Look at these Dragonflyght® Research Essentials Case Studies!
These example reports represent a few ways Dragonflyght® can be used as well as types of results you may encounter in your research journey. Details of how to run a successful Dragonflyght® Research Essentials study can be found in the handbook and supporting workbook (see link below).
Dragonflyght® Case Studies will help you…
• Get introduced to how Dragonflyght® can help your business,
• Get inspired to use Dragonflyght® in ways you may not have thought of yet,
• Understand how to interpret results similar to yours,
• Explore examples you can use as a guide when reporting your own Dragonflyght® research.
Each Case Study includes five sections:
• Background: This is the start of the research report. This section provides information about the purpose of the research.
• Research Objectives: A description of why the research was conducted.
• Action Standard: The results required for approval of next steps.
• Key Findings: Results of the study, can include numerical and/or visual representations.
• Recommendation: Interpretation of the results providing a recommendation of next steps based on the objective of the study.
Take a look!
Bottom Line: Investments in product knowledge don’t have to break the bank. Try Dragonflyght® today with your consumers where they gather.
The Do-it-Yourself (DIY) Dragonflyght® handbook and workbook are downloadable on ISSUU, for about the price of a textbook. Workbooks are now available in multiple languages. https://issuu.com/dragonflysci/stacks
Want some help for your first flyght? We offer a Do-it-Together (DIT) Dragonflyght® option where we will work with you every step of the way to ensure your first product study is a success.
Contact us anytime at info@dragonflysci.com to learn more.
We hope you see value in small scale pilot tests to help understand and build your brand!
Are you considering purchasing Dragonflyght® Research Essentials, but not sure what you would get out of it? Have you already purchased it and are wanting more examples to help you through the process?
Research Essentials Case Study
Research and Development
Olive Oil
Background:
An olive oil producer is developing the blend which they will sell of this year’s harvest. To know which blend to move forward with, they need to understand which has greater consumer acceptance.
Research Objectives:
Understand consumer acceptance of two olive oil blends, A and B, and how they compare to the current blend.
Action Standard:
The blend for this year’s harvest must achieve an average overall opinion score equivalent to or greater than the current blend.
Key Findings:
Blend B exceeded the action standard with an average liking score 1.0 point higher than the current blend. Blend B also had the fewest “worse than expected” responses.
Recommendation:
The olive oil producer should move forward with Blend B as the blend for this year’s harvest.
Dragonflyght®
Overall Opinion & Purchase Intent Meets Expectations
Dragonflyght® Research Essentials Case Study
Marketing
Balsamic Vinegar
Background:
A specialty food store, hoping to increase sales of balsamic vinegar, would like to provide information to their customers to demonstrate how the balsamic vinegar at their store is worth the extra cost because of its premium quality. To do this, they need to confirm that consumers like their balsamic vinegar more than the major brands found at other stores.
Research Objectives:
Understand unbranded consumer acceptance of the specialty balsamic vinegar versus two major brands of balsamic vinegar, one from a conventional supermarket and one from a natural foods market.
Action Standard:
Specialty must be better than Supermarket and Natural on all trifecta scales—overall liking, purchase interest, and meets expectations.
Key Findings:
Specialty is rated higher for overall liking and purchase interest and meets expectations better than Supermarket and Natural.
Recommendation:
The objective of this study was met. The specialty food store’s balsamic vinegar was rated higher for all metrics, indicating that it is better liked. This information can be shared with customers to help them make their purchase decisions.
Opinion & Purchase Intent
Expectations
Overall
Meets
Dragonflyght® Research Essentials Case Study
New Product Competitive Assessment
Irish Whiskey
Background:
An investment firm wishes to launch a new brand of Irish whiskey to gain market share from established brands. Prior to launch, they need to determine if consumers like their spirit versus two Irish Whiskey brands that dominate the marketplace.
Research Objectives:
Understand unbranded consumer acceptance of the spirit for the Newcomer versus two major established benchmark brands of Irish Whiskey (Brands A & B).
Action Standard:
The Newcomer must be at parity or better than benchmark Brands A and B on all trifecta scales—overall liking, purchase interest, and meets expectations.
Key Findings:
The Newcomer is at parity with Brands A and B for overall liking, has higher purchase interest than Brand B, and received the fewest “worse than expected” responses.
Recommendation:
The Newcomer Irish whiskey has met the action standard and has potential for success in the marketplace. To confirm the findings of this pilot study, further consumer research is recommended with a larger sample size and testing in additional markets.
Overall Opinion & Purchase Intent Meets Expectations
