2 Bucharest


2012: Pack presenter interaction and diecut design for Pall Mall King Size Romania and Serbia Packaging Upgrade Campaigns. Project details: implemented for both counteries, project done for Grey-G2 Bucharest


2012: Packaging upgrade campaign visuals for Pall Mall King Size Serbia. Project details: implemented the art direction for the key visuals, pack inserts and packshots, project done for Grey-G2 Bucharest


2012: Packaging upgrade pack redesign and graphic design concept for Pall Mall Extra Cut Romania. Project details: implemented the pack design and graphic design campaign kit, project done for Grey-G2 Bucharest


2012: Packaging upgrade campaign visual concept for Pall Mall Extra Cut Romania. Project details: implemented the campaign graphic design concept and pack insert design, project done for Grey-G2 Bucharest


2012: Posm materials graphic concept and diecut design for Pall Mall Extra Cut Pack Upgrade Campaign. Project details: implemented both designs, project done for Grey-G2 Bucharest


2012: Various designs for Djeep lighters branding decoration for Pall Mall and BAT Romania. Project details: designs implemented with slight variations, projects done for Grey-G2 Bucharest


2013: Visual concept of the Consumer National Promo January campaign for Pall Mall Romania. Project details: implemented the campaign visual concept and trade materials design, project done for Grey-G2 Bucharest


2013: Graphic decoration concept for the Germanos shop refurbishment, implementation tested on 3 Bucharest store locations, before the Telekom rebranding project done for V+O Communication Romania


2014: Interior and graphic design communication toolkit for Anchor Grup Romania project done for United Media Corporation


2015: Graphic symbols toolkit and toilet decoration for the Bucuresti Mall refurbishment project project done for United Media Corporation


2014: Communication toolkit proposal for outdoor, digital and decoration purposes for the Bucuresti Mall refurbishment project project done for United Media Corporation


2015: Event branding and ATL campaign visuals, online website and facebook visuals for the BonAppetit cooking competition project done for United Media Corporation


2014: Christmas visuals and indoor decoration cutout setups concept for Bucuresti Mall project done for United Media Corporation


2014/15: Various indoor and OOH sales campaign visuals, with trade and online activations for Bucuresti Mall and Plaza Romania projects done for United Media Corporation


2014/15: Various indoor and OOH campaigns, with trade and online activations and POSM design for Fidelicard - the Bucuresti Mall and Plaza Romania shopping benefits card projects done for United Media Corporation


2014: Website and online card admin page redesign for Fidelicard - the Bucuresti Mall and Plaza Romania shopping benefits card project done for United Media Corporation


2014: Website redesign and interactive collapsible menu concept for the ASE Preus project project done for United Media Corporation


2014/15: Graphic communication toolkit design and web apps design proposal for Credit Europe Bank Romania / Card Avantaj project done for United Media Corporation


2014/15: Various issuing, partner and portfolio campaigns for Credit Europe Bank Romania / Card Avantaj projects done for United Media Corporation


2014/15: Partner issuing campaign and trade marketing toolkit for Praktiker and Credit Europe Bank Romania / Card Avantaj project done for United Media Corporation


2015: Brand values analysis, rebranding, branding toolkit and website concept design for Cumpara Responsabil - social responsibility trading platform.


2015: Rebranding and adaptative website concept design for Designer’s Compass - the student support and training platform


www.dragosdogaru.ro / design@dragosdogaru.ro / +40 723 912 380

Dragos Dogaru / Graphic design / Portfolio 2016  

Art direction and graphic design services in various domains: btl/events, atl campaigns, trade marketing promotions and POSM design, packagi...

Dragos Dogaru / Graphic design / Portfolio 2016  

Art direction and graphic design services in various domains: btl/events, atl campaigns, trade marketing promotions and POSM design, packagi...

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