Case Study Format
Company Name /logo: ANANYA Background of the Company (150 words)
SEEDS PVT LTD
About: Ananya Seeds Pvt Ltd was registered at Bangalore on 14th November, 2011 and is owned by first generation
techno-commercial entrepreneurs in the leadership of Dr.L.K.Pandey having three decades of experience in seed industry. Ananya Seeds Pvt Ltd aims to become a leader in the Indian Seed Industry through research and marketing of scientifically produced high quality seeds. It has been Judged Best Manufacturing Start up Company in CII Industrial Innovation Award, 2015 and also as Top Ten Promising Start Ups. The Rural Marketing Association of India (RMAI) awarded Flame Award Asia for promoting vegetable and Leadership Award.
Significance: Seed is the lifeline of farming profession but getting right kind of seeds, with quality at right time is very important. It is observed that still large section of farmers is deprived of good quality of seeds matching their needs. The occurrence of biotic and abiotic stresses adds to the miseries of farming. Demonstration, training and good agricultural practices. This effort is approach in right direction to demonstrate, train and enable them to grow right kind of seeds for stressed conditions. Title of the study: Promoting Climate Resilient Rice varieties sourced from IRRI, Philipines (New Delhi Office) Area of focus: Rice growing Area of Eastern Zone of India (Uttar Pradesh, Bihar, Jharkhand, Orissa, West Bengal) Intervention/Approach: Dissemination of Stress tolerant Rice varieties sourced from IRRI varieties in Stressful Geographies of Uttar Pradesh, Bihar, Jharkhand, Orissa and West Bengal by Ananya Seeds. Outcome: WoW effect among farmers to see growing rice in differently stressed conditions. Type (Beneficiaries/Individual): Poor Farmers with minimal resources living in stressed environment. Description (350 words) Stress Tolerant Rice Varieties for Africa and South Asia (STRASA), International Rice Research Institute (IRRI). The availability of high quality seeds with desirable traits play very significant role in improving farming, its yield and finally rural upliftment of farmers. The current project of popularizing stress tolerant Rice varieties among stressed farmers, living in stressful geographies, were selected and examined for their pain points. We had approached IRRI, New Delhi and learned that they are coming up with various climate resilient Rice varieties which could be very useful and supportive to rice growing farmers. As a result of this exercise farmers who have used these new varieties will replace the existing old varieties. Thousands of other farmers who have seen the demonstration will also start using these new varieties. We decided to undertake pilot project with trait specific varieties of Rice like Swarna Sub-1, Bina-11, IR-64 (DRR-42), CR-1009 Sub-1, Sambha Mansuri Sub-1, Shabhagi Dhan and DRR-44. We had selected these varieties which can tolerate high degree of drought, high level of water stagnation/ submergence, both drought and flood situations as well as salt stresses. The farmers were excited from very beginning and their excitement increased day by day when they started realizing stress tolerances in these varieties. Ultimately the yields were very good compared to pre existing and popular varieties of their region. It is also interesting to note that same area may face both flood and drought situation depending upon arrival and performance of monsoon. Therefore we need to ascertain the performance of our varieties for assured yield. In the real situation food security means Rice security therefore availability of stress tolerant varieties are bound to bring food security in real sense. We now plan to amplify our reach with huge quantity of seeds under the direction of STRASA team of IRRI, New Delhi. The Ananya team also presented its experience with such varieties and got the applaud of eminent Rice scientists, policy makers, farmers, NGOs for its approach, experiment, hand holding of farmers and scale of activity in future. And we are ever grateful to STRASA team for giving hands to Ananya Seeds in this great cause..